Apptivo: Email Marketing Features

Arbitration Result

Status

completed

Resolved Value

true

Positive Spin

✓ Robust built-in email marketing features for campaigns and automation.

Reasoning

After aggregating per-source opinions (treating each URL as a single opinion and weighting by confidence), all sources indicate Apptivo includes email marketing features. Forbes had a conflicting single false claim with high confidence, but the overall Forbes signal (weighted across 11 entries) favors true (≈0.90). Other sources (PCMag, Software Advice, TechRadar, Trustpilot, Zeeg.me, Capterra, Research.com) consistently report true. Therefore the overall resolution is true.

Completed At

1/8/2026, 12:12:56 PM

Claim	Suggested Value	Confidence
Apptivo CRM: build email templates https://www.pcmag.com/reviews/apptivo-crm	true	60.0%
Apptivo: includes Email Marketing https://www.softwareadvice.com/crm/apptivo-profile/	true	100.0%
Apptivo: provides full access to the CRM's features https://www.techradar.com/reviews/apptivo-crm-review	true	90.0%
Apptivo Premium plan: provides email marketing https://www.techradar.com/reviews/apptivo-crm-review	true	90.0%
Apptivo: provides integrated email marketing to launch targeted campaigns to contact lists https://www.trustpilot.com/review/www.apptivo.com	true	90.0%
Apptivo CRM: offers email marketing capabilities https://www.techradar.com/reviews/apptivo-crm-review	true	95.0%
Apptivo CRM: allows users to create email campaigns using templates that look professional https://zeeg.me/en/blog/post/apptivo-review	true	80.0%
Apptivo CRM: offers marketing tools that are less powerful than dedicated marketing platforms https://zeeg.me/en/blog/post/apptivo-review	true	60.0%
Apptivo CRM: offers pre-built integrations with Mailchimp for email marketing https://www.techradar.com/reviews/apptivo-crm-review	true	90.0%
Apptivo Lite plan: lacks advanced marketing capabilities https://zeeg.me/en/blog/post/apptivo-review	false (Lite plan lacks advanced marketing capabilities)	90.0%
Apptivo: provides all features in a single app https://www.softwareadvice.com/crm/apptivo-profile/	true	80.0%
Apptivo Ultimate plan: includes 3,000 marketing emails per user per month https://zeeg.me/en/blog/post/apptivo-review	true (includes 3,000 marketing emails per user per month)	95.0%
Apptivo: offers a midtier plan that includes email campaign creation https://www.forbes.com/advisor/business/software/apptivo-review/	true	80.0%
Mailchimp: sends a personalized email follow-up https://www.techradar.com/reviews/apptivo-crm-review	true	80.0%
Apptivo Lite plan: does not include email marketing campaigns https://www.forbes.com/advisor/business/software/apptivo-review/	false	95.0%
Apptivo Ultimate plan: allows up to 3,000 bulk email sends per month https://www.forbes.com/advisor/business/software/apptivo-review/	true	65.0%
Apptivo: offers limited email marketing tools https://www.forbes.com/advisor/business/software/apptivo-review/	true (limited features)	80.0%
Apptivo Lite: includes email marketing https://www.forbes.com/advisor/business/software/apptivo-review/	true	95.0%
Apptivo Premium plan: includes 1,000 marketing emails per user per month https://zeeg.me/en/blog/post/apptivo-review	true	85.0%
Apptivo: offers email and SMS marketing https://www.forbes.com/advisor/business/software/apptivo-review/	true	90.0%
Apptivo: has a dated email marketing interface https://www.forbes.com/advisor/business/software/apptivo-review/	true	85.0%
Apptivo: met all requested features https://www.capterra.com/p/228915/Apptivo/reviews/	true	95.0%
Apptivo: has less sophisticated marketing tools than marketing-specific platforms https://zeeg.me/en/blog/post/apptivo-review	true	70.0%
Apptivo: has a clunky email marketing interface https://www.forbes.com/advisor/business/software/apptivo-review/	true (email marketing features present)	90.0%
Apptivo: has an email marketing interface that feels clunky relative to specialized tools https://zeeg.me/en/blog/post/apptivo-review	true	90.0%
Apptivo: offers built-in email marketing https://www.forbes.com/advisor/business/software/apptivo-review/	true	90.0%
Apptivo: includes email marketing features https://www.forbes.com/advisor/business/software/apptivo-review/	true	90.0%
Apptivo: offers email marketing https://www.forbes.com/advisor/business/software/apptivo-review/	true	90.0%
Apptivo Ultimate: includes Email Marketing https://www.forbes.com/advisor/business/software/apptivo-review/	true	100.0%
Apptivo Premium: includes Email Marketing https://www.forbes.com/advisor/business/software/apptivo-review/	true	90.0%
Apptivo: paid plans are expensive for email marketing features https://www.forbes.com/advisor/business/software/apptivo-review/	true; email marketing features exist and paid plans are expensive	80.0%
Apptivo: provides coverage for everything https://www.capterra.com/p/228915/Apptivo/reviews/	true	90.0%
Apptivo Email Marketing: enables designing targeted email campaigns https://research.com/software/reviews/apptivo	true	92.0%
Apptivo: offers marketing features https://www.capterra.com/p/228915/Apptivo/reviews/	true	60.0%
Apptivo Email Marketing: enables scheduling targeted email campaigns https://research.com/software/reviews/apptivo	true	90.0%
Apptivo's CRM: provides email marketing capabilities https://research.com/software/reviews/apptivo	true	90.0%
Apptivo Email Marketing: enables sending targeted email campaigns https://research.com/software/reviews/apptivo	true	95.0%
Apptivo: was a simple contact and email marketing system https://www.capterra.com/p/228915/Apptivo/reviews/	true	90.0%
Apptivo Email Marketing: provides performance tracking via templates and metrics https://research.com/software/reviews/apptivo	true	85.0%