adds the ability to send automated drip campaigns
allows creating an entirely new invoice
allows creating an invoice from a property rental
allows creating an invoice from a property sale invoice
allows creating an invoice from a work order
allows creating an invoice from a workbench request
allows creating an invoice from an on order
allows creating an invoice from another invoice
allows creating an invoice from projects
allows creating an invoice from timesheets
allows including items for products for sale in a new estimate
allows including services for hourly tasks in a new estimate
allows users to choose what to include in a new estimate
allows users to create a fixed estimate
allows users to create a new estimate
allows users to create an estimate from another estimate
allows users to create custom fields to suit their unique needs
allows users to set collaboration security settings
allows users to set field access
allows users to set permissions
allows users to set user roles
answered calls quickly
appears in Forbes Advisor's Apptivo Review as a section titled 'Apptivo Setup'
assigns a custom set of fields to each invoice type to suit its particular use case
assigns leads to your sales team automatically
automates workflows
can be clunky
can be slow
can be used out of the box as a simple yet comprehensive CRM
can send estimates
can send invoices
comes with several sophisticated service-related features out of the box
comes with several sophisticated service-related tools out of the box
customer support can take a while to reach a representative
customer support isn't always the fastest
customizations often require a developer
customizations often require the help of a developer
customizing the product generally requires developer assistance
does not offer a free forever plan
does not offer a free plan
does not offer lead generation tools
does not provide guided walkthroughs for using its features
does not require a credit card
does not win any awards for ease of use
does not win any awards for user experience
drives more sales
enables staying on top of all upcoming to-do list items and events
enables turning raw data into actionable insights
enables two-factor authentication (2FA) on all plans
enables workflow automation
features vary by plan
gives teams more time to focus on building relationships
has a Frequently Asked Questions (FAQs) section in Forbes Advisor's Apptivo review
has a clunky email marketing interface
has a clunky feel
has a contact management dashboard that feels dated compared to many of the leading CRMs
has a dated email marketing interface
has a dated interface
has a feature set that many rivals do not offer
has a longer-than-average learning curve
has a rating of 4.4 from Forbes Advisor
has a review published by Forbes Advisor
has a review titled 'Apptivo Review: Features, Pros & Cons'
has a section titled 'Apptivo Core Features' in Forbes Advisor's Apptivo Review
has a section titled 'Apptivo Pricing' in Forbes Advisor's Apptivo Review
has a section titled 'Apptivo: At a Glance' in Forbes Advisor's Apptivo review
has a section titled 'Ease of Use' in its Forbes Advisor review
has a section titled 'Security'.
has a steep learning curve
has an arduous initial setup
has an unintuitive user experience
has built-in estimates
has built-in invoicing
has highly regarded support quality
has one of the most robust invoicing platforms in the market
has top-rated customer support
has top-rated support
has varying customer support experiences
helps teams operate more efficiently
helps teams operate more smoothly
helps users manage appointments
helps users manage meetings
helps users stay on top of upcoming events
helps users stay on top of upcoming tasks
includes SMS automation in contact management
includes SMS marketing features
includes a customer or client field among its standard fields
includes a priority level among standard fields
includes a project base fee as a standard field
includes built-in estimates
includes contact management
includes currency in its standard fields
includes email automation in contact management
includes email marketing features
includes inventory management
includes invoicing
includes lead management
includes sales pipelines
includes task management
includes the project manager field
includes the project status among its standard fields
inventory management is available on certain plans
is a CRM
is a CRM platform
is a CRM solution
is a cloud-based CRM
is a customer relationship management (CRM) solution
is a deeply customizable CRM
is a feature-rich platform
is a highly flexible platform
is a powerful platform
is a unified CRM platform
is among the most customizable solutions available in the market
is best for service-based businesses that have found that the average CRM does not come with the features necessary to manage contacts and leads effectively.
is better aligned to meet the needs of large service-based businesses
is covered in Forbes Advisor's Apptivo Review, which includes a section titled 'Who is Apptivo Best For?'
is customizable to meet nearly any need
is easy to use out of the box
is far less modern than the bulk of its competitors
is far less user-friendly than most competitors
is far more comprehensive for service providers with unique CRM needs
is far more sophisticated than many top alternatives in financial management features
is feature-rich
is highly customizable
is highly customizable with APIs
is highly customizable with integrations
is more customizable than Nimble
is not beginner-friendly
is not more time-consuming to use out of the box than many of its more intuitive counterparts
is not particularly intuitive
is not the most affordable CRM on the market
is not the most user-friendly CRM in the market
is not the only CRM offering these features
is not very user-friendly
is one of the most comprehensive and versatile CRMs in the market
is priced at $15 per user per month with annual billing
is ranked among the best CRMs by Forbes Advisor
is rated among the best CRMs for financial advisors
is sometimes known as email sequencing
is straightforward to set up out of the box
is the better solution for large service providers that find standard CRM offerings too limiting
is very different from Zoho CRM
is very powerful
its interface could be more user-friendly
midtier plans quickly become expensive for large teams
offers 24/7 customer support via chat
offers 24/7 customer support via email
offers 24/7 customer support via phone
offers 24/7 customer support via phone, email and chat
offers Google email integrations
offers IMAP integration for email syncing
offers Microsoft email integrations
offers SMS automation
offers a 30-day free trial
offers a comprehensive feature set
offers a free 30-day trial
offers a large feature set
offers a midtier plan that includes email campaign creation
offers a midtier plan that includes marketing automations
offers a project management tool to help sales teams stay on top of projects
offers a starting price of $15 per user per month when billed annually
offers a wide range of features
offers an entry-level plan starting at $15 per user per month
offers annual billing options
offers built-in SMS marketing
offers built-in email marketing
offers competitively priced plans starting at $15 per user per month
offers comprehensive, built-in invoicing tools
offers contact and lead management
offers contact management
offers email and SMS marketing
offers email automation
offers email marketing
offers entry-level pricing comparable to many top CRMs
offers estimates
offers estimates and invoicing
offers estimates functionality
offers extensive customization capabilities
offers follow-up management
offers highly customizable features
offers invoices
offers invoicing
offers invoicing functionality
offers lackluster software
offers lead management
offers lead scoring
offers limited email marketing tools
offers monthly billing options
offers more unique features geared toward the service industry
offers opportunity management
offers plans starting at $15 per user per month
offers product management
offers quotes
offers robust invoicing
offers round-robin lead assignment
offers task management
offers user-controlled security features
paid plans are expensive for ecommerce features
paid plans are expensive for email marketing features
paid plans are expensive for payments features
plans include email syncing via an IMAP integration
plans include email templates
plans include email tracking for opens and link clicks
plans include referral tracking
presents a difficult initial setup for users seeking a highly customized solution
provides a unified dashboard to track contacts
provides automatic lead routing
provides automatic lead routing for sales teams
provides built-in financial management tools for estimates
provides built-in financial management tools for invoicing
provides built-in security measures to help ensure data security
provides contact management
provides contact management with task management
provides custom reports
provides estimates functionality
provides information on cons
provides information on features
provides information on pros
provides insights
provides invoicing functionality
provides lead management
provides more customization opportunities for customers with unique CRM needs
provides new users with a walkthrough guide to navigate the dashboard
provides product management functionality
provides reporting
provides robust invoicing
provides round-robin lead assignment in contact management
provides support that is very helpful and effective at remedying issues
provides task management
provides top-rated support
provides workflow automations
requires a degree of technical expertise
requires email address confirmation before accessing the new account dashboard
requires no credit card
requires technical expertise, such as development experience, to handle customizations
requires the assistance of a developer to build out a highly custom solution
review covers features and pros & cons
scales with growing businesses
security features vary by plan
sends follow-up emails after a specified number of days
standard fields include billing method
stands out for its customer support
stands out from the competition due to the number of subfeatures within each feature
starts at $15 per user per month when billed annually
takes time to learn how to access and use its features
task management includes follow-up management
the free trial helps users test Apptivo and decide if it is the right CRM solution for them
top-tier plans quickly become expensive for large teams
tracks incoming leads as part of contact tracking
walkthrough guide is not particularly helpful for onboarding new users
was reviewed hands-on by Forbes Advisor
will likely incur costs
will likely take time to complete
charges $15 per user per month, billed annually
has built-in invoicing
includes email marketing
includes pipeline management
includes sales pipelines
includes task management
includes workflow automations
is a CRM
is among the most comprehensive and versatile CRMs on the market
is easier to use than Apptivo
is one of the most comprehensive and versatile CRMs in the market
is well-designed
offers a 14-day free trial
offers a broader range of marketing solutions
offers a help center for customer support
offers a price of $15 per user per month when billed annually
offers a starting price of $15 per seat per month when billed annually
offers a starting price of Free
offers customer support via email
offers customer support via live chat
offers customer support via phone
offers inventory management
offers lead generation tools
provides contact management
provides reporting
has a very minimal learning curve
has built-in invoicing
includes email marketing via Zoho Campaigns
includes inventory management
includes sales pipelines
includes task management via Zoho Projects
includes workflow automations
is a comprehensive CRM
is very different from Apptivo
is widely regarded as the best free CRM
offers a 15-day free trial
offers a better solution for businesses of all sizes with standard CRM needs
offers a free option
offers a paid plan priced at $14 per month per user when billed annually
offers a very user-friendly experience
offers customer support via email
offers customer support via phone
offers customer support via the help center
offers lead generation tools
provides an intuitive and modern interface
provides contact management
provides reporting
provides standard CRM functionality
costs $20 per month when billed monthly
does not include Ecommerce Tools
does not include Land Page Builder
does not include Marketing Automations
does not include SMS Marketing
does not include payment integrations such as PayPal and Stripe
does not offer the Send Bulk Emails feature.
has a custom dashboard limit of 8
has a limit of 100 custom fields
has a workflow limit of 25
has an app limit of 18
includes IMAP integration
includes SMS marketing
includes Workflow Automations
includes contact management
includes email marketing
includes invoices
includes project management
includes quotes
is $15 per month when billed annually
offers 24/7 support
provides 1 GB of file storage per user
allows sending 1,000 emails per user per month
costs $25 per month when billed annually
does not include Land Page Builder
does not include SMS Marketing
has a custom dashboard limit of 25
has a limit of 250 on custom fields
has a workflow limit of 75
has an app limit of 46 apps
includes Email Marketing
includes IMAP integration
includes SMS Marketing
includes Workflow Automations
includes contact management
includes ecommerce tools
includes invoices
includes marketing automations
includes project management
includes quotes
is priced at $30 per month with monthly billing
lacks payment integrations such as PayPal and Stripe
offers 24/7 support
provides 3 GB of file storage per user
allows sending 3,000 emails per user per month
costs $50 per month when billed monthly
does not include Land Page Builder
has a custom dashboard limit of 50
has a limit of 350 custom fields
has a workflow limit of 150
has an app limit of 57
includes Email Marketing
includes IMAP integration
includes SMS Marketing
includes contact management
includes invoices
includes project management
includes quotes
includes workflow automations
is $40 per month when billed annually.
offers 24/7 support
offers PayPal payment integration
offers Stripe payment integration
provides 10 GB of file storage per user
provides Ecommerce Tools
provides marketing automations
affiliate links may generate income when clicked
cannot guarantee that any information provided is complete
commissions do not affect editors' opinions or evaluations
compensation from advertisers does not influence its editorial recommendations or advice.
content was audited and verified on July 31, 2024
does not guarantee the accuracy of the information it provides
does not guarantee the applicability of the information it provides
earns commissions from partner links
has affiliate links for those products
includes a section titled Apptivo Alternatives and How They Compare in its Apptivo review
includes affiliate links to advertisers' offers in some of its articles
lists partners that offer products
provides paid placements to advertisers to present their offers
published a QuickBooks Payroll Review: Features, Pros And Cons.
published an Apptivo review
publishes an Apptivo review
publishes an Apptivo review detailing features, pros, and cons
publishes an article titled 'Apptivo Review: Features, Pros & Cons'
receives compensation from advertisers on the Forbes Advisor site
allows up to 3,000 bulk email sends per month
costs $50 per user per month
has 10 GB of file storage
has a custom field limit of 350
has a workflow limit of 150
includes SMS marketing
includes contact management
includes ecommerce tools
includes estimates
includes invoicing
includes product management, also known as inventory management
includes project management
is an expensive choice for businesses with large sales teams
is priced at $40 per user per month, billed annually
offers marketing automations
restricts access to data sets based on user group
does not include inventory management
includes email marketing
includes task management
is a better choice for those looking to use a CRM to grow their contact lists
is more user-friendly than Apptivo
lacks built-in invoicing
offers a 14-day free trial
offers a starting price billed annually of $24.90 per seat, per month
offers a starting price of $24.90 per user per month, billed annually
offers lead generation tools via web forms
offers more lead generation tools
offers workflow automations
provides contact management
provides customer support via email
provides reporting
provides sales pipelines
automated workflows are based on the number of triggers configured
costs $20 per user per month without a contract
does not include SMS marketing
does not include email marketing campaigns
does not include payment gateway integration
has a limit of 100 custom fields
includes 1 GB of storage
includes contact management
includes project management
includes up to 25 automated workflows
is Apptivo's entry-level plan
is the entry-level plan
lacks ecommerce tools
provides access to the core features of the Apptivo platform
starts at $15 per user per month when billed annually
allows sending up to 1,000 bulk emails per month
costs $25 per user per month with an annual subscription
costs $30 per user per month
has a file storage limit of 9 GB
includes ecommerce tools
includes everything from the Apptivo Lite plan
includes marketing automations
includes payment integrations
increases the custom field limit from 100 to 250
increases the workflow limit from 25 to 75
is suitable for automating marketing communications.
is suitable for service providers who want to accept payments via their CRM
offers a month-to-month billing option
includes Google Maps integration
includes fields for food
includes fields for hobbies
includes fields for territory
includes social information with links to a contact's social media profiles
offers a large number of unique fields
offers additional fields beyond those listed
documents pricing plans
is a top alternative to Apptivo for enhanced sales pipeline management
offers a 14-day free trial
offers a starting price of $14 per user per month (billed annually)
offers pipeline management
pricing starts at $14 per user per month when billed annually
provides pipeline management
charges $12 per user per month for basic features
costs $12 per user per month for basic features
offers a 14-day free trial
offers a starting price of Free
provides pipeline management
includes a section titled 'Conclusion'
includes a section titled 'Customer Service and Support'
includes a section titled 'What Sets Apptivo Apart'
covers features
covers pricing
covers pros and cons
is a top alternative to Apptivo for marketing tools
is the best for marketing functionalities
is robust
provides a large number of relevant project management fields out of the box
has no user limit on its free plan
is the best free solution for large teams
is independent
is objective
is a top alternative to Apptivo
provides more comprehensive workflow automations
covers features
covers pricing
includes data set access
includes territory management
includes a section titled 'How Apptivo CRM Works' in Forbes Advisor's Apptivo Review: Features, Pros & Cons
feels lackluster for users who have experience using other, more modern CRM dashboards.
adds the ability to send automated drip campaigns
is an email marketing software solution
holds the copyright for Forbes Advisor content as of 2026
is best for managing opportunities
is an email marketing software solution
is a top alternative to Apptivo for scalability
explains Salesforce pricing
is an email marketing software solution
Apptivo offers competitively priced plans starting at $15 per user, per month.
Apptivo offers monthly and annual billing options.
Apptivo is a very powerful, feature-rich platform.
Apptivo provides automatic lead routing for sales teams.
Apptivo includes built-in estimates and invoicing.
Apptivo is a deeply customizable CRM.
Apptivo has top-rated customer support.
Apptivo offers a free 30-day trial.
Apptivo is a highly flexible platform.
Apptivo can be used out of the box as a simple yet comprehensive CRM.
Apptivo can be customized to suit nearly any need.
Apptivo gives users a unified dashboard for keeping track of contacts, including incoming leads.
Apptivo can assign leads to your sales team automatically.
Apptivo helps users stay on top of upcoming tasks and events, such as managing appointments and meetings.
Apptivo can automate workflows, such as sending a follow-up email after a specified number of days.
Apptivo helps teams operate more smoothly and efficiently.
Apptivo gives teams more time to focus on building relationships and driving more sales.
Apptivo does not offer a free plan.
Apptivo offers a free 30-day trial to help users test it out and decide if it's the right CRM solution for them.
Apptivo's contact management includes round-robin lead assignment.
Apptivo's contact management includes task management, including follow-up management.
Apptivo's contact management includes email and SMS automation.
Apptivo's contact management includes IMAP integration for email syncing.
Apptivo's contact management includes Google map integration.
Apptivo's contact management includes Google and Microsoft email integrations.
Apptivo's contact management offers a large number of unique fields, including social information where users can input links to a contact's social media profiles, hobbies, food, territory and more.
Apptivo's contact management dashboard feels dated compared to many of the leading CRMs.
Apptivo's contact management usability will likely feel lackluster for users who have experience using other, more modern CRM dashboards.
Apptivo is a CRM solution.
Apptivo offers a large feature set that many of its rivals do not.
Apptivo is far less user-friendly than the bulk of its competitors.
Apptivo is far less modern than the bulk of its competitors.
Apptivo's entry-level pricing is in the ballpark of many top CRMs.
Apptivo's midtier and top-tier plans quickly become expensive for large teams.
Apptivo Ultimate plan costs $40 per user, per month with annual billing.
Apptivo Ultimate plan costs $50 per user, per month with a monthly subscription.
Apptivo Ultimate plan is an expensive choice for businesses with large sales teams.
Apptivo Ultimate plan includes contact management.
Apptivo Ultimate plan includes project management.
Apptivo Ultimate plan includes product management, also known as Inventory management.
Apptivo Ultimate plan includes estimates and invoicing.
Apptivo Ultimate plan includes marketing automations with up to 3,000 bulk email sends per month.
Apptivo Ultimate plan includes ecommerce tools.
Apptivo Ultimate plan includes SMS marketing.
Apptivo Ultimate plan has a workflow limit of 150.
Apptivo Ultimate plan has a custom field limit of 350.
Apptivo Ultimate plan has file storage of 10 GB.
Apptivo comes with a wide range of features.
Apptivo includes contact and lead management.
Apptivo includes task management to stay on top of all upcoming to-do list items and events.
Apptivo includes email and SMS marketing features.
Apptivo offers estimates and invoicing.
Apptivo stands out from the competition because of the number of subfeatures within each of its features.
Apptivo's core features include contact and lead management, task management, email and SMS marketing, and estimates and invoicing.
Forbes Advisor earns commissions from partner links.
Forbes Advisor commissions do not affect editors' opinions or evaluations.
Forbes Advisor publishes an Apptivo review titled 'Apptivo Review: Features, Pros & Cons'.
Forbes Advisor's content was audited and verified on July 31, 2024.
Zoho CRM is widely considered the best free CRM.
Insightly is the best for managing opportunities.
Agile CRM is the best for marketing functionalities.
Bitrix24 is the best free solution for large teams as it has no user limit on its free plan.
Apptivo comes with built-in security measures so that users can feel assured that their data is secure.
Apptivo offers many user-controlled security features which vary by plan.
Apptivo includes the ability to enable two-factor authentication (2FA) on all plans.
Apptivo allows users to set collaboration security settings.
Apptivo allows users to set user roles and permissions.
Apptivo allows users to set field access.
Apptivo's top-tier Ultimate plan includes territory management and data set access.
Apptivo's Ultimate plan restricts which data sets different user groups can access.
Apptivo stands out when it comes to customer support.
Apptivo's customer support is available 24 hours a day, seven days a week via phone, email and chat.
Apptivo's support quality is highly regarded by users for being very helpful and effective at remedying issues.
Apptivo's customer support can take a while to get a hold of a representative, so it isn’t always the fastest.
In the Forbes Advisor review, Apptivo support answered calls quickly.
Apptivo's customer support experiences vary.
Apptivo has a steep learning curve.
Apptivo customizations often require a developer.
Apptivo has no free plan.
Apptivo can be slow.
Apptivo has a dated interface.
Apptivo offers limited email marketing tools.
Apptivo starts at $15 per user per month when billed annually.
Apptivo offers a 30-day free trial with no credit card required.
Apptivo offers highly customizable features.
Apptivo provides robust invoicing.
Apptivo provides top-rated support.
Apptivo has a rating of 4.4 from Forbes Advisor.
Apptivo won’t win any awards for user experience or ease of use.
Apptivo stands out for its vast customization capabilities.
Apptivo has comprehensive, built-in invoicing tools.
Apptivo is one of the most customizable solutions in the market.
Customizing Apptivo generally requires the assistance of a developer, so the process will likely incur cost and take time.
Apptivo is a unified customer relationship management (CRM) platform.
Apptivo is designed to scale with growing businesses.
Apptivo offers contact management.
Apptivo offers lead management.
Apptivo offers opportunity management.
Apptivo offers task management.
Apptivo offers quotes.
Apptivo offers invoices.
Apptivo offers round-robin lead assignment.
Apptivo offers lead scoring.
Apptivo offers email automation.
Apptivo offers SMS automation.
Apptivo offers follow-up management.
Apptivo offers custom reports.
Apptivo is not the most affordable CRM in the market.
Apptivo is not the most user-friendly CRM in the market.
Forbes Advisor conducted a hands-on Apptivo review.
Apptivo is straightforward to set up out of the box.
Apptivo offers a free 30-day trial with no credit card required.
Apptivo requires you to confirm your email address before accessing your new account dashboard.
Apptivo provides new users with a walkthrough guide on how to navigate the Apptivo dashboard.
Apptivo does not walk users through how to use Apptivo's features.
Apptivo's walkthrough guide is not particularly helpful in showing new users how to use Apptivo.
Apptivo's initial setup is arduous for users seeking a highly customized solution.
Apptivo's initial setup requires a degree of technical expertise, such as development experience, to handle the customizations.
Apptivo has built-in financial management tools for estimates and invoicing.
Apptivo is far more sophisticated than many top alternatives in its financial management features.
Apptivo is not the only CRM that offers these features.
Apptivo lets users create a new estimate, a fixed estimate, or an estimate from another estimate.
Apptivo lets users choose what to include in a new estimate, such as services for hourly tasks, items for products for sale, or both.
Apptivo offers invoicing options that include creating an entirely new invoice or creating one from another invoice, from projects, from timesheets, from a work order, from an on order, from a workbench request, from a property rental, or from a property sale invoice.
Apptivo assigns a custom set of fields to each invoice type to suit its particular use case.
Apptivo is rated as one of the best CRMs for financial advisors.
monday.com is a top alternative to Apptivo for more comprehensive workflow automations.
Salesforce is a top alternative to Apptivo for scalability.
Agile CRM is a top alternative to Apptivo for marketing tools.
Pipedrive is a top alternative to Apptivo for enhanced sales pipeline management.
Apptivo is more customizable than Nimble.
Apptivo is aligned better with meeting the needs of large service-based businesses.
Nimble is more user-friendly than Apptivo.
Nimble offers more lead generation tools.
Nimble is a better choice for those who are looking to use a CRM to help grow their contact lists.
Nimble's starting price is $24.90 per user, per month, billed annually.
Apptivo's price is $15 per user per month with annual billing.
Apptivo is a CRM.
Apptivo is not the most user-friendly CRM in the market.
Apptivo is not beginner-friendly.
Apptivo has a dated interface.
Apptivo has a comprehensive feature set.
Apptivo is not particularly intuitive.
Apptivo feels clunky.
Apptivo features take time to learn how to access and use.
Apptivo has a longer-than-average learning curve.
Apptivo is not overly difficult to use out of the box.
Apptivo is not more time-consuming to use out of the box than many of its more intuitive counterparts.
Apptivo requires a degree of technical expertise or the assistance of a developer to build out a highly custom solution.
Apptivo is best for service-based businesses that have found that the average CRM does not come with the features necessary to manage contacts and leads effectively.
Apptivo comes out of the box with several sophisticated service-related features and tools.
Apptivo is highly customizable with APIs and integrations.
HubSpot's starting price is Free; $15 per user per month (billed annually).
HubSpot offers a 14-day free trial.
monday CRM's starting price is Free; $12 per user per month for basic features.
monday CRM offers a 14-day free trial.
Pipedrive's starting price is $14 per user per month (billed annually).
Pipedrive offers a 14-day free trial.
Pipedrive includes pipeline management.
Apptivo has a dated interface that could be more user-friendly.
Zoho CRM is very user-friendly with an intuitive and modern interface that lends itself to a very minimal learning curve.
Apptivo is far more comprehensive for service providers with unique CRM needs, such as estimates and invoicing and product management and more.
Apptivo is the better solution for large service providers that find standard CRM offerings to be too limiting.
Zoho CRM is the better solution for businesses large and small with standard CRM needs.
When comparing Apptivo to Zoho CRM, the two comprehensive CRMs are very different.
Apptivo offers estimates and invoicing.
Apptivo offers product management.
Zoho CRM is a comprehensive CRM.
Zoho CRM serves standard CRM needs.
Apptivo has a project management tool to help sales teams stay on top of projects.
Apptivo's interface is dated.
Apptivo's project management tool is robust with a large number of relevant project management fields out of the box.
Apptivo's standard fields include the project status.
Apptivo's standard fields include the priority level.
Apptivo's standard fields include the project manager.
Apptivo's standard fields include the customer or client.
Apptivo's standard fields include currency.
Apptivo's standard fields include billing method.
Apptivo's standard fields include project base fee.
Apptivo allows users to create custom fields to suit their unique needs.
Forbes Advisor published an Apptivo review.
Apptivo Premium plan costs $25 per user per month with an annual subscription.
Apptivo Premium plan costs $30 per user per month with a month-to-month plan.
Apptivo Premium plan includes everything from the Apptivo Lite plan.
Apptivo Premium plan includes marketing automations.
Apptivo Premium plan includes the ability to send up to 1,000 bulk emails per month.
Apptivo Premium plan includes ecommerce tools.
Apptivo Premium plan includes payment integrations.
Apptivo Premium plan increases the workflow limit from 25 to 75.
Apptivo Premium plan increases the custom field limit from 100 to 250.
Apptivo Premium plan has a file storage limit of 9 GB.
Apptivo Lite plan is the entry-level plan.
Apptivo Premium plan is suitable for those looking to automate marketing communications.
Apptivo Premium plan is suitable for service providers looking to accept payments via their CRM.
Apptivo offers built-in email and SMS marketing.
Apptivo's features vary by plan.
Apptivo plans include the ability to sync your email via an IMAP integration.
Apptivo plans include email tracking for both opens and link clicks.
Apptivo plans include referral tracking.
Apptivo plans include email templates.
Apptivo's midtier plan includes the ability to create email campaigns.
Apptivo's midtier plan includes marketing automations.
Apptivo's top-tier plan adds the ability to send automated drip campaigns.
Apptivo's top-tier plan adds the ability to send automated drip campaigns, sometimes known as email sequencing.
Apptivo's email marketing interface is dated and clunky.
Mailchimp is an email marketing software solution.
Zoho Campaigns is an email marketing software solution.
Drip is an email marketing software solution.
Apptivo's software is lackluster.
HubSpot and Apptivo are two of the most comprehensive and versatile CRMs in the market.
HubSpot is a CRM.
Apptivo is a CRM.
HubSpot is one of the most comprehensive and versatile CRMs in the market.
Apptivo is one of the most comprehensive and versatile CRMs in the market.
HubSpot is well-designed.
HubSpot is easier to use than Apptivo.
HubSpot offers a lot more by way of marketing solutions.
Apptivo offers a lot more unique features geared toward the service industry.
Apptivo has robust invoicing.
Apptivo provides more customization opportunities for those that have unique CRM needs.
Apptivo Lite plan starts at $15 per user, per month when billed annually.
Apptivo Lite plan costs $20 per user, per month without a contract.
Apptivo Lite plan is Apptivo's entry-level plan.
Apptivo Lite plan includes access to the core features of the Apptivo platform.
Apptivo Lite plan includes contact management.
Apptivo Lite plan includes project management.
Apptivo Lite plan includes up to 25 automated workflows.
Apptivo Lite plan has a limit of 100 custom fields.
Apptivo Lite plan includes 1 GB of storage.
Apptivo Lite plan does not include email marketing campaigns.
Apptivo Lite plan does not include SMS marketing.
Apptivo Lite plan does not include the ability to integrate with payment gateways.
Apptivo Lite plan lacks ecommerce tools.
Apptivo Lite plan's automated workflows are based on the number of triggers you set up.
Apptivo's starting price billed annually is $15 per user, per month.
Zoho CRM offers a free option and a paid plan at $14 per month per user when billed annually.
Nimble's starting price billed annually is $24.90 per seat, per month.
HubSpot's starting price billed annually is $15 per seat, per month.
Apptivo offers a 30-day free trial.
Zoho CRM offers a 15-day free trial.
Nimble offers a 14-day free trial.
HubSpot offers a 14-day free trial.
Apptivo provides contact management.
Zoho CRM provides contact management.
Nimble provides contact management.
HubSpot provides contact management.
Apptivo includes task management.
Zoho CRM includes task management via Zoho Projects.
Nimble includes task management.
HubSpot includes task management.
Apptivo includes sales pipelines.
Zoho CRM includes sales pipelines.
Nimble includes sales pipelines.
HubSpot includes sales pipelines.
Apptivo includes workflow automations.
Zoho CRM includes workflow automations.
Nimble includes workflow automations.
HubSpot includes workflow automations.
Apptivo includes email marketing.
Zoho CRM includes email marketing via Zoho Campaigns.
Nimble includes email marketing.
HubSpot includes email marketing.
Apptivo includes inventory management, available on certain plans.
Zoho CRM includes inventory management.
Nimble does not include inventory management.
HubSpot includes inventory management.
Apptivo does not offer lead generation tools.
Zoho CRM offers lead generation tools.
Nimble offers lead generation tools via web forms.
HubSpot offers lead generation tools.
Apptivo has built-in invoicing.
Zoho CRM has built-in invoicing.
Nimble does not have built-in invoicing.
HubSpot has built-in invoicing.
Apptivo provides reporting.
Zoho CRM provides reporting.
Nimble provides reporting.
HubSpot provides reporting.
Apptivo offers 24/7 customer support via phone, email and chat.
Zoho CRM offers customer support via phone, email and help center.
Nimble offers customer support via email.
HubSpot offers customer support via phone, live chat, email and help center.
Apptivo Review provides information on Apptivo's features, pros, and cons.
Forbes Advisor publishes an Apptivo Review: Features, Pros & Cons.
Pipedrive Pricing Plans Guide documents pricing plans for Pipedrive.
Salesforce Pricing: Everything You Need To Know explains Salesforce pricing.
Freshsales Review covers Freshsales features, pricing, and pros and cons.
NetSuite Review: Features, Pricing & More covers NetSuite's features and pricing.
Apptivo Lite is $15 per month when billed annually.
Apptivo Premium is $25 per month when billed annually.
Apptivo Ultimate is $40 per month when billed annually.
Apptivo Lite is $20 per month when billed monthly.
Apptivo Premium is $30 per month when billed monthly.
Apptivo Ultimate is $50 per month when billed monthly.
Apptivo Lite has a workflow limit of 25.
Apptivo Premium has a workflow limit of 75.
Apptivo Ultimate has a workflow limit of 150.
Apptivo Lite has a custom fields limit of 100.
Apptivo Premium has a custom fields limit of 250.
Apptivo Ultimate has a custom fields limit of 350.
Apptivo Lite has a custom dashboard limit of 8.
Apptivo Premium has a custom dashboard limit of 25.
Apptivo Ultimate has a custom dashboard limit of 50.
Apptivo Lite has an app limit of 18.
Apptivo Premium has an app limit of 46.
Apptivo Ultimate has an app limit of 57.
Apptivo Lite provides 1 GB of file storage per user.
Apptivo Premium provides 3 GB of file storage per user.
Apptivo Ultimate provides 10 GB of file storage per user.
Apptivo Lite includes Contact Management.
Apptivo Premium includes Contact Management.
Apptivo Ultimate includes Contact Management.
Apptivo Lite includes Project Management.
Apptivo Premium includes Project Management.
Apptivo Ultimate includes Project Management.
Apptivo Lite includes Workflow Automations.
Apptivo Premium includes Workflow Automations.
Apptivo Ultimate includes Workflow Automations.
Apptivo Lite includes IMAP Integration.
Apptivo Premium includes IMAP Integration.
Apptivo Ultimate includes IMAP Integration.
Apptivo Lite includes Email and SMS Marketing.
Apptivo Premium includes Email and SMS Marketing.
Apptivo Ultimate includes Email and SMS Marketing.
Apptivo Lite includes Quotes and Invoices.
Apptivo Premium includes Quotes and Invoices.
Apptivo Ultimate includes Quotes and Invoices.
Apptivo Lite does not include Marketing Automations.
Apptivo Premium includes Marketing Automations.
Apptivo Ultimate includes Marketing Automations.
Apptivo Lite does not offer Send Bulk Emails.
Apptivo Premium allows sending 1,000 emails per user per month.
Apptivo Ultimate allows sending 3,000 emails per user per month.
Apptivo Lite does not include Ecommerce Tools.
Apptivo Premium includes Ecommerce Tools.
Apptivo Ultimate includes Ecommerce Tools.
Apptivo Lite does not include Payment Integrations such as PayPal and Stripe.
Apptivo Premium does not include Payment Integrations such as PayPal and Stripe.
Apptivo Ultimate includes Payment Integrations such as PayPal and Stripe.
Apptivo Lite does not include SMS Marketing.
Apptivo Premium does not include SMS Marketing.
Apptivo Ultimate includes SMS Marketing.
Apptivo Lite does not include Land Page Builder.
Apptivo Premium does not include Land Page Builder.
Apptivo Ultimate does not include Land Page Builder.
Apptivo Lite offers 24/7 Support.
Apptivo Premium offers 24/7 Support.
Apptivo Ultimate offers 24/7 Support.
Apptivo is a cloud-based CRM.
Apptivo has vast customization capabilities.
Apptivo includes contact management.
Apptivo includes task management.
Apptivo includes lead management.
Apptivo includes opportunity management.
Apptivo can send estimates and invoices.
Apptivo can automate workflows.
Apptivo provides insights to turn raw data into actionable insights.
Apptivo offers plans starting at $15 per user per month.
Apptivo does not offer a free forever plan.
Forbes Advisor ranks Apptivo as one of the best CRMs.
Apptivo stands out for financial advisors and service providers because it has built-in estimates and invoicing.
Apptivo is a very powerful, feature-rich CRM platform.
Apptivo is deeply customizable.
Apptivo has one of the most robust invoicing platforms in the market.
Apptivo includes automatic lead routing.
Apptivo's support is top-rated.
Apptivo's entry-level plan starts at $15 per user per month.
Apptivo offers a free 30-day trial with no credit card required.
Apptivo's interface is dated.
Apptivo's user experience is not intuitive.
Apptivo is not very user-friendly.
Apptivo customizations often require the help of a developer.
Apptivo can be slow and clunky.
Apptivo does not offer a free plan.
Apptivo's paid plans get expensive for those who want email marketing, payments and ecommerce features.
HubSpot offers a starting price of Free.
HubSpot offers a price of $15 per user per month when billed annually.
HubSpot offers a 14-day free trial.
HubSpot includes pipeline management.
monday CRM offers a starting price of Free.
monday CRM costs $12 per user per month for basic features.
monday CRM offers a 14-day free trial.
monday CRM includes pipeline management.
Pipedrive starts at $14 per user per month (billed annually).
Pipedrive offers a 14-day free trial.
Pipedrive provides pipeline management.
Forbes Advisor's editorial team is independent and objective.
Forbes Advisor receives compensation from the companies that advertise on the Forbes Advisor site.
Forbes Advisor provides paid placements to advertisers to present their offers.
Forbes Advisor includes affiliate links to advertisers' offers in some of its articles.
Forbes Advisor's affiliate links may generate income for Forbes Advisor when you click on them.
Forbes Advisor's compensation from advertisers does not influence the recommendations or advice its editorial team provides.
Forbes Advisor cannot guarantee that any information provided is complete.
Forbes Advisor does not guarantee the accuracy or applicability of the information it provides.
Forbes Advisor lists partners that offer products for which Forbes Advisor has affiliate links.
Forbes Media LLC holds the copyright for Forbes Advisor content as of 2026.
Forbes Advisor published Apptivo Review: Features, Pros & Cons.
Forbes Advisor published QuickBooks Payroll Review: Features, Pros And Cons.
Apptivo is a CRM.
Forbes Advisor publishes an article titled 'Apptivo Review: Features, Pros & Cons'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'Apptivo: At a Glance'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'How Apptivo CRM Works'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'Apptivo Core Features'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'What Sets Apptivo Apart'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'Apptivo Pricing'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'Apptivo Setup'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'Ease of Use'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'Security'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'Customer Service and Support'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'Apptivo Alternatives and How They Compare'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'Who is Apptivo Best For?'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'Conclusion'.
Forbes Advisor's Apptivo Review: Features, Pros & Cons includes a section titled 'Frequently Asked Questions (FAQs)'.
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</style>
<style>
.article__editors-note-bottom .disclosure-link{
color: #929a9b;
text-decoration: underline;
}
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</style><!-- fadv:ignore-wpautop --><div class="author-wrap total_author_2"><div class="authors-container regular-template__container "><div class="author_container primary-author" data-ecom-container='{"componentTitle":"Multiple Authors","componentType":"Forbes Multiple Authors Settings"}' ><div class="author_right_container"><div class="top-wrap"><div class="author_img-wrap author-byline-hoverover"><a href="https://www.forbes.com/advisor/author/kmain/" class="mobile-disabled-link" data-ecom-link='{"clickText":"Kelly Main","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kmain\/","clickType":"internal"}' target="_blank"><img decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2023/12/Kelly-Main-e1701413756682-88x88.jpg" alt="Kelly Main" width="24px" height="24px"></a><div id="authorBylineModalContainer" style="display: none"><div class="author-byline-modal"><div class="author-modal-content"><div class="top-content"><div class="author_img-wrap"><img loading="lazy" decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2023/12/Kelly-Main-e1701413756682-88x88.jpg" alt="Kelly Main" width="50px" height="50px"></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/kmain/" target="_blank" data-ecom-link='{"clickText":"Kelly Main","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kmain\/","clickType":"internal"}'>Kelly Main</a><span class="author-role">Former Staff Writer</span></div></div><div class="middle-content">Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist c...</div><div class="bottom-content"><ul class="social-icon-wrap"><li><a href="https://www.linkedin.com/in/kellymain/" target="_blank" data-ecom-link='{"clickText":"LinkedIn","clickCat":"Primary","clickUrl":"https:\/\/www.linkedin.com\/in\/kellymain\/","clickType":"external"}'><img width="24px" height="24px" alt="Linkedin icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-linkedin-icon.svg" /></a></li></ul><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/kmain/" target="_blank" data-ecom-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kmain\/","clickType":"internal"}'><span class="see-full-bio-text">Read Full Bio</span><img width="24px" height="24px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/read-full-bio.svg" /></a></div></div><div class="author-close-btn"><img width="24px" height="24px" alt="close icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-close-icon.svg" /></div></div></div><div class="hover-bio-wrapper" data-ecom-container='{"componentTitle":"","componentType":"Article Author Byline"}' ><div class="top-content"><div class="author_img-wrap"><img loading="lazy" decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2023/12/Kelly-Main-e1701413756682-88x88.jpg" alt="Kelly Main" width="50px" height="50px"></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/kmain/" target="_blank" data-ecom-link='{"clickText":"Kelly Main","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kmain\/","clickType":"internal"}'>Kelly Main</a><span class="author-role">Former Staff Writer</span></div></div><div class="middle-content">Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist c...</div><div class="bottom-content"><ul class="social-icon-wrap"><li><a href="https://www.linkedin.com/in/kellymain/" target="_blank" data-ecom-link='{"clickText":"LinkedIn","clickCat":"Primary","clickUrl":"https:\/\/www.linkedin.com\/in\/kellymain\/","clickType":"external"}'><img width="24px" height="24px" alt="Linkedin icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-linkedin-icon.svg" /></a></li></ul><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/kmain/" target="_blank" data-ecom-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kmain\/","clickType":"internal"}'><span class="see-full-bio-text">Read Full Bio</span><img width="24px" height="24px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/read-full-bio.svg" /></a></div></div></div><div class="title-wrap"><div class="title-top-wrap"><span class="prefix-text">Written By</span><div class="name author-byline-hoverover"><a class="mobile-disabled-link" href="https://www.forbes.com/advisor/author/kmain/" data-ecom-link='{"clickText":"Kelly Main","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kmain\/","clickType":"internal"}' target="_blank">Kelly Main </a><div id="authorBylineModalContainer" style="display: none"><div class="author-byline-modal"><div class="author-modal-content"><div class="top-content"><div class="author_img-wrap"><img loading="lazy" decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2023/12/Kelly-Main-e1701413756682-88x88.jpg" alt="Kelly Main" width="50px" height="50px"></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/kmain/" target="_blank" data-ecom-link='{"clickText":"Kelly Main","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kmain\/","clickType":"internal"}'>Kelly Main</a><span class="author-role">Former Staff Writer</span></div></div><div class="middle-content">Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist c...</div><div class="bottom-content"><ul class="social-icon-wrap"><li><a href="https://www.linkedin.com/in/kellymain/" target="_blank" data-ecom-link='{"clickText":"LinkedIn","clickCat":"Primary","clickUrl":"https:\/\/www.linkedin.com\/in\/kellymain\/","clickType":"external"}'><img width="24px" height="24px" alt="Linkedin icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-linkedin-icon.svg" /></a></li></ul><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/kmain/" target="_blank" data-ecom-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kmain\/","clickType":"internal"}'><span class="see-full-bio-text">Read Full Bio</span><img width="24px" height="24px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/read-full-bio.svg" /></a></div></div><div class="author-close-btn"><img width="24px" height="24px" alt="close icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-close-icon.svg" /></div></div></div><div class="hover-bio-wrapper" data-ecom-container='{"componentTitle":"","componentType":"Article Author Byline"}' ><div class="top-content"><div class="author_img-wrap"><img loading="lazy" decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2023/12/Kelly-Main-e1701413756682-88x88.jpg" alt="Kelly Main" width="50px" height="50px"></div><div class="author-details-wrap"><a class="author-name" href="https://www.forbes.com/advisor/author/kmain/" target="_blank" data-ecom-link='{"clickText":"Kelly Main","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kmain\/","clickType":"internal"}'>Kelly Main</a><span class="author-role">Former Staff Writer</span></div></div><div class="middle-content">Kelly Main is a Marketing Editor and Writer specializing in digital marketing, online advertising and web design and development. Before joining the team, she was a Content Producer at Fit Small Business where she served as an editor and strategist c...</div><div class="bottom-content"><ul class="social-icon-wrap"><li><a href="https://www.linkedin.com/in/kellymain/" target="_blank" data-ecom-link='{"clickText":"LinkedIn","clickCat":"Primary","clickUrl":"https:\/\/www.linkedin.com\/in\/kellymain\/","clickType":"external"}'><img width="24px" height="24px" alt="Linkedin icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-linkedin-icon.svg" /></a></li></ul><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/kmain/" target="_blank" data-ecom-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kmain\/","clickType":"internal"}'><span class="see-full-bio-text">Read Full Bio</span><img width="24px" height="24px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/read-full-bio.svg" /></a></div></div></div></div><div class="title-bottom-wrap"><div class="designation">Former Staff Writer </div></div></div></div></div></div><div class="author_with-badge-details author_container hide-in-mobile secondary-author" data-ecom-container='{"componentTitle":"Author with badge","componentType":"Forbes Author\/Advisory Board"}'><div class="author_right_container"><div class="top-wrap"><div class="author_img-wrap author-img-badge author-byline-hoverover"><a href="https://www.forbes.com/advisor/author/kaditham/" class="mobile-disabled-link" data-ecom-link='{"clickText":"Kiran Aditham","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kaditham\/","clickType":"internal"}' target="_blank"><img decoding="async" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2023/06/TDGSJ6TJN-U058TDS8PL5-df35fe8d0f2c-512-88x88.jpeg" alt="Kiran Aditham" width="24px" height="24px"></a><div id="authorBylineModalContainer" style="display: none"><div class="author-byline-modal"><div class="author-modal-content"><div class="top-content"><div class="author_img-wrap"><img loading='lazy' decoding='async' src='https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2023/06/TDGSJ6TJN-U058TDS8PL5-df35fe8d0f2c-512-88x88.jpeg' alt='Kiran Aditham' width='50px' height='50px'></div><div class="author-details-wrap"><div class="prefix-text">Reviewed by</div><a class="author-name" href="https://www.forbes.com/advisor/author/kaditham/" target="_blank" data-ecom-link='{"clickText":"Kiran Aditham","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kaditham\/","clickType":"internal"}'>Kiran Aditham</a><span class="author-role">Former Staff Editor</span></div></div><div class="middle-content">With 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK. Kiran is a former deputy editor at Forbes Advisor</div><div class="bottom-content"><ul class="social-icon-wrap"><li><a href="https://www.linkedin.com/in/kiran-aditham-402705b1" target="_blank" data-ecom-link='{"clickText":"LinkedIn","clickCat":"Primary","clickUrl":"https:\/\/www.linkedin.com\/in\/kiran-aditham-402705b1","clickType":"external"}'><img width="24px" height="24px" alt="Linkedin icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-linkedin-icon.svg" /></a></li></ul><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/kaditham/" target="_blank" data-ecom-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kaditham\/","clickType":"internal"}'><span class="see-full-bio-text">Read Full Bio</span><img width="24px" height="24px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/read-full-bio.svg" /></a></div></div><div class="author-close-btn"><img width="24px" height="24px" alt="close icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-close-icon.svg" /></div></div></div><div class="hover-bio-wrapper" data-ecom-container='{"componentTitle":"","componentType":"Article Author Byline"}' ><div class="top-content"><div class="author_img-wrap"><img loading='lazy' decoding='async' src='https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2023/06/TDGSJ6TJN-U058TDS8PL5-df35fe8d0f2c-512-88x88.jpeg' alt='Kiran Aditham' width='50px' height='50px'></div><div class="author-details-wrap"><div class="prefix-text">Reviewed by</div><a class="author-name" href="https://www.forbes.com/advisor/author/kaditham/" target="_blank" data-ecom-link='{"clickText":"Kiran Aditham","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kaditham\/","clickType":"internal"}'>Kiran Aditham</a><span class="author-role">Former Staff Editor</span></div></div><div class="middle-content">With 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK. Kiran is a former deputy editor at Forbes Advisor</div><div class="bottom-content"><ul class="social-icon-wrap"><li><a href="https://www.linkedin.com/in/kiran-aditham-402705b1" target="_blank" data-ecom-link='{"clickText":"LinkedIn","clickCat":"Primary","clickUrl":"https:\/\/www.linkedin.com\/in\/kiran-aditham-402705b1","clickType":"external"}'><img width="24px" height="24px" alt="Linkedin icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-linkedin-icon.svg" /></a></li></ul><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/kaditham/" target="_blank" data-ecom-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kaditham\/","clickType":"internal"}'><span class="see-full-bio-text">Read Full Bio</span><img width="24px" height="24px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/read-full-bio.svg" /></a></div></div></div><div class="right_wrap"><div class="title-wrap"><div class="title-top-wrap"><div class="prefix-text">Reviewed</div><div class="name author-byline-hoverover author-badge-name"><a href="https://www.forbes.com/advisor/author/kaditham/" data-ecom-link='{"clickText":"Kiran Aditham","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kaditham\/","clickType":"internal"}' target="_blank" class="mobile-disabled-link">Kiran Aditham</a><div id="authorBylineModalContainer" style="display: none"><div class="author-byline-modal"><div class="author-modal-content"><div class="top-content"><div class="author_img-wrap"><img loading='lazy' decoding='async' src='https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2023/06/TDGSJ6TJN-U058TDS8PL5-df35fe8d0f2c-512-88x88.jpeg' alt='Kiran Aditham' width='50px' height='50px'></div><div class="author-details-wrap"><div class="prefix-text">Reviewed by</div><a class="author-name" href="https://www.forbes.com/advisor/author/kaditham/" target="_blank" data-ecom-link='{"clickText":"Kiran Aditham","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kaditham\/","clickType":"internal"}'>Kiran Aditham</a><span class="author-role">Former Staff Editor</span></div></div><div class="middle-content">With 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK. Kiran is a former deputy editor at Forbes Advisor</div><div class="bottom-content"><ul class="social-icon-wrap"><li><a href="https://www.linkedin.com/in/kiran-aditham-402705b1" target="_blank" data-ecom-link='{"clickText":"LinkedIn","clickCat":"Primary","clickUrl":"https:\/\/www.linkedin.com\/in\/kiran-aditham-402705b1","clickType":"external"}'><img width="24px" height="24px" alt="Linkedin icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-linkedin-icon.svg" /></a></li></ul><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/kaditham/" target="_blank" data-ecom-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kaditham\/","clickType":"internal"}'><span class="see-full-bio-text">Read Full Bio</span><img width="24px" height="24px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/read-full-bio.svg" /></a></div></div><div class="author-close-btn"><img width="24px" height="24px" alt="close icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-close-icon.svg" /></div></div></div><div class="hover-bio-wrapper" data-ecom-container='{"componentTitle":"","componentType":"Article Author Byline"}' ><div class="top-content"><div class="author_img-wrap"><img loading='lazy' decoding='async' src='https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2023/06/TDGSJ6TJN-U058TDS8PL5-df35fe8d0f2c-512-88x88.jpeg' alt='Kiran Aditham' width='50px' height='50px'></div><div class="author-details-wrap"><div class="prefix-text">Reviewed by</div><a class="author-name" href="https://www.forbes.com/advisor/author/kaditham/" target="_blank" data-ecom-link='{"clickText":"Kiran Aditham","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kaditham\/","clickType":"internal"}'>Kiran Aditham</a><span class="author-role">Former Staff Editor</span></div></div><div class="middle-content">With 20 years of experience, Kiran Aditham has navigated the field in editorial and writing, from working with major pubs like Adweek, AdAge and PSFK. Kiran is a former deputy editor at Forbes Advisor</div><div class="bottom-content"><ul class="social-icon-wrap"><li><a href="https://www.linkedin.com/in/kiran-aditham-402705b1" target="_blank" data-ecom-link='{"clickText":"LinkedIn","clickCat":"Primary","clickUrl":"https:\/\/www.linkedin.com\/in\/kiran-aditham-402705b1","clickType":"external"}'><img width="24px" height="24px" alt="Linkedin icon" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/forbes-media-linkedin-icon.svg" /></a></li></ul><a class="show-more-bio-wrap" href="https://www.forbes.com/advisor/author/kaditham/" target="_blank" data-ecom-link='{"clickText":"See Full Bio","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/author\/kaditham\/","clickType":"internal"}'><span class="see-full-bio-text">Read Full Bio</span><img width="24px" height="24px" alt="See Full Bio" loading="lazy" src="https://www.forbes.com/advisor/wp-content/themes/fadv/assets/img/social-icons/read-full-bio.svg" /></a></div></div></div></div><div class="title-bottom-wrap"><div class="designation">Former Staff Editor </div></div></div></div></div></div></div></div><div class="more-author"><span class="text">& 1 other</span><div class="arrow-icon rotate"></div></div></div><div class="ask-the-editor-wrapper"><div class="regular-template__container"><div class="ask-the-editor-wrap ask-the-editor"><div class="ask-the-editor-ques">Have a question we may not have answered? 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Editorial Note: We earn a commission from partner links on Forbes Advisor. Commissions do not affect our editors' opinions or evaluations.
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<h2 class="verdict-label">Our Verdict</h2>
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<h2 class="verdict-label-mobile">Our Verdict</h2>
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<p>Apptivo is a unified customer relationship management (CRM) platform that is designed to scale with growing businesses. It offers contact, lead, opportunity and task management as well as quotes and invoices and numerous features, such as workflow automations, round-robin lead assignment, lead scoring, email and SMS) automation, follow-up management, custom reports and more. However, it’s not the most affordable or user-friendly CRM in the market so to help you decide if it’s right for your team, we put it to the test with our hands-on Apptivo review.</p>
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<h3><span class="pros-icon pc-icon"></span> Pros</h3>
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<li>Competitively priced plans starting at $15 per user, per month</li>
<li>Monthly and annual billing options</li>
<li>Very powerful, feature-rich platform</li>
<li>Automatic lead routing for sales teams</li>
<li>Built-in estimates and invoicing</li>
<li>Deeply customizable CRM</li>
<li>Top-rated customer support</li>
<li>Free 30-day trial</li>
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<h3><span class="cons-icon pc-icon"></span> Cons</h3>
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<li>Steep learning curve</li>
<li>Customizations often require a developer</li>
<li>No free plan</li>
<li>Can be slow</li>
<li>Dated interface</li>
<li>Limited email marketing tools</li>
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<div class="rating-value">4.4</div>
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Starting price
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$15 per user, per month (billed annually)
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Free trial
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30 days (no credit card required)
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Standout features
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Highly customizable, robust invoicing and top-rated support
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<div class="toc" data-ecom-container='{"componentTitle":"Table Of Contents Section","componentType":"Table Of Contents Block"}'>
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<h2 class="toc__title">Table of Contents</h2>
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<li><a href="#apptivo_at_a_glance_section" data-ecom-misc-click='{"clickText":"Apptivo: At a Glance","clickType":"Jump Link","referenceText":""}'>Apptivo: At a Glance</a></li>
<li><a href="#how_apptivo_crm_works_section" data-ecom-misc-click='{"clickText":"How Apptivo CRM Works","clickType":"Jump Link","referenceText":""}'>How Apptivo CRM Works</a></li>
<li><a href="#apptivo_core_features_section" data-ecom-misc-click='{"clickText":"Apptivo Core Features","clickType":"Jump Link","referenceText":""}'>Apptivo Core Features</a></li>
<li><a href="#what_sets_apptivo_apart_section" data-ecom-misc-click='{"clickText":"What Sets Apptivo Apart","clickType":"Jump Link","referenceText":""}'>What Sets Apptivo Apart</a></li>
<li><a href="#apptivo_pricing_section" data-ecom-misc-click='{"clickText":"Apptivo Pricing","clickType":"Jump Link","referenceText":""}'>Apptivo Pricing</a></li>
<li><a href="#apptivo_setup_section" data-ecom-misc-click='{"clickText":"Apptivo Setup","clickType":"Jump Link","referenceText":""}'>Apptivo Setup</a></li>
<li><a href="#ease_of_use_section" data-ecom-misc-click='{"clickText":"Ease of Use","clickType":"Jump Link","referenceText":""}'>Ease of Use</a></li>
<li><a href="#security_section" data-ecom-misc-click='{"clickText":"Security","clickType":"Jump Link","referenceText":""}'>Security</a></li>
<li><a href="#customer_service_and_support_section" data-ecom-misc-click='{"clickText":"Customer Service and Support","clickType":"Jump Link","referenceText":""}'>Customer Service and Support</a></li>
<li><a href="#apptivo_alternatives_and_how_they_compare_section" data-ecom-misc-click='{"clickText":"Apptivo Alternatives and How They Compare","clickType":"Jump Link","referenceText":""}'>Apptivo Alternatives and How They Compare</a></li>
<li><a href="#who_is_apptivo_best_for_section" data-ecom-misc-click='{"clickText":"Who is Apptivo Best For?","clickType":"Jump Link","referenceText":""}'>Who is Apptivo Best For?</a></li>
<li><a href="#conclusion_section" data-ecom-misc-click='{"clickText":"Conclusion","clickType":"Jump Link","referenceText":""}'>Conclusion</a></li>
<li><a href="#frequently_asked_questions_faqs_section" data-ecom-misc-click='{"clickText":"Frequently Asked Questions (FAQs)","clickType":"Jump Link","referenceText":""}'>Frequently Asked Questions (FAQs)</a></li>
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<h2>Apptivo: At a Glance</h2> <div class="section-content asd" >
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<li>Apptivo is a cloud-based CRM that stands out for its vast customization capabilities and incredibly helpful support.</li>
<li>Its feature-rich platform includes contact, task, lead and opportunity management, as well as many other features includes the ability to send estimates and invoices, automate workflows and insights to help users turn raw data into actionable insights.</li>
<li>While it is a competitively-priced CRM with plans starting at $15 per user, per month, it does not offer a free forever plan like many of its leading competitors.</li>
<li>Apptivo ranks as one of the best CRMs, according to the expert team at Forbes Advisor. It stands out for <span data-ecom-container='{"componentTitle":"financial advisors","componentType":"Incontent Link"}' ><a href="https://www.forbes.com/advisor/business/software/best-crm-financial-advisors/" target="_blank" rel="noopener"data-ecom-link='{"clickText":"financial advisors","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-crm-financial-advisors\/","clickType":"internal"}'>financial advisors</a></span> and service providers in general, thanks to its robust platform with built-in estimates and invoicing so that users can stay on top of client and customer billing seamlessly.</li>
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<p><b>Pros</b><br />
Apptivo is a very powerful, feature-rich platform that is a CRM and a whole lot more. It is deeply customizable, giving users with uncommon needs the ability to create the platform that suits them. It has one of the most robust invoicing platforms in the market and includes helpful features for sales teams, such as automatic lead routing, and its support is top-rated. Its entry-level plan is competitively priced starting at $15 per user, per month, and it offers a free 30-day trial―no credit card required―to help new users decide if it’s right for them.</p>
<p><b>Cons</b><br />
While Apptivo may have several advantages, it also has many disadvantages. To start, its interface is dated and has a fairly poor user experience for those who have come to expect software to be intuitive. This lends to a steeper-than-average learning curve and to make matters worse since it is not very user-friendly, customizations often require the help of a developer. On top of that, it can be slow and clunky and, in terms of cost, it does not offer a free plan and its paid plans get expensive for those who want email marketing, payments and ecommerce features.</p>
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.btn-wrapper.secondary-btn-wrapper .get-estimate-cta svg path{fill:#007ac8}.page-template #featured-partners .featured-partners-card .right .btn-wrapper p.cta-subtext,.post-template #featured-partners .featured-partners-card .right .btn-wrapper p.cta-subtext,.post-template-default #featured-partners .featured-partners-card .right .btn-wrapper p.cta-subtext{font-family:Work Sans,sans-serif!important}@media (min-width:1025px){.page-template #featured-partners .featured-partners-card .right .btn-wrapper p.cta-subtext,.post-template #featured-partners .featured-partners-card .right .btn-wrapper p.cta-subtext,.post-template-default #featured-partners .featured-partners-card .right .btn-wrapper p.cta-subtext{font-family:Work Sans,sans-serif!important}}.page-template #featured-partners .work-with-us-container,.post-template #featured-partners .work-with-us-container,.post-template-default #featured-partners .work-with-us-container{background:#f3f5fb}.page-template #featured-partners .featured-partners-disclosure-text,.post-template #featured-partners .featured-partners-disclosure-text,.post-template-default #featured-partners .featured-partners-disclosure-text{font-family:Work Sans,sans-serif}</style><div id="featured-partners" class="multi-featured-products count-3 with-fp-disclosure-icon " data-ecom-container='{"componentTitle":"CRM Partners","componentType":"Featured Partners Global Widget ShortCode"}'><p class="featured-partners-heading">CRM Partners</p><div class="fp-wrapper " data-ecom-list='{"listName":"Business_\/advisor\/business\/software\/apptivo-review\/_Featured Partners Global Widgets_0","listId":"Business_\/advisor\/business\/software\/apptivo-review\/_Featured Partners Global Widgets_0","resultsCount":3,"appliedFilters":"","pageNumber":1}'><div class="featured-partner-wrapper"><div class="fp-disclosure-text">Advertisement</div><div class="fp-disclosure-icon-wrapper pointer tooltip-tippy-fp" title="We receive compensation from our partners for Featured Offer placements. This compensation impacts how and where their product or service is displayed but in no way affects our ratings, which are based on thorough research, solid methodologies and expert advice." ><svg class="inline-svg" width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M7 0C3.13438 0 0 3.13438 0 7C0 10.8656 3.13438 14 7 14C10.8656 14 14 10.8656 14 7C14 3.13438 10.8656 0 7 0ZM7 12.8125C3.79063 12.8125 1.1875 10.2094 1.1875 7C1.1875 3.79063 3.79063 1.1875 7 1.1875C10.2094 1.1875 12.8125 3.79063 12.8125 7C12.8125 10.2094 10.2094 12.8125 7 12.8125Z" fill="#999999"/><path d="M6.25 4.25C6.25 4.44891 6.32902 4.63968 6.46967 4.78033C6.61032 4.92098 6.80109 5 7 5C7.19891 5 7.38968 4.92098 7.53033 4.78033C7.67098 4.63968 7.75 4.44891 7.75 4.25C7.75 4.05109 7.67098 3.86032 7.53033 3.71967C7.38968 3.57902 7.19891 3.5 7 3.5C6.80109 3.5 6.61032 3.57902 6.46967 3.71967C6.32902 3.86032 6.25 4.05109 6.25 4.25ZM7.375 6H6.625C6.55625 6 6.5 6.05625 6.5 6.125V10.375C6.5 10.4437 6.55625 10.5 6.625 10.5H7.375C7.44375 10.5 7.5 10.4437 7.5 10.375V6.125C7.5 6.05625 7.44375 6 7.375 6Z" fill="#999999"/></svg></div></div><div class="featured-partners-container"><div class="featured-partners-card" data-ecom-container='{"componentTitle":"HubSpot","componentType":"Generic Product"}'><div class="inner-wrapper " data-ecom-product='{"itemId":"758576","itemName":"HubSpot","itemBrand":"Impact","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"Impact","coupon":"","secondaryCallout":"","initialCost":0,"subscriptionCost":0}'><div class="fp-loader"><div class="fp-loader__blocks fp-loader__header"></div><div class="fp-loader__blocks fp-loader__phone"></div><div class="fp-loader__blocks fp-loader__cta"></div><div class="fp-loader__blocks fp-loader__attr"></div></div><div class="heading-wrapper"><p class="card-number">1</p><p class="single-heading-text">HubSpot</p></div><div class="left"><div class="rating-wrapper"></div><div class="partners-stats"><div class="stats-wrapper"><div class="tooltip-wrapper label">Starting Price </div><p class="value">Free; $15 per user per month (billed annually)</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Free Trial </div><p class="value">14 days</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Pipeline Management </div><p class="value">Yes</p></div></div></div><div class="right"><div class="heading-wrapper"><div class="align-left with-best-of"><div class="heading-text"><p class="card-number">1</p><p class="card-title">HubSpot</p></div></div><div class="star-content-wrapper"><a href=https://hubspot.sjv.io/c/1955282/1792839/12893 target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://hubspot.sjv.io/c/1955282/1792839/12893" data-component-title="Featured Partner Widget" data-product-name="HubSpot" data-product-category="Featured Product (Business)" data-product-position="1" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="758576" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/hubspot.sjv.io\/c\/1955282\/1792839\/12893","partnerName":"Impact"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/12/Hubspot.png" alt="HubSpot" /></a><div class="rating-wrapper"></div></div></div><div class="logo-wrapper no-telephone-number"><a href=https://hubspot.sjv.io/c/1955282/1792839/12893 target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://hubspot.sjv.io/c/1955282/1792839/12893" data-component-title="Featured Partner Widget" data-product-name="HubSpot" data-product-category="Featured Product (Business)" data-product-position="1" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="758576" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/hubspot.sjv.io\/c\/1955282\/1792839\/12893","partnerName":"Impact"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/12/Hubspot.png" alt="HubSpot" /></a></div><div class="btn-wrapper"><a href="https://hubspot.sjv.io/c/1955282/1792839/12893" class="get-estimate-cta fp-widget-cta-event track-type" target="_blank" rel="nofollow" data-cta-text="Learn More" data-link-placement="Button Link" data-url="https://hubspot.sjv.io/c/1955282/1792839/12893" data-component-title="Featured Partner Widget" data-product-name="HubSpot" data-product-category="Featured Product (Business)" data-product-position="1" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="758576" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/hubspot.sjv.io\/c\/1955282\/1792839\/12893","partnerName":"Impact"}' ><span class="arrow-wrapper">Learn More <svg viewBox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.69287 7.92087L12.3691 7.92087L7.70041 12.4343C7.51781 12.6023 7.41446 12.8353 7.41446 13.079C7.41446 13.3226 7.51781 13.5556 7.70041 13.7237C7.87432 13.9001 8.11546 14 8.36763 14C8.61979 14 8.86094 13.9001 9.03484 13.7237L15.2292 7.73677C15.6111 7.31491 15.6111 6.68509 15.2292 6.26323L9.03335 0.276315C8.85945 0.0998659 8.6183 0 8.36614 0C8.11397 0 7.87283 0.0998659 7.69893 0.276315H7.69892C7.51632 0.444355 7.41297 0.677368 7.41297 0.921031C7.41297 1.16469 7.51632 1.39771 7.69892 1.56575L12.3691 6.07841L1.69287 6.07841C1.43556 6.06334 1.18389 6.15554 1.00161 6.33168C0.819326 6.50782 0.723899 6.751 0.7395 6.99964C0.723899 7.24828 0.819325 7.49146 1.00161 7.6676C1.18389 7.84374 1.43556 7.93594 1.69287 7.92087Z" fill="white"/></svg></span></a><p class="cta-subtext">On HubSpot's Website</p></div><div class="secondary-cta-container"></div></div></div></div><div class="featured-partners-card" data-ecom-container='{"componentTitle":"monday CRM","componentType":"Generic Product"}'><div class="inner-wrapper " data-ecom-product='{"itemId":"518486","itemName":"monday CRM","itemBrand":"Monday.com","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"Monday.com","coupon":"","secondaryCallout":"","initialCost":0,"subscriptionCost":0}'><div class="fp-loader"><div class="fp-loader__blocks fp-loader__header"></div><div class="fp-loader__blocks fp-loader__phone"></div><div class="fp-loader__blocks fp-loader__cta"></div><div class="fp-loader__blocks fp-loader__attr"></div></div><div class="heading-wrapper"><p class="card-number">2</p><p class="single-heading-text">monday CRM</p></div><div class="left"><div class="rating-wrapper"></div><div class="partners-stats"><div class="stats-wrapper"><div class="tooltip-wrapper label">Starting Price </div><p class="value">Free; $12 per user per month for basic features</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Free trial </div><p class="value">14 days</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Pipeline Management </div><p class="value">Yes</p></div></div></div><div class="right"><div class="heading-wrapper"><div class="align-left with-best-of"><div class="heading-text"><p class="card-number">2</p><p class="card-title">monday CRM</p></div></div><div class="star-content-wrapper"><a href=https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm" data-component-title="Featured Partner Widget" data-product-name="monday CRM" data-product-category="Business (Featured Partner)" data-product-position="2" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="518486" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/monday.com\/lp\/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm","partnerName":"Monday.com"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2025/11/monday-CRM-logo.png" alt="monday CRM" /></a><div class="rating-wrapper"></div></div></div><div class="logo-wrapper no-telephone-number"><a href=https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm" data-component-title="Featured Partner Widget" data-product-name="monday CRM" data-product-category="Business (Featured Partner)" data-product-position="2" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="518486" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/monday.com\/lp\/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm","partnerName":"Monday.com"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2025/11/monday-CRM-logo.png" alt="monday CRM" /></a></div><div class="btn-wrapper"><a href="https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm" class="get-estimate-cta fp-widget-cta-event track-type" target="_blank" rel="nofollow" data-cta-text="Learn More" data-link-placement="Button Link" data-url="https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm" data-component-title="Featured Partner Widget" data-product-name="monday CRM" data-product-category="Business (Featured Partner)" data-product-position="2" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="518486" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/monday.com\/lp\/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm","partnerName":"Monday.com"}' ><span class="arrow-wrapper">Learn More <svg viewBox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.69287 7.92087L12.3691 7.92087L7.70041 12.4343C7.51781 12.6023 7.41446 12.8353 7.41446 13.079C7.41446 13.3226 7.51781 13.5556 7.70041 13.7237C7.87432 13.9001 8.11546 14 8.36763 14C8.61979 14 8.86094 13.9001 9.03484 13.7237L15.2292 7.73677C15.6111 7.31491 15.6111 6.68509 15.2292 6.26323L9.03335 0.276315C8.85945 0.0998659 8.6183 0 8.36614 0C8.11397 0 7.87283 0.0998659 7.69893 0.276315H7.69892C7.51632 0.444355 7.41297 0.677368 7.41297 0.921031C7.41297 1.16469 7.51632 1.39771 7.69892 1.56575L12.3691 6.07841L1.69287 6.07841C1.43556 6.06334 1.18389 6.15554 1.00161 6.33168C0.819326 6.50782 0.723899 6.751 0.7395 6.99964C0.723899 7.24828 0.819325 7.49146 1.00161 7.6676C1.18389 7.84374 1.43556 7.93594 1.69287 7.92087Z" fill="white"/></svg></span></a><p class="cta-subtext">On monday.com's Website</p></div><div class="secondary-cta-container"></div></div></div></div><div class="featured-partners-card" data-ecom-container='{"componentTitle":"Pipedrive","componentType":"Generic Product"}'><div class="inner-wrapper " data-ecom-product='{"itemId":"756844","itemName":"Pipedrive","itemBrand":"Short.io","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"Short.io","coupon":"","secondaryCallout":"","initialCost":0,"subscriptionCost":0}'><div class="fp-loader"><div class="fp-loader__blocks fp-loader__header"></div><div class="fp-loader__blocks fp-loader__phone"></div><div class="fp-loader__blocks fp-loader__cta"></div><div class="fp-loader__blocks fp-loader__attr"></div></div><div class="heading-wrapper"><p class="card-number">3</p><p class="single-heading-text">Pipedrive</p></div><div class="left"><div class="rating-wrapper"></div><div class="partners-stats"><div class="stats-wrapper"><div class="tooltip-wrapper label">Starting Price </div><p class="value">$14 per user per month (billed annually)</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Free Trial </div><p class="value">14 days</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Pipeline Management </div><p class="value">Yes</p></div></div></div><div class="right"><div class="heading-wrapper"><div class="align-left with-best-of"><div class="heading-text"><p class="card-number">3</p><p class="card-title">Pipedrive</p></div></div><div class="star-content-wrapper"><a href=https://mktp.us/Pipedrive target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://mktp.us/Pipedrive" data-component-title="Featured Partner Widget" data-product-name="Pipedrive" data-product-category="NA" data-product-position="3" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="756844" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/mktp.us\/Pipedrive","partnerName":"Short.io"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/04/Pipedrive_Logo_Green__2_-removebg-preview.png" alt="Pipedrive" /></a><div class="rating-wrapper"></div></div></div><div class="logo-wrapper no-telephone-number"><a href=https://mktp.us/Pipedrive target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://mktp.us/Pipedrive" data-component-title="Featured Partner Widget" data-product-name="Pipedrive" data-product-category="NA" data-product-position="3" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="756844" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/mktp.us\/Pipedrive","partnerName":"Short.io"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/04/Pipedrive_Logo_Green__2_-removebg-preview.png" alt="Pipedrive" /></a></div><div class="btn-wrapper"><a href="https://mktp.us/Pipedrive" class="get-estimate-cta fp-widget-cta-event track-type" target="_blank" rel="nofollow" data-cta-text="Learn More" data-link-placement="Button Link" data-url="https://mktp.us/Pipedrive" data-component-title="Featured Partner Widget" data-product-name="Pipedrive" data-product-category="NA" data-product-position="3" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="756844" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/mktp.us\/Pipedrive","partnerName":"Short.io"}' ><span class="arrow-wrapper">Learn More <svg viewBox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.69287 7.92087L12.3691 7.92087L7.70041 12.4343C7.51781 12.6023 7.41446 12.8353 7.41446 13.079C7.41446 13.3226 7.51781 13.5556 7.70041 13.7237C7.87432 13.9001 8.11546 14 8.36763 14C8.61979 14 8.86094 13.9001 9.03484 13.7237L15.2292 7.73677C15.6111 7.31491 15.6111 6.68509 15.2292 6.26323L9.03335 0.276315C8.85945 0.0998659 8.6183 0 8.36614 0C8.11397 0 7.87283 0.0998659 7.69893 0.276315H7.69892C7.51632 0.444355 7.41297 0.677368 7.41297 0.921031C7.41297 1.16469 7.51632 1.39771 7.69892 1.56575L12.3691 6.07841L1.69287 6.07841C1.43556 6.06334 1.18389 6.15554 1.00161 6.33168C0.819326 6.50782 0.723899 6.751 0.7395 6.99964C0.723899 7.24828 0.819325 7.49146 1.00161 7.6676C1.18389 7.84374 1.43556 7.93594 1.69287 7.92087Z" fill="white"/></svg></span></a><p class="cta-subtext">On Pipedrive's Website</p></div><div class="secondary-cta-container"></div></div></div></div></div></div></div><!-- /fadv:ignore-wpautop --> </div>
</div>
<hr/> <div id="how_apptivo_crm_works_section"
class="article-section " data-ecom-container='{"componentTitle":"How Apptivo CRM Works","componentType":"Generic"}'>
<h2>How Apptivo CRM Works</h2> <div class="section-content asd" >
<p>Apptivo is a highly flexible platform that can be used out of the box as a simple yet comprehensive CRM or customized to suit nearly any need. It gives users a unified dashboard for keeping track of contacts, including incoming leads, assign leads to your sales team automatically, stay on top of upcoming tasks and events, such as managing appointments and meetings, and automate workflows, such as send a follow-up email after a specified number of days. With that, teams can operate more smoothly and efficiently, giving teams more time to focus on building relationships and driving more sales.</p>
<p><img decoding="async" class="alignnone size-full wp-image-1149079" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/05/how-apptivo-crm-works.png" alt="Apptivo CRM User Dashboard" width="1000" height="494" /></p>
</div>
</div>
<hr/> <div id="apptivo_core_features_section"
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<h2>Apptivo Core Features</h2> <div class="section-content asd" >
<p>Apptivo comes with a wide range of features. For example, it has contact and lead management to help users more efficiently organize, manage and foster relationships, task management to stay on top of all upcoming to-do list items and events, email and SMS marketing, estimates and invoicing and more. While many of the leading CRMs also offer these features, it’s the number of subfeatures within each of these features that help Apptivo stand out from the competition.</p>
<h3>Contact Management</h3>
<p>Apptivo’s contact management is robust with a large number of features, such as round-robin lead assignment, task management―including follow-up management―email and SMS automation, IMAP integration for email syncing, Google map integration as well as Google and Microsoft email integrations. While its contact management dashboard feels dated compared to many of the leading CRMs, it does offer a large number of unique fields, such as social information where users can input links to a contact’s social media profiles, hobbies, food, territory and more. Granted, it’s usability will likely feel lackluster for those who have experience using other, more modern CRM dashboards.</p>
<p><img decoding="async" class="alignnone size-full wp-image-1149090" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/05/apptivo-core-features-contact-canagement.png" alt="Apptivo Contact Management" width="1000" height="494" /></p>
<h3>Financials</h3>
<p>A unique feature of Apptivo is that it has built-in financial management tools for estimates and invoicing. And while it is not the only CRM that offers these, it is far more sophisticated than many top alternatives. For example, when creating a new estimate, users have the option to create a new estimate, create a fixed estimate or create an estimate from another estimate. When opting for the new estimate option, users can choose what to include in the estimate such as services for hourly tasks, items for products for sale or both.</p>
<p>When it comes to invoicing, there are even more options. When creating a new invoice, users have the option to create an entirely new estimate or create one from another invoice, from projects, from timesheets, from a work order, from an on order, from a workbench request, from a property rental or from a property sale invoice. Each invoice type has a custom set of fields to suit its particular use case, which can help reduce the amount of customizations needed.</p>
<p><img decoding="async" class="alignnone size-full wp-image-1149115" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/05/financials.png" alt="Apptivo Invoicing" width="1000" height="494" /></p>
<h3>Marketing</h3>
<p>While Apptivo offers built-in email and SMS marketing, its features vary by plan. For example, all plans include the ability to sync your email via an IMAP integration, email tracking for both opens and link clicks, referral tracking and email templates. Its midtier plan includes the ability to create email campaigns and marketing automations and its top-tier plan adds the ability to send automated drip campaigns (sometimes known as email sequencing).</p>
<p>However, no matter which plan you choose, its email marketing interface is dated and clunky. If you have used any of the <span data-ecom-container='{"componentTitle":"top email marketing software solutions","componentType":"Incontent Link"}' ><a href="https://www.forbes.com/advisor/business/software/best-email-marketing-software/"data-ecom-link='{"clickText":"top email marketing software solutions","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-email-marketing-software\/","clickType":"internal"}'>top email marketing software solutions</a></span>, such as Mailchimp, Zoho Campaigns or Drip, you will likely find Apptivo’s software to be lackluster.</p>
<p><img decoding="async" class="alignnone size-full wp-image-1149129" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/05/Marketing.png" alt="Apptivo Email Campaign Builder" width="1000" height="494" /></p>
<h3>Project Management</h3>
<p>Like many top CRMs, Apptivo has a project management tool to help sales teams stay on top of projects. Similar to the rest of Apptivo, its interface is dated. However, it is robust with a large number of relevant project management fields out of the box. For example, its standard fields include the project status, priority level, the project manager, the customer or client, currency, billing method and project base fee. Of course, if these fields do not suffice, users can create custom fields to suit their unique needs.</p>
<p><img decoding="async" class="alignnone size-full wp-image-1149133" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/05/Project-Management.png" alt="Apptivo Project Management" width="1000" height="494" /></p>
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<hr/> <div id="what_sets_apptivo_apart_section"
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<h2>What Sets Apptivo Apart</h2> <div class="section-content asd" >
<p>While Apptivo won’t win any awards for user experience or ease of use, it does stand out for its vast customization capabilities and its comprehensive, built-in invoicing tools. While the majority of CRMs boast flexibility with customizations, Apptivo is one of the most customizable solutions in the market―granted, doing so will generally require the assistance of a developer so the process will not likely be without cost or a period of time.</p>
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<hr/> <div id="apptivo_pricing_section"
class="article-section " data-ecom-container='{"componentTitle":"Apptivo Pricing","componentType":"Generic"}'>
<h2>Apptivo Pricing</h2> <div class="section-content asd" >
<!-- fadv:ignore-wpautop --><div class="mkpl-shortcode-instance default variation-1 advisor" data-custom-value="mkpl-tables-" data-variation="variation-1" data-ecom-container='{"componentTitle":"","componentType":"Simple Table"}'> <div id="mkpl-table-container" class="open"> <div id="mkpl-table-main-container"> <div id="mkpl-table-scroll" class="table-container " > <table id="mkpl-market-table" data-mc="0" data-tcc="4" class="mkpl-simple_tables table style-1" data-initial-visible-rows="10" data-expand_table = "1" style="text-align: left"> <tr class="thead" style="background-color: #4657A1 !important"> <th style="text-align: left" class="primary-font"> </th> <th style="text-align: left" class="primary-font"> Lite </th> <th style="text-align: left" class="primary-font"> Premium </th> <th style="text-align: left" class="primary-font"> Ultimate </th> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Pricing
(Billed Annually)</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">$15 per month</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">$25 per month</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">$40 per month</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Pricing
(Billed Monthly)</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">$20 per month</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">$30 per month</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">$50 per month</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Workflow Limit</div> </td> <td class=" number" > 25 </td> <td class=" number" > 75 </td> <td class=" number" > 150 </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Custom Fields Limit</div> </td> <td class=" number" > 100 </td> <td class=" number" > 250 </td> <td class=" number" > 350 </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Custom Dashboard Limit</div> </td> <td class=" number" > 8 </td> <td class=" number" > 25 </td> <td class=" number" > 50 </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">App Limit</div> </td> <td class=" number" > 18 </td> <td class=" number" > 46 </td> <td class=" number" > 57 </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">File Storage</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">1 GB per user</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">3 GB per user</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">10 GB per user</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Contact Management</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Project Management</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Workflow Automations</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">IMAP Integration</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Email and SMS Marketing</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Quotes and Invoices</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Marketing Automations</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Send Bulk Emails</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">1,000 emails per user, per month</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">3,000 emails per user, per month </div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Ecommerce Tools</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Payment Integrations, Such as PayPal & Stripe </div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">SMS Marketing</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Land Page Builder</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> </tr> <tr style="background-color: #f8f8f8"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">24/7 Support</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> </table> <div> <button type="button" id="left-arrow" data-ecom-misc-click='{"clickText":"Left","clickType":"Button","referenceText":""}'> <img decoding="async" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADJSURBVHgBXZCxDcIwEEXvLrbTMgIjeAQXQB0aUiBENgAmIBswQkJJg6iQaGAF2CBskBY5wbEjWXLiwjr73f//dAijo5JiEse01Zrd2BhwgS8DIDnXcgBFjAUASltWkeY5eTBPSwcSW9ZMM3W/rr+9crY6HxEgcwCBeuD+yQFCyPsH/pePy+bj3YiCzLaNTDgDumuRlidb7o2BmpCUV2M4EAJmrqFtmHzaXAxtfAOAqRrNVRgJ+mcOFryt4dQuIR8o/ZaEoB1rWNkBtuxEvL1bUnQAAAAASUVORK5CYII=" alt="Left Arrow" /> </button> <button type="button" id="right-arrow" data-ecom-misc-click='{"clickText":"Right","clickType":"Button","referenceText":""}'> <img decoding="async" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADQSURBVHgBdVC5DcJAENw53pAS6AA6wAlPCAGCDLsSoAJEBXwJEDk0JrA7wCW4BMeH5GXP2MggscHenEYzNzew5rt2PVULrdNt6DoJlUY1GEsCrWp1BNZ41/oiAV7LGQPo1hrYlEmYNRLrlNVDYIuJ9/eL7WRKs7yzE4OUJTABwR7M9puPspj+9NiD4tDglGml6M8YolJchrNTh8CewCaJyr8u1plt9tc8ECTQLQ+EN4FAYJuIXf9iTwq3qimBhWDm6KnZKb9bzUpgRFrz4be+FwjJTXtIGD7JAAAAAElFTkSuQmCC" alt="Right Arrow"/> </button> </div> </div> <button id="seeMoreBtn" type="button" class="primary-font" style="display: none;" data-ecom-misc-click='{"clickText":"See More","clickType":"Button","referenceText":""}' >See More</button> <button id="seeLessBtn" type="button" class="primary-font" style="display: none;" data-ecom-misc-click='{"clickText":"See Less","clickType":"Button","referenceText":""}' >See Less</button> </div> </div></div><!-- /fadv:ignore-wpautop --><h3>Lite Plan</h3>
<p>Apptivo’s entry-level Lite plan starts at $15 per user, per month, when billed annually or $20 per user, per month, without a contract. It includes access to the core features of the platform, such as contact management, project management and up to 25 automated workflows, which are based on the number of triggers you set up. It also has a limit of 100 custom fields, giving users a fair amount of customization flexibility and 1 GB of storage. However, it does not include email marketing campaigns, SMS marketing or the ability to integrate with payment gateways and it lacks ecommerce tools.</p>
<h3>Premium Plan</h3>
<p>The midtier Premium plan costs $25 per user, per month, with an annual subscription or $30 per user, per month, with a month-to-month plan. It includes everything from the entry-level Lite plan with the addition of marketing automations, the ability to send up to 1,000 bulk emails per month, ecommerce tools and payment integrations. It also increases the workflow limit from 25 to 75, the custom field limit from 100 to 250 and it has three times the file storage limit of 3 GB. Due to its inclusion of marketing tools and payment gateways, it is suitable for those who are looking to automate marketing communications and service providers looking to accept payments via their CRM.</p>
<h3>Ultimate Plan</h3>
<p>Apptivo’s top-tier Ultimate plan jumps in price to $40 per user, per month, with annual billing or $50 per user, per month, with a monthly subscription, making it an expensive choice for businesses with large sales teams. It comes packed with features, including everything from the midtier plan such as contact management, project management, product management (or Inventory management), estimates and invoicing, marketing automations with up to 3,000 bulk email sends per month and ecommerce tools―plus SMS marketing. Additionally, its workflow limit increases to 150, its custom field limit to 350 and its file storage to 10 GB.</p>
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<hr/> <div id="apptivo_setup_section"
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<h2>Apptivo Setup</h2> <div class="section-content asd" >
<p>If you are planning to use Apptivo out of the box, it is straightforward to set up. To get started, register for a free 30-day trial (no credit card required). Upon doing so, you will be required to confirm your email address before accessing your new account dashboard. Once you have access to your dashboard, Apptivo provides new users with a walkthrough guide on how to navigate the dashboard.</p>
<p>Meanwhile, it does not walk users through how to use its various features. So, while it’s a good step in understanding how to find various features, it is not particularly helpful in showing new users how to use it. It’s also worth noting that numerous users report that the initial setup process is arduous for those who are looking for a highly customized solution as it requires a degree of technical expertise, such as development experience, to handle the customizations.</p>
<p><img decoding="async" class="alignnone size-full wp-image-1149211" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/05/Apptivo-Setup.png" alt="Apptivo New User Dashboard" width="1000" height="494" /></p>
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<h2>Ease of Use</h2> <div class="section-content asd" >
<p>In short, Apptivo is not the most user-friendly―never mind beginner-friendly CRM in the market. With its dated interface and comprehensive feature set, it is not particularly intuitive. In my experience, it feels clunky and many features take time to learn how to access and use them, lending to a longer-than-average learning curve. Using it out of the box is not overly difficult or more time-consuming than many of its more intuitive counterparts. However, those looking to build out a highly custom solution will find that doing so requires a degree of technical expertise or the assistance of a developer.</p>
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<hr/> <div id="security_section"
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<h2>Security</h2> <div class="section-content asd" >
<p>Apptivo comes with built-in security measures so that users can feel assured that their data is secure. Additionally, it offers many user-controlled security features which vary by plan. For example, while all plans include the ability to enable two-factor authentication (2FA), set collaboration security settings, set user roles and permissions as well as field access, its top-tier Ultimate plan comes with territory management and data set access, which sets limits on which data set different user groups have access to.</p>
<p><img decoding="async" class="alignnone size-full wp-image-1149217" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/x/https://www.forbes.com/advisor/wp-content/uploads/2024/05/Security.png" alt="Apptivo Collaboration Security Settings" width="1000" height="494" /></p>
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<h2>Customer Service and Support</h2> <div class="section-content asd" >
<p>Apptivo stands out when it comes to customer support, which is available 24 hours a day, seven days a week via phone, email and chat. Support quality is one of the things users rave about when it comes to Apptivo, noting that support is very helpful and effective at remedying issues users have. However, this is tempered with the fact that users also find that it can take a while to get a hold of someone in support, so while it’s helpful it’s not always the fastest. Granted, in my experience, support answered my call quickly, so experiences do vary.</p>
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<hr/> <div id="apptivo_alternatives_and_how_they_compare_section"
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<h2>Apptivo Alternatives and How They Compare</h2> <div class="section-content asd" >
<!-- fadv:ignore-wpautop --><div class="mkpl-shortcode-instance default variation-1 advisor" data-custom-value="mkpl-tables-" data-variation="variation-1" data-ecom-container='{"componentTitle":"","componentType":"Simple Table"}'> <div id="mkpl-table-container" class="open"> <div id="mkpl-table-main-container"> <div id="mkpl-table-scroll" class="table-container " > <table id="mkpl-market-table" data-mc="0" data-tcc="5" class="mkpl-simple_tables table style-1" data-initial-visible-rows="10" data-expand_table = "1" style="text-align: left"> <tr class="thead" style="background-color: #003186 !important"> <th style="text-align: left" class="primary-font"> </th> <th style="text-align: left" class="primary-font"> Apptivo </th> <th style="text-align: left" class="primary-font"> Zoho CRM </th> <th style="text-align: left" class="primary-font"> Nimble </th> <th style="text-align: left" class="primary-font"> HubSpot </th> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Starting Price
(Billed Annually)</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">$15 per user, per month</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Free; $14 per month, per user (billed annually)</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">$24.90 per seat, per month (billed annually)</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">$15 per seat, per month (billed annually)</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Free Trial</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">30 days</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">15 days</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">14 days</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">14 days</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Contact Management</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Task Management</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes, via Zoho Projects</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Sales Pipelines</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Workflow Automations</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Email Marketing</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes, via Zoho Campaigns</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Inventory Management</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes, with certain plans</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Lead Generation Tools</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes, web forms</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Built-in Invoicing</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">No</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Reporting</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Yes</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Customer Support</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">24/7 via phone, email and chat</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Phone, email and help center</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Email</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Phone, live chat, email and help center</div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Learn More</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">-</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><span style="color: #0000ff;"><div class="inline" data-ecom-product='{"itemId":"On Zoho CRM's Website","itemName":"On Zoho CRM's Website","itemBrand":"","itemCategory":"Business","itemCategory2":"non-pcs","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"","coupon":"","secondaryCallout":"","initialCost":0,"subscriptionCost":0}' ><a style="color: #0000ff;" href="https://mktp.us/ZohoCRM" target="_blank" rel="nofollow noopener"data-ecom-conversion='{"clickText":"On Zoho CRM's Website","clickUrl":"https:\/\/mktp.us\/ZohoCRM","partnerName":"Short.io"}'>On Zoho CRM's Website</a></div></span></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">-</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><span style="color: #0000ff;"><div class="inline" data-ecom-product='{"itemId":"On HubSpot's Website","itemName":"On HubSpot's Website","itemBrand":"","itemCategory":"Business","itemCategory2":"non-pcs","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"","coupon":"","secondaryCallout":"","initialCost":0,"subscriptionCost":0}' ><a style="color: #0000ff;" href="https://hubspot.sjv.io/c/1955282/1792839/12893" target="_blank" rel="nofollow noopener"data-ecom-conversion='{"clickText":"On HubSpot's Website","clickUrl":"https:\/\/hubspot.sjv.io\/c\/1955282\/1792839\/12893","partnerName":"Impact"}'>On HubSpot's Website</a></div></span></div> </td> </tr> <tr style="background-color: #F3F5FB"> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">Read Reviews</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font">-</div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><span style="color: #0000ff;"><div class="inline" data-ecom-product='{"itemId":"Read Zoho CRM review","itemName":"Read Zoho CRM review","itemBrand":"","itemCategory":"Business","itemCategory2":"non-pcs","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"","coupon":"","secondaryCallout":"","initialCost":0,"subscriptionCost":0}' ><a style="color: #0000ff;" href="https://www.forbes.com/advisor/business/software/zoho-crm-review/"data-ecom-link='{"clickText":"Read Zoho CRM review","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/zoho-crm-review\/","clickType":"internal"}'>Read Zoho CRM review</a></div></span></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><span style="color: #0000ff;"><div class="inline" data-ecom-product='{"itemId":"Read Nimble review","itemName":"Read Nimble review","itemBrand":"","itemCategory":"Business","itemCategory2":"non-pcs","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"","coupon":"","secondaryCallout":"","initialCost":0,"subscriptionCost":0}' ><a style="color: #0000ff;" href="https://www.forbes.com/advisor/business/software/nimble-crm-review/"data-ecom-link='{"clickText":"Read Nimble review","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/nimble-crm-review\/","clickType":"internal"}'>Read Nimble review</a></div></span></div> </td> <td class=" wysiwyg-editor" > <div class="cell-content primary-font"><span style="color: #0000ff;"><div class="inline" data-ecom-product='{"itemId":"Read HubSpot review ","itemName":"Read HubSpot review ","itemBrand":"","itemCategory":"Business","itemCategory2":"non-pcs","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"","coupon":"","secondaryCallout":"","initialCost":0,"subscriptionCost":0}' ><a style="color: #0000ff;" href="https://www.forbes.com/advisor/business/software/hubspot-crm-review/"data-ecom-link='{"clickText":"Read HubSpot review","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/hubspot-crm-review\/","clickType":"internal"}'>Read HubSpot review </a></div></span></div> </td> </tr> </table> <div> <button type="button" id="left-arrow" data-ecom-misc-click='{"clickText":"Left","clickType":"Button","referenceText":""}'> <img decoding="async" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADJSURBVHgBXZCxDcIwEEXvLrbTMgIjeAQXQB0aUiBENgAmIBswQkJJg6iQaGAF2CBskBY5wbEjWXLiwjr73f//dAijo5JiEse01Zrd2BhwgS8DIDnXcgBFjAUASltWkeY5eTBPSwcSW9ZMM3W/rr+9crY6HxEgcwCBeuD+yQFCyPsH/pePy+bj3YiCzLaNTDgDumuRlidb7o2BmpCUV2M4EAJmrqFtmHzaXAxtfAOAqRrNVRgJ+mcOFryt4dQuIR8o/ZaEoB1rWNkBtuxEvL1bUnQAAAAASUVORK5CYII=" alt="Left Arrow" /> </button> <button type="button" id="right-arrow" data-ecom-misc-click='{"clickText":"Right","clickType":"Button","referenceText":""}'> <img decoding="async" src="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAcAAAAMCAYAAACulacQAAAACXBIWXMAAAsTAAALEwEAmpwYAAAAAXNSR0IArs4c6QAAAARnQU1BAACxjwv8YQUAAADQSURBVHgBdVC5DcJAENw53pAS6AA6wAlPCAGCDLsSoAJEBXwJEDk0JrA7wCW4BMeH5GXP2MggscHenEYzNzew5rt2PVULrdNt6DoJlUY1GEsCrWp1BNZ41/oiAV7LGQPo1hrYlEmYNRLrlNVDYIuJ9/eL7WRKs7yzE4OUJTABwR7M9puPspj+9NiD4tDglGml6M8YolJchrNTh8CewCaJyr8u1plt9tc8ECTQLQ+EN4FAYJuIXf9iTwq3qimBhWDm6KnZKb9bzUpgRFrz4be+FwjJTXtIGD7JAAAAAElFTkSuQmCC" alt="Right Arrow"/> </button> </div> </div> <button id="seeMoreBtn" type="button" class="primary-font" style="display: none;" data-ecom-misc-click='{"clickText":"See More","clickType":"Button","referenceText":""}' >See More</button> <button id="seeLessBtn" type="button" class="primary-font" style="display: none;" data-ecom-misc-click='{"clickText":"See Less","clickType":"Button","referenceText":""}' >See Less</button> </div> </div></div><!-- /fadv:ignore-wpautop --><h3>Apptivo vs. Zoho CRM</h3>
<p>When comparing Apptivo to Zoho CRM, the two comprehensive CRMs are very different. While Zoho CRM is very user-friendly with an intuitive and modern interface that lends itself to a very minimal learning curve, Apptivo has a dated interface that could be more user-friendly. However, Apptivo is far more comprehensive―especially for service providers with unique CRM needs, such as estimates and invoicing, product management and more. In short, Apptivo is the better solution for large service providers that find standard CRM offerings to be too limiting. Meanwhile, Zoho CRM is the better solution for businesses large and small with standard CRM needs.</p>
<h3>Apptivo vs. Nimble</h3>
<p>In comparison to Nimble, Apptivo is the more customizable solution that is aligned better with meeting the needs of large service-based businesses. Meanwhile, Nimble is more user-friendly and offers more lead generation tools, making it a better choice for those who are looking to use a CRM to help grow their contact lists. In terms of pricing, Nimble’s starting price is more expensive than Apptivo at $24.90 per user, per month (billed annually)―compared to Apptivo at $15 per user, per month, with annual billing.</p>
<h3>Apptivo vs. HubSpot</h3>
<p>HubSpot and Apptivo are two of the most comprehensive and versatile CRMs in the market, boasting vast customization capabilities and long lists of features and tools. Where the two differ is that HubSpot is well-designed and despite being very powerful, it is easier to use than Apptivo and offers a lot more by way of marketing solutions. Meanwhile, Apptivo offers a lot more by way of unique features geared toward the service industry, such as robust invoicing and more customization opportunities for those that have unique CRMs needs.</p>
</div>
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<hr/> <div id="who_is_apptivo_best_for_section"
class="article-section " data-ecom-container='{"componentTitle":"Who is Apptivo Best For?","componentType":"Generic"}'>
<h2>Who is Apptivo Best For?</h2> <div class="section-content asd" >
<p>Apptivo is best for service-based businesses that have found that the average CRM does not come with the features necessary to manage contacts and leads effectively. This is because it comes out of the box with several sophisticated service-related features and tools and also because it is highly customizable with the use of application programming interfaces (APIs) and integrations.</p>
<!-- fadv:ignore-wpautop --><div id="featured-partners" class="multi-featured-products count-3 with-fp-disclosure-icon " data-ecom-container='{"componentTitle":"CRM Partners","componentType":"Featured Partners Global Widget ShortCode"}'><p class="featured-partners-heading">CRM Partners</p><div class="fp-wrapper " data-ecom-list='{"listName":"Business_\/advisor\/business\/software\/apptivo-review\/_Featured Partners Global Widgets_0","listId":"Business_\/advisor\/business\/software\/apptivo-review\/_Featured Partners Global Widgets_0","resultsCount":3,"appliedFilters":"","pageNumber":1}'><div class="featured-partner-wrapper"><div class="fp-disclosure-text">Advertisement</div><div class="fp-disclosure-icon-wrapper pointer tooltip-tippy-fp" title="We receive compensation from our partners for Featured Offer placements. This compensation impacts how and where their product or service is displayed but in no way affects our ratings, which are based on thorough research, solid methodologies and expert advice." ><svg class="inline-svg" width="14" height="14" viewBox="0 0 14 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M7 0C3.13438 0 0 3.13438 0 7C0 10.8656 3.13438 14 7 14C10.8656 14 14 10.8656 14 7C14 3.13438 10.8656 0 7 0ZM7 12.8125C3.79063 12.8125 1.1875 10.2094 1.1875 7C1.1875 3.79063 3.79063 1.1875 7 1.1875C10.2094 1.1875 12.8125 3.79063 12.8125 7C12.8125 10.2094 10.2094 12.8125 7 12.8125Z" fill="#999999"/><path d="M6.25 4.25C6.25 4.44891 6.32902 4.63968 6.46967 4.78033C6.61032 4.92098 6.80109 5 7 5C7.19891 5 7.38968 4.92098 7.53033 4.78033C7.67098 4.63968 7.75 4.44891 7.75 4.25C7.75 4.05109 7.67098 3.86032 7.53033 3.71967C7.38968 3.57902 7.19891 3.5 7 3.5C6.80109 3.5 6.61032 3.57902 6.46967 3.71967C6.32902 3.86032 6.25 4.05109 6.25 4.25ZM7.375 6H6.625C6.55625 6 6.5 6.05625 6.5 6.125V10.375C6.5 10.4437 6.55625 10.5 6.625 10.5H7.375C7.44375 10.5 7.5 10.4437 7.5 10.375V6.125C7.5 6.05625 7.44375 6 7.375 6Z" fill="#999999"/></svg></div></div><div class="featured-partners-container"><div class="featured-partners-card" data-ecom-container='{"componentTitle":"HubSpot","componentType":"Generic Product"}'><div class="inner-wrapper " data-ecom-product='{"itemId":"758576","itemName":"HubSpot","itemBrand":"Impact","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"Impact","coupon":"","secondaryCallout":"","initialCost":0,"subscriptionCost":0}'><div class="fp-loader"><div class="fp-loader__blocks fp-loader__header"></div><div class="fp-loader__blocks fp-loader__phone"></div><div class="fp-loader__blocks fp-loader__cta"></div><div class="fp-loader__blocks fp-loader__attr"></div></div><div class="heading-wrapper"><p class="card-number">1</p><p class="single-heading-text">HubSpot</p></div><div class="left"><div class="rating-wrapper"></div><div class="partners-stats"><div class="stats-wrapper"><div class="tooltip-wrapper label">Starting Price </div><p class="value">Free; $15 per user per month (billed annually)</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Free Trial </div><p class="value">14 days</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Pipeline Management </div><p class="value">Yes</p></div></div></div><div class="right"><div class="heading-wrapper"><div class="align-left with-best-of"><div class="heading-text"><p class="card-number">1</p><p class="card-title">HubSpot</p></div></div><div class="star-content-wrapper"><a href=https://hubspot.sjv.io/c/1955282/1792839/12893 target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://hubspot.sjv.io/c/1955282/1792839/12893" data-component-title="Featured Partner Widget" 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0.444355 7.41297 0.677368 7.41297 0.921031C7.41297 1.16469 7.51632 1.39771 7.69892 1.56575L12.3691 6.07841L1.69287 6.07841C1.43556 6.06334 1.18389 6.15554 1.00161 6.33168C0.819326 6.50782 0.723899 6.751 0.7395 6.99964C0.723899 7.24828 0.819325 7.49146 1.00161 7.6676C1.18389 7.84374 1.43556 7.93594 1.69287 7.92087Z" fill="white"/></svg></span></a><p class="cta-subtext">On HubSpot's Website</p></div><div class="secondary-cta-container"></div></div></div></div><div class="featured-partners-card" data-ecom-container='{"componentTitle":"monday CRM","componentType":"Generic Product"}'><div class="inner-wrapper " data-ecom-product='{"itemId":"518486","itemName":"monday CRM","itemBrand":"Monday.com","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"Monday.com","coupon":"","secondaryCallout":"","initialCost":0,"subscriptionCost":0}'><div class="fp-loader"><div class="fp-loader__blocks fp-loader__header"></div><div class="fp-loader__blocks fp-loader__phone"></div><div class="fp-loader__blocks fp-loader__cta"></div><div class="fp-loader__blocks fp-loader__attr"></div></div><div class="heading-wrapper"><p class="card-number">2</p><p class="single-heading-text">monday CRM</p></div><div class="left"><div class="rating-wrapper"></div><div class="partners-stats"><div class="stats-wrapper"><div class="tooltip-wrapper label">Starting Price </div><p class="value">Free; $12 per user per month for basic features</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Free trial </div><p class="value">14 days</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Pipeline Management </div><p class="value">Yes</p></div></div></div><div class="right"><div class="heading-wrapper"><div class="align-left with-best-of"><div class="heading-text"><p class="card-number">2</p><p class="card-title">monday CRM</p></div></div><div class="star-content-wrapper"><a href=https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm" data-component-title="Featured Partner Widget" data-product-name="monday CRM" data-product-category="Business (Featured Partner)" data-product-position="2" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="518486" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/monday.com\/lp\/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm","partnerName":"Monday.com"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2025/11/monday-CRM-logo.png" alt="monday CRM" /></a><div class="rating-wrapper"></div></div></div><div class="logo-wrapper no-telephone-number"><a href=https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm" data-component-title="Featured Partner Widget" data-product-name="monday CRM" data-product-category="Business (Featured Partner)" data-product-position="2" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="518486" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/monday.com\/lp\/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm","partnerName":"Monday.com"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2025/11/monday-CRM-logo.png" alt="monday CRM" /></a></div><div class="btn-wrapper"><a href="https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm" class="get-estimate-cta fp-widget-cta-event track-type" target="_blank" rel="nofollow" data-cta-text="Learn More" data-link-placement="Button Link" data-url="https://monday.com/lp/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm" data-component-title="Featured Partner Widget" data-product-name="monday CRM" data-product-category="Business (Featured Partner)" data-product-position="2" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="518486" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/monday.com\/lp\/crm?utm_medium=affiliates&utm_source=USbrands&utm_adgroup=forbes_crm-organic&utm_campaign=multi-multi-prm-crm","partnerName":"Monday.com"}' ><span class="arrow-wrapper">Learn More <svg viewBox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.69287 7.92087L12.3691 7.92087L7.70041 12.4343C7.51781 12.6023 7.41446 12.8353 7.41446 13.079C7.41446 13.3226 7.51781 13.5556 7.70041 13.7237C7.87432 13.9001 8.11546 14 8.36763 14C8.61979 14 8.86094 13.9001 9.03484 13.7237L15.2292 7.73677C15.6111 7.31491 15.6111 6.68509 15.2292 6.26323L9.03335 0.276315C8.85945 0.0998659 8.6183 0 8.36614 0C8.11397 0 7.87283 0.0998659 7.69893 0.276315H7.69892C7.51632 0.444355 7.41297 0.677368 7.41297 0.921031C7.41297 1.16469 7.51632 1.39771 7.69892 1.56575L12.3691 6.07841L1.69287 6.07841C1.43556 6.06334 1.18389 6.15554 1.00161 6.33168C0.819326 6.50782 0.723899 6.751 0.7395 6.99964C0.723899 7.24828 0.819325 7.49146 1.00161 7.6676C1.18389 7.84374 1.43556 7.93594 1.69287 7.92087Z" fill="white"/></svg></span></a><p class="cta-subtext">On monday.com's Website</p></div><div class="secondary-cta-container"></div></div></div></div><div class="featured-partners-card" data-ecom-container='{"componentTitle":"Pipedrive","componentType":"Generic Product"}'><div class="inner-wrapper " data-ecom-product='{"itemId":"756844","itemName":"Pipedrive","itemBrand":"Short.io","itemCategory":"Business","itemCategory2":"","itemCategory3":"","itemCategory4":"","price":0,"quantity":1,"affiliation":"Short.io","coupon":"","secondaryCallout":"","initialCost":0,"subscriptionCost":0}'><div class="fp-loader"><div class="fp-loader__blocks fp-loader__header"></div><div class="fp-loader__blocks fp-loader__phone"></div><div class="fp-loader__blocks fp-loader__cta"></div><div class="fp-loader__blocks fp-loader__attr"></div></div><div class="heading-wrapper"><p class="card-number">3</p><p class="single-heading-text">Pipedrive</p></div><div class="left"><div class="rating-wrapper"></div><div class="partners-stats"><div class="stats-wrapper"><div class="tooltip-wrapper label">Starting Price </div><p class="value">$14 per user per month (billed annually)</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Free Trial </div><p class="value">14 days</p></div><div class="stats-wrapper"><div class="tooltip-wrapper label">Pipeline Management </div><p class="value">Yes</p></div></div></div><div class="right"><div class="heading-wrapper"><div class="align-left with-best-of"><div class="heading-text"><p class="card-number">3</p><p class="card-title">Pipedrive</p></div></div><div class="star-content-wrapper"><a href=https://mktp.us/Pipedrive target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://mktp.us/Pipedrive" data-component-title="Featured Partner Widget" data-product-name="Pipedrive" data-product-category="NA" data-product-position="3" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="756844" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/mktp.us\/Pipedrive","partnerName":"Short.io"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/04/Pipedrive_Logo_Green__2_-removebg-preview.png" alt="Pipedrive" /></a><div class="rating-wrapper"></div></div></div><div class="logo-wrapper no-telephone-number"><a href=https://mktp.us/Pipedrive target="_blank" rel="nofollow" class="fp-widget-cta-event track-type" data-cta-text="NA" data-link-placement="Image Link" data-url="https://mktp.us/Pipedrive" data-component-title="Featured Partner Widget" data-product-name="Pipedrive" data-product-category="NA" data-product-position="3" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="756844" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Image Link","clickUrl":"https:\/\/mktp.us\/Pipedrive","partnerName":"Short.io"}' ><img decoding="async" class="logo" width="140" height="50" loading="lazy" src="https://thumbor.forbes.com/thumbor/fit-in/200x/https://thumbor.forbes.com/thumbor/fit-in/150x/https://www.forbes.com/advisor/wp-content/uploads/2023/04/Pipedrive_Logo_Green__2_-removebg-preview.png" alt="Pipedrive" /></a></div><div class="btn-wrapper"><a href="https://mktp.us/Pipedrive" class="get-estimate-cta fp-widget-cta-event track-type" target="_blank" rel="nofollow" data-cta-text="Learn More" data-link-placement="Button Link" data-url="https://mktp.us/Pipedrive" data-component-title="Featured Partner Widget" data-product-name="Pipedrive" data-product-category="NA" data-product-position="3" data-product-badge="NA" data-product-rating="NA" data-product-offer="NA" data-wp-postid="756844" data-product-id="NA" data-product-segment="NA" data-ecom-conversion='{"clickText":"Learn More","clickUrl":"https:\/\/mktp.us\/Pipedrive","partnerName":"Short.io"}' ><span class="arrow-wrapper">Learn More <svg viewBox="0 0 16 14" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M1.69287 7.92087L12.3691 7.92087L7.70041 12.4343C7.51781 12.6023 7.41446 12.8353 7.41446 13.079C7.41446 13.3226 7.51781 13.5556 7.70041 13.7237C7.87432 13.9001 8.11546 14 8.36763 14C8.61979 14 8.86094 13.9001 9.03484 13.7237L15.2292 7.73677C15.6111 7.31491 15.6111 6.68509 15.2292 6.26323L9.03335 0.276315C8.85945 0.0998659 8.6183 0 8.36614 0C8.11397 0 7.87283 0.0998659 7.69893 0.276315H7.69892C7.51632 0.444355 7.41297 0.677368 7.41297 0.921031C7.41297 1.16469 7.51632 1.39771 7.69892 1.56575L12.3691 6.07841L1.69287 6.07841C1.43556 6.06334 1.18389 6.15554 1.00161 6.33168C0.819326 6.50782 0.723899 6.751 0.7395 6.99964C0.723899 7.24828 0.819325 7.49146 1.00161 7.6676C1.18389 7.84374 1.43556 7.93594 1.69287 7.92087Z" fill="white"/></svg></span></a><p class="cta-subtext">On Pipedrive's Website</p></div><div class="secondary-cta-container"></div></div></div></div></div></div></div><!-- /fadv:ignore-wpautop --> </div>
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<h2>Conclusion</h2> <div class="section-content asd" >
<p>While Apptivo is a unique CRM solution that offers a large feature set that many of its rivals do not, it is far less user-friendly and far less modern than the bulk of its competitors. Its entry-level pricing is in the ballpark of many top CRMs. However, this plan is limited in terms of features and its midtier and top-tier plans quickly become expensive for large teams.</p>
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<hr/><div id="frequently_asked_questions_faqs_section" class="faq-section article-section"data-ecom-container='{"componentTitle":"Frequently Asked Questions (FAQs)","componentType":"FAQ Section"}'><h2>Frequently Asked Questions (FAQs)</h2><div class="main-faqs faq-2021 faq-v2" data-ecom-container='{"componentTitle":"Frequently Asked Questions (FAQs)","componentType":"FAQ Component"}'>
<div class="faqs" data-ecom-misc-click='{"clickText":"Does Apptivo offer a free plan?","clickType":"Accordion","referenceText":""}'>
<div class="faq-question">
<div class="plus-minus">
<svg width="18" height="17" viewBox="0 0 18 17" fill="none" xmlns="http://www.w3.org/2000/svg"
class="plus">
<line x1="9.22461" y1="1.78491" x2="9.22461" y2="15.2933" stroke="black" stroke-width="2"
stroke-linecap="round" />
<line x1="16.5332" y1="8.83374" x2="1.46654" y2="8.83374" stroke="black" stroke-width="2"
stroke-linecap="round" />
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class="minus">
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stroke-linecap="round" />
</svg>
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<h3 class="question-text">Does Apptivo offer a free plan?</h3>
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<div class="faq-answer wysiwyg-content">
<p>Apptivo does not offer a free plan. Instead, it offers a free 30-day trial to help users test it out and decide if it’s the right CRM solution for them.</p>
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<div class="faqs" data-ecom-misc-click='{"clickText":"What are the best alternatives to Apptivo?","clickType":"Accordion","referenceText":""}'>
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<svg width="18" height="17" viewBox="0 0 18 17" fill="none" xmlns="http://www.w3.org/2000/svg"
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stroke-linecap="round" />
<line x1="16.5332" y1="8.83374" x2="1.46654" y2="8.83374" stroke="black" stroke-width="2"
stroke-linecap="round" />
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stroke-linecap="round" />
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<h3 class="question-text">What are the best alternatives to Apptivo?</h3>
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<div class="faq-answer wysiwyg-content">
<p>Although Apptivo is rated as one of the best CRMs for financial advisors, it is not without competition. The top Apptivo alternatives include monday.com for more comprehensive workflow automations, Salesforce for scalability, Agile CRM for marketing tools and Pipedrive for enhanced sales pipeline management. Get more information on the <a href="https://www.forbes.com/advisor/business/software/best-crm-financial-advisors/">best CRMs for financial advisors</a> and service providers.</p>
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<div class="faqs" data-ecom-misc-click='{"clickText":"What are the best free CRMs?","clickType":"Accordion","referenceText":""}'>
<div class="faq-question">
<div class="plus-minus">
<svg width="18" height="17" viewBox="0 0 18 17" fill="none" xmlns="http://www.w3.org/2000/svg"
class="plus">
<line x1="9.22461" y1="1.78491" x2="9.22461" y2="15.2933" stroke="black" stroke-width="2"
stroke-linecap="round" />
<line x1="16.5332" y1="8.83374" x2="1.46654" y2="8.83374" stroke="black" stroke-width="2"
stroke-linecap="round" />
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class="minus">
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stroke-linecap="round" />
</svg>
</div>
<h3 class="question-text">What are the best free CRMs?</h3>
</div>
<div class="faq-answer wysiwyg-content">
<p>There are many high-quality CRM solutions and which is right for your sales team will depend on your team and their unique needs. For example, while Zoho CRM is widely considered the best free CRM thanks to its wide range of features and user-friendly interface, Insightly is the best for managing opportunities, Agile CRM is the best for marketing functionalities and Bitrix24 is the best free solution for large teams as it has no user limit on its free plan. Learn more about which providers were ranked as the <a href="https://www.forbes.com/advisor/business/software/best-free-crms/">best free CRMs</a> according to the experts at Forbes Advisor.</p>
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<div class="rafeed__container bottom_editorial">
<div class="article__editors-note article__editors-note-bottom">
Information provided on Forbes Advisor is for educational purposes only. Your financial situation is unique and the products and services we review may not be right for your circumstances. We do not offer financial advice, advisory or brokerage services, nor do we recommend or advise individuals or to buy or sell particular stocks or securities. Performance information may have changed since the time of publication. Past performance is not indicative of future results.<br/> <br/> Forbes Advisor adheres to strict editorial integrity standards. To the best of our knowledge, all content is accurate as of the date posted, though offers contained herein may no longer be available. The opinions expressed are the author’s alone and have not been provided, approved, or otherwise endorsed by our <a class="disclosure-link" title="Advertiser Disclosure" target="_blank" href="https://www.forbes.com/advisor/advertiser-disclosure/" data-ecom-links="{"clickText": "Partners", "clickCat": "Primary", "clickUrl": "https://www.forbes.com/advisor/advertiser-disclosure/", "clickType" : "internal"}">partners</a>.
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title="Best Social Media Management Software" data-ecom-link='{"clickText":"Best Social Media Management Software","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/best-social-media-management-software\/","clickType":"internal"}'>Best Social Media Management Software</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/best-simple-crm/"
title="Best Simple CRM" data-ecom-link='{"clickText":"Best Simple CRM","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-simple-crm\/","clickType":"internal"}'>Best Simple CRM</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/best-customer-data-platform/"
title="Best Customer Data Platform" data-ecom-link='{"clickText":"Best Customer Data Platform","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-customer-data-platform\/","clickType":"internal"}'>Best Customer Data Platform</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/best-mortgage-crm/"
title="Best Mortgage CRM" data-ecom-link='{"clickText":"Best Mortgage CRM","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-mortgage-crm\/","clickType":"internal"}'>Best Mortgage CRM</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/best-insurance-crm-software/"
title="Best Insurance CRM Software" data-ecom-link='{"clickText":"Best Insurance CRM Software","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-insurance-crm-software\/","clickType":"internal"}'>Best Insurance CRM Software</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/best-enterprise-crm/"
title="Best Enterprise CRM" data-ecom-link='{"clickText":"Best Enterprise CRM","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-enterprise-crm\/","clickType":"internal"}'>Best Enterprise CRM</a>
</li>
</ul>
</div>
</div>
<div class="boc__section" data-ecom-container='{"componentTitle":"Reviews","componentType":"Global Right Rail Section"}'>
<div class="boc__sub-section">
<div class="boc__sub-section-heading">Reviews</div>
<ul class="boc__items">
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/salesforce-review/"
title="Salesforce Review" data-ecom-link='{"clickText":"Salesforce Review","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/salesforce-review\/","clickType":"internal"}'>Salesforce Review</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/zoho-crm-review/"
title="Zoho Review" data-ecom-link='{"clickText":"Zoho Review","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/zoho-crm-review\/","clickType":"internal"}'>Zoho Review</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/mondaycom-review/"
title="Monday.com Review" data-ecom-link='{"clickText":"Monday.com Review","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/mondaycom-review\/","clickType":"internal"}'>Monday.com Review</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/hubspot-crm-review/"
title="HubSpot CRM Review" data-ecom-link='{"clickText":"HubSpot CRM Review","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/hubspot-crm-review\/","clickType":"internal"}'>HubSpot CRM Review</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/?p=210768"
title="Pipedrive Review" data-ecom-link='{"clickText":"Pipedrive Review","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/?p=210768","clickType":"internal"}'>Pipedrive Review</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/zendesk-sell-review/"
title="Zendesk Sell Review" data-ecom-link='{"clickText":"Zendesk Sell Review","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/zendesk-sell-review\/","clickType":"internal"}'>Zendesk Sell Review</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/bitrix24-review/"
title="Bitrix24 Review" data-ecom-link='{"clickText":"Bitrix24 Review","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/bitrix24-review\/","clickType":"internal"}'>Bitrix24 Review</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/zoho-desk-review/"
title="Zoho Desk Review" data-ecom-link='{"clickText":"Zoho Desk Review","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/zoho-desk-review\/","clickType":"internal"}'>Zoho Desk Review</a>
</li>
</ul>
</div>
</div>
<div class="boc__section" data-ecom-container='{"componentTitle":"Read More","componentType":"Global Right Rail Section"}'>
<div class="boc__sub-section">
<div class="boc__sub-section-heading">Read More</div>
<ul class="boc__items">
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/six-key-benefits-a-crm-brings-your-business/"
title="Benefits of CRM" data-ecom-link='{"clickText":"Benefits of CRM","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/six-key-benefits-a-crm-brings-your-business\/","clickType":"internal"}'>Benefits of CRM</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/what-is-crm-integration/"
title="What is CRM Integration?" data-ecom-link='{"clickText":"What is CRM Integration?","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/what-is-crm-integration\/","clickType":"internal"}'>What is CRM Integration?</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/creating-a-crm-strategy/"
title="Creating a CRM Strategy" data-ecom-link='{"clickText":"Creating a CRM Strategy","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/creating-a-crm-strategy\/","clickType":"internal"}'>Creating a CRM Strategy</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/crm-analytics/"
title="CRM Analytics Guide" data-ecom-link='{"clickText":"CRM Analytics Guide","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/crm-analytics\/","clickType":"internal"}'>CRM Analytics Guide</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/software/customer-journey-map/"
title="Customer Journey Map" data-ecom-link='{"clickText":"Customer Journey Map","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/customer-journey-map\/","clickType":"internal"}'>Customer Journey Map</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/crm-best-practices/"
title="10 CRM Best Practices " data-ecom-link='{"clickText":"10 CRM Best Practices ","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/crm-best-practices\/","clickType":"internal"}'>10 CRM Best Practices </a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/crm-data/"
title="CRM Data Types" data-ecom-link='{"clickText":"CRM Data Types","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/crm-data\/","clickType":"internal"}'>CRM Data Types</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/customer-onboarding/"
title="Customer Onboarding" data-ecom-link='{"clickText":"Customer Onboarding","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/customer-onboarding\/","clickType":"internal"}'>Customer Onboarding</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/customer-segmentation/"
title="Customer Segmentation" data-ecom-link='{"clickText":"Customer Segmentation","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/customer-segmentation\/","clickType":"internal"}'>Customer Segmentation</a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/crm-implementation/"
title="CRM Implementation " data-ecom-link='{"clickText":"CRM Implementation ","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/crm-implementation\/","clickType":"internal"}'>CRM Implementation </a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/churn-rate/"
title="What Is Churn Rate? " data-ecom-link='{"clickText":"What Is Churn Rate? ","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/churn-rate\/","clickType":"internal"}'>What Is Churn Rate? </a>
</li>
<li class="boc__item-list">
<a class="boc__item-link" href="https://www.forbes.com/advisor/business/customer-lifetime-value/"
title="What Is Customer Lifetime Value (CLV)?" data-ecom-link='{"clickText":"What Is Customer Lifetime Value (CLV)?","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/customer-lifetime-value\/","clickType":"internal"}'>What Is Customer Lifetime Value (CLV)?</a>
</li>
</ul>
</div>
</div>
</div>
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</div>
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<div class="right-rail__display"></div>
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<div class="regular-template__container">
<div class="generic-next-up-section">
<section class="best-cards" data-ecom-container='{"componentTitle":"Next Up In CRM","componentType":"Global Next Up Section"}'>
<h3>
Next Up In
<span>CRM</span>
</h3>
<ul>
<li>
<a title="Best CRM Software For Small Business" href="https://www.forbes.com/advisor/business/software/best-crm-small-business/" data-ecom-link='{"clickText":"Best CRM Software For Small Business","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-crm-small-business\/","clickType":"internal"}'>
Best CRM Software For Small Business
</a>
</li>
<li>
<a title="The Best Live Chat Software " href="https://www.forbes.com/advisor/business/software/best-live-chat-software/" data-ecom-link='{"clickText":"The Best Live Chat Software ","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/best-live-chat-software\/","clickType":"internal"}'>
The Best Live Chat Software
</a>
</li>
<li>
<a title="Pipedrive Pricing Plans Guide " href="https://www.forbes.com/advisor/business/software/pipedrive-pricing/" data-ecom-link='{"clickText":"Pipedrive Pricing Plans Guide ","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/pipedrive-pricing\/","clickType":"internal"}'>
Pipedrive Pricing Plans Guide
</a>
</li>
<li>
<a title="Salesforce Pricing: Everything You Need To Know" href="https://www.forbes.com/advisor/business/salesforce-pricing-guide/" data-ecom-link='{"clickText":"Salesforce Pricing: Everything You Need To Know","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/salesforce-pricing-guide\/","clickType":"internal"}'>
Salesforce Pricing: Everything You Need To Know
</a>
</li>
<li>
<a title="Freshsales Review: Features, Pricing, Pros & Cons" href="https://www.forbes.com/advisor/business/software/freshsales-review/" data-ecom-link='{"clickText":"Freshsales Review: Features, Pricing, Pros & Cons","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/freshsales-review\/","clickType":"internal"}'>
Freshsales Review: Features, Pricing, Pros & Cons
</a>
</li>
<li>
<a title="NetSuite Review: Features, Pricing & More" href="https://www.forbes.com/advisor/business/software/netsuite-review/" data-ecom-link='{"clickText":"NetSuite Review: Features, Pricing & More","clickCat":"Primary","clickUrl":"https:\/\/www.forbes.com\/advisor\/business\/software\/netsuite-review\/","clickType":"internal"}'>
NetSuite Review: Features, Pricing & More
</a>
</li>
</ul>
</section>
</div>
</div>
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newRel = newRel.indexOf('noopener') < 0 ? newRel + ' noopener': newRel;
$currElm.setAttribute('rel', newRel.trim());
if(!$currElm.hasAttribute("target")){
$currElm.setAttribute('target', '_blank');
}
}
}
}
})();
function checkBrowser(){
// Detecting Safari Browser
var isSafari = /^((?!chrome|android).)*safari/i.test(navigator.userAgent);
if (isSafari) {
document.body.classList.add('safari');
}
}
window.addEventListener("DOMContentLoaded", checkBrowser);
</script><div class="search-modal" style="display:none">
<a href="https://www.forbes.com/" class="search-modal__logo-link">
<svg class="search-modal__logo" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 200 54"><path d="M113.3 18.2c0-5.8.1-11.2.4-16.2L98.4 4.9v1.4l1.5.2c1.1.1 1.8.5 2.2 1.1.4.7.7 1.7.9 3.2.2 2.9.4 9.5.3 19.9 0 10.3-.1 16.8-.3 19.3 5.5 1.2 9.8 1.7 13 1.7 6 0 10.7-1.7 14.1-5.2 3.4-3.4 5.2-8.2 5.2-14.1 0-4.7-1.3-8.6-3.9-11.7-2.6-3.1-5.9-4.6-9.8-4.6-2.6 0-5.3.7-8.3 2.1zm.3 30.8c-.2-3.2-.4-12.8-.4-28.5.9-.3 2.1-.5 3.6-.5 2.4 0 4.3 1.2 5.7 3.7 1.4 2.5 2.1 5.5 2.1 9.3 0 4.7-.8 8.5-2.4 11.7-1.6 3.1-3.6 4.7-6.1 4.7-.8-.2-1.6-.3-2.5-.4zM41 3H1v2l2.1.2c1.6.3 2.7.9 3.4 1.8.7 1 1.1 2.6 1.2 4.8.8 10.8.8 20.9 0 30.2-.2 2.2-.6 3.8-1.2 4.8-.7 1-1.8 1.6-3.4 1.8l-2.1.3v2h25.8v-2l-2.7-.2c-1.6-.2-2.7-.9-3.4-1.8-.7-1-1.1-2.6-1.2-4.8-.3-4-.5-8.6-.5-13.7l5.4.1c2.9.1 4.9 2.3 5.9 6.7h2V18.9h-2c-1 4.3-2.9 6.5-5.9 6.6l-5.4.1c0-9 .2-15.4.5-19.3h7.9c5.6 0 9.4 3.6 11.6 10.8l2.4-.7L41 3zm-4.7 30.8c0 5.2 1.5 9.5 4.4 12.9 2.9 3.4 7.2 5 12.6 5s9.8-1.7 13-5.2c3.2-3.4 4.7-7.7 4.7-12.9s-1.5-9.5-4.4-12.9c-2.9-3.4-7.2-5-12.6-5s-9.8 1.7-13 5.2c-3.2 3.4-4.7 7.7-4.7 12.9zm22.3-11.4c1.2 2.9 1.7 6.7 1.7 11.3 0 10.6-2.2 15.8-6.5 15.8-2.2 0-3.9-1.5-5.1-4.5-1.2-3-1.7-6.8-1.7-11.3C47 23.2 49.2 18 53.5 18c2.2-.1 3.9 1.4 5.1 4.4zm84.5 24.3c3.3 3.3 7.5 5 12.5 5 3.1 0 5.8-.6 8.2-1.9 2.4-1.2 4.3-2.7 5.6-4.5l-1-1.2c-2.2 1.7-4.7 2.5-7.6 2.5-4 0-7.1-1.3-9.2-4-2.2-2.7-3.2-6.1-3-10.5H170c0-4.8-1.2-8.7-3.7-11.8-2.5-3-6-4.5-10.5-4.5-5.6 0-9.9 1.8-13 5.3-3.1 3.5-4.6 7.8-4.6 12.9 0 5.2 1.6 9.4 4.9 12.7zm7.4-25.1c1.1-2.4 2.5-3.6 4.4-3.6 3 0 4.5 3.8 4.5 11.5l-10.6.2c.1-3 .6-5.7 1.7-8.1zm46.4-4c-2.7-1.2-6.1-1.9-10.2-1.9-4.2 0-7.5 1.1-10 3.2s-3.8 4.7-3.8 7.8c0 2.7.8 4.8 2.3 6.3 1.5 1.5 3.9 2.8 7 3.9 2.8 1 4.8 2 5.8 2.9 1 1 1.6 2.1 1.6 3.6 0 1.4-.5 2.7-1.6 3.7-1 1.1-2.4 1.6-4.2 1.6-4.4 0-7.7-3.2-10-9.6l-1.7.5.4 10c3.6 1.4 7.6 2.1 12 2.1 4.6 0 8.1-1 10.7-3.1 2.6-2 3.9-4.9 3.9-8.5 0-2.4-.6-4.4-1.9-5.9-1.3-1.5-3.4-2.8-6.4-4-3.3-1.2-5.6-2.3-6.8-3.3-1.2-1-1.8-2.2-1.8-3.7s.4-2.7 1.3-3.7 2-1.4 3.4-1.4c4 0 6.9 2.9 8.7 8.6l1.7-.5-.4-8.6zm-96.2-.9c-1.4-.7-2.9-1-4.6-1-1.7 0-3.4.7-5.3 2.1-1.9 1.4-3.3 3.3-4.4 5.9l.1-8-15.2 3v1.4l1.5.1c1.9.2 3 1.7 3.2 4.4.6 6.2.6 12.8 0 19.8-.2 2.7-1.3 4.1-3.2 4.4l-1.5.2v1.9h21.2V49l-2.7-.2c-1.9-.2-3-1.7-3.2-4.4-.6-5.8-.7-12-.2-18.4.6-1 1.9-1.6 3.9-1.8 2-.2 4.3.4 6.7 1.8l3.7-9.3z"></path></svg>
</a>
<div class="search-modal__close">
<svg class="search-modal__close-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20"><path transform="rotate(45.001 10 10)" d="M2 9h16v2H2z"></path><path transform="rotate(134.999 10 10)" d="M2 9h16v2H2z"></path></svg>
</div>
<form class="search-modal__form">
<input type="text" class="search-modal__input" placeholder="Search">
<button class="search-modal__button">
<svg class="search-modal__button-icon" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20"><path transform="rotate(-180 8.964 11)" d="M1 10h16v2H1z"></path><path transform="rotate(134.999 14.965 13.124)" d="M11 12.1h8v2h-8z"></path><path transform="rotate(-134.999 14.965 8.877)" d="M11 7.9h8v2h-8z"></path></svg>
</button>
</form>
</div><style>
.tool-tip{background-color: #fff;padding: 10px;border-radius: 5px;border: 1px solid #eee;position: absolute;z-index: 99;max-width: 250px;display: none;box-shadow:0px 1px 5px 2px #eee;}
.tool-tip.active{display:block;}
</style>
<div class="tool-tip">
<div class="tool-top__text">lorem</div>
</div><style>
.confirm__box{width:100%;max-width:500px;display:flex;background-color:#fff;padding:50px 36px;flex-direction:column;justify-content: center;align-items: center;position:fixed;top:50%;left:50%;transform:translate(-50%,-50%);z-index:8900;box-shadow:0 0 20px 10px rgba(0,0,0,.08);display:none;border:1px solid #e2e2e2;}
.confirm__box--title{font-family: Merriweather,serif;font-size:16px;line-height: 1.44;color: #181715;text-align:center;margin-bottom:20px;font-weight:700;}
.confirm__ctas{display:flex;justify-content:center;}
.confirm__cta{font-family: 'Work Sans',sans-serif;font-size:14px;color:#181715;letter-spacing:-0.5px;font-weight:500;line-height:16px;padding:12px 22px;border-radius:3px;background-color:#fff;text-transform:uppercase;width:100px;display:inline-block;}
.confirm__cta--cancle{margin-right:12px;border:1px solid #181715;}
.confirm__cta--cancle--hide{display:none;}
.confirm__cta--ok{color:#fff;background-color: #5a71ff;}
.confirm__cta--ok--hide{display:none;}
</style>
<div class="confirm__box" id="confirm__box">
<div class="confirm__box--title" id="confirm__box--title">Are you sure you want to rest your choices?</div>
<div class="confirm__ctas">
<button id="confirm__cancel" class="confirm__cta confirm__cta--cancle">cancel</button>
<button id="confirm__ok" class="confirm__cta confirm__cta--ok">ok</button>
</div>
</div><script>
var __linkprefetch = (function(){
var util = (function () {
function isStringSet(str) {
return typeof str === "string" && str !== '';
}
function isSet(val) {
switch (typeof val) {
case "string":
return isStringSet(val);
case "object":
return val !== null;
case "number":
case "boolean":
return true;
default:
return false;
}
}
return {
isStringSet: isStringSet,
isSet: isSet
};
})();
var eventLib = (function () {
function addEvent(elem, type, eventHandle) {
if (elem.addEventListener) {
elem.addEventListener(type, eventHandle, false);
} else if (elem.attachEvent) {
elem.attachEvent("on" + type, eventHandle);
}
elem = null; // Handle Memory Leak
}
function removeEvent(elem, type, eventHandle) {
if (elem.removeEventListener) {
elem.removeEventListener(type, eventHandle);
} else if (elem.detachEvent) {
elem.detachEvent('on' + type, eventHandle);
}
elem = null;
}
return {
addEvent: addEvent,
removeEvent: removeEvent,
};
})();
var hintUtil = (function (util) {
function injectHostNameHint(hint, hostname) {
if (util.isStringSet(hostname)) {
try {
var link = document.createElement("link");
link.rel = hint;
link.href = hostname;
var headElement = document.head || document.getElementsByTagName("head")[0];
headElement.appendChild(link);
} catch (e) {
}
}
}
function isHintSupported(hint) {
try {
return document.createElement('link').relList.supports(hint);
} catch (e) {
}
return false;
}
return {
injectHostNameHint: injectHostNameHint,
isHintSupported: isHintSupported
};
})(util);
var domUtil = (function (util) {
function getHostnameFromUrl(url) {
var urlParts;
if (url.indexOf("//") > -1) {
urlParts = url.split('/');
url = urlParts[0] + "//" + urlParts[2];
return url;
}
}
/**
* Extract hostname from the anchor element
* @param element
* @returns {string|*}
*/
function getHostnameOfAnchorElement(element) {
if (util.isSet(element.origin)) {
return element.origin;
} else if (util.isSet(element.protocol) && util.isSet(element.hostname)) {
return element.protocol + "//" + element.hostname;
} else if (util.isSet(element.href)) {
return getHostnameFromUrl(element.href);
}
}
return {
getHostnameOfAnchorElement: getHostnameOfAnchorElement
};
})(util);
var preconnectHandler = (function (hintUtil, eventLib, domUtil) {
var preconnectedHostsList = {};
function injectSerpPreconnectHint(hostname) {
hintUtil.injectHostNameHint("preconnect", hostname);
addHostnameToPreconnectedList(hostname);
}
/**
* Inject Serp Pre-connect hint for hostname's not pre-connected
* Adds hostname to the list of pre-connected hostname's
* Removes hostname from the list of pre-connected hostname's after timeout
* @param event
*/
function preconnectEventHandler(event, element, preconnectEvent) {
var hostname = domUtil.getHostnameOfAnchorElement(element);
if (!isPreconnectedHostname(hostname)) {
injectSerpPreconnectHint(hostname);
eventLib.removeEvent(element, "mouseover", preconnectEvent);
eventLib.removeEvent(element, "touchstart", preconnectEvent);
setTimeout(function () {
removeHostnameFromPreconnectedList(hostname);
attachHoverListener(element);
}, 10000);
}
}
/**
* Add event to the element if the element's hostname is not pre-connected
* @param element
*/
function attachHoverListener(element) {
var hostname = domUtil.getHostnameOfAnchorElement(element);
var preconnectEvent = (function (element) {
return function (event) {
preconnectEventHandler(event, element, preconnectEvent);
};
})(element);
if (!isPreconnectedHostname(hostname)) {
eventLib.addEvent(element, "mouseover", preconnectEvent);
eventLib.addEvent(element, "touchstart", preconnectEvent);
}
}
/**
* Removes hostname from the list of pre-connected hostname's
* @param hostname
*/
function removeHostnameFromPreconnectedList(hostname) {
preconnectedHostsList[hostname] = 0;
}
/**
* Adds hostname to the list of pre-connected hostname's
* @param hostname
*/
function addHostnameToPreconnectedList(hostname) {
preconnectedHostsList[hostname] = 1;
}
/**
* Checks if the hostname is pre-connected or not
* @param hostname
* @returns {boolean}
*/
function isPreconnectedHostname(hostname) {
return preconnectedHostsList[hostname] === 1;
}
/**
* Attaches eventAction Event to the element passed
* @param eventAction
* @param element
*/
function initialisePreconnectSetup(eventAction, element) {
if (eventAction == "hover") {
attachHoverListener(element);
}
}
function isSupported() {
return hintUtil.isHintSupported("preconnect");
}
return {
initialisePreconnectSetup: initialisePreconnectSetup,
isSupported: isSupported
};
})(hintUtil, eventLib, domUtil);
var dnsPrefetchHandler = (function (hintUtil, domUtil) {
var dnsPrefetchedHostsList = {};
function initialiseDnsPrefetchSetup(element) {
var hostname = domUtil.getHostnameOfAnchorElement(element);
if (!isDnsPrefetchedHostname(hostname)) {
hintUtil.injectHostNameHint("dns-prefetch", hostname);
addHostnameToDnsPrefetchedList(hostname);
}
}
/**
* Adds hostname to the list of dns pre-fetched hostname's
* @param hostname
*/
function addHostnameToDnsPrefetchedList(hostname) {
dnsPrefetchedHostsList[hostname] = 1;
}
/**
* checks if hostname is dns pre-fetched or not
* @param hostname
* @returns {boolean}
*/
function isDnsPrefetchedHostname(hostname) {
return dnsPrefetchedHostsList[hostname] === 1;
}
function isSupported() {
return hintUtil.isHintSupported("dns-prefetch");
}
return {
initialiseDnsPrefetchSetup: initialiseDnsPrefetchSetup,
isSupported: isSupported
};
})(hintUtil, domUtil);
var init = function(anchorElement){
if (preconnectHandler.isSupported()) {
preconnectHandler.initialisePreconnectSetup("hover", anchorElement);
}
if (dnsPrefetchHandler.isSupported()) {
dnsPrefetchHandler.initialiseDnsPrefetchSetup(anchorElement);
}
}
return {
init : init
}
})();
</script><script>
var __cookieController = (function () {
function getSubDomain() {
var hostName = window.location.hostname;
if (!!hostName) {
var parts = hostName.split('.');
if (parts.length > 2) {
parts.shift();
}
hostName = parts.join('.');
}
return hostName;
}
function sanitizeCookieValue(value) {
return encodeURIComponent(value).replace(/[^a-zA-Z0-9%]/g, '');
}
/*
* Read a cookie value
* */
function get(name) {
var start = document.cookie.indexOf(name + "=");
var len = start + name.length + 1;
if ((!start) && (name !== document.cookie.substring(0, name.length))) {
return null;
}
if (start === -1) {
return null;
}
var end = document.cookie.indexOf(";", len);
if (end === -1) {
end = document.cookie.length;
}
var cookieVal = document.cookie.substring(len, end);
cookieVal = sanitizeCookieValue(cookieVal);
return cookieVal;
}
/*
* Create a cookie for forbes.com dommain
* */
function set(name, value, expireInDays) {
var today = new Date(), path = '/', domain = '.' + getSubDomain();
today.setTime(today.getTime());
if (expireInDays) {
expireInDays = expireInDays * 1000 * 60 * 60 * 24;
}
var expireDate = new Date(today.getTime() + (expireInDays));
document.cookie = name + "=" + escape(value) +
((expireInDays) ? ";expires=" + expireDate.toGMTString() : "") +
((domain) ? ";domain=" + domain : "") +
((path) ? ";path=" + path : "");
}
return {
get: get,
set: set,
}
})();
var __helper = (function () {
/*
* Get Host name from url
* */
function getHostname(url) {
if (!!url) {
var link = document.createElement('a');
link.href = url;
return link.hostname;
}
return null;
}
/*
* Get Query Parameter
* */
function getQueryParameterValue(field, url) {
var href = url ? url : window.location.href;
var reg = new RegExp('[?&]' + field + '=([^&#]*)', 'i');
var string = reg.exec(href);
return string ? string[1] : null;
}
/*
* Checks for empty values
* Example : '' | "" | null | undefined | false
* */
function empty(val) {
return val === '' || val === null || typeof val == 'undefined' || val === false;
}
/*
* Generate values between two numbers exclusive of the range
* */
function getRandomInt(min, max) {
min = Math.ceil(min);
max = Math.floor(max);
return Math.floor(Math.random() * (max - min)) + min;
}
return {
getHostname: getHostname,
getQueryParameterValue: getQueryParameterValue,
empty: empty,
getRandomInt: getRandomInt,
}
})();
var __linkTrackingController = (function (__cookie, __util, __prefetch) {
var E2E_COOKIE_ADVISOR_USER_ID = 'fadve2etid';
var E2E_COOKIE_ADVISOR_USER_VISIT_COUNT = 'fadve2etidvcnt';
var E2E_COOKIE_ADVISOR_UTM = 'fadve2esrc';
var E2E_COOKIE_ORIGINAL_TID_PARAM = 'fadve2etid_oname';
var E2E_COOKIE_ORIGINAL_TID_VALUE = 'fadve2etid_oval';
var E2E_HOST = 'related.forbes.com';
var BANKRATE_HOST = 'oc.brcclx.com';
var POLICYGENIUS_HOST = "policygenius.go2cloud.org";
var CM_PREFIX_ID = '_spid';
var E2E_REDIRECT_URL = 'https://related.forbes.com/trf?o=gqT2vtgaO1NVU2O4ubzbbRKuqAIAh5jbhu-tB-B2XR9mkqq2r1uP3UQ86qlwjDTZcKefs9W1ct4iXHB8cr3Q5iQgynTrcq_Pg_eLRCaLJaHBM8WuHhRH8aWVp2KOcc_rsjl4oQeRfrNe3Dt5Tkj0_4KayhC_KRgY-2CxyWvgC5I=&p=qIZUfGF2w6pxNO0krbxBf2o-8MJII1YwehXZNXIUxHHkbrJRS564JaRaPyj7AKpp&r=';
var LINKSYNERGY_HOST = "click.linksynergy.com";
var COOKIE_CLIENT_ID = window?.annotationKey + '_clientId';
/*
* Generate a hash code from a string
* */
String.prototype.hashCode = function () {
var hash = 0;
if (this.length === 0) return hash;
for (i = 0; i < this.length; i++) {
char = this.charCodeAt(i);
hash = ((hash << 5) - hash) + char;
hash = hash & hash;
}
if (hash < 0)
return "N" + (hash * -1);
else
return "P" + hash;
};
function getNanoId(length = 20) {
const a = "0123456789abcdefghijklmnopqrstuvwxyzABCDEFGHIJKLMNOPQRSTUVWXYZ";
length = Math.min(length, a.length);
let result = "";
const randomValues = crypto.getRandomValues(new Uint8Array(length));
for (let i = 0; i < length; i++) {
result += a[randomValues[i] % a.length];
}
return result;
}
/*
* Get Utm params Mapping
* */
function getUtmSourceClickIdParamMapping() {
return {
"outbrain": ["ob_click_id", "clickid", "OutbrainClickId", "outbrainclickid"],
"taboola": ["tcid"],
"bing": ["msclkid"],
"kw": ["fbclid"],
"facebook": ["fbclid"]
};
}
function getValidClickIdParams() {
return ["gclid"];
}
/**
* Returns object with parameter and value
* Example : ob_click_id=jfkjkfjskafjkj
* returns : { param: ob_click_id , value:jfkjkfjskafjkj }
*/
function getOgUtmParamValuePair() {
var trackingParamsObj = {
param: '',
value: ''
};
var utmSource = __util.getQueryParameterValue('utm_source');
if (!!utmSource) {
utmSource = utmSource.toLowerCase();
var utmParamMappinArray = getUtmSourceClickIdParamMapping();
if (!!utmParamMappinArray[utmSource] && utmParamMappinArray[utmSource].length > 0) {
for (var idx_param = 0; idx_param < utmParamMappinArray[utmSource].length; idx_param++) {
var idFromUrl = __util.getQueryParameterValue(utmParamMappinArray[utmSource][idx_param]);
if (!!idFromUrl) {
trackingParamsObj.param = utmParamMappinArray[utmSource][idx_param];
trackingParamsObj.value = idFromUrl;
break;
}
}
}
}
/**
* If no valid param mapping found in url check for valid click id
*/
if( ! trackingParamsObj.value && ! trackingParamsObj.param ){
/**
* Check for valid click ID in the url If found return the id and value
*/
var clickIdParam = getValidClickIdParams();
for(var i = 0; i < clickIdParam.length; i++){
var clickIdFromUrl = __util.getQueryParameterValue(clickIdParam[i]);
if(!!clickIdFromUrl){
trackingParamsObj.param = clickIdParam[i];
trackingParamsObj.value = clickIdFromUrl;
break;
}
}
}
return trackingParamsObj;
}
function generateHashFromOgParam(paramsObj) {
if (!!paramsObj.value && typeof paramsObj.value === 'string') {
var hashInput = paramsObj.value + new Date().getTime() + __util.getRandomInt(1, 99);
return hashInput.hashCode();
}
return '';
}
/**
* This function return user id
* If found in cookie returns the cookie value
* If not found in cookie generated a user id
* If og params are invalid return empty string
*/
function getUserIdHashFromOgParam() {
var hash = '';
var paramsObj = getOgUtmParamValuePair();
if (!!paramsObj.param && !!paramsObj.value) {
var paramFromCookie = __cookie.get(E2E_COOKIE_ORIGINAL_TID_PARAM);
var paramValueFromCookie = __cookie.get(E2E_COOKIE_ORIGINAL_TID_VALUE);
//Get user id from cookie if found
if (
!!paramFromCookie &&
!!paramValueFromCookie &&
paramsObj.param === paramFromCookie &&
paramsObj.value === paramValueFromCookie
) {
var userIdFromCookie = __cookie.get(E2E_COOKIE_ADVISOR_USER_ID);
if (!!userIdFromCookie){
hash = userIdFromCookie;
}
}
//If user id is not present in cookie generate one
if (!hash) {
hash = generateHashFromOgParam(paramsObj);
}
}
window.dataLayer.push({
'cd': {
'OriginalTrackingParam': paramsObj.param,
'OriginalTrackingParamValue': paramsObj.value,
}
});
return hash;
}
/*
* Get Default User ID Hash
* returns hash : P74473637
* */
function getDefaultUserIdHash() {
var userid = 'NOTID' + new Date().getTime() + __util.getRandomInt(1, 99);
return userid.hashCode();
}
/**
* Tid From Utm Param
* */
function getUserIdHashForPartnership(){
var userid = '';
var partnershipMap = {
partnership:'P'
};
var utmMediumParam = __util.getQueryParameterValue('utm_medium');
//generate new user id
if(!!utmMediumParam && partnershipMap.hasOwnProperty(utmMediumParam)){
userid = getDefaultUserIdHash();
userid = userid + partnershipMap[utmMediumParam];
userid = userid.toUpperCase();
}
return userid;
}
/*
* Get Unique Hash
* returns numeric 9 digit value: 187654367
* */
function getUniqueId(suffix) {
return getNanoId(12);
suffix = suffix || '';
var rand = __util.getRandomInt(100000000, 999999999);
var timestamp = (suffix.toUpperCase() + Math.round((new Date()).getTime() / 1000));
return timestamp.concat(rand);
}
/**
* Add a query string to url
*/
function addQueryString(param) {
var url;
if (param.hasOwnProperty('url') && !__util.empty(param.url)) {
url = param.url;
}
if (param.hasOwnProperty('parameterName') && !__util.empty(param.parameterName) && param.hasOwnProperty('parameterValue') && !__util.empty(param.parameterValue)) {
if (url.indexOf(param.parameterName) !== -1 && param.hasOwnProperty('override') && param.override === true) {
var tidFromurl = __util.getQueryParameterValue(param.parameterName, url);
url = url.replace(param.parameterName + '=' + tidFromurl, param.parameterName + '=' + param.parameterValue);
} else {
//if parameter is not found
if (url.indexOf('?') !== -1) {
url = url + '&' + param.parameterName + '=' + param.parameterValue;
} else {
url = url + '?' + param.parameterName + '=' + param.parameterValue;
}
}
}
return url;
}
/**
* @param link
* @param attributes
*/
function setAttributesToLink(link, attributes) {
if (!!link && typeof attributes === 'object') {
for (var prop in attributes) {
if (attributes.hasOwnProperty(prop) && !!attributes[prop]) {
link.setAttribute(prop, attributes[prop]);
}
}
}
return link;
}
/**
* Appends tracking ID to provided url
* Checks for topics | bankrate url
* @param url
* @param hostName
* @param trackingId
*
* @return string
*/
function appendTrackingId(url, hostName, trackingId) {
var urlWithTrackingID;
if (E2E_HOST === hostName) {
var affiliateLink = __util.getQueryParameterValue('r', url);
if (!!affiliateLink) {
affiliateLink = decodeURIComponent(affiliateLink);
affiliateLink = addQueryString({
url: affiliateLink,
parameterName: 'tid',
parameterValue: trackingId,
override: true,
});
urlWithTrackingID = E2E_REDIRECT_URL + encodeURIComponent(affiliateLink) + CM_PREFIX_ID;
}else{
urlWithTrackingID = url;
}
} else if (BANKRATE_HOST === hostName) {
url = addQueryString({
url: url,
parameterName: 'tid',
parameterValue: trackingId,
override: true,
});
urlWithTrackingID = E2E_REDIRECT_URL + encodeURIComponent(url) + CM_PREFIX_ID;
} else if (LINKSYNERGY_HOST === hostName) {
urlWithTrackingID = addQueryString({
url: url,
parameterName: 'u1',
parameterValue: trackingId,
override: true,
});
}
else if (POLICYGENIUS_HOST === hostName) {
urlWithTrackingID = addQueryString({
url: url,
parameterName: 'aff_click_id',
parameterValue: '',
override: true,
});
}
else {
urlWithTrackingID = url;
}
return urlWithTrackingID;
}
/*
* Get User Id Hashcode
* */
function getUserIdHash() {
var userid = '';
var clientId = __cookie.get(COOKIE_CLIENT_ID);
if(clientId){
userid = clientId;
}else{
var prefix = (typeof ecomBase !== 'undefined' && ecomBase?.tidPrefix) ? ecomBase.tidPrefix : "FA";
userid = prefix + getNanoId(20);
__cookie.set(COOKIE_CLIENT_ID, userid, 365);
}
return userid;
//Get Tid From Url
var tidFromUrl = __util.getQueryParameterValue('tid');
if (!!tidFromUrl) {
userid = tidFromUrl;
}
//Get Tid for partnership
var tidForPartnership = getUserIdHashForPartnership();
if (!!tidForPartnership) {
userid = tidForPartnership;
}
//Generate hash from if og parameter is found in url
var userIdHashFromUrl = getUserIdHashFromOgParam();
if (__util.empty(userid) && !!userIdHashFromUrl) {
userid = userIdHashFromUrl;
}
//Read user id from cookie if found
if (__util.empty(userid)) {
userid = __cookie.get(E2E_COOKIE_ADVISOR_USER_ID);
}
//Generate a new user id
if (__util.empty(userid)) {
userid = getDefaultUserIdHash();
}
return userid;
}
//get user id hash
var USER_ID_HASH = getUserIdHash();
function getUtmSource(ogParamObj) {
var utmSource = '';
var clickIdUtmSourceMapping = {
"gclid": "google"
};
if(!!clickIdUtmSourceMapping[ogParamObj.param]){
utmSource = clickIdUtmSourceMapping[ogParamObj.param];
}else{
utmSource = __util.getQueryParameterValue('utm_source');
}
return utmSource;
}
/**
* Set Cookie Values
* fadve2etid = USERID | Generated from Client Side script
* fadve2etidvcnt = 1 | Increments on every page refresh
* fadve2esrc = utm_source
* fadve2etid_oname = gclid
* fadve2etid_oval = fjdalskff78gsf78asfsf7as6f7as
*/
function setCookie() {
//Get user id Hash
var userIDHash = USER_ID_HASH;
//Number of days to store cookies
var DAYS = {
TWENTY_YEARS: 365 * 20,
THIRTY: 30,
ZERO: 0
};
//Get userid from cookie
var userIdFromCookie = __cookie.get(E2E_COOKIE_ADVISOR_USER_ID);
/**
* Set Cookie Values
* If cookie is not present then create one
* If the value of userIDHash is different from the cookie value than update the value
*/
if (__util.empty(userIdFromCookie) || userIDHash !== userIdFromCookie) {
//create cookie for userid
__cookie.set(E2E_COOKIE_ADVISOR_USER_ID, userIDHash, DAYS.TWENTY_YEARS );
//set user visit count
__cookie.set(E2E_COOKIE_ADVISOR_USER_VISIT_COUNT, 1, DAYS.ZERO);
} else {
//get user visit count
var userVisitCount = __cookie.get(E2E_COOKIE_ADVISOR_USER_VISIT_COUNT);
userVisitCount = parseInt(userVisitCount);
userVisitCount = isNaN(userVisitCount) ? 1 : (userVisitCount + 1);
//set incremented visitor count
__cookie.set(E2E_COOKIE_ADVISOR_USER_VISIT_COUNT, userVisitCount, DAYS.ZERO)
}
}
/**
* Set Tracking Values (?tid=USERID_UNIQUEID) for all bankrate urls
* Set Link Attributes rel="nofollow" & target="_blank"
*/
function getTrackingIdHash() {
var hashes = {};
var uniqueIdHash = getUniqueId('c');
hashes.uid = uniqueIdHash;
hashes.tid = USER_ID_HASH + '_' + uniqueIdHash;
return hashes;
}
/**
* Set Tracking Values (?tid=USERID_UNIQUEID) for all bankrate urls
* Set Link Attributes rel="nofollow" & target="_blank"
*/
function setTrackingId(elSelector) {
var elementSelector = elSelector || 'body a';
var links = document.querySelectorAll(elementSelector);
if (links.length > 0) {
for (var x = 0; x < links.length; x++) {
var link = links[x];
var url = link.getAttribute('href');
//get hostname
var hostName = __util.getHostname(url);
if (!!url && !!hostName && (hostName === E2E_HOST || hostName === BANKRATE_HOST || hostName === POLICYGENIUS_HOST || hostName === LINKSYNERGY_HOST)) {
if( hostName !== POLICYGENIUS_HOST ) {
__prefetch.init(link);
}
//Generate Tracking ID
var idsObj = getTrackingIdHash();
//append tracking id
url = appendTrackingId(url, hostName, idsObj.tid);
//set tracking attributes
link = setAttributesToLink(link, {
"href": url,
"rel": "nofollow noopener",
"target": "_blank",
"data-uid": USER_ID_HASH,
"data-cid": idsObj.uid,
"data-tid": idsObj.tid,
});
}
}
}
}
return {
setCookie: setCookie,
setTrackingId: setTrackingId,
getUserIdHash: getUserIdHash,
USER_ID_HASH: USER_ID_HASH,
getUniqueId: getUniqueId,
getTrackingIdHash: getTrackingIdHash
}
})(__cookieController, __helper, __linkprefetch);
//set cookie values
__linkTrackingController.setCookie();
function detectIsIE(){
var ua = window.navigator.userAgent;
var msie = ua.indexOf("MSIE ");
// IE browser check
if (msie > 0 || !!navigator.userAgent.match(/Trident.*rv\:11\./)) {
return true;
}
return false;
}
document.addEventListener('DOMContentLoaded', function () {
//set user id
var event;
// The 'new Event' code is not supported in IE so update code for IE
if(detectIsIE()){
event = document.createEvent('Event');
event.initEvent('tidSet', true, true);
} else{
event = new Event('tidSet');
}
window.dispatchEvent(event);
window.__mpctc = (function(){
return {
'userid': function(){
return __linkTrackingController.getUserIdHash();
},
'tid': function(){
return (__linkTrackingController.getTrackingIdHash()).tid
}
}
})();
});
</script>
<script>
window.shortcodesOnPage = ["related"];
if(window.dataLayer){
window.dataLayer.push({
'shortcodesOnPage': window.shortcodesOnPage
});
}
window.shortcodesPartnersOnPage = [];
</script><script type="text/javascript">
var e2e = (function(){
var E2E_HOST = 'related.forbes.com';
var BANKRATE_HOST = 'oc.brcclx.com';
var analyticsParams = {
pageview_event: 'pageview',
bankrate_event: 'bankrate',
page_template: 'Generic Review',
tid: __linkTrackingController.USER_ID_HASH,
session_pageview_count: '1',
original_tracking_param: '',
original_tracking_param_value: '',
referrer_host: '',
referrer_url: document.referrer,
author_name: 'Kelly Main',
author_role: 'Former Staff Writer',
primary_category: 'Business',
secondary_category: 'Software',
published_date: 'July 31, 2024',
updated_date: 'Jul 31, 2024',
ra_feed_enabled: 0 };
/**
* Logs Event to Database
* @param args
*/
function log(args){
var analyticsData = args || {};
var wp_action = {
'token': '9771e44f2b',
'action': 'e2e_logging',
};
var data = Object.assign({},wp_action,analyticsData);
if( Object.keys(analyticsData).length !== 0 ){
fetch('https://www.forbes.com/advisor/wp-admin/admin-ajax.php', {
method: "POST",
body: new URLSearchParams(data).toString(),
headers: {
"Content-type": "application/x-www-form-urlencoded; charset=UTF-8"
}
})
}
}
/**
* Sets GTAG User ID
*/
function setGtagUserId(){
gtag('set', {'user_id': __linkTrackingController.USER_ID_HASH});
}
/**
* Logs Page View Event to database
* @param a
*/
function logPageView(a){
var args = a || {};
var event = ( args.hasOwnProperty('event') && !!args.event ) ? args.event : analyticsParams.pageview_event;
log({
event: event,
template: analyticsParams.page_template,
tid: analyticsParams.tid,
og_tracking_parameter: analyticsParams.original_tracking_param,
og_tracking_parameter_value: analyticsParams.original_tracking_param_value,
});
}
/**
* Check for a valid html element
* @param element
*/
function isElement(element) {
return element instanceof Element || element instanceof HTMLDocument;
}
/**
* Sends Page View Event to analytics
* @param params
*/
function sendPageviewEvent(params){
window.dataLayer.push({
'cd': {
'ReferrerHost': analyticsParams.referrer_host,
'ReferrerUrl': analyticsParams.referrer_url
}
});
}
/**
* Sends Multiple (Total 2) Page View Events to analytics in 10 seconds interval
*/
function sendPageviewEventMultiple(){
var statusCount = 1;
var totalExecCount = 2;
var initialTime = 10;
var increment = 10;
var eventName = analyticsParams.pageview_event;
var recursiveAnalyticscall = setInterval(function(){
var newEventName = eventName + '-' + initialTime;
sendPageviewEvent({event:newEventName});
if( statusCount === totalExecCount ){
clearInterval(recursiveAnalyticscall);
}
initialTime += increment;
statusCount++;
},10000);
}
function e2eSendPageView(){
sendPageviewEvent();
// sendPageviewEventMultiple();
}
/**
* Gets host name from a url string
* @param url
* @returns {string}
*/
function getHostName(url) {
if (!!url) {
var link = document.createElement('a');
link.href = url;
return link.hostname;
}
return url;
}
/**
* Logs bankrate click event to database
*/
function logBankrateEvent(){
log({
event: analyticsParams.bankrate_event,
cc_name: analyticsParams.cc_name,
info: analyticsParams.cta_info,
placement: analyticsParams.cta_placement,
template: analyticsParams.page_template,
tid: analyticsParams.tracking_id,
og_tracking_parameter: analyticsParams.original_tracking_param,
og_tracking_parameter_value: analyticsParams.original_tracking_param_value,
product_id : analyticsParams.product_id,
product_position : analyticsParams.product_position
});
}
/**
* Sends Bankrate click Event to analytics
*/
function sendBankrateEvent(){
window.dataLayer.push({
'cd': {
'BankrateClickCardName': analyticsParams.cc_name,
'BankrateClickCTA': analyticsParams.cta_info,
'ProductType': analyticsParams.product_type,
'ProductId': analyticsParams.product_id,
'BankrateClickPosition': analyticsParams.product_position,
'CardCategoryTabName': analyticsParams.card_category_tab_name,
}
});
}
function sendBankrateClickEvent(targetEl) {
if(isElement(targetEl) && targetEl.tagName.toLowerCase() === 'a'){
var href = targetEl.getAttribute('href');
var host_name = getHostName(href);
if (!!host_name && ( host_name === E2E_HOST || host_name === BANKRATE_HOST ) ) {
var card_name = targetEl.getAttribute('data-cc-name');
var card_info = targetEl.getAttribute('data-cta-info');
var card_placement = targetEl.getAttribute('data-cta-placement');
var product_type = targetEl.getAttribute('data-product');
var product_id = targetEl.getAttribute('data-product-id');
var tracking_id = targetEl.getAttribute('data-tid');
var product_position = targetEl.getAttribute('data-position');
var card_category_tab_name = targetEl.getAttribute('data-tab-name');
analyticsParams.cc_name = !!card_name ? card_name : targetEl.innerText;
analyticsParams.cta_info = !!card_info ? card_info : '';
analyticsParams.cta_placement = !!card_placement ? card_placement : '';
analyticsParams.product_type = !!product_type ? product_type : '';
analyticsParams.product_id = !!product_id ? product_id : '';
analyticsParams.tracking_id = tracking_id;
analyticsParams.product_position = product_position;
analyticsParams.card_category_tab_name = !!card_category_tab_name ? card_category_tab_name : '';
logBankrateEvent();
sendBankrateEvent();
analyticsParams.tracking_id = '';
}
}
}
/**
* Handler to handle bankrate clicks
* @param e
*/
function handleBankrateCtaClick(e){
var targetEl = e.target;
var el;
if( targetEl.tagName.toLowerCase() === 'a' ){
el = targetEl;
}else{
if( Element.prototype.closest ){
el = targetEl.closest('a');
}
}
sendBankrateClickEvent(el);
}
/**
* Add listeners
*/
function addEvents(){
var trackingElement = document.querySelectorAll('.inarticle-link-tracking');
for(var i = 0; i < trackingElement.length ;i++){
trackingElement[i].addEventListener('click',handleBankrateCtaClick);
}
}
function initPolyfilForClosest(){
if (!Element.prototype.matches) {
Element.prototype.matches = Element.prototype.msMatchesSelector ||
Element.prototype.webkitMatchesSelector;
}
if (!Element.prototype.closest) {
Element.prototype.closest = function(s) {
var el = this;
do {
if (el.matches(s)) return el;
el = el.parentElement || el.parentNode;
} while (el !== null && el.nodeType === 1);
return null;
};
}
}
function init(){
initPolyfilForClosest();
addEvents();
// setGtagUserId();
e2eSendPageView();
}
return {
init : init
}
})();
e2e.init();
</script>
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