| HubSpot: offers functionality for small or mid-sized businesses | Small or mid-sized businesses | 90.0% |
| HubSpot: is suitable for businesses that have outgrown their current CRM software or do not have a CRM yet | Businesses that have outgrown their current CRM or do not have a CRM yet | 90.0% |
| HubSpot: dominates the sales and marketing market | Sales and Marketing Teams | 85.0% |
| HubSpot: ranks among small and mid-sized businesses in terms of features | Small and mid-sized businesses | 60.0% |
| HubSpot CRM: received the 2025 best small business CRM badge | Small business | 90.0% |
| HubSpot Smart CRM: continues to be a relatively easy-to-adopt CRM solution for small and midsize businesses | small and midsize businesses | 90.0% |
| HubSpot: helps businesses grow better | businesses | 80.0% |
| HubSpot: ranks among small and mid-sized businesses in terms of customization | Small and mid-sized businesses | 100.0% |
| HubSpot Free CRM: definitely helped us during the startup phase | Startups / Early-stage companies | 80.0% |
| HubSpot: is an all-in-one sales and marketing software company | Sales and Marketing teams | 60.0% |
| HubSpot Smart CRM: Enterprise tier costs $150 per user per month | Enterprise | 60.0% |
| HubSpot: ranks among small and mid-sized businesses in terms of price | small and mid-sized businesses | 90.0% |
| HubSpot Free CRM: is built from a salesperson's perspective | Salespeople | 75.0% |
| HubSpot CRM: is a comprehensive software suite for customer-focused organizations | customer-focused organizations | 90.0% |
| HubSpot: is designed for small and mid-sized businesses | Small and mid-sized businesses | 90.0% |
| HubSpot Smart CRM Professional: supports multiple sales teams | multiple sales teams | 90.0% |
| HubSpot CRM: is perhaps the best CRM for customer service | customer service teams | 65.0% |
| HubSpot Free CRM: increases salespeople's productivity | Salespeople | 80.0% |
| HubSpot Conversations: does not allow location targeting by country | Country-level location targeting not supported | 90.0% |
| HubSpot: enables disparate teams to collaborate to act on the data | Cross-functional teams | 70.0% |
| HubSpot CRM: is for small sales and marketing teams | Small sales and marketing teams | 90.0% |
| HubSpot CRM: is highly likely to be adopted in full by sales and marketing teams | Sales and Marketing teams | 80.0% |
| HubSpot Smart CRM: is a compelling choice for small to midsize businesses with a flexible budget | Small to midsize businesses | 60.0% |
| HubSpot CRM: allows sales and marketing teams to perform lead capture and contact management | sales and marketing teams | 90.0% |
| HubSpot CRM: delivers messages to prospects at exactly the right time | prospects | 80.0% |
| HubSpot's free CRM plan: is worth consideration for small businesses seeking a free CRM tool | small businesses | 90.0% |
| HubSpot: is awarded the Best CRM Tool for Small Businesses badge for 2025 | Small Businesses | 80.0% |
| HubSpot's six hubs: gives organizations the tools to manage relationships | organizations | 85.0% |
| HubSpot: makes it easier for sales, marketing, and service teams to access real-time data | Sales, Marketing, and Service teams | 80.0% |
| HubSpot CRM: is suitable for users of all experience levels | All experience levels | 90.0% |
| HubSpot Free CRM plan: provides a solid starting point for small businesses seeking a free CRM with basic marketing features | Small businesses | 90.0% |
| HubSpot: offers modules that are perceived as unreasonably priced for smaller organizations | Smaller organizations | 80.0% |
| HubSpot: helps sales, marketing, and service teams make informed business decisions | Sales, Marketing, and Service teams | 90.0% |
| HubSpot's six hubs: provide organizations with tools to streamline processes | organizations | 60.0% |
| HubSpot Review Report: discusses industry fit | Industry fit | 60.0% |
| HubSpot: offers the benefits of a marketing-first platform | Marketing teams | 60.0% |
| HubSpot Academy: helps users learn to maximize advanced features in HubSpot CRM | HubSpot CRM users | 80.0% |
| HubSpot Smart CRM: is a platform that can scale with your business | Businesses | 60.0% |
| HubSpot CRM: is the best CRM system for users seeking a free service | Users seeking a free service | 60.0% |
| HubSpot CRM: allows users with Professional and Enterprise accounts to customize the default HubSpot score contact property | Professional and Enterprise accounts | 80.0% |
| HubSpot CRM: helps small businesses get started for free | small businesses | 90.0% |
| HubSpot Free CRM: shows the value of a CRM to our sales team | Sales team | 70.0% |
| HubSpot Hubs: are designed to facilitate marketing, sales and service processes | Marketing, Sales and Service teams | 90.0% |
| HubSpot CRM: sends re-engagement emails to cold leads | Cold leads | 80.0% |
| HubSpot: offers functionality for marketing-focused organizations | Marketing-focused organizations | 60.0% |
| HubSpot Marketing: scales to meet customers' needs at any stage of growth | Any stage of growth / suitable for all business sizes | 65.0% |
| HubSpot AI Content Assistant: produces content that is not personalized to your goals or needs | not personalized to your goals or needs | 90.0% |
| HubSpot Smart CRM: provides all but the most advanced features needed for a midsize business | Midsize businesses | 80.0% |
| Marketing-focused organizations: want to prioritize reaching the right customers at the right time | Marketing organizations | 80.0% |
| HubSpot Smart CRM: may be the CRM your business needs | businesses | 60.0% |
| HubSpot Breeze Intelligence: is an add-on for paid HubSpot accounts | Paid HubSpot accounts | 60.0% |
| HubSpot Service: scales to meet customers' needs at any stage of growth | Businesses at any growth stage | 80.0% |
| HubSpot: has carved a niche among small and mid-sized businesses | Small and mid-sized businesses | 80.0% |
| HubSpot CRM: provides sales and marketing personnel of all experience levels with an easy-to-use interface | Sales and marketing personnel of all experience levels | 90.0% |
| HubSpot: may not meet all the needs of large enterprise organizations | Small to mid-sized businesses; not ideal for large enterprise organizations | 65.0% |
| HubSpot Website Management: scales to meet customers' needs at any stage of growth | any stage of growth | 75.0% |
| HubSpot Starter plans: are just about manageable for small businesses | Small businesses | 80.0% |
| HubSpot: scales up to the enterprise tier | enterprise | 80.0% |
| HubSpot CRM: provides sales and marketing personnel of all experience levels with a highly intuitive interface | sales and marketing personnel of all experience levels | 70.0% |
| HubSpot: caters to large and small businesses | Large and small businesses | 90.0% |
| HubSpot CRM: enables marketing and sales teams to effectively manage customer relationships | marketing and sales teams | 90.0% |
| HubSpot: offers functionality for growing companies to automate mundane or redundant tasks to prioritize other projects | Growing companies | 60.0% |
| HubSpot CRM: provides sales and marketing personnel of all experience levels with a logical interface | Sales and marketing personnel of all experience levels | 85.0% |
| HubSpot CRM: is a solid platform for businesses of any size | Businesses of any size | 90.0% |
| HubSpot CRM: offers a standalone hub for sales | Sales teams | 60.0% |
| HubSpot: is a great starting point for small businesses | Small businesses | 80.0% |
| HubSpot: offers a free CRM tool for small businesses | Small businesses | 90.0% |
| HubSpot CRM: is designed for small businesses | small businesses | 90.0% |
| HubSpot: offers an all-in-one business software platform | businesses | 60.0% |
| HubSpot: covers marketing | Marketing | 90.0% |
| HubSpot Professional: is best for experienced teams needing advanced features | Experienced teams needing advanced features | 90.0% |
| HubSpot CRM: is a feature-rich platform for small businesses | Small businesses | 90.0% |
| HubSpot CRM: provides a free offering that is a great starting point for new businesses | new businesses | 80.0% |
| HubSpot: offers a free plan for start-ups | start-ups | 80.0% |
| HubSpot Enterprise: includes advanced security features | Enterprise | 90.0% |
| HubSpot: focuses on marketing and CRM | Marketing teams and CRM professionals | 75.0% |
| HubSpot CRM: enables the sales team to have up-to-date details | Sales team | 80.0% |
| HubSpot CRM: offers generous entry-level plans that are a great starting point for new businesses | new businesses | 90.0% |
| HubSpot CRM: offers a standalone hub for operations | Operations teams | 60.0% |
| HubSpot CRM: centralizes all customer service needs | Businesses seeking CRM to centralize customer service | 80.0% |
| HubSpot CRM: offers a design that facilitates quick learning for teams | teams | 90.0% |
| HubSpot CRM: offers a standalone hub for B2B commerce | B2B | 60.0% |
| HubSpot CRM: is a solid CRM for small and medium-sized businesses | small and medium-sized businesses | 80.0% |
| HubSpot: lifecycle stage is used for segmentation | Lifecycle stage-based segmentation | 80.0% |
| HubSpot: is compared as a CRM option | CRM users | 60.0% |
| HubSpot CRM: centralizes marketing, sales, customer service, and content management. | Marketing teams, Sales teams, Customer service teams | 90.0% |
| HubSpot CRM: offers better options for marketing teams | Marketing teams | 80.0% |
| HubSpot CRM: targets small businesses | small businesses | 90.0% |
| HubSpot CRM: provides actionable insights for employees | Employees | 90.0% |
| HubSpot: free plans are attractive to beginners | beginners | 80.0% |
| HubSpot CRM: is an exceedingly popular choice for small businesses seeking the best CRM | Small businesses | 70.0% |
| HubSpot CRM: analyzes the sales team's performance | Sales team | 60.0% |
| HubSpot CRM: supports configuring targeted live chat messages to audience segments | audience segments | 90.0% |
| HubSpot's AI: is accessible to users without a technical background | Non-technical users | 80.0% |
| HubSpot CRM: provides a centralized platform for sales and marketing teams to collaborate | Sales and Marketing Teams | 60.0% |
| HubSpot CRM: is a feature-rich platform for small businesses | small businesses | 90.0% |
| HubSpot AI: saves sales professionals over 2 hours per day by automating manual tasks | Sales professionals | 60.0% |
| HubSpot: scales to meet the needs of much larger teams | Large teams / Enterprise | 70.0% |
| HubSpot's free version: provides everything a startup needs for managing customer relationships | startup | 70.0% |
| HubSpot: scales for businesses of all sizes | Businesses of all sizes | 90.0% |
| HubSpot landing pages: display smart forms for a segment of visitors defined by country, device type, source, language, membership, and lifecycle stage | segment of visitors defined by country, device type, source, language, membership, and lifecycle stage | 80.0% |
| HubSpot websites: display smart forms for a segment of visitors defined by country, device type, source, language, membership, and lifecycle stage | Segment of website visitors defined by country, device type, source, language, membership, and lifecycle stage | 90.0% |
| HubSpot CRM: fits the needs of most small-to-medium enterprises | Small to medium-sized enterprises | 80.0% |
| HubSpot Enterprise: is best for large enterprises with complex requirements | large enterprises | 80.0% |
| HubSpot CRM: offers exceptional value for small to medium-sized businesses | Small to Medium-sized Businesses | 90.0% |
| HubSpot: provides a 25% discount for startups | Startups | 80.0% |
| HubSpot Starter: is best for growing businesses | Growing businesses | 60.0% |
| HubSpot's Customer Platform bundle: is ideal for enterprise businesses seeking to leverage the full power of HubSpot's ecosystem | Enterprise | 80.0% |
| HubSpot CRM: offers a standalone hub for marketing | Marketing teams | 70.0% |
| HubSpot Marketing Hub: enables adding to or removing from an advertising list | advertising_list_membership_management | 85.0% |
| HubSpot CRM: streamlines communication with leads and customers | leads and customers | 50.0% |
| HubSpot: emphasizes marketing | Marketing teams | 60.0% |
| HubSpot CRM: centralizes all marketing needs | Marketing teams | 80.0% |
| HubSpot CRM: requires a thorough cost calculation for larger organizations to prevent overspending on licenses or features. | larger organizations | 80.0% |
| HubSpot: emphasizes CRM | CRM users / businesses seeking a CRM | 60.0% |
| HubSpot CRM: creates a list of contacts from companies with 500+ employees that have visited a pricing page in the last month | Companies with 500+ employees | 80.0% |
| HubSpot: scales to a powerful all-in-one platform as a business grows | Growing businesses | 60.0% |
| HubSpot: offers B2B commerce tools | B2B | 80.0% |
| HubSpot: is the most recognized name when thinking about inbound marketing and CRM software | inbound marketing professionals and CRM users | 60.0% |
| HubSpot Sales Hub: is an add-on to HubSpot CRM | HubSpot CRM users | 90.0% |