Functionalities score is 5 out of 5
adds AI features to HubSpot CRM
allows adding ReCAPTCHA to forms easily
allows adding data consent to forms easily
allows building a dedicated page with only the form
allows management of most business processes in one place
allows mixing and matching features from HubSpot's Hubs to create a custom bundle
allows notifying team members after form submission
allows specifying the thank you page after form submission
alternatives to HubSpot are presented on the page
caters to large and small businesses
connects 1,500 tools
covers content
covers customer support
covers marketing
covers operations
covers price
covers sales
covers support
covers usability
defines how and when a chat window appears
embedded forms sit inside your ecommerce platform anywhere you want
embedded forms sit inside your site anywhere you want
embedded forms sit inside your web page anywhere you want
emphasizes CRM
emphasizes marketing
enables connections to almost any software you need
experience is slick
focuses on marketing and CRM
founded by Brian Halligan and Dharmesh Shah
founded in 2006
free plans are attractive to beginners
guides users through all features
has 3 pricing plans
has 5 Hubs
has a Trustpilot rating of 2.6 out of 5
has a customer service score of 4 out of 5
has a free tier packed with features
has a great interface
has a limited template selection
has a more modern interface
has a pricing structure that is quite complicated
has a rating of 4.4 out of 5 on Crozdesk
has a rating of 4.4 out of 5 on G2
has a rating of 4.5 out of 5 on Capterra
has a rating of 4.6 out of 5 on SourceForge
has a rating of 8.5 out of 10 on TrustRadius
has a slicker interface
has a user-friendly interface
has a value for money score of 4.5 out of 5
has an Automation score of 4.5 out of 5
has an Ease of Use score of 4.5 out of 5
has an overall score of 4.4 out of 5 for the value of its free plan and features
has connected components
has good alternatives
has its own AI for editing and improving email text
has most user reviews on popular software review sites such as G2, Capterra, Crozdesk, and SourceForge
has over 200,000 customers worldwide
improves marketing efficiency
includes B2B Commerce
includes Content
includes Marketing
includes Operations
includes Sales
includes Service
includes contact management as a feature
includes content marketing tools
includes content tools
includes customer service tools
includes customer support tools
includes marketing tools
includes operations tools
includes sales tools
integrates with Facebook
integrates with Gmail
integrates with Google Ads
integrates with Outlook
integrates with WordPress
integrates with Zoom
is a CRM
is a CRM platform
is a genuine all-in-one CRM
is a genuine heavyweight of CRM software
is a great starting point for small businesses
is a marketing automation platform
is an all-in-one CRM
is an all-in-one CRM platform
is compared as a CRM option
is compared with Freshsales
is easier to use
is easier to use than Salesforce
is easy to get started
is free
is legitimate
is one of the biggest CRM platforms
is one of the most popular CRMs
is questioned as to whether it is the best all-in-one CRM
is quick to get started
is quicker to learn
is reviewed in 2026
is the more feature-rich CRM software overall
is the most recognized name when thinking about inbound marketing and CRM software
is user-friendly
is well-suited for email marketing
labels most of its integrations as traditional integrations
lets you build a contact database
lets you configure what happens when a form is completed
lets you generate leads using forms and landing pages
lifecycle stage is used for lead tracking
lifecycle stage is used for segmentation
lifecycle stage is used for triggering automations
lifecycle stage ranks contacts by the nature of their relationship
logs all live chat messages
makes it easy to create email campaigns
makes it easy to manage email campaigns
makes it easy to send email campaigns
most parts are easy to navigate
offers 1500+ integrations
offers 6 form types
offers B2B commerce tools
offers Marketing Hub
offers Sales Hub
offers Service Hub
offers a Canva integration for creating graphic designs
offers a Starter plan
offers a broad range of features
offers a centralized platform for many different apps
offers a form editor that lets you drag and drop data capture fields or properties into position
offers a free CRM
offers a free CRM tool for small businesses
offers a free plan
offers a free plan for start-ups
offers a free trial
offers a full suite of service CRM tools
offers a full website CMS in the Content Hub
offers a great CRM system
offers a lot for free
offers a plan that provides access to all 6 Hubs
offers a user-friendly drag-and-drop editor
offers a wide range of tools
offers an all-in-one business software platform
offers an excellent free tier packed full of features
offers an exclusive 25% discount on the Growth Suite for our readers
offers automation capabilities
offers automation options in Marketing Hub
offers automation options in Sales Hub
offers automation options in Service Hub
offers better value than Salesforce
offers comprehensive support options across all areas
offers contact forms
offers contact management tools that are much more flexible and open-ended
offers content marketing tools
offers dropdown banners as form formats
offers e-Book download forms
offers email marketing
offers free accounts
offers free content tools
offers free customer service tools
offers free marketing tools
offers free plans
offers free sales tools
offers free tools that are hard to beat
offers lead generation
offers many advanced features
offers many options
offers many tools
offers more features overall than ActiveCampaign
offers more flexibility in tracking and logging customer interactions
offers more free tools than Freshsales
offers much more sophisticated features
offers newsletter sign-up forms
offers operations tools
offers pop-ups as form formats
offers registration forms
offers simple templates that work well with the HubSpot editor
offers slide-ins as form formats
offers smart forms
offers support forms
offers support options via a chat window
offers the CRM Suite
offers the option to set a lifecycle stage for new contacts
offers user guides for all Hubs
parts are very user-friendly
pricing gets expensive quickly on higher plans
pricing is included in the Pricing guides section.
pricing structure is somewhat complex
provides automated workflows to nurture leads
provides automation features
provides data consent functionality
provides email templates
provides form templates
provides on-screen tutorials for beginners for all features
provides on-screen tutorials when you first sign up
publishes every form on a page
scales as your business grows
scales for businesses of all sizes
scales to a powerful all-in-one platform as a business grows
scales to meet the needs of much larger teams
scales up to the enterprise tier
serves as an all-around CRM
speeds up the learning curve
suggests ReCAPTCHA should be default on every form to maintain privacy compliance
suggests data consent should be default on every form to maintain privacy compliance
the live chat feature is called chatflows
unifies customer data in HubSpot
uses ReCAPTCHA to help stop spam bots from submitting forms
uses prospecting tools in HubSpot CRM to identify the best leads
active lists change when contact properties change
allows access to most information from a single page
allows adding attachments to a deal
allows adding notes to a deal
allows adding product details to a deal
allows adding properties displayed in different sections
allows adding quotes to a deal
allows assigning tasks to the right person
allows changing deal stages to reflect your own sales process
allows creating a deal for a contact
allows creation of emails
allows delegation of emails
allows delegation of follow-ups
allows delegation of phone calls
allows logging of advertising activity for every contact
allows logging of email activity for every contact
allows logging of sales engagement for every contact
allows logging of web activity for every contact
allows manual creation of deals in every contact record
allows removing properties displayed in different sections
allows sending emails
allows setting the number of points
allows setting up meetings
allows tracking of relationships with every contact in incredibly fine detail
allows you to create tasks
considers support tickets to be among its main record types
defines lists as groups of contacts organized by shared properties
displays a list of companies in the CRM tab
displays a list of contacts in the CRM tab
displays a list of customer service tickets in the CRM tab
displays a list of deals in the CRM tab
displays associated records in the right sidebar
easily automates messages on multiple channels
enables dragging and dropping deals into a new stage in the sales pipeline
enables list-based segmentation
enables moving the deal forward
enables segmentation and targeting of contacts based on contact behaviour
enables tasks to move deals to the next stage
enables the sales team to have up-to-date details
enables viewing all information for a contact
exposes the Lead Status property by default
exposes the Lifecycle Stage property by default
has 181 contact properties
has a separate tab to view a full history
has features that cover the full CRM spectrum
helps turn contacts into paying customers
includes a CMS
includes email marketing
includes lead generation
includes sales pipelines
includes service tools
interface feels modern
interface is more user-friendly than Zoho CRM
is a big hitter in the CRM market
is a customer relationship management platform
is completely free
is customizable
is free
is free and includes landing pages
is rated by many people as the best free CRM software available
lets users create tasks from a deal by checking a box
lets users create tasks from a deal by selecting Create Tasks
lets you set up positive and negative scoring for companies/deals separately
lets you set up positive and negative scoring for contacts separately
lists all current cards on the record
offers 1500+ integrations to add the tools you want
offers a free trial
offers a free version
offers a standalone hub for B2B commerce
offers a standalone hub for CMS
offers a standalone hub for marketing
offers a standalone hub for operations
offers a standalone hub for sales
offers a standalone hub for support
offers a superior user experience
offers active lists
offers an excellent free tier
offers better options for marketing teams
offers customizable lead scoring
offers extensive customization options
offers static lists
offers very flexible marketing campaign options
offers very flexible sales campaign options
opens editing options for individual cards when Edit is clicked
presents a large amount of information on a single screen
provides a summary of recent contact activity
provides access to actions via the left sidebar
provides access to contact properties via the left sidebar
provides an Inbox view to access all chat history
provides tickets as the customer service counterpart to deals in sales
right sidebar adds invoices
right sidebar adds payments
right sidebar adds subscriptions
serves as the heart of HubSpot
shows activities in the main column
shows all records linked to a contact
shows associations in the main column
shows pipelines as a kanban board on the Deals page
static lists don't change unless manually edited
stores all data
stores all pipeline data in one place
stores all pipeline information in one place
uses AND/OR criteria to fine-tune lead scoring
uses information to populate properties such as lifecycle stage and lead scoring
allows adding image blocks to the email body
allows adding new content blocks from the left sidebar
allows adding text blocks to the email body
allows adding the subject line in the Settings tab
allows combining emails, SMS, and push notifications in the same workflow
allows designing an email in under 30 minutes
allows selecting recipients through the Send or Schedule tab
allows sending emails, SMS messages, or web push notifications
allows setting a waiting time before the next action.
allows setting up drip campaigns to send sequences of emails at fixed times
allows writing an email in under 30 minutes
automates lead scoring
automates segmentation
calls this content 'dynamic content'
calls this content 'smart content'
can split workflows with if/then conditions
defines six types of actions that can be added to a marketing workflow
displays a formatting menu at the top of every text box
enables adding to or removing from an advertising list
enables creating multiple pathways with if/then conditions, or connecting to and triggering another workflow.
enables email personalization using tokens
enables personalization of subject lines using the same data as the body text
enables reporting users to close 8X more deals
enables uploading an image to add a logo
has email settings at the top of the screen
has scheduling options at the top of the screen
has testing options at the top of the screen
includes a 'Design with Canva' button in the editor.
includes email marketing as a core feature
includes the 'Ads management' action type
includes the 'Communication' action type
includes the 'Delay' action type.
includes the 'List management' action type to add or remove contacts from lists
includes the 'Record management' action type to create or edit contact data
includes the 'Workflow conditions' action type.
influences open rates
lets you check how your email looks in an inbox
lets you schedule emails for later
lets you send a test email to a teammate
lets you send a test email to yourself
lets you send emails immediately
offers SEO features
offers a free trial
offers a generative AI writing tool that can expand text
offers a generative AI writing tool that can reword text
offers a generative AI writing tool that can rewrite text
offers a generative AI writing tool that can shorten text
offers dozens of action triggers
offers email marketing
offers flexible A/B testing
offers landing pages
offers marketing automation as a core strength
offers social media marketing capabilities
offers two testing options
offers unlimited actions per workflow on higher plans
opens the editing menu on the left when a block is clicked
organizes template content into content blocks
personalizes emails to show different content to different contacts on paid plans
provides AI tools for content generation
provides a drag-and-drop editor for creating emails.
provides an Automations tab for building and managing workflows
provides analytics
provides websites
triggers emails when a contact browses a web page
triggers emails when a contact clicks a link
triggers emails when a contact fills out a form
triggers workflows based on subscriber actions
uses a visual workflow builder
uses all CRM data to personalize emails
uses enrollment triggers that are action-based
uses enrollment triggers that are filter-based
uses layout blocks to structure email designs
allows you to build workflows for the entire sales funnel
can act on a prospect's action, such as clicking a link in a marketing campaign
centralizes deals
centralizes pipelines
connects to Gmail accounts to send emails
connects to Outlook accounts to send emails
enables A/B testing of different email versions
enables automatic assignment of tasks
enables automatic movement of tasks
enables automation of more manual tasks
enables planning follow-up calls based on deal updates
enrolls a prospect into a sequence after a prospect's action
includes pre-made sales email templates
is free with every HubSpot account
lets you build personalized follow-up sequences
lets you mix automated emails
offers a free version
offers sales automation
provides automation that connects sales and marketing
allows assigning specific chat widgets to team members
allows chat widgets to be assigned to specific team members
allows creation of ticket pipelines for managing tasks across a team
assigns chats to team members based on rules
automates answers to recurring questions
connects email channels
connects live chat channels
connects phone channels
enables embedding live chat widgets on any web page
enables live chat widget creation
has live chat automation
has ticketing
includes chatflows as part of HubSpot Automations
lets you automate ticket creation with workflows
lets you automate ticket delegation with workflows
lets you automate ticket updates with workflows
lets you build live chat widgets for Facebook Messenger
routes help requests to the most appropriate destination based on the page context
benefits from being part of an even bigger suite of business apps
covers the full CRM spectrum
enables automated messaging across multiple channels
is a big hitter in the CRM market
is packed with features
is part of a larger suite of business apps
is priced more attractively than HubSpot
offers highly flexible marketing campaign options
offers highly flexible sales campaign options
offers omnichannel communications options
supports email
supports live chat
supports push notifications
supports self-service portals
supports social media
supports telephone
supports web conferencing
includes marketing automation
includes sales automation
is a CRM for SME sales and marketing teams
is a competitor to HubSpot
is compared as a CRM option
offers AI-powered lead scoring
offers an easy-to-use experience
offers great value
offers lead generation
offers much more affordable prices than HubSpot
offers multichannel marketing campaigns
offers sales pipelines
offers some advanced features
cannot match the breadth of HubSpot
has a clean and slick interface
has a very low learning curve
is a specialist sales CRM for small businesses
is attractively priced
is strong at building sales pipelines
is strong at managing sales pipelines
offers multiple views to see different information
offers paid-for extras for email marketing
offers paid-for extras for lead generation
offers paid-for extras for web tracking
simplifies tracking of processes
costs $20 per month
includes 1,000 marketing contacts
includes 5,000 emails
includes ads
includes landing pages
includes live chat
includes payments
provides blogging capabilities
provides email marketing automation
includes 1 pipeline
includes 100 marketing contacts
includes 2,000 emails
includes 20 landing pages
includes a blog
includes a website
includes ads
includes live chat
has 110+ apps available
includes ActiveCampaign integration
includes Brevo integration
includes Mailerlite integration
includes Pipedrive integration
includes Shopify integration
includes Zoho CRM integration
offers two-way, real-time data synchronization
has a lot of similarities to HubSpot
is more affordable than HubSpot, especially for plans above the cheapest tiers
offers a free plan
offers an all-in-one suite that combines multiple features
positions itself as a one-stop CRM
pricing is its biggest differentiator
provides access to tools from all three bays
allows adding meeting scheduling to landing pages and web pages
allows adding videos to landing pages and web pages
is a content management system
landing pages start with templates
provides website management
supports website building and content management
includes B2B Commerce Hub
includes Content Hub
includes Marketing Hub
includes Operations Hub
includes Sales Hub
includes Service Hub
functions as an enterprise CRM
has no free plan
is often considered complicated by small business users
is often considered expensive by small business users
is rated as one of the best CRM software options for sales teams
is regarded as one of the best CRM tools for enterprise sales teams
enables building and automating sales funnels
has a CRM
is a marketing automation platform
is more affordable than HubSpot
specializes in email marketing
is listed on this page
splits its products into separate bays for customer support
splits its products into separate bays for marketing
splits its products into separate bays for sales
Starter plan includes 1,000 marketing contacts
Starter plan includes 2 Sales seats
Starter plan includes 2 Service Hub users
pricing starts at $50/month
can be used to create adverts
can be used to create blogs
can be used to create social posts
can be used to create whole websites
are easier to use than HubSpot's marketing automation platform
are highly intuitive
are more flexible than HubSpot's marketing automation platform
is easier to use than HubSpot's marketing automation platform
is highly intuitive
is more flexible than HubSpot's marketing automation platform
allow contacting support via email
allow contacting support via phone
include the ability to talk to the HubSpot team via the chat window
is at the core of HubSpot tools
provides deal tracking
provides in-depth, customizable contact management
creates relevant outreach content to maximize engagement
saves sales professionals over 2 hours per day by automating manual tasks
includes all HubSpot products
is an all-in-one plan
enables tracking every support and sales process with deals
enables tracking every support and sales process with tickets
provide a good starting point
save time
can be embedded on a page
can be shared via URL
acts as a search function for the knowledge base
uses a bot to direct users to relevant resources when questions are asked
allows 2 pipelines per account
costs $20 per month per user
integrate data that is created only after the platforms are connected
send data in one direction
are more customizable
offer more advanced automation options than HubSpot
can be connected with HubSpot
has 1300+ email templates
is listed on this page
is listed on this page
is listed on this page
has a review listed on this page
its review is listed on this page
is listed on this page
is listed on this page
is HubSpot's product suite
has a review listed on this page
is in beta
is listed on this page
is mentioned in the content
defines what people see when a chat window appears
do not use the visual automation builder
can update contact properties
uses the same interface as the HubSpot email editor
have pre-formatted fields
display smart forms for a segment of visitors defined by country, device type, source, language, membership, and lifecycle stage
allows up to 10 actions in a single workflow
allows up to 10 actions in a single workflow
helps generate ideas for subject lines
enables design of graphics in the HubSpot editor
is listed on this page
are fully customizable
display smart forms for a segment of visitors defined by country, device type, source, language, membership, and lifecycle stage
are available for free
scores 4 out of 5
enables embedding by selecting a pre-made form from the menu
is a good tool for a business to get started online
provides everything a startup needs for managing customer relationships
are superior
includes simple tools from all Hubs
score 4 out of 5
is listed on this page
is listed on this page
is listed on this page
is listed on this page
is listed on this page
is listed on this page
is listed on this page
appears on this page
is listed on this page
is listed on this page
is listed on this page
is listed on this page
offer better capabilities for analyzing business metrics
is listed on this page
work with HubSpot
offers HubSpot alternatives
HubSpot's product suite is called Customer Platform.
HubSpot's product suite has 6 different Hubs: Marketing, Sales, Service, Content, Operations, and B2B Commerce.
HubSpot lets you mix and match features from its Hubs to create your own bundle.
HubSpot offers a plan with access to all 6 Hubs.
HubSpot's Hubs include Marketing, Sales, Service, Content, Operations, and B2B Commerce.
HubSpot is good for email marketing.
HubSpot's core email marketing tools are free to use.
HubSpot is very easy to create, send and manage email campaigns.
HubSpot has a user-friendly drag-and-drop editor with a Canva integration for creating graphic designs.
HubSpot has its own AI for editing and improving email text.
HubSpot is a CRM platform.
HubSpot is a genuine heavyweight of CRM software.
HubSpot is known for its all-in-one business software with a focus on marketing and CRM.
HubSpot is the name that pops up the most when you think inbound marketing and CRM software.
HubSpot was founded by Brian Halligan and Dharmesh Shah.
HubSpot was founded in 2006.
HubSpot is now one of the biggest CRM platforms with over 200.000 customers worldwide.
HubSpot offers Sales Hub, Marketing Hub, and Service Hub.
HubSpot's features include contact management.
HubSpot's features include automation.
HubSpot's features include email marketing.
HubSpot's features include lead generation.
HubSpot covers usability, customer support, and price.
HubSpot offers a free plan.
HubSpot caters to businesses large and small.
HubSpot is one of the biggest CRM platforms.
HubSpot emphasizes marketing and CRM in its focus.
HubSpot is a great CRM system to use.
HubSpot has a very user-friendly interface.
HubSpot has a lot of tools and options.
Consistency helps speed up the learning curve when using HubSpot.
HubSpot offers a centralized platform for many different apps.
HubSpot lets you manage most business processes in one place.
HubSpot offers a free plan.
HubSpot CRM is a customer relationship management platform.
HubSpot CRM includes standalone hubs for sales, marketing, support, CMS, operations and B2B commerce.
HubSpot CRM's CRM Suite is an all-in-one plan that includes all HubSpot products.
HubSpot provides email templates.
The designs in HubSpot's email templates are a good starting point and save time.
HubSpot's template selection is limited.
Stripo can be connected with HubSpot.
Stripo has 1300+ email templates.
All Stripo email templates work with HubSpot.
HubSpot's simple templates work well with the HubSpot editor.
HubSpot's free tools are hard to beat.
HubSpot's free version has everything a start-up business needs for managing customer relationships.
HubSpot lets you build a contact database using forms and landing pages to generate leads.
HubSpot customizable pipelines let you track every support and sales process with deals and tickets.
HubSpot provides automated workflows to nurture leads and make your marketing efforts more efficient.
HubSpot has great support options across the board.
HubSpot's online knowledge base has user guides available for all the Hubs.
HubSpot provides on-screen tutorials when you first sign up to walk you through all the features.
HubSpot offers support options via a chat window.
HubSpot paid plans include the ability to talk to the HubSpot team through the chat window.
HubSpot Free CRM serves more as a search function for the knowledge base.
HubSpot Free CRM uses a bot to direct you to relevant resources when you ask a question.
HubSpot paid plans allow you to contact support via phone and email.
HubSpot is better value than Salesforce.
HubSpot is easier to use than Salesforce.
Salesforce is more of an enterprise CRM.
Salesforce is rated one of the best CRM software options for sales teams.
Salesforce is often considered complicated and expensive by small business users.
HubSpot has a free plan for start-ups.
HubSpot scales up to the enterprise tier.
HubSpot CRM has better options for marketing teams.
HubSpot Content Hub provides website management.
HubSpot has 3 pricing plans for 5 Hubs and the CRM Suite.
HubSpot Starter Marketing Hub costs $20/month for 1,000 marketing contacts, 5,000 emails, email marketing automation, blogging, landing pages, ads, live chat, and payments.
HubSpot Starter Sales and Service Hub allows 2 pipelines per account for $20/month/user.
HubSpot CRM Suite pricing starts at $50/month for Starter with 1,000 marketing contacts, 2 Sales, and 2 Service Hub users.
The free HubSpot CRM tools include 100 marketing contacts, 2,000 emails, 20 landing pages, 1 pipeline, a website, a blog, ads, and live chat.
HubSpot offers an exclusive 25% discount on the Growth Suite for our readers.
HubSpot is an all-in-one CRM platform that includes sales, marketing, customer support, content, and operations tools.
HubSpot's stacked free plan includes simple tools from all Hubs.
HubSpot is user-friendly, with most parts easy to navigate.
HubSpot has lots of advanced features, especially automation.
HubSpot offers 1500+ integrations, enabling you to connect to almost any software you need.
HubSpot’s pricing structure is quite complicated.
HubSpot’s pricing gets expensive quickly on higher plans.
HubSpot offers a free trial.
Engagebay has a lot of similarities to HubSpot.
Engagebay positions itself as a one-stop CRM.
Engagebay's products are split into separate bays for sales, marketing and customer support.
Engagebay has an all-in-one suite combining them all.
Engagebay has a free plan with access to tools from all three bays.
Engagebay's biggest difference is pricing.
Engagebay is more affordable than HubSpot, especially when above the cheapest tiers.
HubSpot offers much more sophisticated features.
HubSpot includes content marketing, operations, and B2B commerce tools.
HubSpot Marketing Hub offers marketing automation as a core strength.
HubSpot Marketing Hub allows setting up drip campaigns to send sequences of emails at fixed times.
HubSpot Marketing Hub can trigger workflows based on subscriber actions.
HubSpot Marketing Hub can combine emails, SMS, and push notifications in the same workflow.
HubSpot Marketing Hub can split workflows with if/then conditions.
HubSpot Marketing Hub can automate lead scoring and segmentation.
HubSpot Marketing Hub uses a visual workflow builder.
HubSpot Marketing Hub provides an Automations tab for building and managing workflows.
HubSpot Marketing Hub uses enrollment triggers that can be filter-based or action-based.
HubSpot Marketing Hub offers dozens of action triggers.
HubSpot Marketing Hub can trigger emails when a contact clicks a link.
HubSpot Marketing Hub can trigger emails when a contact browses a web page.
HubSpot Marketing Hub can trigger emails when a contact fills out a form.
HubSpot Marketing Hub defines six types of actions you can add to a marketing workflow.
HubSpot Marketing Hub includes the 'Communication' action type to send an email, SMS, or web push notification.
HubSpot Marketing Hub includes the 'Delay' action type to set a waiting time before the next action.
HubSpot Marketing Hub includes the 'Record management' action type to create or edit contact data.
HubSpot Marketing Hub includes the 'List management' action type to add or remove contacts to and from lists.
HubSpot Marketing Hub includes the 'Ads management' action type to add to or remove from an advertising list.
HubSpot Marketing Hub includes the 'Workflow conditions' action type to create multiple pathways with if/then conditions or connect to and trigger another workflow.
HubSpot Marketing Hub free plan allows up to 10 actions in a single workflow.
HubSpot Marketing Hub Starter plan allows up to 10 actions in a single workflow.
HubSpot Marketing Hub higher plans have no limit on actions per workflow.
HubSpot Marketing Hub offers a free trial.
Pipedrive is a specialist sales CRM for small businesses.
Pipedrive's strength is building and managing sales pipelines.
Pipedrive's interface is clean and slick.
Pipedrive makes it easier to track processes.
Pipedrive offers multiple views for seeing different information.
Pipedrive has a very low learning curve.
Pipedrive is attractively priced.
Pipedrive offers paid-for extras for lead generation, email marketing, and web tracking.
Pipedrive can't match the breadth of HubSpot.
HubSpot is a genuine all-in-one CRM covering sales, marketing, support, content, and operations.
HubSpot has a pricing structure that is a little complex.
HubSpot's free CRM is a good tool for a business to get started online.
HubSpot has a lot to offer.
HubSpot scales for every size of business.
HubSpot's parts are connected, making HubSpot an all-in-one CRM.
HubSpot lets you do a lot for free.
HubSpot offers a free CRM, sales, marketing, customer service, and content tools.
HubSpot has a great interface.
HubSpot's parts are very user-friendly and the experience is slick.
HubSpot is quick and easy to get started.
HubSpot provides on-screen tutorials for beginners for all features.
HubSpot CRM is highly customizable.
HubSpot CRM offers 1500+ integrations to add the tools you want.
HubSpot is a great starting point as a free CRM tool for small businesses.
HubSpot scales as your business grows.
HubSpot offers free accounts.
Salesforce has a reputation as one of the best CRM tools for enterprise sales teams.
Salesforce's sales and forecasting tools include more advanced automation options than HubSpot.
Salesforce's sales and forecasting tools are more customizable.
Salesforce's reporting tools are better for analyzing business metrics.
HubSpot serves better as an all-around CRM.
HubSpot's marketing tools are superior.
HubSpot offers a full website CMS in the Content Hub.
HubSpot is easier to use and quicker to learn.
HubSpot has a slicker, more modern interface.
HubSpot has an excellent free tier packed full of features.
Salesforce has no free plan.
ActiveCampaign is a marketing automation platform.
ActiveCampaign specializes in email marketing.
ActiveCampaign's automation builder and 900+ workflow templates are highly intuitive, easier to use, and more flexible than HubSpot's marketing automation platform.
ActiveCampaign has a CRM to build and automate sales funnels.
HubSpot is more feature-rich overall than ActiveCampaign.
HubSpot offers a full suite of service CRM tools.
HubSpot's Content Hub can be used to create blogs, whole websites, adverts, and social posts.
HubSpot's contact management tools are much more flexible and open-ended.
ActiveCampaign is more affordable than HubSpot.
HubSpot has a free tier packed full of features.
HubSpot CRM handles segmentation with lists.
HubSpot CRM defines lists as groups of contacts organised by shared properties.
HubSpot CRM offers static lists and active lists.
HubSpot CRM static lists don’t change unless you edit them manually.
HubSpot CRM active lists change as contact properties change.
HubSpot CRM automations can update contact properties.
HubSpot CRM automations let you control how you segment and target contacts based on contact behaviour.
HubSpot CRM presents a large amount of information on a single screen.
HubSpot CRM's left sidebar is where you find actions and contact properties.
HubSpot CRM actions include communication options, such as sending an email or setting up a meeting.
HubSpot CRM shows by default contact properties including Lifecycle Stage and Lead Status.
HubSpot CRM's main column shows activities and associations.
HubSpot CRM provides a summary of recent contact activity.
HubSpot CRM has a separate tab for viewing a full history.
HubSpot CRM associations show all the other records a contact is linked with.
HubSpot CRM's right sidebar shows associated records.
HubSpot CRM's right sidebar adds other objects such as subscriptions, payments and invoices.
HubSpot CRM lets you access most information from one page.
Most of what you see in HubSpot CRM is customizable.
HubSpot CRM's card builder lists all the current cards on the record.
In HubSpot CRM, clicking Edit opens editing options for individual cards.
In HubSpot CRM, you can add or remove the properties displayed in different sections.
HubSpot CRM has 181 contact properties.
HubSpot CRM lets you log web, email, advertising, and sales engagement for every contact.
HubSpot CRM uses this information to feed into properties like lifecycle stage and lead scoring.
HubSpot CRM has customizable lead scoring.
HubSpot CRM lets you set up positive and negative scoring for contacts and companies/deals separately.
HubSpot CRM lets you set the number of points and use AND/OR criteria to fine-tune lead scoring.
HubSpot CRM lets you track relationships with every contact in incredibly fine detail.
HubSpot CRM helps turn contacts into paying customers.
HubSpot is a genuine all-in-one CRM.
HubSpot offers a huge range of tools.
HubSpot Sales CRM is at the core of HubSpot tools with in-depth, customizable contact management and deal tracking.
HubSpot Marketing Hub includes email marketing, landing pages, websites, SEO, social media marketing, and analytics.
HubSpot Marketing Hub includes AI tools for generating content.
HubSpot Service Hub has live chat automation and ticketing.
HubSpot Service Hub can automate answers to recurring questions and assign chats to team members based on rules.
HubSpot offers automation options across its Sales Hub, Marketing Hub, and Service Hub.
HubSpot offers 1500+ integrations.
HubSpot offers a free trial.
HubSpot is an all-in-one CRM.
HubSpot is reviewed in 2026.
thebest provides HubSpot alternatives.
There are good alternatives to HubSpot.
HubSpot is one of the most popular CRMs.
HubSpot offers a free plan.
HubSpot offers a Starter plan.
HubSpot scales to a powerful all-in-one platform as a business grows.
HubSpot's Ease of Use score is 4.5 out of 5.
HubSpot's Value for Money score is 4.5 out of 5.
HubSpot's Editor and templates score is 4 out of 5.
HubSpot's Functionalities score is 5 out of 5.
HubSpot's Automation score is 4.5 out of 5.
HubSpot's Customer service score is 4 out of 5.
HubSpot's overall score for the value of its free plan and its features is 4.4 out of 5.
HubSpot can be tried for free.
Most HubSpot user reviews are on popular software review sites such as G2, Capterra, Crozdesk, and SourceForge.
HubSpot's rating on G2 is 4.4 out of 5.
HubSpot's rating on Capterra is 4.5 out of 5.
HubSpot's rating on Crozdesk is 4.4 out of 5.
HubSpot's rating on SourceForge is 4.6 out of 5.
HubSpot's rating on TrustRadius is 8.5 out of 10.
HubSpot's rating on Trustpilot is 2.6 out of 5.
HubSpot is a CRM and Marketing Automation platform.
HubSpot can connect 1,500 tools.
HubSpot's popular integrations include Gmail, Outlook, WordPress, Facebook, Google Ads, and Zoom.
HubSpot calls most of its integrations 'traditional' integrations.
HubSpot traditional integrations send data one way, from the external app into HubSpot.
HubSpot traditional integrations integrate data created only after the connection between the platforms is made.
HubSpot Operations Hub offers two-way, real-time data synchronization.
HubSpot Operations Hub has 110+ apps available.
HubSpot Operations Hub's 110+ apps include Pipedrive, Brevo, Zoho CRM, ActiveCampaign, Shopify and Mailerlite.
HubSpot is free.
HubSpot is legitimate.
HubSpot CRM is completely free.
Many people rate the free version of HubSpot CRM as the best free CRM software available.
The free HubSpot CRM includes sales pipelines.
The free HubSpot CRM includes email marketing.
The free HubSpot CRM includes lead generation.
The free HubSpot CRM includes service tools.
The free HubSpot CRM includes landing pages.
The free HubSpot CRM includes a CMS.
HubSpot CRM treats support tickets as one of its main record types.
In HubSpot CRM, tickets are to customer service what deals are to sales.
HubSpot Service Hub lets you create ticket pipelines for managing tasks across a team.
HubSpot Service Hub allows you to build workflows to automate ticket creation, delegation, and updates.
HubSpot Service Hub lets you connect multiple communication channels, including phone, email, and live chat.
HubSpot Service Hub lets you build live chat widgets.
HubSpot Service Hub enables embedding live chat widgets on any web page.
HubSpot Service Hub lets you build live chat widgets for Facebook Messenger.
HubSpot calls the live chat feature chatflows.
HubSpot Service Hub includes chatflows as part of HubSpot Automations.
With HubSpot chatflows, you don’t use the visual automation builder.
In HubSpot, a chat flow defines how and when a chat window appears.
In HubSpot, a chat flow defines what people see when a chat window appears.
HubSpot Service Hub lets you assign specific chat widgets to certain team members.
HubSpot Service Hub helps direct help to the best place from different pages by allowing you to assign chat widgets to specific team members.
HubSpot logs all live chat messages.
HubSpot CRM's Inbox view lets you view all chat history.
HubSpot offers a free plan.
Freshsales is a CRM for SME sales and marketing teams.
Freshsales features sales pipelines, multichannel marketing campaigns and lead generation.
Freshsales is very easy to use and offers great value.
Freshsales offers some advanced features at much more affordable prices than HubSpot.
Freshsales includes sales and marketing automation.
Freshsales offers AI-powered lead scoring.
HubSpot offers free plans that are attractive to beginners.
HubSpot offers more free tools than Freshsales.
HubSpot is the more feature-rich CRM software overall.
HubSpot offers more flexibility in how you track and log customer interactions.
HubSpot includes customer service, content marketing, and operations tools.
HubSpot scales to meet the needs of much larger teams.
HubSpot Marketing Hub includes email marketing as a core feature.
HubSpot Marketing Hub provides a drag-and-drop editor for creating emails.
HubSpot Marketing Hub organizes template content into content blocks.
HubSpot Marketing Hub lets you add new content blocks from the left sidebar.
HubSpot Marketing Hub uses layout blocks to structure email designs.
When you click inside a block in HubSpot Marketing Hub, the editing menu opens on the left.
HubSpot Marketing Hub lets you upload an image to add a logo.
HubSpot Marketing Hub includes a 'Design with Canva' button in the editor.
HubSpot Marketing Hub's Canva integration lets you design graphics in the HubSpot editor.
HubSpot Marketing Hub allows adding image and text blocks to the email body.
HubSpot Marketing Hub displays a formatting menu at the top of every text box.
HubSpot Marketing Hub's generative AI writing tool can reword, expand, shorten, or rewrite text.
HubSpot Marketing Hub supports email personalization with tokens.
HubSpot Marketing Hub can use all data in the CRM to personalize emails.
On paid plans, HubSpot Marketing Hub can personalize emails so they show different content to different contacts.
HubSpot Marketing Hub calls this smart content, also known as dynamic content.
HubSpot Marketing Hub allows writing and designing an email in under 30 minutes according to this review.
HubSpot Marketing Hub's email settings, testing, and scheduling options are at the top of the screen.
HubSpot Marketing Hub's AI writer is useful for generating subject line ideas.
HubSpot Marketing Hub lets you personalize subject lines using the same data as body text.
HubSpot Marketing Hub's Settings tab is where you add the subject line.
HubSpot Marketing Hub's subject line has a big influence on open rates.
HubSpot Marketing Hub's Send or Schedule tab lets you select recipients.
HubSpot Marketing Hub lets you send emails straight away or schedule them for later.
HubSpot Marketing Hub offers two testing options.
HubSpot Marketing Hub's A/B testing is very flexible.
HubSpot Marketing Hub lets you send a test email to yourself or a teammate to check how your email looks in an inbox.
HubSpot is an all-in-one CRM.
HubSpot Review 2026 poses the question of whether HubSpot is the best all-in-one CRM.
HubSpot is compared with Freshsales.
Freshsales is a competitor to HubSpot.
HubSpot Alternatives is mentioned in the content.
HubSpot CRM and Zoho CRM are two big hitters in the CRM market.
HubSpot CRM is packed with features that cover the full CRM spectrum.
Zoho CRM is packed with features that cover the full CRM spectrum.
Zoho CRM is part of an even bigger suite of business apps.
Zoho CRM benefits from being part of an even bigger suite of business apps with omnichannel communications options.
Zoho CRM supports telephone, email, social media, live chat, web conferencing, push notifications and self-service portals.
HubSpot CRM has very flexible sales and marketing campaign options.
Zoho CRM has very flexible sales and marketing campaign options.
HubSpot CRM can easily automate messages on multiple channels.
Zoho CRM can easily automate messages on multiple channels.
Zoho CRM is more attractively priced than HubSpot.
HubSpot CRM offers an excellent free tier.
HubSpot CRM offers a superior user experience.
HubSpot CRM's interface feels modern and user-friendly compared to Zoho CRM.
HubSpot Content Hub is a CMS for website building and content management.
HubSpot Content Hub landing pages start with templates.
HubSpot Content Hub allows you to add videos and meeting scheduling to landing pages and web pages.
HubSpot offers 6 form types.
HubSpot's embedded forms sit inside your site, ecommerce platform or web page anywhere you want.
HubSpot allows building a dedicated page with just the form.
HubSpot offers pop-ups, slide ins and dropdown banners as form formats.
HubSpot provides form templates.
HubSpot form templates have pre-formatted fields.
HubSpot offers form types such as newsletter sign-up forms, registration forms, e-Book download forms, contact forms and support forms.
HubSpot templates are fully customizable.
HubSpot's form editor uses the same interface as the HubSpot email editor.
HubSpot's form editor lets you drag and drop data capture fields or properties into position.
HubSpot also has smart forms.
HubSpot landing pages and websites can display smart forms for a segment of visitors using country, device type, source, language, membership, and lifecycle stage.
HubSpot allows adding data consent and ReCAPTCHA to forms easily.
HubSpot suggests data consent and ReCAPTCHA should be default on every form to maintain privacy compliance.
HubSpot's data consent and ReCAPTCHA help stop spam bots from submitting forms.
HubSpot's Options tab lets you set what happens when someone completes a form.
HubSpot's Options tab allows specifying the thank you page and notifying team members after form submission.
HubSpot offers the option to set a lifecycle stage for new contacts.
HubSpot's lifecycle stage ranks contacts by the nature of their relationship.
HubSpot's lifecycle stage is used for segmentation, triggering automations, and lead tracking.
HubSpot publishes every form on a page.
HubSpot forms can be shared by URL or embedded on a page.
HubSpot offers a free trial.
HubSpot's form block enables embedding by selecting a pre-made form from the menu.
HubSpot CRM keeps all data.
HubSpot CRM is the heart of HubSpot.
HubSpot Sales Hub is free with every HubSpot account.
HubSpot CRM displays a list of contacts, companies, deals, and customer service tickets in the CRM tab.
HubSpot CRM stores all pipeline data in one place.
HubSpot CRM lets you create a deal for a contact to see all information and move the deal forward.
HubSpot CRM lets you create deals manually in every contact record.
HubSpot CRM lets you change deal stages to reflect your own sales process.
HubSpot CRM lets you drag and drop deals into a new stage in your sales pipeline.
HubSpot CRM stores all pipeline information in one place so the sales team has up-to-date details.
HubSpot CRM shows pipelines as a kanban board on the Deals page.
HubSpot CRM lets you add attachments, quotes, notes, and product details to a deal.
HubSpot CRM lets you create tasks that move deals to the next stage.
HubSpot CRM lets you assign tasks to the right person.
HubSpot CRM allows you to create and delegate emails, phone calls and other follow ups.
HubSpot CRM lets you create tasks from a deal by checking a box and selecting Create Tasks.
HubSpot Sales Hub connects to Gmail or Outlook accounts to send emails.
HubSpot Sales Hub includes pre-made sales email templates.
HubSpot Sales Hub offers a free version.
HubSpot Sales Hub includes sales automation.
HubSpot Sales Hub centralizes deals and pipelines.
HubSpot Sales Hub lets you automate more manual tasks.
HubSpot Sales Hub lets you set rules to automatically assign and move tasks.
HubSpot Sales Hub allows planning follow-up calls based on deal updates.
HubSpot Sales Hub lets you mix automated emails to build personalized follow-up sequences.
HubSpot Sales Hub allows A/B testing of different email versions.
HubSpot Sales Hub lets you build workflows for the entire sales funnel.
HubSpot Sales Hub can act on a prospect's action, such as clicking a link in a marketing campaign.
HubSpot Sales Hub can enroll a prospect into a sequence after a prospect's action.
HubSpot Sales Hub provides automation that connects sales and marketing.
HubSpot adds AI features to HubSpot CRM.
HubSpot uses prospecting tools in HubSpot CRM to identify the best leads.
HubSpot AI creates relevant outreach content to maximize engagement.
HubSpot AI saves sales professionals over 2 hours each day by automating manual tasks.
HubSpot Analytics, reporting, and dashboards unify customer data in HubSpot.
HubSpot Marketing Hub users who use reporting close 8X more deals.
HubSpot CRM can be tried for free.
HubSpot is an all-in-one CRM.
HubSpot and Freshsales are compared as CRM options.
The page presents Best HubSpot alternatives.
The ESP selection tool is in Beta.
HubSpot pricing is included in the Pricing guides section.
ActiveCampaign Review is listed on this page.
GetResponse Review is listed on this page.
Brevo Review is listed on this page.
MailerLite Review is listed on this page.
Benchmark Email Review is listed on this page.
BenchmarkONE Review is listed on this page.
AWeber Review is listed on this page.
EmailOctopus Review is listed on this page.
Moosend Review is listed on this page.
Mailmodo Review is listed on this page.
EngageBay Review is listed on this page.
iContact Review is listed on this page.
MailUp Review is listed on this page.
Sellfy Review is listed on this page.
HubSpot Review is listed on this page.
Mailgun Review is listed on this page.
Mailjet Review is listed on this page.
Omnisend Review is listed on this page.
Mailchimp Review is listed on this page.
Constant Contact Review is listed on this page.
Beehiiv Review is listed on this page.
Klaviyo Review is listed on this page.
Kit Review is listed on this page.
Mailtrap Review is listed on this page.
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Agencies</a></li><li id="menu-item-17963" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-17963"><a href="/smtp-relay-deliverability/">SMTP & Deliverability</a></li><li id="menu-item-17964" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-17964"><a href="/certified-senders/">CSA Certified</a></li><li id="menu-item-17965" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-17965"><a href="/data-and-leads/">Data</a></li></ul></nav></div></div><div class="rh-container rh_post_layout_single_default"><div class="rh-content-wrap clearfix"><div class="main-side single clearfix"><article class="post-inner post post-85848 type-post status-publish format-standard has-post-thumbnail hentry category-email-software-reviews category-articles" id="post-85848"><div class="rh_post_layout_metabig"><div class="title_single_area"><h1>HubSpot Review 2026: Is It Really The Best All-In-One CRM?</h1><div class="meta post-meta-big"> <span class="admin_meta"> <a class="admin" href="#"> <noscript><img data-del="avatar" src='https://www.emailvendorselection.com/wp-content/uploads/paul-newham-headshot.jpeg' class='avatar pp-user-avatar avatar-22 photo ' height='22' width='22'/></noscript><img data-del="avatar" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%2022%2022%22%3E%3C/svg%3E' data-src='https://www.emailvendorselection.com/wp-content/uploads/paul-newham-headshot.jpeg' class='lazyload avatar pp-user-avatar avatar-22 photo ' height='22' width='22'/> Paul Newham </a> </span> <span class="date_meta"> 4 December 2025 </span></div></div></div> <noscript><img width="300" height="156" class="single-default-image" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-review-2024.png" alt="" title=""></noscript><img width="300" height="156" class="lazyload single-default-image" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20300%20156%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-review-2024.png" alt="" title=""><p>HubSpot is a genuine heavyweight of CRM software. Catering to businesses large and small, it’s known for its all-in-one business software with a focus on marketing and CRM.<br><br>If you think inbound marketing and CRM software, HubSpot is the name that pops up the most. Brian Halligan and Dharmesh Shah founded HubSpot in 2006. It’s now one of the biggest CRM platforms with over 200.000 customers worldwide.</p><p>For this HubSpot review, I am testing the sales, marketing and service hubs. I’ll cover its contact management, automation, email marketing and lead generation features. I also cover topics like usability, customer support, and price. Including explaining exactly what you can do for free.</p><div style="background: #f5f8fa; padding: 20px; border-radius: 6px; margin:10px auto 10px auto;"><h2 style="padding-bottom: 10px;"><span class="ez-toc-section" id="HubSpot_CRM_Platform_Review_Summary"></span>HubSpot CRM Platform Review Summary<span class="ez-toc-section-end"></span></h2><p>Short on time? Here’s a quick overview:</p><ul style=" padding-top:1em;padding-left:10px"><li>HubSpot has a lot to offer. It scales for every size of business. And the parts are connected making it an all-in-one CRM.</li><li>You can <a rel="noreferrer nofollow noopener" aria-label="do a lot for free on HubSpot (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" style="border-bottom: 2px solid #57bae5;color:#000000;">do a lot for free on HubSpot</a>. There’s a free CRM, <a rel="noreferrer nofollow noopener" aria-label="sales (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspotsalestrial/" target="_blank" style="border-bottom: 2px solid #57bae5;color:#000000;">sales</a>, marketing, customer service, and content tools.</li><li>HubSpot has a great interface. Most parts are very user-friendly and the experience is slick.</li><li>It’s quick and easy to <a rel="noreferrer nofollow noopener" aria-label="get started (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" style="border-bottom: 2px solid #57bae5;color:#000000;"> get started</a>. All features have on-screen tutorials for beginners.</li><li>HubSpot CRM is highly customizable. And you can choose from 1500+ integrations to add the tools you want.</li></ul><p>HubSpot is a great starting point as a free CRM tool for small businesses. And it scales as your business grows. <a rel="noreferrer nofollow noopener" aria-label="Sign up for a free account here (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" style="border-bottom: 2px solid #57bae5;color:#000000;">Sign up for a free account here</a>.</p></div><p><a href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link buttonCTA">Get started with HubSpot for free</a></p><h2 class="wp-block-heading">HubSpot’s Most Important Features</h2><figure class="wp-block-image size-full"><img fetchpriority="high" decoding="async" width="650" height="337" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-important-features.png" alt="Hubspot important features" class="wp-image-85995"/></figure><p>As a genuine all-in-one CRM, HubSpot offers a huge range of tools. These are some of the highlights:</p><ul><li><a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspotsalestrial/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link"><strong>Sales CRM</strong></a><strong>: </strong>It’s at the core of all HubSpot tools with in-depth, customizable contact management and deal tracking.</li><li><a href="https://www.emailvendorselection.com/go/hubspotmarketinghub/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link"><strong>Marketing Hub</strong></a><strong>: </strong>Including email marketing, <a href="https://www.emailvendorselection.com/go/hubspotlandingpages/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link">landing pages</a>, websites, SEO, social media marketing, and analytics. There are <a href="https://www.emailvendorselection.com/go/hubspotaitools/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link">AI tools</a> for generating content.</li><li><a href="https://www.emailvendorselection.com/go/hubspotservicehub/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link"><strong>Service Tools</strong></a><strong>: </strong>The Service Hub has live chat automation and ticketing. Automate answers to recurring questions and assign chats to team members based on rules.</li><li><a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspotmarketingautomation/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link"><strong>Automation</strong></a><strong>: </strong>HubSpot is packed with automation options across its sales, marketing and service suites. A visual editor makes building sequences easy.</li><li><strong>Integrations: </strong>With 1500+ integrations, you can connect almost any tool you want.</li></ul><p><a href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link buttonCTA">Try HubSpot for free</a></p><h2 class="wp-block-heading">HubSpot Review: CRM, Marketing Automation and Service Platform</h2><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="419" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-customer-platform.png" alt="Hubspot CRM customer platform" class="wp-image-85925"/></noscript><img decoding="async" width="650" height="419" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20419%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-customer-platform.png" alt="Hubspot CRM customer platform" class="lazyload wp-image-85925"/></figure><p>The HubSpot product suite is called Customer Platform. It has 6 different Hubs: Marketing, Sales, Service, Content, Operations, and B2B Commerce.</p><p>You can mix and match features from Hubs to create your own bundle. There is also a plan with access to all 6 Hubs.</p><h2 class="wp-block-heading"><span class="ez-toc-section" id="HubSpot_CRM_and_Sales_Automation"></span>HubSpot CRM and Sales Automation<span class="ez-toc-section-end"></span></h2><p>All data is kept in the HubSpot CRM. It is what they started with and is the heart of HubSpot. The sales CRM is free with every account.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="391" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-customer-data-records.png" alt="Hubspot CRM customer data records" class="wp-image-85920"/></noscript><img decoding="async" width="650" height="391" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20391%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-customer-data-records.png" alt="Hubspot CRM customer data records" class="lazyload wp-image-85920"/></figure><p>In the CRM tab, you see a list of your contacts, companies, deals, and customer service tickets.</p><p>The main thing is to have all your <strong>Pipeline Data </strong>in one place. If you think you have an opportunity to sell to a particular contact, you create a deal so you can see all the info on it and work to keep the deal going forward. You can create deals manually in every contact record.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="490" src="https://www.emailvendorselection.com/wp-content/uploads/creating-a-sales-pipeline-in-Hubspot-CRM.png" alt="creating a sales pipeline in Hubspot CRM" class="wp-image-85870"/></noscript><img decoding="async" width="650" height="490" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20490%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/creating-a-sales-pipeline-in-Hubspot-CRM.png" alt="creating a sales pipeline in Hubspot CRM" class="lazyload wp-image-85870"/></figure><p>You can <strong>change the deal stages to reflect your own sales process</strong>. And simply drag and drop into a new stage of your sales pipeline.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="426" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-Kanban-board-view-of-a-sales-funnel.png" alt="Hubspot CRM Kanban board view of a sales funnel" class="wp-image-85950" srcset="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-Kanban-board-view-of-a-sales-funnel.png 650w, https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-Kanban-board-view-of-a-sales-funnel-220x145.jpg 220w" sizes="(max-width: 650px) 100vw, 650px" /></noscript><img decoding="async" width="650" height="426" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20426%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-Kanban-board-view-of-a-sales-funnel.png" alt="Hubspot CRM Kanban board view of a sales funnel" class="lazyload wp-image-85950" data-srcset="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-Kanban-board-view-of-a-sales-funnel.png 650w, https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-Kanban-board-view-of-a-sales-funnel-220x145.jpg 220w" data-sizes="(max-width: 650px) 100vw, 650px" /></figure><p>In HubSpot, all the pipeline info is in one place so the sales team all have the same up-to-date details. The pipelines are shown in a kanban board on the Deals page. Click on a deal to add extra info like attachments, quotes, notes and product details to the record. </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="433" src="https://www.emailvendorselection.com/wp-content/uploads/adding-information-to-Deal-records-in-Hubspot-CRM.png" alt="adding information to Deal records in Hubspot CRM" class="wp-image-85850"/></noscript><img decoding="async" width="650" height="433" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20433%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/adding-information-to-Deal-records-in-Hubspot-CRM.png" alt="adding information to Deal records in Hubspot CRM" class="lazyload wp-image-85850"/></figure><p>You can create tasks that move deals to the next stage. Then assign them to the right person. In HubSpot, you can create and delegate emails, phone calls and other follow ups. Check the tick box on a deal and click Create Tasks.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="417" src="https://www.emailvendorselection.com/wp-content/uploads/creating-tasks-for-sales-pipeline-management-in-Hubspot-CRM.png" alt="creating tasks for sales pipeline management in Hubspot CRM" class="wp-image-85880"/></noscript><img decoding="async" width="650" height="417" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20417%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/creating-tasks-for-sales-pipeline-management-in-Hubspot-CRM.png" alt="creating tasks for sales pipeline management in Hubspot CRM" class="lazyload wp-image-85880"/></figure><p>The HubSpot Sales Hub connects to your email, Gmail or Outlook account to send emails. There are pre-made sales email templates to speed things up.</p><p>As a free sales CRM, this is very impressive. If you’ve used a CRM before it’s all very logical. So it’s just getting the hang of the process, which is pretty easy.</p><p><strong>Sales Hub’s sales automation</strong> is a real time saver. Centralised Deals and pipelines already make sales teams more efficient. Then you can automate more manual tasks, and save even more time. </p><p>Set rules to automatically assign and move tasks. You can let someone plan a follow up call, based on updates to deals. And mix it with automated emails to build a personalized follow-up sequence. Nice is the way you can A/B test different versions to check which gets the best responses.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="531" src="https://www.emailvendorselection.com/wp-content/uploads/creating-workflows-in-the-Hubspot-Sales-Hub.png" alt="creating workflows in the Hubspot Sales Hub" class="wp-image-85885"/></noscript><img decoding="async" width="650" height="531" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20531%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/creating-workflows-in-the-Hubspot-Sales-Hub.png" alt="creating workflows in the Hubspot Sales Hub" class="lazyload wp-image-85885"/></figure><p>With automation you can build workflows for the entire sales funnel. Act on a prospects action. Like clicking a link in a marketing campaign or browsing a product page to enrol a prospect into a sequence.</p><p>Sales automation on this level is the connection between sales and marketing.<br><br>HubSpot adds AI to the mix. Prospecting tools identify the best leads. HubSpot AI will then create relevant outreach content to maximise engagement. They say that sales professionals save over 2 hours each day by using AI tools to automate these manual tasks.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="221" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-sales-automation-dashboard.png" alt="Hubspot CRM sales automation dashboard" class="wp-image-85960"/></noscript><img decoding="async" width="650" height="221" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20221%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-sales-automation-dashboard.png" alt="Hubspot CRM sales automation dashboard" class="lazyload wp-image-85960"/></figure><p>Data is hard to analyse when it’s in different tools. HubSpot’s analytics, reporting, and dashboards unify your customer data so you can make smarter data-backed decisions. Marketing Hub customers who use reporting close 8X more deals.</p><p><a href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link buttonCTA">Try the HubSpot CRM for free</a></p><h2 class="wp-block-heading"><span class="ez-toc-section" id="Sending_Emails_with_HubSpot"></span>Sending Emails with HubSpot<span class="ez-toc-section-end"></span></h2><p>Email marketing is a core part of HubSpot Marketing Hub. To start sending emails, you pick a template and the drag-and-drop editor opens up..</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="452" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-email-marketing-features.png" alt="Hubspot CRM email marketing features" class="wp-image-85930"/></noscript><img decoding="async" width="650" height="452" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20452%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-email-marketing-features.png" alt="Hubspot CRM email marketing features" class="lazyload wp-image-85930"/></figure><p>Everything you see in a template is organised into content blocks. You can click and drag blocks to move them around. Or add new ones from the sidebar on the left. Layout blocks structure how your email design looks. </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="376" src="https://www.emailvendorselection.com/wp-content/uploads/uploading-an-image-in-Hubspot-CRMs-email-editor.png" alt="uploading an image in Hubspot CRM’s email editor" class="wp-image-86025"/></noscript><img decoding="async" width="650" height="376" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20376%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/uploading-an-image-in-Hubspot-CRMs-email-editor.png" alt="uploading an image in Hubspot CRM’s email editor" class="lazyload wp-image-86025"/></figure><p>Editing content on the page is very easy. Click inside a block and the editing menu opens on the left. I started by adding my own logo. It was just uploading an image and dragging it in. Notice the ‘Design with Canva’ button to the bottom right. The Canva integration means you can design graphics in the HubSpot editor.</p><p>Next, I wanted to add a main image and heading. So I dropped image and text blocks into the email body. </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="469" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-AI-tools-and-text-editing-options.png" alt="Hubspot AI tools and text editing options" class="wp-image-85890"/></noscript><img decoding="async" width="650" height="469" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20469%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-AI-tools-and-text-editing-options.png" alt="Hubspot AI tools and text editing options" class="lazyload wp-image-85890"/></figure><p>HubSpot offers lots of support for writing email content. Every text box shows a formatting menu at the top. Highlighting text gives you a lightning icon. This opens HubSpot’s generative AI writing tool. It can reword, expand, shorten, or rewrite text. </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="470" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-email-personalization.png" alt="Hubspot CRM email personalization" class="wp-image-85935"/></noscript><img decoding="async" width="650" height="470" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20470%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-email-personalization.png" alt="Hubspot CRM email personalization" class="lazyload wp-image-85935"/></figure><p>You can personalize emails with contact data using ‘tokens’. You can use all data in the CRM to personalize emails. On paid plans, you can also personalize emails so they show different content to different contacts. HubSpot calls this ‘smart content’, also known as dynamic content.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="472" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-email-testing-and-sending-options.png" alt="Hubspot CRM email testing and sending options" class="wp-image-85940"/></noscript><img decoding="async" width="650" height="472" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20472%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-email-testing-and-sending-options.png" alt="Hubspot CRM email testing and sending options" class="lazyload wp-image-85940"/></figure><p>In total, my email took under 30 minutes to write and design. It shows how easy HubSpot’s editor is to use.</p><p>Onto sending. HubSpot’s email settings, testing and scheduling options are all at the top of the screen.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="469" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-AI-subject-line-generator.png" alt="Hubspot CRM AI subject line generator" class="wp-image-85900"/></noscript><img decoding="async" width="650" height="469" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20469%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-AI-subject-line-generator.png" alt="Hubspot CRM AI subject line generator" class="lazyload wp-image-85900"/></figure><p><strong>HubSpot’s AI writer</strong> is really useful for generating subject line ideas. You can personalize the subject line the same way you can body text. The Settings tab is where you add the subject line. As you know. Tthe subject line has a big influence on open rates.</p><p>In the <strong>Send or Schedule</strong> tab, you select your recipients. You can send them straight away or schedule for later.</p><p>There are 2 testing options. HubSpot’s A/B testing is very flexible. A lot of email marketing software only lets you test different subject lines. HubSpot lets you experiment with anything you want. You can send a test email to yourself or a teammate to check how your email looks in an inbox.</p><h3 class="wp-block-heading">Email Templates in HubSpot</h3><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="434" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-Marketing-Hub-email-templates.png" alt="Hubspot Marketing Hub email templates" class="wp-image-86010"/></noscript><img decoding="async" width="650" height="434" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20434%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-Marketing-Hub-email-templates.png" alt="Hubspot Marketing Hub email templates" class="lazyload wp-image-86010"/></figure><p>These are some examples of <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspotemailmarketing/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">email marketing</a> templates in HubSpot. The designs are a good starting point and saves time. But these are still pretty basic compared to <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/free-email-templates/" target="_blank" rel="noreferrer noopener" class="ek-link">responsive email templates</a> you can find in <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/compare-email-editors-design-responsive-emails/" target="_blank" rel="noreferrer noopener" class="ek-link">the best email template editors</a>. And the choice is limited. </p><p>In HubSpot’s defence, I found that simple templates work well with the editor. It’s very easy to quickly customize your own templates. If you need more templates, connect <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/stripo/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">Stripo</a> with HubSpot. Stripo has <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/stripotemplates/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">1300+ email templates</a> and all of them work with HubSpot.</p><h2 class="wp-block-heading"><span class="ez-toc-section" id="HubSpot_Marketing_Automation"></span>HubSpot Marketing Automation<span class="ez-toc-section-end"></span></h2><p>Marketing automation is a real strength of HubSpot’s Marketing Hub. There’s a lot you can automate, including:</p><ul><li>Set up drip campaigns to send sequences of emails at fixed times.</li><li>Trigger workflows based on subscriber actions.</li><li>Combine emails, SMS, and push notifications in the same workflow.</li><li>Split workflows with if/then conditions.</li><li>Automate lead scoring and segmentation.</li></ul><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="238" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-AI-based-marketing-tool.png" alt="Hubspot CRM AI-based marketing tool" class="wp-image-85905"/></noscript><img decoding="async" width="650" height="238" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20238%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-AI-based-marketing-tool.png" alt="Hubspot CRM AI-based marketing tool" class="lazyload wp-image-85905"/></figure><p>All of this is done using HubSpot’s visual workflow builder. Each Hub has their own Automations tab for building and managing workflows. </p><p>It’s handy that workflows are right there when you need them in the platform. For example, set rules to automate an email campaign from the email builder. Or set subscription follow-up rules directly when you are in the form builder.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="476" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-workflow-automation-builder.png" alt="Hubspot CRM workflow automation builder" class="wp-image-85985"/></noscript><img decoding="async" width="650" height="476" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20476%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-workflow-automation-builder.png" alt="Hubspot CRM workflow automation builder" class="lazyload wp-image-85985"/></figure><p>I like how HubSpot organises the automation building blocks. Workflows start with an ‘enrollment trigger’. Triggers can be filter-based or action-based<strong>. </strong> It’s a really simple system to get the hang of.</p><ul><li><strong>Filter-based triggers</strong> are based on an attribute criteria. </li><li><strong>Action-based triggers </strong>start when a contact takes an action. </li></ul><p>There are dozens of action triggers available in the HubSpot platform. They vary according to the type of automation you are building. For example, you can trigger emails if a contact clicks a link, browses a web page, or fills out a form.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="398" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-automation-action-options.png" alt="Hubspot CRM automation action options" class="wp-image-85910"/></noscript><img decoding="async" width="650" height="398" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20398%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-automation-action-options.png" alt="Hubspot CRM automation action options" class="lazyload wp-image-85910"/></figure><p>Once you have set your trigger, you piece together <strong>workflow actions</strong>. There are 6 types of action you can add to a marketing workflow:</p><ul><li><strong>Communication:</strong> Send an email, SMS or web push notification.</li><li><strong>Delay:</strong> Set a waiting time before the next action.</li><li><strong>Record management:</strong> Create or edit contact data.</li><li><strong>List management:</strong> Add or remove contacts to and from lists.</li><li><strong>Ads management:</strong> Add to or remove from an advertising list.</li><li><strong>Workflow conditions: </strong>Create multiple pathways with if/then conditions. Or connect to and trigger another workflow.</li></ul><p>HubSpot automation is simple to get to grips with, if you know what you want to do. On the free and Starter plans, you put up to 10 actions in a single workflow. On higher plans there’s no limit. </p><p><a href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link buttonCTA">Try HubSpot for free here</a></p><h2 class="wp-block-heading"><span class="ez-toc-section" id="Lead_Generation_in_HubSpot"></span>Lead Generation in HubSpot<span class="ez-toc-section-end"></span></h2><p>HubSpot has a CMS called Content Hub for website building and content management. Creating landing pages starts with templates.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="347" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-review-landing-page-templates.png" alt="Hubspot CRM review landing page templates" class="wp-image-85955"/></noscript><img decoding="async" width="650" height="347" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20347%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-review-landing-page-templates.png" alt="Hubspot CRM review landing page templates" class="lazyload wp-image-85955"/></figure><p>I found HubSpot’s web and landing page templates really good. Most are set up so you can drop straight into creating.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="437" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CMS-web-page-editor.png" alt="Hubspot CMS web page editor" class="wp-image-85895"/></noscript><img decoding="async" width="650" height="437" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20437%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CMS-web-page-editor.png" alt="Hubspot CMS web page editor" class="lazyload wp-image-85895"/></figure><p>The landing page builder’s look and feel is similar to the email builder. I like this consistency, and it shortens the learning curve across the whole platform. You can even add videos and meeting scheduling to your landing and web pages.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="337" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-landing-page-templates.png" alt="Hubspot landing page templates" class="wp-image-86005"/></noscript><img decoding="async" width="650" height="337" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20337%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-landing-page-templates.png" alt="Hubspot landing page templates" class="lazyload wp-image-86005"/></figure><p>My landing page template already had a form block in it. To embed a form, you just click on the form block. Then select a pre-made form from the menu to the left. You can also create a new form. This takes you through the form-building steps.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="497" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-software-form-types.png" alt="Hubspot CRM software form types" class="wp-image-85975"/></noscript><img decoding="async" width="650" height="497" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20497%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-software-form-types.png" alt="Hubspot CRM software form types" class="lazyload wp-image-85975"/></figure><p>HubSpot offers 6 form types. The embedded form sits inside your site, ecommerce platform or web page anywhere you want. You can also build a dedicated page with just the form on it. Other popular formats you probably know – engaging the visitor (when used with moderation). Pop-ups, slide ins and dropdown banners.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="467" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-system-form-templates.png" alt="Hubspot CRM system form templates" class="wp-image-85980"/></noscript><img decoding="async" width="650" height="467" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20467%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-system-form-templates.png" alt="Hubspot CRM system form templates" class="lazyload wp-image-85980"/></figure><p>Once you have your form type, choose a form template. Templates have pre-formatted fields. I chose a newsletter sign-up form. Other options include registration, e-Book downloads, contact and support forms.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="444" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-software-form-builder.png" alt="Hubspot CRM software form builder" class="wp-image-85970"/></noscript><img decoding="async" width="650" height="444" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20444%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-software-form-builder.png" alt="Hubspot CRM software form builder" class="lazyload wp-image-85970"/></figure><p>All templates are fully customisable. The form editor is based on the same interface as the email editor. You simply drag and drop the data capture fields or ‘properties’ you want into position. HubSpot also has smart forms. You can use country, device type, source, language, membership, and lifecycle stage on HubSpot landing pages and website to display smart forms for a segment of visitors only.</p><p>You can add data consent and ReCAPTCHA to your forms easily. These should be default on every form to keep you privacy-compliant. And stop spam bots from submitting your forms. </p><p>The <strong>Options </strong>tab lets you set what happens when someone completes a form. Like the thank you page and notifying team members. HubSpot’s strength as a CRM is obvious here.<br><br>Another lead management option is setting a <strong>lifecycle stage</strong> for the new contact. Lifecycle stage ranks contacts by the nature of your relationship with them. It’s used for segmentation, triggering automations, and lead tracking.</p><p>HubSpot publishes every form on a page. You can share the URL as a link or embed it to a page.</p><p><a href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link buttonCTA">Try HubSpot for free here</a></p><h2 class="wp-block-heading"><span class="ez-toc-section" id="Contact_Management_in_HubSpot"></span>Contact Management in HubSpot<span class="ez-toc-section-end"></span></h2><p>HubSpot handles segmentation with <strong>lists. </strong>Lists are groups of contacts organised by shared properties.<strong> </strong></p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="417" src="https://www.emailvendorselection.com/wp-content/uploads/creating-lists-in-Hubspot-CRM.png" alt="creating lists in Hubspot CRM" class="wp-image-85875"/></noscript><img decoding="async" width="650" height="417" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20417%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/creating-lists-in-Hubspot-CRM.png" alt="creating lists in Hubspot CRM" class="lazyload wp-image-85875"/></figure><p>You have a choice of creating static lists or active lists. Static lists don’t change unless you edit them manually. Active lists change as contact properties change. You can use automations to update contact properties. This lets you control how you segment and target contacts based on contact behaviour.</p><p>I’ve talked about HubSpot’s CRM several times. You get a feel for how powerful HubSpot’s contact management options are as soon as you open a contact record.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="416" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-contact-record.png" alt="Hubspot CRM contact record" class="wp-image-85915"/></noscript><img decoding="async" width="650" height="416" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20416%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-contact-record.png" alt="Hubspot CRM contact record" class="lazyload wp-image-85915"/></figure><p>There’s a lot of information packed into one screen. Here’s how it’s all organised.</p><ul><li>The <strong>left sidebar </strong>is where you find <strong>actions </strong>and contact <strong>properties. </strong>Actions include communication options, like sending an email or setting up a meeting. Properties are any information you know about a contact. Those shown by default include Lifecycle Stage and Lead Status. </li><li>The <strong>main column </strong>in the centre shows <strong>activities </strong>and <strong>associations. </strong>There’s a summary of recent contact activity. And a separate tab for seeing a full history. Associations show all the other records a contact is linked with.</li><li>The <strong>right sidebar </strong>also shows associated records. It also adds other <strong>objects </strong>like subscriptions, payments and invoices.</li></ul><p>You can access most information you need from one page. Most of what you see is also customizable. HubSpot calls the different record sections cards. Many of them have a settings cog icon in the top right corner. Clicking on this opens up the <strong>card builder.</strong></p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="428" src="https://www.emailvendorselection.com/wp-content/uploads/adding-or-removing-properties-in-a-Hubspot-CRM-contact-record.png" alt="adding or removing properties in a Hubspot CRM contact record" class="wp-image-85855" srcset="https://www.emailvendorselection.com/wp-content/uploads/adding-or-removing-properties-in-a-Hubspot-CRM-contact-record.png 650w, https://www.emailvendorselection.com/wp-content/uploads/adding-or-removing-properties-in-a-Hubspot-CRM-contact-record-220x145.jpg 220w" sizes="(max-width: 650px) 100vw, 650px" /></noscript><img decoding="async" width="650" height="428" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20428%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/adding-or-removing-properties-in-a-Hubspot-CRM-contact-record.png" alt="adding or removing properties in a Hubspot CRM contact record" class="lazyload wp-image-85855" data-srcset="https://www.emailvendorselection.com/wp-content/uploads/adding-or-removing-properties-in-a-Hubspot-CRM-contact-record.png 650w, https://www.emailvendorselection.com/wp-content/uploads/adding-or-removing-properties-in-a-Hubspot-CRM-contact-record-220x145.jpg 220w" data-sizes="(max-width: 650px) 100vw, 650px" /></figure><p>The card builder lists all the current cards on the record. Clicking <strong>Edit </strong>opens editing options for individual cards. Here you can add or remove the properties displayed in different sections.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="437" src="https://www.emailvendorselection.com/wp-content/uploads/managing-contact-properties-in-Hubspot-CRM.png" alt="managing contact properties in Hubspot CRM" class="wp-image-86020"/></noscript><img decoding="async" width="650" height="437" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20437%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/managing-contact-properties-in-Hubspot-CRM.png" alt="managing contact properties in Hubspot CRM" class="lazyload wp-image-86020"/></figure><p>There are 181 contact properties from personal details to activity logs. You can log web, email, advertising and sales engagement for every contact. This all feeds into properties like lifecycle stage and lead scoring. HubSpot has customizable lead scoring. You can set up positive and negative scoring for contacts and companies/deals separately. Set the number of points and use AND/OR criteria to fine-tune your scoring.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="435" height="283" src="https://www.emailvendorselection.com/wp-content/uploads/contact-properties-in-Hubspot.png" alt="contact properties in Hubspot" class="wp-image-85860"/></noscript><img decoding="async" width="435" height="283" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20435%20283%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/contact-properties-in-Hubspot.png" alt="contact properties in Hubspot" class="lazyload wp-image-85860"/></figure><p>In short, you can track relationships with every contact in incredibly fine detail. And use the insights to help turn them into paying customers.</p><h2 class="wp-block-heading">Support Customers Live with HubSpot</h2><p>I mentioned that support tickets are one of the main record types in the HubSpot CRM. Tickets are to the customer service CRM what deals are to sales. They’re key to organising and tracking customer queries and help requests. </p><p>In the Service Hub, you can create ticket pipelines for managing tasks across a team. You can build workflows to automate ticket creation, delegation, and updates. You can connect multiple communication channels, including phone, email, and live chat.</p><p>Speaking of live chat, you can build live chat widgets in HubSpot. You can embed chat widgets on any web page. Or build them for Facebook Messenger. </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="382" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-shatflows.png" alt="Hubspot CRM chatflows" class="wp-image-85965"/></noscript><img decoding="async" width="650" height="382" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20382%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-shatflows.png" alt="Hubspot CRM chatflows" class="lazyload wp-image-85965"/></figure><p>HubSpot calls this chatflows. It’s part of its automations. You don’t use the visual automation builder, but it’s very straightforward. </p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="490" src="https://www.emailvendorselection.com/wp-content/uploads/creating-a-chatflow-in-Hubspot-CRM.png" alt="creating a chatflow in Hubspot CRM" class="wp-image-85865"/></noscript><img decoding="async" width="650" height="490" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20490%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/creating-a-chatflow-in-Hubspot-CRM.png" alt="creating a chatflow in Hubspot CRM" class="lazyload wp-image-85865"/></figure><p>A chat ‘flow’ is all about setting how and when a chat window appears. And what people see when it does. You can assign specific widgets to certain team members. This helps direct help to the best place from different pages.</p><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="379" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-inbox.png" alt="Hubspot CRM inbox" class="wp-image-85945"/></noscript><img decoding="async" width="650" height="379" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20379%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-CRM-inbox.png" alt="Hubspot CRM inbox" class="lazyload wp-image-85945"/></figure><p>HubSpot logs all live chat messages. You can view all chat history in the Inbox view of the CRM.</p><p><a href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link buttonCTA">Get started with HubSpot for free</a></p><h2 class="wp-block-heading"><span class="ez-toc-section" id="HubSpot_Integrations"></span>HubSpot Integrations<span class="ez-toc-section-end"></span></h2><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="460" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-integrations.png" alt="Hubspot integrations" class="wp-image-86000"/></noscript><img decoding="async" width="650" height="460" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20460%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-integrations.png" alt="Hubspot integrations" class="lazyload wp-image-86000"/></figure><p>HubSpot already has a lot to offer. But if you want it to do even more, you can connect 1500 tools. Popular integrations include Gmail, Outlook, WordPress, Facebook and Google Ads, and Zoom.</p><p>Most of these are what HubSpot calls ‘traditional’ integrations. They send data one way, from the external app into HubSpot. They integrate data created only after the connection between the platforms is made.</p><p>HubSpot offers a more advanced level of integration in the Operations Hub. These integrations offer two-way, real-time data synchronization. There are 110+ apps available, including Pipedrive, Brevo, Zoho CRM, ActiveCampaign, Shopify and Mailerlite.</p><h2 class="wp-block-heading"><span class="ez-toc-section" id="HubSpot_Pricing_and_Plans"></span>HubSpot Pricing and Plans<span class="ez-toc-section-end"></span></h2><p>HubSpot has 3 pricing plans for 5 Hubs and the CRM Suite. And you can pick and choose tools to create your own custom bundle.</p><p><strong>The Starter Marketing Hub</strong> costs $20/month for 1,000 marketing contacts, 5,000 emails, email marketing automation, blogging, landing pages, ads, live chat, and payments. On the Starter Sales and Service Hub, you can have 2 pipelines per account for $20/month/user. </p><p>CRM Suite pricing starts at $50/month for Starter with 1,000 marketing contacts, 2 Sales, and 2 Service Hub users. Read <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/hubspot-pricing/" target="_blank" rel="noreferrer noopener" class="ek-link">our full HubSpot pricing guide</a> for all the details about how much HubSpot costs.</p><p>The free HubSpot CRM tools include 100 marketing contacts, 2,000 emails, 20 landing pages, 1 pipeline, a website, a blog, ads, and live chat.</p><p>HubSpot has generously offered <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspotdiscount/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">an exclusive 25% discount on the Growth Suite</a> for our readers. <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspotdiscount/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">Get it here today</a>.</p><p><a href="https://www.emailvendorselection.com/go/hubspotprice/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link buttonCTA">See full pricing</a></p><h2 class="wp-block-heading"><span class="ez-toc-section" id="HubSpot_Pros_and_Cons"></span>HubSpot Pros and Cons<span class="ez-toc-section-end"></span></h2><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="337" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-review-2024.png" alt="featured image: Hubspot review 2024" class="wp-image-86015"/></noscript><img decoding="async" width="650" height="337" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20337%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-review-2024.png" alt="featured image: Hubspot review 2024" class="lazyload wp-image-86015"/></figure><div class="wp-block-columns is-layout-flex wp-container-core-columns-layout-1 wp-block-columns-is-layout-flex"><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"><div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group__inner-container"><p><strong>Pros</strong></p><ul><li>All-in-one CRM platform including sales, marketing, customer support, content, and operations tools.</li><li>The stacked free plan includes simple tools from all Hubs.</li><li>Most parts are user-friendly, it’s easy to find your way around.</li><li>HubSpot has lots of advanced features, especially automation.</li><li>You’ll connect to almost any software you need with the 1500+ integrations.</li></ul></div></div></div><div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow" style="flex-basis:50%"><div class="wp-block-group is-layout-constrained wp-block-group-is-layout-constrained"><div class="wp-block-group__inner-container"><p><strong>Cons</strong></p><ul><li>HubSpot’s pricing structure is quite complicated. And it gets expensive quickly on higher plans.</li><li>I’d love to see higher send limits and more templates for email marketing.</li></ul></div></div></div></div><p><a href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link buttonCTA">Try HubSpot for free</a></p><h2 class="wp-block-heading"><span class="ez-toc-section" id="HubSpot_Customer_Support"></span>HubSpot Customer Support<span class="ez-toc-section-end"></span></h2><figure class="wp-block-image size-full"><noscript><img decoding="async" width="650" height="523" src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-customer-support.png" alt="Hubspot customer support" class="wp-image-85990"/></noscript><img decoding="async" width="650" height="523" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%20650%20523%22%3E%3C/svg%3E' data-src="https://www.emailvendorselection.com/wp-content/uploads/Hubspot-customer-support.png" alt="Hubspot customer support" class="lazyload wp-image-85990"/></figure><p>HubSpot has great support options across the board. The online knowledge base has user guides available for all the Hubs. When you first sign up, you get on-screen tutorials to walk you through all the features.</p><p>Support options are available via a chat window. On paid plans, you can talk to the HubSpot team through this. On the free CRM, it serves more as a search function for the knowledge base. You ask a question, and a bot directs you to relevant resources. You can also contact support via phone and email on paid plans.</p><h2 class="wp-block-heading"><span class="ez-toc-section" id="HubSpot_Is_it_the_CRM_Marketing_Automation_platform_for_you"></span>HubSpot: Is it the CRM & Marketing Automation platform for you?<span class="ez-toc-section-end"></span></h2><p>There’s a reason HubSpot is one of the most popular CRMs. Small businesses and start-ups can grow their business on the free and Starter plans. But HubSpot also scales to a powerful all-in-one platform as your business grows.</p><p>Here’s the final scoring for my HubSpot Review.</p><p>Ease of Use: 4.5 / 5<br>Value for Money: 4.5 / 5<br>Editor and templates: 4 / 5<br>Functionalities: 5 / 5<br>Automation: 4.5 / 5<br>Customer service: 4 / 5</p><p>Overall, I give HubSpot 4.4 out of 5 for the value of its free plan and its incredible range of features.</p><p><a aria-label=" (opens in a new tab)" class="ek-link buttonCTA" href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" rel="noreferrer noopener nofollow">Try HubSpot for free</a></p><p>Most HubSpot user reviews are on the same page. Rating HubSpot around 4.5 out of 5 on popular software review sites, like G2, Capterra, Crozdesk, and Sourceforge:</p><figure class="wp-block-table"><table><tbody><tr><td><strong>Software Review Site</strong></td><td><strong>Rating</strong></td></tr><tr><td>G2</td><td>4.4/5</td></tr><tr><td>Capterra</td><td>4.5/5</td></tr><tr><td>Crozdesk</td><td>4.4/5</td></tr><tr><td>SourceForge</td><td>4.6/5</td></tr><tr><td>TrustRadius</td><td>8.5/10</td></tr><tr><td>Trustpilot</td><td>2.6/5</td></tr></tbody></table></figure><h2 class="wp-block-heading"><span class="ez-toc-section" id="Frequently_Asked_Questions_FAQ"></span>Frequently Asked Questions (FAQ)<span class="ez-toc-section-end"></span></h2><div class="wpsm-accordion mb25" data-accordion="yes" itemscope="" itemtype="https://schema.org/FAQPage"><div class="wpsm-accordion-item close" itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 class="wpsm-accordion-trigger" itemprop="name">Is HubSpot free and legit?</h3><div class="accordion-content" itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text">Yes, HubSpot is free and legit. You can use HubSpot for free. HubSpot offers a completely free CRM. Many people rate the free version as the best free CRM software available. The free HubSpot CRM includes sales pipelines, email marketing, lead generation, service tools, landing pages, and a CMS.<br class=""><br class=""><a href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link">Try HubSpot for free here</a></div></div></div><div class="wpsm-accordion-item close" itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 class="wpsm-accordion-trigger" itemprop="name">Is HubSpot good to use?</h3><div class="accordion-content" itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text">Yes, HubSpot is a great CRM system to use. It has a very user-friendly interface. There are a lot of tools and options, but consistency helps to speed up the learning curve. It also offers a centralized platform for many different apps. You can manage most business processes in one place.<br class=""><br class=""><a href="https://www.emailvendorselection.com/go/hubspotgetstarted/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link">Get started with HubSpot for free</a></div></div></div><div class="wpsm-accordion-item close" itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 class="wpsm-accordion-trigger" itemprop="name">Is HubSpot better than Salesforce?</h3><div class="accordion-content" itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text">A lot of people prefer HubSpot to Salesforce because it’s better value and easier to use. Salesforce is more of an enterprise CRM. It’s rated one of the best CRM software options for sales teams. But small business users often find it complicated and expensive. HubSpot has a free plan for start-ups. But it still scales up to the enterprise tier. HubSpot CRM has better options for marketing teams. This includes the HubSpot Content Hub for website management.</div></div></div><div class="wpsm-accordion-item close" itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 class="wpsm-accordion-trigger" itemprop="name">Is HubSpot good for email marketing?</h3><div class="accordion-content" itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text">Yes, HubSpot is good for email marketing. Its core email marketing tools are free to use. And it’s very easy to create, send and manage email campaigns. Features include a user-friendly drag-and-drop editor with a Canva integration for creating graphic designs. And HubSpot has its own AI for editing and improving email text.</div></div></div><div class="wpsm-accordion-item close" itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 class="wpsm-accordion-trigger" itemprop="name">How good is HubSpot free?</h3><div class="accordion-content" itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text">HubSpot’s free tools are hard to beat. The free version has everything a start-up business needs for managing customer relationships. You can build a contact database using forms and landing pages to generate leads. Customizable pipelines let you track every support and sales process with deals and tickets. You can build automated workflows to nurture leads and make your marketing efforts more efficient.</div></div></div><div class="wpsm-accordion-item close" itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"><h3 class="wpsm-accordion-trigger" itemprop="name">What is HubSpot CRM?</h3><div class="accordion-content" itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"><div itemprop="text">HubSpot CRM is a customer relationship management platform. It includes standalone ‘hubs’ for sales, marketing, support, CMS, operations and B2B commerce. Its CRM Suite is an all-in-one plan that includes all products.</div></div></div></div><h2 class="wp-block-heading">HubSpot Alternatives</h2><p>We reviewed the <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/hubspot-alternatives/" target="_blank" rel="noreferrer noopener" class="ek-link">best HubSpot alternatives in our full guide</a>. Here’s a quick rundown of good alternatives to HubSpot. </p><h3 class="wp-block-heading">HubSpot vs. Engagebay</h3><p><a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/engagebay/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">Engagebay</a> has a lot of similarities to HubSpot. It also positions itself as a one-stop CRM. Its products are split into separate ‘bays’ for sales, marketing and customer support. But it also has an all-in-one suite combining them all. It has a free plan with access to tools from all 3 bays. Check out <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/engagebay-review/" target="_blank" rel="noreferrer noopener" class="ek-link">our full Engagebay review</a> to find out more about features, pricing, pros and cons.</p><p>Engagebay’s biggest difference is pricing. It’s more affordable than HubSpot, especially when above the cheapest tiers. But <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspot/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">HubSpot</a> offers much more sophisticated features. It includes content marketing, operations, and B2B commerce tools.</p><h3 class="wp-block-heading">HubSpot vs. Salesforce</h3><p><a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/salesforce/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">Salesforce</a> has a reputation as one of the best CRM tools for enterprise sales teams. Its sales and forecasting tools include more advanced automation options than HubSpot. They are more customizable and the reporting tools are better to analyze business metrics.</p><p>But <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspot/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">HubSpot</a> serves better as an all-around CRM. Its marketing tools are superior and it offers a full website CMS in the Content Hub. HubSpot is also easier to use and quicker to learn. It’s got a slicker, more modern interface. And it has an excellent free tier packed full of features. Salesforce has no free plan. Check out <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/crm-software-australia/" target="_blank" rel="noreferrer noopener" class="ek-link">our review of the best CRM tools in Australia</a> to see if HubSpot or Salesforce is ranked higher.</p><h3 class="wp-block-heading">HubSpot vs. ActiveCampaign</h3><p><a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/activecampaign/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">ActiveCampaign</a> is a marketing automation platform. It specializes in email marketing. Its automation builder and 900+ workflow templates are highly intuitive, easier to use and more flexible than HubSpot’s. It also has a CRM to build and automate sales funnels. Check out our <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/sales-funnel-software/" target="_blank" rel="noreferrer noopener" class="ek-link">review of the best sales funnel software</a> to compare HubSpot and ActiveCampaign. </p><p><a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspot/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">HubSpot</a> is more feature-rich overall than ActiveCampaign. It offers a full suite of service CRM tools. And the Content Hub can be used to create blogs, whole websites, adverts, and social posts. Its contact management tools are much more flexible and open-ended.</p><p>ActiveCampaign is more affordable. But HubSpot has a free tier packed full of features. Find out more about features in our <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/activecampaign-review/" target="_blank" rel="noreferrer noopener" class="ek-link">full ActiveCampaign review</a> or learn more about how much it costs in our <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/activecampaign-pricing/" target="_blank" rel="noreferrer noopener" class="ek-link">ActiveCampaign pricing guide</a>. </p><h3 class="wp-block-heading">HubSpot vs. Pipedrive</h3><p><a href="https://www.emailvendorselection.com/go/pipedrive-aw-us/" target="_blank" aria-label=" (opens in a new tab)" rel="noreferrer noopener nofollow" class="ek-link">Pipedrive</a> is a specialist sales CRM for small businesses. Its strength is building and managing sales pipelines. Its interface is clean and slick, making it easier to track processes. There are multiple views for seeing different information. There’s very little learning curve. And Pipedrive is also very attractively priced.</p><p>Pipedrive does offer paid-for extras for lead generation, email marketing and web tracking. But it can’t match the breadth of HubSpot. <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspot/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">HubSpot</a> is a genuine all-in-one CRM covering sales, marketing, support, content, and operations. And while its pricing structure is a little complex, its free CRM is a good tool for a business to get started online. Find out how high HubSpot ranks among <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/pipedrive-alternatives/" target="_blank" rel="noreferrer noopener" class="ek-link">the best Pipedrive alternatives</a>.</p><h3 class="wp-block-heading">HubSpot vs. Zoho CRM</h3><p><a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspot/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">HubSpot</a> vs <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/zoho-crm-aw-us/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">Zoho CRM</a> is a battle of two big hitters. Both are packed with features that cover the full CRM spectrum. Zoho CRM is part of an even bigger suite of business apps. It benefits from this with things like its omnichannel communications options. It supports telephone, email, social media, live chat, web conferencing, push notifications and self-service portals. Both sales and marketing campaign options are very flexible. And you can easily automate messages on multiple channels.</p><p>Zoho CRM is more attractively priced than HubSpot. HubSpot does benefit from an excellent free tier. HubSpot also offers a superior user experience. Its interface feels modern and user-friendly compared to Zoho’s. Check out <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/crm-canada/" target="_blank" rel="noreferrer noopener" class="ek-link">our review of the best CRMs in Canada</a> and find out if Zoho and HubSpot are in it.</p><h3 class="wp-block-heading">HubSpot vs. Freshsales</h3><p><a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/freshsales-aw-us/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">Freshsales</a> is a <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/what-is-crm/" target="_blank" rel="noreferrer noopener" class="ek-link">CRM</a> for SME sales and marketing teams. It features sales pipelines, multichannel marketing campaigns and lead generation. It’s very easy to use and great value. Compared to HubSpot, it offers some advanced features at much more affordable prices. The best of these include sales and marketing automation. Plus AI-powered lead scoring.</p><p>Both Freshsales and <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/go/hubspot/" target="_blank" rel="noreferrer noopener nofollow" class="ek-link">HubSpot</a> offer free plans that are attractive to beginners. HubSpot edges the number of tools available for free. It’s also the more feature-rich CRM software overall. There’s more flexibility in how you track and log customer interactions. There are customer service, content marketing, and operations tools. And it scales to meet the needs of much larger teams. Find out if Freshsales or HubSpot ranks higher in <a aria-label=" (opens in a new tab)" href="https://www.emailvendorselection.com/crm-with-email-marketing/" target="_blank" rel="noreferrer noopener" class="ek-link">our review of the best CRMs with email marketing</a>.</p><div id="better-author-bio-div"><div class="better-author-bio-div"><div class="better-author-bio-div-info"> <noscript><img data-del="avatar" src='https://www.emailvendorselection.com/wp-content/uploads/paul-newham-headshot.jpeg' class='avatar pp-user-avatar avatar-60 photo ' height='60' width='60'/></noscript><img data-del="avatar" src='data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20viewBox=%220%200%2060%2060%22%3E%3C/svg%3E' data-src='https://www.emailvendorselection.com/wp-content/uploads/paul-newham-headshot.jpeg' class='lazyload avatar pp-user-avatar avatar-60 photo ' height='60' width='60'/><h4>About Paul Newham</h4> <br /><p class="better-author-bio-div-meta">Paul Newham is a content writer specialising in business blogging, report writing, software reviews, and online copywriting. He has 5+ years of email marketing, marketing automation and software review experience. He tested over 60 business software including email marketing tools, CRMs, outreach services, SMTP providers, email verification, and AI writing tools.<br /> With a background in journalism and PR, he understands business content from both sides. And knows what makes for great, engaging copy, but also understands that for businesses, the written word is all about driving value.</p><ul><li><a href="https://www.linkedin.com/in/paul-newham-22775118/" title="Connect with Paul Newham" target="_blank" rel="nofollow">LinkedIn</a></li></ul></div></div></div></article><div class="clearfix"></div><div id="comments" class="clearfix"></div></div><aside class="sidebar"><div id="search-3" class="widget widget_search"><form role="search" method="get" class="search-form" action="https://www.emailvendorselection.com/"> <input type="text" name="s" placeholder="Search" data-posttype="post"> <input type="hidden" name="post_type" value="post" /> <button type="submit" class="btnsearch"><i class="rhicon rhi-search"></i></button></form></div><div id="ezw_tco-2" class="widget ez-toc"><div id="ez-toc-widget-container" class="ez-toc-widget-container ez-toc-v2_0_76 ez-toc-widget counter-hierarchy ez-toc-widget-container ez-toc-affix ez-toc-widget-direction"><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-1" href="#HubSpot_CRM_Platform_Review_Summary" >Review Summary</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-2" href="#HubSpot_CRM_and_Sales_Automation" >CRM and Sales Automation</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-3" href="#Sending_Emails_with_HubSpot" >Email Marketing</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-4" href="#HubSpot_Marketing_Automation" >Marketing Automation</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-5" href="#Lead_Generation_in_HubSpot" >Lead Generation</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-6" href="#Contact_Management_in_HubSpot" >Contact Management</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-7" href="#HubSpot_Integrations" >Integrations</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-8" href="#HubSpot_Pricing_and_Plans" >Pricing and Discount 💎</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-9" href="#HubSpot_Pros_and_Cons" >Pros and Cons</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-10" href="#HubSpot_Customer_Support" >Customer Support</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-11" href="#HubSpot_Is_it_the_CRM_Marketing_Automation_platform_for_you" >Conclusion</a></li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class="ez-toc-link ez-toc-heading-12" href="#Frequently_Asked_Questions_FAQ" >FAQ</a></li></ul></nav></div></div><div id="custom_html-2" class="widget_text widget widget_custom_html"><div class="textwidget custom-html-widget"><div style="background-color:#fffbd5;padding:10px 10px 10px 20px; 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