Everything You Need to Know is the title of a HubSpot CRM review
Free CRM plan has limited features
Live Chat integrates with HubSpot's chatbots
added a call feature
allows 1,000 contacts
allows adding contracts
allows adding notes
allows adding other documents
allows adding tasks
allows sales and marketing teams to perform lead capture and contact management
allows unlimited users
allows unlimited users on the free version
allows up to 1,000 custom properties on all other plans
allows up to 1,000,000 contacts on the free version
allows up to 10 custom properties on the free plan
allows users to skip steps they are not ready to do
allows users with Professional and Enterprise accounts to customize the default HubSpot score contact property
allows visitors to start a real-time chat with a member of your team
allows you to create a custom field
appears as a widget on website pages
automates follow-ups
cons are discussed in HubSpot CRM Review 2026
cons are discussed in a review
covers everything you need to know
dashboard templates are easy to read
dashboard templates contain reports such as new contacts by source
dashboard templates contain reports such as revenue by source
delivers messages to prospects at exactly the right time
discusses hidden costs
discusses the cons
discusses the pros
displays HubSpot branding
does not facilitate group mailing to a handful of leads
each dashboard has 10 reports
enables automating everyday tasks with Workflows
enables bots to automate lead qualification
enables bots to facilitate customer meeting bookings
enables bots to open support tickets
enables building complete sales funnels under one roof
enables creation of custom score properties for companies
enables creation of custom score properties for contacts
enables creation of custom score properties for deals
enables exporting your reports
enables lead nurturing by automating email campaigns
enables marketing and sales teams to effectively manage customer relationships
enables qualifying leads based on custom criteria
enables security alerts that notify you by phone
facilitates deal tracking
free plan includes features from CMS Hub
free plan includes features from Commerce Hub
free plan includes features from Marketing Hub
free plan includes features from Operations Hub
free plan includes features from Sales Hub
free plan includes features from Service Hub
guides users through the setup process
has 'lite' features
has a 2026 review titled Everything You Need to Know
has a free plan
has a time limit that varies
has a tutorial video added
has a very extensive knowledge base
has a well laid out menu
has an easy-to-use interface
has an intuitive interface
has an overall rating of 4.5
has cons
has cons described in a 2026 review
has cons discussed in its review
has drawbacks
has excellent lead management features
has hidden costs
has hidden costs described in a 2026 review
has hidden costs discussed in its review
has hundreds more app integrations
has many features
has pros
has pros described in a 2026 review
has pros discussed in its review
has top features
helps small businesses get started for free
hidden costs are discussed in a review
holds about one-third of the CRM market share
includes 1,000 contacts
includes 2,000 email sends per month
includes Live Chat in all plans
includes a Pros section
includes a Welcome workflow example
includes a form builder
includes a landing page builder
includes a re-engagement workflow example
includes email marketing
includes email marketing as part of its free version
includes email tracking as part of its free version
includes landing pages as part of its free version
includes live chat
includes sales pipelines
includes ticketing as part of its free version
includes up to 3 dashboards
includes web forms as part of its free version
increases the monthly email send limit beyond 2,000
integrates with ActiveCampaign
integrates with Google
integrates with Google Analytics
integrates with Microsoft
is SOC 2 compliant
is a customer relationship management platform
is a review
is a solution for email marketing lead generation
is a well-rounded CRM tool
is an easy-to-use CRM tool
is available in 8 languages in total
is covered in a 2026 review article
is discussed in HubSpot CRM Review 2026
is evaluated using the EmailTooltester methodology
is for small sales and marketing teams
is intuitive for beginners
is not a great solution for scaling
is perhaps the best CRM for customer service
is suitable for users of all experience levels
is the best CRM system for users seeking a free service
is the subject of a 2026 review
is user-friendly
its automation features are among the top in the industry
lead scoring is available only on higher-tier plans
lets you add or remove custom properties to reflect your sales process
lets you apply the custom field to certain contacts to exclude them from the sales and deal pipelines or keep them unassigned
lets you edit the stages of your sales pipeline
lets you set up conditions
lets you set up triggers
lists a price of $20
lite features have limitations
moves contacts further down the sales and marketing funnel
offers Kanban views
offers a Free CRM plan
offers a Free Tools plan
offers a call feature that enables making phone calls to current and prospective leads from your account
offers a free plan
offers a free plan that is very generous
offers a free trial
offers a free version
offers a good range of well-designed CRM features
offers a guided setup wizard
offers a large selection of app integrations
offers a user-friendly interface
offers a visual automation workflow builder that is easy to use
offers advanced cross-domain and cross-subdomain tracking
offers advanced omnichannel marketing automation only in the $800 per month package
offers advantages
offers automation features
offers automation features that help optimize performance
offers automation features that help streamline tasks
offers automation features that help users achieve better results
offers call recording
offers dashboard templates
offers dozens of triggers, conditions, and actions for automation
offers its call feature on all plans
offers lead management features
offers list views
offers marketing automation on the Starter plan
offers migration services that are expensive
offers paid plans
offers predictive lead scoring on the Enterprise plan
offers quick responses from customer support agents
offers the AI Content Assistant
prices were updated on 24 April 2023
pricing is addressed in the content
pricing is covered in the content
pros are discussed in HubSpot CRM Review 2026
pros are discussed in a review
provides a breadth of rich content on its blog
provides a breadth of rich content on its knowledge base
provides a visual automation workflow builder
provides access levels for user accounts
provides additional resources
provides automated task reminders to help follow up with contacts at prime time
provides chat support in the dashboard
provides chat support within its dashboard
provides demos
provides drag-and-drop technology to organize the deal pipeline
provides excellent customer service
provides helpful answers from customer support agents
provides helpful customer support
provides quick customer support responses
received the 2025 best small business CRM badge
records call logs for your contacts
records emails for your contacts
records the geolocation of your contacts
requires the Professional plan to access omnichannel automation
review covers cons
review covers hidden costs
review covers pros
saves calls to your contact log
sends re-engagement emails to cold leads
sends welcome emails to new customers
supports two-factor authentication
tracks location
tracks pages viewed
tracks the original source of visitors
treats all contacts as leads
upgrading from its free plan incurs a significant increase in costs
dominates the sales and marketing market
has excellent functionality
has more affordable alternatives to its Professional and Enterprise plans
has surprisingly low email deliverability according to bi-annual deliverability tests
introduced the AI Content Assistant to HubSpot CRM
is a CRM
is a customer relationship management tool
is a major competitor to Salesforce
is a slightly different tool
is an all-in-one CRM platform
is an all-in-one sales and marketing software company
is available in 8 languages
is awarded the Best CRM Tool for Small Businesses badge for 2025
is compared to Mailchimp as an email marketing platform
is listed as a tool alongside Brevo and MailerLite
is miles ahead of Zoho
is very successful
is worth $21.97 billion as of January 2022
lite features on the free plan may not be enough for some users
offers a free CRM
offers a good range of free features
offers a lite version of paid features
offers a well-designed product
offers helpful support
offers lite features on the free plan
proficient in inbound marketing
provides an excellent user experience
provides existing customers with rich, useful information
provides potential customers with rich, useful information
rolled out AI-related updates in 2024
can write paragraphs
edits copy when you type '/' within a marketing email
generates copy when you type '/' within a marketing email
helps create engaging email campaigns
helps create engaging landing page copy
helps you create click-worthy call-to-actions
is based on generic trends
is working on adding support for other languages
may yield inconsistent results in non-English languages
offers brainstorming ideas on a topic
produces content that is not personalized to your goals or needs
provides options for editing copy when you highlight existing content
provides options for generating copy when you highlight existing content
provides tone-change suggestions to sound more entertaining
provides tone-change suggestions to sound more friendly
provides tone-change suggestions to sound more professional
summarizes long paragraphs
summarizes points
trims existing content
allows per-page chatbots for individual website pages to tailor messaging
allows setting office hours so website visitors know when you’re online to chat
can be added to websites via a tracking code embedded on the site
does not require modifying site code
enables testing to determine what messaging works
has limited features compared to alternative chatbot providers.
integrates seamlessly with your HubSpot account
integrates with Microsoft Office 365
integrates with Microsoft Teams
integrates with Slack
lacks AI integration
offers an Out of Office feature
provides an option to set up email capture to respond later to missed chats
costs $176
discounts apply to annual subscriptions
discounts are applied to annual subscriptions
has discounts applied to annual subscriptions
is a product name mentioned in the content
is mentioned in HubSpot CRM content
is priced at $60
is priced at $96 when discounts are applied to annual subscriptions
offers discounts on annual subscriptions
offers discounts that apply to annual subscriptions
priced at $128
allows unlimited users
allows up to 1,000 users
has limited reporting features
includes email marketing
includes landing pages
includes tracking
is a good starting point
allows adding more custom properties
allows removal of HubSpot branding
enables automation of campaigns
enables higher email sending volumes
provides reporting dashboards
starts at $20 per month
allows delegating follow-up tasks
allows direct responses to inquiries
allows making calls
allows opening support tickets
allows sending emails
costs more on HubSpot Marketing Hub Enterprise plans
has a starting price of $500
is offered
is part of HubSpot's mandatory onboarding services
is priced higher on HubSpot Marketing Hub Professional plans
is a strong choice for automation and email marketing
is compared with HubSpot in a video
lets customers pay only for what they need, even on lower-tier plans with advanced features
offers more reasonably priced plans
does not allow location targeting by IP addresses
does not allow location targeting by country
lacks analytics to analyze the chatbot's performance
offers a universal inbox that is included in HubSpot's free CRM
bundles
is not included in the free plan
is now available on the Starter plan
was previously reserved for the Professional plan
has been researched following EmailTooltester methodology
has been written following EmailTooltester methodology
includes a Cons section
uses the EmailTooltester methodology
costs $890 per month
offers CMS features
offers lead scoring
offers sophisticated analytics
costs $890 per month
offers CMS features
offers lead scoring
offers sophisticated analytics
is a slightly different tool
is an email marketing platform
is an email service
is compared to HubSpot as an email marketing platform
helps users learn to maximize advanced features in HubSpot CRM
is HubSpot's free online course platform
offers a wide range of resources
acts as a receptionist for your website
directs new visitors to the right place
is a bot within HubSpot
includes a live chat widget
includes a meeting scheduler
includes an AI email writer
has an overly complicated interface
is available in 26 languages
offers an alternative to HubSpot
is an alternative to HubSpot
offers a mix of sales and marketing features
offers CRM functionality
offers email marketing functionality
offers a HubSpot-like alternative
offers a reasonable, scalable price
allows creation of social content copy within HubSpot's social scheduling tool
is accessed by pressing the lightning bolt icon while writing a caption
may be cheaper than HubSpot CRM
offer the features you’re looking for
allows up to 2,000 email sends per month
includes HubSpot branding
provides information about pricing for HubSpot CRM
provides pricing information for HubSpot CRM
enables businesses to communicate directly with customers and prospects through Facebook Messenger
enables businesses to communicate directly with customers and prospects through their website
can sync contacts from your current ESP
offer free syncing
applies brand colors configured within the platform
can be customized to match your branding
has paid plans above Starter that are expensive
requires a high onboarding fee
costs $890 per month
has a $3,000 onboarding fee
offers a broad set of features
offers support
is worth checking out for those seeking a free plan
is worth consideration for small businesses seeking a free CRM tool
costs $200 per month
is only available with the HubSpot Professional plan and higher
is a tool for CRM
is a tool for email marketing
is an alternative to HubSpot
is designed for sales teams
methodology is used in the HubSpot CRM Review
is a HubSpot feature
includes 10 dashboards
offers limited form follow-up emails on the free plan
are complicated to set up for some businesses
are extremely expensive
provides a solid starting point for small businesses seeking a free CRM with basic marketing features
are designed to facilitate marketing, sales and service processes
can be costly
are extremely expensive
determines whether leads are qualified before routing them to a sales rep
are just about manageable for small businesses
HubSpot CRM offers a very user-friendly interface.
HubSpot CRM's menu is well laid out.
HubSpot CRM's interface is easy to use.
HubSpot CRM guides users through the setup process.
HubSpot CRM lets users skip steps they’re not ready to do.
HubSpot CRM provides chat support in the dashboard.
HubSpot CRM offers a free plan that is very generous.
HubSpot Starter plans are just about manageable for small businesses.
HubSpot Professional plans are extremely expensive.
HubSpot Enterprise plans are extremely expensive.
HubSpot CRM is not a great solution for scaling.
HubSpot Marketing Starter discounts are applied to annual subscriptions.
HubSpot CRM provides drag-and-drop technology to organize your deal pipeline.
HubSpot CRM lets you edit the stages of your sales pipeline and add or remove custom properties to reflect your sales process.
HubSpot CRM offers both Kanban and list views.
HubSpot CRM with automation offers limited form follow-up emails on the free plan.
HubSpot CRM marketing automation is now available on the Starter plan and bundles.
HubSpot CRM marketing automation was previously reserved for the Professional plan.
HubSpot CRM offers dozens of triggers, conditions, and actions for automation.
HubSpot CRM has a visual automation workflow builder.
HubSpot CRM's visual automation workflow builder is easy to use.
HubSpot CRM requires the Professional plan to access omnichannel automation.
HubSpot CRM supports two-factor authentication and provides access levels for user accounts.
HubSpot CRM is SOC 2 compliant.
HubSpot CRM allows you to set up security alerts to notify you by phone.
HubSpot CRM has excellent lead management features that facilitate deal tracking.
HubSpot CRM allows you to add notes, tasks, contracts and other documents.
HubSpot CRM provides a record of your contacts’ geolocation, call log, and emails.
HubSpot CRM allows up to 10 custom properties on the free plan and 1,000 custom properties on all other plans.
HubSpot CRM treats all contacts as leads.
HubSpot CRM lets you create a custom field to apply to certain contacts you didn’t want to include in the sales/deal pipelines or leave them as unassigned.
HubSpot CRM is perhaps the best CRM for customer service.
HubSpot CRM has a very extensive knowledge base.
HubSpot CRM has additional resources.
HubSpot CRM customer support agents are helpful and quick to respond.
HubSpot CRM offers advanced tracking across domains and subdomains.
HubSpot CRM tracks location.
HubSpot CRM tracks the original source of visitors.
HubSpot CRM tracks pages viewed.
HubSpot CRM's Live Chat is included in all plans.
HubSpot CRM's Live Chat features an integration with HubSpot's chatbots.
HubSpot CRM's free plan displays HubSpot branding.
HubSpot CRM's lead scoring feature is reserved for higher-tier plans.
HubSpot CRM lets users with Professional and Enterprise accounts customize the default HubSpot score contact property to qualify leads based on custom criteria.
HubSpot CRM allows users to create custom score properties for contacts, companies, and deals.
HubSpot CRM's predictive lead scoring is available on the Enterprise plan.
HubSpot CRM is available in 8 languages in total.
HubSpot CRM offers a Free CRM plan with limited features.
HubSpot CRM Pricing lists a price of $20.
HubSpot CRM offers dashboard templates that contain reports such as new contacts by source and revenue by source.
HubSpot CRM dashboard templates are easy to read.
HubSpot CRM free plan includes up to 3 dashboards, each with 10 reports.
HubSpot CRM Starter includes 10 dashboards.
HubSpot CRM integrates with Google Analytics.
HubSpot CRM allows you to export your reports.
HubSpot CRM includes email marketing.
The HubSpot CRM free plan includes 2,000 email sends per month.
The 2,000 email sends per month limit on the HubSpot CRM free plan includes HubSpot branding.
HubSpot CRM higher-tier plans increase the monthly email send limit beyond 2,000.
Group mailing to a handful of leads is not facilitated by HubSpot CRM.
HubSpot CRM is a great solution for email marketing lead generation.
HubSpot CRM Review 2026 discusses HubSpot CRM.
HubSpot CRM Review discusses the pros, cons, and hidden costs of HubSpot CRM.
HubSpot Marketing Starter discounts are applied to annual subscriptions.
HubSpot Marketing Starter costs $96 when discounts are applied to annual subscriptions.
HubSpot CRM Pricing is a topic covered in the content.
HubSpot CRM has an overall rating of 4.5.
HubSpot CRM is a well-rounded, easy-to-use CRM tool.
HubSpot CRM helps small businesses get off the ground without paying a cent.
HubSpot CRM offers excellent customer service.
HubSpot CRM offers a good range of well-designed CRM features.
HubSpot CRM allows marketing and sales teams to effectively manage their customer relationships.
HubSpot CRM offers a Free Tools plan for small sales and marketing teams.
HubSpot CRM has 'lite' features that have limitations.
HubSpot CRM offers paid plans.
HubSpot CRM holds about one-third of the CRM market share.
Tooltester awarded HubSpot the Best CRM Tool For Small Businesses badge for 2025.
HubSpot CRM is a customer relationship management platform.
HubSpot CRM Review 2026: Everything You Need to Know is about HubSpot CRM.
HubSpot CRM Review 2026 discusses HubSpot CRM.
HubSpot CRM has pros and cons.
HubSpot CRM has hidden costs.
HubSpot CRM Pricing provides pricing information for HubSpot CRM.
HubSpot CRM Review 2026 discusses HubSpot CRM.
HubSpot CRM Review 2026 outlines the pros, cons and hidden costs of HubSpot CRM.
HubSpot Marketing Starter is a product name mentioned in the content.
Discounts applied to annual subscriptions are offered for HubSpot Marketing Starter.
HubSpot Marketing Starter is priced at $128.
HubSpot CRM Pricing is a topic addressed in the content.
HubSpot CRM offers a huge selection of app integrations.
HubSpot CRM integrates with ActiveCampaign.
HubSpot CRM integrates with Microsoft.
HubSpot CRM integrates with Google.
HubSpot CRM has hundreds more app integrations.
HubSpot CRM has many features.
HubSpot CRM has top features.
HubSpot CRM has hidden costs.
HubSpot CRM has pros.
HubSpot CRM has cons.
HubSpot CRM lets you add unlimited users and 1,000,000 contacts on the free version.
HubSpot CRM's free version includes features such as web forms, email marketing, ticketing, email tracking and landing pages.
HubSpot CRM is the best CRM system for those looking for a free service.
HubSpot CRM is user-friendly.
HubSpot CRM's guided set-up wizard, demos and intuitive interface make it a great tool for all levels of experience.
HubSpot CRM offers lead management features.
HubSpot CRM provides chat support within its dashboard.
HubSpot CRM customer support agents are quick to reply with helpful answers.
HubSpot Academy is HubSpot's free online course platform.
HubSpot CRM's call feature allows you to make phone calls to current and prospective leads from your account.
HubSpot CRM's call feature can record calls and save them to your contact log.
HubSpot CRM's call feature is available on all plans, though the time limit varies.
HubSpot CRM offers a breadth of rich content on its blog and knowledge base.
HubSpot CRM Review 2026: Everything You Need to Know is the title of a HubSpot CRM review.
HubSpot CRM Review includes a Pros section.
HubSpot CRM Review includes a Cons section.
HubSpot CRM has pros.
HubSpot CRM has cons.
HubSpot CRM Review discusses the hidden costs of HubSpot CRM.
HubSpot CRM Review 2026: Everything You Need to Know is a HubSpot CRM review.
HubSpot CRM Review discusses the pros, cons and the hidden costs of HubSpot CRM.
HubSpot CRM Pricing provides information about HubSpot CRM pricing.
HubSpot Marketing Starter is mentioned in the HubSpot CRM content.
HubSpot Marketing Starter discounts are applied to annual subscriptions.
HubSpot Marketing Starter is priced at $60.
HubSpot's Free Tools plan is a good idea to start with.
HubSpot's Free Tools plan comes with email marketing, tracking, and landing pages.
HubSpot's Free Tools plan lets you have 1,000 and unlimited users.
HubSpot's Free Tools plan includes a meeting scheduler, a live chat widget, and an AI email writer.
HubSpot Starter plan starts at $20 per month.
HubSpot Starter plan lets you remove HubSpot branding.
HubSpot Starter plan lets you send higher volumes of email.
HubSpot Starter plan lets you automate campaigns.
HubSpot Starter plan lets you add more custom properties and reporting dashboards.
HubSpot Professional plan offers sophisticated analytics.
HubSpot Professional plan offers CMS features.
HubSpot Professional plan offers lead scoring.
HubSpot Enterprise plan offers sophisticated analytics.
HubSpot Enterprise plan offers CMS features.
HubSpot Enterprise plan offers lead scoring.
HubSpot Professional plan costs $890 per month.
HubSpot Enterprise plan costs $890 per month.
There are more affordable alternatives to HubSpot's Professional and Enterprise plans.
HubSpot CRM offers a free version.
HubSpot offers a free trial of HubSpot CRM.
HubSpot CRM Review 2026 discusses HubSpot CRM.
HubSpot CRM Review 2026 discusses the Pros and Cons of HubSpot CRM.
HubSpot CRM Review 2026 mentions the hidden costs of HubSpot CRM.
HubSpot CRM Pricing provides pricing information for HubSpot CRM.
HubSpot Marketing Starter has discounts applied to annual subscriptions.
HubSpot Marketing Starter costs $176.
HubSpot CRM Review 2026 covers everything you need to know about HubSpot CRM.
HubSpot CRM Review 2026 discusses the pros, cons, and hidden costs of HubSpot CRM.
HubSpot CRM has pros.
HubSpot CRM has cons.
HubSpot CRM has hidden costs.
HubSpot CRM Review 2026: Everything You Need to Know is a HubSpot CRM review.
The HubSpot CRM review covers the pros, cons, and hidden costs.
HubSpot CRM is the subject of a 2026 review.
Pipedrive is a HubSpot alternative.
ActiveCampaign CRM is a HubSpot alternative.
Pipedrive is made for sales teams.
ActiveCampaign CRM is a mix of sales and marketing features.
ActiveCampaign offers more reasonably priced plans, allowing you to pay only for what you need, even on lower-tier plans with advanced features.
HubSpot Free CRM plan provides a solid starting point for small businesses seeking a free CRM with basic marketing features.
HubSpot's paid plans can become costly.
EngageBay is a great option for those looking for a similar offering to HubSpot at a reasonable, scalable price.
Zoho CRM is another alternative to HubSpot.
Zoho CRM has an overly complicated interface.
Zoho CRM is available in 26 languages.
HubSpot is available in 8 languages.
HubSpot is a big Salesforce competitor.
ActiveCampaign is a particularly good choice for those serious about automation and email marketing.
HubSpot's free CRM plan is worth checking out for users looking for a free plan.
HubSpot CRM is intuitive for beginners.
HubSpot CRM includes a landing page builder, a form builder, live chat, and sales pipelines, enabling you to build complete sales funnels under one roof.
HubSpot Free Tools plan has limited reporting features.
HubSpot's reporting add-on costs $200 per month and is only available with the HubSpot Professional plan and higher.
HubSpot alternatives may be cheaper than HubSpot CRM while providing the features you’re looking for.
HubSpot offers a lite version of paid features.
HubSpot's lite features on the free plan may not be enough for some users.
HubSpot CRM Review 2026: Everything You Need to Know is a HubSpot CRM review.
HubSpot CRM Review discusses the pros, cons and hidden costs of HubSpot CRM.
The HubSpot CRM Review has been written and researched following EmailTooltester methodology.
The HubSpot CRM Review uses the EmailTooltester methodology to evaluate HubSpot CRM.
EmailTooltester methodology is used in the HubSpot CRM Review.
HubSpot Marketing Professional plan has a $3,000 onboarding fee.
HubSpot Marketing Professional plan costs $890 per month.
HubSpot Marketing Hub's paid plans above Starter are very expensive and require a high onboarding fee.
HubSpot CRM migration service starts from $500.
HubSpot CRM migration service costs more on HubSpot Marketing Hub Professional plans.
HubSpot CRM migration service costs more on HubSpot Marketing Hub Enterprise plans.
HubSpot CRM migration service is offered as part of HubSpot's mandatory onboarding services.
HubSpot offers a free CRM.
HubSpot integrations can sync contacts from your current ESP for free.
HubSpot's free CRM plan is worth consideration for small businesses seeking a free CRM tool.
HubSpot and Mailchimp are slightly different tools.
Mailchimp is principally an email service.
HubSpot is a customer relationship management tool.
HubSpot is a very successful all-in-one sales and marketing software company.
HubSpot is worth $21.97 billion as of January 2022.
HubSpot's email deliverability is surprisingly low according to bi-annual deliverability tests.
HubSpot is a CRM with excellent functionality.
HubSpot is an all-in-one CRM platform.
The array of sales and marketing features found in HubSpot's Hubs is designed to facilitate marketing, sales and service processes.
HubSpot's CRM system offers breadth of features and support.
HubSpot CRM offers automation features that are among the top players in the industry.
HubSpot CRM automation features help you streamline tasks.
HubSpot CRM automation features help you optimize your performance.
HubSpot CRM automation features help you achieve better results.
HubSpot CRM enables lead-nurturing by automating email campaigns and moving contacts further down the sales and marketing funnel.
HubSpot CRM lets you set up triggers and conditions to deliver the right messages to prospects at exactly the right time.
HubSpot CRM enables automating everyday tasks with Workflows, including sending welcome emails to new customers, automating follow-ups and sending re-engagement emails to cold leads.
HubSpot CRM provides automated task reminders to help you follow up with contacts at the prime time.
HubSpot CRM includes a Re-engagement workflow example.
HubSpot CRM includes a Welcome workflow example.
HubSpot CRM marketing automation is not included in the free plan.
HubSpot CRM's advanced omnichannel marketing automation is only offered in the $800 per month package, with 1,000 contacts.
HubSpot CRM workflows can be complicated to set up for some businesses.
HubSpot Academy offers a wide range of resources to help users learn how to maximize advanced features in HubSpot CRM.
HubSpot CRM has a free plan.
HubSpot CRM Review 2026 discusses HubSpot CRM.
HubSpot CRM has pros.
HubSpot CRM has hidden costs.
HubSpot vs Mailchimp: Which Email Marketing Platform Is Right for You? presents a comparison between HubSpot and Mailchimp as email marketing platforms.
Mailchimp is an email marketing platform.
Zoho vs HubSpot: Why The Winning CRM is Miles Ahead argues that HubSpot is miles ahead of Zoho.
The article 'The 8 Best CRM With Email Marketing: The Top Tools with Their Pros & Cons' lists eight CRM tools.
HubSpot dominates the sales and marketing market.
HubSpot is proficient at inbound marketing.
HubSpot provides potential and existing customers with rich, useful information.
HubSpot delivers an excellent user experience.
HubSpot’s user experience includes a well-designed product, helpful support and a good range of free features.
HubSpot CRM's free plan includes a bit of everything from HubSpot’s Marketing, Sales CRM, Service, Content, Operations and Commerce Hubs.
HubSpot CRM’s free plan allows 1,000 contacts and unlimited users.
HubSpot CRM’s free plan lets sales and marketing teams do everything from lead capture to contact management for absolutely nothing.
HubSpot CRM offers a free trial.
Upgrading from HubSpot CRM's free plan incurs a significant jump in costs.
HubSpot CRM offers marketing automation on the Starter plan.
HubSpot CRM tutorial video was added.
HubSpot CRM received the 2025 best small business CRM badge.
HubSpot CRM has expensive migration services as a con.
HubSpot CRM prices were updated on 24 April 2023.
ActiveCampaign is compared with HubSpot in a video.
HubSpot CRM added a call feature.
HubSpot CRM Review 2026: Everything You Need to Know exists.
HubSpot CRM has hidden costs.
HubSpot CRM Review 2026: Everything You Need to Know discusses the pros, cons and hidden costs of HubSpot CRM.
Brevo is a tool mentioned for email marketing and CRM.
MailerLite is a tool mentioned for email marketing and CRM.
HubSpot is listed as a tool alongside Brevo and MailerLite.
HubSpot CRM has added the AI Content Assistant.
HubSpot AI Content Writer is a feature of HubSpot.
HubSpot AI Content Assistant can generate and edit copy when you type '/' within a marketing email.
HubSpot AI Content Assistant provides options for generating and editing copy when you highlight existing content.
HubSpot AI Content Assistant can brainstorm ideas on a topic.
HubSpot AI Content Assistant can write paragraphs.
HubSpot AI Content Assistant can summarize points.
HubSpot AI Content Assistant can summarize long paragraphs.
HubSpot AI Content Assistant can trim down existing content.
HubSpot AI Content Assistant provides tone-change suggestions to sound more friendly, entertaining, or professional.
HubSpot AI Content Assistant can help you create click-worthy call-to-actions.
HubSpot AI Social Caption Generator can create copy for social content directly within HubSpot’s social scheduling tool.
HubSpot AI Social Caption Generator is accessed by pressing the lightning bolt icon when writing a caption.
HubSpot AI Content Assistant may produce inconsistent results in non-English languages.
HubSpot is working on supporting other languages for HubSpot AI Content Assistant.
HubSpot AI Content Assistant-generated content is not personalized to your specific goals or needs and is based on generic trends.
HubSpot rolled out AI-related updates in 2024, including adding the AI Content Assistant to HubSpot CRM.
HubSpot AI Content Assistant helps create engaging email campaigns and landing page copy.
HubSpot CRM's live chat software enables businesses to communicate directly with customers and prospects through their website and Facebook Messenger.
HubSpot CRM's live chat appears as a widget on website pages and allows visitors to start a real-time chat with someone on your team.
HubSpot CRM allows you to easily create bots that automate tasks such as qualifying leads, opening support tickets and allowing customers to book meetings.
HubSpot Concierge Bot is a bot within HubSpot that acts as a receptionist for your website and directs new visitors to the right place.
HubSpot Qualify Leads bot determines whether leads are qualified before passing them on to a sales rep.
HubSpot live chat integrates seamlessly with your HubSpot account.
HubSpot live chat can be added to websites via a tracking code embedded on the site, so you don’t need to modify code.
HubSpot live chat can be integrated with third-party apps such as Slack, Microsoft Teams and Microsoft Office 365.
HubSpot live chat is customizable to fit with your branding, and HubSpot will apply brand colors set within the platform.
HubSpot Conversations provides a universal inbox included in HubSpot’s free CRM.
From the HubSpot Conversations universal inbox, you can directly respond to inquiries, send emails, make calls, open support tickets and delegate follow-up tasks.
HubSpot live chat offers an Out of Office feature to set office hours so website visitors know when you’re online to chat.
HubSpot live chat includes the option to set up email capture so you can respond later to missed chats.
HubSpot live chat lets you set up different chatbots for individual website pages to tailor your messaging and test what works.
HubSpot live chat has limited features compared to alternative chatbot providers.
HubSpot live chat lacks AI integration.
HubSpot Conversations lacks analytics to analyze how its chatbot is performing.
HubSpot Conversations’ chatbot does not allow location targeting by country or IP addresses.
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<article class="content">
<div class="review-section-header">
<h1 class="review-section-header__title">HubSpot CRM Review <span> The Pros, Cons And The Hidden Costs</span></h1>
<div class="review-section-header__meta">
<span class="review-section-header__date">Last updated: <time datetime="2025-10-14">Oct. 14, 2025</time></span>
<a href="#updates" class="review-section-header__link">See Updates</a>
</div>
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<div class="author-panel">
<div class="author-panel__content">
<p>This article has been written and researched by our expert tooltesters through a precise methodology.
<a href="https://www.emailtooltester.com/en/our-methodology/">Learn more about our methodology <svg class="icon icon-arrow-right"><use xlink:href="#arrow-right"></use></svg></a></p>
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<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/ROBERTA-160x160.jpg" alt="Roberta Phillips" class="user-avatar"> </div>
<div class="author-card__text">
<p class="author-card__author"><a href="https://www.emailtooltester.com/en/blog/author/roberta/">Roberta Phillips</a> <span class="author-checkmark" data-tippy-content="<strong>Roberta</strong><br>Marketing Manager<br>BA (HONS) UEA, NORWICH<br>At Tooltester since 2019<br>52 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p>
<p class="author-card__role">Author</p>
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<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/INKA-160x160.jpg" alt="Inka Wibowo" class="user-avatar"> </div>
<div class="author-card__text">
<p class="author-card__author"><a href="https://www.emailtooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Senior Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>70 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p>
<p class="author-card__role">Researcher</p>
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</div>
</div>
</div>
<section id="overview">
<p class="disclaimer">EmailTooltester is supported by readers like yourself. We may earn a commission when you purchase through our links. Of course, this won't increase the cost for you.</p> <p><p><strong><a href="https://www.emailtooltester.com/wp-content/uploads/2021/07/ETT-Best-CRM-For-Small-Businesses-25.png"><img class="wp-image-50673 size-thumbnail alignright" src="https://www.emailtooltester.com/wp-content/uploads/2021/07/ETT-Best-CRM-For-Small-Businesses-25.png" alt="Best CRM for Small Businesses" width="150" height="150" /></a>We awarded HubSpot our Best CRM Tool For Small Businesses badge for 2025!</strong></p>
<p>HubSpot CRM is a customer relationship management titan. With a <a href="https://www.emailtooltester.com/en/blog/hubspot-market-share/">third of the market share</a>, you’ve most likely heard of them? No doubt, one of your colleagues has used them in the past, or you’ve come across one of their helpful blog articles when researching digital marketing best practices.</p>
<p>It’s a company we can certainly get behind... to an extent. After all, we’re all looking to keep costs down, right? Which is exactly <strong>why you’re going to want to stick around till the end</strong> of this HubSpot CRM review.</p>
<p>Yes, HubSpot offers a very generous <a href="https://www.emailtooltester.com/out/hubspot-crm" target="_blank" rel="noopener">Free Tools plan</a> for small sales and marketing teams, but what happens when you outgrow its “lite” features and become aware of its limitations? Do you simply move onto one of its paid plans?</p>
<p>Having analyzed other HubSpot CRM reviews, and the product itself in detail, we thought it was time to share our findings with you, so you can make an informed decision on whether HubSpot’s CRM platform is for you.</p>
<h2>HubSpot CRM Review Summary</h2>
<div class="callout">
<p>In our view, it's <strong>a good idea to start with HubSpot's Free Tools plan</strong>, which comes <a href="https://www.emailtooltester.com/en/blog/crm-with-email-marketing/">email marketing</a>, tracking, and landing pages, and lets you have 1,000 and unlimited users. Other extras include a meeting scheduler, live chat widget, and an AI email writer.</p>
<p>Those who want to remove HubSpot branding, send higher volumes of email, <a href="https://www.emailtooltester.com/out/hubspot-marketing-automation" target="_blank" rel="nofollow noopener">automate campaigns</a> and add more custom properties and reporting dashboards will be looking at the <strong>Starter</strong> plan, which starts at $20/month.</p>
<p>The much pricier <strong>Professional</strong> and <strong>Enterprise</strong> plans are for those looking for sophisticated analytics, <a href="https://www.emailtooltester.com/en/crm/hubspot-review/hubspot-cms/">CMS features</a> and lead scoring. But when we say expensive, we mean $890 a month expensive - so if you're a small-to-medium businesses who needs these features, there are <a href="https://www.emailtooltester.com/en/blog/hubspot-alternatives/">more affordable alternatives</a>.</p>
</div>
<p>If you don't have time to read our full review, get up to speed on HubSpot CRM's pros and cons with our video:</p>
</p>
</section>
<section id="video" class="block block--spacing-small">
<div class="embed-responsive embed-responsive-16by9">
<div class="youtube embed-responsive-item" data-embed="t2g7FmkwlT8" data-video-title="HubSpot CRM video review" >
<div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div>
<div><img loading="lazy" alt="HubSpot CRM video review" src="https://www.emailtooltester.com/wp-content/uploads/2024/07/video-banner-41200-1.jpg"></div>
</div>
</div> <p>
<a href="https://www.emailtooltester.com/out/hubspot-video" target="_blank">
Try HubSpot for free </a>
</p>
</section>
<section id="screenshots" class="block">
<h2>HubSpot CRM Screenshots</h2>
<div class="swiper gallery-swiper">
<div class="swiper-wrapper">
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<a href="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-sales-pipeline.png" data-fancybox="gallery" data-caption="hubspot sales pipeline">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-sales-pipeline.png" alt="hubspot sales pipeline" loading="lazy" />
</a>
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<a href="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-contact-profile-.png" data-fancybox="gallery" data-caption="hubspot contact profile">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-contact-profile-.png" alt="hubspot contact profile" loading="lazy" />
</a>
</div>
<div class="swiper-slide">
<a href="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-workflow.png" data-fancybox="gallery" data-caption="hubspot workflow">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-workflow.png" alt="hubspot workflow" loading="lazy" />
</a>
</div>
<div class="swiper-slide">
<a href="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-reports.png" data-fancybox="gallery" data-caption="hubspot reports">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-reports.png" alt="hubspot reports" loading="lazy" />
</a>
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<div class="swiper-slide">
<a href="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-set-up-process.png" data-fancybox="gallery" data-caption="hubspot set-up process">
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</a>
</div>
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<a href="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-dashboard-library.png" data-fancybox="gallery" data-caption="hubspot dashboard library">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-dashboard-library.png" alt="hubspot dashboard library" loading="lazy" />
</a>
</div>
</div>
</div>
<div class="swiper gallery-thumbs-swiper">
<div class="swiper-wrapper">
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-sales-pipeline-300x142.png" alt="hubspot sales pipeline" loading="lazy" />
</div>
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-contact-profile--300x151.png" alt="hubspot contact profile" loading="lazy" />
</div>
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-workflow-300x155.png" alt="hubspot workflow" loading="lazy" />
</div>
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-reports-300x118.png" alt="hubspot reports" loading="lazy" />
</div>
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-set-up-process-300x152.png" alt="hubspot set-up process" loading="lazy" />
</div>
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-dashboard-library-300x153.png" alt="hubspot dashboard library" loading="lazy" />
</div>
</div>
</div>
</section>
<section id="pricing" class="block">
<h2>HubSpot CRM Pricing</h2>
<div class="pricing">
<div class="pricing__row">
<div class="pricing__value">
<span class="usd-currency">$</span> 0 </div>
<div class="pricing__description">
<h3 class="pricing__name">Free CRM</h3>
<p>Free CRM plan with limited features</p>
</div>
</div>
<div class="pricing__row">
<div class="pricing__value">
<span class="usd-currency">$</span> 20 </div>
<div class="pricing__description">
<h3 class="pricing__name">1,000</h3>
<p>Marketing Starter. Discounts applied to annual subscriptions </p>
</div>
</div>
<div class="pricing__row">
<div class="pricing__value">
<span class="usd-currency">$</span> 60 </div>
<div class="pricing__description">
<h3 class="pricing__name">3,000</h3>
<p>Marketing Starter. Discounts applied to annual subscriptions </p>
</div>
</div>
<div class="pricing__row">
<div class="pricing__value">
<span class="usd-currency">$</span> 96 </div>
<div class="pricing__description">
<h3 class="pricing__name">5000</h3>
<p>Marketing Starter. Discounts applied to annual subscriptions </p>
</div>
</div>
<div class="pricing__row">
<div class="pricing__value">
<span class="usd-currency">$</span> 128 </div>
<div class="pricing__description">
<h3 class="pricing__name">7000</h3>
<p>Marketing Starter. Discounts applied to annual subscriptions </p>
</div>
</div>
<div id="show-more"> <div class="pricing__row">
<div class="pricing__value">
<span class="usd-currency">$</span> 176 </div>
<div class="pricing__description">
<h3 class="pricing__name">10000</h3>
<p>Marketing Starter. Discounts applied to annual subscriptions </p>
</div>
</div>
</div>
<div class="load__more aligncenter">
<a data-toggle="#show-more" data-toggle-class="is-active" aria-label="Toggle show more" aria-expanded="false" aria-controls="show-more" class="btn show-more-btn">
Show More </a>
</div>
</div>
<p>The free plan is very generous, and the Starter plans are just about manageable for small businesses, however, the Professional and Enterprise plans are extremely expensive. Making HubSpot not a great solution for scaling. Find out more in our <a href="https://www.emailtooltester.com/en/crm/hubspot-review/pricing/">complete pricing guide</a></p>
</section>
<section id="pros-cons" class="block">
<h2>Pros and Cons</h2>
<div class="tabs">
<ul class="tabs__nav">
<li class="tabs__switcher is-active" data-tab-index="pros" tabindex="0">
<svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> Pros </li>
<li class="tabs__switcher" data-tab-index="cons" tabindex="0">
<svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> Cons </li>
</ul>
<div class="tabs__container">
<div class="tabs__content" data-tab-index="pros">
<h3>Pros</h3>
<ul class="checklist checklist--dividers">
<li>
<div class="checklist__content">
<h4>Generous freemium plan</h4>
<p>It’s really great that HubSpot CRM lets you add unlimited users and 1M contacts on the free version. You’ll find that many <a href="https://www.emailtooltester.com/en/blog/best-free-crm/">other free CRMs</a> are much more limited. Features include <a href="https://www.emailtooltester.com/en/blog/best-online-form-builder/">web forms</a>, <a href="https://www.emailtooltester.com/out/hubspot-email-marketing" target="_blank" rel="noopener">email marketing</a>, ticketing, email tracking and <a href="https://www.emailtooltester.com/en/blog/free-landing-page/">landing pages</a>. It really is the best CRM system for those looking for a free service.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>Ease-of-use</h4>
<p>The fact that it’s so user-friendly is a big advantage to using HubSpot’s CRM platform. Its guided set-up wizard, demos and intuitive interface make it a great tool for all levels of experience. It’s still a huge software with a lot of bells and whistles, but taking all that into account, its usability is still outstanding. You’ll be particularly impressed with its lead management features.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>Excellent customer support</h4>
<p>Chat support is available within your dashboard, and the customer support agents are quick to reply with helpful answers. There is also a breadth of rich content on their blog, knowledge base and within Academy, their free, online course platform.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>Call feature</h4>
<p>HubSpot’s call feature allows you to make phone calls to your current and prospective leads from your account. Calls can be recorded and saved to your contact log for future reference. This feature is available on all plans, though the time limit varies.</p>
</div>
</li>
</ul>
</div>
<div class="tabs__content" data-tab-index="cons" style="display:none;">
<h3>Cons</h3>
<ul class="checklist checklist--cons checklist--dividers">
<li>
<div class="checklist__content">
<h4>Expensive paid plans with hidden costs</h4>
<p>Anything above Starter gets very expensive and requires you to pay a high onboarding fee. In the case of the HubSpot Marketing Professional plan, this is $3,000 on top of the $890/month.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>Basic templates</h4>
<p>Surprisingly, HubSpot’s templates aren’t quite what you’d expect from such a popular, modern tool. I’d like to see some more design options for email and landing pages.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>Expensive migration services</h4>
<p>Hubspot’s CRM migration service starts from $500, but costs even more on the Marketing Hub Professional or Enterprise plans (this is offered as part of the mandatory onboarding services). If you’re considering HubSpot, especially for its free CRM, you might be better off using their integrations to sync contacts from your current ESP for free and handling the rest of the migration yourself to avoid these extra costs.</p>
</div>
</li>
</ul>
</div>
</div>
</div>
</section>
<section id="recommendation" class="block">
<h2>Is HubSpot CRM the right CRM software for you?</h2>
<div class="tabs">
<ul class="tabs__nav">
<li class="tabs__switcher is-active" data-tab-index="recommended" tabindex="0">
<svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> Recommended if: </li>
<li class="tabs__switcher" data-tab-index="not-recommended" tabindex="0">
<svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> Not recommended if: </li>
</ul>
<div class="tabs__container">
<div class="tabs__content" data-tab-index="recommended">
<ul class="checklist checklist--dividers">
<li>
<div class="checklist__content">
<h4>You’re looking for a free plan </h4>
<p>If you can make do with the “lite” version of paid features, then HubSpot’s free CRM plan is definitely worth checking out.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>You’re a beginner</h4>
<p>Even if you have zero experience working with CRMs and other marketing features, you’ll be able to get to grips with HubSpot CRM fairly quickly, as everything feels quite intuitive and there are plenty of resources available if you get stuck.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>You want to set up sales funnels</h4>
<p>Because HubSpot includes a landing page builder, form builder, live chat, sales pipelines, and much more, you’re able to build complete <a href="https://www.emailtooltester.com/en/blog/sales-funnel-software/">sales funnels</a> under one roof.</p>
</div>
</li>
</ul>
</div>
<div class="tabs__content" data-tab-index="not-recommended" style="display:none;">
<ul class="checklist checklist--cons checklist--dividers">
<li>
<div class="checklist__content">
<h4>You need detailed reporting for a small price </h4>
<p>The reporting features that come with the HubSpot Free Tools plan are quite limited. At $200/month, their <a href="https://www.emailtooltester.com/out/hubspot-reporting" target="_blank" rel="nofollow noopener">reporting add-on</a>, which allows you to create custom reports and multiple dashboards, is not cheap, especially since it’s only available with the Professional plan and higher.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>You’re a small (but ambitious) business on a tight budget</h4>
<p>In the case that the “lite” features found on the free plan aren’t enough for you, I would recommend checking out these <a href="https://www.emailtooltester.com/en/blog/hubspot-alternatives/">HubSpot alternatives</a> before you sign up to the paid versions, as you may find a cheaper alternative with the features you’re looking for.</p>
</div>
</li>
</ul>
</div>
</div>
</div>
</section>
<section id="rating" class="block">
<h2>Rating Details</h2>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Ease of Use <span class='info-tooltip' data-tippy-content='We look at the set-up process and general usability of features.
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Ease of Use rating is 5."></div>
</div>
<div class="rating-row__description">
<p>HubSpot CRM offers a very user-friendly interface. The menu is well laid out, making it easy to find what you need. In fact, the whole interface is very user-friendly. You’re guided through the setup process, and you can skip anything you’re not ready to do. There’s also chat support available in the dashboard. </p>
<p>If you want to get straight to it, you can check out how to get started with our Husbpot CRM Tutorial:<br />
<div class="embed-responsive embed-responsive-16by9">
<div class="youtube embed-responsive-item" data-embed="Lmhmm4Y3Iqc" data-video-title="hubspot crm tutorial" >
<div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div>
<div><img loading="lazy" alt="hubspot crm tutorial" src="https://www.emailtooltester.com/wp-content/uploads/2025/10/video-banner-62694-1.jpg"></div>
</div>
</div></p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Pipeline Management <span class='info-tooltip' data-tippy-content='Does it use drag &amp; drop technology? Does it have various views, e.g. kanban? How easy is it to customize your pipelines?
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Pipeline Management rating is 5."></div>
</div>
<div class="rating-row__description">
<p>Drag and drop technology makes organizing your deal pipeline a breeze. Sales pipeline management is made easy with the ability to edit the stages and add/remove custom properties to reflect your sales process. Both kanban and list view are available.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Contact/Deal Management <span class='info-tooltip' data-tippy-content='What information can you store on contacts/deals? Can you add custom properties? Is it possible to distinguish between a contact and a lead?
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Contact/Deal Management rating is 4."></div>
</div>
<div class="rating-row__description">
<p>HubSpot CRM has excellent lead management features that facilitate deal tracking. Add notes, tasks, contracts and other docs. You’ll have a record of your contacts’ geolocation, call log, emails, etc. You can add up to 10 custom properties on the free plan and 1,000 on all other plans. All contacts are treated as leads. If you’d like to get around this, you could create a custom field to apply to certain contacts you didn’t want to include in the sales/deal pipelines or leave them as unassigned.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Email Features <span class='info-tooltip' data-tippy-content='Can you sync with your email client? Is email marketing or other email features included?
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 3.5;" aria-label="Email Features rating is 3.5."></div>
</div>
<div class="rating-row__description">
<p>Email marketing is included: Free plan includes 2,000 email sends/month (with HubSpot branding). This limit increases as you move on to the higher-tier plans. A great solution for <a href="https://www.emailtooltester.com/en/blog/email-marketing-lead-generation/">email marketing lead generation</a>.<br />
Group mailing, e.g. to a handful of leads, is not facilitated by HubSpot CRM. It would be nice to be able to check a number of contacts and have the option to email them all in one go.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Automation <span class='info-tooltip' data-tippy-content='What kind of automations are available? E.g. workflows to automate repetitive tasks and segment contacts.
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Automation rating is 4."></div>
</div>
<div class="rating-row__description">
<p>This <a href="https://www.emailtooltester.com/en/blog/crm-with-automation/">CRM with automation</a> offers limited form follow-up emails on the free plan. <a href="https://www.emailtooltester.com/out/hubspot-marketing-automation" rel="nofollow ">Marketing automation</a> is now available on the Starter plan and bundles. This is great news, as it was previously reserved for the expensive Professional plan. You can choose from dozens of triggers, conditions, and actions, and the visual automation workflow builder is easy to use. If you need <a href="https://www.emailtooltester.com/en/blog/omnichannel-software/">omnichannel automation</a>, you’ll need to be on the Professional plan.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Reporting <span class='info-tooltip' data-tippy-content='Can you create custom reports and dashboards? How well are these laid out, and how detailed are the insights?
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Reporting rating is 5."></div>
</div>
<div class="rating-row__description">
<p>HubSpot CRM gives you a number of dashboard templates that contain various reports (e.g. new contacts by source, revenue by source, etc.), all of which are easy to read. Up to 3 dashboards, each with 10 reports per dashboard, on the free plan. 10 dashboards included on Starter. Integration with Google Analytics available. You can also easily export your reports.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Lead Scoring </h3>
<div class="stars stars--primary stars--large" style="--rating: 3.5;" aria-label="Lead Scoring rating is 3.5."></div>
</div>
<div class="rating-row__description">
<p>Sadly, this feature is reserved for higher-tier plans. Users with Professional and Enterprise accounts can customize the default HubSpot score contact property to qualify leads based on custom criteria. You can also create custom score properties for your contacts, companies, and deals. Predictive lead scoring available on Enterprise plan.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Live Chat </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Live Chat rating is 5."></div>
</div>
<div class="rating-row__description">
<p>Included in all plans. HubSpot CRM’s <a href="https://www.emailtooltester.com/out/hubspot-live-chat" target="_blank" rel="noopener">Live Chat feature</a> sports an integration with their <a href="https://www.emailtooltester.com/out/hubspot-chatbot" target="_blank" rel="noopener">chatbots</a>, too. However, the free plan displays HubSpot branding.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Web Tracking </h3>
<div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Web Tracking rating is 4."></div>
</div>
<div class="rating-row__description">
<p>You can set up advanced tracking across domains and subdomains. Tracks location, original source, pages viewed, etc.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Security <span class='info-tooltip' data-tippy-content='Are 2-factor authentication and user access restrictions available? Can you set up security alerts? Is it SOC 2 compliant?
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Security rating is 5."></div>
</div>
<div class="rating-row__description">
<p>2-factor authentication and access levels for user accounts. SOC 2 compliant. You can set up security alerts to notify you by phone.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Languages </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Languages rating is 5."></div>
</div>
<div class="rating-row__description">
<p>The platform is available in 8 languages, in total</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Integrations & Apps </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Integrations & Apps rating is 5."></div>
</div>
<div class="rating-row__description">
<p>There’s a huge selection of app integrations available, including <a href="https://www.emailtooltester.com/en/reviews/activecampaign/">ActiveCampaign</a>, <a href="https://www.emailtooltester.com/en/blog/free-survey-tools/">survey tools</a>, <a href="https://www.emailtooltester.com/en/blog/office-365-review/">Microsoft</a>, <a href="https://www.emailtooltester.com/en/blog/google-workspace-review/">Google</a> and hundreds more.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Support </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Support rating is 5."></div>
</div>
<div class="rating-row__description">
<p>HubSpot CRM is perhaps the best CRM for customer service. Very extensive knowledge base and additional resources. Customer support agents are helpful and quick to respond.</p>
</div>
</div>
<div class="rating-row rating-row--rating">
<div class="rating-row__score">
<h3 class="rating-row__title">
Overall Rating </h3>
<div class="stars stars--primary stars--large" style="--rating: 4.5;" aria-label="Overall Rating rating is 4.5."></div>
</div>
<div class="rating-row__rating">
<div class="rating-circle rating-circle--small rating-circle--cream" style="background: conic-gradient(var(--color-primary) 90%, rgba(230,230,230) 0 100%)">
<span>4.5</span>
</div>
</div>
<div class="rating-row__description">
<p><a href="https://www.emailtooltester.com/out/hubspot-crm" target="_blank" rel="noopener">HubSpot</a> CRM is a well-rounded, easy-to-use CRM tool with enough functionality to help small businesses get off the ground without paying a cent. The excellent customer service paired with a good range of well-design CRM features allows marketing and sales teams to effectively manage their customer relationships.</p>
</div>
</div>
</section>
<section id="top-features" class="block">
<h2 class="title">A More Detailed Look at HubSpot’s Top Features</h2>
<p>HubSpot has so many features we could talk about, but here are the top 3 we think you’ll find interesting.</p>
<h2>Marketing Automation Software</h2>
<p><a href="https://www.emailtooltester.com/en/blog/crm-with-automation/">HubSpot’s automation features</a> are amongst the top players in the industry, helping you to streamline tasks, optimize your performance and achieve better results.</p>
<p>Each of your prospects’ actions can tell you a lot about your current <a href="https://www.emailtooltester.com/en/blog/email-marketing-strategy/">marketing strategy</a> and what your customers are engaging with. But manually tracking this is near impossible. <a href="https://www.emailtooltester.com/en/blog/marketing-automation-strategy/">Marketing automation</a> is key to analyzing customer and prospect behavior and delivering the right content at the right time.</p>
<p><strong>Pros:</strong></p>
<ul>
<li><strong>Lead-nurturing:</strong> HubSpot’s automation features allow you to automate email campaigns and move contacts further down the <a href="https://www.emailtooltester.com/en/blog/sales-funnel-software/">sales/marketing funnel</a>. You can set up triggers and conditions so you can get the right messages to prospects at exactly the right time.</li>
<li><strong>Automating everyday tasks: </strong>Boost productivity by automating simple, mundane tasks with <a href="https://www.emailtooltester.com/en/blog/automated-email-examples/">Workflows</a>, such as sending welcome emails to new customers, automating follow-ups and sending re-engagement emails to cold leads.</li>
<li><strong>Task reminders:</strong> Automated task reminders allow you to follow up with your contacts at the prime time, so you’re less likely to miss a golden opportunity.</li>
</ul>
<p><strong>Workflow Examples:</strong></p>
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<a href='https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-automation-workflow.png'><img width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-automation-workflow-150x150.png" class="attachment-thumbnail size-thumbnail" alt="hubspot automation workflow" aria-describedby="gallery-1-39079" decoding="async" srcset="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-automation-workflow-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-automation-workflow-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-automation-workflow-300x300.png 300w" sizes="(max-width: 150px) 100vw, 150px" /></a>
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Re-engagement workflow
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<a href='https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-automation.png'><img width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-automation-150x150.png" class="attachment-thumbnail size-thumbnail" alt="hubspot automation" aria-describedby="gallery-1-39084" decoding="async" loading="lazy" srcset="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-automation-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-automation-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-automation-300x300.png 300w" sizes="(max-width: 150px) 100vw, 150px" /></a>
</dt>
<dd class='wp-caption-text gallery-caption' id='gallery-1-39084'>
Welcome workflow
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<p> </p>
<p><strong>Cons:</strong></p>
<ul>
<li><strong>Not included in the free plan:</strong> As attractive as HubSpot’s free plan is, marketing automation is not included within the free version, and prices can rise quickly depending on the number of contacts you have. <a href="https://www.emailtooltester.com/en/blog/omnichannel-software/">Advanced omnichannel marketing automation</a> is only offered at their $800 per month package, with only 1,000 contacts. It’s worth noting that there are other <a href="https://www.emailtooltester.com/en/blog/hubspot-alternatives/">CRM alternatives</a> that will offer automation at a much lower rate, depending on your needs.</li>
<li><strong>Can get complicated:</strong> When getting into automated workflows, some businesses might find they don’t have the knowledge or experience to set this up themselves, as things can get quite complicated. Luckily, though, <a href="https://academy.hubspot.com/courses/automation-strategy">HubSpot’s academy</a> offers a wide range of resources so you can learn how to maximize advanced features.</li>
</ul>
<h2>HubSpot’s AI Content Writer</h2>
<p>In 2024 HubSpot has rolled out updates to correlate with the rise in AI, recently adding the AI Content Assistant to the platform.</p>
<p>We don’t doubt that this software will become a marketer’s best friend in a variety of writing tasks, particularly valuable for creating engaging email campaigns and copy for landing pages in no time.</p>
<p>For example, by simply typing ‘/’ within a marketing email or highlighting existing content, you will be welcomed with options for generating and editing copy, helping you to overcome the dreaded writer’s block when crafting campaigns.</p>
<p><strong>Pros:</strong></p>
<ul>
<li><strong>Ideation and content writing:</strong> The assistant allows you to brainstorm ideas on a particular topic, write paragraphs and summarize your points. The tool can also help you to summarize long paragraphs and trim down existing content.</li>
<li><strong>Changing the tone: </strong>The AI technology provides you with suggestions for rephrasing and changing the tone of your wording to fit better with your goals: Highlighting a portion of text within an email will bring up options to sound more friendly, entertaining, or professional.</li>
<li><strong>Click-worthy call-to-actions:</strong> We all know that email campaigns generally perform better when they have compelling call-to-actions, and the AI tool can help you to provide just that.</li>
<li><strong>Social content:</strong> On top of an already busy marketer’s workload, scheduling social content for the next month can become a bit of a headache. The AI Social Caption Generator can relieve some of the stress that comes with crafting the perfect social post. What’s great is that it creates copy for your social content directly within HubSpot’s social scheduling tool – simply by pressing the lightning bolt icon when writing your caption.</li>
</ul>
<p style="text-align: center;"><img fetchpriority="high" decoding="async" class="alignnone size-full wp-image-39074" src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-AI-Content-Assistant.png" alt="hubspot AI Content Assistant" width="1400" height="879" /><br />
<em>HubSpot’s AI Content Assistant</em></p>
<p><strong>Cons:</strong></p>
<ul>
<li><strong>Language barriers:</strong> The AI assistant may potentially produce inconsistent results in non-English languages. HubSpot is currently working on supporting other languages in the near future, but for now, it is important to carefully review non-English content for accuracy. In fact, we recommend reviewing all AI-generated content.</li>
<li><strong>Personalization:</strong> The content generated isn’t personalized to your specific goals or needs, and is instead based on generic trends.</li>
</ul>
<h2>Live Chat</h2>
<p>Customers often want information quickly, especially if they’re on the search for a particular product or service. That’s where live chat software can prove particularly helpful in enhancing the customer journey and building important relationships with prospects.</p>
<p>The live chat software within the HubSpot CRM platform enables businesses to communicate directly with customers and prospects through their website as well as other channels such as Facebook Messenger. The live chat will be in the form of a widget on your website pages so any visitor can start a chat in real-time with someone on your team. Providing customers with answers quickly and efficiently via live chat has been shown to help drive sales, so we’d really recommend setting this up.</p>
<p>HubSpot also allows you to easily create bots that can help you to automate tasks, such as qualifying leads, opening support tickets and allowing customers to book meetings. An example of this is the Concierge Bot – a kind of a receptionist for your website, which can help direct new visitors to the right place. The Qualify Leads bot is another option, which finds out if your leads are qualified before passing them on to a sales rep.</p>
<p style="text-align: center;"><img decoding="async" class="alignnone size-full wp-image-39104" src="https://www.emailtooltester.com/wp-content/uploads/2021/07/live-chat-options.png" alt="hubspot live chat options" width="1400" height="799" srcset="https://www.emailtooltester.com/wp-content/uploads/2021/07/live-chat-options.png 1400w, https://www.emailtooltester.com/wp-content/uploads/2021/07/live-chat-options-300x171.png 300w, https://www.emailtooltester.com/wp-content/uploads/2021/07/live-chat-options-1024x584.png 1024w, https://www.emailtooltester.com/wp-content/uploads/2021/07/live-chat-options-768x438.png 768w" sizes="(max-width: 1400px) 100vw, 1400px" /><br />
<em>HubSpot’s live chat options </em></p>
<p><strong>Pros:</strong></p>
<ul>
<li><strong>Integration:</strong> Seamlessly integrates with your HubSpot account. The live chat works with a tracking code embedded on your website, so there’s no need to mess about with code. You can also integrate it with third-party apps such as Slack, Teams and Office 365.</li>
<li><strong>Customization: </strong>Personalize your live chat widget to fit with your branding, and if you already have your brand colors set within the platform, HubSpot will apply this for you.</li>
<li><strong>HubSpot Conversations:</strong> Access your inquiries from the live chat in a universal inbox included in HubSpot’s free CRM, which provides a clear view of every customer interaction for the entire team. From there, you can directly respond to inquiries, send emails, make calls, open support tickets and delegate follow-up tasks.</li>
<li><strong>Out of Office:</strong> Set up your office hours so website visitors are aware of when you’re online to chat, with the option to set up email capture so you can respond later on to any chats you may have missed.</li>
<li><strong>Tailored messaging:</strong> The live chat also allows you to set up different chatbots for individual website pages, so you can tailor your messaging and test what works.</li>
</ul>
<p><strong>Cons:</strong></p>
<ul>
<li><strong>Missed conversations:</strong> If you don’t provide a route to the end of every conversation path, such as automatically sending an inquiry to your preferred sales person, people can reply without you being notified.</li>
<li><strong>Limited features:</strong> In comparison to <a href="https://www.tooltester.com/en/best-livechat-software/">alternative chatbot providers</a>, HubSpot’s might feel a little basic. Buttons, free text input, email validation and basic automation are included, but more advanced automation tasks can be limited.</li>
<li><strong>Lack of AI integration: </strong>With a company as huge as HubSpot, you might assume AI would have made its way into HubSpot’s live chat, however the chatbot doesn’t appear to utilize advances in AI or language processing.</li>
<li><strong>Analytics: </strong>There isn’t any way to analyze how your chatbot is performing, due to the lack of analytics in HubSpot Conversations. This is quite a big disadvantage as it reduces your ability to optimize the quality of your chatbot.</li>
<li><strong>Location targeting: </strong>The chatbot doesn’t allow you to target or exclude certain countries or IP addresses, so if your business only provides services in particular countries or regions, this can create complications and extra work for those responding to customer inquiries.</li>
</ul>
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<dd class='wp-caption-text gallery-caption' id='gallery-2-39094'>
Inbox
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<dt class='gallery-icon landscape'>
<a href='https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-chat-setup.png'><img width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-chat-setup-150x150.png" class="attachment-thumbnail size-thumbnail" alt="hubspot chat setup" aria-describedby="gallery-2-39089" decoding="async" loading="lazy" srcset="https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-chat-setup-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-chat-setup-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2021/07/hubspot-chat-setup-300x300.png 300w" sizes="(max-width: 150px) 100vw, 150px" /></a>
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<dd class='wp-caption-text gallery-caption' id='gallery-2-39089'>
Targeting
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<a href='https://www.emailtooltester.com/wp-content/uploads/2021/07/live-chat-setup.png'><img width="150" height="150" src="https://www.emailtooltester.com/wp-content/uploads/2021/07/live-chat-setup-150x150.png" class="attachment-thumbnail size-thumbnail" alt="hubspot live chat setup" aria-describedby="gallery-2-39109" decoding="async" loading="lazy" srcset="https://www.emailtooltester.com/wp-content/uploads/2021/07/live-chat-setup-150x150.png 150w, https://www.emailtooltester.com/wp-content/uploads/2021/07/live-chat-setup-170x170.png 170w, https://www.emailtooltester.com/wp-content/uploads/2021/07/live-chat-setup-300x300.png 300w" sizes="(max-width: 150px) 100vw, 150px" /></a>
</dt>
<dd class='wp-caption-text gallery-caption' id='gallery-2-39109'>
Set-up
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<p> </p>
</section>
<section id="conclusion" class="block">
<h2>Conclusion</h2>
<p>HubSpot dominates the sales and marketing market for a reason: they’re pros at inbound marketing. In other words, they provide potential and existing customers with rich, useful information and, once you’re on board, they delight you with an excellent user experience, which includes a well-designed product, helpful support and a good range of free features.</p>
<p>The fact that the free plan comes with a bit of everything from HubSpot’s Marketing, Sales CRM, Service, Content, Operations and Commerce Hubs, means that sales and marketing teams in small businesses and solopreneurs can do everything from lead capture to contact management for absolutely nothing.</p>
<p>The only catch is that once the time comes to upgrade, you’ll notice a significant jump in costs. But, with 1,000 contacts and unlimited users, you should be able to benefit from HubSpot CRM’s free plan for a little while.</p>
<p>Not sure if HubSpot of the best CRM for you? Sign up for the free trial and take it for a spin.</p>
<p><a href="https://www.emailtooltester.com/out/hubspot-crm" target="_blank" rel="noopener">Try HubSpot for free</a></p>
</section>
<section id="faq" class="accordion block">
<h2>FAQ</h2>
<div class="accordion__item">
<button aria-expanded="false" class="accordion__handle" aria-controls="accordion-1" id="is-hubspot-free-crm-worth-it">
<h3 class="accordion__title">Is HubSpot free CRM worth it?</h3>
<div class="accordion__icon"> </div>
</button>
<div class="accordion__body" id="accordion-1" role="region" aria-labelledby="is-hubspot-free-crm-worth-it">
<p>If you are a small business looking for a free CRM tool, then HubSpot’s free CRM plan is definitely worth your consideration. You can compare it against other <a href="https://www.emailtooltester.com/en/blog/best-free-crm/">free CRM tools here</a>.</p>
</div>
</div>
<div class="accordion__item">
<button aria-expanded="false" class="accordion__handle" aria-controls="accordion-2" id="is-hubspot-better-than-mailchimp">
<h3 class="accordion__title">Is HubSpot better than Mailchimp?</h3>
<div class="accordion__icon"> </div>
</button>
<div class="accordion__body" id="accordion-2" role="region" aria-labelledby="is-hubspot-better-than-mailchimp">
<p>HubSpot and Mailchimp are slightly different tools. <a href="https://www.emailtooltester.com/en/reviews/mailchimp/">Mailchimp</a> is principally an email service, whereas HubSpot is a customer relationship management tool, though both tools offer a range of marketing services.</p>
<p>It’s important to analyze each tool with your needs in mind.</p>
</div>
</div>
<div class="accordion__item">
<button aria-expanded="false" class="accordion__handle" aria-controls="accordion-3" id="is-hubspot-making-money">
<h3 class="accordion__title">Is HubSpot making money?</h3>
<div class="accordion__icon"> </div>
</button>
<div class="accordion__body" id="accordion-3" role="region" aria-labelledby="is-hubspot-making-money">
<p>HubSpot is a very successful all-in-one sales & marketing software company. As of Jan 2022, <a href="https://www.emailtooltester.com/en/blog/hubspot-market-share/#How_Much_is_HubSpot_Worth">it’s worth $21.97B</a>.</p>
</div>
</div>
<div class="accordion__item">
<button aria-expanded="false" class="accordion__handle" aria-controls="accordion-4" id="hubspot-email-deliverability-is-it-any-good">
<h3 class="accordion__title">HubSpot email deliverability - is it any good?</h3>
<div class="accordion__icon"> </div>
</button>
<div class="accordion__body" id="accordion-4" role="region" aria-labelledby="hubspot-email-deliverability-is-it-any-good">
<p>HubSpot’s email deliverability is surprisingly low according to our bi-annual <a href="https://www.emailtooltester.com/en/email-deliverability-test/">deliverability tests</a>. It’s worth keeping an eye on this.</p>
</div>
</div>
<div class="accordion__item">
<button aria-expanded="false" class="accordion__handle" aria-controls="accordion-5" id="is-hubspot-a-crm">
<h3 class="accordion__title">Is HubSpot a CRM?</h3>
<div class="accordion__icon"> </div>
</button>
<div class="accordion__body" id="accordion-5" role="region" aria-labelledby="is-hubspot-a-crm">
<p>Yes, HubSpot is a CRM with excellent functionality. We recommend HubSpot’s CRM system for ease of use, breadth of features and support.</p>
</div>
</div>
<div class="accordion__item">
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<h3 class="accordion__title">What kind of CRM is HubSpot?</h3>
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<div class="accordion__body" id="accordion-6" role="region" aria-labelledby="what-kind-of-crm-is-hubspot">
<p>HubSpot is considered an “all-in-one” CRM platform. The array of sales and marketing features found in its various “Hubs” is designed to facilitate marketing, sales and service processes.</p>
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</section>
<section id="alternatives" class="block">
<h2>HubSpot CRM Alternatives</h2>
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<a target="_blank" class="card__logo-link" href="https://www.emailtooltester.com/out/activecampaign-crm">
<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2020/04/activecampaign_logo.png" alt="activecampaign logo">
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<div class="stars" style="--rating: 4.5;" aria-label="Rating of this product is 4.5 out of 5."></div>
<a href="https://www.emailtooltester.com/en/crm/activecampaign-review/" class="btn btn--text-small">Read review</a>
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<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2021/01/970x250_logo_green-1.png" alt="pipedrive-logo">
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<div class="stars" style="--rating: 4.3;" aria-label="Rating of this product is 4.3 out of 5."></div>
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<a target="_blank" class="card__logo-link" href="https://www.emailtooltester.com/out/engagebay">
<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/engagebay-logo.png" alt="engagebay logo">
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<div class="stars" style="--rating: 4.3;" aria-label="Rating of this product is 4.3 out of 5."></div>
<a href="https://www.emailtooltester.com/en/crm/engagebay-review/" class="btn btn--text-small">Read review</a>
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<p>A couple of HubSpot alternatives to check out are <a href="https://www.emailtooltester.com/en/crm/pipedrive-review/">Pipedrive</a> and <a href="https://www.emailtooltester.com/en/crm/activecampaign-review/">ActiveCampaign CRM</a>. The former is made for sales teams, and the latter is a mix of sales and marketing features.</p>
<p><a href="https://www.emailtooltester.com/out/activecampaign-crm-features" rel="nofollow ">ActiveCampaign</a> is a particularly good choice for those serious about <a href="https://www.emailtooltester.com/en/blog/email-automation-software/">automation</a> and <a href="https://www.emailtooltester.com/en/reviews/activecampaign/">email marketing</a>. For small businesses seeking free CRM with basic marketing features, HubSpot’s Free CRM plan is a solid starting point, but its paid plans can become costly. ActiveCampaign offers more reasonably priced plans, allowing you to pay only for what you need, even on lower-tier plans with advanced features.</p>
<p>Learn more in our ActiveCampaign vs HubSpot comparison video:</p>
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<p><a href="https://www.emailtooltester.com/out/engagebay" target="_blank" rel="noopener">EngageBay</a> is also a great option for those looking for a similar offering to HubSpot at a reasonable, scalable price.</p>
<p><a href="https://www.emailtooltester.com/en/crm/zoho-review/">Zoho CRM</a> is another alternative, however, we wouldn’t necessarily recommend it over HubSpot because of its overly complicated interface. The advantage of using Zoho CRM is that it’s available in 26 languages, whereas HubSpot is only available in 8. (Read more about <a href="https://www.emailtooltester.com/en/blog/zoho-vs-hubspot/">Zoho vs HubSpot</a> in our detailed comparison.)</p>
<p>HubSpot is a big <a href="https://www.emailtooltester.com/en/blog/salesforce-competitors/">Salesforce competitor</a>, see how it compares in our complete guide. you might also want to check it against the other <a href="https://www.emailtooltester.com/en/blog/activecampaign-alternatives/">ActiveCampaign alternatives</a>.</p>
</section>
<section id="authors" class="block author-detail-block">
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<h2>The authors</h2>
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<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/ROBERTA-250x300.png" alt="Roberta Phillips" class="user-profile"width="125" height="150"> </div>
<div class="author-row__bio">
<h3 class="author-row__name"><a href="https://www.emailtooltester.com/en/blog/author/roberta/">Roberta Phillips</a> <span class="author-checkmark" data-tippy-content="<strong>Roberta</strong><br>Marketing Manager<br>BA (HONS) UEA, NORWICH<br>At Tooltester since 2019<br>52 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3>
<p class="author-row__title">Marketing Manager</p>
<p class="author-row__description">Hey, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I'm excited to help you find the email marketing and CRM tools you need to thrive. I know the ins and outs of tools like Brevo, MailerLite, and Hubspot, so let me know if you need help picking the right one!</p>
</div>
</div>
<div class="author-row">
<div class="author-row__profile">
<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/INKA-250x300.png" alt="Inka Wibowo" class="user-profile"width="125" height="150"> </div>
<div class="author-row__bio">
<h3 class="author-row__name"><a href="https://www.emailtooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Senior Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>70 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3>
<p class="author-row__title">Senior Content Manager</p>
<p class="author-row__description">Hi, I'm Inka! I spent the earlier part of my career in agency land, helping businesses of all sizes get their email marketing campaigns up and running. Now, at EmailTooltester, I'm using my experience to help businesses like yours find the best email marketing services for your needs. Although I've used dozens of different tools, I'm most familiar with Mailchimp and Kit (I use the latter for my personal newsletter!).
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<a href="https://www.emailtooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a>
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<p>We keep our content up to date</p>
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<div class="updates-block__body" id="latest-updates">
<p>14 Oct 2025 – Added HubSpot CRM tutorial video<br />
21 Jan 2025 – Added 2025 best small business CRM badge<br />
26 Aug 2024 – Added expensive migration services as a con<br />
16 May 2024 – Added top features section<br />
06 Nov 2023 – Added ActiveCampaign vs HubSpot video<br />
24 Apr 2023 – Video review added<br />
08 Mar 2023 – Prices updated<br />
15 Dec 2022 – Added badge<br />
17 Nov 2022 – Small updates<br />
07 July 2022 – HubSpot now offers marketing automation on Starter plan<br />
24 May 2022 – Note about deliverability added<br />
08 Feb 2022 – Added call feature<br />
20 Jan 2022 – General Update<br />
15 Jul 2021 – Added FAQ</p>
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</section>
<div id="methodology" class="block">
<div class="well well--border">
<h3>Our Methodology</h3> <p><p>This review has been written and researched following our EmailTooltester methodology.</p>
</p> <a href="https://www.emailtooltester.com/en/our-methodology/" class="btn">
Our Methodology </a>
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