| Lowest Monthly Price | 35 | completed | 1 | Promotional starter price from $1/month |
| Highest Monthly Price | 23 | completed | 399 | Premium plan at $399/month |
| Free Plan Available | 1 | completed | true | Free plan available—start building your store with no upfront cost. |
| Free Trial Length | 5 | completed | 3 | Quick 3-day free trial to test Shopify before committing. |
| Money-back Guarantee | — | — | — | — |
| Number of Templates | 12 | completed | 245 | Extensive template library with hundreds of design options to tailor your Shopify store. |
| Templates Fully Customizable | 10 | completed | true | Fully customizable templates for complete store design freedom. |
| Template Design Quality | 19 | completed | premium | Premium, professionally designed templates. |
| Ease of Changing Template | 5 | completed | easy | Relatively easy to switch templates for quick, flexible customization. |
| Visual (What You See Is What You Get) Editor | 15 | completed | true | Drag-and-drop visual editor for effortless, code-free storefront customization. |
| Drag & Drop Editor | 3 | completed | true | Intuitive drag-and-drop storefront editor for easy page customization |
| Built-in Code Editor / Developer Mode | — | — | — | — |
| Custom CSS Support | 3 | completed | true | Easily tailor your store’s look with custom CSS to match your brand. |
| Custom JavaScript Support | — | — | — | — |
| Memberships / User Logins | 11 | completed | true | Built-in customer accounts and member logins for personalized shopping. |
| Gated / Paid Content Support | — | — | — | — |
| Ecommerce Functionality | 109 | completed | true | Robust built-in ecommerce features to sell online |
| Unlimited Products | 2 | completed | true | Unlimited product listings—scale your catalog without limits. |
| Product Limit (if any) | — | — | — | — |
| Supports Digital / Downloadable Products | 1 | completed | true | Easily sell digital products with Shopify's built-in tools and apps for instant delivery. |
| Subscription / Recurring Payments Support | 3 | completed | true | Native support for subscriptions to grow recurring revenue. |
| Low-stock / Out-of-stock Notifications | 2 | completed | true | Real-time low-stock alerts help prevent stockouts and lost sales. |
| Abandoned Cart Recovery | 4 | completed | true | Built-in abandoned cart recovery helps recover potential sales and boost conversions. |
| Native Transaction Fees | 30 | completed | 2.5 | Transparent 2.5% transaction fee for third-party gateways. |
| Shipping / Fulfillment Integrations | 24 | completed | true | Robust shipping and fulfillment integrations with major carriers and built-in Shopify Shipping. |
| Built-in Tax Tools | 9 | completed | true | Built-in tax tools simplify sales tax calculations across regions. |
| Third-party Apps / Extensions | 5 | completed | 8000 | Over 8,000 apps available to customize your Shopify store. |
| Direct Integrations (3rd-party services) | 6 | completed | 100 | Over 100 direct integrations available. |
| Public API / Developer Access | 1 | completed | true | Robust public API and developer access for building apps and integrations. |
| Requires Apps for Core Advanced Features | 3 | completed | true | Extensive app ecosystem to customize Shopify with powerful, extensible features. |
| Built-in SEO Features | 11 | completed | true | Robust built-in SEO features to boost your store's visibility. |
| Blogging Platform | 2 | completed | true | Built-in blogging for content marketing—no extra setup needed. |
| Google Shopping / Merchant Integration | — | — | — | — |
| Google Analytics Integration | 2 | completed | true | Seamless Google Analytics integration for actionable insights. |
| Built-in Email Marketing | 17 | completed | true | Built-in email marketing with Shopify Email—start campaigns right in your store without extra apps. |
| AI-assisted Tools (site generation, content, etc.) | 51 | completed | true | AI-powered tools built into Shopify for automated content creation and smarter site generation. |
| AI Tools Capability | 32 | completed | Advanced AI-powered content and design generation | AI-driven content and design tools to accelerate your Shopify store setup and branding. |
| Live Chat Support | 13 | completed | true | 24/7 live chat support available to help you quickly. |
| Email / Ticket Support | 2 | completed | false | 24/7 live chat and phone support provide fast, direct help when you need it. |
| Phone Support | 2 | completed | false | Shopify offers 24/7 support via live chat and email, ensuring fast, reliable help whenever you need it. |
| Automated Chatbot Support | 2 | completed | true | Automated chatbot support helps handle customer inquiries quickly and 24/7. |
| Support Median Response Time | 5 | completed | 4 | Responsive support with a median response time of about 4 minutes. |
| Support Quality | 15 | completed | 24/7 top-tier support | Around-the-clock, top-tier support for fast, reliable help when you need it. |
| Hosting Included | 6 | completed | true | Built-in hosting included—Shopify takes care of the hosting for you. |
| Uptime Guarantee / Observed Uptime | 8 | completed | 100 | Industry-leading 100% uptime observed in testing. |
| CDN Included | 2 | completed | true | Built-in CDN for fast, globally delivered storefronts. |
| Backups Available | — | — | — | — |
| Automated / Scheduled Backups | — | — | — | — |
| Server Performance / Speed Score | 25 | completed | 1.99 | Strong, consistent performance with fast load times around 2 seconds. |
| Suitability for Large / Complex Sites | 10 | completed | Large / Complex Sites | Built to scale for growing, feature-rich stores. |
| SSL Certificates Included | 5 | completed | true | Free built-in SSL certificates for every Shopify store. |
| Backups Available on Free/Basic Plans | — | — | — | — |
| Primary Target Audience | 39 | completed | Merchants | Ideal for merchants and growing online stores. |