| Shopify Advanced plan: is recommended for large-scale businesses | large-scale businesses | 95.0% |
| Shopify: is suitable for established stores | established stores | 80.0% |
| Shopify: enables merchants to engage with international markets | Merchants | 90.0% |
| Shopify: remains the top choice for online stores | online store owners | 60.0% |
| Shopify: asks an additional question about where you are currently selling, with examples including Wix or Amazon | Sellers currently selling on other platforms (e.g., Wix, Amazon) | 75.0% |
| Shopify: onboarding asks users to select their business type to indicate whether the business is new or established | new or established businesses (identified during onboarding by selecting business type) | 70.0% |
| Shopify: is recommended for growing or large businesses | growing or large businesses | 90.0% |
| Shopify: is trusted by celebrities | celebrities | 80.0% |
| Shopify: is the best option for e-commerce sites | e-commerce businesses | 60.0% |
| Shopify: is less suitable for very small businesses that only sell a few products | very small businesses that only sell a few products; not ideal | 60.0% |
| Shopify's builder: is better suited for growing or complex inventories | stores with growing or complex inventories | 75.0% |
| Shopify premium templates: are considered a relatively low cost by many e-commerce stores | e-commerce stores | 40.0% |
| Shopify: recommends Wix for sites not primarily focused on sales | sales-focused websites | 70.0% |
| Shopify checkout page: is customizable from Shopify settings to suit business and customer needs | business and customers | 80.0% |
| Shopify: is equipped to handle the changing needs of large online stores | Large online stores | 90.0% |
| Shopify Basic plan: is recommended for smaller businesses | smaller businesses | 90.0% |
| Shopify: provides shipping discounts that are advantageous for merchants shipping many physical products | Merchants shipping many physical products | 70.0% |
| Shopify: is a great choice for sellers of physical products | Sellers of physical products | 80.0% |
| Shopify Basic plan: is recommended for online stores that are still finding their feet | beginners / new online stores | 75.0% |
| Shopify: is recommended for businesses that want to easily scale their store as they grow | Growth-oriented businesses / businesses planning to scale | 65.0% |
| Shopify Starter: is a good starting point for new sellers | new_sellers | 80.0% |
| Shopify Magic: supports businesses with content creation | businesses with content creation needs | 80.0% |
| Shopify: helps businesses reach new customers | Businesses | 90.0% |
| Shopify Protect: is provided to Shopify Payments users | Shopify Payments users | 90.0% |
| Shopify: is suitable for expanding businesses | expanding businesses | 90.0% |
| Shopify Grow plan: is recommended for established businesses. | established businesses | 95.0% |
| Hostinger: is recommended for non-sales sites | non-sales sites | 30.0% |
| Shopify: is the best ecommerce website builder for businesses looking to get online | Businesses looking to get online | 90.0% |
| Shopify: makes it easy to build an e-commerce store even if you've never built a website before | beginners | 60.0% |
| Shopify: is not for very new businesses | not for very new businesses | 90.0% |
| Shopify: includes the US, Canada, and the UK among those countries | US, Canada, UK | 90.0% |
| Shopify Plus: is designed for enterprise businesses | enterprise | 95.0% |
| Shopify: makes it easy to manage an e-commerce store even if you've never built a website before | beginners | 70.0% |
| Shopify Grow plan: is required only if you have a team of staff or need advanced analytics and additional inventory locations | Team-based businesses with staff; Grow plan required only for teams with staff or when advanced analytics and additional inventory locations are needed | 70.0% |
| Shopify Sidekick: is now available for merchants to use | Shopify merchants | 90.0% |
| Shopify: increases site traffic for businesses | businesses | 90.0% |
| Shopify: isn't worthwhile for sites not focused on selling products | Product-selling businesses | 80.0% |
| Shopify premium templates: are specialized for high fashion | high fashion | 80.0% |
| Shopify premium templates: are specialized for tech | tech | 80.0% |