added 10 new free themes as part of its Horizon collection
adds the ability to create custom blocks using AI
allows adding alt text to images in the editor
allows adding product imagery
allows assigning categories to products
allows editing of meta descriptions within the editor
allows editing of meta titles within the editor
allows joining for free with just an email address
allows setting product variants
allows signing up without credit card details
allows stacking sections in the editor
allows switching to an alternative template
announced an AI store setup feature this year
asks an additional question about where you are currently selling, with examples including Wix or Amazon
asks users where they'd like to sell, with options such as 'An online store' and 'Social media'
automatically redirects visitors based on their browser's language
cannot be contacted via email
charges additional costs for apps
checkout customization will streamline the checkout process
claims to have the world's best-converting checkout
conducts regular security audits
conducts regular security checks
connects your website to marketplaces
connects your website to social media platforms
created three custom themes for my store after typing a brief prompt
creates canonical tags automatically
creates sitemaps automatically
described as the best builder for selling
does not include a tutorial when you first dive into the editor
does not offer an AI website builder at this stage
does not offer design support at this stage
enables building an online store
enables engagement with customers on Facebook
enables engagement with customers on Instagram
enables merchants to engage with international markets
enables selling on Instagram by installing the relevant app in the Shopify Marketplace and connecting your profile
enables selling on TikTok by installing the relevant app in the Shopify Marketplace and connecting your profile
enables split shipping at checkout
enables syncing your online store with environments where customers are already scrolling and shopping, such as social media platforms or marketplaces.
enables tweaking page SEO settings
enables users to build brand awareness
enables users to generate blog content
enables users to share expertise
encourages users to add products before customizing their website
explores whether you should build your online store on the platform
focuses on selling
forces business owners to install the right apps for their website
forces business owners to waste time researching the right apps for their website
has 246 templates
has 269 templates in total
has a large app market
has a one-time fee ranging from $100 to $500
has a rating of 4.8 out of 5
has added an AI store setup tool
has additional costs to consider
has an evaluation methodology that includes seven key areas of investigation
has an overall rating of 4.8
has fairly basic SEO settings compared to Wix
has limited store customization
has partnered with Semrush
has profiles on Facebook
has profiles on Instagram
has profiles on LinkedIn
has profiles on Pinterest
has profiles on TikTok
has profiles on X
has profiles on YouTube
has recently improved its editor
has the best sales features for online stores
helps businesses reach new customers
helps increase product visibility
helps optimize your site during testing
helps you build a scalable online store
increases site traffic for businesses
incurs additional costs for domain names
incurs additional costs for templates
is best for selling physical products
is described as the best builder for selling online
is discussed in the content titled 'Shopify Review 2025: Is It the Best for Selling Online?'
is less suitable for very small businesses that only sell a few products
is less user-friendly than Hostinger
is less user-friendly than Squarespace
is not for very new businesses
is our top-rated ecommerce website builder
is presented as the best builder for selling
is presented as the best builder for selling online
is recommended for businesses that want to easily scale their store as they grow
is recommended for growing or large businesses
is straightforward for adding products
is suitable for complex inventories
is suitable for established stores
is suitable for expanding businesses
is the best builder for selling
is the best builder for selling online
is the best ecommerce website builder for businesses looking to get online
is the top performer for help and support
is trusted by celebrities
is trusted by millions of businesses
is used for Beyoncé's haircare brand Cécred
is used to build an online store
lacks a drag-and-drop editor
lacks an internal feature to schedule appointments
lacks an internal feature to take bookings
limits creative freedom
makes improvements to its platform
makes it easy to manage orders from the backend dashboard
makes it easy to manage payments from the backend dashboard
makes regular updates to its platform
offers $1 per month for the first 3 months
offers 23 free templates
offers 24/7 live chat support
offers Support Advisors for customer support
offers a 10-step checklist to help finish building an online store
offers a custom domain name from $15 per year
offers a customizable checkout
offers a form to fill out as part of adding a product
offers a free trial
offers a limited number of free templates
offers a platform to build online stores
offers a straightforward section-based editor
offers a three-day free trial
offers a wide range of apps to choose from
offers an AI store setup feature that is quick to use
offers an AI store setup feature that is very simple to use
offers an AI store setup tool
offers an AI-powered theme designer
offers an excellent range
offers easy editing of email campaigns
offers excellent quality
offers expensive plans
offers expensive pricing plans
offers multichannel integration
offers multichannel selling
offers one-click text editing in its editor
offers opportunities through its range of apps
offers over 100 payment options
offers over 8,000 apps to choose from
offers plans ranging from $29 to $299 per month
offers plans that can be a little expensive
offers powerful tools from the cheapest plan
offers the best sales features on the market
offers the first three months at $1 per month
offers the first three months for $1 per month
offers translated storefronts
offers unbeatable sales features
offers unlimited products
offers unmatched sales features to support your online store
onboarding asks users to select their business type to indicate whether the business is new or established
onboarding requires answering three simple questions to get started
paid plans range from $29 to $299 per month
performs well in ease of use tests
plans are expensive
plans range from $29 to $299 per month when billed annually
premade section designs are underwhelming
pricing is split between three core plans
provides AI tools for product setup
provides a clear summary of builder features
provides a clear summary of drawbacks
provides a clear summary of pricing
provides a dashboard for managing an online store
provides advanced storefront control
provides businesses with tools to engage with customers
provides businesses with tools to scale their store
provides flexibility to add functionality to your site
provides free SSL certificates
provides marketing tools
provides payment data encryption
provides the Dawn theme as the default for all new stores
relies heavily on third-party apps to complement its built-in tools
relies on third-party apps to complement its built-in features.
remains the top choice for online stores
renamed its middle plan to the Grow plan
reputation is evaluated by comparing its performance against competitors
requires sourcing a lot of functionality through its app store.
reviews its pricing plans to demonstrate value for money
sites are supported by PCI-compliant servers
supports 100+ payment options
supports Apple Pay as a payment method
supports PayPal as a payment method
taking steps in the right direction
the AI store setup tool is available only after the initial onboarding journey is completed
the free trial is short
the section-based editor is restrictive
the three-day free trial is short
there are better budget-friendly options
updated the number of free templates it offers
uses Transport Layer Security (TLS) to protect traffic
changes the tone of voice to Expert
changes the tone of voice to Persuasive
changes the tone of voice to Playful
creates product descriptions based on keywords
creates product descriptions in a desired tone of voice
edits image backgrounds to create unique visuals
generates email marketing content
generates image backgrounds to create unique visuals
generates product descriptions
improves existing copy
is a built-in AI tool
is an AI tool provided by Shopify
is an AI-powered tool
personalizes responses to customers to align with your brand
provides the best times to send newsletters or campaigns
removes image backgrounds to create unique visuals
simplifies existing copy
speeds up adding inventory to a Shopify store
streamlines responses to customers
supports businesses with content creation
charges more than Shopify Basic plan to unlock abandoned cart recovery
charges more than Shopify Basic plan to unlock discount codes
enables building an online store
has a starting price of $16
has an editor that is much easier to use than Shopify's editor
has an overall rating of 4.7
is an alternative ecommerce website builder to Shopify
is the easiest website builder we've tested
offers $14.40 off with code WBE10
offers AI builders to help users get online quickly and easily
offers a stress-free design process
offers stylish designs ideal for creative businesses
uses a drag-and-drop editor
costs $29 per month
costs $29 per month when billed annually
has third-party transaction fees of 2%
includes abandoned cart recovery
includes all essential ecommerce features
includes discount codes
is priced at $39 per month when billed monthly.
is recommended for online stores that are still finding their feet
is recommended for smaller businesses
is the cheapest plan among Shopify plans
offers online credit card processing rates of 2.9% + $0.30
offers shipping discounts up to 77%
costs $299 per month when billed annually
costs $399 per month when billed monthly
imposes third-party transaction fees of 0.6%
includes additional inventory locations
includes advanced analytics
is more expensive than the Basic plan
is recommended for large-scale businesses
is required only if you have a team of staff or need advanced analytics and additional inventory locations
offers online credit card rates of 2.5% + $0.30
offers shipping discounts up to 88%
costs $105 per month when billed monthly
costs $79 per month when billed annually
has third-party transaction fees of 1%
includes additional inventory locations
includes advanced analytics
is more expensive than the Shopify Basic plan
is recommended for established businesses.
is required only if you have a team of staff or need advanced analytics and additional inventory locations
offers online credit card rates of 2.7% + $0.30
offers shipping discounts up to 88%
assists with creating data reports
assists with generating unique discount codes for your store
creates content
has additional capabilities
is an AI-powered assistant
is an expert advisor
is now available for merchants to use
provides 24/7 business support
provides design guidance
provides support
customizes the backend experience
customizes the site
has 900+ free templates to choose from
has a starting price of $29
has the majority of these features ready to go from the start
helps users get online quickly and easily
is second place in our ecommerce-specific testing
offers $26.10 with code TAKE10
offers AI builders
provides 2,000+ free templates to its users
allows downloading of additional sales channels
can be filtered by category 'Finding products'
can be filtered by category 'Marketing and conversion'
can be filtered by category 'Store design'
contains over 8,000 apps
features specific apps
highlights how existing businesses use apps to support their store
highlights popular apps
highlights trending integrations
allows orders shipped from only the United States, Canada, Australia, the United Kingdom, France, Germany, Italy, and Spain
is built-in software
is included with every Shopify store
offers split shipping that lets customers choose shipping options such as the fastest delivery or the cheapest delivery
provides greater flexibility and choice to customers
provides label printing
provides online stores with a suite of tools to support the shipping process
provides real-time shipping rates
requires integrating additional shipping software when selling through social media platforms or marketplaces
is more budget-friendly than Shopify
is recommended for beginners
is recommended for budget-conscious businesses
is the top budget-friendly option for hosting
offers a plan starting at $3.29 per month, with 3 months free on a 48-month term
offers a starting price of $13.99
offers the most cost-effective way to start selling products
uses a drag-and-drop editor
charges 0.6% for third-party transactions when Shopify Payments is not used
costs $299 per month (billed annually)
has an in-person credit card rate of 2.4% + $0.10 per transaction
includes analytics
includes custom reports
offers a larger checkout capacity
online credit card rate is 2.5% + $0.30 per transaction
provides enhanced support
allows you to sell unlimited products
costs $29 per month when billed annually
has third-party transaction fees of 2% when not using Shopify Payments
is the most popular plan
offers an in-person credit card rate of 2.6% + $0.10 per transaction
offers an online credit card rate of 2.9% + $0.30 per transaction
provides 24/7 chat support
provides multichannel selling options
costs $79 per month, billed annually
has third-party transaction fees of 1% when not using Shopify Payments
includes shipping insurance
offers 5 staff accounts
offers USPS discounts
offers an in-person credit card rate of 2.5% + $0.10 per transaction
enables automated workflows
enables creating customer groups
enables delivering targeted campaigns
offers personalized email marketing campaigns
personalizes content using Shopify Magic
charges only the standard card rates for online or in-person sales
is Shopify's native payment processor.
is automatically installed with your account.
removes third-party transaction fees entirely
requires user activation.
has a starting price of $2,300 per month for a 3-year plan
offers a customizable plan
offers priority phone support
offers unlimited staff accounts
provides priority 24/7 support
costs $5/month (billed annually)
does not require a full website
enables sellers to sell via social media and messaging apps
has limited scalability
is a good starting point for new sellers
are available in free or premium options
are expertly designed with online stores in mind
are optimized for selling
automatically updates to include new features or tools
works with any Shopify plan
conducts in-depth research into audience needs
conducts in-depth research into industry trends
conducts in-depth research into product features
has a unique research methodology informing its reviews and recommendations
is the source for this Shopify review article
allows an express checkout option
delivers a customized checkout process
provides an easy checkout process that helps customers purchase products from your business
shows tipping options
asks what you plan to sell first
is quick
is simple
provides examples of products to sell, including products you make yourself or digital products
includes website templates
offers design options
offers help and support resources
provides ecommerce capabilities
has its registered office at 1st & 2nd Floors, Wenlock Works, 1A Shepherdess Walk, London, N1 7QE, United Kingdom.
holds copyright for this content in 2025
is registered in England & Wales with company number 06951544
includes SEO features
includes marketing features
is evaluated for user experience to determine ease of use
offers a free plan
was built for Shopify
is built for Shopify
offers a free plan
is Beyoncé's haircare brand
uses Shopify as its e-commerce platform
enables automation of SMS marketing campaigns
enables automation of email marketing campaigns
enable users to connect with other Shopify merchants
enable users to hear from other Shopify merchants
improves the checkout experience
offers faster load speeds
helps build your subscriber base
helps generate new leads
contains detailed guides
contains video tutorials
can incorporate the personalized and streamlined responses
is a feature of Shopify
enables syncing your product catalog with marketplaces including Amazon, Walmart, eBay, and Etsy
helps manage and monitor sales from Shopify
includes abandoned cart recovery
includes all of the key ecommerce features
is designed around adding sections
left me frustrated
was created
starts from $3.99 per month
sells products via Shopify
may come with an extra price tag
enables local pickup
will boost the overall conversion rate
is customizable from Shopify settings to suit business and customer needs
is very basic
allows selling products on Roblox
charges 2.7% + $0.30 per transaction
enables you to answer customer questions
asks whether Shopify is the best for selling online
enables displaying products dynamically
is highly responsive
is not an AI website builder
generates a custom template
offers a TikTok sales channel
is better suited for growing or complex inventories
helps you find the perfect name for your brand
improves design options for online stores
resides in the Help Center
has been personally used by the author
is more personalized than Shopify's AI store setup feature
is highly beginner-friendly
customize your site and backend experience
provides merchants with an actionable SEO plan to optimize their site
is the best website builder overall
is more advanced than Shopify's AI store setup feature
Shopify offers multichannel selling.
Shopify provides AI tools for product set up.
Shopify supports 100+ payment options.
Shopify is our top-rated ecommerce website builder.
Shopify offers unmatched sales features to support your online store.
Shopify offers multichannel integration.
Shopify offers a customizable checkout.
Shopify is the best option for selling online.
Shopify is the best builder for selling.
Shopify is the best builder for selling.
Shopify has limited store customization.
Shopify is not for very new businesses.
Shopify has additional costs for apps.
Shopify allows sign-up without credit card details and lets users join for free with just an email address.
Shopify onboarding is simple and quick.
Shopify onboarding asks users where they would like to sell, with options such as 'An online store' and 'Social media'.
Shopify onboarding asks users to select their business type to indicate whether their business is new or established.
Shopify onboarding asks what you plan to sell first, with examples including products you make yourself or digital products.
Shopify onboarding requires answering three simple questions to get started.
If you indicate that you already run an existing business on Shopify, Shopify will ask an additional question about where you are currently selling, with examples including Wix or Amazon.
Shopify offers unlimited products and powerful tools from the cheapest plan.
Shopify gives you advanced control over your storefront.
Shopify Sidekick offers 24/7 business support.
Shopify Magic is an AI-powered tool that supports businesses with content creation.
Shopify offers over 8,000 Shopify apps to choose from, giving you the flexibility to add functionality to your site.
Shopify is reliant on third-party apps to complement its built-in features.
Shopify's section-based editor is straightforward to use but limits your creative freedom.
Shopify has only a handful of free templates to choose from.
Shopify's plans are expensive and the free trial is short - there are better budget-friendly options.
Shopify review video provides a clear summary of Shopify's builder features, drawbacks, pricing, and more.
Shopify is the best builder for selling online.
Shopify offers the best sales features on the market.
Shopify provides businesses with all of the tools they need to scale their store and engage with customers.
Shopify features are excellent in terms of range and quality.
Shopify’s cheapest plan includes all of the key ecommerce features, including abandoned cart recovery.
Shopify requires you to source a lot of functionality through Shopify’s app store.
Shopify has the best sales features for online stores.
Shopify's builder is more suitable for growing or complex inventories.
Shopify makes regular updates and improvements to its platform.
Shopify's plans range from $29 to $299 per month.
Shopify has no drag-and-drop editor.
Shopify comes with additional costs, such as templates and domain names.
Shopify remains our top choice for online stores.
Shopify's middle plan has been renamed to the Grow plan.
Shopify gives all new stores the Dawn theme as a default.
Shopify allows switching to an alternative template.
Shopify performs well in ease of use tests.
Shopify isn’t as user-friendly as Squarespace.
Shopify isn’t as user-friendly as Hostinger.
Squarespace uses a drag-and-drop editor.
Hostinger uses a drag-and-drop editor.
Shopify’s editor is designed around adding sections.
Shopify’s premade section designs are underwhelming.
Shopify’s section-based editor is restrictive.
Shopify’s editor allows stacking sections on top of one another.
Shopify recently improved its editor with one-click text editing.
Shopify added the ability to create custom blocks with AI.
Shopify is taking steps in the right direction.
Shopify's Dawn theme is very basic.
Shopify Basic plan costs $29 per month when billed annually.
Shopify Grow plan costs $79 per month when billed annually.
Shopify Advanced plan costs $299 per month when billed annually.
Shopify Basic plan costs $39 per month when billed monthly.
Shopify Grow plan costs $105 per month when billed monthly.
Shopify Advanced plan costs $399 per month when billed monthly.
Shopify Basic plan offers online credit card rates of 2.9% + $0.30.
Shopify Grow plan offers online credit card rates of 2.7% + $0.30.
Shopify Advanced plan offers online credit card rates of 2.5% + $0.30.
Shopify Basic plan has third-party transaction fees of 2%.
Shopify Grow plan has third-party transaction fees of 1%.
Shopify Advanced plan has third-party transaction fees of 0.6%.
Shopify Basic plan offers shipping discounts up to 77%.
Shopify Grow plan offers shipping discounts up to 88%.
Shopify Advanced plan offers shipping discounts up to 88%.
Shopify Basic plan is recommended for smaller businesses.
Shopify Grow plan is recommended for established businesses.
Shopify Advanced plan is recommended for large-scale businesses.
Shopify offers $1 per month for the first 3 months.
Shopify pricing is split between three core plans ranging from $29 to $299 per month when billed annually.
Shopify is best for selling physical products.
Shopify has a rating of 4.8 out of 5.
Shopify offers a free trial.
Shopify's paid plans range from $29 to $299 per month.
Shopify is suitable for established stores.
Shopify is suitable for expanding businesses.
Shopify is suitable for complex inventories.
Shopify has 269 templates in total.
Shopify has 23 free templates.
Shopify has 246 templates with a one-time fee that ranges from $100 to $500.
Shopify templates are optimized for selling.
Shopify templates will automatically update to include new features or tools no matter what Shopify plan you subscribe to.
Shopify recently added 10 new free themes as part of its Horizon collection.
Shopify recently updated the number of free templates it offers.
Shopify templates, whether you pick a free or premium option, are expertly designed with online stores in mind.
Wix provides 2,000+ free templates to its users.
Shopify lets you synchronize your online store with environments where customers are already scrolling and shopping, such as social media platforms or marketplaces.
Shopify enables selling on social platforms such as Instagram and TikTok by installing the relevant app in the Shopify Marketplace and connecting your profile.
Shopify Marketplace Connect app lets you sync your product catalog with marketplaces including Amazon, Walmart, eBay, and Etsy.
Using the Shopify Marketplace Connect app makes it easier to manage and monitor your sales from Shopify.
Shopify's app store offers the TikTok sales channel.
Shopify's app store allows downloading additional sales channels.
Wix offers AI builders to help you get online quickly and easily.
Squarespace offers AI builders to help you get online quickly and easily.
Wix's onboarding questions customize your Wix site and backend experience.
Squarespace's onboarding questions customize your Squarespace site and backend experience.
Shopify has added an AI store setup tool.
Shopify's AI store setup tool can generate a custom template.
Shopify's AI store setup tool is only available after you finish the initial onboarding journey.
Shopify does not offer an AI website builder or design support at this stage.
Shopify makes it easy to manage orders and payments from the backend dashboard.
Shopify offers over 100 payment options to add to a Shopify store.
Shopify supports Apple Pay and PayPal as payment methods.
Shopify Payments is Shopify's native payment processor and is automatically installed with your account; you simply have to activate it.
Shopify Payments removes third-party transaction fees entirely.
Shopify Payments requires you to pay only the standard card rates when selling online or in person.
Shopify Basic online credit card rate is 2.9% + $0.30 per transaction.
Shopify Grow online credit card rate is 2.7% + $0.30 per transaction.
Shopify Advanced online credit card rate is 2.5% + $0.30 per transaction.
Shopify Basic in-person credit card rate is 2.6% + $0.10 per transaction.
Shopify Grow in-person credit card rate is 2.5% + $0.10 per transaction.
Shopify Advanced in-person credit card rate is 2.4% + $0.10 per transaction.
Shopify Basic third-party transaction fees (without Shopify Payments) are 2%.
Shopify Grow third-party transaction fees (without Shopify Payments) are 1%.
Shopify Advanced third-party transaction fees (without Shopify Payments) are 0.6%.
Shopify's plans are expensive.
Hostinger is the top budget-friendly option for hosting compared to Shopify.
Shopify has additional costs to consider, such as a custom domain name from $15 per year.
Shopify's three-day free trial is very short.
Shopify offers the first three months for $1 per month.
Shopify is presented as the best builder for selling online.
Wix is a leading website builder.
Squarespace is a leading website builder.
Shopify is a leading website builder.
All Shopify sites come with free SSL certificates.
All Shopify sites are supported by PCI-compliant servers.
All Shopify sites have payment data encryption.
All Shopify sites use Transport Layer Security (TLS) to protect traffic.
Shopify carries out regular security audits and checks.
Shopify claims to have the world's best-converting checkout.
Shopify claims that its checkout delivers a customized and easy process to help customers purchase products from your business.
Shopify Editions: Summer ’25 included improvements to the checkout experience, including faster load speeds.
Shopify Editions: Summer ’25 included the ability to sell products on Roblox.
Shopify checkout page can be customized from Shopify settings to suit your business and customer needs.
Shopify checkout can enable local pickup.
Shopify checkout can add an express checkout option.
Shopify checkout can show tipping options.
Shopify checkout customization will streamline the checkout process.
Shopify checkout customization will boost your conversion rate overall.
Shopify presents a 10-step checklist to help finish building an online store.
Shopify encourages users to add their products first rather than customizing their website.
Shopify provides a dashboard for managing an online store.
Shopify Magic is a built-in AI tool.
Shopify Magic helps generate product descriptions.
Shopify Magic speeds up the process of adding inventory to a Shopify store.
Shopify Magic can simplify or improve existing copy.
Shopify Magic can change the tone of voice to Expert, Playful, or Persuasive.
Shopify's product addition workflow involves filling out a form, adding product imagery, setting variants, and assigning categories.
Shopify focuses on selling.
Shopify is the best ecommerce website builder on the market.
Shopify helps you build a scalable online store thanks to its unbeatable sales features and large app market.
Shopify can connect your website with social media platforms and marketplaces to get your products seen by as many people as possible.
Shopify's plans can be a little expensive.
Shopify is recommended for growing or large businesses as opposed to very small businesses only looking to sell a few products.
Shopify offers a three-day free trial.
Shopify offers the first three months for just $1 per month.
Shopify Basic plan costs $29 per month.
Shopify Basic plan includes all of the essential ecommerce features.
Shopify Basic plan includes abandoned cart recovery.
Shopify Basic plan includes discount codes.
Shopify Basic plan is the cheapest Shopify plan.
Shopify Basic plan is recommended for online stores that are still finding their feet.
Squarespace is an alternative ecommerce website builder to Shopify.
Squarespace charges more than Shopify Basic plan to unlock abandoned cart recovery and discount codes.
Shopify Grow plan is more expensive than the Shopify Basic plan.
Shopify Advanced plan is more expensive than the Shopify Basic plan.
Shopify Grow plan includes advanced analytics.
Shopify Grow plan includes additional inventory locations.
Shopify Advanced plan includes advanced analytics.
Shopify Advanced plan includes additional inventory locations.
Shopify Grow plan or Shopify Advanced plan is only necessary if you have a team of staff or need advanced analytics and additional inventory locations.
Shopify's AI store setup feature improves the builder’s design options for online stores.
Shopify's AI store setup feature is not an AI website builder.
Shopify's AI store setup feature is an AI-powered theme designer.
Wix's AI chatbot is more advanced than Shopify's AI store setup feature.
Squarespace Blueprint is more personalized than Shopify's AI store setup feature.
Shopify's AI store setup feature is very simple and quick to use.
Shopify created three custom themes for my store after I typed a brief prompt.
Shopify announced its AI store setup feature this year.
Shopify Starter costs $5/month (billed annually).
Shopify Starter lets sellers sell via social media and messaging apps.
Shopify Starter does not require a full website.
Shopify Starter is a good starting point for new sellers.
Shopify Starter has limited scalability.
Shopify Basic costs $29/month (billed annually).
Shopify Basic allows you to sell unlimited products.
Shopify Basic provides multichannel selling options.
Shopify Basic provides 24/7 chat support.
Shopify Basic is the most popular plan.
Shopify Grow costs $79/month (billed annually).
Shopify Grow offers 5 staff accounts.
Shopify Grow includes shipping insurance.
Shopify Grow offers USPS discounts.
Shopify Advanced costs $299/month (billed annually).
Shopify Advanced provides enhanced support.
Shopify Advanced offers bigger checkout capacity.
Shopify Advanced includes custom reports and analytics.
Shopify Plus starts from $2,300/month (3-year plan).
Shopify Plus provides priority 24/7 support.
Shopify Plus offers unlimited staff accounts.
Shopify Plus offers a customizable plan.
Shopify is described as the best builder for selling.
Shopify Review 2025 asks whether Shopify is the best for selling online.
This content is © 2025 Marketing VF Ltd.
Marketing VF Ltd. is registered in England & Wales with company number 06951544.
Marketing VF Ltd.'s registered office is 1st & 2nd Floors, Wenlock Works, 1A Shepherdess Walk, London, N1 7QE, United Kingdom.
Shopify provides marketing tools and opportunities with its range of apps.
Shopify enables engagement with customers via social media platforms such as Facebook and Instagram.
Shopify’s 3D scanner lets you show off your products in a dynamic way.
Shopify enables you to generate blog content to share your expertise and build brand awareness.
Shopify Email offers personalized email marketing campaigns.
Shopify Email lets you set up automated workflows.
Shopify Email lets you personalize content using Shopify Magic.
Shopify Email lets you create customer groups to deliver targeted campaigns.
Shopify Inbox chat enables you to answer customer questions.
Shopify Forms helps generate new leads and build your subscriber base.
Editing an email campaign through Shopify is easy.
Shopify Review 2025 claims Shopify is the best builder for selling online.
Shopify Review 2025 presents Shopify as the best builder for selling.
Shopify is the brand discussed in the content titled 'Shopify Review 2025: Is It the Best for Selling Online?'.
Shopify Review 2025: The Best Builder for Selling highlights Shopify as the best builder for selling.
Shopify automatically creates canonical tags and sitemaps.
Shopify lets you tweak your meta titles and descriptions within the editor.
Shopify lets you add alt text to images within the editor.
Shopify lets you set up translated storefronts to automatically redirect visitors based on their browser's language.
Shopify helps businesses engage with international markets.
Shopify helps businesses reach new customers.
Shopify helps businesses increase site traffic.
Shopify has partnered with Semrush to create the Ecommerce Booster app.
The Ecommerce Booster app provides merchants with an actionable SEO plan to optimize their site.
Shopify lets you tweak page SEO settings.
Shopify's SEO settings are fairly basic compared to Wix.
Shopify helps you optimize your site during testing.
Shopify's editor left me frustrated.
Shopify is pretty straightforward for adding products.
The process of building an online store with Shopify wasn't impossible.
Squarespace's editor is much easier to use than Shopify's editor.
Squarespace's design process is stress-free.
Squarespace can be used to build an online store.
Shopify can be used to build an online store.
Shopify Shipping is included with every Shopify store.
Shopify Shipping is built-in software that provides online stores with a suite of tools to support the shipping process.
Shopify Shipping provides real-time shipping rates.
Shopify Shipping provides label printing.
Shopify Shipping can only be used for orders shipped from the United States, Canada, Australia, the United Kingdom, France, Germany, Italy, and Spain.
Shopify Shipping requires integrating additional shipping software if you plan on selling through social media platforms or marketplaces.
Shopify enables the ability to offer split shipping at checkout.
Shopify Shipping's split shipping provides more flexibility and choice to customers.
Shopify Shipping's split shipping lets customers choose shipping options such as the fastest delivery or the cheapest delivery.
Shopify relies heavily on third-party apps to complement its built-in tools.
Shopify forces business owners to waste time researching and installing the right apps for their website.
Wix has the majority of these features ready to go from the start.
Shopify does not have an internal feature to schedule appointments or take bookings.
Appointo was built for Shopify.
Appointly was built for Shopify.
Appointo offers a free plan.
Appointly offers a free plan.
Shopify provides a wide range of apps to choose from.
Shopify’s app store contains over 8,000 apps.
Shopify’s app store can be filtered by category, such as 'Finding products', 'Store design', or 'Marketing and conversion'.
Shopify App Store highlights popular apps and trending integrations.
Shopify apps may come with an extra price tag.
Omnisend helps you automate your email and SMS marketing campaigns.
Shopify App Store features specific apps.
Shopify App Store highlights how existing businesses use apps to support their store.
Website Builder Expert is the source of this Shopify review article.
Shopify is described as the best builder for selling online.
Shopify is a platform you can use to build your online store.
Shopify Magic is an AI tool provided by Shopify.
Shopify Magic can generate, remove, or edit image backgrounds to create unique visuals.
Shopify Magic can create product descriptions based on keywords and a desired tone of voice.
Shopify Magic can personalize and streamline responses to customers to align with your brand, and these responses can be incorporated into the Shopify Inbox feature.
Shopify Magic provides email marketing support, from generating email content to providing the best times to send out newsletters or campaigns.
Shopify Sidekick is now available for merchants to use.
Shopify Sidekick is an AI-powered assistant and expert advisor that can help with creating data reports and generating unique discount codes for your store.
Shopify’s Business Name Generator helps you find the perfect name for your brand.
Shopify Inbox is a feature of Shopify.
Shopify is the top performer for help and support.
Shopify provides 24/7 live chat support.
Shopify's AI chatbot is very responsive.
Shopify Help Center contains detailed guides and video tutorials.
Shopify Plus customers get priority phone support.
Shopify Community forums allow you to hear from other Shopify merchants and connect.
Shopify has profiles on Facebook, X, YouTube, Instagram, TikTok, LinkedIn, and Pinterest.
Shopify Sidekick is the new AI assistant that can provide support, offer design guidance, create content, and more.
Shopify does not include a tutorial when you first dive into the Shopify editor.
Shopify cannot be contacted via email.
Shopify offers Support Advisors for customer support.
Shopify's virtual assistant resides in the Help Center.
Shopify is the best ecommerce website builder for businesses looking to get online.
Shopify is the best builder for selling.
The author has personally used Shopify’s website builder.
Shopify’s website builder provides ecommerce capabilities.
Shopify’s website builder includes features such as marketing and SEO.
Shopify’s website builder offers help and support resources.
Shopify’s website builder includes templates and design options.
Shopify’s pricing plans are reviewed to show what you can get for your money.
Shopify’s website builder is evaluated for user experience to assess its ease of use.
Shopify’s reputation is evaluated by comparing how well it performs against its competitors.
Shopify's evaluation methodology includes seven key areas of investigation.
Shopify is our top-rated ecommerce website builder.
Shopify is a platform trusted by millions of businesses and celebrities.
Beyoncé uses Shopify for her haircare brand Cécred.
Cécred is Beyoncé's haircare brand.
MrBeast sells products via Shopify.
Wix is our best website builder overall.
Wix is second place for our ecommerce-specific testing.
Wix has 900+ free templates to choose from.
Wix's starting price is $29.
Wix offers $26.10 with code TAKE10.
Squarespace's starting price is $16.
Squarespace offers $14.40 with code WBE10.
Squarespace is the easiest website builder we've tested.
Squarespace's drag-and-drop editor is incredibly beginner-friendly.
Squarespace's stylish designs are ideal for creative businesses.
Hostinger is the most cost-effective way to start selling products.
Hostinger's Business Website Builder plan starts from $3.99 per month.
Shopify plans are expensive.
Hostinger's plan starts from $3.29 per month with 3 months free on a 48-month term.
Shopify has an overall rating of 4.8.
Wix has an overall rating of 4.8.
Squarespace has an overall rating of 4.7.
Hostinger has an overall rating of 4.2.
Shopify is recommended for businesses who want to easily scale their store as they grow.
Wix is recommended for businesses promoting their online presence.
Squarespace is recommended for creatives and service-based businesses.
Hostinger is recommended for beginners and budget-conscious businesses.
Hostinger's starting price is $13.99.
Shopify Review 2025 claims that Shopify is the best builder for selling online.
Shopify Review: Should You Build Your Online Store With Shopify? asks whether you should build your online store with Shopify.
Website Builder Expert provides objective, in-depth research and ratings on website builders and ecommerce platforms.
Website Builder Expert's reviews and recommendations are informed by a unique research methodology.
Website Builder Expert conducts first-hand testing with writers.
Website Builder Expert conducts in-depth research into audience needs, industry trends, and product features.
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data-eventcategory="content-element" > <meta itemprop="headline" content="Shopify Review 2025: The Best Builder for Selling"> <span itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <meta itemprop="url" content="https://images.websitebuilderexpert.com/wp-content/uploads/2023/06/Shopify-Review.jpg" > <meta itemprop="width" content="285"> <meta itemprop="height" content="330"> </span> <header class="entry-header best-header-section"> <div class="container"> <p class="breadcrumbs "><span><span><a href="https://www.websitebuilderexpert.com/">Home</a></span> » <span><a href="https://www.websitebuilderexpert.com/ecommerce-website-builders/">Ecommerce Website Builders</a></span> » <span class="breadcrumb_last" aria-current="page">Shopify Review 2025: The Best Builder for Selling</span></span></p> <h1>Shopify Review 2025: The Best Builder for Selling</h1> <div class="adv-disclosure-block"> <p> We may receive a commission from our partners if you click on a link and purchase 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src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/08/Emma-Ryan-headshot.jpg?width=40&height=40&fit=crop" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/08/Emma-Ryan-headshot.jpg?width=40&height=40&fit=crop 1x, https://images.websitebuilderexpert.com/wp-content/uploads/2024/08/Emma-Ryan-headshot.jpg?width=80&height=80&fit=crop 2x" alt="Headshot of Emma Ryan" width="40" height="40" data-caption="" class="flexi-comp-img" sizes=""> </div> <div class="article-author-info user-bio-info js-bio-info" data-eventcategory="Author popup"> <span class="meta-heading"> Written by </span> <span class="meta-value"> <button class="js-open-bio-info user-name" data-eventaction="Open/Close" data-eventlabel="Emma Ryan">Emma Ryan</button> </span> </div></div><div class="info-block user-block"> <div class="article-author-image"> <img src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/01/02083106/Ollie-Simpson-headshot.png?width=40&height=40&fit=crop" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/01/02083106/Ollie-Simpson-headshot.png?width=40&height=40&fit=crop 1x, https://images.websitebuilderexpert.com/wp-content/uploads/2024/01/02083106/Ollie-Simpson-headshot.png?width=80&height=80&fit=crop 2x" alt="Headshot of Ollie Simpson" width="40" height="40" data-caption="" class="flexi-comp-img" sizes=""> </div> <div class="article-author-info user-bio-info js-bio-info" data-eventcategory="Author popup"> <span class="meta-heading"> Researched by </span> <span class="meta-value"> <button class="js-open-bio-info user-name" data-eventaction="Open/Close" data-eventlabel="Oliver Simpson">Oliver Simpson</button> </span> </div></div> <div class="info-block article-date-info"> <?xml version="1.0" encoding="UTF-8"?><svg preserveAspectRatio="none" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"> <path d="M10.554 1.281a1.36 1.36 0 0 0-1.341 1.383v1.351H5.147c-2.232 0-4.08 1.846-4.08 4.077v18.982c0 2.231 1.847 4.074 4.08 4.074h21.71c2.232 0 4.077-1.843 4.077-4.074V8.092c0-2.231-1.845-4.077-4.077-4.077h-4.069V2.664a1.36 1.36 0 0 0-1.381-1.383 1.36 1.36 0 0 0-1.334 1.383v1.351h-2.714V2.664a1.357 1.357 0 0 0-1.373-1.383c-.362.004-.708.152-.961.411s-.39.609-.383.971v1.351h-2.714V2.663a1.357 1.357 0 0 0-1.373-1.383zM5.146 6.73h4.066v1.362a1.356 1.356 0 0 0 2.714 0V6.73h2.714v1.362a1.358 1.358 0 0 0 2.718 0V6.73h2.714v1.362a1.359 1.359 0 1 0 2.715 0V6.73h4.069c.775 0 1.363.587 1.363 1.362v4.063H3.781V8.092c0-.775.59-1.362 1.365-1.362zm-1.365 8.137h24.438v12.206c0 .775-.587 1.362-1.363 1.362H5.146a1.336 1.336 0 0 1-1.365-1.362V14.867zm6.791 2.713a1.356 1.356 0 1 0-.002 2.712 1.356 1.356 0 0 0 .002-2.712zm5.429 0a1.356 1.356 0 1 0-.002 2.712 1.356 1.356 0 0 0 .002-2.712zm5.429 0a1.356 1.356 0 1 0 0 2.712 1.356 1.356 0 0 0 0-2.712zm-10.858 5.425a1.356 1.356 0 1 0-.002 2.712 1.356 1.356 0 0 0 .002-2.712zm5.429 0a1.356 1.356 0 1 0-.002 2.712 1.356 1.356 0 0 0 .002-2.712zm5.429 0a1.356 1.356 0 1 0 0 2.712 1.356 1.356 0 0 0 0-2.712z"/></svg> <span class="meta-heading"> Updated on </span> <span class="meta-value"> <?xml version="1.0" encoding="UTF-8"?><svg preserveAspectRatio="none" xmlns="http://www.w3.org/2000/svg" width="32" height="32" viewBox="0 0 32 32"> <path d="M10.554 1.281a1.36 1.36 0 0 0-1.341 1.383v1.351H5.147c-2.232 0-4.08 1.846-4.08 4.077v18.982c0 2.231 1.847 4.074 4.08 4.074h21.71c2.232 0 4.077-1.843 4.077-4.074V8.092c0-2.231-1.845-4.077-4.077-4.077h-4.069V2.664a1.36 1.36 0 0 0-1.381-1.383 1.36 1.36 0 0 0-1.334 1.383v1.351h-2.714V2.664a1.357 1.357 0 0 0-1.373-1.383c-.362.004-.708.152-.961.411s-.39.609-.383.971v1.351h-2.714V2.663a1.357 1.357 0 0 0-1.373-1.383zM5.146 6.73h4.066v1.362a1.356 1.356 0 0 0 2.714 0V6.73h2.714v1.362a1.358 1.358 0 0 0 2.718 0V6.73h2.714v1.362a1.359 1.359 0 1 0 2.715 0V6.73h4.069c.775 0 1.363.587 1.363 1.362v4.063H3.781V8.092c0-.775.59-1.362 1.365-1.362zm-1.365 8.137h24.438v12.206c0 .775-.587 1.362-1.363 1.362H5.146a1.336 1.336 0 0 1-1.365-1.362V14.867zm6.791 2.713a1.356 1.356 0 1 0-.002 2.712 1.356 1.356 0 0 0 .002-2.712zm5.429 0a1.356 1.356 0 1 0-.002 2.712 1.356 1.356 0 0 0 .002-2.712zm5.429 0a1.356 1.356 0 1 0 0 2.712 1.356 1.356 0 0 0 0-2.712zm-10.858 5.425a1.356 1.356 0 1 0-.002 2.712 1.356 1.356 0 0 0 .002-2.712zm5.429 0a1.356 1.356 0 1 0-.002 2.712 1.356 1.356 0 0 0 .002-2.712zm5.429 0a1.356 1.356 0 1 0 0 2.712 1.356 1.356 0 0 0 0-2.712z"/></svg> July 1, 2025 </span> </div></div> <div class="best-header-content" itemprop="description"> </div> </div> </header> <div class="container"> <div class="row"> <div class="col-12"> <style id="cards-carousel-css"> 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.glider-dot:only-of-type{display:none}.comparison-card{background-color:var(--card-bg);border:var(--card-border);box-shadow:var(--card-box-shadow);color:var(--card-font-color);display:flex;flex-direction:column;font-size:.875rem;gap:var(--card-gap-sm);line-height:1.5rem;padding:var(--card-gap-sm);position:relative;transition:height .3s ease-in-out;width:auto}@media only screen and (min-width:1200px){.comparison-card{min-width:248px}}@media only screen and (min-width:768px){.comparison-card-main{left:0;position:sticky;top:0;transition:left .3s ease,transform .3s ease;z-index:999}.comparison-card-main:hover,.comparison-carousel-active .comparison-card-main,.comparison-carousel-glider:hover .comparison-card-main{left:4px;transform:scale(1.025)}.comparison-carousel-active 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> <div class="comparison-carousel-glider"> <div class="comparison-card comparison-card-main" data-position="1" > <div class="comparison-card-header"> <div class="comparison-card-order">1</div> <div class="comparison-card-choice"> <span>Best for <strong>side hustles</strong></span> </div> </div> <div class="comparison-card-logo"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" class="" data-cta-type="comparison-card-cta-supplier-logo" data-eventcategory="comparison-cards" data-eventaction="supplier-logo" target="_blank" rel="nofollow noopener sponsored" > <img src="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=100&height=100&fit=crop" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=100&height=100&fit=crop 1x, https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=200&height=200&fit=crop 2x" alt="shopify" width="100" height="100" data-caption="" class="flexi-comp-img" sizes=""> </a> </div> <div class="comparison-card-content"> <div class="comparison-card-info"> <span class="comparison-card-title">Shopify Starter</span> </div> <div class="comparison-card-ctas"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" class="comparison-card-cta cta-btn" data-cta-type="comparison-card-cta-primary" data-eventcategory="comparison-cards" data-eventaction="See Pricing" target="_blank" rel="nofollow noopener sponsored" >See Pricing</a> </div> <div class="comparison-card-description"> <p class="" data-start="169" data-end="213">$5/month (billed annually)</p> </div> <div class="comparison-card-list-wrapper"> <ul class="comparison-card-list"> <li class="comparison-card-list-item"> Sell via social media and messaging apps </li> <li class="comparison-card-list-item"> Don't need a full website </li> <li class="comparison-card-list-item"> Good starting point for new sellers </li> </ul> </div> </div> <div class="comparison-card-badge badge-warning"> <svg width="16" height="16" viewBox="0 0 16 16" fill="#212121" xmlns="http://www.w3.org/2000/svg"> <g id="alert-outline"> <path id="Vector" d="M7.99996 1.33337L0.666626 14H15.3333M7.99996 4.00004L13.02 12.6667H2.97996M7.33329 6.66671V9.33337H8.66663V6.66671M7.33329 10.6667V12H8.66663V10.6667"/> </g></svg> <span class="comparison-card-badge__text">Limited scalability</span> </div> </div> <div class="comparison-card" data-position="2" > <div class="comparison-card-header"> <div class="comparison-card-order">2</div> <div class="comparison-card-choice"> <span>Best for <strong>small businesses</strong></span> </div> </div> <div class="comparison-card-logo"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" class="" data-cta-type="comparison-card-cta-supplier-logo" data-eventcategory="comparison-cards" data-eventaction="supplier-logo" target="_blank" rel="nofollow noopener sponsored" > <img src="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=100&height=100&fit=crop" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=100&height=100&fit=crop 1x, https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=200&height=200&fit=crop 2x" alt="shopify" width="100" height="100" data-caption="" class="flexi-comp-img" sizes=""> </a> </div> <div class="comparison-card-content"> <div class="comparison-card-info"> <span class="comparison-card-title">Basic</span> </div> <div class="comparison-card-ctas"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" class="comparison-card-cta cta-btn" data-cta-type="comparison-card-cta-primary" data-eventcategory="comparison-cards" data-eventaction="See Pricing" target="_blank" rel="nofollow noopener sponsored" >See Pricing</a> </div> <div class="comparison-card-description"> <p>$29/month (billed annually)</p> </div> <div class="comparison-card-list-wrapper"> <ul class="comparison-card-list"> <li class="comparison-card-list-item"> Sell unlimited products </li> <li class="comparison-card-list-item"> Multichannel selling options </li> <li class="comparison-card-list-item"> 24/7 chat support </li> </ul> </div> </div> <div class="comparison-card-badge badge-thumb"> <svg width="16" height="16" viewBox="0 0 16 16" fill="#212121" xmlns="http://www.w3.org/2000/svg"> <g id="thumb-up-outline"> <path id="Vector" d="M3.33332 5.99999V14H0.666656V5.99999H3.33332ZM5.99999 14C5.64637 14 5.30723 13.8595 5.05718 13.6095C4.80713 13.3594 4.66666 13.0203 4.66666 12.6667V5.99999C4.66666 5.63332 4.81332 5.29999 5.05999 5.05999L9.44666 0.666656L10.1533 1.37332C10.3333 1.55332 10.4467 1.79999 10.4467 2.07332L10.4267 2.28666L9.79332 5.33332H14C14.74 5.33332 15.3333 5.93332 15.3333 6.66666V7.99999C15.3333 8.17332 15.3 8.33332 15.24 8.48666L13.2267 13.1867C13.0267 13.6667 12.5533 14 12 14H5.99999ZM5.99999 12.6667H12.02L14 7.99999V6.66666H8.13999L8.89332 3.11999L5.99999 6.01999V12.6667Z"/> </g></svg> <span class="comparison-card-badge__text">Most popular plan</span> </div> </div> <div class="comparison-card" data-position="3" > <div class="comparison-card-header"> <div class="comparison-card-order">3</div> <div class="comparison-card-choice"> <span>Best for <strong>established stores</strong></span> </div> </div> <div class="comparison-card-logo"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" class="" data-cta-type="comparison-card-cta-supplier-logo" data-eventcategory="comparison-cards" data-eventaction="supplier-logo" target="_blank" rel="nofollow noopener sponsored" > <img src="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=100&height=100&fit=crop" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=100&height=100&fit=crop 1x, https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=200&height=200&fit=crop 2x" alt="shopify" width="100" height="100" data-caption="" class="flexi-comp-img" sizes=""> </a> </div> <div class="comparison-card-content"> <div class="comparison-card-info"> <span class="comparison-card-title">Grow</span> </div> <div class="comparison-card-ctas"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" class="comparison-card-cta cta-btn" data-cta-type="comparison-card-cta-primary" data-eventcategory="comparison-cards" data-eventaction="See Pricing" target="_blank" rel="nofollow noopener sponsored" >See Pricing</a> </div> <div class="comparison-card-description"> <p>$79/month (billed annually)</p> </div> <div class="comparison-card-list-wrapper"> <ul class="comparison-card-list"> <li class="comparison-card-list-item"> 5 staff accounts </li> <li class="comparison-card-list-item"> Get shipping insurance </li> <li class="comparison-card-list-item"> USPS discounts available </li> </ul> </div> </div> </div> <div class="comparison-card" data-position="4" > <div class="comparison-card-header"> <div class="comparison-card-order">4</div> <div class="comparison-card-choice"> <span>Best for <strong>large businesses</strong></span> </div> </div> <div class="comparison-card-logo"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" class="" data-cta-type="comparison-card-cta-supplier-logo" data-eventcategory="comparison-cards" data-eventaction="supplier-logo" target="_blank" rel="nofollow noopener sponsored" > <img src="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=100&height=100&fit=crop" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=100&height=100&fit=crop 1x, https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=200&height=200&fit=crop 2x" alt="shopify" width="100" height="100" data-caption="" class="flexi-comp-img" sizes=""> </a> </div> <div class="comparison-card-content"> <div class="comparison-card-info"> <span class="comparison-card-title">Advanced</span> </div> <div class="comparison-card-ctas"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" class="comparison-card-cta cta-btn" data-cta-type="comparison-card-cta-primary" data-eventcategory="comparison-cards" data-eventaction="See Pricing" target="_blank" rel="nofollow noopener sponsored" >See Pricing</a> </div> <div class="comparison-card-description"> <p>$299/month (billed annually)</p> </div> <div class="comparison-card-list-wrapper"> <ul class="comparison-card-list"> <li class="comparison-card-list-item"> Enhanced support </li> <li class="comparison-card-list-item"> Bigger checkout capacity </li> <li class="comparison-card-list-item"> Custom reports and analytics </li> </ul> </div> </div> </div> <div class="comparison-card" data-position="5" > <div class="comparison-card-header"> <div class="comparison-card-order">5</div> <div class="comparison-card-choice"> <span>Best for <strong>industry leaders</strong></span> </div> </div> <div class="comparison-card-logo"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" class="" data-cta-type="comparison-card-cta-supplier-logo" data-eventcategory="comparison-cards" data-eventaction="supplier-logo" target="_blank" rel="nofollow noopener sponsored" > <img src="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=100&height=100&fit=crop" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=100&height=100&fit=crop 1x, https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png?width=200&height=200&fit=crop 2x" alt="shopify" width="100" height="100" data-caption="" class="flexi-comp-img" sizes=""> </a> </div> <div class="comparison-card-content"> <div class="comparison-card-info"> <span class="comparison-card-title">Plus</span> </div> <div class="comparison-card-ctas"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" class="comparison-card-cta cta-btn" data-cta-type="comparison-card-cta-primary" data-eventcategory="comparison-cards" data-eventaction="See Pricing" target="_blank" rel="nofollow noopener sponsored" >See Pricing</a> </div> <div class="comparison-card-description"> <p>From $2,300/month (3-year plan)</p> </div> <div class="comparison-card-list-wrapper"> <ul class="comparison-card-list"> <li class="comparison-card-list-item"> Priority 24/7 support </li> <li class="comparison-card-list-item"> Unlimited staff accounts </li> <li class="comparison-card-list-item"> Customizable plan </li> </ul> </div> </div> </div> </div> <div role="tablist" class="comparison-carousel-dots"></div></div><svg width="15" height="15" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg" style="display: none;"> <symbol id="rating-explanation-mark"> <path d="M9 7H11V5H9M10 18C5.59 18 2 14.41 2 10C2 5.59 5.59 2 10 2C14.41 2 18 5.59 18 10C18 14.41 14.41 18 10 18ZM10 0C8.68678 0 7.38642 0.258658 6.17317 0.761205C4.95991 1.26375 3.85752 2.00035 2.92893 2.92893C1.05357 4.8043 0 7.34784 0 10C0 12.6522 1.05357 15.1957 2.92893 17.0711C3.85752 17.9997 4.95991 18.7362 6.17317 19.2388C7.38642 19.7413 8.68678 20 10 20C12.6522 20 15.1957 18.9464 17.0711 17.0711C18.9464 15.1957 20 12.6522 20 10C20 8.68678 19.7413 7.38642 19.2388 6.17317C18.7362 4.95991 17.9997 3.85752 17.0711 2.92893C16.1425 2.00035 15.0401 1.26375 13.8268 0.761205C12.6136 0.258658 11.3132 0 10 0ZM9 15H11V9H9V15Z" fill="#C6C6C9"></path> </symbol></svg> </div> <div class="col-12 col-md-4 sidebar-column"> <div class="sidebar-extended"> <div class="sidebar-content"> <div class="widget-tenancy-cta"> <div class="widget widget_tenancy_widget"></div> </div> <div class="author-section sidebar-section" data-eventcategory="content-element" data-eventaction="content-navigation" > <div class="author-section-wrapper"> <style id="reviewed-by-sidebar-css">.reviewed-by-sidebar{color:var(--font-color-default);padding:6px 0}.reviewed-by-sidebar h6{color:var(--font-color-default);font-size:18px;font-weight:var(--font-weight-bold);line-height:1.1;margin-bottom:15px;margin-top:0;padding:0}.reviewed-by-sidebar a{color:var(--link-color);transition:var(--transition)}.reviewed-by-sidebar a:hover{color:var(--link-hover-color);text-decoration:underline}.reviewed-by-sidebar .user-bio-info{align-items:center;display:flex;margin-bottom:12px}@media(max-width:767px){.reviewed-by-sidebar .user-bio-info{margin:0 -15px 12px;padding:0 15px;position:relative}}.reviewed-by-sidebar .user-bio-info:last-of-type{margin-bottom:0}.reviewed-by-sidebar .user-image{background:var(--avatar-bg);border-radius:var(--avatar-border-radius);flex:0 0 var(--avatar-size);height:var(--avatar-size);margin-right:8px;width:var(--avatar-size)}.reviewed-by-sidebar .user-image img{display:block;margin:0 auto;padding:0}.reviewed-by-sidebar .user-image img,.reviewed-by-sidebar .user-image svg{border-radius:var(--avatar-border-radius)}.reviewed-by-sidebar .user-info{line-height:1.1}.reviewed-by-sidebar .user-name,.reviewed-by-sidebar .user-role{display:block}.reviewed-by-sidebar .user-name{background-color:transparent;border:0;color:var(--link-color);cursor:pointer;font-size:15px;font-weight:var(--font-weight-bold);margin-bottom:4px;padding:0;text-align:left;text-decoration:underline}.reviewed-by-sidebar .user-name:hover{color:var(--link-hover-color);text-decoration:underline}.reviewed-by-sidebar .user-role{font-size:12px}.reviewed-by-sidebar span.user-name{cursor:auto;text-decoration:none}.reviewed-by-sidebar span.user-name:focus,.reviewed-by-sidebar span.user-name:focus-visible,.reviewed-by-sidebar span.user-name:hover{color:var(--font-color-default);outline:unset;text-decoration:none}</style><div class="reviewed-by-component reviewed-by-sidebar"> <h6> Written and researched by: </h6> <div class="user-block user-bio-info js-bio-info" data-eventcategory="Author popup"> <div class="user-image"> <img src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/08/Emma-Ryan-headshot.jpg?width=40&height=40&fit=crop" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/08/Emma-Ryan-headshot.jpg?width=40&height=40&fit=crop 1x, https://images.websitebuilderexpert.com/wp-content/uploads/2024/08/Emma-Ryan-headshot.jpg?width=80&height=80&fit=crop 2x" alt="Headshot of Emma Ryan" width="40" height="40" data-caption="" class="flexi-comp-img" sizes=""> </div> <div class="user-info"> <button class="user-name js-open-bio-info" data-eventaction="Open/Close" data-eventlabel="Emma Ryan">Emma Ryan</button> <span class="user-role"> Writer </span> </div></div><div class="user-block user-bio-info js-bio-info" data-eventcategory="Author popup"> <div class="user-image"> <img src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/01/02083106/Ollie-Simpson-headshot.png?width=40&height=40&fit=crop" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/01/02083106/Ollie-Simpson-headshot.png?width=40&height=40&fit=crop 1x, https://images.websitebuilderexpert.com/wp-content/uploads/2024/01/02083106/Ollie-Simpson-headshot.png?width=80&height=80&fit=crop 2x" alt="Headshot of Ollie Simpson" width="40" height="40" data-caption="" class="flexi-comp-img" sizes=""> </div> <div class="user-info"> <button class="user-name js-open-bio-info" data-eventaction="Open/Close" data-eventlabel="Oliver Simpson">Oliver Simpson</button> <span class="user-role"> Senior Research Executive </span> </div></div></div> <div class="post-info"> <p class="comment-count post-meta-info"> <img loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/icon-comments-blue.svg" alt="icon comments svg" width="14" height="14" /> Comments: <a class="comments-counter" href="#comments">329</a> </p> </div> </div> <span class="btn-show-more btn-autor-section" aria-label="Expand / Collapse"></span> </div> <div class="sidebar-content-menu sidebar-section" data-eventcategory="content-element" data-eventaction="content-navigation" > <nav class="taco-section-menu" id="taco-section-menu" data-eventcategory="content-element" data-eventaction="content-navigation"
> <h4 class="taco-section-menu-title">On this page</h4> <ul> <li> <a href="#section-1" data-taco-scroll-margin="30" > Pros & Cons </a> </li> <li> <a href="#section-2" data-taco-scroll-margin="30" > My Experience With Shopify </a> </li> <li> <a href="#section-3" data-taco-scroll-margin="30" > Shopify Pricing </a> </li> <li> <a href="#section-4" data-taco-scroll-margin="30" > Templates </a> </li> <li> <a href="#section-5" data-taco-scroll-margin="30" > Selling Online </a> </li> <li> <a href="#section-6" data-taco-scroll-margin="30" > AI Tools </a> </li> <li> <a href="#section-7" data-taco-scroll-margin="30" > App Store </a> </li> <li> <a href="#section-8" data-taco-scroll-margin="30" > Security </a> </li> <li> <a href="#section-9" data-taco-scroll-margin="30" > Help & Support </a> </li> <li> <a href="#section-10" data-taco-scroll-margin="30" > Shopify Competitors </a> </li> <li> <a href="#section-11" data-taco-scroll-margin="30" > Our Testing Methodology </a> </li> <li> <a href="#section-12" data-taco-scroll-margin="30" > Summary </a> </li> </ul> </nav> <span class="btn-show-more" aria-label="Expand / Collapse"></span> </div> </div></div> </div> <div class="col-12 col-md-8 content-best-main"> <div class="max-content-width content-bullet-pointed-list template-custom-styles"> <div class="wpb-content-wrapper"><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><div class="vc_row row vc_inner"><div class="col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><p><strong>Shopify is our top-rated <a href="https://www.websitebuilderexpert.com/ecommerce-website-builders/">ecommerce website builder</a></strong>, offering unmatched sales features to support your online store, such as multichannel integration and a customizable checkout.</p><p>In this review, I’ll take a closer look at Shopify’s pricing, features, and templates, so you can see exactly why Shopify is the best option for selling online.</p></div></div></div><div class="col-sm-4"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="wpb_single_image wpb_content_element vc_align_center"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" fetchpriority="high" decoding="async" width="1080" height="1224" src="https://images.websitebuilderexpert.com/wp-content/uploads/2017/11/Shopify-ecommerce.png" class="vc_single_image-img attachment-full" alt="Badge showing Shopify as the best for ecommerce in our 2025 research" title="Shopify ecommerce" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2017/11/Shopify-ecommerce.png 1080w, https://images.websitebuilderexpert.com/wp-content/uploads/2017/11/Shopify-ecommerce-397x450.png 397w, https://images.websitebuilderexpert.com/wp-content/uploads/2017/11/Shopify-ecommerce-904x1024.png 904w, https://images.websitebuilderexpert.com/wp-content/uploads/2017/11/Shopify-ecommerce-768x870.png 768w" sizes="(max-width: 1080px) 100vw, 1080px"></div></figure></div></div></div></div></div><div class="taco-highlighted-block primary"> <h4 class="title-block"> Key Takeaways 🔍 </h4> <ul><li>Shopify has the <strong>best sales features</strong> for online stores</li><li>The builder is more suitable for <strong>growing or complex inventories</strong></li><li>Shopify makes <strong>regular updates and improvements</strong> to its platform</li><li>Shopify’s plans range from <strong>$29 to $299 per month</strong></li><li>There’s <strong>no drag-and-drop editor</strong></li><li>Shopify comes with <strong>additional costs</strong>, such as templates and domain names</li></ul><p></p></div><meta data-fa-load="fas fa-plus"><meta data-fa-load="fas fa-minus"><div class="wbe-accordion" id="acc_shopify_review_update_box" data-eventcategory="content-element" data-eventaction="accordion"> <div class="accordion-section" id="acc-acc_shopify_review_update_box-sect-0"> <button class="accordion-title accordion-collapse-control"> <h4> 📢 Read about the recent changes I've made to this page: </h4> </button> <div class="accordion-content" id="acc-acc_shopify_review_update_box-cont-0"> I’ve updated this Shopify review page following the rollout of our 2025 research and rankings. Shopify remains our top choice for online stores, but I’ve made sure all of our copy and recommendations are accurate and up-to-date. For example, Shopify’s middle plan (previously known as the Shopify plan) has been renamed to the Grow plan. I’ve also added additional first-hand insights to talk about my experience using Shopify. </div> </div></div></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-1"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> Shopify Pros & Cons </h2> </div> </header> <div class="taco-scorecard " data-eventcategory="taco-element" data-eventaction="numbered-taco" data-component="taco-scorecard" data-supplier="Shopify"> <div class="taco-scorecard-header"> <div class="heading"> <h4 class="heading-title">Shopify</h4> <p class="heading-subtitle">Best for selling physical products</p> </div> <div class="rating"> <span class="rating-text">Outstanding</span> <div class="taco-radial-rating "> <div class="score-area"> <div class="circle-score-holder"> <div class="semi-circ " style="-webkit-transform: rotate(345.6deg); transform: rotate(345.6deg);"> </div> <div class="semi-circ" style="-webkit-transform: rotate(0deg); transform: rotate(0deg);"> </div> <div class="center-circ"> <p>4.8</p> <span class="screen-reader-text">out of 5</span> </div> </div> <div class="border-circ"></div> </div></div> </div> </div> <div class="taco-scorecard-content"> <div class="taco-scorecard-description"> <div class="row"> <div class="col-xs-12 col-sm-6"> <ul class="list-description"> <li> For established stores </li> <li> For expanding businesses </li> <li> For complex inventories </li> </ul> </div> <div class="col-xs-12 col-sm-6"> <div class="pricing"> <img decoding="async" loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/dollar-coin.svg" alt="dollar icon svg" width="16" height="16"> <p>Free trial available</p> <p> Paid Plans: $29 - $299 / month </p> </div> </div> </div> </div> <div class="taco-scorecard-inner-content"> <div class="row"> <div class="col-xs-12 col-md-6"> <h4 class="list-heading">Pros</h4> <ul class="list-features list-pros"> <li> <img decoding="async" loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/icon-yes.svg" alt="icon yes svg" width="12" height="12"> Multichannel selling </li> <li> <img decoding="async" loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/icon-yes.svg" alt="icon yes svg" width="12" height="12"> AI tools for product set up </li> <li> <img decoding="async" loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/icon-yes.svg" alt="icon yes svg" width="12" height="12"> 100+ payment options </li> </ul> </div> <div class="col-xs-12 col-md-6"> <h4 class="list-heading">Cons</h4> <ul class="list-features list-cons"> <li> <img decoding="async" loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/icon-no.svg" alt="icon no svg" width="12" height="12"> Limited store customization </li> <li> <img decoding="async" loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/icon-no.svg" alt="icon no svg" width="12" height="12"> Not for very new businesses </li> <li> <img decoding="async" loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/icon-no.svg" alt="icon no svg" width="12" height="12"> Additional costs for apps </li> </ul> </div> </div> <a href="https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify-review/" class="read-more"> Shopify Review </a> </div> </div> <div class="taco-scorecard-footer"> <div class="taco-scorecard-footer-container"> <div class="logo-block visible-xs"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-freetrial" target="_blank" rel="nofollow noopener sponsored" data-cta-type="footer-logo"> <img decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2018/01/17092620/shopify-100x100-1.jpg?width=50&height=50&fit=crop" srcset="" alt="shopify logo small website builder" width="50" height="50" data-caption="" class="flexi-comp-img" loading="lazy" sizes="auto, "> </a> </div> <div class="logo-block visible-md"> <img decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2018/01/17092620/shopify-100x100-1.jpg?width=50&height=50&fit=crop" srcset="" alt="shopify logo small website builder" width="50" height="50" data-caption="" class="flexi-comp-img" loading="lazy" sizes="auto, "> </div> <div class="cta-link-block"> <a class="btn btn-primary btn-cta" href="https://www.websitebuilderexpert.com/go/shopify-ecom-freetrial" target="_blank" rel="nofollow noopener sponsored" data-cta-type="primary-cta"> Try Shopify </a> </div> </div> </div></div><p>Need a quick summary of Shopify? I’ve collected Shopify’s best and worst features below:</p><div class="vc_row row vc_inner"><div class="col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><h3>What I Like</h3><p>✔️ The <strong>best sales features on the market</strong>, offering unlimited products and powerful tools from the cheapest plan</p><p>✔️ Shopify gives you <strong>advanced control over your storefront</strong></p><p>✔️ <strong>Shopify Sidekick</strong> offers 24/7 business support</p><p>✔️ The <strong>AI-powered </strong><a href="https://www.websitebuilderexpert.com/news/shopify-magic/"><strong>Shopify Magic</strong></a><strong> tool</strong> supports businesses with content creation</p><p>✔️ <strong>Over 8,000 </strong><a href="https://www.websitebuilderexpert.com/building-online-stores/shopify-apps/"><strong>Shopify apps</strong></a> to choose from, giving you the flexibility to add functionality to your site</p></div></div></div><div class="col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><h3>What I Dislike</h3><p>❌ Shopify is <strong>reliant on third-party apps</strong> to complement its built-in features</p><p>❌ The <strong>section-based editor</strong> is straightforward to use but limits your creative freedom</p><p>❌ There are <strong>only a handful of free templates</strong> to choose from</p><p>❌ Its <strong>plans are expensive</strong> and the free trial is short – there are better budget-friendly options</p></div></div></div></div><p>Our Shopify review video gives you a clear summary of the builder’s key features, drawbacks, pricing, and more:</p><div class="taco-embedded-video youtube" data-source-video="//www.youtube.com/embed/gdAc5UUPokg?autoplay=1&rel=0&showinfo=0" data-eventaction="video"> <img loading="lazy" decoding="async" src="https://img.youtube.com/vi/gdAc5UUPokg/hqdefault.jpg" class="poster" width="480" height="270"> <button class="play-btn" aria-label="Play" title="" play data-eventlabel="//www.youtube.com/embed/gdAc5UUPokg?autoplay=1&rel=0&showinfo=0"> <svg height="100%" version="1.1" viewbox="0 0 68 48" width="100%"> <path class="ytp-large-play-button-bg" d="M66.52,7.74c-0.78-2.93-2.49-5.41-5.42-6.19C55.79,.13,34,0,34,0S12.21,.13,6.9,1.55 C3.97,2.33,2.27,4.81,1.48,7.74C0.06,13.05,0,24,0,24s0.06,10.95,1.48,16.26c0.78,2.93,2.49,5.41,5.42,6.19 C12.21,47.87,34,48,34,48s21.79-0.13,27.1-1.55c2.93-0.78,4.64-3.26,5.42-6.19C67.94,34.95,68,24,68,24S67.94,13.05,66.52,7.74z" fill="#212121" fill-opacity="0.8"></path> <path d="M 45,24 27,14 27,34" fill="#fff"></path> </svg> <span class="screen-reader-text">Play</span> </button></div> <footer> </footer></section></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-2"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> My Experience With Shopify </h2> </div> </header> <p>There’s no need to enter credit card details when signing up to Shopify – <strong>I could join for free with just an email address</strong>. After that, I found the onboarding process simple and really quick, asking three general questions about my business and website:</p><ul><li><strong>Where would you like to sell?</strong> – I could pick all applicable answers, such as “An online store” or “Social media”</li><li><strong>Select your business type</strong> – to share if my business is new or already established</li><li><strong>What do you plan to sell first?</strong> – for example, products I make myself or digital products</li></ul><div class="wpb_single_image wpb_content_element vc_align_center"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="880" height="609" src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-onboarding-questions-1.png" class="vc_single_image-img attachment-full" alt='Shopify onboarding question asking users "where would you like to sell?"' title="Shopify onboarding questions (1)" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-onboarding-questions-1.png 880w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-onboarding-questions-1-450x311.png 450w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-onboarding-questions-1-768x531.png 768w" sizes="(max-width: 880px) 100vw, 880px"></div><figcaption class="vc_figure-caption">I only had to answer three simple questions to get started with Shopify. Source: Website Builder Expert</figcaption></figure></div><p>The only variation in this onboarding journey will be if you select that you already run an existing business – Shopify will ask an additional question about where you’re currently selling (e.g. Wix or Amazon).</p><div class="flexi-comp-expert-quotation-wrapper "> <div class="expert-quotation-heading"> <span class="title-icon"> <?xml version="1.0" encoding="UTF-8"?><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="20px" height="16px" viewbox="0 0 19 16" version="1.1"> <path style="stroke:none; fill-rule:evenodd; fill-opacity:1;" d="M 3.0625 5.464844 C 0.820312 9.339844 0.5 10.246094 0.5 12.695312 L 0.5 15.5 L 7.546875 15.5 L 7.398438 12.269531 C 7.265625 9.371094 7.136719 9.023438 6.125 8.875 C 4.730469 8.671875 4.707031 8.910156 6.5 4.824219 C 8.296875 0.730469 8.269531 1.035156 6.8125 1.035156 C 5.855469 1.035156 5.132812 1.886719 3.0625 5.464844 M 13.609375 5.585938 C 11.367188 9.503906 11 10.519531 11 12.820312 L 11 15.5 L 18 15.5 L 18 12.140625 C 18 8.902344 17.957031 8.78125 16.75 8.78125 C 15.21875 8.78125 15.199219 9.09375 17 4.992188 C 18.796875 0.898438 18.785156 1.035156 17.359375 1.035156 C 16.457031 1.035156 15.675781 1.980469 13.609375 5.585938 "></path></svg> </span> <h3 class="expert-quotation-title"> Author's Testing Notes </h3> </div> <div class="expert-quotation-content"> <p><em><strong>I was surprised to see no </strong><a href="https://www.websitebuilderexpert.com/website-builders/best-ai-website-builders/"><strong>AI website builder</strong></a><strong> or design support at this stage since this is a pretty standard feature on most platforms nowadays</strong>. Both Wix and Squarespace offer AI builders to help you get online quickly and easily, plus the onboarding questions are used to customize your site and backend experience. With Shopify, I couldn’t see how my responses were applied or used in any way, which made the process feel fairly pointless.</em></p><p><em>Shopify has added an AI store setup tool so you can generate a custom template, but this feature is only available once you’ve finished the initial onboarding journey.</em></p> </div> <div class="expert-quotation-info"> <div class="expert-details"> <div class="expert-avatar"> <img decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/07/Emma-Ryan-headshot.png?width=50&height=50&fit=crop" srcset="" alt="Headshot of Emma Ryan" width="50" height="50" data-caption="" class="flexi-comp-img" loading="lazy" sizes="auto, "> </div> <div class="expert-info"> <span class="expert-name"> Emma Ryan </span> <span class="expert-title"> Lead Writer </span> </div> </div> </div></div><h3><strong>How I Added Products</strong></h3><p>Following the setup process, I was immediately launched into the Shopify dashboard, where I was presented with a <strong>10-step checklist to help me finish building my online store</strong>. This put me at ease right away since I could follow the recommended steps to help me get started.</p><p><strong>Shopify encouraged me to add my products first</strong>, putting customizing my website to the side for the time being. It’s an unusual switch within the industry, but one that makes sense considering Shopify’s focus on selling.</p><div class="wpb_single_image wpb_content_element vc_align_center"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="880" height="590" src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-product-page-2.png" class="vc_single_image-img attachment-full" alt="Shopify product page in the backend" title="Shopify product page (2)" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-product-page-2.png 880w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-product-page-2-450x302.png 450w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-product-page-2-768x515.png 768w" sizes="(max-width: 880px) 100vw, 880px"></div><figcaption class="vc_figure-caption">I used Shopify Magic to help generate my product descriptions, speeding up the process of adding my store’s inventory. Source: Website Builder Expert</figcaption></figure></div><p>I had no trouble adding new products to my Shopify store – all I had to do was fill out a form, add product imagery, set variants, and assign categories where relevant.</p><p>I also used Shopify Magic, a built-in AI tool to help me generate and tweak my product descriptions. I could simplify or improve existing copy, and even change the desired tone of voice to something more “Expert,” “Playful,” or “Persuasive,” for example.</p><h3><strong>Customizing My Store</strong></h3><p>Once I added all of my products, I moved on to the next step: customizing my website. All new stores are given the “Dawn” theme as a default (which I found very basic), but I could switch to an alternative template if I wanted. I’ll discuss Shopify’s templates in more detail later.</p><p>Now, Shopify performs well in our ease of use tests, but <strong>Shopify isn’t as user-friendly as </strong><a href="https://www.websitebuilderexpert.com/website-builders/comparisons/hostinger-vs-squarespace/"><strong>Squarespace</strong><strong> or </strong><strong>Hostinger</strong></a>. These builders use a drag-and-drop editor, whereas Shopify’s editor is designed around adding “sections”.</p><div class="wpb_single_image wpb_content_element vc_align_center"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="880" height="541" src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-section-options.png" class="vc_single_image-img attachment-full" alt="Shopify editor showing section designs" title="Shopify section options" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-section-options.png 880w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-section-options-450x277.png 450w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-section-options-768x472.png 768w" sizes="(max-width: 880px) 100vw, 880px"></div><figcaption class="vc_figure-caption">I was underwhelmed by the premade section designs by Shopify. Source: Website Builder Expert</figcaption></figure></div><p>I found the section-based editor to be restrictive and I couldn’t get creative with my styles or designs – I could simply stack sections on top of one another. As a result, <strong>I had to put in a lot of time and energy to make my website look professional</strong> <strong>and polished</strong>.</p><p>That said, Shopify recently improved its editor with one-click text editing and the ability to create custom blocks with AI, so the builder is taking steps in the right direction.</p><div class="flexi-comp-expert-quotation-wrapper "> <div class="expert-quotation-heading"> <span class="title-icon"> <?xml version="1.0" encoding="UTF-8"?><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="20px" height="16px" viewbox="0 0 19 16" version="1.1"> <path style="stroke:none; fill-rule:evenodd; fill-opacity:1;" d="M 3.0625 5.464844 C 0.820312 9.339844 0.5 10.246094 0.5 12.695312 L 0.5 15.5 L 7.546875 15.5 L 7.398438 12.269531 C 7.265625 9.371094 7.136719 9.023438 6.125 8.875 C 4.730469 8.671875 4.707031 8.910156 6.5 4.824219 C 8.296875 0.730469 8.269531 1.035156 6.8125 1.035156 C 5.855469 1.035156 5.132812 1.886719 3.0625 5.464844 M 13.609375 5.585938 C 11.367188 9.503906 11 10.519531 11 12.820312 L 11 15.5 L 18 15.5 L 18 12.140625 C 18 8.902344 17.957031 8.78125 16.75 8.78125 C 15.21875 8.78125 15.199219 9.09375 17 4.992188 C 18.796875 0.898438 18.785156 1.035156 17.359375 1.035156 C 16.457031 1.035156 15.675781 1.980469 13.609375 5.585938 "></path></svg> </span> <h3 class="expert-quotation-title"> Author's Testing Notes </h3> </div> <div class="expert-quotation-content"> <p>Overall, the process of <a href="https://www.websitebuilderexpert.com/building-online-stores/">building an online store</a> with Shopify wasn’t impossible, and it was pretty straightforward when I had to add products. However, <strong>Shopify’s editor left me frustrated and I found it a challenge to make anything look nice or unique</strong>. In comparison, when I built a store using Squarespace, I found its editor much easier to use and the design process was stress-free.</p> </div> <div class="expert-quotation-info"> <div class="expert-details"> <div class="expert-avatar"> <img decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/07/Emma-Ryan-headshot.png?width=50&height=50&fit=crop" srcset="" alt="Headshot of Emma Ryan" width="50" height="50" data-caption="" class="flexi-comp-img" loading="lazy" sizes="auto, "> </div> <div class="expert-info"> <span class="expert-name"> Emma Ryan </span> <span class="expert-title"> Lead Writer </span> </div> </div> </div></div> <footer> </footer></section></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-3"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> How Much Does Shopify Cost? </h2> </div> </header> <p><a href="https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify-pricing/">Shopify’s pricing</a> is split between three core plans, ranging from <strong>$29 to $299 per month</strong> (billed annually):</p><ul><li><strong>Basic ($29)</strong> – For small businesses looking to grow</li><li><strong>Grow ($79)</strong> – For established online stores</li><li><strong>Advanced ($299)</strong> – For large-scale businesses</li></ul><div class="flexi-table-container flexi-table-theme-2" data-eventcategory="table-mcta" data-component="flexi-table"> <div class="flexi-table-information"> Swipe right to see more <svg xmlns="http://www.w3.org/2000/svg" width="12px" x="0px" y="0px" viewbox="0 0 19 19" xml:space="preserve"> <path d="M9.5,0L7.9,1.8l6.4,6.4H0v2.4h14.3l-6.4,6.4L9.5,19L19,9.5L9.5,0z"></path> </svg> </div> <div class="flexi-table-navigation" data-eventaction="Table navigation"> <div class="flexi-table-navigation-text"> <span class="number-current">0</span> out of <span class="number-total">0</span> </div> <ul class="flexi-table-navigation-list"> <li class="flexi-table-navigation-item"> <button class="flexi-table-navigation-button backward" data-eventlabel="https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify-review/"> backward <svg xmlns="http://www.w3.org/2000/svg" width="19px" x="0px" y="0px" viewbox="0 0 19 19" xml:space="preserve"> <path d="M9.5,19l1.6-1.8l-6.4-6.4H19V8.3H4.7l6.4-6.4L9.5,0L0,9.5L9.5,19z"></path> </svg> </button> </li> <li class="flexi-table-navigation-item"> <button class="flexi-table-navigation-button forward" data-eventlabel="https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify-review/"> forward <svg xmlns="http://www.w3.org/2000/svg" width="19px" x="0px" y="0px" viewbox="0 0 19 19" xml:space="preserve"> <path d="M9.5,0L7.9,1.8l6.4,6.4H0v2.4h14.3l-6.4,6.4L9.5,19L19,9.5L9.5,0z"></path> </svg> </button> </li> </ul></div> <div class="flexi-table-decore"> <div class="flexi-table-wrap"> <div class="flexi-table-box"> <table class="flexi-table" data-columns="3" data-total-positions="3"> <tbody class="flexi-table-tbody"> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-td-img"> <img loading="lazy" decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png"> </div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-td-img"> <img loading="lazy" decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png"> </div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-td-img"> <img loading="lazy" decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png"> </div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-heading"> Plan Name </div> <div class="flexi-table-paragraph"> <p><strong>Basic</strong></p></div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-heading"> Plan Name </div> <div class="flexi-table-paragraph"> <p><strong>Grow</strong></p></div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-heading"> Plan Name </div> <div class="flexi-table-paragraph"> <p><strong>Advanced</strong></p></div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-heading"> Monthly price (paid annually) </div> <div class="flexi-table-paragraph"> <p>$29</p></div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-heading"> Monthly price (paid annually) </div> <div class="flexi-table-paragraph"> <p>$79</p></div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-heading"> Monthly price (paid annually) </div> <div class="flexi-table-paragraph"> <p>$299</p></div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-heading"> Monthly price (paid monthly) </div> <div class="flexi-table-paragraph"> <p>$39</p></div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-heading"> Monthly price (paid monthly) </div> <div class="flexi-table-paragraph"> <p>$105</p></div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-heading"> Monthly price (paid monthly) </div> <div class="flexi-table-paragraph"> <p>$399</p></div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-heading"> Online credit card rates </div> <div class="flexi-table-paragraph"> <p>2.9% + $0.30</p></div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-heading"> Online credit card rates </div> <div class="flexi-table-paragraph"> <p>2.7% + $0.30</p></div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-heading"> Online credit card rates </div> <div class="flexi-table-paragraph"> <p>2.5% + $0.30</p></div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-heading"> Third-party transaction fees </div> <div class="flexi-table-paragraph"> <p>2%</p></div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-heading"> Third-party transaction fees </div> <div class="flexi-table-paragraph"> <p>1%</p></div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-heading"> Third-party transaction fees </div> <div class="flexi-table-paragraph"> <p>0.6%</p></div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-heading"> Shipping discount </div> <div class="flexi-table-paragraph"> <p>Up to 77%</p></div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-heading"> Shipping discount </div> <div class="flexi-table-paragraph"> <p>Up to 88%</p></div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-heading"> Shipping discount </div> <div class="flexi-table-paragraph"> <p>Up to 88%</p></div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-heading"> Recommended for </div> <div class="flexi-table-paragraph"> <p>For smaller businesses</p></div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-heading"> Recommended for </div> <div class="flexi-table-paragraph"> <p>For established businesses</p></div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-heading"> Recommended for </div> <div class="flexi-table-paragraph"> <p>For large-scale businesses</p></div> </td> </tr> </tbody> </table> </div> </div> </div> <div class="flexi-table-footer" data-eventcategory="table-singlecta"> <span class="flexi-table-footer-text">Pay $1 per month for first 3 months</span> <a class="flexi-table-button" href="https://www.websitebuilderexpert.com/go/shopify-ecom-pricing" data-eventaction="Try Shopify" data-cta-type="footer-table-button" target="_blank" rel="nofollow noopener sponsored"> <span class="text"> Try Shopify </span> </a> </div> </div><h3><strong>Is Shopify Good Value for Money?</strong></h3><ul><li><strong>Shopify’s plans are expensive</strong> – if you’re looking for a budget-friendly option, <a href="https://www.websitebuilderexpert.com/website-builders/hostinger-website-builder-review/">Hostinger</a> is my top choice but it lacks the scalability and features of Shopify</li><li><strong>Shopify has additional costs to consider</strong>, such as a custom <a href="https://www.websitebuilderexpert.com/building-websites/what-is-a-domain-name-beginners-guide/">domain name</a> (from $15 per year)</li><li>Its <strong>three-day free trial is very short</strong></li><li>You can <strong>get your <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" target="_blank" rel="nofollow noopener sponsored" data-cta-type="inline-link">first three months for $1 per month</a></strong></li></ul><div class="flexi-comp-expert-quotation-wrapper "> <div class="expert-quotation-heading"> <span class="title-icon"> <?xml version="1.0" encoding="UTF-8"?><svg xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" width="20px" height="16px" viewbox="0 0 19 16" version="1.1"> <path style="stroke:none; fill-rule:evenodd; fill-opacity:1;" d="M 3.0625 5.464844 C 0.820312 9.339844 0.5 10.246094 0.5 12.695312 L 0.5 15.5 L 7.546875 15.5 L 7.398438 12.269531 C 7.265625 9.371094 7.136719 9.023438 6.125 8.875 C 4.730469 8.671875 4.707031 8.910156 6.5 4.824219 C 8.296875 0.730469 8.269531 1.035156 6.8125 1.035156 C 5.855469 1.035156 5.132812 1.886719 3.0625 5.464844 M 13.609375 5.585938 C 11.367188 9.503906 11 10.519531 11 12.820312 L 11 15.5 L 18 15.5 L 18 12.140625 C 18 8.902344 17.957031 8.78125 16.75 8.78125 C 15.21875 8.78125 15.199219 9.09375 17 4.992188 C 18.796875 0.898438 18.785156 1.035156 17.359375 1.035156 C 16.457031 1.035156 15.675781 1.980469 13.609375 5.585938 "></path></svg> </span> <h3 class="expert-quotation-title"> Author's Testing Notes </h3> </div> <div class="expert-quotation-content"> <p><strong>I recommend choosing the $29 per month Basic plan</strong>, especially if your online store is still finding its feet. The cheapest plan includes all of the essential ecommerce features, including abandoned cart recovery and discount codes. In comparison, you’ll need to pay more with other builders, like Squarespace, to unlock these tools.</p><p>You’ll only need the more expensive Grow or Advanced plan if you have a team of staff or if you need advanced analytics and additional inventory locations.</p> </div> <div class="expert-quotation-info"> <div class="expert-details"> <div class="expert-avatar"> <img decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/07/Emma-Ryan-headshot.png?width=50&height=50&fit=crop" srcset="" alt="Headshot of Emma Ryan" width="50" height="50" data-caption="" class="flexi-comp-img" loading="lazy" sizes="auto, "> </div> <div class="expert-info"> <span class="expert-name"> Emma Ryan </span> <span class="expert-title"> Lead Writer </span> </div> </div> </div></div> <footer> </footer></section></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-4"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> Designing With Shopify </h2> </div> </header> <p>Shopify only has a handful of free templates to choose from. At the time of writing, there are 269 templates in total – <strong>23 of these templates are free, and 246 have a one-time fee that ranges from $100 to $500</strong>.</p><p>All of <a href="https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify-themes/">Shopify’s templates</a> are optimized for selling and will automatically update to include new features or tools, no matter what Shopify plan you subscribe to. Still, <strong>seeing so few free templates from a top website builder is disappointing</strong>, especially when Wix provides 2,000+ free templates to its users.</p><p>That said, Shopify’s templates (whether you pick a free or premium option) are expertly designed with online stores in mind. Shopify recently added 10 new free themes as part of its Horizon collection, giving businesses more flexibility and choice during the design stage.</p><div class="wpb_single_image wpb_content_element vc_align_center"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="880" height="405" src="https://images.websitebuilderexpert.com/wp-content/uploads/2025/07/Shopify-templates-2.png" class="vc_single_image-img attachment-full" alt="Shopify free template library" title="Shopify templates (2)" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2025/07/Shopify-templates-2.png 880w, https://images.websitebuilderexpert.com/wp-content/uploads/2025/07/Shopify-templates-2-450x207.png 450w, https://images.websitebuilderexpert.com/wp-content/uploads/2025/07/Shopify-templates-2-768x353.png 768w" sizes="(max-width: 880px) 100vw, 880px"></div><figcaption class="vc_figure-caption">Shopify recently updated the number of free templates it offers, giving me more options to choose from. Source: Website Builder Expert</figcaption></figure></div><div class="vc_empty_space" style="height: 16px"><span class="vc_empty_space_inner"></span></div><div class="taco-highlighted-block primary"> <h4 class="title-block"> Can I build a template with AI? 💻 </h4> Shopify announced its <strong>AI store setup</strong> feature this year, improving the builder’s design options for online stores. This isn’t an AI website builder as such, more like an AI-powered theme designer. It’s not as advanced or as personalized as other AI builders available right now, such as Wix’s AI chatbot or Squarespace Blueprint. That said, it’s very simple and quick to use. All I had to do was type a brief prompt based on my business and products, such as “homemade knitwear for kids,” and Shopify created three custom themes for my store.</div> <footer> </footer></section></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-5"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> Selling Online With Shopify </h2> </div> </header> <p><strong>Shopify offers the best sales features on the market</strong>, providing businesses with all of the tools they need to scale their store and engage with customers. The features are excellent in terms of both range and quality, and you can get all of the key ecommerce features, like <a href="https://www.websitebuilderexpert.com/building-online-stores/abandoned-cart-recovery/">abandoned cart recovery</a>, from Shopify’s cheapest plan.</p><p>However, you’ll have to source a lot of functionality yourself through Shopify’s app store.</p><h3><strong>🛒 Multichannel Selling</strong></h3><p>Shopify lets you synchronize your online store with environments where customers are already scrolling and shopping, such as social media platforms or marketplaces.</p><p>To sell on socials, like Instagram and TikTok, I simply had to install the relevant app in the marketplace and connect my profile. <strong>I also recommend downloading the Shopify Marketplace Connect app to sync your product catalog with marketplaces</strong>, such as Amazon, Walmart, eBay, and Etsy. This makes it easier to manage and monitor your sales from Shopify.</p><div class="wpb_single_image wpb_content_element vc_align_center"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="880" height="490" src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-TikTok-selling.png" class="vc_single_image-img attachment-full" alt="TikTok app integration in Shopify's dashboard" title="Shopify TikTok selling" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-TikTok-selling.png 880w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-TikTok-selling-450x251.png 450w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-TikTok-selling-768x428.png 768w" sizes="(max-width: 880px) 100vw, 880px"></div><figcaption class="vc_figure-caption">I could download other sales channels, like TikTok, from Shopify's app store. Source: Website Builder Expert</figcaption></figure></div><h3><strong>💰 Payment Options</strong></h3><p>Shopify makes it easy to manage orders and payments from the backend dashboard. I could choose from <strong>over 100 payment options</strong> to add to my Shopify store, allowing customers to use popular payment methods, such as Apple Pay and PayPal.</p><p>However, I recommend using Shopify’s native payment processor, <a href="https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify-payments/"><strong>Shopify Payments</strong></a> – this is automatically installed with your account, you simply have to activate it. <strong>The added perk of using Shopify Payments is that it removes third-party transaction fees entirely</strong>, so you’ll only have to pay standard card rates when selling online or in person.</p><div class="taco-table-container basic"> <table class="taco-table alternate-rows"> <thead class="table-section"> <tr> <th scope="col" rowspan="1" colspan="1"> </th> <th scope="col" rowspan="1" colspan="1"> Basic </th> <th scope="col" rowspan="1" colspan="1"> Grow </th> <th scope="col" rowspan="1" colspan="1"> Advanced </th> </tr> </thead> <tbody class="table-section"> <tr> <th scope="row" rowspan="1" colspan="1"> Online credit card rates </th> <td rowspan="1" colspan="1"> 2.9% + $0.30 per transaction </td> <td rowspan="1" colspan="1"> 2.7% + $0.30 per transaction </td> <td rowspan="1" colspan="1"> 2.5% + $0.30 per transaction </td> </tr> <tr> <th scope="row" rowspan="1" colspan="1"> In-person credit card rates </th> <td rowspan="1" colspan="1"> 2.6% + $0.10 per transaction </td> <td rowspan="1" colspan="1"> 2.5% + $0.10 per transaction </td> <td rowspan="1" colspan="1"> 2.4% + $0.10 per transaction </td> </tr> <tr> <th scope="row" rowspan="1" colspan="1"> Third-party transaction fees (without Shopify Payments) </th> <td rowspan="1" colspan="1"> 2% </td> <td rowspan="1" colspan="1"> 1% </td> <td rowspan="1" colspan="1"> 0.6% </td> </tr> </tbody> </table></div><h3><strong>✅ Customizable Checkout</strong></h3><p>Shopify claims to have the <strong>world’s best-converting checkout</strong>, delivering a customized and easy process to help customers purchase products from your business. The recent Shopify Editions: Summer ’25 included improvements to the checkout experience, including faster load speeds and the ability to <a href="https://www.websitebuilderexpert.com/news/how-to-sell-on-roblox-with-shopify/">sell products on Roblox</a>.</p><p>You can <a href="https://www.websitebuilderexpert.com/news/shopify-checkout-page/">customize your checkout page</a> from your Shopify settings to suit your business and customer needs, whether that means enabling local pickup, adding an express checkout option, or showing tipping options. Yes, this is another feature to design and customize, but it’ll streamline the checkout process and boost your conversion rate overall.</p><h3><strong>🔍 SEO Tools</strong></h3><p>I was happy to see that Shopify helps you optimize your site during testing. It automatically creates canonical tags and sitemaps, plus I could easily tweak my meta titles and descriptions or add alt text to images within the editor.</p><p>Shopify also lets you set up <a href="https://www.websitebuilderexpert.com/news/shopify-translated-storefronts/"><strong>translated storefronts</strong></a><strong> to automatically redirect visitors based on their browser’s language</strong>, helping businesses engage with international markets, reach new customers, and increase site traffic.</p><p>Shopify has also partnered with keyword research tool Semrush to create the <a href="https://www.websitebuilderexpert.com/news/shopify-ecommerce-booster/"><strong>Ecommerce Booster app</strong></a>. This is a great feature, especially for smaller businesses, since it provides merchants with an actionable SEO plan to optimize your site effectively.</p><div class="wpb_single_image wpb_content_element vc_align_center"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="801" height="523" src="https://images.websitebuilderexpert.com/wp-content/uploads/2025/01/Shopify-page-SEO.png" class="vc_single_image-img attachment-full" alt="Shopify's SEO page settings" title="Shopify page SEO" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2025/01/Shopify-page-SEO.png 801w, https://images.websitebuilderexpert.com/wp-content/uploads/2025/01/Shopify-page-SEO-450x294.png 450w, https://images.websitebuilderexpert.com/wp-content/uploads/2025/01/Shopify-page-SEO-768x501.png 768w" sizes="(max-width: 801px) 100vw, 801px"></div><figcaption class="vc_figure-caption">I could tweak my page's SEO settings with Shopify, but I found the process fairly basic in comparison to other builders like Wix. Source: Website Builder Expert</figcaption></figure></div><h3><strong>📨 Marketing Your Business</strong></h3><p>Shopify provides plenty of marketing tools and opportunities with its range of apps:</p><ul><li><strong>Engage with customers via social media platforms</strong>, such as Facebook and Instagram – I recommend creating product-driven content to build hype around launches and to encourage customers to add items to their basket</li><li>Show off your products in a dynamic way using <a href="https://www.websitebuilderexpert.com/news/shopify-3d-scanner/"><strong>Shopify’s 3D scanner</strong></a></li><li><strong>Generate blog content</strong> to share your expertise and build brand awareness</li><li><strong>Use Shopify Email for personalized email marketing campaigns</strong> – set up automated workflows, personalize content (using Shopify Magic), and create customer groups to deliver targeted campaigns</li><li>Answer customer questions with ease using the <strong>Shopify Inbox chat </strong></li><li>Generate new leads and build your subscriber base using <strong>Shopify Forms</strong></li></ul><div class="wpb_single_image wpb_content_element vc_align_center"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="880" height="438" src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-email-campaign.png" class="vc_single_image-img attachment-full" alt="Shopify email campaign editor" title="Shopify email campaign" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-email-campaign.png 880w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-email-campaign-450x224.png 450w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-email-campaign-768x382.png 768w" sizes="(max-width: 880px) 100vw, 880px"></div><figcaption class="vc_figure-caption">I had no trouble editing an email campaign through Shopify. Source: Website Builder Expert</figcaption></figure></div><h3>🚢 Shipping Products</h3><p>Every Shopify store comes with <a href="https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify-shipping/">Shopify Shipping</a> included. This is built-in software that provides online stores with a suite of tools to support the shipping process, such as real-time shipping rates and label printing. Shopify Shipping can only be used for orders shipped from the US, Canada, Australia, the UK, France, Germany, Italy, and Spain. You’ll need to integrate additional shipping software if you plan on selling through social media platforms or marketplaces.</p><p>With Shopify, you also have the ability to offer split shipping at checkout. <strong>Split shipping supports Shopify merchants looking to provide more flexibility and choice to customers</strong>. For example, customers can choose shipping options, such as the fastest delivery or cheapest delivery.</p> <footer> </footer></section></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-6"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> Shopify’s AI Features </h2> </div> </header> <p>Shopify’s no stranger to the world of AI, providing business owners with the impressive tool, Shopify Magic. I’ve already discussed the AI feature a little, but here’s how you can use it with your store:</p><ul><li><strong>Generate, remove, or edit image backgrounds</strong> to create unique visuals</li><li><strong>Create product descriptions </strong>based on keywords and a desired tone of voice</li><li><strong>Personalize and streamline responses to customers</strong> to align with your brand – these can be incorporated into the Shopify Inbox feature</li><li><strong>Get email marketing support</strong>, from generating email content to providing the best times to send out newsletters or campaigns</li></ul><p><strong><a href="https://www.websitebuilderexpert.com/news/shopify-sidekick/">Shopify Sidekick</a> is also now available for merchants</strong> to use. The AI-powered assistant and expert advisor can help with everything business-related, from creating data reports to generating unique discount codes for your store.</p><p>There are also additional AI tools, such as <a href="https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify-business-name-generator/">Shopify’s Business Name Generator</a> to help you find the perfect name for your brand.</p> <footer> </footer></section></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-7"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> Shopify’s Apps </h2> </div> </header> <p>Despite having the best sales features for an ecommerce website builder, <strong>Shopify relies heavily on third-party apps to complement its built-in tools</strong>. It forces business owners to waste time researching and installing the right apps for their website, when other platforms, like Wix, have the majority of these features ready to go from the start.</p><p>For example, you’ll need to download an app to schedule appointments or take bookings with Shopify since there isn’t an internal feature. I recommend choosing an app like Appointo or Appointly since these were built for Shopify and have a free plan.</p><p>Still, Shopify provides a wide range of apps to choose from – there are <strong>over 8,000 in Shopify’s app store</strong>. I could filter these by category, such as “Finding products,” “Store design,” or “Marketing and conversion.”</p><div class="taco-highlighted-block primary"> <h4 class="title-block"> Top Tip 💡 </h4> Shopify’s app store highlights popular apps and trending integrations, but I recommend checking out our article on the <a href="https://www.websitebuilderexpert.com/building-online-stores/shopify-apps/">best Shopify apps</a> to see what’s out there. For example, Omnisend helps you automate your email and SMS marketing campaigns.<p>Just be aware that <strong>some apps will come with an extra price tag</strong>, so this is another additional cost to consider.</p></div><div class="wpb_single_image wpb_content_element vc_align_center"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="880" height="517" src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-app-market-example.png" class="vc_single_image-img attachment-full" alt="Shopify's app store showing recommended apps" title="Shopify app market example" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-app-market-example.png 880w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-app-market-example-450x264.png 450w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-app-market-example-768x451.png 768w" sizes="(max-width: 880px) 100vw, 880px"></div><figcaption class="vc_figure-caption">I liked how Shopify featured specific apps or highlighted how existing businesses use apps to support their store. Source: Website Builder Expert</figcaption></figure></div> <footer> </footer></section></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-8"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> How Does Shopify Keep Your Business Secure? </h2> </div> </header> <p>It’s critical to keep your online store safe from harm, so all Shopify sites come with free <a href="https://www.websitebuilderexpert.com/building-websites/what-is-an-ssl-certificate/">SSL certificates</a> and are supported by PCI-compliant servers, payment data encryption, and Transport Layer Security (TLS) to protect any traffic to your pages.</p><p>Shopify also carries out regular security audits and checks, leaving business owners with one less thing to worry about when it comes to running a company.</p> <footer> </footer></section></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-9"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> Using Shopify’s Customer Support </h2> </div> </header> <p>Shopify is our top performer when it comes to help and support, offering the best customer service for business and online stores. Here are <a href="https://www.websitebuilderexpert.com/website-builders/shopify-customer-service/">Shopify’s customer support</a> channels:</p><ul><li><strong>24/7 live chat</strong> – the virtual assistant resides in the Help Center and answers any queries you might have (I found the AI chatbot to be very responsive!)</li><li><strong>Help Center </strong>full of detailed guides and video tutorials</li><li><strong>Phone support </strong>– Shopify Plus customers get priority phone support</li><li><strong>Community forum </strong>so you can hear from other Shopify merchants and connect</li><li><strong>Social media channels </strong>– Shopify has profiles on Facebook, X, YouTube, Instagram, TikTok, LinkedIn, and Pinterest</li><li><strong>Shopify Sidekick</strong> – the new AI assistant can provide support, offer design guidance, create content, and more</li></ul><p>Unfortunately, Shopify doesn’t include a tutorial when you first dive into the editor – something I was sad to see considering the editor is where I struggled the most. And, you also can’t contact Shopify via email, which is something other builders offer, such as Wix.</p><div class="wpb_single_image wpb_content_element vc_align_center"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="880" height="627" src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-support-advisor-queue.png" class="vc_single_image-img attachment-full" alt="Shopify live chat support within the help center" title="Shopify support advisor queue" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-support-advisor-queue.png 880w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-support-advisor-queue-450x321.png 450w, https://images.websitebuilderexpert.com/wp-content/uploads/2024/03/Shopify-support-advisor-queue-768x547.png 768w" sizes="(max-width: 880px) 100vw, 880px"></div><figcaption class="vc_figure-caption">I could get instant support from Shopify’s AI live chat or I could wait to speak with a Support Advisor. Source: Website Builder Expert </figcaption></figure></div> <footer> </footer></section></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-10"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> How Does Shopify Compare to Competitors? </h2> </div> </header> <p>Shopify is our top-rated <a href="https://www.websitebuilderexpert.com/ecommerce-website-builders/">ecommerce website builder</a>, and it’s a platform that’s trusted by millions of businesses and celebrities, including Beyoncé (for her haircare brand Cécred) and popular YouTuber MrBeast. In fact, tons of <a href="https://www.websitebuilderexpert.com/news/celebs-selling-on-shopify/">celebrities sell products via Shopify</a>.</p><p>You can see how Shopify compares with other website builders in the table below:</p><div class="flexi-table-container flexi-table-theme-2" data-eventcategory="table-mcta" data-component="flexi-table"> <div class="flexi-table-information"> Swipe right to see more <svg xmlns="http://www.w3.org/2000/svg" width="12px" x="0px" y="0px" viewbox="0 0 19 19" xml:space="preserve"> <path d="M9.5,0L7.9,1.8l6.4,6.4H0v2.4h14.3l-6.4,6.4L9.5,19L19,9.5L9.5,0z"></path> </svg> </div> <div class="flexi-table-navigation" data-eventaction="Table navigation"> <div class="flexi-table-navigation-text"> <span class="number-current">0</span> out of <span class="number-total">0</span> </div> <ul class="flexi-table-navigation-list"> <li class="flexi-table-navigation-item"> <button class="flexi-table-navigation-button backward" data-eventlabel="https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify-review/"> backward <svg xmlns="http://www.w3.org/2000/svg" width="19px" x="0px" y="0px" viewbox="0 0 19 19" xml:space="preserve"> <path d="M9.5,19l1.6-1.8l-6.4-6.4H19V8.3H4.7l6.4-6.4L9.5,0L0,9.5L9.5,19z"></path> </svg> </button> </li> <li class="flexi-table-navigation-item"> <button class="flexi-table-navigation-button forward" data-eventlabel="https://www.websitebuilderexpert.com/ecommerce-website-builders/shopify-review/"> forward <svg xmlns="http://www.w3.org/2000/svg" width="19px" x="0px" y="0px" viewbox="0 0 19 19" xml:space="preserve"> <path d="M9.5,0L7.9,1.8l6.4,6.4H0v2.4h14.3l-6.4,6.4L9.5,19L19,9.5L9.5,0z"></path> </svg> </button> </li> </ul></div> <div class="flexi-table-decore"> <div class="flexi-table-wrap"> <div class="flexi-table-box"> <table class="flexi-table" data-columns="4" data-total-positions="4"> <tbody class="flexi-table-tbody"> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-td-img"> <a href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" rel="nofollow noopener sponsored" data-cta-type="table-image" target="_blank"> <img loading="lazy" decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2019/01/30133722/shopify-logo.png"> </a> </div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-td-img"> <img loading="lazy" decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2022/02/wix-logo.jpg"> </div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-td-img"> <img loading="lazy" decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2021/06/11052959/squarespace-logo-100.png"> </div> </td> <td class="flexi-table-td" data-position="4"> <div class="flexi-table-td-img"> <img loading="lazy" decoding="async" src="https://images.websitebuilderexpert.com/wp-content/uploads/2019/12/16043341/hostinger-logo.png"> </div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-paragraph"> <p style="text-align: center"><strong>Shopify</strong></p></div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-paragraph"> <p style="text-align: center"><strong>Wix</strong></p></div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-paragraph"> <p style="text-align: center"><strong>Squarespace</strong></p></div> </td> <td class="flexi-table-td" data-position="4"> <div class="flexi-table-paragraph"> <p style="text-align: center"><strong>Hostinger</strong></p></div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-heading"> Overall rating </div> <div class="flexi-table-td-score"> <div class="flexi-table-score"> 4.8 </div> <div class="flexi-table-stars" style="--rating: 4.8;" aria-label="Rating of this product is 4.8 out of 5."></div></div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-heading"> Overall rating </div> <div class="flexi-table-td-score"> <div class="flexi-table-score"> 4.8 </div> <div class="flexi-table-stars" style="--rating: 4.8;" aria-label="Rating of this product is 4.8 out of 5."></div></div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-heading"> Overall rating </div> <div class="flexi-table-td-score"> <div class="flexi-table-score"> 4.7 </div> <div class="flexi-table-stars" style="--rating: 4.7;" aria-label="Rating of this product is 4.7 out of 5."></div></div> </td> <td class="flexi-table-td" data-position="4"> <div class="flexi-table-heading"> Overall rating </div> <div class="flexi-table-td-score"> <div class="flexi-table-score"> 4.2 </div> <div class="flexi-table-stars" style="--rating: 4.2;" aria-label="Rating of this product is 4.2 out of 5."></div></div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-heading"> Starting Price </div> <div class="flexi-table-paragraph"> <p><s>$29</s></p><p><a class="js-aw-brand-link" href="https://www.websitebuilderexpert.com/go/shopify-ecom-freetrial" target="_blank" rel="nofollow noopener sponsored" data-feed="2ggIEcsqT5T7bLI8K2GNXvWvv7tLXltG" data-cta-type="html-custom-link">$1/mo for 3 months</a></p></div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-heading"> Starting Price </div> <div class="flexi-table-paragraph"> <p><del>$29</del></p><p><a class="js-aw-brand-link" href="https://www.websitebuilderexpert.com/go/wix-ecom-ecomweb" target="_blank" rel="nofollow noopener sponsored" data-feed="JyX7XlpsYL5tMVKemiR4MN5Xud0A4KW8" data-cta-type="html-custom-link">$26.10 with code “TAKE10”</a></p></div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-heading"> Starting Price </div> <div class="flexi-table-paragraph"> <p><s>$16</s></p><p><a class="js-aw-brand-link" href="https://www.websitebuilderexpert.com/go/squarespace-wb-pricing?source_uuid=876cd54a-0a52-4c47-a8f7-cc5475bb1e61" target="_blank" rel="nofollow noopener sponsored" data-feed="1JXgCSQ5b9TPHVx1oAEosHjjHGNLrWQw" data-cta-type="html-custom-link">$14.40 with code “WBE10”</a></p></div> </td> <td class="flexi-table-td" data-position="4"> <div class="flexi-table-heading"> Starting Price </div> <div class="flexi-table-paragraph"> <p><del>$13.99</del></p><p><a href="https://www.websitebuilderexpert.com/go/hostinger-wb-primary" target="_blank" rel="nofollow noopener sponsored" data-cta-type="html-custom-link">$3.29 + 3 months free</a> (48-month term)</p></div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <div class="flexi-table-heading"> Recommended for </div> <div class="flexi-table-paragraph"> <p>Businesses who want to easily scale their store as they grow</p></div> </td> <td class="flexi-table-td" data-position="2"> <div class="flexi-table-heading"> Recommended for </div> <div class="flexi-table-paragraph"> <p>Businesses promoting their online presence</p></div> </td> <td class="flexi-table-td" data-position="3"> <div class="flexi-table-heading"> Recommended for </div> <div class="flexi-table-paragraph"> <p>Creatives and service-based businesses</p></div> </td> <td class="flexi-table-td" data-position="4"> <div class="flexi-table-heading"> Recommended for </div> <div class="flexi-table-paragraph"> <p>Beginners and budget-conscious businesses</p></div> </td> </tr> <tr class="flexi-table-tr"> <td class="flexi-table-td" data-position="1"> <a class="flexi-table-button" href="https://www.websitebuilderexpert.com/go/shopify-ecom-primary" rel="nofollow noopener sponsored" data-eventaction="Try Shopify" data-cta-type="table-button" target="_blank"> <span class="text">Try Shopify</span></a> </td> <td class="flexi-table-td" data-position="2"> <a class="flexi-table-button" href="https://www.websitebuilderexpert.com/go/wix-ecom-ecomweb" rel="nofollow noopener sponsored" data-eventaction="Try Wix" data-cta-type="table-button" target="_blank"> <span class="text">Try Wix</span></a> </td> <td class="flexi-table-td" data-position="3"> <a class="flexi-table-button" href="https://www.websitebuilderexpert.com/go/squarespace-wb-primary" rel="nofollow noopener sponsored" data-eventaction="Try Squarespace" data-cta-type="table-button" target="_blank"> <span class="text">Try Squarespace</span></a> </td> <td class="flexi-table-td" data-position="4"> <a class="flexi-table-button" href="https://www.websitebuilderexpert.com/go/hostinger-wb-primary" data-eventaction="Try Hostinger" data-cta-type="table-button" target="_blank" rel="nofollow noopener sponsored"> <span class="text">Try Hostinger</span></a> </td> </tr> </tbody> </table> </div> </div> </div></div><p>If you’re not sure about shelling out all that money for a Shopify plan, there are plenty of other options to get your online store up and running.</p><ul><li><strong>Wix is our </strong><strong><a href="https://www.websitebuilderexpert.com/website-builders/">best website builder</a></strong><strong> overall</strong>, sitting in second place for our ecommerce-specific testing – it’s a comprehensive platform with diverse and versatile features to cater to a wide range of users, plus there are 900+ free templates to choose from when designing</li><li><strong>Squarespace is the </strong><strong><a href="https://www.websitebuilderexpert.com/website-builders/easiest/">easiest website builder</a></strong><strong> we’ve tested</strong> – its drag-and-drop editor is incredibly beginner-friendly and the stylish designs are ideal for creative businesses</li><li><strong>Hostinger is the most cost-effective way to start selling products</strong> – Shopify’s plans are expensive and Hostinger’s Business Website Builder plan starts from $3.99 per month (much cheaper than Shopify!)</li></ul><div class="flexi-comp-radio-cta" data-eventcategory="reusable-components" data-component="radio-cta"> <p class="flexi-comp-radio-cta-title" aria-label="What's more important for your business?"> What's more important for your business? </p> <div class="flexi-comp-radio-cta-box" data-eventaction="radio-cta"> <button class="flexi-comp-radio-cta-item checked" data-eventlabel="Selling products" data-url="https://quiz.websitebuilderexpert.com/?website_type=Business%20(Including%20Online%20Store)&question_page=2"> <span class="flexi-comp-radio-cta-icon"></span> Selling products </button> <button class="flexi-comp-radio-cta-item" data-eventlabel="Building customer engagement" data-url="https://quiz.websitebuilderexpert.com/?website_type=Business%20(Including%20Online%20Store)&question_page=2"> <span class="flexi-comp-radio-cta-icon"></span> Building customer engagement </button> <button class="flexi-comp-radio-cta-item" data-eventlabel="Creating a stylish store" data-url="https://quiz.websitebuilderexpert.com/?website_type=Business%20(Including%20Online%20Store)&question_page=2"> <span class="flexi-comp-radio-cta-icon"></span> Creating a stylish store </button> <button class="flexi-comp-radio-cta-item" data-eventlabel="Dependable support" data-url="https://quiz.websitebuilderexpert.com/?website_type=Business%20(Including%20Online%20Store)&question_page=2"> <span class="flexi-comp-radio-cta-icon"></span> Dependable support </button> </div> <a href="https://quiz.websitebuilderexpert.com/?website_type=Business%20(Including%20Online%20Store)&question_page=2" class="flexi-comp-radio-cta-button" data-eventlabel="https://quiz.websitebuilderexpert.com/?website_type=Business%20(Including%20Online%20Store)&question_page=2" data-ft-links-attr-enabled="0" data-cta-type="cta-button"> Find Your Builder </a></div> <footer> </footer></section></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-11"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> How We Test Ecommerce Website Builders </h2> </div> </header> <p>To bring you fair and accurate reviews, we regularly test ecommerce website builders and put them through our rigorous <a href="https://www.websitebuilderexpert.com/ecommerce-website-builders/how-we-conduct-our-ecommerce-website-builder-research/">research process</a>. Our in-house research team has carried out <strong>over 300 hours of data collection</strong>, allowing us to create data-driven recommendations so you can find the right fit for your business. I’ve also personally used Shopify’s website builder and tried its features so I can share genuine insights and tips with you.</p><p><strong>This is why we can confidently say that Shopify is the best ecommerce website builder for businesses looking to get online.</strong></p><meta data-fa-load="fas fa-plus"><meta data-fa-load="fas fa-minus"><div class="wbe-accordion" id="acc_shopify_review_methodology_info" data-eventcategory="content-element" data-eventaction="accordion"> <div class="accordion-section" id="acc-acc_shopify_review_methodology_info-sect-0"> <button class="accordion-title accordion-collapse-control"> <h4> A closer look at our testing methodology ⬇️ </h4> </button> <div class="accordion-content" id="acc-acc_shopify_review_methodology_info-cont-0"> Our testing covers seven key areas of investigation, each uniquely weighted based on what’s important for online stores:<ul><li><strong>Sales Features – 30%</strong><ul><li>Looking at the ecommerce capabilities of a website builder</li></ul></li><li><strong>Website Functionality – 15%</strong><ul><li>We review the quality and quantity of features, such as marketing and SEO</li></ul></li><li><strong>Help and Support – 15%</strong><ul><li>We test what support channels and resources are available for businesses</li></ul></li><li><strong>Design Features – 15%</strong><ul><li>Looking at templates and design options</li></ul></li><li><strong>Pricing – 10%</strong><ul><li>We look at pricing plans and what you can get for your money</li></ul></li><li><strong>User Experience – 10%</strong><ul><li>We test each ecommerce website builder ourselves to test its ease of use</li></ul></li><li><strong>Reputation – 5%</strong><ul><li>Reviewing how well a builder performs against its competitors</li></ul></li></ul><p> </p></div> </div></div><div class="wpb_single_image wpb_content_element vc_align_center"><figure class="wpb_wrapper vc_figure"><div class="vc_single_image-wrapper vc_box_border_grey"><img loading="lazy" decoding="async" width="880" height="410" src="https://images.websitebuilderexpert.com/wp-content/uploads/2017/11/Ecommerce-Builder-Methodology-1.jpg" class="vc_single_image-img attachment-full" alt="Graphic breaking down Website Builder Expert's ecommerce website builder testing into three steps: conducting business surveys to build a methodology, testing website builders, and finalizing scores" title="How We Test Ecommerce Website Builders" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2017/11/Ecommerce-Builder-Methodology-1.jpg 880w, https://images.websitebuilderexpert.com/wp-content/uploads/2017/11/Ecommerce-Builder-Methodology-1-450x210.jpg 450w, https://images.websitebuilderexpert.com/wp-content/uploads/2017/11/Ecommerce-Builder-Methodology-1-768x358.jpg 768w" sizes="(max-width: 880px) 100vw, 880px"></div></figure></div> <footer> </footer></section></div></div><div class="vc_row row"><div class="col-sm-12 wpb_wrapper"><section class="taco-content-section " id="section-12"> <header class="taco-section-header no-number"> <div class="taco-section-heading"> <h2 class="taco-section-title primary"> Shopify Review: Should You Build Your Online Store With Shopify? </h2> </div> </header> <p>Shopify is <strong>the best ecommerce website builder on the market</strong>. It helps you build a scalable online store thanks to its unbeatable sales features and large app market. Plus, you can connect your website with social media platforms and marketplaces to get your products seen by as many people as possible.</p><p>Shopify’s plans can be a little expensive, so I recommend Shopify for growing or large businesses as opposed to very small businesses only looking to sell a few products here and there.</p><p>And, don’t forget, <strong>you can get started with Shopify’s three-day free trial and </strong><a class="js-aw-brand-link" href="https://www.websitebuilderexpert.com/go/shopify-ecom-freetrial" target="_blank" rel="nofollow noopener sponsored" data-feed="xYWYfs71meIHWOksQhGhDctSHJuLH1Rs" data-cta-type="inline-link"><strong>get your first three months for just $1/month</strong></a>.</p> <footer> </footer></section></div></div></div> <style id="reviewed-by-bottom-css">.authors-box{border:1px solid var(--border-color);color:var(--font-color-default);font-size:18px;line-height:1.5;margin-bottom:40px;margin-top:20px;padding:16px}@media(min-width:768px){.authors-box{padding:14px 24px 30px}.authors-box.has-reviewer{display:flex}.authors-box.has-reviewer .author-column:first-of-type{padding-right:20px}}@media(max-width:767px){.authors-box.has-reviewer .author-column:first-of-type{padding-bottom:22px}}@media(min-width:768px){.authors-box.has-reviewer .author-column:last-of-type{padding-left:20px}}.authors-box .title-column{border-bottom:1px solid var(--border-color);font-size:18px;font-weight:var(--font-weight-bold);line-height:1.5;margin-bottom:24px;margin-top:0;padding-bottom:10px}@media(min-width:768px){.authors-box .author{flex:1 1}}.authors-box .author-info{align-items:center;display:flex;margin-bottom:16px}.authors-box .author-image{background:var(--avatar-bg);border-radius:var(--avatar-border-radius);flex:0 0 var(--avatar-size);height:var(--avatar-size);width:var(--avatar-size)}.authors-box .author-image img{margin:0 auto;padding:0}.authors-box .author-image img,.authors-box .author-image svg{border-radius:var(--avatar-border-radius)}.authors-box .author-bio{font-size:13px;line-height:1.6;margin-bottom:0}.authors-box .author-meta{padding-left:16px}.authors-box .author-meta .user-name,.authors-box .author-meta a{color:var(--font-color-default);font-size:17px;font-weight:var(--font-weight-bold);text-decoration:none}.authors-box .author-meta a:hover{color:var(--link-hover-color);text-decoration:underline}.authors-box .author-position{display:block;font-size:13px;line-height:1.2}</style><div class="reviewed-by-component authors-box has-reviewer"> <div class="author author-column"> <h5 class="title-column"> Written by: </h5> <div class="author-info"> <div class="author-image"> <img src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/08/Emma-Ryan-headshot.jpg?width=40&height=40&fit=crop" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/08/Emma-Ryan-headshot.jpg?width=40&height=40&fit=crop 1x, https://images.websitebuilderexpert.com/wp-content/uploads/2024/08/Emma-Ryan-headshot.jpg?width=80&height=80&fit=crop 2x" alt="Headshot of Emma Ryan" width="40" height="40" data-caption="" class="flexi-comp-img" loading="lazy" sizes=""> </div> <div class="author-meta" itemprop="author" itemscope itemtype="http://schema.org/Person"> <meta itemprop="name" content="Emma Ryan" > <a href="https://www.websitebuilderexpert.com/authors/emma-ryan/" data-more-about="More about Emma">Emma Ryan</a> <span class="author-position">Writer</span> </div> </div> <div class="author-bio"> Emma is Lead Writer at Website Builder Expert, having first joined the team in 2022. She manages the website's topical content strategy to help website owners navigate the highs and lows of being online. Emma also specializes in following the development of leading website builders Wix, Squarespace, and Shopify, through hands-on testing and research. Her work and expertise have been featured in Startups.co.uk, Digiday, TechRound, Industry Today, and Digital Information World. </div></div><div class="author author-column"> <h5 class="title-column"> Researched by: </h5> <div class="author-info"> <div class="author-image"> <img src="https://images.websitebuilderexpert.com/wp-content/uploads/2024/01/02083106/Ollie-Simpson-headshot.png?width=40&height=40&fit=crop" srcset="https://images.websitebuilderexpert.com/wp-content/uploads/2024/01/02083106/Ollie-Simpson-headshot.png?width=40&height=40&fit=crop 1x, https://images.websitebuilderexpert.com/wp-content/uploads/2024/01/02083106/Ollie-Simpson-headshot.png?width=80&height=80&fit=crop 2x" alt="Headshot of Ollie Simpson" width="40" height="40" data-caption="" class="flexi-comp-img" loading="lazy" sizes=""> </div> <div class="author-meta" itemprop="author" itemscope itemtype="http://schema.org/Person"> <meta itemprop="name" content="Oliver Simpson" > <a href="https://www.websitebuilderexpert.com/reviewer/oliver-simpson/" data-more-about="More about Oliver">Oliver Simpson</a> <span class="author-position">Senior Research Executive</span> </div> </div> <div class="author-bio"> Oliver Simpson is a Senior Research Executive at Website Builder Expert, providing objective, in-depth research and ratings on website builders and ecommerce platforms that underpins the recommendations we make across the website.
Every website builder review and recommendation you read on Website Builder Expert has been informed using Oliver’s unique research methodology. Whether running first-hand testing with writers or conducting in-depth research into audience needs, industry trends, and product features, Oliver is driven by a relentless pursuit of improvement and results. </div></div></div> <div class="social-footer"> <h3>Found this article helpful?</h3> <p> Share this article or comment below! </p> <div class="social-share-bar "> <a class="facebook" href="https://www.facebook.com/sharer/sharer.php?u=http://https%3A%2F%2Fwww.websitebuilderexpert.com%2Fecommerce-website-builders%2Fshopify-review%2F" aria-label="Share on Facebook" > <img loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/logo-facebook.svg" alt="icon facebook logo" width="16" height="16" /> </a> <a class="twitter" href="https://twitter.com/intent/tweet?text=http://https%3A%2F%2Fwww.websitebuilderexpert.com%2Fecommerce-website-builders%2Fshopify-review%2F" aria-label="Share on Twitter" > <img loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/logo-twitter-x.svg" alt="icon twitter logo" width="16" height="16" /> </a> <a class="linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=http://https%3A%2F%2Fwww.websitebuilderexpert.com%2Fecommerce-website-builders%2Fshopify-review%2F" aria-label="Share on LinkedIn" > <img loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/logo-linkedin.svg" alt="icon linkedin logo" width="16" height="16" /> </a> <a class="pinterest" href="https://pinterest.com/pin/create/button/?url=http://https%3A%2F%2Fwww.websitebuilderexpert.com%2Fecommerce-website-builders%2Fshopify-review%2F" aria-label="Share on Pinterest'" > <img loading="lazy" src="https://www.websitebuilderexpert.com/wp-content/themes/wbe/dist/img/svg/logo-pinterest.svg" alt="icon pinterest logo" width="16" height="16" /> </a> </div> </div> <div class="comments-area" data-eventcategory="content-element" data-eventaction="text-link-comment"> <h2 class="comments-title"> 329 comments </h2> <div id="respond" class="comment-respond"> <small><a id="cancel-comment-reply-link" href="/ecommerce-website-builders/shopify-review/#respond" style="display:none;">Cancel reply</a></small><form action="https://www.websitebuilderexpert.com/wp/wp-comments-post.php" method="post" id="commentform" class="row"><div class="col-12">Your email address will not be published. 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