Bigin: Target Audience

Arbitration Result

Status
completed
Resolved Value
smb
Positive Spin
Ideal for small businesses looking to streamline CRM and grow.
Reasoning
The collected opinions from multiple sources consistently identify 'small businesses' as the primary target audience for Bigin, with variations like SMBs, micro businesses, startups, and teams appearing as subgroups or related use cases. The strongest and most common canonical term across sources is 'Small businesses', making it the best single-value normalization.
Completed At
1/8/2026, 12:03:35 PM
ClaimSuggested ValueConfidence
Bigin by Zoho CRM: is listed in The Best Small Business CRM Software for 2026Small Business (listed in The Best Small Business CRM Software for 2026)70.0%
Bigin by Zoho CRM: helps small businesses organize contactssmall businesses80.0%
Bigin by Zoho CRM: helps small businesses organize leadssmall businesses90.0%
Bigin by Zoho CRM: unifies delivery operations for small businessesSmall businesses90.0%
Bigin by Zoho CRM: unifies support operations for small businessesSmall businesses90.0%
Bigin by Zoho CRM: helps small businesses manage customer relationships effectivelysmall businesses80.0%
Bigin by Zoho CRM: helps small businesses organize contactssmall businesses80.0%
Bigin by Zoho CRM: is a great value for small businesses seeking a straightforward yet powerful CRM solutionsmall businesses90.0%
Bigin by Zoho CRM: helps small businesses organize leadsSmall businesses90.0%
Bigin by Zoho CRM: is suitable for small businesses starting from scratchsmall businesses90.0%
Bigin by Zoho CRM: connects all team membersTeam members40.0%
Bigin by Zoho CRM: is simple to set up even for users without extensive technical knowledgeNon-technical users60.0%
Zoho Bigin: is suitable for startupsstartups90.0%
Bigin by Zoho CRM: earns PCMag's Editors' Choice award for SMB-friendly CRMsSmall to Medium Businesses (SMBs)80.0%
Bigin by Zoho CRM: shows top companiesTop companies70.0%
Zoho Bigin: is suitable for small businessessmall businesses90.0%
Bigin by Zoho CRM: is easy for small businesses to adoptSmall businesses90.0%
Bigin by Zoho CRM: is learnable by the average millennial with some researchMillennials80.0%
Zoho Bigin: provides a single source of truth for the sales and installation teamsSales and installation teams60.0%
Bigin by Zoho CRM: provides everything small businesses need to manage contacts, sales pipelines, and activitiessmall businesses90.0%
Bigin by Zoho CRM: provides predefined templates for the software consulting industrySoftware consulting industry90.0%
Bigin by Zoho CRM's Team pipelines: provide templates for customer support teams, sales teams, and moreSales and customer support teams70.0%
Bigin by Zoho CRM: is possibly the most affordable solution for small businessesSmall businesses80.0%
Bigin by Zoho CRM: is easy for new team members to pick upnew team members75.0%
Bigin by Zoho CRM: is designed specifically for small businesses, startups and teamssmall businesses, startups and teams95.0%
Bigin by Zoho CRM: provides predefined templates for the education industryEducation industry90.0%
Zoho Bigin: is the perfect size for growing firmsGrowing firms85.0%
Bigin by Zoho CRM: provides predefined templates for the insurance industryInsurance industry90.0%
Bigin by Zoho CRM: targets small businessesSmall businesses90.0%
Zoho Bigin: is suitable for growing firms that need to look and act professionalGrowing firms90.0%
Bigin by Zoho CRM: provides predefined templates for the legal industryLegal industry90.0%
Bigin by Zoho CRM: is especially suitable for hands-on entrepreneurs with many hatshands-on entrepreneurs with many hats85.0%
Bigin by Zoho CRM: is very helpful to busy entrepreneursbusy entrepreneurs70.0%
Bigin by Zoho CRM: provides tools that streamline relationship management for small businessesSmall businesses90.0%
Bigin by Zoho CRM: provides predefined templates for the used car sales industryUsed car sales industry90.0%
Bigin by Zoho CRM: helps busy solo entrepreneurs and small business owners manage customer relationships effectivelysolo entrepreneurs and small business owners95.0%
Bigin by Zoho CRM: is designed for smaller operationsSmall businesses70.0%
Zoho Bigin: helps small businesses manage activitiesSmall businesses60.0%
Bigin by Zoho CRM: unifies marketing operations for small businessessmall businesses90.0%
Bigin by Zoho CRM: is an ideal solution for small teamsSmall teams90.0%
Bigin by Zoho CRM: appears in The Essential Software Stack Your Small Business Needs to SucceedSmall business80.0%
Bigin by Zoho CRM: provides predefined templates for the recruitment industryRecruitment industry100.0%
Bigin by Zoho CRM: helps busy solo entrepreneurs and small business owners make informed decisionsbusy solo entrepreneurs and small business owners80.0%
growing teams: will eventually need Zoho CRM or a heavier solutiongrowing teams80.0%
Zoho Bigin: helps small businesses maintain customer interactionssmall businesses90.0%
Bigin by Zoho CRM: unifies sales operations for small businessesSmall businesses90.0%
Bigin by Zoho CRM: fits the needs of a growing businessGrowing business65.0%
Bigin by Zoho CRM: enables small businesses to track deals effectivelysmall businesses90.0%
Bigin by Zoho CRM: is easier to use for hands-on entrepreneurshands-on entrepreneurs90.0%
Bigin: helps businesses move away from spreadsheetsBusinesses60.0%
Bigin by Zoho CRM: is described as a go-to solution for small business CRMSmall business80.0%
Bigin: has already been adopted by 30,000+ small and micro businesses worldwideSmall and micro businesses worldwide95.0%
Bigin by Zoho CRM: is easy for the team to use dailyteam65.0%
Bigin by Zoho CRM: is suitable for midsize businessesMid-size businesses90.0%
Bigin by Zoho CRM: unifies onboarding operations for small businessessmall businesses60.0%
Bigin by Zoho CRM: is particularly beneficial for customer-facing teamsCustomer-facing teams90.0%
Bigin by Zoho CRM: is designed for small and micro businessessmall and micro businesses90.0%
Bigin by Zoho CRM: is solely for smaller operationsSmall businesses80.0%
Bigin by Zoho CRM: is crafted for the needs of small businessessmall businesses90.0%
Bigin by Zoho CRM: is tailored to smaller operationssmall businesses / small operations80.0%
Zoho Bigin: is built for small businesses that want structure without drowning in features they'll never usesmall businesses100.0%
Bigin by Zoho CRM: is designed for small businesses seeking structure without being overwhelmed by unused featuresSmall businesses90.0%
Bigin CRM: offers a free plan that is suitable only as a personal CRM for professionals, freelancers, and solopreneurs with extremely limited needs and who handle only a few dealsPersonal CRM for professionals, freelancers, and solopreneurs; suitable only for extremely limited needs and handling only a few deals80.0%
Bigin by Zoho CRM: provides predefined templates for the real estate industryReal estate industry90.0%
Bigin by Zoho CRM: is optimally suited for only a few userssmall teams (few users)80.0%
Bigin CRM: is suitable for consultingConsulting90.0%
Bigin CRM: is suitable for Small BusinessesSmall Businesses80.0%
Bigin by Zoho CRM: provides predefined templates for the software consulting industrySoftware consulting industry (predefined templates)60.0%
The Bigin Marketplace: provides small business owners an additional revenue stream for a CRM job well doneSmall business owners80.0%
Bigin by Zoho CRM: is not suitable for use by a CRM teamCRM team (not suitable for use)90.0%
Bigin CRM: is a budget option for small business CRMsmall business80.0%
Bigin CRM: is not suitable for small businesses that require daily automated data backupssmall businesses (not suitable for those requiring daily automated data backups)80.0%
Bigin by Zoho CRM: frees up time for small business owners to focus on customer relationshipsSmall business owners90.0%
Bigin by Zoho CRM: provides predefined templates for the education industryEducation80.0%
Bigin CRM: promises to be a small business CRMSmall business90.0%
Bigin by Zoho CRM: is a customer relationship management software for small and micro businessesSmall and micro businesses90.0%
Bigin by Zoho CRM: designed specifically for small businesses, startups and teamssmall businesses, startups and teams90.0%
Bigin by Zoho CRM: maintains transparent practices to help businesses manage customer relationships with confidencebusinesses90.0%
Bigin by Zoho CRM: provides predefined templates for the insurance industryInsurance industry80.0%
Bigin by Zoho CRM: is designed for smaller operations with fewer usersSmall businesses / small teams80.0%
Bigin by Zoho CRM: excels at streamlining customer relationship management for small businessessmall businesses90.0%
Bigin CRM: is a small business CRMsmall business90.0%
Bigin by Zoho CRM: provides predefined templates for the legal industryLegal industry90.0%
Bigin by Zoho CRM: helps vendorsvendors60.0%
Bigin by Zoho CRM: is suitable for various industries, including real estate, software consulting, education, insurance, legal, used car sales, and recruitment.Real estate, software consulting, education, insurance, legal, used car sales, recruitment80.0%
Bigin CRM: is not recommended for small businesses needing extensive file storage capabilitiessmall businesses (not recommended for those needing extensive file storage capabilities)80.0%
Bigin by Zoho CRM: helps businesses stay on top of dealsbusinesses70.0%
Bigin CRM: is suitable for small-to-medium-sized retail and ecommerce businesses that use WhatsApp Business, X (Twitter), and ShopifySmall-to-medium-sized retail and ecommerce businesses85.0%
Bigin CRM: is recommended for small businesses that focus more on deal management over connecting with contactssmall businesses90.0%
Bigin by Zoho CRM: provides predefined templates for the used car sales industryUsed car sales industry80.0%
Bigin by Zoho CRM: provides smaller enterprises with access to powerful CRM toolssmaller enterprises70.0%
Bigin by Zoho CRM: provides predefined templates for the recruitment industryRecruitment industry90.0%
Bigin CRM: has a moderate fit for small businessesSmall businesses (moderate fit)60.0%
Bigin by Zoho CRM: is tailored for small businessesSmall businesses80.0%
Bigin by Zoho CRM: enables customer-facing teams to efficiently manage distinct operations through specialized pipelinesCustomer-facing teams80.0%
Bigin CRM: offers a few collaborative tools for small teamssmall teams90.0%
Bigin CRM: is suitable for startupsstartups90.0%
Bigin by Zoho CRM: enables upgrades to more advanced Zoho CRM products as a business growsGrowing businesses (planning to scale; upgrade path to more advanced Zoho CRM products as they grow)70.0%
Bigin by Zoho CRM: unifies marketing with other customer-facing operationsMarketing teams and customer-facing teams65.0%
Bigin by Zoho CRM: provides predefined templates for the real estate industryReal estate industry80.0%
Zoho Bigin: helps businesses structure their information efficientlybusinesses90.0%
Bigin by Zoho CRM: is usable virtually by small business owners and micro-entrepreneurs across industriesSmall business owners and micro-entrepreneurs across industries80.0%
Bigin by Zoho CRM: is an ideal solution for small businesses looking to transition from spreadsheets and legacy sales toolssmall businesses transitioning from spreadsheets and legacy sales tools85.0%
Bigin by Zoho CRM: is quickly becoming one of the best CRM software for small business needsSmall business60.0%
Bigin CRM: is not recommended for small businesses that rely heavily on email marketing sequencesSmall businesses that rely heavily on email marketing sequences60.0%
Bigin CRM: is recommended for small businesses seeking the cheapest possible entry pricesmall businesses90.0%
Zoho Bigin: helps small businesses manage customer relationshipssmall businesses90.0%
Bigin by Zoho CRM: serves all customer-facing teamscustomer-facing teams80.0%
Bigin CRM: is not recommended for small businesses that plan to export data frequentlySmall businesses (not recommended for those planning to export data frequently)85.0%
Bigin by Zoho CRM: supports small businessesSmall businesses90.0%
Zoho Bigin: helps small businesses organize contactssmall businesses80.0%
Bigin CRM: provides the level of value expected from a CRM for small businessesSmall businesses90.0%
Bigin by Zoho CRM: is designed specifically for small businesses, startups and teamssmall businesses, startups and teams90.0%
Bigin CRM: is recommended for small businesses operating in retail or e-commerce.Small businesses operating in retail or e-commerce80.0%
Zoho Bigin: helps small businesses track dealsSmall businesses90.0%
Bigin CRM: targets SMBsSMBs90.0%
Bigin CRM: is designed specifically for small teamssmall teams90.0%
Bigin CRM: targets SolopreneursSolopreneurs100.0%
Bigin CRM: is a small business CRMSmall business90.0%
Bigin CRM: is a small business CRMSmall business80.0%
Bigin CRM: targets EnterprisesEnterprises90.0%
Bigin CRM: is recommended for small businessessmall businesses80.0%
Bigin CRM: not recommended for small businesses that don’t prioritize following up with individual contacts.Small businesses that prioritize following up with individual contacts75.0%
Bigin CRM: helps small businesses manage business dealssmall businesses90.0%
Bigin CRM: is suitable for users who require an intuitive and familiar CRM interfaceUsers who require intuitive and familiar CRM interface60.0%
Bigin CRM: is suitable for SolopreneursSolopreneurs100.0%
Bigin CRM: is not recommended for small businesses that want multiple pipelines on a budget plan.small businesses; not recommended for those needing multiple pipelines on a budget plan75.0%
Bigin CRM: is a CRM for small businessessmall businesses90.0%