Nutshell: Target Audience

Arbitration Result

Status
completed
Resolved Value
smb
Positive Spin
Perfect for growing SMBs looking to scale sales with an efficient CRM.
Reasoning
Across the sources, the most frequently referenced and broadly applicable audience category is small to mid-sized businesses. Terms like small businesses, SMEs, and SMBs appear repeatedly, often alongside B2B/use cases, startups, or sales teams. To reflect consensus and maximize inclusivity, the canonical value is the umbrella category of Small and Medium-sized businesses (SMEs/SMBs).
Completed At
1/8/2026, 12:54:08 PM
ClaimSuggested ValueConfidence
Nutshell: is designed for teamsteams90.0%
Nutshell CRM: targets small businessessmall businesses95.0%
Nutshell: facilitates easy targeting of specific groupsSpecific groups80.0%
Nutshell CRM: may be too much for beginner users to handleExperienced users60.0%
Nutshell: is designed for small businesses and sole proprietorsSmall businesses and sole proprietors100.0%
Nutshell: is ideal for teams seeking to consolidate their toolsTeams90.0%
Nutshell CRM: is designed for small businessessmall businesses90.0%
Nutshell CRM: is designed for sole proprietorssole proprietors95.0%
Nutshell Enterprise: costs $89 per user per monthEnterprise90.0%
Nutshell: allows you to create your team by extending invitationsTeams and collaborators60.0%
Nutshell CRM: offers reporting and analytics tools that far surpass the competition for smaller-business CRMSmall business60.0%
Nutshell: is trusted by 4100+ innovative B2B sales teamsB2B sales teams90.0%
Nutshell CRM: focuses on organizationorganizations75.0%
Nutshell: is trusted by 4100+ lead gen agenciesLead generation agencies85.0%
Nutshell CRM: helps organizations understand the sources of leads in an ordered wayorganizations90.0%
Nutshell: includes a topic titled 'How to Build a High-Converting B2B Sales Funnel from Scratch on LinkedIn'B2B sales professionals60.0%
Nutshell CRM: helps our team maintain current conversationsinternal team60.0%
Nutshell: is a CRM software for SMEsSMEs100.0%
Nutshell Enterprise plan: includes direct SQLEnterprise70.0%
Nutshell CRM: allows teams with varied experience to utilize itTeams with varied experience levels80.0%
Nutshell: helps SMBs save timeSMBs90.0%
Nutshell: enables sales reps to manage contact information on the goSales reps90.0%
Nutshell Growth: is ideal for small teamssmall teams90.0%
Nutshell: is a good CRM for small businessessmall businesses90.0%
Nutshell: is a CRM software for SMEsSMEs90.0%
Nutshell: helps SMBs avoid turning their CRM into a workflow factorySMBs80.0%
Nutshell: is a good first CRM for growing companiesgrowing companies90.0%
Nutshell's mobile CRM application: is designed to support salespeople in the fieldSales professionals (field sales)80.0%
Nutshell CRM: helps a nonprofit track people interested in learning more about the nonprofit's workNonprofit organizations80.0%
InNutshell: lets you share filtered views with your teamTeam60.0%
Nutshell: enables sales reps to search contact information on the goSales Reps80.0%
Nutshell: is primarily suitable for smaller enterprisesSmall enterprises90.0%
Nutshell: is a CRM software for SMEsSMEs90.0%
Nutshell: is a CRM software for SMEsSMEs80.0%
Nutshell: is a CRM software for SMEsSMEs80.0%
Nutshell's marketing module: covers the basic needs of an SME effectivelySME80.0%
Nutshell: is primarily suitable for teamsteams80.0%
Nutshell: is a CRM software for SMEsSMEs90.0%
Nutshell CRM: targets SMEsSMEs90.0%
Nutshell CRM: helps a nonprofit follow up with people interested in learning more about the nonprofit's workNonprofits80.0%
InNutshell: enables sharing of saved filtered views with your team to keep everyone in the loopteam members (internal)60.0%
Nutshell CRM: can irritate users who rely significantly on it to run their businessesUsers who rely significantly on Nutshell CRM to run their business50.0%
Nutshell: is a CRM software for SMEsSMEs90.0%
Nutshell CRM: targets small sales teamssmall sales teams90.0%
Nutshell: is trusted by 4100+ innovative B2B sales teamsB2B sales teams60.0%
Nutshell CRM: is easy for small teams to use consistentlysmall teams80.0%
Nutshell: is a CRM software for SMEsSMEs95.0%
Nutshell: can be used by a team of 5 to 50 salespeopleSales teams / salespeople (team size 5-50)80.0%
Nutshell: provides direct support via chat and email to entry-level package usersentry-level package users80.0%
Nutshell CRM: targets sole proprietorssole proprietors90.0%
Nutshell: is trusted by lead gen agenciesLead Generation Agencies90.0%
Nutshell: is trusted by 4100+ innovative B2B sales teams and lead gen agenciesB2B sales teams and lead gen agencies90.0%
Nutshell's marketing module: enables targeting audiences using CRM segmentationaudience targeting via CRM segmentation80.0%
Nutshell: is a CRM software for SMEsSMEs90.0%
Nutshell: is suitable for small organizations seeking a CRM with limited functionalitiesSmall organizations90.0%
Nutshell CRM: is included as part of a large agency agreement for a suite of marketing platforms and toolsagencies80.0%
Nutshell Business: is ideal for organizations requiring customized workflowsOrganizations80.0%
Nutshell: offers a pricing approach that is pragmatic for SMEsSmall and Medium Enterprises (SMEs)75.0%
Nutshell CRM: has an interface designed for field salespeople, not for system administratorsField salespeople80.0%
Nutshell: reporting easily covers the needs of an SME sales teamSME sales teams60.0%
Nutshell CRM: helps nonprofits track people interested in learning more about what we dononprofits80.0%
Nutshell CRM: has been a great asset for our sales and operations teamssales and operations teams80.0%
Nutshell: helps sales managers stay on the same pagesales managers90.0%
Nutshell CRM: helps nonprofits follow up with people interested in learning more about what we doNonprofits80.0%
Nutshell CRM: streamlines sales processesSales teams60.0%
Nutshell CRM: enables marketing to your customer baseMarketing teams60.0%
Nutshell: is designed for the needs of SMEsSMEs80.0%
Nutshell: is a CRM software for SMEsSMEs90.0%
Nutshell CRM: targets the same market segment as Zoho CRMsame market segment as Zoho CRM80.0%
Nutshell: CRM software for SMEsSMEs90.0%
Nutshell: is a CRM loved by sales teamssales teams80.0%
Nutshell: helps sales teams stay on the same pagesales teams90.0%
Nutshell: is designed to simplify the day-to-day work of sales teamsSales teams90.0%
The Nutshell Review: is titled 'What's the value of this CRM software for SMEs?'SMEs80.0%
Nutshell: is a CRM software for SMEsSMEs90.0%
Nutshell: automation is more than sufficient for SMB useSMB85.0%
Nutshell: provides human, competent, and accessible support to all customers, including those on entry-level plans.All customers90.0%
Nutshell: is simple for sales teams to usesales teams90.0%
Nutshell: is a CRM software for SMEsSMEs80.0%
Nutshell: is a comprehensive all-in-one platform for salessales teams60.0%
Nutshell: is a CRM software for SMEsSMEs80.0%
Nutshell Foundation: is ideal for teams that are new to CRMTeams new to CRM90.0%
Nutshell CRM: is a solid CRM for small businessessmall businesses90.0%
Nutshell: offers a solution for small and medium-sized businesses to improve their sales disciplinesmall and medium-sized businesses90.0%
Nutshell: is evaluated for its value for SMEsSMEs90.0%
Nutshell Foundation: is ideal for teams that want to structure their sales processesSales teams wanting to structure their sales processes60.0%
Nutshell CRM: is a CRM software for SMEsSMEs90.0%
Nutshell: is a CRM software for SMEsSMEs90.0%
Nutshell Pro plan: offers the best balance between price and automation for SMEsSMEs70.0%
Nutshell CRM: dashboards are sufficient for sales managementSales management60.0%
Nutshell Pro plan: offers the best balance between price and reporting for SMEsSMEs90.0%
Nutshell marketing module: is a real plus for SMEsSMEs95.0%
Nutshell: helps improve focus on salesSales teams60.0%
Nutshell Pro plan: offers the best balance between automation and reporting for SMEsSMEs90.0%
Nutshell CRM: is for SMEsSMEs90.0%
Nutshell CRM: is not suitable for large organizationsSmall to mid-sized organizations (not suitable for large organizations)80.0%
Nutshell Enterprise: is ideal for large organizations or multi-team structures with advanced analytical needsLarge organizations or multi-team structures80.0%
Nutshell: offers the best value CRM for small businessessmall businesses80.0%
Nutshell CRM: provides customer segmentationcustomer segmentation80.0%
Nutshell: helps McSweeney's transition into a non-profitNon-profit organizations (transitioning to non-profit status)80.0%
Nutshell: is a comprehensive sales, marketing, and engagement platform.Sales, marketing, and engagement teams80.0%
Nutshell: serves thousands of businesses worldwidebusinesses worldwide90.0%
Nutshell: offers a CRM and sales automation platform that helps businesses capture more opportunitiesBusinesses60.0%
Nutshell: is designed to help B2B organizations collaborate.B2B organizations90.0%
Nutshell: helps B2B organizations close more deals.B2B organizations80.0%
Nutshell: has 30,000+ sales and marketing professionals using itSales and Marketing Professionals90.0%
Nutshell: enables Eclectic Music to adapt to the changing landscapeEclectic Music90.0%
Nutshell: is an entry-level CRM for small businessessmall businesses90.0%
Nutshell: enables Eclectic Music to achieve remarkable resultsEclectic Music80.0%
Nutshell: is powerful enough for any businessany business80.0%
Nutshell CRM: is suitable for startupsstartups90.0%
Nutshell: is intuitive for any userAll users65.0%
Nutshell Business: is ideal for organizations requiring a higher level of automationOrganizations requiring automation85.0%
Nutshell's mobile CRM application: is convenient for mobile teamsMobile teams60.0%
Nutshell: is ideal for teams looking to streamline their sales and marketing effortsSales and marketing teams80.0%
Nutshell's mobile CRM application: is convenient for those who alternate between the office and the fieldField-based teams / mobile workers80.0%
Nutshell: provides a boost to lesser-known cannabis brandsLesser-known cannabis brands80.0%
NEW: is a nonprofit consulting firm dedicated to helping mission-driven organizations achieve their visions.mission-driven organizations90.0%
Nutshell: is a CRM software for SMEsSMEs90.0%
Bloomerang: relies on Nutshell to help nonprofits grownonprofits90.0%
Nutshell CRM: has a user-centric UX designed with end-users in mindEnd users80.0%
Nutshell: helps the sales team efficiently adapt the sales pipelineSales team90.0%
Nutshell: automation makes life easier for teams without creating unnecessary complexityteams60.0%
Nutshell: is well suited to B2B SMEsB2B SMEs90.0%
Nutshell Pro: is ideal for growth-phase SMEsgrowth-phase SMEs90.0%
Nutshell: provides direct support via chat to users of entry-level packagesentry-level package users80.0%
Nutshell: covers most of the needs of a modern SMESmall and Medium Enterprises (SME)80.0%
Nutshell Pro: enables SMEs to pilot their pipeline more finelySMEs80.0%
Nutshell: is a CRM software for SMEsSMEs95.0%
Nutshell CRM's mobile app: is well-suited to the needs of traveling sales repsTraveling sales reps90.0%
Nutshell: is sufficient for most SMBsSmall and Medium Businesses (SMBs)60.0%
Nutshell: enables Caffè Umbria to communicate with peers in one placeCaffè Umbria90.0%
Nutshell CRM: streamlines processes for prospective leadsProspective leads80.0%
Nutshell: is a comprehensive all-in-one platform for marketingMarketing teams80.0%
Nutshell: invites existing customers to leave a reviewexisting customers92.0%
Nutshell CRM: requires very little training for sales staff to get the system workingSales staff60.0%
Nutshell: helps sales teams identify areas for improvement in their sales processesSales teams90.0%
Nutshell CRM: is a great fit for our small companySmall business80.0%
Nutshell: has frictionless navigation, even for CRM novicesCRM novices90.0%
Nutshell CRM: works well for managing sales activitySales teams40.0%
Nutshell: is less suitable for organizations with a large product lineup than Zoho CRMOrganizations with large product lineup (less suitable than Zoho CRM)80.0%