Webflow: Primary Target Audience

Arbitration Result

Status
completed
Resolved Value
Designers and developers
Positive Spin
Ideal for designers and developers seeking a flexible, code-friendly platform to build and manage standout websites.
Reasoning
Both sources emphasize design professionals (designers, web designers, creatives) and developers (web developers/front-end) as primary audiences, with high confidence for these terms. A canonical value that combines these two widely represented groups best captures the consensus across sources.
Completed At
12/15/2025, 2:39:39 PM
ClaimSuggested ValueConfidence
Webflow: builds portfoliosPortfolio creators / designers seeking portfolio websites60.0%
Webflow: is a great choice for online businessesonline businesses65.0%
Webflow: may seem complicated for beginnersProfessional / Experienced users (not beginner-friendly)60.0%
Webflow: is currently the best tool on the market for designers who want to build fully functional, custom websitesdesigners90.0%
Webflow Enterprise plan: is customizable for larger teamsEnterprise / Large teams95.0%
Webflow: offers an interface that is easier to use for users with some design experienceUsers with some design experience85.0%
Webflow: pricing scales well for running a businessBusinesses / business owners50.0%
Webflow Ecommerce: is a plus for larger ecommerce brands that don't use ShopifyLarge ecommerce brands not using Shopify80.0%
Webflow TV: brings together all content related to Webflow and web design in one place.designers and Webflow users60.0%
Webflow: is very largeLarge / Enterprise60.0%
Webflow Core plan: is best suited for small teamssmall teams80.0%
Webflow Experts: offers a service to help find freelance Webflow designersClients seeking to hire freelance Webflow designers80.0%
Webflow: is made for the web designerWeb designers90.0%
Webflow: enables photography portfolios to be builtphotographers60.0%
Webflow: is a solid option for developersdevelopers90.0%
Webflow: allows developers to quickly build prototypesdevelopers90.0%
Webflow: is a solid option for web designersWeb designers90.0%
Webflow eCommerce Plus plan: is best suited for higher-volume businesseshigher-volume businesses65.0%
Webflow: is ideal for artistsartists95.0%
Webflow Starter plan: is great for testingtesters60.0%
Webflow: is a great choice for photographersphotographers80.0%
Webflow: is ideal for designersdesigners90.0%
Webflow: is a great choice for designersdesigners90.0%
Some designers: submit a wide variety of UI kits for other Webflow designers to use for freeWebflow designers90.0%
Webflow University: offers freelancing tutorialsFreelancers80.0%
Webflow Experts: requires every designer to go through an application processdesigners (requires designer application to join Webflow Experts)80.0%
Webflow: is ideal for creativescreatives90.0%
Freelancers: can earn six- to seven-figure incomes from providing Webflow development servicesFreelancers90.0%
Webflow: can be learned in a few hours or less for more technical usersTechnical users90.0%
Webflow: is ideal for content creators or marketers who need to make updates quickly and safelyContent creators or marketers90.0%
Webflow University: offers courses on the basics of web designbeginners90.0%
Webflow: can be used to create an online courseOnline course creators80.0%
Webflow: is a highly recommended solution for artistsartists90.0%
Webflow: is a community-led platformcommunity85.0%
Webflow Freelancer plan: allows content and billing modification rolesFreelancers90.0%
web design agencies: can earn six- to seven-figure incomes from providing Webflow development servicesweb design agencies95.0%
Webflow Business site plan: is designed for larger, high-traffic websites and media blogsLarge / High-traffic websites and media blogs90.0%
Intro to Webflow: is offered by Timothy Ricks for beginnersbeginners95.0%
Webflow: is a highly recommended solution for web developersweb developers90.0%
Webflow: helps web designers quickly build prototypes to showcase designs to clientsweb designers80.0%
Webflow Starter: is suitable for teams managing multiple sitesteams managing multiple sites90.0%
Webflow: offers a site plan in the Enterprise tierEnterprise80.0%
Webflow CMS site plan: is best for regular websites with blogsRegular websites with blogs90.0%
Webflow Agency plan: is designed for agencies that manage multiple clientsAgencies that manage multiple clients90.0%
Webflow Core: is suitable for teams managing multiple sitesTeams managing multiple sites90.0%
Webflow: is great for web developersWeb developers80.0%
Webflow: helps business owners create a beautiful, functional online storebusiness owners80.0%
Webflow: is perfect for artistsartists90.0%
Webflow: allows users to build personal websitesIndividuals seeking to build personal websites80.0%
Webflow Editor: is for team members such as marketers and content editors who aren’t designing a website in Webflow.Marketers and content editors (non-designers)80.0%
Webflow: allows anyone to build their own website or eCommerce store without writing codeanyone80.0%
Webflow: is perfect for designersdesigners90.0%
Webflow Enterprise site plan: requires contacting sales at WebflowEnterprise90.0%
Webflow Growth: is suitable for teams managing multiple sitesTeams managing multiple sites90.0%
Webflow: is perfect for creativescreatives90.0%
Webflow: offers eCommerce features that are great for small to medium-sized storessmall to medium-sized stores80.0%
Webflow: is used by many front-end developers for its speed of productionfront-end developers80.0%
Webflow Enterprise: is suitable for teams managing multiple sitesteams managing multiple sites95.0%
Webflow: offers support best for people who enjoy solving problems independently or with a bit of guidanceIndependent problem solvers or users who prefer some guidance85.0%
Webflow: enables faster development for developers who already know how to codedevelopers who know how to code80.0%
Webflow: is a good fit for design-focused businessesdesign-focused businesses90.0%
Webflow: is a great choice for developers who want creative freedomDevelopers90.0%
Webflow Workspace Plans: are categorized for in-house teamsin-house teams80.0%
Webflow: is used to build web design portfoliosweb design portfolio creators80.0%
Webflow: has the potential to be a game changer for freelance web designersFreelance web designers90.0%
Webflow: is suitable for building portfoliosportfolio creators80.0%
Webflow Ecommerce: allows larger ecommerce brands that don’t use Shopify to continue using their own custom fulfillment and shipping logisticslarger ecommerce brands that don’t use Shopify80.0%
Webflow: is a great choice for designers who want practical toolsdesigners90.0%
Webflow: allows you to build personal portfolio websitesindividuals wanting to build a personal portfolio website60.0%
Webflow Workspace Plans: are categorized for freelancers and agenciesFreelancers and Agencies90.0%
Webflow: has the potential to be a game changer for web developersWeb developers85.0%
Webflow: is used to build photography portfoliosphotographers60.0%
Webflow: offers distinctive pricing plans for freelancersfreelancers90.0%
Webflow: has the potential to be a game changer for agenciesagencies70.0%
Webflow: offers distinctive pricing plans for agenciesagencies80.0%
Webflow: enables creation of nonprofit websitesNonprofit organizations70.0%
Webflow: works with Level 1 Service ProvidersLevel 1 Service Providers90.0%
Webflow: is easy for designers to quickly navigate the interfacedesigners85.0%
Webflow: enables the creation of corporate websitesBusinesses / Enterprises (corporate)60.0%
Webflow: portfolios are very popularportfolio owners and creators60.0%
Webflow: is a great choice for artistsartists90.0%
Webflow Growth plan: is ideal for medium teams seeking more collaboration featuresMedium teams90.0%
Webflow: is fantastic for creativescreatives80.0%
Webflow: enables creatives to build a unique, eye-catching website that matches their workcreatives90.0%
Webflow: is a highly recommended solution for online sellersonline sellers90.0%
Webflow: is suitable for small to medium storessmall to medium stores90.0%