Webflow review: My honest experience after 5 years | Marketer Milk

Normalized Claims

  • Lite plan costs $28 per month

  • Pro plan costs $60 per month

  • Starter plan is free

  • adds features to the platform based on customers' wishlist

  • allows adding schema markup

  • allows building a job board website

  • allows building fully custom websites without requiring programming knowledge

  • allows building six different site types

  • allows cloneable projects from the Webflow Showcase to be copied and pasted into a Webflow website

  • allows designers to build fully custom, professional websites in a Photoshop-like interface

  • allows designers to showcase their projects in the Webflow Showcase

  • allows developers to quickly build prototypes

  • allows exporting clean HTML, CSS, and JavaScript

  • allows gated content similar to Business Insider's approach

  • allows sites to load quickly

  • allows six different types of websites to be built

  • allows transferring a WordPress website to Webflow

  • allows users to build highly complex websites.

  • allows users to build personal websites

  • allows viewing more Webflow portfolio websites

  • allows you to build almost any site you can think of

  • allows you to build personal portfolio websites

  • became publicly available in 2013

  • builds business websites

  • builds portfolios

  • can be learned in a few hours or less for more technical users

  • can be used at the same time as Shopify

  • can be used to build six different types of sites

  • can be used to create a Substack-like newsletter

  • can be used to create a digital product website

  • can be used to create a marketplace

  • can be used to create an online course

  • can boost search rankings when migrating from WordPress

  • contrasts with other website builders that generate bloated code

  • could be associated with traffic growth after migration to the platform

  • creates complex websites

  • creates resources

  • defines an account plan as a plan for all of your websites or projects

  • describes its site plan as web hosting for each individual website or project

  • determines how many websites you can link to your Webflow account

  • enables a more responsive design that improves user experience

  • enables access to website code

  • enables building business websites

  • enables building fully custom websites without requiring coding knowledge

  • enables building online stores

  • enables building six different types of sites

  • enables capturing more keywords for organic search

  • enables creation of custom landing pages at scale

  • enables design with real HTML and CSS

  • enables designers to convert custom web designs into fully functional, bespoke websites

  • enables editing of sitemaps

  • enables faster development for developers who already know how to code

  • enables photography portfolios to be built

  • enables the creation of landing pages for ad campaigns

  • enables total customization of websites

  • enables web design portfolios to be built

  • explains its ecosystem

  • exports code from a custom website

  • exports the code it generates for use elsewhere

  • generates free, targeted traffic

  • has CapitalG as an investor

  • has a fairly active social media presence on Facebook

  • has a learning curve

  • has a learning curve for people who don't know how web pages are built

  • has a multi-billion-dollar valuation

  • has a review titled 'My honest experience after 5 years'

  • has a showcase of membership websites

  • has a steep learning curve for non-technical users

  • has a template marketplace

  • has an active social media presence on Instagram

  • has an active social media presence on LinkedIn

  • has an active social media presence on Twitter

  • has been used by other companies

  • has boosted search rankings for websites after migrating to Webflow

  • has built-in SEO tools

  • has built-in SEO tools to edit metadata on any page of your site

  • has different parts to the platform.

  • has logic

  • has one of the strongest communities among software companies

  • has staying power

  • has the potential to be a game changer for agencies

  • has the potential to be a game changer for freelance web designers

  • has the potential to be a game changer for web developers

  • helps prevent potential bugs in code caused by human error

  • historically used the Webflow Wishlist to gauge demand for new feature releases

  • hosts tutorials on The Webflow Blog

  • integrates easily with custom code

  • integrates easily with other tools

  • involves working with real CSS

  • involves working with real HTML

  • involves working with real JavaScript

  • is a community-led platform

  • is a company

  • is a complex tool

  • is a flexible website builder

  • is a powerful marketing tool

  • is a professional tool

  • is a professional web development tool

  • is a robust website builder

  • is a very impressive tool for building landing pages at scale

  • is a very powerful tool

  • is a visual web development platform

  • is among the best website builders

  • is among the most robust website builders

  • is aware that currency value differences affect pricing

  • is bringing logic to the platform

  • is bringing memberships to the platform

  • is currently the best tool on the market for designers who want to build fully functional, custom websites

  • is easy for designers to quickly navigate the interface

  • is great for web developers

  • is like Apple among website builders

  • is located in San Francisco, California

  • is made for the web designer

  • is much quicker to use than coding the same design by hand, regardless of whether you know how to code

  • is no longer used by me

  • is not a regular site builder

  • is not as easy as creating a website with Squarespace

  • is not as easy as creating a website with Wix

  • is on track to become a no-code platform for creating software

  • is one of the best tools on the market for designing and building fully custom, dynamic websites.

  • is similar to Shopify in 2015

  • is suitable for building portfolios

  • is the brand behind the Webflow Designer

  • is the leading no-code builder

  • is the only visual web development platform at the moment that generates clean code

  • is the subject of a Marketer Milk post titled 'Webflow review: My honest experience after 5 years'.

  • is to Photoshop as Canva is to Squarespace

  • is trusted by some large websites

  • is used by many front-end developers for its speed of production

  • is used to build photography portfolios

  • is used to build web design portfolios

  • is used to run many websites that are essentially web apps

  • is used with such ease by a creative director at the agency

  • is very large

  • listens to its customers

  • may change pricing structures for different countries in the future

  • may have a slight learning curve to properly build a website from scratch for users who aren't that technical

  • may not be suitable for everyone

  • might be the platform for your specific use case

  • migration to Webflow could be associated with traffic growth.

  • offers UI kits

  • offers Workspace plans

  • offers a drag-and-drop interface for designing and building websites.

  • offers a familiar interface similar to Photoshop or Figma

  • offers a large collection of website templates

  • offers a pricing model that provides good value

  • offers a showcase to view more Webflow blog websites

  • offers a site plan in the Basic tier

  • offers a site plan in the Business tier

  • offers a site plan in the CMS tier

  • offers a site plan in the Enterprise tier

  • offers a site plan in the Free tier

  • offers an ecosystem

  • offers design freedom comparable to Photoshop

  • offers discounts for startups

  • offers discounts for students

  • offers ecommerce functionality

  • offers ecommerce plans that are separate from standard site plans

  • offers full control over SEO settings

  • offers good value when the local currency is the US dollar or has a similar value

  • offers incredibly fast hosting speeds that enable fast site loading.

  • offers many different pricing tiers

  • offers paid site plans

  • offers paid workspace plans

  • offers powerful SEO features

  • offers product features

  • offers site plans

  • offers six types of sites you can build

  • offers user memberships

  • originally consisted only of the Designer

  • portfolios are very popular

  • posts frequently to The Webflow Blog

  • pricing is expensive when the currency is not USD or of equivalent value

  • produces clean CSS

  • produces clean HTML

  • produces clean JavaScript

  • produces resources

  • provides CMS and website capabilities similar to WordPress

  • provides a drag-and-drop interface

  • provides a free account plan

  • provides a free site plan by default for the first Webflow website created

  • provides a platform

  • provides a showcase

  • provides a showcase to view more landing pages built with Webflow

  • provides an all-in-one platform

  • provides an amazing CMS

  • provides an interface to create a fully custom website

  • provides gated membership access

  • provides incredibly fast hosting speeds

  • provides official information about customer stories on its Customer Stories page

  • provides resources on how to use the platform for different use cases

  • provides resources to stay informed about all things Webflow

  • provides total design freedom

  • provides web hosting

  • rebuilds web apps similar to Airbnb

  • recommends following at least one of its social media accounts to stay up to date on Webflow-related information

  • released a video ad for Webflow CMS in 2015

  • requires site plans to function

  • requires understanding concepts like the box model

  • requires upgrading to a paid site plan to have more than two pages

  • requires upgrading to a paid site plan to use a custom domain

  • requires upgrading to a paid site plan to use the CMS to create a blog

  • requires workspace plans to function

  • serves as a replacement for WordPress websites

  • ships platform components at different points in time.

  • should be learned sooner rather than later

  • the top request on the Webflow Wishlist concerns adding user memberships.

  • the user memberships feature is in beta.

  • traffic growth after migration could be due to removing extra JavaScript added by plugins

  • treats websites and projects as interchangeable terms

  • website was built entirely on Webflow

  • will be the all-in-one platform

  • will become a household name similar to WordPress

  • would like to become a customer

  • writes code in the background

  • acts as the brain of your website

  • allows linking a CMS collection list named 'blog posts' to a blog post design in the Webflow Designer

  • allows repeated reuse of the landing page design system

  • allows you to edit content on your site

  • allows you to update content on your site

  • allows you to write content on your site

  • binds to designs in the Webflow Designer

  • enables creation of additional content structures

  • enables creation of author pages and bios

  • enables creation of blog posts

  • enables creation of cooking recipes

  • enables creation of directory pages

  • enables creation of landing pages

  • enables designing with real data in Webflow

  • enables mapping of every blog post added to the CMS to populate a CMS template page

  • enables scalable media sites

  • enables the creation of a blog

  • enables the creation of a directory website

  • enables the creation of a landing page design system

  • enables the creation of any site that requires dynamic content

  • has flexible content management tools

  • is accessible directly inside the Webflow Designer

  • is an acronym for a content management system

  • is loved by Google

  • launched in 2015

  • lets you create a landing page design system

  • lets you reuse the landing page design system for audience pages

  • lets you reuse the landing page design system for categories

  • lets you reuse the landing page design system for different product use cases

  • populates the article page design you created in the Webflow Designer with published blog posts

  • stores all of your content and data

  • allows larger ecommerce brands that don’t use Shopify to continue using their own custom fulfillment and shipping logistics

  • can be very complex due to its powerful features

  • excels at selling digital products

  • facilitates the creation of totally custom ecommerce solutions

  • is a plus for larger ecommerce brands that don't use Shopify

  • is a very flexible tool

  • is like the car frame and engine when compared to Shopify

  • is used to create ecommerce websites

  • is very powerful

  • offers a viable option for sites needing fully custom solutions

  • provides most of what you need to drive the car

  • requires an ecommerce plan

  • requires pairing with third-party tools to be fully functional

  • the ecommerce plan provides access to inventory

  • the ecommerce plan provides access to orders

  • the ecommerce plan provides access to product listings

  • websites can be viewed in the Webflow showcase

  • allows dragging and dropping HTML elements onto the canvas

  • allows viewing elements in the navigator on the left side

  • enables creating a CMS template page for blog posts

  • is at the core of Webflow

  • is the interface for building and designing responsive websites in Webflow.

  • is the primary tool for designing websites

  • is the tool used to design everything for your site

  • lets users drag HTML elements from the left elements panel

  • lets users style HTML elements using the CSS settings on the right panel

  • provides a style panel on the right to style with CSS

  • provides access to CMS settings

  • provides access to ecommerce

  • provides access to symbols (pre-built layouts)

  • provides access to the elements panel

  • provides access to the navigator

  • provides access to the style panel

  • allows users to join for free

  • has compiled a list of what they consider to be the best Webflow templates

  • is a curation website

  • is built with Webflow

  • keeps thousands of marketers informed

  • offers a content marketing course

  • offers a weekly newsletter

  • provides a SaaS SEO agency service

  • provides free resources to learn how to improve marketing

  • publishes a Webflow review

  • the Webflow review is titled 'Webflow review: My honest experience after 5 years'

  • updates its homepage every weekday with fresh guides

  • updates its homepage every weekday with fresh marketing news

  • updates its homepage every weekday with fresh resources

  • uses Zapier to create logic on the site

  • eliminates the need to deal with FTPs

  • eliminates the need to deal with admin dashboards

  • eliminates the need to deal with cPanel

  • eliminates the need to deal with complex domain setups

  • helps prevent bandwidth issues for high-traffic sites

  • is Webflow's own web hosting service

  • is built on Amazon Web Services

  • is trusted by some of the biggest websites

  • is used by some of the biggest websites

  • offers enterprise-grade security

  • offers fast speeds

  • offers free SSL certificates

  • offers traffic scalability

  • was a major factor in migrating to Webflow as a website building platform

  • allows others to find inspiration

  • allows others to use submitted projects

  • allows users to post complete website templates

  • contains Webflow assets

  • contains many cloneable projects

  • contains many web designers creating various Webflow components

  • contains user-generated content

  • design assets can be cloned and used in your own projects

  • lacks official quality control

  • offers design assets

  • templates can be cloned for free by others

  • has amazing reviews

  • is a completely free resource for learning how to build websites in Webflow

  • is a great resource for learning about web design in general

  • offers Webflow tutorials

  • offers a Webflow 101 crash course

  • offers courses on the basics of web design

  • offers freelancing tutorials

  • released a very popular course about portfolios

  • was not what it is today

  • invests in Lyft

  • invests in Stripe

  • is Google's growth fund

  • is an investor in Airbnb

  • is an investor in Robinhood

  • is an investor in Snapchat

  • can build your Webflow website for you if you lack time or expertise

  • helps you find freelance Webflow designers

  • offers a service to help find freelance Webflow designers

  • provides designers ready to build your exact Webflow website

  • requires every designer to go through an application process

  • the application process is reviewed by an internal team at Webflow

  • allows users to create more custom workflows inside Webflow

  • automatically converts a job submission into a job listing on your site

  • is not currently available to the public

  • lets you customize workflows to fit the exact needs

  • lets you set rules

  • will release in 2022

  • can currently be implemented using a third-party tool such as Memberstack

  • enables gated content

  • enables pages accessible only to signed-up and logged-in users

  • enables the creation of user logins on your Webflow site

  • is currently in private beta

  • is planned to be publicly available in 2022

  • hosts company news

  • is about Webflow

  • is about all things web design inspiration

  • is about responsive web design

  • provides resources for inspiration

  • allows users to ask questions that haven't been answered yet

  • is a great resource for finding answers to very specific questions about Webflow.

  • is encountered when you’re deep in a Webflow project and get stuck.

  • is often found through Google searches when you’re stuck in a Webflow project.

  • should be responded to by community members or customer support

  • allows up to two websites

  • automatically subscribes new users to the Starter account plan when they first sign up

  • hosts all of your Webflow projects

  • hosts all of your Webflow websites

  • is a free plan

  • could be used for logic

  • enables logic workflows with Webflow

  • is used to run many websites that are essentially web apps

  • sends resource submissions from Marketer Milk to a database

  • works with Webflow to automate workflows

  • could be used for memberships

  • is used for user logins on many Webflow websites that are essentially web apps

  • is used to run many websites that are essentially web apps

  • provides memberships for Webflow

  • can be used at the same time as Webflow

  • is suitable for smaller websites or dropshipping stores

  • provides a quick ecommerce website solution

  • provides minimal backend management for mom-and-pop shops

  • features an article about how Upwork uses Webflow CMS to build incredible landing page experiences

  • has a handful of case studies

  • provides a basic tutorial on how to create a homepage in Webflow

  • traffic grew from 25,000 visitors per month to over 250,000 visitors per month

  • costs $23 per month when paid annually

  • costs $29 per month

  • is best for regular websites with blogs

  • is the most popular option among Webflow site plans

  • allows up to 10 websites

  • costs $19 per month when billed annually

  • costs $28 per month

  • supports up to 10 projects

  • allows unlimited projects

  • allows unlimited websites

  • costs $49 per month when paid annually

  • costs $60 per month

  • allow copying and pasting elements from other templates

  • allow mixing and matching elements to create something totally new

  • allow users to easily customize aspects

  • are fully customizable

  • brings together all content related to Webflow and web design in one place.

  • hosts a docu-series called Generation No-Code

  • is Webflow's curation platform.

  • is a combination of community-created videos and fan videos on YouTube

  • covers bug fixes for the Webflow platform

  • covers improvements for the Webflow platform

  • covers product releases for the Webflow platform

  • provides updates on any new features released to the Webflow platform

  • is a Webflow media website

  • operates in the furniture niche

  • receives over 150,000 visitors per month from Google SEO alone

  • has over 12 million visitors per month

  • is hosted on Webflow

  • receives over 12 million visitors per month

  • is the founder of Marketer Milk

  • led SEO at Webflow

  • led content marketing at Webflow

  • has a category landing page built in Webflow

  • uses Webflow

  • uses Webflow CMS to build incredible landing page experiences

  • costs $14 per month if paid annually

  • costs $18 per month

  • is designed for simple websites that don't require a CMS

  • costs $39 per month if paid annually

  • costs $49 per month

  • is designed for larger, high-traffic websites and media blogs

  • allows Webflow users to request new features

  • allows Webflow users to see features requested by others

  • provides a way to request certain features for Webflow

  • is used as a database for many Webflow websites

  • is used to run many websites that are essentially web apps

  • built this entire website from scratch

  • built this website using Webflow

  • uses Webflow to power their website

  • was formerly known as Jarvis

  • is a digital goods ecommerce store built in Webflow

  • uses Webflow for its ecommerce store

  • has a Mac throwback design

  • is available to clone

  • uses Webflow to power its entire SaaS content marketing operation

  • uses Webflow to power their SaaS content marketing operation

  • uses Webflow to power its entire SaaS content marketing operation

  • uses Webflow to power its website

  • submit a wide variety of UI kits for other Webflow designers to use for free

  • submit templates for other Webflow designers to use for free

  • is built entirely with Webflow

  • uses Webflow to power their marketplace

  • does not affect how projects linked to your account are used

  • is only for the number of projects linked to your account

  • has a barebones backend

  • requires integration with third-party tools such as Shippo or Shipstation

  • is for team members such as marketers and content editors who aren’t designing a website in Webflow.

  • offers a more user-friendly way to edit content.

  • is a custom solution

  • requires contacting sales at Webflow

  • is a great place to find solutions to specific problems when learning how to use Webflow

  • is especially helpful for adding custom code to projects

  • offers incredibly fast hosting speeds

  • offers outstanding hosting

  • allows you to subscribe to the newsletter

  • provides updates about Webflow events

  • templates are designed by professional Webflow developers

  • templates undergo a rigorous quality review before being distributed on the marketplace

  • lets you build a two-page website

  • lets you publish your website to the internet using a .webflow.io subdomain

  • is promoted by blogs because of high-paying web hosting affiliate programs

  • was the only viable option

  • uses Webflow

  • is a platform for web design

  • serves as a platform for web design

  • is cited as the data source for information about Webflow

  • dates from 2004

  • is a reputable website award site

  • is cheaper than Webflow for simple websites

  • uses Webflow

  • used Webflow for programmatic SEO

  • is a large ecommerce store

  • is a large ecommerce store

  • uses Webflow

  • needs its own site plan

  • is a free Webflow template

  • offers Learn Webflow in 16 minutes

  • can earn six- to seven-figure incomes from providing Webflow development services

  • is produced by Webflow

  • can be used to find solutions when learning Webflow

  • is a large ecommerce store

  • can be used with Webflow to automate workflows

  • is offered by Timothy Ricks for beginners

  • uses Webflow to power its entire SaaS content marketing operation

  • saw traffic growth after migrating to Webflow

  • has nothing to do with the company or product

  • is Faith Storey's favorite marketing newsletter

  • curates the best marketing content from around the web

  • uses Webflow

  • uses Webflow

  • uses Webflow

  • generate bloated code that can cause security vulnerabilities and slow site performance

  • is a professional photo editing tool

  • works with Webflow for dropshipping

  • is designed for dropshipping

  • allows you to host up to two websites

  • uses Webflow for their memberships

  • creates resources

  • is the go-to place for premium Webflow website templates

  • can earn six- to seven-figure incomes from providing Webflow development services

  • does not include site search

  • provides access to site search

  • is a great place to get involved with all things Webflow

  • serves as a great place to see how other companies have used Webflow.

  • is made entirely with Webflow

  • have won awards on the Awwwards website

  • differs from the Webflow Showcase

  • are essentially web apps

  • were formerly known as account plans

  • are priced slightly higher than standard site plans

  • ranks on the first page of Google for the search term 'how to create a custom website'

  • determines how you use each project

  • is most likely the best Webflow social media account

  • double check the quality of design for cloneable projects in the Webflow Showcase

  • provides videos to help learn Webflow

Claims

  • Webflow lets you build almost any site you can think of.

  • Webflow lets you build online stores.

  • Webflow lets you build personal portfolio websites.

  • Webflow is a platform where you can do it all in one place.

  • Webflow Memberships is currently in private beta.

  • Webflow Memberships should be publicly available in 2022.

  • Webflow Memberships allows you to create user logins on your Webflow site.

  • Webflow Memberships enables gated content and pages that are accessible only to those who sign up and are logged in.

  • Webflow Memberships can currently be implemented using a third-party tool like Memberstack.

  • Webflow is an extremely robust and flexible website builder.

  • Webflow has different parts to the platform, shipped at different points in time, that allow users to build really complex websites.

  • Webflow Updates provides updates on any new features released to the Webflow platform.

  • Webflow Updates covers product releases, improvements, and bug fixes for the Webflow platform.

  • Webflow TV is Webflow’s curation platform that brings together all content related to Webflow and web design in one place.

  • Webflow is made for the web designer.

  • Webflow is currently the best tool on the market for designers that want to build fully functional, custom websites.

  • The content on Webflow TV is a combination of videos created by the community and fans on YouTube.

  • Webflow offers a familiar interface like Photoshop or Figma, making it easy for designers to quickly get around the tool.

  • Webflow TV houses a docu-series produced by Webflow called Generation No-Code.

  • Webflow may have a slight learning curve to properly build a website from scratch for users who aren’t that technical.

  • Webflow involves playing around with real HTML, CSS, and JavaScript—the 'language' of the internet.

  • Webflow requires understanding concepts like the box model, and if you don’t know how web pages are built on the web, there will be a learning curve.

  • Webflow can be learned in just a few hours (or less) for more technical users.

  • Webflow Wishlist is a place you can go to request certain features for Webflow.

  • Webflow historically has used the Webflow Wishlist as a way to gauge demand for new feature releases.

  • The top request on the Webflow Wishlist has been about bringing user memberships to Webflow, and that feature is in beta.

  • Webflow Wishlist lets Webflow users see what features others have requested and allows them to request new features.

  • The Webflow Showcase is full of user generated content and Webflow assets.

  • Designers building in Webflow can showcase their projects in the Webflow Showcase.

  • The Webflow Showcase allows others to use submitted projects or find inspiration.

  • The Webflow Showcase contains tons of cloneable projects.

  • Some designers submit a wide variety of UI kits and templates for other Webflow designers to use for free.

  • Cloneable projects in the Webflow Showcase can be copied and pasted into a Webflow website.

  • People post complete website templates for others to clone for free on the Webflow Showcase.

  • The Webflow Showcase has no official quality control.

  • The Webflow template marketplace is different from the Webflow Showcase.

  • You should double check the quality of design for some cloneable projects in the Webflow Showcase.

  • Some of the best SaaS websites, such as Jasper (formerly Jarvis), Pipe, and Ramp, use Webflow to power their entire SaaS content marketing operation.

  • Jasper AI uses Webflow to power their website.

  • Ramp uses Webflow to power their website.

  • Pipe uses Webflow to power their SaaS content marketing operation.

  • Jasper AI was formerly known as Jarvis.

  • Webflow can be used to build business websites.

  • Webflow Ecommerce is what you use to create ecommerce websites.

  • Webflow Ecommerce is a very flexible tool for creating totally custom ecommerce solutions.

  • Webflow can be used to build portfolios.

  • Webflow Designer is the tool you use to design everything for your site.

  • Webflow can be used to build personal websites.

  • Webflow Ecommerce requires an ecommerce plan that gives you access to product listings, inventory, and orders.

  • Webflow offers six different types of sites you can build.

  • Webflow Ecommerce is like the car frame + engine when compared to Shopify.

  • Webflow builds two very popular website types: business websites and portfolios.

  • Webflow Ecommerce provides mostly everything you need to drive the car, but you’ll need to pair it up with third-party tools to get it really going.

  • Portfolios in Webflow are very popular.

  • Webflow Ecommerce can be a plus for larger ecommerce brands that don’t use Shopify.

  • Webflow University released a very popular course on portfolios.

  • Larger ecommerce brands that don’t use Shopify can continue to use their own custom fulfillment and shipping logistics while using Webflow Ecommerce.

  • Awwwards is a reputable website award site.

  • For smaller websites or dropshipping stores, you might want to stick with Shopify.

  • Webflow portfolios have won awards on the web design website Awwwards.

  • Printful can be used with Webflow for dropshipping.

  • There are some amazing web design and photography portfolios built with Webflow.

  • There is an integration specifically made for dropshipping with Printful and Webflow.

  • Webflow is used to build web design and photography portfolios.

  • Mathew's Webflow portfolio is a Mac throwback.

  • Mathew's Webflow portfolio is available to clone.

  • Webflow has a showcase where you can view more Webflow portfolio websites.

  • Webflow is great for web developers because if you already know how to code, you can build much faster.

  • Webflow provides a drag-and-drop interface that is much quicker to use than coding the same design by hand, regardless of whether you know how to code.

  • Webflow helps you avoid potential bugs in your code caused by human error.

  • Many front-end developers use Webflow for its speed of production.

  • Webflow easily integrates with custom code and other tools.

  • Webflow makes the website code accessible.

  • Webflow is the only visual web development platform at the moment that generates clean code.

  • Webflow produces clean HTML, CSS, and JavaScript.

  • Webflow can export the code it generates to use elsewhere.

  • Webflow contrasts with other website builders that generate bloated code that can cause security vulnerabilities and slow site performance.

  • Webflow is a visual web development platform that allows designers to build fully custom, professional websites in a Photoshop-like interface.

  • Webflow combines the design freedom of Photoshop with the CMS and website capabilities of WordPress.

  • Webflow first came to the public in 2013.

  • Webflow CMS launched in 2015.

  • Webflow CMS stands for content management system.

  • Webflow originally consisted only of the Designer.

  • Webflow is the leading no-code builder with a multi-billion-dollar valuation.

  • Webflow is equipped with ecommerce functionality.

  • Webflow has logic.

  • Webflow has user memberships.

  • Webflow is on its way to becoming a platform where you can create software without knowing how to code.

  • Webflow can rebuild web apps like Airbnb.

  • Unicorn Factory is built entirely with Webflow.

  • Adobe Dreamweaver is a platform for web design.

  • Adobe Muse is a platform for web design.

  • With the addition of Webflow CMS, you could design with real data in Webflow.

  • Webflow CMS enables you to create a blog, a directory website, or any site that requires dynamic content.

  • Webflow released a video ad for Webflow CMS in 2015.

  • Webflow offers many different pricing tiers.

  • Webflow has two different paid plans: workspace plans and site plans.

  • Webflow workspace plans were formerly known as account plans.

  • Webflow requires both workspace plans and site plans to function.

  • The Webflow Template Marketplace is your go-to place for premium Webflow website templates.

  • Webflow Starter plan is a free plan that gives you up to two websites.

  • All of the templates in the Webflow Template Marketplace are designed by professional Webflow developers.

  • Webflow Starter plan automatically subscribes new users to the Starter account plan when they first sign up.

  • Each template in the Webflow Template Marketplace goes through a rigorous quality review process before it is distributed on the marketplace.

  • Webflow account plan determines how many websites you can have linked to your Webflow account.

  • The great thing about Webflow is that every website is totally customizable.

  • Webflow Starter plan houses all of your Webflow projects and websites.

  • Webflow templates are fully customizable.

  • Webflow Lite plan allows up to 10 websites.

  • If you don’t like a certain aspect of Webflow templates, you can easily change it yourself.

  • Webflow Lite plan costs $28 per month.

  • Webflow templates allow you to copy and paste elements from other templates to mix and match and create something totally new.

  • Webflow Lite plan costs $19 per month when paid annually.

  • Marketer Milk has complied a list of what they personally believe are the best Webflow templates.

  • Webflow Pro plan allows unlimited websites.

  • Webflow Pro plan costs $60 per month.

  • Webflow Pro plan costs $49 per month when paid annually.

  • Webflow Lite plan supports up to 10 projects.

  • Webflow Pro plan supports unlimited projects.

  • The Starter plan gives you up to two websites.

  • Webflow pricing lists Starter as Free, Lite as $28/month, and Pro as $60/month.

  • Webflow’s individual site plan determines how you use each project.

  • The Webflow account plan is only for the number of projects linked to your account and does not affect how you use those projects.

  • Webflow treats 'websites' and 'projects' as interchangeable terms.

  • Webflow CMS is where all of your content and data is stored.

  • Webflow CMS acts as the brain of your website.

  • Webflow CMS lets you write, edit, and update content on your site.

  • Webflow CMS can create different content structures, including blog posts, author pages/bios, cooking recipes, directory pages, landing pages, and more.

  • Webflow CMS can bind to designs in the Webflow Designer.

  • Webflow CMS allows you to link a CMS collections list called blog posts to your blog post design in the Webflow Designer.

  • When you publish a blog post in the Webflow CMS, it populates in the article page design you created in the Webflow Designer.

  • Webflow Designer can be used to create a CMS template page specifically made for blog posts.

  • Webflow CMS allows you to map every blog post added to the Webflow CMS to populate inside a CMS template page.

  • Webflow CMS is accessible directly inside the Webflow Designer.

  • Webflow Editor offers a more user-friendly way to edit content for team members such as marketers and content editors who aren’t designing a website in Webflow.

  • Webflow Logic is not currently available to the public.

  • Webflow Logic is coming out in 2022.

  • Webflow Logic will allow users to create more custom workflows inside Webflow.

  • Webflow Logic can automatically turn a job submission into an actual job listing on your site.

  • Webflow Logic lets you set rules and customize workflows to fit the exact needs.

  • Zapier can be used with Webflow to automate workflows.

  • Integromat can be used with Webflow to automate workflows.

  • Marketer Milk uses Zapier to create logic on the site.

  • Zapier sends resource submissions from Marketer Milk to a database.

  • Webflow can be used to build a job board website.

  • Webflow Blog contains a handful of case studies.

  • Webflow Customer Stories is a great place to see how other companies have used Webflow.

  • Webflow Customer Stories page is where you’ll find more official information.

  • Other companies have used Webflow.

  • Webflow University is a completely free resource for learning how to build websites in Webflow.

  • There are amazing Webflow University reviews.

  • Webflow University is a great place to learn about web design in general.

  • Webflow University has courses ranging from Webflow tutorials, freelancing tutorials, and the basics of web design.

  • The Webflow Forum is a great place to find answers to very specific questions about Webflow.

  • You’ll most likely come across The Webflow Forum when you’re deep in a Webflow project build and you get stuck on something and end up Googling it.

  • The Webflow Forum is a great place to find solutions to specific problems when learning how to use Webflow, especially around adding custom code to projects.

  • If you have any questions that you cannot find already answered, you can simply ask them in The Webflow Forum, and someone from the community or customer support should respond.

  • The Webflow Blog is a blog about responsive web design, Webflow, and all things web design inspiration.

  • Webflow posts a lot to The Webflow Blog.

  • Resources for inspiration are on The Webflow Blog.

  • Company news is on The Webflow Blog.

  • Webflow tutorials are on The Webflow Blog.

  • Webflow provides a free account plan and a free site plan by default when you create your first Webflow website.

  • Webflow's free site plan allows you to build a two-page website and publish your website to the internet using a .webflow.io subdomain.

  • Webflow requires upgrading to a paid site plan to use a custom domain, have more than two pages, or use the CMS to create a blog.

  • Webflow offers site plans with tiers Free, Basic, CMS, Business, and Enterprise.

  • Webflow CMS site plan is the most popular option among its site plans.

  • Webflow Enterprise site plan is a custom solution that requires contacting sales at Webflow.

  • Webflow Basic site plan costs $18 per month, or $14 per month if paid annually, and is for simple websites that don’t need a CMS.

  • Webflow CMS site plan costs $29 per month, or $23 per month if paid annually, and is best for regular websites with blogs.

  • Webflow Business site plan costs $49 per month, or $39 per month if paid annually, and is for larger, high-traffic websites and media blogs.

  • Webflow also offers Ecommerce plans that are separate from standard site plans.

  • Webflow's Ecommerce plans will run you a little more in price compared to standard site plans.

  • Each project/website needs its own site plan.

  • Webflow defines an account plan as a plan for all of your websites or projects.

  • Webflow describes a site plan as web hosting for each individual website or project.

  • The CMS plan will give you access to site search, a feature not included with the Webflow Basic plan.

  • Webflow is a website builder.

  • Webflow is not a regular site builder.

  • Webflow can be used to transfer a WordPress website to Webflow.

  • Webflow offers Workspace plans.

  • Webflow offers site plans.

  • Webflow may not be for everyone.

  • Webflow lets you build fully custom websites without having to learn how to code.

  • Webflow has a learning curve.

  • Webflow lets you build six different types of websites.

  • Webflow is one of the best tools on the market for designing and building fully custom, dynamic websites in a drag and drop interface.

  • Webflow allows designers to turn their custom web designs into fully functional, bespoke websites.

  • Webflow allows developers to quickly build prototypes and export clean HTML, CSS, and JavaScript.

  • Webflow is a community-led platform.

  • Webflow has listened to its customers and added features to the platform that came straight from their wishlist.

  • The Webflow Showcase is full of web designers creating different Webflow components.

  • In the Webflow Showcase, you can find different design assets that you can clone and use in your own projects.

  • Webflow has one of the strongest communities out of any software company, making it easy to find a plethora of website templates, UI kits, and resources on how to use the platform for different use cases.

  • Upwork uses Webflow.

  • Discord uses Webflow.

  • Metamask uses Webflow.

  • Adobe uses Webflow.

  • Michael Kors uses Webflow.

  • Chipotle uses Webflow.

  • Webflow is trusted by some pretty big websites.

  • Metamask has over 12 million visitors per month.

  • Webflow’s CMS allows you to build media sites that can scale and are loved by Google.

  • Webflow’s CMS has flexible content management tools.

  • Living Cozy is a Webflow media website in the furniture niche that gets over 150,000 visitors a month just from Google SEO alone.

  • Marketer Milk is a curation website that is built with Webflow.

  • Marketer Milk's homepage updates every weekday with fresh marketing news, resources, and guides.

  • Webflow has a showcase where you can view more Webflow blog websites.

  • Marketer Milk offers a weekly newsletter.

  • Marketer Milk's weekly newsletter curates the best marketing content from around the web.

  • Webflow can be used to build six different types of sites.

  • Webflow Designer is at Webflow's core.

  • Webflow Designer refers to the interface in which you build and design responsive websites in Webflow.

  • The Webflow Designer is basically where all the website designing happens.

  • The Webflow Designer provides access to the elements panel, symbols (pre-built layouts), navigator, ecommerce, CMS settings, and style panel.

  • The Webflow Designer lets you drag and drop HTML elements onto the canvas.

  • In the Webflow Designer, you can view your elements in the navigator on the left side.

  • In the Webflow Designer, you use the style panel on the right to style using CSS.

  • Webflow is the brand behind the Webflow Designer.

  • Webflow produces resources.

  • The Webflow community also produces resources.

  • The Webflow ecosystem is explained.

  • Marketer Milk publishes a Webflow review titled 'Webflow review: My honest experience after 5 years'.

  • Webflow review: My honest experience after 5 years is the title of a Webflow review.

  • Webflow is really big.

  • Webflow is a platform.

  • Webflow is a company.

  • Webflow offers product features.

  • Webflow creates resources.

  • The Webflow community creates resources.

  • Marketer Milk publishes a Webflow review.

  • Webflow has an ecosystem.

  • Webflow Experts can build your Webflow website for you if you lack time or expertise.

  • Webflow Experts helps you find freelance Webflow designers ready to build you the exact Webflow website you’re looking for.

  • Webflow has a template marketplace.

  • Every designer on Webflow Experts goes through an application process that is reviewed by an internal team at Webflow.

  • Webflow Experts is a service to find freelance Webflow designers.

  • Webflow Hosting is Webflow's own web hosting service.

  • Webflow Hosting was a big reason for migrating to Webflow as a website building platform.

  • Webflow Hosting is built on Amazon Web Services.

  • Webflow Hosting is used and trusted by some of the biggest websites.

  • Webflow Hosting eliminates the need to deal with admin dashboards, FTPs, cPanel, or complex domain setups.

  • The biggest selling points of Webflow Hosting are speed, traffic scalability, free SSL, and enterprise-grade security.

  • Metamask gets over 12 million visitors a month.

  • Metamask is hosted on Webflow.

  • Webflow Hosting helps prevent bandwidth issues for high-traffic sites.

  • Webflow is here to stay.

  • Webflow is a very powerful and complex tool.

  • Webflow is one of the most robust and best website builders.

  • Webflow is like the Apple of website builders.

  • Webflow will become a household name like WordPress.

  • Leaving Webflow had nothing to do with the company or product.

  • I want to be a Webflow customer.

  • I left Webflow.

  • Omid led SEO and content marketing at Webflow in San Francisco, California.

  • Omid is the founder of Marketer Milk.

  • Webflow is a very impressive tool for building landing pages at scale.

  • Webflow CMS lets you create a landing page design system that you can reuse over and over again.

  • Webflow CMS lets you create a landing page design system that you can reuse for different product use cases, categories, or audience pages.

  • Webflow can be used to create landing pages for ad campaigns.

  • Webflow can be used to capture more keywords for organic search.

  • Webflow can be used to build six different types of sites.

  • An Upwork category landing page was made in Webflow.

  • Upwork uses Webflow CMS to build incredible landing page experiences.

  • The Webflow Blog features an article about how Upwork uses Webflow CMS to build incredible landing page experiences.

  • Webflow has a showcase where you can view more landing pages built with Webflow.

  • Marketer Milk publishes a Webflow review.

  • Webflow is the subject of a Marketer Milk post titled 'Webflow review: My honest experience after 5 years'.

  • Marketer Milk offers a weekly newsletter that keeps thousands of marketers in the loop.

  • Marketer Milk provides a SaaS SEO agency service.

  • Marketer Milk offers a content marketing course.

  • Marketer Milk allows users to join for free.

  • Marketer Milk provides resources to learn how to improve marketing for free.

  • Faith Storey says Marketer Milk's newsletter is her favorite marketing newsletter.

  • Webflow allows you to create custom landing pages at scale with full control over SEO settings.

  • Webflow's SEO features are shockingly powerful.

  • Migrating a website from WordPress to Webflow can boost search rankings.

  • Other websites have seen boosts in search rankings after migrating to Webflow.

  • Kisi experienced traffic growth after migrating to Webflow.

  • Traffic growth after migrating to Webflow could be due to removing extra JavaScript added by plugins.

  • Traffic growth after migrating to Webflow could be due to having a more responsive design that creates a better user experience.

  • Traffic growth after migrating to Webflow could be due to incredibly fast hosting speeds that allow a site to load quickly.

  • Webflow can generate free, targeted traffic.

  • Coldlytics used Webflow for programmatic SEO.

  • The Webflow website was built entirely on Webflow.

  • Webflow Blog traffic grew from 25,000 visitors per month to over 250,000 visitors per month.

  • Ahrefs is cited as the data source for information about Webflow.

  • CapitalG is Google's growth fund.

  • CapitalG is an investor in Webflow.

  • CapitalG is an investor in Airbnb.

  • CapitalG is an investor in Stripe.

  • CapitalG is an investor in Snapchat.

  • CapitalG is an investor in Robinhood.

  • CapitalG is an investor in Lyft.

  • Webflow hosting speeds are incredibly fast.

  • Webflow provides incredibly fast hosting speeds that allow a site to load quickly.

  • Webflow has built-in SEO tools that allow you to edit your sitemap.

  • Webflow has built-in SEO tools that allow you to add schema markup.

  • Webflow has built-in SEO tools that allow you to edit metadata on any page of your Webflow site.

  • Webflow Community is a great place to get involved with all things Webflow.

  • Webflow Newsletter allows you to subscribe and be updated for when different Webflow events are happening.

  • Webflow has a pretty active social media presence on Facebook.

  • Webflow has a pretty active social media presence on Instagram.

  • Webflow has a pretty active social media presence on Twitter.

  • Webflow has a pretty active social media presence on LinkedIn.

  • Webflow recommends following at least one of Webflow's social media accounts to stay up to date about anything Webflow related.

  • Webflow's Twitter account will most likely be the best Webflow social media account.

  • Webflow resources are a great resource to check out for staying in the know about all things Webflow.

  • Webflow is a professional web development tool.

  • Webflow is not as easy as creating a website with Wix or Squarespace.

  • Webflow offers total design freedom.

  • Webflow is to Photoshop, as Canva is to Squarespace.

  • Webflow can export the code from a custom website.

  • Webflow's homepage ranks on the first page of Google for the search term 'how to create a custom website'.

  • Webflow University wasn't what Webflow University is today.

  • WordPress was the only way to go.

  • Blogs promoting WordPress do so because of high-paying web hosting affiliate programs.

  • I built this entire website from scratch in Webflow.

  • Webflow might be the platform for your specific use case.

  • I highly recommend learning Webflow sooner than later.

  • The author saw a creative director at the agency using Webflow with such ease.

  • Webflow is a professional tool just like Photoshop is a professional photo editing tool.

  • Webflow writes the code in the background.

  • Webflow lets you design with real HTML and CSS.

  • In the Webflow Designer, you drag HTML elements from the left elements panel and style them using the CSS settings on the right panel.

  • Fitnesso is a free Webflow template.

  • The author uses an Apple monitor from 2004.

  • Webflow University offers a Webflow 101 crash course.

  • Flux Academy offers Learn Webflow in 16 minutes.

  • Timothy Ricks offers Intro to Webflow for beginners.

  • The Webflow Blog provides a basic tutorial on how to create a homepage in Webflow.

  • Google search can be used to find solutions when learning Webflow.

  • YouTube provides videos to help learn Webflow.

  • Webflow has a steep learning curve for non-technical users.

  • Webflow recently announced that it is bringing logic and memberships to Webflow's platform.

  • Webflow can create complex websites with gated membership access.

  • Webflow allows you to create gated content similar to how Business Insider does it.

  • Webflow can be used to create a marketplace, an online course, a digital product website, or a Substack-like newsletter.

  • Zapier can be used for logic with Webflow.

  • Memeberstack provides memberships for Webflow.

  • Webflow, Zapier, Airtable, and Memeberstack are used to run many Webflow websites that are essentially web apps.

  • Airtable is used as a database for many Webflow websites that are essentially web apps.

  • Memeberstack is used for user logins on many Webflow websites that are essentially web apps.

  • Webflow will be the all-in-one platform.

  • Swipe Files uses Webflow for their memberships.

  • Master The Handpan is made with Webflow.

  • Unicorn Factory uses Webflow for their marketplace.

  • Webflow has a showcase of membership websites.

  • Prior to Webflow announcing the ability to use logic and memberships, users could use Zapier for logic and Memeberstack for memberships.

  • Webflow Ecommerce can be very powerful.

  • Webflow Ecommerce can be very complex because of its powerfulness.

  • Shopify offers a quick ecommerce website solution with minimal backend management for mom-and-pop shops.

  • Webflow Ecommerce backend is pretty barebones.

  • Webflow Ecommerce backend requires you to integrate with third-party tools like Shippo or Shipstation.

  • Hims is a large ecommerce store.

  • Curology is a large ecommerce store.

  • Depop is a large ecommerce store.

  • Webflow Ecommerce is a viable option for sites that need totally custom solutions.

  • Webflow and Shopify can be used at the same time.

  • L’Intendance uses Webflow for their ecommerce store.

  • The Webflow Merch Store is made entirely with Webflow.

  • Webflow Ecommerce websites can be viewed in the Webflow showcase.

  • Webflow Ecommerce currently shines with digital products.

  • L’Intendance is a digital goods ecommerce store made in Webflow.

  • Webflow allows you to build six different types of sites.

  • Webflow can seriously be a game changer for freelance web designers, web developers, or agencies.

  • Webflow allows building fully custom websites without needing to become well versed in programming.

  • Freelancers and web design agencies can make multiple six and seven figures from providing Webflow development services.

  • Webflow today is like what Shopify was back in 2015.

  • Webflow is a powerful tool for marketers.

  • Webflow is basically a WordPress website replacement.

  • Webflow's pricing model is actually quite good for the value you get.

  • Webflow offers an interface that lets you create a fully custom website, an amazing CMS, and web hosting.

  • Webflow's hosting is pretty outstanding.

  • Webflow pricing can be expensive if your country's currency is not in USD (or of equivalent value).

  • Webflow has discounts for students and startups.

  • Webflow pricing is good for the value you get when your country's currency is the US dollar or has a similar value.

  • Webflow may change pricing structures for different countries in the future.

  • Webflow is aware that currency value differences affect pricing.

  • Carrd is cheaper than Webflow for simple websites.

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class="text-block-178">Services</div></div><nav class="dropdown-list-2 w-dropdown-list"><a href="/saas-seo-agency" class="dropdown-link-2 w-dropdown-link">SaaS SEO agency</a><a href="https://www.contentmarketingcourse.com/?utm_source=marketer-milk&amp;utm_medium=navbar&amp;utm_campaign=dropdown" target="_blank" class="dropdown-link-3 w-dropdown-link">Content marketing course</a></nav></div><a href="/topics" class="nav-link-7 w-nav-link">Topics</a><a href="/blog" class="nav-link-7 w-nav-link">Blog</a><a href="/about" class="nav-link-7 w-nav-link">About</a><a href="/newsletter" class="subscribe-navbar email-subscribe-button w-button">Join free</a></nav><div class="menu-button-2 w-nav-button"><div class="icon-7 open w-icon-nav-menu"></div></div></div></div></div></div><div class="blog-post-header"><div class="container w-container"><div class="header-wrapper"><div class="all-posts-crumb"><a href="/blog" class="link-20">← All posts</a></div><h1 class="blog-post-title">Webflow review: My honest experience after 5 years</h1><p class="description">If you’ve been thinking about using Webflow, this Webflow review will give you literally everything you need to know about this website builder.</p><div class="author-and-date"><a href="https://www.marketermilk.com/author/omid-ghiam" class="author w-inline-block"><img loading="lazy" width="50" alt="Omid Ghiam" src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/65584a89d343e063ecb617b8_omid-ghiam.jpeg" class="image-120"/><div class="author-detail-text-2">Post by</div><div class="author-name">Omid G</div></a><div class="post-info">|</div><div class="post-date">October 10, 2024</div></div><img width="1161" alt="Webflow review: My honest experience after 5 years" loading="eager" src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e161868aed52343bfb6b_webflow-review.jpg" sizes="(max-width: 767px) 100vw, (max-width: 991px) 727.9971313476562px, 939.9999389648438px" srcset="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e161868aed52343bfb6b_webflow-review-p-500.jpg 500w, https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e161868aed52343bfb6b_webflow-review-p-800.jpg 800w, https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e161868aed52343bfb6b_webflow-review.jpg 1024w" class="blog-primary-image"/><div class="title-centre"></div></div><div class="post-body"><div id="w-node-_2ff71090-1336-d4dd-4961-bf1b84ae21f3-ae3d0c98" class="main-post-body"><p class="blog-lead">This is the article I wish existed when I first heard about Webflow. By the end of this Webflow review, you will know if Webflow is right for you or not. It’s taken me four years of experience with the platform to write down everything I know about it in this article.</p><div class="rich-text w-richtext"><p>On a windy night in 2017, three cups of coffee deep, I found myself banging my head trying to figure out how I could create a custom website using HTML and CSS.</p><p>Website templates weren&#x27;t cutting it for me, and I wanted to build a fully custom website — without having to learn how to code.</p><p>After a few Google searches, I came across <a href="https://www.marketermilk.com/recommends/webflow" target="_blank">Webflow</a> for the first time. Excited, I signed up.</p><p>But soon after, I realized <strong>this wasn’t your regular site builder</strong>. Flustered with the learning curve, I gave up.</p><p>It wouldn&#x27;t be until almost a year later, when I was working at a <a href="https://www.marketermilk.com/blog/best-marketing-agency-websites">marketing agency</a>, that I would find our creative director building our clients’ websites with Webflow. Her enthusiasm about the platform intrigued me, and I decided I should give Webflow another chance.</p><p>This time, I would attempt to transfer this very website you’re currently on from WordPress to Webflow and see what would happen. Four years later, I haven’t looked back since.</p><p>I actually fell so hard for the platform that I ended up working on the marketing team at Webflow for several years, but that’s a story for another time.</p><p>However, I am fully aware that Webflow may not be for everyone.</p><p>So, in this post, I’ll give a comprehensive (and juicy) review of what Webflow really is, the direction the company is headed, <strong>if it&#x27;s actually right for you</strong>, and what it’s like to build websites with this platform.</p><p>I’ll also go over my complicated relationship with the platform and the true reason as to why I decided to give it another shot.</p><p>This might be a bit different than the regular Webflow review you read online. Mainly because I had the chance to work internally at Webflow, so I may have a different perspective than your typical website review blogger.</p><p>If you&#x27;re honestly serious about learning more about Webflow, I encourage you to read this article to the end. Yes, it&#x27;s very long. But I spent days putting it together so I could leave no stone unturned. It&#x27;s the article I wish existed when I first learned about Webflow.<br/></p><p>Here are some things we&#x27;ll go over in this article, it’s a lot:<br/></p><ul role="list"><li><a href="#what-is-webflow">What is Webflow?</a></li><li><a href="#is-webflow-good">Is Webflow actually good?</a></li><li><a href="#webflow-for-developers">Is Webflow good for web developers?</a></li><li><a href="#webflow-for-designers">Is Webflow good for web designers?</a></li><li><a href="#webflow-for-marketing">Is Webflow good for SEO and marketing?</a></li><li><a href="#webflow-website-types">6 different types of websites you can build in Webflow</a></li><li><a href="#how-it-works">How it works: The Webflow ecosystem explained</a></li><li><a href="#webflow-features">The Webflow product feature set</a></li><li><a href="#webflow-resources">All the Webflow resources</a></li><li><a href="#webflow-cost">How much does Webflow actually cost?</a></li><li><a href="#webflow-plans">Workspace vs site plans</a></li><li><a href="#who-should-use-webflow">Who should use Webflow? Is Webflow right for you?</a></li><li><a href="#is-webflow-hard">Is Webflow hard to use?</a></li><li><a href="#learn-webflow">How to learn Webflow quickly</a></li></ul><p>Are you ready, kids? Aye Aye Captain!</p><div class="w-embed"><a name="what-is-webflow"></a></div><h2>What is Webflow?</h2><p>Webflow is a visual web development platform that allows designers to build fully custom, professional websites in a Photoshop-like interface — without needing to know how to code.</p><p>If I were to explain it in plain English, imagine if Photoshop and WordPress got frisky and had a baby — that’s Webflow. You get the design freedom of a platform like Photoshop, with the CMS and website capabilities of a platform like WordPress.<br/></p><figure style="max-width:2618pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1543fed7b76ef24a929_66fb0d9e986f24a3b993b833_668b41e71cbf1ef9f9d01218_webflow.jpeg" loading="lazy" alt="Webflow website builder review"/></div></figure><p>Webflow first came to the public in 2013, when the co-founders launched a prototype of the tool <a href="https://news.ycombinator.com/item?id=5407499" target="_blank">on Hacker News</a>. The prototype was a simple version of what Webflow is today — a web design tool that allows you to visually code HTML, CSS, and JavaScript.</p><p>While it may look like Webflow came out of nowhere in the past decade, the CEO, Vlad Magdalin, originally had the idea back in the early 2000s. He had attempted to start the company multiple times while raising a family and working a day job. </p><p>But it wouldn’t be until 2013, where Vlad would partner with two others and the three co-founders would apply to <a href="https://www.ycombinator.com/companies/webflow" target="_blank">Y Combinator</a> to get their first round of investment. A pretty impressive and inspiring feat.</p><div class="w-embed w-script"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">My <a href="https://twitter.com/webflow?ref_src=twsrc%5Etfw">@webflow</a> journey:<br><br>💡 2004– idea<br>1️⃣ 2005– 1st try, failed<br>💑 2006– married<br>2️⃣ 2007– 2nd try, failed<br>3️⃣ 2008– 3rd try, failed<br>👶 2009– kid #1<br>👨🏼‍💻 2010– day job<br>👶 2011– kid #2<br>4️⃣ 2012– 4th try, YC says no<br>🎉 2013– YC says yes, funded<br>📈 2014– hard work begins<br><br>tldr: keep trying!</p>&mdash; Vlad Magdalin (@callmevlad) <a href="https://twitter.com/callmevlad/status/1095333269946621958?ref_src=twsrc%5Etfw">February 12, 2019</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div><p>Sure, there were platforms like Adobe Dreamweaver or Muse, but none of them came close to the flexibility and <a href="https://webflow.grsm.io/clean-code-mm" target="_blank">clean W3C compliant, semantic code</a> that Webflow offered.</p><p>For the first couple years, the Webflow product was just the Designer (we’ll get to that later). It wasn’t until 2015, where the Webflow CMS would launch. This became a game changer.</p><p>With the addition of a CMS (content management system), you could now design with real data in Webflow — no more creating only simple web pages. You could now create a blog, directory website, or any site that required dynamic content.</p><p>Here&#x27;s their video ad for Webflow CMS from 2015:</p><figure style="padding-bottom:56.206088992974244%" class="w-richtext-align-fullwidth w-richtext-figure-type-video"><div><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/w22rNRCoV7Y" title="Introducing Webflow CMS"></iframe></div></figure><p>Fast forward to today, and Webflow is the leading <a href="https://www.marketermilk.com/blog/no-code-platforms">no-code builder</a> with a multi-billion-dollar valuation — equipped with ecommerce functionality, logic, and user memberships.</p><p>‍<strong>Webflow is on its way to becoming a platform where you can create software without knowing how to code.</strong> Right now, you can literally rebuild web apps like Airbnb in Webflow.<br/></p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a969_66fb0d9e986f24a3b993b80f_6243c3bb3b5a18001f3d1298_unicorn-factory.jpeg" loading="lazy" alt="Unicorn Factory"/></div></figure><p><a href="https://www.unicornfactory.nz/" target="_blank">Unicorn Factory</a>, a freelance marketplace, is currently built entirely with Webflow, so that should say something to the power of this platform.<a href="https://webflow.com/"><strong><em>‍</em></strong></a></p><figure style="padding-bottom:56.206088992974244%" class="w-richtext-align-fullwidth w-richtext-figure-type-video"><div><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/nx_2KIwYEWA" title="A new era of no-code"></iframe></div></figure><div class="w-embed"><a name="is-webflow-good"></a></div><h2>Is Webflow actually good?</h2><p>Yes, Webflow is one of the best tools on the market for designing and building fully custom, dynamic websites in a drag and drop interface.</p><p>If you’re a designer, Webflow will allow you to turn your custom web designs into fully functional, bespoke websites. If you’re a developer, Webflow will allow you to quickly build prototypes and export clean HTML, CSS, and JavaScript.</p><p>The great thing about Webflow, and what sets it apart from most website and <a href="https://www.marketermilk.com/blog/best-landing-page-builders">landing page builders</a>, is that it’s a community-led platform.</p><p>From the start, Webflow has listened to its customers and added features to the platform that came straight from <a href="https://wishlist.webflow.com/" target="_blank">their wishlist</a>.</p><p>The <a href="https://webflow.grsm.io/webflow-showcase-mm" target="_blank">Webflow Showcase</a> (more on that later) is also full of web designers creating different Webflow components. In the showcase, you can find different design assets that you can clone and use in your own projects.</p><p>Webflow has one of the strongest communities out of any software company out there, making it easy to find a plethora of website templates, UI kits, and resources on how to use the platform for different use cases.</p><p>On top of that, <strong>many big name companies have started using Webflow</strong> — Upwork, Discord, Metamask (over 12M visitors/month), Adobe, Michael Kors, and Chipotle just to name a few.</p><figure style="max-width:600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1543fed7b76ef24a934_66fb0d9e986f24a3b993b7c9_6243c3bb3b5a181dd13d1299_Webflow-market-position.jpeg" loading="lazy" alt="Webflow&#x27;s market position in 2022"/></div></figure><p>It’s safe to say that Webflow is trusted by some pretty big websites.</p><p>Towards the end of this post, I’ll mention what resources you can use to learn Webflow as fast as possible, and I’ll give my little secret on how I personally learned how to use Webflow in just one weekend.</p><div class="w-embed"><a name="webflow-for-developers"></a></div><h3>Is Webflow good for web developers?</h3><p>Webflow is great for web developers because if you already know how to code, you can build much faster. It’s a lot quicker to use a drag and drop interface than coding the same design by hand, regardless of if you know how to code or not. You can also avoid potential bugs in your code caused by human error.</p><p>Many <a href="https://webflow.grsm.io/front-end-dev-mm" target="_blank">front-end web developers</a> that use Webflow use it for its speed of production, its ability to easily integrate with custom code (and <a href="https://university.webflow.com/integrations" target="_blank">other tools</a>), and how accessible the website code is.</p><p>Webflow is the only visual web development platform (at the moment) that generates clean code. Unlike some other website builders that generate bloated code that can cause security vulnerabilities and slow site performance, Webflow produces clean HTML, CSS, and JavaScript (did I mention that already?).</p><p>You can also easily export the code that Webflow generates to use elsewhere if you’d like.<br/></p><figure style="max-width:1120pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a973_66fb0d9e986f24a3b993b839_6243c3bb3b5a18785b3d129a_Webflow-code-export.jpeg" loading="lazy" alt="Webflow code export"/></div></figure><div class="w-embed"><a name="webflow-for-designers"></a></div><h3>Is Webflow good for web designers?</h3><p>Webflow is made for the web designer. It’s currently the best tool on the market for designers that want to build fully functional, custom websites.</p><p>Webflow gives a familiar interface like Photoshop or Figma, making it easy for designers to quickly get their way around the tool.</p><p>However, if you’re not that technical, there may be a slight learning curve to properly build a website from scratch in Webflow. This is because, with Webflow, you are playing around with real HTML, CSS, and JavaScript — the “language” of the internet.</p><p>So if you don’t know things like the <a href="https://css-tricks.com/the-css-box-model/" target="_blank">box model</a> or how web pages are fundamentally built on the web, there will be a learning curve (we’ll dive a bit deeper into this later).</p><p>If you are more technical, then you’ll be able to pick up Webflow in just a few hours (or less).</p><div class="w-embed"><a name="webflow-for-marketing"></a></div><h3>Is Webflow good for SEO and marketing?</h3><p>Webflow is great for marketers because it allows you to create custom landing pages at scale, all while having full control over SEO settings.<a href="https://webflow.com/seo">‍</a></p><p><a href="https://webflow.grsm.io/webflow-seo-mm" target="_blank">Webflow SEO</a> is shockingly powerful. As someone who used to be a WordPress fan for <a href="https://www.marketermilk.com/topic/seo" target="_blank">SEO</a> (search engine optimization) reasons, I was quite skeptical about other web builders that advertise themselves as being SEO-friendly. However, after I migrated this website from WordPress to Webflow, I actually saw a boost in rankings. Other websites have seen similar boosts as well.</p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1543fed7b76ef24a931_66fb0d9e986f24a3b993b7cc_6243c3bb3b5a1867443d12ce_kisi-traffic-growth.jpeg" loading="lazy" alt="Kisi traffic growth on Webflow"/></div><figcaption><em>Kisi&#x27;s traffic growth after migrating to Webflow (</em><a href="https://webflow.grsm.io/webflow-kisi-mm" target="_blank"><em>source</em></a><em>)</em></figcaption></figure><p>Traffic growth from simply migrating to Webflow could be due to several factors. Removing a lot of extra JavaScript that plugins add to a website&#x27;s code, having a more responsive design that creates a better user experience, and having incredibly fast hosting speeds that allow a site to load quickly all help with SEO.</p><div class="w-embed w-script"><blockquote class="twitter-tweet"><p lang="en" dir="ltr">Free, targeted traffic! Spent a couple of hours playing with programmatic SEO for <a href="https://twitter.com/coldlytics?ref_src=twsrc%5Etfw">@coldlytics</a> using <a href="https://twitter.com/webflow?ref_src=twsrc%5Etfw">@webflow</a> (tutorial by <a href="https://twitter.com/hipreetam93?ref_src=twsrc%5Etfw">@hipreetam93</a>). Just checked Search Console and it actually works 🎉 <a href="https://twitter.com/hashtag/buildinpublic?src=hash&amp;ref_src=twsrc%5Etfw">#buildinpublic</a> <a href="https://twitter.com/hashtag/nocode?src=hash&amp;ref_src=twsrc%5Etfw">#nocode</a> <a href="https://t.co/hrkcxmKpHb">https://t.co/hrkcxmKpHb</a> <a href="https://t.co/ac8ehyoksC">pic.twitter.com/ac8ehyoksC</a></p>&mdash; Richard Francis (@rich186) <a href="https://twitter.com/rich186/status/1436994563424522243?ref_src=twsrc%5Etfw">September 12, 2021</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script></div><p>During my time at Webflow, I was actually leading SEO initiatives internally. The Webflow website was (and still is) built entirely on Webflow, so it was a great way for me to see how powerful the platform really was.</p><p>With a team of talented writers and editors, we were able to grow SEO traffic to the <a href="https://webflow.grsm.io/webflow-blog-mm" target="_blank">Webflow Blog</a> from 25,000 visitors/month to over 250,000 visitors/month — so that should say something to how Google views this platform.<br/></p><figure style="max-width:377pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1543fed7b76ef24a93a_66fb0d9e986f24a3b993b7cf_6243c3bb3b5a182f653d129c_webflow-blog-growth.jpeg" loading="lazy" alt="Webflow blog SEO traffic growth"/></div><figcaption><em>Source: Ahrefs</em></figcaption></figure><p>And between me and you, Google’s own growth fund, <a href="https://www.capitalg.com/" target="_blank">CapitalG</a>, is an investor in Webflow (and an investor in companies like Airbnb, Stripe, Snapchat, Robinhood, Lyft, and more). <strong>So Google is very much aware of the premium status that Webflow websites bring.</strong></p><p>If you want to know how Webflow can be used for marketing teams and SEOs, I recommend checking out a couple of Webflow’s blog posts. <a href="https://webflow.grsm.io/webflow-for-marketing-mm" target="_blank">This post</a> goes over how marketing teams can utilize Webflow for their marketing campaigns, and <a href="https://webflow.grsm.io/marketers-seo-webflow-mm" target="_blank">this post</a> goes over all the SEO features of Webflow (written by yours truly).</p><p>There are also tons of built-in SEO tools that allow you to edit your sitemap, add schema markup, and edit meta data on any page on your Webflow site.</p><div class="w-embed"><a name="webflow-website-types"></a></div><h2>6 different types of sites you can build with Webflow</h2><p>With Webflow, you can build almost any site you can think of. From online stores to personal portfolio websites, you can do it all in one place.</p><p>Here are a few (but not limited to) different types of websites you can build with Webflow:</p><h3>SaaS and business websites</h3><p>This is probably the most popular type of Webflow website out there. Some of the <a href="https://www.marketermilk.com/blog/best-saas-websites">best SaaS websites</a> such Jasper (formerly Jarvis), Pipe, and Ramp are using Webflow to power their entire <a href="https://www.marketermilk.com/blog/saas-content-marketing">SaaS content marketing</a> operation.<br/></p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a982_66fb0d9e986f24a3b993b7d5_6243c3bb3b5a1894373d129d_jarvis-ai.jpeg" loading="lazy" alt="Jarvis AI"/></div><figcaption><a href="https://www.jarvis.ai/" target="_blank"><em>Jasper AI</em></a><em> uses Webflow to power their website</em></figcaption></figure><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1543fed7b76ef24a937_66fb0d9e986f24a3b993b7d2_6243c3bb3b5a18896b3d129e_Ramp.jpeg" loading="lazy" alt=""/></div><figcaption><a href="https://ramp.com/" target="_blank"><em>Ramp</em></a><em> uses Webflow to power their website</em></figcaption></figure><p><strong>If you want to check out more Webflow business websites you can </strong><a href="https://webflow.grsm.io/showcase-saas-mm" target="_blank"><strong>view them in the showcase here</strong></a><strong>.</strong>‍</p><h3>Media and blog websites</h3><p>Webflow’s CMS (content management system) allows you to build media sites that can scale and are loved by Google. With flexible content management tools, it’s pretty easy to build robust blogs and niche media sites.<br/></p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a970_66fb0d9f986f24a3b993b87f_6243c3bb3b5a1826913d129f_living-cozy.jpeg" loading="lazy" alt="Living Cozy"/></div></figure><p><a href="https://www.livingcozy.com/" target="_blank">Living Cozy</a> is a Webflow media website in the furniture niche that gets over 150,000 visitors a month just from Google SEO alone.</p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a963_66fb0d9e986f24a3b993b803_6243c3bb3b5a189b903d12a0_marketer-milk.jpeg" loading="lazy" alt="Marketer Milk homepage"/></div></figure><p>Even this website, <a href="https://www.marketermilk.com/" target="_blank">Marketer Milk</a>, is a curation website that is built with Webflow. The homepage updates every weekday with fresh marketing news, resources, and guides.<br/></p><p><strong>Shameless plug:</strong> If you want to become a better marketer, consider subscribing to our weekly newsletter. Every week, we send you the best marketing content curated from around the web.</p><p><strong>If you want to check out more Webflow blog websites you can </strong><a href="https://webflow.grsm.io/blog-websites-mm" target="_blank"><strong>view them in the showcase here</strong></a><strong>.</strong><br/></p><h3>Ecommerce stores</h3><p>Webflow Ecommerce can be very powerful. But it can also be very complex because of its powerfulness (is that even a word?).</p><p>If you’re a mom-and-pop shop looking to quickly build an ecommerce website with minimal backend management, you’re probably better off using Shopify (at the moment).</p><p>Webflow Ecommerce is a viable option for sites that need totally custom solutions. From design, to shipping logistics. Unlike Shopify that gives you a full backend, Webflow Ecommerce backend is pretty barebones and requires you to <a href="https://www.marketermilk.com/blog/best-webflow-plugins">integrate with third-party tools</a> like Shippo or Shipstation.</p><p>For some large ecommerce stores (think hims, Curology, or Depop) this is a good thing, but for smaller businesses this can be a hassle. It all depends on your use case.</p><p>It’s also possible to use both Webflow and Shopify at the same time. Check out <a href="https://www.udesly.com/webflow-to-shopify/" target="_blank">Udesly</a> for more.</p><p>Where Webflow Ecommerce currently shines is with digital products. <a href="https://www.digital-dollar.store/" target="_blank">Here’s an example</a> of a digital goods ecommerce store made in Webflow.<br/></p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1543fed7b76ef24a944_66fb0d9e986f24a3b993b806_6243c3bb3b5a18de793d12a1_l%252527intendance.jpeg" loading="lazy" alt="L’Intendance"/></div><figcaption><a href="https://www.lintendance.co/" target="_blank"><em>L’Intendance</em></a><em> uses Webflow for their ecommerce store</em></figcaption></figure><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9d3_66fb0d9e986f24a3b993b809_6243c3bb3b5a1829923d12a2_webflow-merch-store.jpeg" loading="lazy" alt="The Webflow Merch Store"/></div><figcaption><a href="https://store.webflow.com/" target="_blank"><em>The Webflow Merch Store</em></a><em> is made entirely with Webflow</em></figcaption></figure><p><strong>If you want to check out more Webflow Ecommerce websites you can </strong><a href="https://webflow.grsm.io/showcase-ecommerce-mm" target="_blank"><strong>view them in the showcase here</strong></a><strong>.</strong>‍</p><h3>Membership and marketplace websites</h3><p>Webflow <a href="https://webflow.grsm.io/no-code-2021-mm" target="_blank">recently announced</a> that it is bringing logic and memberships to their platform. This means that you can create complex websites with gated membership access.</p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9f4_66fb0d9e986f24a3b993b7d8_6243c3bb3b5a1835d93d12a3_business-insider-gated-content.jpeg" loading="lazy" alt="Business Insider gated content"/></div><figcaption><em>You can create gated content similar to how Business Insider does it.</em></figcaption></figure><p>Whether you’re creating a marketplace, an online course, digital product website, or a Substack-like newsletter, you’ll be able to do it all in Webflow.</p><p>Prior to Webflow announcing the ability to use logic and memberships, you could use platforms like Zapier (for logic) and Memeberstack (for memberships). Many websites still have this setup.</p><p>In fact, many <a href="https://www.marketermilk.com/blog/best-webflow-websites">Webflow websites</a> that are essentially web apps currently run via Webflow (the main platform), Zapier (logic), Airtable (database), and Memeberstack (user logins).</p><p>But pretty soon, all you’ll need is Webflow.</p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a979_66fb0d9e986f24a3b993b7db_6243c3bb3b5a181de43d12a4_swipe-files.jpeg" loading="lazy" alt="Swipe Files"/></div><figcaption><a href="https://www.swipefiles.com/membership" target="_blank"><em>Swipe Files</em></a><em> uses Webflow for their memberships</em></figcaption></figure><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9a7_66fb0d9e986f24a3b993b80c_6243c3bb3b5a18bb303d12a5_master-the-handpan.jpeg" loading="lazy" alt="Master The Handpan"/></div><figcaption><a href="https://www.masterthehandpan.com/" target="_blank"><em>Master The Handpan</em></a><em>, an online school, is made with Webflow</em></figcaption></figure><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a969_66fb0d9e986f24a3b993b80f_6243c3bb3b5a18001f3d1298_unicorn-factory.jpeg" loading="lazy" alt="Unicorn Factory freelance marketplace"/></div><figcaption><a href="https://www.unicornfactory.nz/" target="_blank"><em>Unicorn Factory</em></a><em> uses Webflow for their marketplace</em></figcaption></figure><p>‍<strong>If you want to check out more Webflow membership websites you can </strong><a href="https://webflow.grsm.io/showcase-membership-mm" target="_blank"><strong>view them in the showcase here</strong></a><strong>.</strong>‍</p><h3>Portfolio and personal websites</h3><p>There are two very popular website types that are built in Webflow — <a href="https://www.marketermilk.com/blog/best-website-builder-for-small-business">business websites</a> and portfolios.</p><p>Portfolios in Webflow are so popular that Webflow University released <a href="https://university.webflow.com/courses/2021-portfolio-course" target="_blank">a very popular course</a> on the subject (that’s a lot of popular).</p><p>There are some amazing web design and <a href="https://www.marketermilk.com/blog/photography-website-templates">photography portfolios built with Webflow</a>. In fact, many of them have won awards on the web design website <a href="https://www.awwwards.com/" target="_blank">Awwwards</a> — a reputable website award site (that&#x27;s a lot of awa... never mind).<br/></p><figure style="max-width:1563pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9bf_66fb0d9e986f24a3b993b85a_6243c3bb3b5a18a2603d12a6_matthew-munger-portfolio.jpeg" loading="lazy" alt="Mathew Munger’s Webflow portfolio"/></div><figcaption><em>Mathew&#x27;s Webflow portfolio is a Mac throwback (and it’s </em><a href="https://webflow.grsm.io/matt-os-mm" target="_blank"><em>available to clone</em></a><em>).</em></figcaption></figure><p><strong>If you want to check out more Webflow portfolio websites you can </strong><a href="https://webflow.grsm.io/showcase-portfolio-mm" target="_blank"><strong>view them in the showcase here</strong></a><strong>.</strong></p><h3>Landing pages</h3><p>You might think that landing pages aren’t a “type of website.” But I decided to make this its own section because Webflow is a very impressive tool for building landing pages at scale.</p><p>With Webflow CMS, you can create a <a href="https://webflow.grsm.io/lp-design-system-blog-mm" target="_blank">landing page design system</a> (think template) that you can reuse over and over again.</p><p>This is very powerful if you need to create landing pages for different product use case, category, or audience pages. Whether you need landing pages for ad campaigns or to capture more keywords for organic search, building landing pages in Webflow is quite underrated.<br/></p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9d0_66fb0d9e986f24a3b993b812_6243c3bb3b5a1884803d12a7_upwork-landing-page.jpeg" loading="lazy" alt="Upwork landing page"/></div><figcaption><em>An </em><a href="https://www.upwork.com/cat/sales-and-marketing" target="_blank"><em>Upwork category landing page</em></a><em> made in Webflow</em></figcaption></figure><p>There&#x27;s <a href="https://webflow.grsm.io/upwork-blog-mm" target="_blank">a really interesting article</a> on the Webflow Blog on how Upwork uses Webflow CMS to build incredible <a href="https://www.marketermilk.com/blog/which-attributes-describe-a-good-landing-page-experience">landing page experiences</a>. I highly recommend checking out.</p><p><strong>If you want to check out more Webflow landing pages you can </strong><a href="https://webflow.grsm.io/showcase-landing-mm" target="_blank"><strong>view them in the showcase here</strong></a><strong>.</strong></p><div class="w-embed"><a name="how-it-works"></a></div><h2>How it works: The Webflow ecosystem explained</h2><p>Webflow is really big. It can be hard to know everything that the platform, and company, has to offer.</p><p>Here, I’ll break down everything you need to know about Webflow as a whole, from product features to resources created by the company and community.</p><div class="w-embed"><a name="webflow-features"></a></div><h3>Webflow product feature set</h3><p>At its core, Webflow is an extremely robust and flexible website builder. There are different parts to the platform, shipped at different points in time, that allow users to build really complex websites.</p><h4>The Designer</h4><p>The <a href="https://webflow.grsm.io/webflow-designer-mm" target="_blank">Webflow Designer</a> is at Webflow’s core. The Designer refers to the interface in which you build and design responsive websites in Webflow — it is your canvas.<br/></p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a985_66fb0d9e986f24a3b993b7e1_6243c3bb3b5a186a763d12b0_Webflow-designer.jpeg" loading="lazy" alt="Webflow Designer canvas"/></div></figure><p>In the Designer, you have access to your elements panel, symbols (pre-built layouts), navigator, ecommerce, CMS settings, and style panel.</p><p>The Designer lets you drag and drop HTML elements onto the canvas. From there, you can view your elements in the navigator (on the left side of the Designer). <br/></p><figure style="max-width:785pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a988_66fb0d9e986f24a3b993b7de_6243c3bb3b5a180e213d12b1_webflow-style-panel.jpeg" loading="lazy" alt="Webflow style panel"/></div></figure><p>Once you have your elements on the canvas, you use the style panel on the right to style using CSS.</p><p>The Designer is basically where all the website designing happens. I&#x27;ll dive a bit deeper into this when we get to the &quot;how to learn Webflow quickly&quot; section.</p><h4>The CMS</h4><p>The <a href="https://webflow.grsm.io/webflow-cms-mm" target="_blank">Webflow CMS</a> is where all of your content and data is stored. If the Designer is your physical body, your content management system (CMS) is your brain.</p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9aa_66fb0d9e986f24a3b993b815_6243c3bb3b5a18c8cc3d12b2_webflow-cms.jpeg" loading="lazy" alt="Blog post in Webflow CMS"/></div></figure><p>Here you can write, edit, and update content to your site. You can also use the CMS to create different content structures, whether you need blog posts, author pages/bios, cooking recipes, directory pages, landing pages, and more.</p><p>Whatever you create in the CMS, you can bind to your designs in the Designer.</p><p>So if you’re designing a blog post page in the Designer, you can link your CMS collections list called &quot;blog posts&quot; to your design. That way, when you publish a blog post in the CMS, it populates in the article page design you made in the Designer.</p><p>To make it a bit clearer, take this page you are currently on. This is a CMS template page I created in the Webflow Designer — specifically made for blog posts. I only created this article template one time and then told Webflow that for every blog post I add to the CMS, have the blog post populate inside of this CMS template page.<br/></p><figure style="max-width:1086pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a95c_66fb0d9e986f24a3b993b7e4_6243c3bb3b5a1828a93d12b3_webflow-dynamic-content.jpeg" loading="lazy" alt="Dynamic content in Webflow"/></div><figcaption><em>Screenshot of binding CMS content to a web design</em></figcaption></figure><p>You can access the CMS straight inside of the Designer, or you can use the Webflow Editor (which is just a more user-friendly way of editing content for different team members, like marketers and content editors, that aren’t actually designing a website in Webflow).</p><h4>Ecommerce</h4><p><a href="https://webflow.grsm.io/webflow-ecommerce-mm" target="_blank">Webflow Ecommerce</a> is what you use to create, you guessed it, ecommerce websites.</p><figure style="max-width:1080pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1543fed7b76ef24a94d_66fb0d9e986f24a3b993b7ea_6243c3bb3b5a1876053d12b4_webflow-ecommerce.jpeg" loading="lazy" alt="Webflow Ecommerce"/></div></figure><p>There’s not much to say here besides that Webflow Ecommerce is a very flexible tool for creating totally custom ecommerce solutions. You still design everything as you normally would any other website, in the Designer.</p><p>The only thing that changes is that you need to specifically be on an ecommerce plan that gives you access to product listings, inventory, and orders. We&#x27;ll talk about pricing plans later.</p><figure style="padding-bottom:56.206088992974244%" class="w-richtext-align-fullwidth w-richtext-figure-type-video"><div><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/wkhRnmLxKH4" title="This is brand-first commerce. This is Webflow Ecommerce."></iframe></div></figure><p>If a platform like Shopify is the whole car, Webflow Ecommerce is kinda like the car frame + engine. You have mostly everything you need to drive the car with Webflow Ecommerce, but you’ll need to pair it up with third-party tools to get it really going.</p><p>For larger ecommerce brands that don’t use Shopify, this can be a plus. Because they can most likely continue to use their own custom fulfillment and shipping logistics, but now have the freedom to create a totally custom site tailored to their brand — from product page to checkout page.</p><p>For smaller websites, or dropshipping stores, you might want to stick with Shopify. Although, if you are dropshipping with Printful, you can use Webflow — there is an <a href="https://www.printful.com/integrations/webflow" target="_blank">integration specifically made</a> for this use case.</p><h4>Logic</h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1543fed7b76ef24a950_66fb0d9e986f24a3b993b7e7_6243c3bb3b5a18508d3d12b5_Webflow-logic.jpeg" loading="lazy" alt="Webflow Logic"/></div></figure><p>At the time of writing this review, <a href="https://webflow.grsm.io/webflow-logic-mm" target="_blank">Logic</a> is not currently available to the public. But, it is coming out in 2022. Logic will allow users to create more custom workflows inside of Webflow.</p><p>Think automation.</p><p>Say you have a job board website built in Webflow. When someone posts a job, Logic will then take that submission and turn it into an actual job listing on your site — without you needing to manually do it. Of course, you can set rules and customize things to fit the exact workflow you need.</p><p>You can actually do this right now with tools like Zapier or Integromat, but pretty soon you won’t need those third-party tools.</p><p>In fact, I use Zapier for this website specifically for creating logic on the site. For example, when you <a href="https://www.marketermilk.com/submit" target="_blank">submit a resource to Marketer Milk</a>, that submission is sent to a database via Zapier. So, Logic will be a huge improvement to how people build in Webflow.</p><p>This is one step closer to building full web applications using just Webflow.</p><h4>Memberships</h4><p><a href="https://webflow.grsm.io/webflow-memberships-mm" target="_blank">Webflow Memberships</a> is another feature that, at the time of writing this, is currently in private beta. It should be available to the public this year, 2022.<br/></p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1543fed7b76ef24a94a_66fb0d9e986f24a3b993b818_6243c3bb3b5a18c5283d12b6_Webflow-memberships.jpeg" loading="lazy" alt="Webflow Memberships"/></div></figure><p>With Memberships, you will be able to create user logins on your Webflow site. This will allow you to create gated content and specific pages to your website that are only accessible to those who sign up and are logged in to your website.</p><p>Just like with Logic, you can currently do this via a third-party tool like <a href="https://www.memberstack.com/" target="_blank">Memberstack</a>. But pretty soon, you will be able to do it all in Webflow.</p><p>I guess creating software without knowing how to code may not be that far away after all.<br/></p><h4>Hosting</h4><p>And last but not least, to put everything together, we have <a href="https://webflow.grsm.io/webflow-hosting-mm" target="_blank">Webflow Hosting</a>. </p><p>Webflow Hosting is Webflow’s own web hosting service. In fact, Webflow Hosting was a big reason why I ended up migrating to Webflow as my website building platform of choice.</p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a95f_66fb0d9e986f24a3b993b7ed_6243c3bb3b5a1819973d12b7_Webflow-hosting-stack.jpeg" loading="lazy" alt="Webflow Hosting stack"/></div></figure><p>Built on Amazon Web Services, Webflow Hosting is used and trusted by some of the biggest websites out there. You don’t have to deal with admin dashboards, FTP’s, cPanel’s, or complex domain setups.</p><p>But the biggest selling points for me personally are the speed, traffic scalability, free SSL, and enterprise-grade security.</p><p>Just knowing that a website like <a href="https://metamask.io/" target="_blank">Metamask</a>, that gets over 12 million visitors a month, is hosted on Webflow makes me confident knowing I won&#x27;t run into any bandwidth issues.</p><div class="w-embed"><a name="webflow-resources"></a></div><h3>Webflow resources</h3><p>Here are a handful of different resources that are produced by Webflow and the community:</p><h4>Webflow University<br/></h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9e2_66fb0d9e986f24a3b993b81b_6243c3bb3b5a1865c43d12c3_Webflow-University.jpeg" loading="lazy" alt="Webflow University"/></div></figure><p><a href="https://university.webflow.com/" target="_blank">Webflow University</a> is a completely free resource for learning how to build websites in Webflow. There are amazing Webflow University reviews as it&#x27;s also a great place to learn about web design in general.</p><p>They have courses ranging from Webflow tutorials, freelancing tutorials, and the basics of web design.</p><h4>Webflow TV<br/></h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9df_66fb0d9e986f24a3b993b81e_6243c3bb3b5a18456a3d12c4_Webflow-TV.jpeg" loading="lazy" alt="Webflow TV"/></div></figure><p><a href="https://webflow.grsm.io/webflow-tv-mm" target="_blank">Webflow TV</a> is Webflow’s curation platform that brings together all content related to Webflow and web design in one place.</p><p>The content on Webflow TV is a combination of videos created by the community and fans on YouTube. It also houses a docu-series produced by Webflow called Generation No-Code.</p><h4>Webflow Templates<br/></h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a98e_66fb0d9e986f24a3b993b821_6243c3bb3b5a1857643d12c5_Webflow-templates.jpeg" loading="lazy" alt="Webflow Template Marketplace"/></div></figure><p>The <a href="https://webflow.grsm.io/webflow-templates-mm" target="_blank">Webflow Template Marketplace</a> is your go to place for premium Webflow website templates. All of the templates in the marketplace are designed by professional Webflow developers, and each template goes through a rigorous quality review process before it is distributed on the marketplace.</p><p>The great thing about Webflow is that every website is totally customizable. So that means even website templates are fully customizable. If you don’t like a certain aspect of the template, you can easily change it up yourself.</p><p>You can even copy and paste elements from other templates to mix and match and create something totally new. I&#x27;ve complied a list of what I personally believe are the <a href="https://www.marketermilk.com/blog/best-webflow-templates">best Webflow templates</a> right now.</p><h4>Webflow Showcase<br/></h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a99a_66fb0d9e986f24a3b993b824_6243c3bb3b5a1859c13d12c6_Webflow-Showcase.jpeg" loading="lazy" alt="Webflow Showcase"/></div></figure><p>The <a href="https://webflow.grsm.io/webflow-showcase-mm" target="_blank">Webflow Showcase</a> is full of user generated content and Webflow assets. Designers building in Webflow can showcase their projects in the showcase, allowing others to use their projects or find inspiration.</p><p>You can find tons of &quot;cloneable&quot; projects in the showcase. Some designers decide to give back to the community by submitting a wide variety of UI kits and templates for other Webflow designers to use for free.</p><p>If you need to find a certain section to a website, such as a social media feed, contact page, or cool button animation, chances are there are a few cloneable projects you can copy and paste into your own Webflow website.</p><p>Sometimes you&#x27;ll even find some people straight up post complete website templates for others to clone for free.</p><p>However, unlike the template marketplace, anyone can post to the Webflow Showcase — with no official quality control. So you’ll want to double check the quality of design for some cloneable projects.</p><h4>Webflow Experts<br/></h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9b6_66fb0d9e986f24a3b993b827_6243c3bb3b5a1807473d12c7_Webflow-Experts.jpeg" loading="lazy" alt="Webflow Experts"/></div></figure><p>If you don’t have the time, or expertise, to create your own Webflow website, you can have a Webflow expert do it for you.<a href="https://experts.webflow.com/">‍</a></p><p><a href="https://experts.webflow.com/" target="_blank">Webflow Experts</a> is a great way to find freelance Webflow designers ready to build you the exact Webflow website you’re looking for. Just like the template marketplace, every designer on Webflow Experts goes through an application process that is reviewed by an internal team at Webflow.</p><h4>Webflow Forum<br/></h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a966_66fb0d9e986f24a3b993b7f0_6243c3bb3b5a1815003d12c8_Webflow-Forum.jpeg" loading="lazy" alt="Webflow Forum"/></div></figure><p>The <a href="https://forum.webflow.com/" target="_blank">Webflow Forum</a> is a great place to find answers to very specific questions about Webflow. You’ll most likely come across the forum when you’re deep in a Webflow project build and you get stuck on something and end up Googling it.</p><p>When I personally started learning how to use Webflow, the forum was a great place to find solutions to specific problems I had, especially around adding custom code to my projects.</p><p>If you have any questions that you cannot find already answered, you can simply ask them in the Forum and someone from the community, or customer support, should respond.</p><h4>Webflow Blog<br/></h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a992_66fb0d9e986f24a3b993b82a_6243c3bb3b5a18cb423d12c9_Webflow-blog.jpeg" loading="lazy" alt="Webflow Blog"/></div></figure><p>The <a href="https://webflow.grsm.io/webflow-blog-mm" target="_blank">Webflow Blog</a> is a blog about responsive web design, Webflow, and all things web design inspiration.</p><p>Webflow posts a lot to their blog. If you need to find resources for inspiration, it’s on the blog. If you need to find company news, it’s on the blog. If you need Webflow tutorials, it’s on the blog. You get the point.</p><h4>Webflow Updates</h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1543fed7b76ef24a953_66fb0d9e986f24a3b993b7f3_6243c3bb3b5a1804ac3d12ca_Webflow-updates.jpeg" loading="lazy" alt="Webflow updates"/></div></figure><p><a href="https://webflow.grsm.io/webflow-updates-mm" target="_blank">Webflow Updates</a> is where you can find updates on any new features that are released to the Webflow platform.</p><p>From product releases, improvements, and bug fixes — it&#x27;s all on Webflow Updates.</p><h4>Webflow Wishlist<br/></h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9dc_66fb0d9e986f24a3b993b82d_6243c3bb3b5a18f98b3d12cb_Webflow-wishlist.jpeg" loading="lazy" alt="Webflow Wishlist"/></div></figure><p><a href="https://wishlist.webflow.com/" target="_blank">Webflow Wishlist</a> is a place you can go to request certain features for Webflow. </p><p>Historically, Webflow has used the wishlist as a way to gauge demand for new feature releases.</p><p>For example, the top request on the wishlist has been about bringing user memberships to Webflow, and now that feature is in beta!</p><p>If you want to see what features others have requested, or there’s one you want to request, be sure to check out the wishlist.</p><h4>Webflow Customer Stories<br/></h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a99d_66fb0d9e986f24a3b993b830_6243c3bb3b5a18e7e83d12cc_Webflow-Case-studies.jpeg" loading="lazy" alt="Webflow case studies and customer stories"/></div></figure><p>If you want to see how other companies have used Webflow, <a href="https://webflow.grsm.io/customer-stories-mm" target="_blank">customer stories</a> is a great place to look.</p><p>There are a handful of case studies on the Webflow Blog as well, but the customer stories page is where you’ll find more official information.</p><h4>Webflow Community<br/></h4><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9b9_66fb0d9e986f24a3b993b7f6_6243c3bb3b5a1881f03d12cd_Webflow-community.jpeg" loading="lazy" alt="Webflow Community"/></div></figure><p>And last but not least, <a href="https://webflow.grsm.io/webflow-community-mm" target="_blank">Webflow Community</a>. Webflow Community is a great place to get involved with all things Webflow. Here you can subscribe to the Webflow Newsletter and be updated for when different Webflow events are happening.</p><p>If you want to stay in the know for all things Webflow, this is a great resource to check out.</p><p>Webflow also has a pretty active social media presence, whether it&#x27;s on Facebook, Instagram, Twitter, or LinkedIn. If you want to stay the most up to date about anything Webflow related, I&#x27;d recommend following at least one of their social media accounts. Twitter will most likely be the best one IMO.</p><div class="w-embed"><a name="webflow-cost"></a></div><h2>How much does Webflow actually cost?</h2><p>Webflow offers many different pricing tiers. For some, Webflow pricing can seem a bit confusing. Hopefully I can break it down in simple terms.</p><p>You can think of Webflow as having two different paid plans — workspace (formerly known as account) plans and site plans. However, you need both of them to make it work.</p><p>I’m going to explain the difference between each plan, and what they do below. But if you’re more of a video person, this is a great resource to check out:</p><figure style="padding-bottom:56.206088992974244%" class="w-richtext-align-fullwidth w-richtext-figure-type-video"><div><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/AGMKp33QWXs" title="Webflow Pricing Explained (Hosting &amp; Workspace plans 2024)"></iframe></div></figure><div class="w-embed"><a name="webflow-plans"></a></div><h3>Workspace plans</h3><p>You can think of an <a href="https://webflow.grsm.io/webflow-account-plan-mm" target="_blank">workspace plan</a> as your main plan for your Webflow account.</p><p>When you first sign up for Webflow, you are essentially creating one of these plans for yourself.</p><p>This plan houses all of your Webflow projects/websites. (I use the term &quot;websites&quot; and &quot;projects&quot; interchangeably. They are the same thing.) It will make more sense when you have multiple Webflow websites, but this plan is important because it’s what determines how many websites you can have linked to one Webflow account.</p><p>For example, you could have a personal website, your side business website, a website you&#x27;re working on for a client, and a bunch of templates or websites you cloned from the Webflow Showcase all under one email/account — your Webflow account plan.</p><p>When you first create a free Webflow workspace, you are automatically subscribed to the Starter account plan. This is a free plan that allows you to have two projects linked to your account.</p><p>If you need more projects, you’ll need to upgrade to a Lite plan (up to 10 projects), or a Pro plan (unlimited projects).</p><p>Pricing for these account plans are as follows:</p><ul role="list"><li><strong>Starter:</strong> Free plan that gives you up to two websites</li><li><strong>Lite:</strong> $28/month ($19 paid annually) plan that gives you up to 10 websites</li><li><strong>Pro:</strong> $60/month ($49 paid annually) plan that gives you unlimited websites</li></ul><figure style="max-width:2538pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9bc_66fb0d9e986f24a3b993b841_668b4159c3a8abb2eff0ca0c_webflow-workspaces-plans.jpeg" loading="lazy" alt="Webflow workspaces plans pricing"/></div></figure><p>So to recap, you are limited to two website’s on a free account plan. If you want to have more than two websites/projects then you will have to upgrade to either a Lite or Pro plan.</p><p>And remember, this account plan is ONLY for the number of projects you have linked to your account. It has nothing to do with how you use those projects. That is where the individual site plan comes into play.</p><h3>Site plans</h3><p>Individual <a href="https://webflow.grsm.io/webflow-site-plans-mm" target="_blank">site plans</a> are hosting plans for each individual website/project you have. By default, when you create your first Webflow website, you have both a free account plan and a free site plan (on your new website).</p><p>The free site plan allows you to build a two-page website in Webflow and publish your website to the internet using a “.webflow.io” subdomain.</p><p>If you want to use a custom domain, have more than two-pages on your site, or even use the CMS to create a blog, you need to upgrade your website to a paid site plan — essentially a web hosting plan.</p><p>Pricing for site plans are as follows:<strong>‍</strong></p><ul role="list"><li><strong>Free:</strong> Gives you a free two-page website on a webflow.io subdomain</li><li><strong>Basic: </strong>$18/month ($14 paid annual) for simple websites that don’t need a CMS</li><li><strong>CMS (most popular):</strong> $29/month ($23 paid annually) best for regular websites with blogs</li><li><strong>Business:</strong> $49/month ($39 paid annually) for larger, high trafficked websites and media blogs<strong>‍</strong></li><li><strong>Enterprise: </strong>Custom solution that will require you to contact sales at Webflow<br/></li></ul><figure style="max-width:2814pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9e9_66fb0d9e986f24a3b993b845_668b4095cd9c80544428597f_webflow-pricing.jpeg" loading="lazy" alt="Webflow site plan pricing"/></div></figure><p>Each project/website needs its own site plan. With the account plan, you only need one account plan. But if you have multiple websites under one account, you need multiple site plans (one site plan for each individual website).</p><p>Chances are, you’ll probably need a CMS plan if you plan on creating your typical website with a blog. The CMS plan will also give you access to a handful of other Webflow features like site search, not included with the Basic plan.</p><p>There are also separate Ecommerce plans that are treated just like site plans. These will run you a little more in price compared to standard site plans.<strong>‍</strong></p><p>So to recap, <strong>an account plan is a plan for all of your websites/projects, and a site plan is web hosting for each individual website/project.</strong>‍</p><div class="w-embed"><a name="who-should-use-webflow"></a></div><h2>Who should use Webflow? Is Webflow right for you?</h2><p>Professional web designers or creators looking to build fully custom websites, while eliminating the need to become well versed in programming, should consider using Webflow.</p><p>If you’re a <a href="https://www.marketermilk.com/blog/hello-bonsai-review">freelance web designer</a>, web developer, or agency, Webflow can seriously be a game changer for you.</p><p>I’ve seen freelancers and web design agencies make multiple six and seven figures just from providing Webflow development services. This space is growing really fast, and I see the growth continuing to rise for the next few years.</p><p>If I could compare it to anything, Webflow today is like what Shopify was back in 2015. If that doesn’t get you excited about this platform then I don&#x27;t know what will.</p><p>But besides just Webflow being for web designers and web developers, it’s actually a very powerful tool for marketers. It’s really easy to tailor things to your brand, ship new pages on your site quickly, and optimize for conversions and SEO.</p><p>It&#x27;s pretty much your typical WordPress website replacement.<strong>‍</strong></p><p><strong>And yes, I am fully aware I’ve been sounding biased in this article.</strong> Webflow did not pay me to write this article. But I talk a lot of good because I have faith in Webflow. I&#x27;ve seen its power, and I&#x27;ve seen so many mind-boggling websites being built with it.</p><p>But, in an effort to not be so biased, <strong>I’m about to tell you who shouldn’t use Webflow.</strong></p><p>The biased version of me wants to say that no matter how small the project is, just start it in Webflow. This way you’ll learn the platform sooner than later, and you won’t have to worry about going through the battle of migrating over from a different platform in the future.</p><p>The unbiased version of me would say that if you are thinking about starting a simple website, maybe just a couple pages or just one landing page, then go with something cheaper like <a href="https://carrd.co/" target="_blank">Carrd</a>. Once you decide to fully commit to growing your website, switch to Webflow.</p><p>I only say this because the difficult thing about Webflow for some, besides the learning curve, would have to be its price.</p><p>If you’re in a country that uses the US dollar, or who’s currency has a similar value to USD, Webflow’s pricing model is actually quite good for the value you get — an interface that lets you create a fully custom website, an amazing CMS, and web hosting that is pretty outstanding.</p><p>BUT, if you live in a country where the currency is valued a lot less than the US dollar, Webflow’s pricing can seem a bit inaccessible</p><p>I’m sure Webflow is aware of this, and there may be changes made to the pricing structure for different countries in the future. But until then, <strong>Webflow can be a bit expensive if your country&#x27;s currency is not in USD (or of equivalent value).</strong></p><p>In that case, I would look for alternative ways to get a website up and running. But, depending on your situation, I know Webflow has a few different discounts for <a href="https://webflow.grsm.io/webflow-for-students-mm" target="_blank">students</a> and <a href="https://webflow.grsm.io/webflow-for-startups-mm" target="_blank">startups</a>. So, you can possibly leverage those.</p><div class="w-embed"><a name="is-webflow-hard"></a></div><h2>Is Webflow hard to use?</h2><p>The thing to remember is that Webflow is a professional web development tool. It’s not going to be as easy as creating a website with Wix or Squarespace. But that small sacrifice in ease of use is rewarded with the ability to have total design freedom.</p><p>The key word to remember here is “professional.” Webflow is a professional tool just like how Photoshop is a professional photo editing tool.</p><p>Webflow is to Photoshop, as Canva is to Squarespace — if that makes any sense.</p><p>As mentioned earlier in this post, I’ve had a pretty complicated relationship with Webflow. I first signed up for the platform with the intention to create a custom website that I could possibly export the code from. And yes, Webflow is the tool that can let you do that.</p><p>But my expectations for how quickly I could learn the platform were totally off.</p><p>To be totally honest, I decided to try Webflow after almost a year of giving up on it because I secretly wanted to be a really good web designer. I wanted a creative outlet.</p><p>I’m not at pro web designer status yet, but I have gotten substantially better — I made this entire website from scratch in Webflow. There are parts of it I&#x27;d like to make better, but I&#x27;m too lazy right now. Maybe I&#x27;ll get to it when I have a sudden burst of motivation that seems to come out of nowhere, and never when I need it most.</p><p>But seriously, after I saw our creative director at the agency I was working at use Webflow with such ease, I knew that I could eventually get to that point (#GrowthMindset). I just had to be patient and <em>actually want</em> to learn.</p><p>In hindsight, I gave up on Webflow at first simply due to the fact that I had no idea how websites actually work. I was very impatient and had a “duct tape it together” mentality instead of doing things right — as many of us have. Shortly after I gave up, I built a WordPress site that I felt lackluster about.</p><p>If I could go back, I would have slapped myself for giving up too early.<br/></p><figure style="max-width:1600pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9ec_66fb0d9e986f24a3b993b848_6243c3bb3b5a1845803d12d6_webflow-wordpress-meme.jpeg" loading="lazy" alt="Webflow vs WordPress meme"/></div></figure><p>The other thing was that, at the time, Webflow University wasn&#x27;t what it is today. And all the content I was consuming online around how to create a website told me that WordPress was the only way to go. But now I realize all those blogs saying to use WordPress simply do so because of all the high-paying web hosting affiliate programs out there (don’t @ me).</p><p>That&#x27;s why, while at Webflow, I made the Webflow homepage rank on the first page of Google for the search term &quot;how to create a custom website&quot; — to bring more visibility to this platform.</p><p>Because it’s human nature to be skeptical about new technologies that challenge the status quo, especially ones that claim they can do a better job than the current industry standard tools.</p><p>But I guess all industry standard tools go through this process.</p><p>They aren’t industry standard until they become industry standard.</p><p>It can take years, even decades, for really good products to become “mainstream.” Look at Apple, for example.</p><p>When it comes to product adoption, you’ll first have the innovators (Webflow users in 2013), followed by the early adopters, the early majority, and so on.<br/></p><figure style="max-width:475pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9a0_66fb0d9e986f24a3b993b854_6243c3bb3b5a180d123d12d7_product-adoption-curve.jpeg" loading="lazy" alt="Adopter categorization on the basis of innovativeness"/></div><figcaption><em>Adopter categorization on the basis of innovativeness (</em><a href="https://www.ou.edu/deptcomm/dodjcc/groups/99A2/theories.htm" target="_blank"><em>source</em></a><em>)</em></figcaption></figure><p>If we look at the graph above, <strong>I would say Webflow is just now entering the early majority phase.</strong> So if you think that Webflow might be the platform for your specific use case, I highly recommend learning it sooner than later.</p><p>That way you can tell all your friends that you knew about Webflow before it blew up. Just like that indie artist you followed when they had less than 10k followers on Instagram, but is now &quot;mainstream.&quot;</p><p>And with that…</p><div class="w-embed"><a name="learn-webflow"></a></div><h2>How to learn Webflow quickly</h2><p>I’m not going to sugar coat it, if you’re not that technical, there will be a steep learning curve to Webflow.</p><p>However, I seriously think it&#x27;s mostly a shift in mindset that needs to occur to really get to that “aha-moment” with the platform as quick as possible.</p><p>Failing to reach that aha-moment is why many give up. It&#x27;s why I gave up.</p><p>So, the way to understand Webflow quickly is to come into the platform with the mindset that you’re designing with real HTML and CSS.</p><p><strong>You are coding.</strong> But instead of writing the code by hand, you are dragging around elements onto a canvas, and Webflow is writing the code in the background.</p><p>HTML is the text and different elements you see on a web page. CSS is how HTML is styled. For example, a button is an HTML element. But the color and shape of that button is CSS. The text you are currently reading is HTML, but the font of this text is styled using CSS (Cascading Style Sheets).</p><p>The words are HTML. The font is CSS.</p><p>In the Webflow Designer, you drag in HTML elements from the left elements panel, and style them using the CSS settings on the right panel.</p><figure style="max-width:1484pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9c5_66fb0d9e986f24a3b993b84b_6243c3bb3b5a18a2113d12ea_designing-in-webflow.jpeg" loading="lazy" alt="Designing in Webflow"/></div></figure><p><strong>This means that you need to establish an understanding of how HTML elements are supposed to be placed on a web page.</strong>‍</p><p>And once you understand that, <strong>you need to understand the best practices for how you should style those HTML elements with CSS</strong>.</p><p>Here are some great resources you can use to get started:<br/></p><ul role="list"><li>Webflow University: <a href="https://university.webflow.com/courses/webflow-101-crash-course" target="_blank">Webflow 101 crash course</a></li><li>Flux Academy: <a href="https://www.youtube.com/watch?v=vvyPj5bTcgQ" target="_blank">Learn Webflow in 16 minutes</a></li><li>Timothy Ricks: <a href="https://www.youtube.com/watch?v=81vzaO30720" target="_blank">Intro to Webflow for beginners</a><br/></li></ul><p>Honestly, my favorite would be to start with the Flux Academy link if you’re pressed on time.</p><p>If you have more time on your hands, Timothy Ricks has some of the best content about Webflow.</p><p>If you don&#x27;t want to watch a video, I wrote a blog post on the Webflow Blog giving you a basic tutorial on how to create a homepage in Webflow. It should give you a good idea of how to place HTML elements on a page and how to style them with CSS. You can <a href="https://webflow.grsm.io/webflow-tutorial-blog-mm" target="_blank">check it out here</a>.</p><p>However, the best way I found to learn Webflow is to build a project you have in mind that you want to build. If you get stuck, simply Google search your problems and the right forum post or resource will pop up to help you.</p><p>If you don’t have a specific project in mind, you can follow my secret way to learn fast.</p><p>You only truly learn through experience. <strong>The way I learned Webflow in just one weekend was to simply rebuild a template from scratch.</strong> On my laptop, I would have a blank Webflow canvas open. On my external monitor, I would open a free Webflow template, like <a href="https://webflow.grsm.io/webflow-fitnesso-template-mm" target="_blank">Fitnesso</a>, in preview mode.</p><figure style="max-width:1024pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/6707e1553fed7b76ef24a9ef_66fb0d9e986f24a3b993b868_62fd3b5f884070854b0550eb_building-in-webflow.jpeg" loading="lazy" alt="Building in Webflow"/></div><figcaption><em>Yes, I still use an Apple monitor from 2004. I like the design, okay!</em></figcaption></figure><p>From there, I would try to recreate a 1:1 version of the template. When I got stuck, I would look at the template (that was in preview mode) and see how the elements were placed, how the classes were named, and how they were styled.</p><p>“Did the template use Flexbox or Grid? Did they put a container inside of a section? Did they put this image inside of a div? Did they use padding or margin?” All of these questions would be answered by looking at templates in preview mode.</p><p>However, above all, come in with the mindset that it may take you some time to fully understand everything. Don’t get frustrated. I know, easier said than done.</p><p>But, I promise once you learn how to use Webflow, you’ll be so glad you tried. Ironically enough, you might even learn how to code by accident along the way.</p><p>If I were to relearn Webflow all over again, I would probably follow a process like this (in order):<br/></p><ul role="list"><li>Watch a couple YouTube videos on how to build in Webflow (and possibly try to follow along)</li><li>Attempt to rebuild a template (or parts of a template) using the 1:1 strategy</li><li>Build a project you have in mind (like a portfolio or side hustle) and as you get stuck, Google for solutions or look at a template in preview mode<br/></li></ul><p>Hope that helps!</p><h2>Conclusion</h2><p>If you made it this far into the article, I am forever grateful.</p><p>I hope this review of Webflow gave you a better understanding of what Webflow really is.</p><p>This is a very powerful and complex tool, definitely one of the more robust and best website builders out there. It’s honestly like the Apple of website builders (can’t believe I just said that).</p><p>As someone who got a chance to see what goes on internally, I can tell you that Webflow is here to stay, and dare I say, take over. It will only be a matter of time before it becomes a household name like WordPress, and every blogger and their dog starts talking about it.</p><p>And if you’re wondering why I left Webflow, it had nothing to do with the company or product. As you can see I am still very much in love with the product, and working at Webflow was my dream job.</p><p>But I came to realize that creating useful stuff is what makes me the most happy. I want to be a Webflow customer and make cool websites.</p><p>It’s like working at YouTube, but deep down you actually want to be a YouTuber, if that makes any sense. Sure you can do both. But it’s pretty intense if I’m being honest. For example, I wouldn’t have the mental capacity to write a review like this had I been working another job. I know a lot of people that can do it, but I can’t.</p><p>I also really love marketing. And it’s why I created this website — to help make valuable marketing information more discoverable. 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This site is not intended to provide financial advice and is for entertainment only. You can read our affiliate disclosure in our <a href="https://www.marketermilk.com/disclaimers" target="_blank">disclaimers</a>.</div></div><div class="author-byline"><img loading="lazy" width="179" alt="Omid Ghiam" src="https://cdn.prod.website-files.com/6243c3bb3b5a1852803d0c7f/65584a89d343e063ecb617b8_omid-ghiam.jpeg" class="image-120 author-byline"/><div class="author-byline-text">Hi, I’m Omid! A marketer, writer, no-code enthusiast, and founder of Marketer Milk! Previously, I worked at a marketing agency in Los Angeles,CA, and later led SEO and content marketing at Webflow in San Francisco, CA. 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