AI-powered field mapping for new contact lists isn't always accurate
Smart Bcc is a little fiddly
aims to simplify the sales process for small-to-medium businesses worldwide
aims to tackle CRM complexity
allows adding additional information to each person, deal, or organization
allows adding files to each person, deal, or organization
allows adding invoices to each person, deal, or organization
allows adding notes to each person, deal, or organization
allows adding tasks to each person, deal, or organization
allows changing the names of pipeline columns to reflect your sales process
allows drag-and-drop of deal cards to the correct stage
allows filtering by properties
allows stages to be customized
allows the data shown on the deal card to be customized
allows unlimited properties to be added
allows users to choose which features are shown in the main menu
allows users to hide features from the main menu
allows viewing of email correspondence linked to a specific contact or deal on higher plans
applies discounts to annual subscriptions
can be connected to a third-party lead scoring app such as Outfunnel
can be integrated with a third-party tool to provide lead scoring.
categorizes its integrations by revenue cycle stage
caters to the day-to-day needs of sales teams rather than upper management
charges more for extra features
costs $79
does not generate a lead score, even on the Advanced plan and higher
does not include lead scoring
does not offer a free plan
does not offer lead scoring features
email syncing is available only on higher-tier plans
email syncing is priced at $49 per month per user
enables creating custom fields even during the contact upload process
enables easy management of contacts
enables easy management of sales processes
excels in ease of use
excels in functionality
features a drag-and-drop pipeline
fills a crucial gap in the market
fulfills its stated promise
functions as a CRM tool
gives users a clear overview of sales priorities
has 400+ integrations with a wide range of tools
has a 2026 review
has a clean design
has a good range of features
has a mobile app available for download on Android and iOS
has a review titled 'Pipedrive CRM Review (2026)'
has a visually-rich interface
has a well-laid-out main menu
has a workflow editor that is less flexible than workflow editors in other CRMs.
has an extensive knowledge base
has an intuitive main menu for complete CRM novices
has an overall rating of 4.3
has clearly invested resources into designing a user-friendly product
has features to manage contacts
has features to manage deals
has features to manage leads
has limited automations that are available on the Growth plan and above
has limited workflows that are available on the Growth plan and above
helps prevent prequalified leads from accumulating in the deal pipeline
helps users get more done
helps users get the most out of its features without being overwhelmed
helps users visualize their sales processes
includes a meeting scheduler
includes around 40 templates to help you get started quickly
includes automations
includes group emails
includes phone support
includes project management features
includes templates
includes unlimited dashboards
includes web-to-mobile calls
includes workflow automation
is a 2026 review of Pipedrive CRM
is a CRM tool
is a cloud tool
is a customer relationship management (CRM) product
is a great option for users with little experience
is a pricing page
is affordable
is an excellent CRM software
is available in over 20 languages
is available only on higher-tier plans
is available only on the Professional plan and higher
is being evaluated for its worth in 2026
is compared with HubSpot
is compared with HubSpot in an article
is compared with HubSpot in the article 'Pipedrive vs HubSpot: A Close Call For HubSpot?'
is discussed in terms of its suitability for me
is easy for beginners to navigate
is easy to navigate for complete beginners
is easy to use
is evaluated for its worth in 2026
is intuitive to navigate
is missing a few key tools
is missing lead scoring
is not suitable for users seeking a free CRM
is particularly suitable for sales-driven campaigns.
is presented with the title 'Pipedrive CRM: Is it Worth it in 2026?'
is recommended for users seeking a tool to manage their sales process
is reviewed in 2026
is the brand/product mentioned in the content
is under review in 2026
is used by over 60% of customers
is well designed
is worth it in 2026
its workflow editor is less flexible than the workflow editors of other CRMs
lacks marketing features, including email marketing
lacks standard features such as lead scoring
launched in 2010
lists the price as $24
main menu is accessible from the left sidebar
offers AI-powered field mapping for new contact lists
offers Smart Bcc as an alternative to email syncing
offers a 14-day free trial
offers a good deal of functionality
offers a good range of pro features for sales and marketing teams
offers a higher level of customization in the main menu than most CRMs
offers a large range of activity-based reports
offers a large range of campaign reports
offers a large range of deal-based reports
offers a rudimentary Campaigns automation feature
offers a universal search bar that enables quick locating of contacts, deals, activities, and files
offers a user-friendly interface
offers a variety of features
offers an extended 30-day free trial
offers an extended 30-day trial
offers automated assignment rules to specify which salesperson a lead or deal should go to
offers automated follow-ups
offers automations including email-based campaigns
offers bulk actions in its list view, including moving multiple deals to the completed column
offers courses
offers customization options
offers deal management
offers intuitive sales features, including its Sales Assistant
offers lead management
offers prices that are very reasonable
offers pricing on par with other popular small business CRM tools
offers two-way email sync
offers two-way syncing with email clients (e.g., Gmail)
offers unlimited customizable pipelines
offers unlimited pipelines
offers unlimited properties to organize the sales process
offers up to 250 reports per user
offers up to 30 reports per user
offers workflow automations on the Growth plan and above
plans determine how many reports you can generate
prices increase incrementally
prices start from $24 per month per user
provides 24/7 chat support
provides 24/7 support on all plans
provides 24/7 support via chat and email on all plans
provides an excellent user experience
provides an open API configuration to facilitate connections with third-party services
provides around-the-clock email support
provides custom fields
provides customizable reports
provides dashboards
provides dashboards accessible from the Insights section of the main menu
provides forecast views
provides group emailing on higher plans
provides integration with Zapier
provides list views
provides monthly pricing options
provides pipeline views
provides pricing information in the complete guide
provides rules
provides security alerts
provides templates on higher plans
provides unlimited reports
reduces the complexity often associated with CRM software
separates leads, contacts and deals
simplifies tracking calls with contacts
simplifies tracking conversations with contacts
support languages are more limited
targets small to medium-sized businesses
the workaround for enabling two-way syncing is clunky
free plans have limitations
is a CRM tool
is an email marketing tool
is compared with Pipedrive CRM
is compared with Pipedrive CRM in the article 'Pipedrive vs HubSpot: A Close Call For HubSpot?'
is included in the Pipedrive vs HubSpot comparison
offers a variety of features
offers free plans
provides an excellent user experience
aims to help win more deals
enables sales teams to contact prospects at exactly the right time
has 100,000 customers
is designed for small-to-medium businesses worldwide
offers an AI-powered Sales Assistant tool
offers its AI-powered Sales Assistant tool on the Premium plan and higher
offers smart contact data from web and social sources on the Advanced plan and higher
top features are examined in the review
can suggest actions to prioritize
guides you through the workflow
identifies patterns
is a valuable resource for data insights
is a valuable resource for sales forecasting
is a valuable resource for task management
offers recommendations to optimize performance
provides useful automation tips during use
employs Inka Wibowo
helps businesses find the best email marketing services
is the brand behind the methodology used for the Pipedrive CRM Review (2026)
methodology guides the research process for the Pipedrive CRM Review (2026)
publishes content about email marketing services
uses its methodology to research the Pipedrive CRM Review (2026)
uses its methodology to write the Pipedrive CRM Review (2026)
is presented as an alternative to Pipedrive CRM
offers SMS marketing
offers a helpdesk
offers an affordable price
offers email marketing
offers landing pages
offers live chat
costs $49 per month per user
includes automation workflows
includes customizable email templates
includes email click tracking
includes email open tracking
includes two-way email sync
is the best plan for growing businesses
costs $49
includes 30 custom fields
includes Sales Assistant
includes customizable pipelines
provides up to 15 reports per user
costs $24 per month per user
provides logs
provides two-factor authentication login
provides user access restrictions
is a particularly good choice for customers seeking a CRM with advanced automation
is presented as an alternative to Pipedrive CRM
offers a mix of sales and marketing features
experiences a price increase when moving from the free plan to a paid plan
is presented as an alternative to Pipedrive CRM
offers a very generous free CRM plan
includes a security dashboard
includes alerts
includes rules
analyzes sales data
empowers sales teams to make data-driven decisions
provides personalized recommendations
enables contacting more than 10 people via the Prospector feature
is priced a little pricey
requires purchasing extra credits
has received an AI-powered upgrade
helps sellers more accurately predict the probability that a deal is won
identifies the right deals to focus on
allows sales teams to automatically generate trackable documents
allows sales teams to send trackable documents
includes new business proposals among trackable documents
is active from 2011 to 2026
is the brand associated with Pipedrive CRM content
uses cookies to provide visitors with the best experience on its website
has user experience issues
is a well-known name
is presented as an alternative to Pipedrive CRM
free plans come with limitations
offers free plans
is presented as an alternative to Pipedrive CRM
offers an interesting mix of sales and marketing features
is an email marketing tool
is used for her personal newsletter
offers CRM functionality
offers email marketing functionality
costs $99
is a pricing tier offered by Pipedrive CRM
includes live chat
includes tools beyond live chat
includes web forms on the Lite plan
web forms are part of the LeadBooster feature
is available for an extra $41 per month
shows you which companies are visiting your website
lists the top free CRM software for 2024
is an email marketing and CRM tool
is an integrated email marketing solution
is a Senior Content Manager
is available for $49 per company per month
is an email marketing service
is a CRM system
crafts personalized emails from simple prompts
is easy to use
offers a Lite plan
is a review about Pipedrive CRM
costs $99 per month per user
provides customized advice on deals and activities
provides a convenient way to keep sales and marketing campaigns in one place
includes only a limited range of content blocks
is a CRM system
is powered by Leadfeeder
Pipedrive CRM includes two-way email sync.
Pipedrive CRM includes automations.
Pipedrive CRM includes a meeting scheduler.
Pipedrive CRM includes web-to-mobile calls.
Pipedrive CRM offers up to 30 reports per user.
Pipedrive CRM costs $79.
Pipedrive CRM includes security alerts and rules, plus unlimited reports, dashboards and custom fields.
Pipedrive CRM pricing offers monthly pricing, with discounts applied to annual subscriptions.
Pipedrive CRM pricing information is provided in the complete guide.
Pipedrive CRM includes project management features.
Pipedrive CRM includes phone support.
Pipedrive CRM includes unlimited dashboards.
Pipedrive CRM includes up to 250 reports per user.
Pipedrive CRM Premium is a pricing tier offered by Pipedrive CRM.
Pipedrive CRM Premium costs $99.
Pipedrive CRM Lite includes 30 custom fields, customizable pipelines, and Sales Assistant.
Pipedrive CRM Lite provides up to 15 reports per user.
Pipedrive CRM Lite costs $49.
Pipedrive CRM Pricing offers a Lite plan.
Pipedrive CRM is available in over 20 different languages, though support languages are more limited.
Pipedrive CRM is an affordable and easy-to-use cloud tool with a good range of features and customization options.
The Pipedrive CRM Lite plan costs $24 per month per user.
The Pipedrive CRM Ultimate plan costs $99 per month per user.
The Pipedrive Growth plan costs $49 per month per user.
The Pipedrive Growth plan includes two-way email sync.
The Pipedrive Growth plan includes customizable email templates.
The Pipedrive Growth plan includes email open tracking.
The Pipedrive Growth plan includes email click tracking.
The Pipedrive Growth plan includes automation workflows.
Pipedrive CRM offers an extended 30-day free trial.
The Pipedrive Growth plan is the best plan for growing businesses.
Pipedrive CRM offers unlimited customizable pipelines with deal cards that can be dragged and dropped to the right stage.
Pipedrive CRM allows both stages and the data shown on the deal card to be customized.
Pipedrive CRM lets you change the names of the pipeline columns to reflect your sales process.
Pipedrive CRM provides pipeline, list, and forecast views.
Pipedrive CRM's list view allows bulk actions, such as moving multiple deals to the completed column.
Pipedrive CRM Lite plan includes two-factor authentication login, user access restrictions, and logs.
Pipedrive CRM Growth plan comes with a security dashboard, rules, and alerts.
Pipedrive CRM provides customizable reports and dashboards accessible from the Insights section of the main menu.
Pipedrive CRM offers a huge range of deal-based, activity-based and campaign reports.
Pipedrive CRM's plan determines the number of reports you can generate.
Pipedrive CRM revenue forecasts are only available on the Professional plan and higher.
Pipedrive CRM has 400+ integrations with a wide range of tools, categorized by revenue cycle stage.
Pipedrive CRM provides an open API configuration to facilitate connections with third-party services.
Pipedrive CRM offers the option to integrate with Zapier.
Pipedrive CRM has a mobile app available for download on both Android and iOS.
Pipedrive CRM offers workflow automations on the Growth plan and above.
Pipedrive CRM does not offer lead scoring features.
Pipedrive CRM includes around 40 templates to help you get started quickly, with automations such as email-based campaigns and automated follow-ups.
Pipedrive CRM can be connected to a third-party lead scoring app like Outfunnel.
Pipedrive CRM's workflow editor is not as flexible as other CRMs.
Smart contact data from web and social sources is available on the Pipedrive Advanced plan and higher.
Pipedrive CRM does not generate a lead score, even on the Advanced plan and higher.
Pipedrive CRM allows automated assignment rules to specify which salesperson a lead or deal should go to.
Pipedrive CRM is easy to use.
Pipedrive CRM is well designed and easy to navigate for complete beginners.
Pipedrive CRM prices start from $24 per month per user and increase incrementally.
Pipedrive CRM offers unlimited pipelines and properties to help organize your sales process.
Pipedrive CRM provides support via chat and email around the clock on all plans.
Pipedrive CRM’s universal search bar makes locating any contact, deal, activity, or file easy.
Pipedrive CRM's AI Sales Assistant analyzes sales data and provides personalized recommendations to empower sales teams to make data-driven decisions.
Over 60% of Pipedrive CRM customers use the AI Sales Assistant.
The Web Visitors add-on for Pipedrive CRM lets you know which companies are visiting your website.
The Web Visitors add-on for Pipedrive CRM is powered by Leadfeeder.
The Web Visitors add-on for Pipedrive CRM is available for an extra $41 per month.
Pipedrive CRM was launched in 2010.
Pipedrive CRM aims to tackle CRM complexity by catering to the day-to-day needs of sales teams rather than upper management.
Pipedrive CRM has filled a crucial gap in the market.
Pipedrive has 100,000 customers.
Pipedrive CRM offers intuitive sales features like its Sales Assistant.
Pipedrive's Sales Assistant has received an AI-powered upgrade to help sellers more accurately predict deal won probabilities and identify the right deals to focus on.
Pipedrive introduced Campaigns, an integrated email marketing solution.
Pipedrive CRM has a user-friendly interface.
Pipedrive is designed for small-to-medium businesses worldwide.
Salesforce is a CRM system.
Microsoft Dynamics is a CRM system.
Pipedrive CRM aims to simplify the sales process for small-to-medium businesses worldwide.
Pipedrive CRM has clearly invested resources into designing a user-friendly product.
Pipedrive CRM's main menu is accessible from the left sidebar.
Pipedrive CRM's main menu is well laid out and intuitive to navigate.
Pipedrive CRM's main menu is intuitive to navigate for complete CRM novices.
Pipedrive CRM lets users select which features to show in the main menu and which should be hidden.
Pipedrive CRM offers a level of customization in the main menu that goes beyond what most CRMs offer.
Pipedrive CRM's email syncing is reserved for higher plans, priced at $49/month/user.
On higher plans, Pipedrive CRM lets you see any email correspondence linked to a specific contact or deal.
Pipedrive CRM offers Smart Bcc as an alternative to email syncing, although Smart Bcc is a little fiddly.
Pipedrive CRM provides group emailing and templates on higher plans.
Pipedrive CRM's email marketing add-on Campaigns is simple enough to use.
Pipedrive CRM's Campaigns provides a convenient way to keep your sales and marketing campaigns in one place.
Pipedrive CRM's Campaigns drag-and-drop editor only includes a limited range of content blocks.
Pipedrive CRM's Campaigns automation feature is rudimentary.
Pipedrive CRM has an extensive knowledge base.
Pipedrive CRM offers courses.
Pipedrive CRM provides chat support around the clock.
Pipedrive CRM provides email support around the clock.
Pipedrive CRM provides around-the-clock support on all plans.
Pipedrive CRM Pricing lists the price as $24.
Pipedrive CRM Review (2026) is a review of Pipedrive CRM.
Pipedrive CRM Pricing is a page about Pipedrive CRM pricing.
Pipedrive CRM is the brand/product mentioned in the content.
Pipedrive CRM is evaluated for worth in 2026.
Pipedrive CRM is discussed in terms of whether it is right for me.
Pipedrive CRM allows adding notes, tasks, additional information, files and invoices to each person, deal, or organization.
Pipedrive CRM supports unlimited properties to add and filter by.
Pipedrive CRM separates leads, contacts and deals so that you don’t end up with a lot of prequalified leads in your deal pipeline.
Pipedrive CRM's AI-powered field mapping for new contact lists isn’t always accurate.
Pipedrive CRM makes it easy to create custom fields, even in the middle of the contact upload process.
Pipedrive CRM offers a good range of pro features for sales and marketing teams.
Pipedrive's Top Features are examined in the Pipedrive review.
Pipedrive CRM's LeadBooster add-on is available for $49 per company per month.
Pipedrive CRM's LeadBooster add-on includes live chat.
Pipedrive CRM's LeadBooster add-on includes tools beyond live chat.
Pipedrive CRM offers 2-Way Syncing with your email client (e.g., Gmail), but this feature is reserved for higher plans.
Pipedrive CRM's workaround for enabling 2-Way Syncing is clunky.
Pipedrive CRM does not have a free plan.
Pipedrive CRM offers a 14-day free trial.
Pipedrive CRM has limited workflows and automations, which are only available on the Growth plan and above.
Pipedrive CRM's workflow editor isn’t as flexible as those in other CRMs.
Pipedrive CRM does not include lead scoring.
Pipedrive CRM can be integrated with a third-party tool to provide lead scoring.
Pipedrive CRM excels in both functionality and ease of use.
Pipedrive CRM has a visually-rich interface featuring a drag-and-drop pipeline.
Pipedrive CRM provides users with a clear overview of sales priorities.
Pipedrive CRM simplifies the process of tracking calls and conversations with contacts.
Pipedrive's Smart Docs feature allows sales teams to automatically generate and send trackable documents, including new business proposals.
Pipedrive's Smart Docs feature enables sales teams to contact their prospects at exactly the right time and hopefully win more deals.
Pipedrive CRM offers lead and deal management.
Pipedrive CRM has a clean design that makes it easy for beginners to navigate and make the most of its features without getting overwhelmed.
Pipedrive CRM is not suitable for users who are looking for a free CRM.
HubSpot offers free plans that come with their own limitations.
Freshworks offers free plans that come with their own limitations.
Pipedrive CRM lacks marketing features such as email marketing.
Pipedrive CRM is recommended for those looking for a tool to help manage their sales process.
Pipedrive CRM helps you easily manage your contacts and sales processes.
Pipedrive CRM and HubSpot offer a variety of features.
Pipedrive CRM and HubSpot provide an excellent user experience.
Pipedrive CRM is a CRM tool.
Our Pipedrive vs HubSpot comparison compares Pipedrive CRM and HubSpot.
HubSpot is included in the Pipedrive vs HubSpot comparison.
Pipedrive CRM has an overall rating of 4.3.
Pipedrive CRM fulfills its promise to help users visualize their sales processes.
Pipedrive CRM helps users get more done.
Pipedrive CRM is easy to use.
Pipedrive CRM offers a good deal of functionality.
Pipedrive CRM charges more for extra features.
Pipedrive CRM is missing a few key tools, including lead scoring.
Pipedrive CRM has a 2026 review.
Pipedrive CRM Review (2026) is a review of Pipedrive CRM.
EmailTooltester methodology is used to write and research the Pipedrive CRM Review (2026).
EmailTooltester methodology guides the research process for the Pipedrive CRM Review (2026).
EmailTooltester is the brand behind the methodology used for the Pipedrive CRM Review (2026).
Pipedrive offers its own AI-powered Sales Assistant tool.
Pipedrive offers its AI-powered Sales Assistant tool on the Premium plan and higher.
Pipedrive's AI-powered Sales Assistant tool is a valuable resource for sales forecasting, task management, and data insights.
Pipedrive's AI-powered Sales Assistant tool can identify patterns.
Pipedrive's AI-powered Sales Assistant tool can provide recommendations for optimizing performance.
Pipedrive's AI-powered Sales Assistant tool can suggest actions to prioritize.
Pipedrive's AI-powered Sales Assistant tool can craft personalized emails from simple prompts.
Pipedrive's AI-powered Sales Assistant tool can guide you through the workflow.
Pipedrive's AI-powered Sales Assistant tool can provide useful automation tips as you go.
Pipedrive CRM is reviewed in 2026.
Pipedrive CRM is a CRM tool.
Brevo is an email marketing and CRM tool.
MailerLite is an email marketing and CRM tool.
Hubspot is an email marketing and CRM tool.
Pipedrive CRM has a review titled 'Pipedrive CRM Review (2026)'.
Pipedrive CRM is presented with the title 'Pipedrive CRM: Is it Worth it in 2026?'.
Tooltester Network is the brand associated with the Pipedrive CRM content.
Tooltester Network is shown as active from 2011 to 2026.
Tooltester Network uses cookies to ensure that it gives visitors the best experience on its website.
HubSpot CRM offers a very generous free CRM plan.
HubSpot CRM has a price jump when moving from the free plan to a paid plan.
Freshworks CRM offers an interesting mix of sales and marketing features.
ActiveCampaign CRM offers an interesting mix of sales and marketing features.
ActiveCampaign CRM is a particularly good choice for those serious about finding a CRM with advanced automation.
EngageBay offers a wide range of features including email marketing, landing pages, live chat, SMS marketing, and a helpdesk, at an affordable price.
Zoho CRM is a big name.
Zoho CRM has user experience issues.
Pipedrive CRM is being reviewed in 2026.
Pipedrive CRM is being evaluated for whether it is worth it in 2026.
HubSpot CRM, Freshworks CRM, ActiveCampaign CRM, EngageBay, and Zoho CRM are presented as alternatives to Pipedrive CRM.
Pipedrive CRM is an excellent CRM software for small to medium-sized businesses.
Pipedrive CRM is particularly suitable for campaigns that are primarily sales-driven.
Pipedrive CRM has features to manage contacts, leads, and deals.
Pipedrive CRM includes templates.
Pipedrive CRM includes group emails.
Pipedrive CRM includes workflow automation.
Pipedrive LeadBooster add-on is priced a little pricey.
Pipedrive LeadBooster add-on requires purchasing extra credits to contact more than 10 people from the Prospector feature.
Pipedrive LeadBooster web forms are part of the LeadBooster feature.
Pipedrive LeadBooster web forms should be included on the Lite plan.
Pipedrive CRM lacks standard features such as lead scoring.
Pipedrive CRM's AI-powered Sales Assistant provides customized advice on deals and activities.
Pipedrive CRM prices are very reasonable and on par with other popular small business CRM tools.
Pipedrive CRM does not offer a free plan.
Pipedrive CRM is easy to use.
Pipedrive CRM removes the complexity that often comes with CRM software.
Pipedrive CRM is a great option for those with little experience.
Pipedrive CRM offers an extended 30-day trial.
Pipedrive CRM is a customer relationship management (CRM) product.
Pipedrive CRM is the subject of a review called Pipedrive CRM Review (2026).
Mailchimp is an email marketing service.
Kit is an email marketing tool.
Inka Wibowo is a Senior Content Manager.
Inka Wibowo works at EmailTooltester.
Inka Wibowo uses Kit for her personal newsletter.
EmailTooltester helps businesses find the best email marketing services.
EmailTooltester publishes content about email marketing services.
Pipedrive CRM is worth it in 2026.
Pipedrive CRM has a review titled 'Pipedrive CRM Review (2026)'.
Pipedrive CRM is compared with HubSpot in an article.
The article 'Pipedrive vs HubSpot: A Close Call For HubSpot?' compares Pipedrive CRM and HubSpot.
Best Free CRM Software For Your Business: The Top 10 for 2024 lists the top free CRM software for 2024.
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<ul class="toc" id="toc">
<li class="toc__item"><a href="#overview" class="toc__link">Overview</a></li>
<li class="toc__item"><a href="#screenshots" class="toc__link">Screenshots</a></li> <li class="toc__item"><a href="#pricing" class="toc__link">Pricing</a></li> <li class="toc__item"><a href="#pros-cons" class="toc__link">Pros/cons</a></li> <li class="toc__item"><a href="#recommendation" class="toc__link">Recommendation</a></li> <li class="toc__item"><a href="#rating" class="toc__link">Rating details</a></li>
<li class="toc__item"><a href="#top-features" class="toc__link">
Top Features</a>
</li>
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</aside>
<article class="content">
<div class="review-section-header">
<h1 class="review-section-header__title">Pipedrive CRM Review (2026)<span> Is it Right For me?</span></h1>
<div class="review-section-header__meta">
<span class="review-section-header__date">Last updated: <time datetime="2025-07-30">Jul 30, 2025</time></span>
<a href="#updates" class="review-section-header__link">See Updates</a>
</div>
</div>
<div class="author-panel">
<div class="author-panel__content">
<p>This article has been written and researched by our expert tooltesters through a precise methodology.
<a href="https://www.emailtooltester.com/en/our-methodology/">Learn more about our methodology <svg class="icon icon-arrow-right"><use xlink:href="#arrow-right"></use></svg></a></p>
</div>
<div class="author-panel__group">
<div class="author-card">
<div class="author-card__media">
<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/ROBERTA-160x160.jpg" alt="Roberta Phillips" class="user-avatar"> </div>
<div class="author-card__text">
<p class="author-card__author"><a href="https://www.emailtooltester.com/en/blog/author/roberta/">Roberta Phillips</a> <span class="author-checkmark" data-tippy-content="<strong>Roberta</strong><br>Marketing Manager<br>BA (HONS) UEA, NORWICH<br>At Tooltester since 2019<br>52 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p>
<p class="author-card__role">Author</p>
</div>
</div>
<div class="author-card">
<div class="author-card__media">
<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/INKA-160x160.jpg" alt="Inka Wibowo" class="user-avatar"> </div>
<div class="author-card__text">
<p class="author-card__author"><a href="https://www.emailtooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Senior Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>70 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></p>
<p class="author-card__role">Researcher</p>
</div>
</div>
</div>
</div>
<section id="overview">
<p class="disclaimer">EmailTooltester is supported by readers like yourself. We may earn a commission when you purchase through our links. Of course, this won't increase the cost for you.</p> <p><p>If you've ever felt bogged down by the complexities of CRM systems like <a href="https://www.emailtooltester.com/en/salesforce-integration-consulting/">Salesforce</a> or Microsoft Dynamics, you're not alone. <a href="https://www.emailtooltester.com/out/pipedrive-cta">Pipedrive</a>, launched in 2010, aimed to tackle that problem head-on with a CRM that <strong>catered to the day-to-day needs of sales teams</strong>, rather than upper management.</p>
<p>100,000 customers later, it’s safe to say that Pipedrive has filled a crucial gap in the market, proving its ability to simplify the sales process for small-to-medium businesses worldwide.</p>
<p>With a user-friendly interface, Pipedrive offers intuitive sales features like its popular <strong>Sales Assistant</strong>, which recently got an AI-powered upgrade to help sellers more accurately predict deal won probabilities and identify the right deals to focus on.</p>
<p>And, while some have criticized its narrow focus on sales, Pipedrive has paid attention, with the recent introduction of <strong>Campaigns</strong>, an integrated email marketing solution.</p>
<p>But is all this enough to help Pipedrive beat the countless other <a href="https://www.emailtooltester.com/en/blog/crm-with-email-marketing/">all-in-one CRMs</a> already on the market?</p>
<p>In this Pipedrive CRM review, we’re going to look at everything from its value for money, how easy it is to get set up, and the kind of support available, so you can make an informed decision on whether or not Pipedrive is right for you.</p>
<h2 id="h.lqr0lrho0axa">Pipedrive CRM Summary</h2>
<div class="info-box-text">In a nutshell, Pipedrive CRM is an affordable and easy-to-use cloud tool with a good range of features and customization options. Prices range from <strong>$24/month/user</strong> (Lite plan) to <strong>$99/month/user</strong> (Ultimate plan).</p>
<p>The Growth plan <strong>($49/month/user)</strong> includes features such as two-way email sync, customizable email templates, email open and click tracking and automation workflows, making it the best plan for growing businesses.</div>
</p>
</section>
<section id="video" class="block block--spacing-small">
<div class="embed-responsive embed-responsive-16by9">
<div class="youtube embed-responsive-item" data-embed="OHXpDvya_Qg" data-video-title="Pipedrive CRM video review" >
<div class="play-button"><svg class="icon icon-play"><use xlink:href="#play"></use></svg></div>
<div><img loading="lazy" alt="Pipedrive CRM video review" src="https://www.emailtooltester.com/wp-content/uploads/2024/07/video-banner-41223-1.jpg"></div>
</div>
</div> <p>
<a href="https://www.emailtooltester.com/out/pipedrive-video" target="_blank">
Try Pipedrive for free (extended 30-day trial) </a>
</p>
</section>
<section id="screenshots" class="block">
<h2>Pipedrive CRM Screenshots</h2>
<div class="swiper gallery-swiper">
<div class="swiper-wrapper">
<div class="swiper-slide">
<a href="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-pipelines.png" data-fancybox="gallery" data-caption="pipedrive pipelines">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-pipelines.png" alt="pipedrive pipelines" loading="lazy" />
</a>
</div>
<div class="swiper-slide">
<a href="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-contact-timeline.png" data-fancybox="gallery" data-caption="pipedrive contact timeline">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-contact-timeline.png" alt="pipedrive contact timeline" loading="lazy" />
</a>
</div>
<div class="swiper-slide">
<a href="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-dashboard.png" data-fancybox="gallery" data-caption="pipedrive dashboard">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-dashboard.png" alt="pipedrive dashboard" loading="lazy" />
</a>
</div>
<div class="swiper-slide">
<a href="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-search.png" data-fancybox="gallery" data-caption="pipedrive search bar">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-search.png" alt="pipedrive search bar" loading="lazy" />
</a>
</div>
<div class="swiper-slide">
<a href="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-contact-profile.png" data-fancybox="gallery" data-caption="pipedrive contact profile">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-contact-profile.png" alt="pipedrive contact profile" loading="lazy" />
</a>
</div>
<div class="swiper-slide">
<a href="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-automations.png" data-fancybox="gallery" data-caption="pipedrive automations">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-automations.png" alt="pipedrive automations" loading="lazy" />
</a>
</div>
</div>
</div>
<div class="swiper gallery-thumbs-swiper">
<div class="swiper-wrapper">
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-pipelines-300x170.png" alt="pipedrive pipelines" loading="lazy" />
</div>
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-contact-timeline-300x165.png" alt="pipedrive contact timeline" loading="lazy" />
</div>
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-dashboard-300x175.png" alt="pipedrive dashboard" loading="lazy" />
</div>
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-search-300x210.png" alt="pipedrive search bar" loading="lazy" />
</div>
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-contact-profile-300x165.png" alt="pipedrive contact profile" loading="lazy" />
</div>
<div class="swiper-slide">
<img src="https://www.emailtooltester.com/wp-content/uploads/2021/01/pipedrive-automations-300x176.png" alt="pipedrive automations" loading="lazy" />
</div>
</div>
</div>
</section>
<section id="pricing" class="block">
<h2>Pipedrive CRM Pricing</h2>
<div class="pricing">
<div class="pricing__row">
<div class="pricing__value">
<span class="usd-currency">$</span> 24 </div>
<div class="pricing__description">
<h3 class="pricing__name">Lite</h3>
<p>Includes 30 custom fields, customizable pipelines and Sales Assistant. Up to 15 reports per user.</p>
</div>
</div>
<div class="pricing__row">
<div class="pricing__value">
<span class="usd-currency">$</span> 49 </div>
<div class="pricing__description">
<h3 class="pricing__name">Growth</h3>
<p>Includes two-way email sync, automations, meeting scheduler, and web-to-mobile calls. Up to 30 reports per user.</p>
</div>
</div>
<div class="pricing__row">
<div class="pricing__value">
<span class="usd-currency">$</span> 79 </div>
<div class="pricing__description">
<h3 class="pricing__name">Premium</h3>
<p>Includes project management features, phone support, unlimited dashboards and up to 250 reports per user.</p>
</div>
</div>
<div class="pricing__row">
<div class="pricing__value">
<span class="usd-currency">$</span> 99 </div>
<div class="pricing__description">
<h3 class="pricing__name">Ultimate</h3>
<p>Includes security alerts and rules, plus unlimited reports, dashboards and custom fields.</p>
</div>
</div>
</div>
<p>Monthly pricing, discounts applied to annual subscriptions. Find out more about Pipedrive’s pricing in <a href="https://www.emailtooltester.com/en/crm/pipedrive-review/pricing/">our complete guide</a>.</p>
</section>
<section id="pros-cons" class="block">
<h2>Pros and Cons</h2>
<div class="tabs">
<ul class="tabs__nav">
<li class="tabs__switcher is-active" data-tab-index="pros" tabindex="0">
<svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> Pros </li>
<li class="tabs__switcher" data-tab-index="cons" tabindex="0">
<svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> Cons </li>
</ul>
<div class="tabs__container">
<div class="tabs__content" data-tab-index="pros">
<h3>Pros</h3>
<ul class="checklist checklist--dividers">
<li>
<div class="checklist__content">
<h4>Easy to Use</h4>
<p>The software is well designed and easy to navigate – even for complete beginners!</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>Affordable</h4>
<p>Prices start from $24/month/user and go up incrementally, making it an affordable service for small businesses.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>Pipeline Management</h4>
<p>You’re given unlimited pipelines and properties to help with the organization of your sales process.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>Support</h4>
<p>Pipedrive CRM provides support via chat and email around the clock on all plans.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>Quick search functionality</h4>
<p>Pipedrive’s universal search bar makes locating any contact, deal, activity or file a breeze.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>AI Sales Assistant</h4>
<p>The Sales Assistant utilizes AI to analyze sales data and provide personalized recommendations, empowering sales teams to make data-driven decisions and achieve better results in their sales efforts. With over 60% of Pipedrive’s customers using it, it’s clearly a popular feature!</p>
</div>
</li>
</ul>
</div>
<div class="tabs__content" data-tab-index="cons" style="display:none;">
<h3>Cons</h3>
<ul class="checklist checklist--cons checklist--dividers">
<li>
<div class="checklist__content">
<h4>2-Way Syncing</h4>
<p>Syncing with your email client (e.g. Gmail) is reserved for higher plans. The workaround (see below) is a bit clunky.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>No free plan</h4>
<p>Unfortunately, Pipedrive doesn’t have a free plan. Though you can try the software out for<a href="https://www.emailtooltester.com/out/pipedrive-cta" target="_blank" rel="noopener"> free for 14 days</a>.</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>Limited workflows and automations</h4>
<p>These are only available on the Growth plan and above, and the workflow editor isn’t as flexible as we’ve found in other CRMs</p>
</div>
</li>
<li>
<div class="checklist__content">
<h4>No lead scoring</h4>
<p>Unfortunately this feature isn’t available within Pipeline, although you can integrate a third-party tool</p>
</div>
</li>
</ul>
</div>
</div>
</div>
</section>
<section id="recommendation" class="block">
<h2>Is Pipedrive CRM the right CRM software for you?</h2>
<div class="tabs">
<ul class="tabs__nav">
<li class="tabs__switcher is-active" data-tab-index="recommended" tabindex="0">
<svg class="icon icon-tick"><use xlink:href="#tick"></use></svg> Recommended if: </li>
<li class="tabs__switcher" data-tab-index="not-recommended" tabindex="0">
<svg class="icon icon-cross"><use xlink:href="#cross"></use></svg> Not recommended if: </li>
</ul>
<div class="tabs__container">
<div class="tabs__content" data-tab-index="recommended">
<ul class="checklist checklist--dividers">
<li>
<div class="checklist__content">
<h4>For those looking specifically for a tool to help them manage their sales process</h4>
<p>Its clean design means that beginners will find it easy to navigate and make the most of the features available without getting overwhelmed.</p>
</div>
</li>
</ul>
</div>
<div class="tabs__content" data-tab-index="not-recommended" style="display:none;">
<ul class="checklist checklist--cons checklist--dividers">
<li>
<div class="checklist__content">
<h4>If you’re looking for a free CRM then I’m afraid Pipedrive won’t be for you</h4>
<p>Instead, check out <a href="https://www.emailtooltester.com/out/hubspot-crm" target="_blank" rel="nofollow noopener">HubSpot</a> or <a href="https://www.emailtooltester.com/out/freshsales" target="_blank" rel="nofollow noopener">Freshworks</a> – though bear in mind that their free plans come with their own limitations. Also, if you’re in need of an all-in-one sales and marketing service, Pipedrive is lacking marketing features such as email marketing.</p>
</div>
</li>
</ul>
</div>
</div>
</div>
</section>
<section id="rating" class="block">
<h2>Rating Details</h2>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Ease of Use <span class='info-tooltip' data-tippy-content='We look at the set-up process and general usability of features.
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Ease of Use rating is 5."></div>
</div>
<div class="rating-row__description">
<p>Pipedrive has clearly invested resources into designing a user-friendly product. The main menu is accessible from the left sidebar and is well laid out and intuitive to navigate, even for complete CRM novices. In fact, it’s even possible to select what features you want to show in this menu, and which should be hidden – a level of customization that goes beyond what most CRMs offer.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Pipeline Management <span class='info-tooltip' data-tippy-content='Does it use drag &amp; drop technology? Does it have various views, e.g. kanban? How easy is it to customize your pipelines?
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Pipeline Management rating is 5."></div>
</div>
<div class="rating-row__description">
<p>Unlimited customizable pipelines with deal cards that can be dragged and dropped to the right stage (both stages and the data shown on the deal card can be customized). You can easily change the names of the pipeline columns to reflect your sales process. You also have various views (pipeline, list, and forecast). The list view is great if you want to perform a bulk action like moving multiple deals over to the completed column, for example.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Contact/Deal Management <span class='info-tooltip' data-tippy-content='What information can you store on contacts/deals? Can you add custom properties? Is it possible to distinguish between a contact and a lead?
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Contact/Deal Management rating is 4."></div>
</div>
<div class="rating-row__description">
<p>Add notes, tasks, additional information, files and invoices to each person/deal/organization. Unlimited properties to add/filter by. Leads, contacts and deals are separated so that you don’t end up with a lot of prequalified leads in your deal pipeline.</p>
<p>One criticism: its AI-powered field mapping for new contact lists isn’t always accurate, so be sure to double-check everything when you’re uploading lists. However, I do like how easy it is to create custom fields, even in the middle of the contact upload process.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Email Features <span class='info-tooltip' data-tippy-content='Can you sync with your email client? Is email marketing or other email features included?
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 3.5;" aria-label="Email Features rating is 3.5."></div>
</div>
<div class="rating-row__description">
<p>Syncing with your email client is reserved for higher plans ($49/month/user), which gives you the advantage of seeing any email correspondence linked to a specific contact or deal. There is an alternative called Smart Bcc although it’s a little fiddly. Group emailing and templates are available on higher plans.</p>
<p>Pipedrive’s email marketing add-on, Campaigns, is simple enough to use and offers a convenient way to keep your sales and marketing campaigns in one place. However, its drag-and-drop editor only includes a limited range of content blocks, and its automation feature also felt a little rudimentary.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Automation <span class='info-tooltip' data-tippy-content='What kind of automations are available? E.g. workflows to automate repetitive tasks and segment contacts.
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 3.5;" aria-label="Automation rating is 3.5."></div>
</div>
<div class="rating-row__description">
<p>Workflow automations are available on Growth plan and above. There are around 40 templates to help you get started quickly, with automations such as email-based campaigns and automated follow-ups. The workflow editor however is not as flexible as we’ve seen <a href="https://www.emailtooltester.com/en/blog/crm-with-automation/">with other CRMs</a>. Separately, you can also set up automated assignment rules to specify which salesperson a lead or deal should go to.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Reporting <span class='info-tooltip' data-tippy-content='Can you create custom reports and dashboards? How well are these laid out, and how detailed are the insights?
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Reporting rating is 4."></div>
</div>
<div class="rating-row__description">
<p>Customizable reports and dashboards are easily accessible from the Insights section of your main menu. There is a huge range of deal-based, activity-based and campaign reports to choose from, although your plan will determine the number of reports you can generate. Revenue forecasts are only available on the Professional plan and higher.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Lead Scoring </h3>
<div class="stars stars--primary stars--large" style="--rating: 1;" aria-label="Lead Scoring rating is 1."></div>
</div>
<div class="rating-row__description">
<p>Surprisingly, Pipedrive doesn’t offer lead scoring features, which is something we commonly see in other CRMs. However, it’s possible to connect it to a third-party lead scoring app like Outfunnel. Smart contact data (from web and social sources) is available on the Advanced plan and higher, though a score is not generated.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Live Chat </h3>
<div class="stars stars--primary stars--large" style="--rating: 3;" aria-label="Live Chat rating is 3."></div>
</div>
<div class="rating-row__description">
<p>Available with its LeadBooster add-on for $49/company/month. If you’re not interested in the other tools that come with this add-on, it’s quite a lot extra to pay for live chat – I recommend checking out <a href="https://www.tooltester.com/en/blog/best-livechat-software/" target="_blank" rel="noopener">these dedicated live chat tools</a>.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Web Tracking </h3>
<div class="stars stars--primary stars--large" style="--rating: 3;" aria-label="Web Tracking rating is 3."></div>
</div>
<div class="rating-row__description">
<p>The Web Visitors add-on (powered by Leadfeeder) lets you know which companies are visiting your website. This is available for an extra $41/month.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Security <span class='info-tooltip' data-tippy-content='Are 2-factor authentication and user access restrictions available? Can you set up security alerts? Is it SOC 2 compliant?
'>I<span>nfo popup</span></span> </h3>
<div class="stars stars--primary stars--large" style="--rating: 4;" aria-label="Security rating is 4."></div>
</div>
<div class="rating-row__description">
<p>Two-factor authentication login and user access restrictions, and logs on the Lite plan. Growth plan comes with a security dashboard, rules, and alerts.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Languages </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Languages rating is 5."></div>
</div>
<div class="rating-row__description">
<p>Available in over 20 different languages, though support languages are more limited.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Integrations & Apps </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Integrations & Apps rating is 5."></div>
</div>
<div class="rating-row__description">
<p>400+ integrations with a wide range of tools, which are cleverly categorized by revenue cycle stage. If it’s missing a particular app you need, there is an open API configuration to facilitate a connection with third-party services, and the option to integrate with Zapier. Mobile app available for download on both Android and iOS.</p>
</div>
</div>
<div class="rating-row">
<div class="rating-row__score">
<h3 class="rating-row__title">
Support </h3>
<div class="stars stars--primary stars--large" style="--rating: 5;" aria-label="Support rating is 5."></div>
</div>
<div class="rating-row__description">
<p>Extensive knowledge base, courses, chat and email support around the clock on all plans.</p>
</div>
</div>
<div class="rating-row rating-row--rating">
<div class="rating-row__score">
<h3 class="rating-row__title">
Overall Rating </h3>
<div class="stars stars--primary stars--large" style="--rating: 4.3;" aria-label="Overall Rating rating is 4.3."></div>
</div>
<div class="rating-row__rating">
<div class="rating-circle rating-circle--small rating-circle--cream" style="background: conic-gradient(var(--color-primary) 86%, rgba(230,230,230) 0 100%)">
<span>4.3</span>
</div>
</div>
<div class="rating-row__description">
<p>Pipedrive fulfills its promise to help users visualize their sales processes and get more done. It is easy to use whilst still offering a good deal of functionality. However, it charges more for extra features and is missing a few key tools such as lead scoring that can also help to simplify the sales management process.</p>
</div>
</div>
</section>
<section id="top-features" class="block">
<h2 class="title">Pipedrive's Top Features</h2>
<p>As you can see from what we’ve already covered in this Pipedrive review, it offers a good range of pro features for sales and marketing teams. Let’s take a closer look at a few of the top features.</p>
<h3>Lead/Deal Management</h3>
<p>Pipeline management is a crucial factor when selecting a CRM, and Pipedrive excels in both functionality and ease of use. Its visually-rich interface features a drag-and-drop pipeline, providing users with a clear overview of sales priorities. Additionally, it simplifies the process of tracking calls and conversations with contacts, enabling you to focus on activities that drive conversions.</p>
<p>The smart docs feature is another valuable addition, allowing sales teams to automatically generate and send trackable documents, including new business proposals. This is a real plus as it allows you to contact your prospects at exactly the right time and hopefully win more deals.</p>
<h3>AI Features</h3>
<p>Pipedrive offers its own AI-powered Sales Assistant tool (available on the Premium plan and higher), which is a valuable resource for sales forecasting, task management, and data insights. The Sales Assistant can identify patterns, provide recommendations for optimizing performance, and suggest actions to prioritize. It can also help you craft personalized emails from simple prompts, which is a real time-saver.</p>
<p><span style="font-weight: 400;">In terms of automation, it will guide you through the workflow and provide useful automation tips as you go.</span></p>
</section>
<section id="conclusion" class="block">
<h2>Conclusion</h2>
<p>In my opinion, and after extensive testing, Pipedrive CRM is an excellent CRM software for small to medium-sized businesses, especially if your campaigns are primarily sales-driven. It has all the features you need to manage your contacts, leads, and deals with ease, and it’ll help save you time with its templates, group emails, and workflow automation.</p>
<p>The LeadBooster add-on is a little pricey in my opinion, especially since you’ll need to purchase extra credits if you want to contact more than 10 people from the Prospector feature. Web forms, part of this feature, should really be included on the Lite plan.</p>
<p>While the lack of standard features such as lead scoring might be off-putting at first, the AI-powered Sales Assistant acts as a useful alternative, offering customized advice on deals and activities that may need more attention.</p>
<p>In terms of bang for buck, despite the fact that it doesn’t offer a free plan, the prices are very reasonable and on par with other popular <a href="https://www.emailtooltester.com/en/best-crm-for-small-business/">small business CRM tools</a>. For me, the fact that it’s so easy to use is a big plus. Pipedrive removes the complexity that often comes with CRM software, making it a great option for those with little experience.</p>
<p><a href="https://www.emailtooltester.com/out/pipedrive" target="_blank" rel="noopener">Try Pipedrive CRM for free (extended 30 day trial via this link)</a></p>
</section>
<section id="faq" class="accordion block">
<h2>FAQ</h2>
<div class="accordion__item">
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<h3 class="accordion__title">Is HubSpot better than Pipedrive?</h3>
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<p>We really rate both these CRM tools for their variety of features and excellent user experience. You can see exactly how each service faired in our <a href="https://www.emailtooltester.com/en/blog/pipedrive-vs-hubspot/">Pipedrive vs HubSpot comparison</a>.</p>
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<h3 class="accordion__title">Is Pipedrive a CRM tool?</h3>
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<p>Yes! You can easily manage your contacts and sales processes with Pipedrive.</p>
</div>
</div>
</section>
<section id="alternatives" class="block">
<h2>Pipedrive CRM Alternatives</h2>
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<div class="stars" style="--rating: 4.5;" aria-label="Rating of this product is 4.5 out of 5."></div>
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<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2020/04/activecampaign_logo.png" alt="activecampaign logo">
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<div class="stars" style="--rating: 4.5;" aria-label="Rating of this product is 4.5 out of 5."></div>
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<div class="stars" style="--rating: 4.3;" aria-label="Rating of this product is 4.3 out of 5."></div>
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</div>
<p>If you’re looking for an easy-to-use but powerful CRM tool, you’ll also want to look at the alternatives to Pipedrive.</p>
<p>I’d say <strong>HubSpot</strong> is the most well-known, offering a very generous <a href="https://www.emailtooltester.com/out/hubspot-crm" target="_blank" rel="noopener">free CRM plan</a>. What’s not so attractive is the <a href="https://www.emailtooltester.com/en/crm/hubspot-review/pricing/">price jump</a> when you move onto a paid plan.</p>
<p>Other CRM tools to check out are <a href="https://www.emailtooltester.com/en/crm/freshsales-review/pricing/">Freshworks</a> and <a href="https://www.emailtooltester.com/en/crm/activecampaign-review/">ActiveCampaign CRM</a>. These both offer an interesting mix of sales and marketing features. ActiveCampaign is a particularly good choice for those serious about finding a <a href="https://www.emailtooltester.com/en/blog/crm-with-automation/">CRM with advanced automation.</a></p>
<p><a href="https://www.emailtooltester.com/en/crm/engagebay-review/">EngageBay</a> is another solid alternative, offering a wide range of features (including email marketing, landing pages, live chat, SMS marketing, and a helpdesk) at an affordable price.</p>
<p><a href="https://www.emailtooltester.com/en/crm/zoho-review/">Zoho CRM</a> is a big name, and though it’s been around for a while, we don’t necessarily recommend it due to some user experience issues.</p>
</section>
<section id="authors" class="block author-detail-block">
<div class="block__title">
<h2>The authors</h2>
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<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/ROBERTA-250x300.png" alt="Roberta Phillips" class="user-profile"width="125" height="150"> </div>
<div class="author-row__bio">
<h3 class="author-row__name"><a href="https://www.emailtooltester.com/en/blog/author/roberta/">Roberta Phillips</a> <span class="author-checkmark" data-tippy-content="<strong>Roberta</strong><br>Marketing Manager<br>BA (HONS) UEA, NORWICH<br>At Tooltester since 2019<br>52 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3>
<p class="author-row__title">Marketing Manager</p>
<p class="author-row__description">Hey, I'm Roberta! Having worked as a digital marketer for a host of online businesses, I've tried, tested, fallen in love with and despaired with so many marketing tools. I'm excited to help you find the email marketing and CRM tools you need to thrive. I know the ins and outs of tools like Brevo, MailerLite, and Hubspot, so let me know if you need help picking the right one!</p>
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<img loading="lazy" src="https://www.emailtooltester.com/wp-content/uploads/2023/05/INKA-250x300.png" alt="Inka Wibowo" class="user-profile"width="125" height="150"> </div>
<div class="author-row__bio">
<h3 class="author-row__name"><a href="https://www.emailtooltester.com/en/blog/author/inka/">Inka Wibowo</a> <span class="author-checkmark" data-tippy-content="<strong>Inka</strong><br>Senior Content Manager<br>BBus (Marketing), Griffith University<br>At Tooltester since 2018<br>70 articles written"><svg class="icon icon-tick"><use xlink:href="#tick"></use></svg></span></h3>
<p class="author-row__title">Senior Content Manager</p>
<p class="author-row__description">Hi, I'm Inka! I spent the earlier part of my career in agency land, helping businesses of all sizes get their email marketing campaigns up and running. Now, at EmailTooltester, I'm using my experience to help businesses like yours find the best email marketing services for your needs. Although I've used dozens of different tools, I'm most familiar with Mailchimp and Kit (I use the latter for my personal newsletter!).
</p>
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<a href="https://www.emailtooltester.com/en/about-us/" class="btn author-detail-block__btn btn--center u-mobile-only">Learn more about us</a>
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<p>30 July 2025 – Updated prices<br />
09 Jan 2025 – Prices updated<br />
01 Aug 2024 – Price increase for Advanced plan<br />
16 Jul 2024 – Top features section added<br />
10 Jul 2024 – Pricing updates<br />
20 Mar 2024 – Email marketing now available; general update<br />
20 Sept 2023 – Prices updated<br />
20 Jan 2023 – Logo and Blog banner update<br />
30 Aug 2022 – Prices updated<br />
10 Nov 2021 – General update<br />
15 Jul 2021 – Added FAQ<br />
01 Dec 2021 – Added video</p>
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<div id="methodology" class="block">
<div class="well well--border">
<h3>Our Methodology</h3> <p><p>This review has been written and researched following our EmailTooltester methodology.</p>
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