Zoho CRM Review | PCMag

https://www.pcmag.com/reviews/zoho-crm

Claims

Zoho CRM

  • Cadences has a Kanban-style layout

  • Canvas Builder enhances customization capabilities

  • EU Exporter field was not automatically mapped

  • Motivator helps foster CRM adoption

  • PCMag publishes a Zoho CRM review

  • Zia flagged a bed image on a bicycle product page as incorrect

  • allows access to many app integrations from partners such as Google Workspace and Microsoft 365

  • allows creating a task from the Deals screen

  • allows creating multiple landing pages

  • allows creating reports using filters mapped to your data

  • allows filling out the deal name field to create a deal

  • allows filling out the deal type field to create a deal

  • allows filling out the expected closing date field to create a deal

  • allows filling out the opening date field to create a deal

  • allows filling out the pipeline stage field to create a deal

  • allows filling out the prospect identifiers field to create a deal

  • allows individual users and developers to access Setup to customize the experience

  • allows prospects to book time directly

  • allows replacing the open task list with information about customers' overdue calls

  • allows turning imported contacts into leads

  • allows users to add links to email signatures

  • allows users to edit profiles

  • allows users to launch in-app chats

  • appears in The Best Tech Products and Services of 2024.

  • appears in the Contact Management Software category

  • appears on relevant dashboards

  • appears on the home page

  • attaches the created task to the associated deal

  • automatically mapped all CSV fields

  • can migrate data from Insightly via the API

  • core module is customizable

  • displays the entire email history adjacent to a deal's lead

  • displays the fields you select on Kanban cards

  • displays trophy images to winners

  • distinguishes between analytics and reporting

  • does not distinguish itself as well if you don't plan to buy into the larger Zoho ecosystem of apps

  • enables adding more detailed information in each contact's business card view

  • enables administrators to configure single sign-on

  • enables administrators to define roles

  • enables administrators to initiate data importing

  • enables administrators to set up users

  • enables administrators to synchronize Active Directory

  • enables sharing reports via email by sending a link

  • expanded the capabilities of its Zia AI sales assistant

  • exports reports as CSV data

  • has Motivator baked into its default features

  • has a 4.0 rating in the PCMag Zoho CRM Review

  • has a PCMag Zoho CRM Review

  • has a PCMag rating of 4.5 out of 5

  • has a PCMag review

  • has a Pros & Cons section in PCMag's Zoho CRM Review

  • has a Pros & Cons section in PCMag's Zoho CRM review

  • has a Similar Products section in its PCMag review

  • has a feature set that is second only to Salesforce

  • has a healthy partner ecosystem

  • has a long list of third-party integrations

  • has a rating of 4.0

  • has a rating of 4.0 in PCMag's Zoho CRM Review

  • has a rating of 4.0 in PCMag's Zoho CRM review

  • has a rating of 4.0 in PCMag's review of Zoho CRM

  • has a steep learning curve

  • has an Excellent rating

  • has been designated Editors' Choice by PCMag

  • has features that rival those of most enterprise-grade CRMs

  • has led the customer relationship management category for several years

  • has many new, useful capabilities

  • has the title 'Zoho CRM Review'

  • highlights Canvas as one of the top three new features

  • highlights Motivator as one of the top three new features

  • highlights Zia as one of the top three new features

  • includes Cadences to build and automate follow-up strategies

  • includes a Create Chart button to customize a report's appearance

  • includes a Create Report button

  • includes a Final Thoughts section in its review

  • includes a Marketplace tab

  • includes a Pros & Cons section

  • includes a feature named Zia

  • includes integrated gamification features

  • includes the Zia AI sales assistant

  • includes the Zia AI tool

  • introduced a ChatGPT integration to help draft emails

  • is a CRM

  • is a CRM software

  • is a low-cost CRM powerhouse

  • is at the top of your list of CRM choices

  • is available at higher price tiers

  • is built on Zoho's platform

  • is cheaper than Insightly

  • is cheaper than Salesflare

  • is cheaper than Salesforce Starter

  • is credited in the Zoho CRM Review

  • is described as Excellent in PCMag's review

  • is described as excellent by PCMag

  • is highly customizable

  • is listed in The Best CRM Software for 2026

  • is listed in The Best Lead Management Software.

  • is not designed for creating complex workflows out of the box

  • is rated 4.0 by PCMag

  • is rated 4.0 in PCMag's Zoho CRM Review

  • is reviewed by PCMag

  • is the subject of PCMag's Zoho CRM Review

  • lets you configure two landing pages

  • lets you switch between the two landing pages

  • maintains competitive pricing

  • may be the CRM your business needs

  • offers Bigin by Zoho as an alternative pipeline-driven CRM

  • offers CSV file import

  • offers a better value for businesses seeking a highly customizable CRM with a deep feature set

  • offers an extensive feature set

  • offers an unbeatable price

  • offers analytics as live dashboards

  • offers deep customization

  • offers import from another CRM

  • offers its most advanced features only at higher-priced tiers

  • offers near-total customizability

  • offers one of the most competitive prices among CRM products we've reviewed

  • offers reports as static data snapshots

  • offers the CommandCenter Journey Builder to create an automated flowchart with multiple scenarios based on a customer's actions or inactions

  • offers the Enterprise pricing tier

  • offers the Motivator feature to create targets

  • offers the Professional pricing tier

  • offers the Standard pricing tier

  • offers the Ultimate pricing tier

  • opens a visual editor to create reports

  • pricing starts at $14.00 per user per month

  • provides a Setup view that serves as the backend for admin management of all aspects of the software

  • provides a flexible AI layer

  • provides a separate Contact tab with a drill-down screen similar to Leads

  • provides all the tools needed for small to midsize businesses and most enterprises

  • provides developers with access to Zia Voice

  • provides developers with access to Zoho's APIs

  • provides developers with access to web forms

  • provides developers with access to widgets

  • provides one-button import options for Bitrix24

  • provides one-button import options for HubSpot

  • provides one-button import options for Insightly

  • provides one-button import options for Microsoft Dynamics

  • receives a rating of 4.0 in PCMag's Zoho CRM Review

  • recommends exploring Canvas

  • recommends exploring Motivator

  • recommends exploring Zia

  • remains a PCMag Editors' Choice winner

  • remains an Editors’ Choice winner

  • requires Salesforce data migration from a backup file

  • syncs with your current email inbox

  • the rating is described as Excellent in the PCMag Zoho CRM Review

  • was reviewed by PCMag

  • workflows are a series of if/then statements

Zoho CRM Mobile Apps

  • Zia functions similarly to Siri or Google Assistant

  • allows adding contacts from your phone to Zoho CRM

  • allows moving deals forward in the pipeline

  • are available for Android

  • are available for iOS

  • enable offline entry for Leads and Tasks

  • enable synchronization when online

  • include an intelligent route planning feature

  • includes Zia

  • mirror all contacts in your Zoho account

  • offers deal analytics views for individuals

  • offers deal analytics views for managers

  • provides leads and deals functionality on mobile

  • provides record modification capabilities

PCMag

  • Zoho CRM review includes a Pros & Cons section

  • has a deep library of reviews and buying advice

  • helps readers get more from technology

  • helps readers make better buying decisions

  • is a federally registered trademark of Ziff Davis

  • is copyrighted by Ziff Davis, LLC from 1996 to 2026

  • may receive affiliate fees from merchants when readers click affiliate links and make a purchase

  • provides expert industry analysis

  • provides practical solutions

  • publishes a Zoho CRM review

  • reviews Zoho CRM

Zoho CRM's Zia

  • approved the bicycle photo

  • features the Smart Prompt

  • generates estimated sales goals

  • identifies customer emotion by scanning emails, call transcripts, surveys, and social media posts

  • identifies customer intent by scanning emails, call transcripts, surveys, and social media posts

  • identifies customer sentiment by scanning emails, call transcripts, surveys, and social media posts

  • monitors what people are saying about your company

  • provides a self-assessed accuracy level on a 100-point scale

  • re-trains itself every 15 days if its accuracy dips below 60%

  • tracks what people say about your competition

  • validates images

Zoho CRM's Canvas Builder

  • allows dragging and dropping onto the Canvas view

  • designs layouts for your most-used screens

  • has limits

  • is accessible via Settings > Customizations

  • is easier to use

  • is faster

  • is limited to 25 custom views per module at the highest pricing tier

  • is not free

  • provides a long list of data lists and app actions

Zoho CRM's Kiosk Studio

  • allows a test run before deploying a kiosk

  • has a Decision component

  • has a Screen component

  • has an Action component

  • requires no coding

  • schedules discovery appointments

  • signs up customers for a rewards program

  • uses a no-code approach to customization similar to Canvas

Zoho CRM Standard

  • costs $14 per user per month when billed annually

  • includes all the custom dashboards described above

  • includes multiple pipelines

  • includes workflows

  • lacks CPQ

  • lacks Kiosk Studio

  • lacks Zia

Zoho CRM's Configure Price Quote

  • allows configuring product rules

  • allows dynamic pricing

  • uses CRM data to automatically generate invoices

  • uses CRM data to automatically generate purchase orders

  • uses CRM data to automatically generate quotes

  • uses CRM data to automatically generate sales orders

Salesforce

  • almost guarantees the need for an external consultant

  • is a behemoth platform product

  • is a platform rather than a product

  • offers similar customization to Zoho CRM's Canvas Builder

  • the customization process is much more difficult

Zoho CRM Professional

  • costs $23 per user per month when billed annually

  • provides Canvas Builder with three custom views per organization

  • provides access to CPQ

  • provides additional reporting options

  • provides more advanced reports

Zoho CRM's Motivator

  • allows KPI creation

  • allows building a game around KPIs

  • fosters competition among salespeople

  • is the built-in version of the Gamescope add-on

  • is the built-in version of the previously offered Gamescope add-on.

Zia Vision

  • allows testing by uploading five images of bicycles to learn from

  • allows training Zia by adding various images of an item type

  • creates a product page for a bicycle

  • helps companies build a standardized library of product images

Zoho Analytics

  • presents selected data as KPIs

  • presents selected data as charts

  • presents selected data as funnels

  • presents selected data in several other visual styles

Zoho CRM Enterprise

  • costs $40 per user per month when billed annually

  • includes Kiosk Studio

  • includes Zia

  • includes a Canvas Builder with five custom views per module

Zoho CRM's Cadences

  • enables calls

  • enables emails

  • enables task assignments

  • provides detailed analytics to evaluate performance

Zoho's Smart Prompt

  • drafts emails from scratch

  • suggests adding a note about possible dietary preferences

  • suggests follow-up questions to collect more information

  • tweaks an existing message for tone and grammar

Apptivo

  • is an Editors' Choice winner

  • might be a better choice if you do not plan to invest in Zoho's other business software offerings

  • remains an Editors’ Choice winner

Insightly

  • is mentioned as a competing CRM

  • offers a mid-tier price of $49 per user per month

  • offers easier automations compared to Zoho CRM

LG's W6 OLED Wallpaper TV

  • is flat

  • is stunning

  • is wireless

PCMag.com

  • delivers lab-based, independent reviews of the latest products and services

  • is a federally registered trademark of Ziff Davis

  • is a leading authority on technology

Salesforce Starter Suite

  • is mentioned in the Zoho CRM Review

  • is offered by Salesforce.com

  • provides capable, comprehensive tools for growing SMBs

Zoho

  • continues to lead the CRM category

  • introduced Smart Prompt in 2023

  • is one of the best-known brands for small to midsize businesses

Zoho CRM Canvas Builder

  • has a somewhat jumpy drag-and-drop functionality

  • offers an entirely blank template for creating a new view from scratch

  • the number of custom views available varies by pricing tier

Zoho CRM Ultimate

  • costs $52 per user per month

  • includes Zoho Analytics

  • includes all advanced reporting described above

Zoho CRM's CommandCenter

  • helps sales teams visualize the buyer's journey

  • offers the visual aspect of Kiosk Studio

  • provides the automation capabilities of Cadences

Zoho CRM's Marketplace tab

  • provides access to Zoho Analytics

  • provides access to Zoho Campaigns

  • provides access to Zoho Social

Zoho CRM's Zia Strategy Influencer

  • explains the rationale for choosing its targets

  • generates estimated sales goals

  • makes recommendations based on CRM sales data

Amazon

  • challenges ChatGPT

  • challenges Samsung's The Frame TV

Apptivo CRM

  • is listed in the Pros & Cons section of PCMag's Zoho CRM Review

  • is mentioned on PCMag's Zoho CRM Review page

Bigin by Zoho

  • is a pipeline-driven CRM

  • is an alternative pipeline-driven CRM offered by Zoho

Canvas Builder

  • allows creating custom buttons

  • maps custom buttons to existing or new data points

Cyber Fidget

  • is a fidget toy

  • is an educational hacking tool

Dephy's Robotic Exoskeleton

  • is priced at $4,500

  • provides superhuman walking powers

Drime

  • is more than a standard Dropbox alternative

  • is on sale

HoneyBook

  • is a pricey CRM

  • is well-suited for established SMBs

HubSpot Smart CRM

  • is a CRM product

  • is mentioned in the Zoho CRM Review page on PCMag

Less Annoying CRM

  • is a CRM

  • is mentioned in the PCMag Zoho CRM Review page

Maggie

  • is powered by PCMag's deep library of reviews and buying advice

  • serves as PCMag's AI-powered product finder

Robotin's Modular Rob Vac

  • deep-cleans carpets

  • has one enormous drawback

Smart Prompt

  • integrates OpenAI’s ChatGPT with Zoho’s Zia AI sales assistant

  • is the name given to the ChatGPT integration tool

Zia AI-powered sales assistant

  • detects anomalies in your sales process

  • enriches data

Zoho CRM Cadences

  • allows targeting of follow-up sequences to user segments based on their stage in the buyer's journey

  • enables salespeople to build automated follow-up sequences

Zoho CRM Motivator

  • transforms key performance indicators into competitions

  • transforms key performance indicators into targets

Zoho CRM's CommandCenter Path Finder

  • identifies pain points at each touchpoint of the customer journey

  • uses visual charts to detect patterns

Zoho CRM's Workflow Builder

  • has a steep learning curve

  • lets you create rules using if/then logic

Zoho CRM's Zia Churn Prediction

  • assigns customers a score

  • creates a workflow to prevent the lowest-rated customers from leaving

Zoho CRM's Zia Vision

  • learns from uploaded images

  • was trained using five bicycle images

Zoho Smart Prompt

  • integrates OpenAI's ChatGPT with Zoho's Zia AI sales assistant

  • was introduced in 2023

Creatio CRM

  • is mentioned in the Zoho CRM Review context on PCMag

Gamescope

  • is an add-on for Zoho CRM that provides gamification features

Google Gemini

  • will soon be able to change your TV settings

HP OmniBook Ultra 14

  • sets a new bar for Copilot+ PCs

Insightly CRM

  • is listed in PCMag's Zoho CRM Review under Pros & Cons

Insightly Enterprise tier

  • costs $99 per user per month

Jensen Huang

  • is the CEO of Nvidia

Lutron's Smart Blinds

  • know exactly when the sun is trying to ruin your day

Nintendo Switch games

  • are upgradeable to Nintendo Switch 2

PC Magazine

  • is a federally registered trademark of Ziff Davis

PCMag Newsletters

  • is a product offered by PCMag

Salesflare

  • offers a mid-tier price of $49 per user per month

Salesflare's Enterprise tier

  • costs $99 per user per month

Salesforce Starter

  • is the entry-level version of the Salesforce platform

Sandisk

  • rebrands WD's Blue and Black SSDs as Optimus

SugarCRM Sugar Sell

  • is SugarCRM's product

Ziff Davis, LLC.

  • is a Ziff Davis company.

Zoho Analytics tab

  • has eight components that can be arranged with drag-and-drop

Zoho CRM's Kanban for deals

  • enables dragging a deal card through pipeline stages as the deal progresses

Zoho CRM's Zia AI-powered sales assistant

  • predicts outcomes using data from past deals

Zoho CRM's Zia Voice of Customer

  • generates word clouds from the words and phrases most frequently used about your company

Claims

  • Zoho CRM starts at $14.00 per user per month.

  • Zoho CRM includes the Zia AI tool.

  • Zoho CRM offers deep customization.

  • Zoho CRM has many new, useful capabilities.

  • Zoho continues to lead the CRM category.

  • Zoho CRM has an unbeatable price.

  • Zoho CRM appears in The Best CRM Software for 2026.

  • Zoho CRM appears in The Best Tech Products and Services of 2024.

  • Zoho CRM appears in The Best Lead Management Software.

  • Zoho CRM appears in Contact Management Software May Be All the CRM Your Business Needs.

  • Zoho CRM is reviewed by PCMag.

  • PCMag publishes a Zoho CRM Review.

  • The Zoho CRM Review on PCMag has a rating of 4.0.

  • The Zoho CRM Review on PCMag describes the rating as Excellent.

  • The Zoho CRM Review on PCMag includes a Pros & Cons section.

  • Creatio CRM is mentioned in the Zoho CRM Review context on PCMag.

  • Zoho CRM has a PCMag review.

  • PCMag rates Zoho CRM 4.0.

  • Salesforce Starter Suite is offered by Salesforce.com.

  • Salesforce Starter Suite is mentioned in the Zoho CRM Review.

  • PCMag publishes a Zoho CRM Review.

  • Zoho CRM is the subject of the PCMag Zoho CRM Review.

  • The PCMag Zoho CRM Review assigns Zoho CRM a rating of 4.0.

  • The PCMag Zoho CRM Review describes Zoho CRM as Excellent.

  • Less Annoying CRM is mentioned in the PCMag Zoho CRM Review page.

  • Zoho CRM provides all the tools you'll need for small to midsize businesses and even most enterprises.

  • Zoho CRM's feature set is second only to Salesforce.

  • Salesforce is more of a platform than a product.

  • Zoho CRM is highly customizable.

  • Zoho CRM has a long list of third-party integrations and a healthy partner ecosystem.

  • Zoho CRM has one of the most competitive price tags among the CRM products we've reviewed.

  • Zoho CRM remains a PCMag Editors' Choice winner.

  • Zoho CRM should be at the top of your list of CRM choices.

  • Zoho CRM does not distinguish itself as well if you don't plan to buy into the larger Zoho ecosystem of apps.

  • Apptivo is an Editors' Choice winner.

  • Salesforce Starter is the entry-level version of the Salesforce platform.

  • PCMag publishes a Zoho CRM review.

  • PCMag's Zoho CRM review has a rating of 4.0.

  • PCMag's Zoho CRM review includes a Pros & Cons section.

  • SugarCRM Sugar Sell is a product by SugarCRM.

  • Zoho CRM is a low-cost CRM powerhouse built on Zoho's platform.

  • PCMag designated Zoho CRM as Editors' Choice.

  • Zoho CRM received a PCMag rating of 4.5 out of 5.

  • PCMag publishes a Zoho CRM Review.

  • Zoho CRM is the subject of PCMag's Zoho CRM Review.

  • PCMag's Zoho CRM Review assigns Zoho CRM a rating of 4.0.

  • PCMag's Zoho CRM Review describes the Zoho CRM rating as Excellent.

  • Apptivo CRM is mentioned in PCMag's Zoho CRM Review page.

  • Apptivo CRM is listed in the Pros & Cons section of PCMag's Zoho CRM Review.

  • PCMag publishes a Zoho CRM Review.

  • Zoho CRM is a product reviewed by PCMag.

  • The Zoho CRM Review on PCMag has a rating of 4.0.

  • The 4.0 rating in the Zoho CRM Review on PCMag is described as Excellent.

  • HubSpot Smart CRM is a product mentioned in the Zoho CRM Review page on PCMag.

  • The Zoho CRM Review on PCMag includes a Pros & Cons section.

  • Zoho CRM has a PCMag review.

  • PCMag's Zoho CRM Review rates Zoho CRM at 4.0.

  • Insightly CRM is listed in PCMag's Zoho CRM Review under Pros & Cons.

  • PCMag published a Zoho CRM Review.

  • Zoho CRM is the subject of a PCMag Zoho CRM Review.

  • The Final Thoughts section appears in the Zoho CRM Review.

  • Zoho is credited in the Zoho CRM Review.

  • PCMag publishes a Zoho CRM Review.

  • Zoho CRM is a CRM software.

  • PCMag's Zoho CRM Review includes a Pros & Cons section.

  • PCMag's Zoho CRM Review includes a Similar Products section.

  • The Zoho CRM Review page on PCMag is titled 'Zoho CRM Review'.

  • PCMag publishes a Zoho CRM Review.

  • Zoho CRM is the subject of a PCMag Zoho CRM Review.

  • PCMag Newsletters is a product offered by PCMag.

  • PCMag publishes a Zoho CRM Review.

  • Salesforce Starter Suite provides capable, comprehensive tools for growing SMBs.

  • HoneyBook is a pricey CRM that serves established SMBs well.

  • HubSpot Smart CRM is a CRM product.

  • Less Annoying CRM is a CRM.

  • Zoho CRM is a CRM.

  • Zoho CRM has a deep feature set.

  • Zoho CRM offers near-total customizability, especially with Canvas Builder.

  • Zoho CRM provides a flexible AI layer at higher price tiers.

  • Zoho CRM includes integrated gamification features.

  • Zoho CRM has a steep learning curve.

  • Zoho CRM's most advanced features are only accessible at higher-priced tiers.

  • Zoho CRM has led the customer relationship management category for several years.

  • Zoho is one of the best-known brands for small to midsize businesses.

  • Zoho CRM's features rival those found in most enterprise-grade CRMs.

  • Salesforce is a behemoth platform product.

  • Zoho CRM's CommandCenter helps sales teams visualize the buyer’s journey.

  • Zoho CRM includes Cadences to build and automate follow-up strategies.

  • Zoho CRM expanded the capabilities of its Zia AI sales assistant.

  • Zoho CRM introduced ChatGPT integration to help draft emails, a tool dubbed Smart Prompt.

  • Zoho CRM maintains competitive pricing.

  • Zoho CRM is a better value than ever for businesses seeking a highly customizable CRM with a deep feature set.

  • Zoho CRM remains an Editors’ Choice winner, alongside Apptivo.

  • Apptivo might be a better choice if you don't plan on investing in Zoho's other business software offerings.

  • Zoho CRM's Setup view is the backend where admins manage all aspects of the software.

  • Zoho CRM's Setup view lets administrators set up users, define roles, configure single sign-on, and kick off data importing and Active Directory syncing.

  • Zoho CRM includes a Marketplace tab that lets you access many app integrations from partners such as Google Workspace and Microsoft 365.

  • Zoho CRM's Marketplace tab also provides access to Zoho's own business apps, including Zoho Analytics, Zoho Campaigns, and Zoho Social.

  • Zoho CRM allows individual users and developers to access Setup to customize the experience.

  • Zoho CRM lets users edit profiles.

  • Zoho CRM lets users launch in-app chats.

  • Zoho CRM lets users add links to email signatures that let prospects book time directly.

  • Zoho CRM provides developers access to Zoho's APIs, Zia Voice, widgets, and web forms.

  • Zoho CRM is equipped with the Zia AI sales assistant.

  • PCMag.com is a leading authority on technology, delivering lab-based, independent reviews of the latest products and services.

  • PCMag's expert industry analysis and practical solutions help you make better buying decisions and get more from technology.

  • Maggie is PCMag's AI-powered product finder.

  • PCMag's deep library of reviews and buying advice powers Maggie.

  • PCMag may be paid a fee by merchants if readers click an affiliate link and buy a product or service.

  • PCMag is a federally registered trademark of Ziff Davis.

  • PCMag.com is a federally registered trademark of Ziff Davis.

  • PC Magazine is a federally registered trademark of Ziff Davis.

  • Ziff Davis, LLC. is a Ziff Davis company.

  • Ziff Davis, LLC. holds the copyright for PCMag from 1996 to 2026.

  • PCMag publishes a Zoho CRM Review for Zoho CRM.

  • Lutron's Smart Blinds know exactly when the sun is trying to ruin your day.

  • Robotin's Modular Rob Vac deep-cleans carpets, with one enormous drawback.

  • Drime is more than just another Dropbox alternative and is on sale.

  • Nintendo Switch games can be upgraded for Nintendo Switch 2.

  • Jensen Huang is the CEO of Nvidia.

  • PCMag reviews Zoho CRM.

  • Cyber Fidget is part fidget toy, part educational hacking tool.

  • LG's W6 OLED Wallpaper TV is flat, wireless, and stunning.

  • The 2026 HP OmniBook Ultra 14 sets a new bar for Copilot+ PCs.

  • Sandisk rebrands WD's Blue and Black SSDs as Optimus.

  • Google Gemini will soon be able to change your TV's settings for you.

  • Dephy's $4,500 Robotic Exoskeleton gave me superhuman walking powers.

  • Amazon challenges ChatGPT and Samsung's The Frame TV.

  • Zoho CRM's Zia AI-powered sales assistant enriches data.

  • Zoho CRM's Zia AI-powered sales assistant predicts outcomes based on previous deals.

  • Zoho CRM's Zia AI-powered sales assistant detects anomalies in your sales process.

  • Zoho CRM's Zia features the Smart Prompt.

  • Zoho CRM's Zia can validate images.

  • Zoho CRM's Zia can generate estimated sales goals.

  • Zoho CRM's Zia can monitor what people are saying about your company.

  • Zoho CRM's Zia Vision helps companies build a standardized library of product images.

  • Zoho CRM's Zia Vision lets you train Zia by adding various images of an item type.

  • Zoho CRM's Zia Vision can learn from uploaded images, such as five bicycle images used to train it.

  • Zoho CRM's Zia Vision allows testing by uploading five images of bicycles to learn from and creating a product page for a bicycle.

  • Zoho CRM's Zia flagged a bed image on a bicycle product page as incorrect.

  • Zoho CRM's Zia approved the bicycle photo.

  • Zoho CRM's Zia Strategy Influencer generates estimated sales goals and makes recommendations based on CRM sales data.

  • Zoho CRM's Zia Strategy Influencer explains why it chose its targets.

  • Zoho CRM's Zia Churn Prediction assigns customers a score and creates a workflow to prevent the lowest-rated customers from leaving.

  • Zoho CRM's Zia provides a self-assessed accuracy level on a 100-point scale.

  • Zoho CRM's Zia retrains itself every 15 days if its accuracy dips below 60%.

  • Zoho CRM's Zia identifies customer sentiment, intent, and emotion by scanning emails, call transcripts, surveys, and social media posts.

  • Zoho CRM's Zia Voice of Customer generates word clouds based on the words and phrases most often used about your company.

  • Zoho CRM's Zia can track what people say about your competition.

  • Zoho CRM's Cadences lets salespeople build automated follow-up sequences for user segments based on where they are in their buyer's journey.

  • Zoho CRM's Cadences has a Kanban-style layout.

  • Zoho CRM's Cadences allows three actions: Call, Email, or Assign Task.

  • Zoho CRM's Cadences provides detailed analytics to evaluate performance.

  • Zoho CRM's Kiosk Studio is similar to Canvas in its no-code approach to customization.

  • Zoho CRM's Kiosk Studio has three main components: Screen, Decision, and Action.

  • Zoho CRM's Kiosk Studio can schedule discovery appointments and sign up customers for a rewards program.

  • Zoho CRM's Kiosk Studio requires no coding.

  • Zoho CRM's Kiosk Studio allows a test run before deploying a kiosk.

  • Zoho CRM's CommandCenter combines the visual aspect of Kiosk Studio with the automation of Cadences.

  • Zoho CRM's CommandCenter Journey Builder lets you create an automated flowchart with multiple scenarios based on a customer's actions or inactions.

  • Zoho CRM's CommandCenter Path Finder uses visual charts to detect patterns and identify pain points throughout each touchpoint of the customer journey.

  • Zoho CRM's Configure Price Quote uses CRM data to automatically generate invoices, quotes, purchase orders, and sales orders.

  • Zoho CRM's Configure Price Quote allows configuring product rules and dynamic pricing.

  • Zoho CRM has four pricing tiers: Standard, Professional, Enterprise, and Ultimate.

  • Zoho CRM Standard costs $14 per user per month when billed annually.

  • Zoho CRM Standard includes workflows, multiple pipelines, and all the custom dashboards described above.

  • Zoho CRM Standard does not include Zia, CPQ, or Kiosk Studio.

  • Zoho CRM Professional costs $23 per user per month when billed annually.

  • Zoho CRM Professional includes more advanced reports, additional reporting options, access to CPQ, and a Canvas Builder with three custom views per organization.

  • Zoho CRM Enterprise costs $40 per user per month when billed annually.

  • Zoho CRM Enterprise includes Zia, Kiosk Studio, and a Canvas Builder with five custom views per module.

  • Zoho CRM Ultimate costs $52 per user per month.

  • Zoho CRM Ultimate includes Zoho Analytics.

  • Zoho CRM Ultimate includes all the advanced reporting described above.

  • Zoho CRM is cheaper than Insightly.

  • Zoho CRM is cheaper than Salesflare.

  • Zoho CRM is cheaper than Salesforce Starter.

  • Insightly's mid-tier price is $49 per user per month.

  • Salesflare's mid-tier price is $49 per user per month.

  • Insightly's Enterprise tier costs $99 per user per month.

  • Salesflare's Enterprise tier costs $99 per user per month.

  • Zoho CRM workflows are a series of if/then statements.

  • Zoho CRM's Workflow Builder lets you create rules based on if/then logic.

  • Zoho CRM's Workflow Builder has a steep learning curve.

  • Zoho CRM's Workflow Builder is not designed for creating complex workflows out of the box.

  • Insightly offers easier automations than Zoho CRM.

  • Zoho CRM's Canvas Builder designs layouts for your most-used screens.

  • Zoho CRM's Canvas Builder can be accessed through Settings, Customizations.

  • Zoho CRM's Canvas Builder includes an entirely blank template that lets you create a new view from scratch.

  • Zoho CRM's Canvas Builder provides a long list of data lists and app actions that you can drag and drop onto the Canvas view.

  • Zoho CRM's Canvas Builder lets you create custom buttons and map them to existing or new data points.

  • The drag-and-drop functionality in Zoho CRM's Canvas Builder is a little jumpy.

  • Salesforce offers similar customization to Zoho CRM's Canvas Builder, but it's a much more difficult process that almost guarantees the need for an external consultant.

  • Zoho CRM's Canvas Builder is easier and faster, but it isn't free or without limits.

  • Zoho CRM's Canvas Builder isn't free or without limits.

  • The number of custom views you can build in Zoho CRM's Canvas Builder changes depending on pricing tier.

  • At the highest pricing tier, Zoho CRM's Canvas Builder is limited to 25 custom views per module.

  • Zoho CRM's Motivator is the built-in version of the Gamescope add-on.

  • Zoho CRM's Motivator turns key performance indicators into targets and competitions.

  • Zoho CRM's Motivator fosters competition between salespeople.

  • Zoho CRM's Motivator helps foster adoption of the CRM.

  • In Zoho CRM's Motivator you can create KPIs.

  • In Zoho CRM's Motivator you can create targets.

  • In Zoho CRM's Motivator you can build a game around KPIs.

  • Winners receive trophy images inside Zoho CRM.

  • Zoho CRM's Motivator is baked into Zoho CRM's default features.

  • Zoho CRM's Canvas, Motivator, and Zia are highlighted as the top three new features.

  • Zoho CRM includes a feature named Zia.

  • Zoho CRM recommends exploring Canvas, Motivator, and Zia.

  • Gamescope is an add-on for Zoho CRM that provides gamification features.

  • Zoho CRM's Motivator is the built-in version of the previously offered Gamescope add-on.

  • Insightly is mentioned as a competing CRM.

  • Zoho CRM's core module is customizable.

  • Zoho CRM allows you to replace your open task list with information about customers' overdue calls.

  • Zoho CRM lets you set up multiple landing pages.

  • Zoho CRM lets you configure two landing pages and switch between them.

  • Zoho CRM's Kanban view displays the fields you select on Kanban cards.

  • Zoho CRM's Kanban for deals lets you drag a card along your pipeline stages as the deal progresses.

  • Zoho CRM offers import options including CSV file import and import from another CRM.

  • Zoho CRM provides one-button import options for competitors such as Bitrix24, HubSpot, Insightly, and Microsoft Dynamics.

  • Zoho CRM offers Bigin by Zoho as an alternative pipeline-driven CRM.

  • Zoho CRM can migrate data from Insightly via the API.

  • Zoho CRM requires Salesforce data migration from a backup file.

  • Zoho CRM automatically mapped every CSV field except the EU Exporter field.

  • Zoho CRM lets you turn imported contacts into leads by adding more detailed information in each contact's business card view.

  • Zoho CRM provides a separate Contact tab with a drill-down screen similar to Leads.

  • Zoho CRM's Deals tab lets you quickly create a deal by filling out fields such as deal name, prospect identifiers, deal type, opening and expected closing dates, and pipeline stage.

  • Zoho CRM lets you create a task from the Deals screen that attaches to the deal and appears on your home page and relevant dashboards.

  • Zoho CRM can sync with your current email inbox.

  • Zoho CRM displays the entire email history adjacent to a deal's lead.

  • Zoho introduced Smart Prompt in 2023, which integrates OpenAI’s ChatGPT with Zoho’s Zia AI sales assistant.

  • Zoho's Smart Prompt drafts emails from scratch or tweaks an existing message for tone and grammar.

  • Zoho's Smart Prompt suggests follow-up questions to help you gather more information.

  • Zoho's Smart Prompt can even suggest adding a note about possible dietary preferences.

  • Zoho CRM Mobile Apps are available for Android and iOS.

  • Zoho CRM Mobile Apps mirror all contacts in your Zoho account.

  • Zoho CRM Mobile Apps allow you to add contacts from your phone to Zoho CRM.

  • Zoho CRM Mobile Apps provide Leads and Deals functionality on mobile, including record modifications and moving a Deal forward in the pipeline.

  • Zoho CRM Mobile Apps enable offline entry for Leads and Tasks and synchronization when online.

  • Zoho CRM Mobile Apps offer deal analytics views for individuals and for managers.

  • Zoho CRM Mobile Apps include an intelligent route planning feature.

  • Zoho CRM Mobile Apps include Zia, which functions similarly to Siri or Google Assistant.

  • Zoho CRM's reporting includes a Create Report button that opens a visual editor to create reports based on filters mapped to your data.

  • Zoho CRM can export reports as CSV data.

  • Zoho CRM can share reports via email by sending a link.

  • Zoho CRM includes a Create Chart button to customize a report's appearance.

  • Zoho CRM distinguishes between analytics and reporting, with reports as static data snapshots and Analytics as live dashboards.

  • Zoho Analytics tab has eight components that you can arrange with drag-and-drop.

  • Zoho Analytics presents selected data as charts, KPIs, funnels, or several other visual styles.

  • Bigin by Zoho is an alternative pipeline-driven CRM offered by Zoho.

  • Zoho introduced Smart Prompt in 2023, which integrates OpenAI’s ChatGPT with Zoho’s Zia AI sales assistant.

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                            <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Product","name":"Zoho CRM","image":[{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-54..v1744991365.png","height":720,"width":1280},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-48..v1688669621.png","height":296,"width":714},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-31..v1651510152.jpg","height":1718,"width":3828},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-33..v1651510152.jpg","height":1895,"width":3838},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-36..v1651510152.jpg","height":1016,"width":3828},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-37..v1651510152.jpg","height":1538,"width":3821},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-38..v1651510152.jpg","height":1056,"width":1823},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-39..v1651510152.jpg","height":1789,"width":2898},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-40..v1651510152.jpg","height":1487,"width":2320},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-41..v1651510152.jpg","height":1269,"width":2452},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-42..v1651510152.jpg","height":1855,"width":3821},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-43..v1651510152.jpg","height":1846,"width":3822},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-44..v1651510677.jpg","height":1943,"width":3808},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-45..v1651510677.jpg","height":983,"width":2705},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-46..v1651510677.jpg","height":1905,"width":3828},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-47..v1651510677.jpg","height":1884,"width":3809},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-49..v1719507147.png","height":1800,"width":2874},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-50..v1719507747.png","height":1628,"width":2880},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-51..v1719507747.png","height":1610,"width":2878},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-52..v1719507747.png","height":1640,"width":2880},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-53..v1719507747.png","height":1622,"width":2880}],"url":"https:\/\/www.pcmag.com\/reviews\/zoho-crm","review":{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.5","bestRating":5,"worstRating":0},"author":[{"@type":"Person","name":"Alison Barretta","url":"https:\/\/www.pcmag.com\/authors\/alison-barretta","jobTitle":"Contributer","image":{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/authors\/05EA4PsPrcC2J2wddRSyqdy..v1698095949.jpg","height":320,"width":320}}],"positiveNotes":{"@type":"ItemList","itemListElement":[{"@type":"ListItem","position":1,"name":"Deep feature set\r"},{"@type":"ListItem","position":2,"name":"Near-total customizability, especially with Canvas Builder\r"},{"@type":"ListItem","position":3,"name":"Flexible AI layer at higher price tiers\r"},{"@type":"ListItem","position":4,"name":"Integrated gamification features"}]},"negativeNotes":{"@type":"ItemList","itemListElement":[{"@type":"ListItem","position":1,"name":"Steep learning curve\r"},{"@type":"ListItem","position":2,"name":"Most advanced features only accessible at the higher-priced tiers"}]},"datePublished":"2024-06-28T16:59:55+00:00"},"description":"A low-cost CRM powerhouse built on Zoho's platform","offers":{"@type":"Offer","name":"Zoho CRM","url":"https:\/\/cpc-capture.zdcommerce.io\/click\/92x1ml?tracking=__GUID__","availability":["OnlineOnly"],"price":"0","priceCurrency":"USD","seller":{"@type":"Organization","name":"Zoho CRM"}},"brand":{"@type":"Brand","name":"Zoho"}}</script>
                    <script type="application/ld+json">{"@context":"https:\/\/schema.org","@type":"Article","headline":"Zoho CRM Review","articleBody":"<section data-section=\"0\" class=\"rich-text mt-8 border-b border-gray-300\"><div data-block=\"0\"><a href=\"https:\/\/www.pcmag.com\/picks\/best-tech-products-2024\" class=\"float-left inline-block no-underline\" target=\"_blank\"><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20128%20128'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/roundups\/04XOVNKGS3rBB88s0aQuYZV.fit_lim.size_128x.v1731980008.png\" alt=\"PCMag Best Products of the Year 2024 Badge\" class=\"float-left mr-6\" width=\"128px\" height=\"128px\"><\/a><p>Zoho CRM has led the <a href=\"https:\/\/www.pcmag.com\/picks\/the-best-crm-software\" target=\"_self\"><u>customer relationship management<\/u><\/a> (CRM) category for several years. It's one of the best-known brands for small to midsize businesses, and its features rival those found in most enterprise-grade CRMs (with the exception of behemoth platform products like Salesforce). CommandCenter helps sales teams visualize the buyer&rsquo;s journey, while Cadences lets them build and automate follow-up strategies. In addition, Zoho CRM has further embraced <a href=\"https:\/\/www.pcmag.com\/news\/what-is-artificial-intelligence-ai\" target=\"_self\"><u>artificial intelligence<\/u><\/a><a href=\"https:\/\/www.pcmag.com\/news\/what-is-artificial-intelligence-ai\" target=\"_self\"> (AI)<\/a>, expanding the capabilities of its Zia AI sales assistant and introducing <a href=\"https:\/\/www.pcmag.com\/reviews\/chatgpt\" target=\"_self\"><u>ChatGPT<\/u><\/a> integration to help draft emails (a tool dubbed Smart Prompt).&nbsp;Despite these additions, Zoho maintains its competitive pricing. It&rsquo;s a better value than ever for businesses seeking a highly customizable CRM with a deep feature set. Along with <a href=\"https:\/\/www.pcmag.com\/reviews\/apptivo-crm\" target=\"_self\"><u>Apptivo<\/u><\/a>, it remains an Editors&rsquo; Choice winner&mdash;although the former might be a better choice if you don't plan on investing in Zoho's other business software offerings.<\/p><\/div><\/section><section data-section=\"1\" x-data=\"{ 'show': true }\" class=\"rich-text flex flex-col border-b border-gray-300\"><button x-on:click=\"show = !show\" x-track-ga-click=\"\" :aria-expanded=\"show\" data-module=\"Content_Body\" data-element=\"Inline_Collapsible_Div\" data-item=\"collapsible_div\" data-title=\"Getting Started With Zoho CRM\" data-position=\"1\" aria-label=\"Expand\/Collapse Getting Started With Zoho CRM\" class=\"rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10\"><h2 id=\"getting-started-with-zoho-crm\" class=\"flex-1 !mb-0 !leading-tight text-left\">Getting Started With Zoho CRM<\/h2><span class=\"relative top-1 w-fit transition-all group-hover:text-red-400\" :class=\"{ 'text-red-400': show, 'rotate-180': !show }\"><svg aria-hidden=\"true\" data-prefix=\"fal\" data-icon=\"chevron-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" class=\"size-6\"><path fill=\"currentColor\" d=\"m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z\"><\/path><\/svg><\/span><\/button><div x-show=\"show\" :aria-hidden=\"!show\" x-collapse=\"\" class=\"rich-text\"><p data-block=\"1\">When first configuring Zoho CRM, your organization's designated Zoho administrator will likely start with the Setup view. This is the app's backend where admins manage all aspects of the software. You can customize this Setup view to include only the most pertinent features for your business.<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-31.jpg\" data-lazy-sized alt=\"Zoho CRM Setup screen\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-31.jpg\" data-block=\"1\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"1\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"1\">Administrators use this view to set up users, define roles, configure single sign-on, and kick off data importing and Active Directory syncing. A Marketplace tab lets you access many app integrations from partners&mdash;big services like <a href=\"https:\/\/www.pcmag.com\/reviews\/google-workspace-business-standard\" target=\"_self\"><u>Google Workspace<\/u><\/a> and <a href=\"https:\/\/www.pcmag.com\/reviews\/microsoft-365-personal\" target=\"_self\"><u>Microsoft 365<\/u><\/a>&mdash;and Zoho's own business apps, including <a href=\"https:\/\/www.pcmag.com\/reviews\/zoho-reports\" target=\"_self\"><u>Zoho Analytics<\/u><\/a>, <a href=\"https:\/\/www.pcmag.com\/reviews\/zoho-campaigns\" target=\"_self\"><u>Zoho Campaigns<\/u><\/a>, and <a href=\"https:\/\/www.pcmag.com\/reviews\/zoho-social\" target=\"_self\"><u>Zoho Social<\/u><\/a>.<\/p><p data-block=\"1\">Individual users and developers can also access Setup to customize the experience. You can edit profiles, launch in-app chats, and add links to email signatures that let prospects book time directly. Developers can access Zoho's APIs, Zia Voice, widgets, and web forms.&nbsp;<\/p><section class=\"relative clear-both my-16 max-w-3xl leading-normal\" id=\"related-reviews\" data-parent-group=\"similar-products\" data-block=\"1\">\n        <div class=\"w-full\">\n    <h3 class=\"font-stretch-condensed relative mb-8 border-b border-gray-300 pb-1 text-lg font-bold uppercase leading-normal tracking-widest dark:border-[#737373]\">\n        Similar Products<span class=\"pointer-events-none absolute -bottom-1 left-0 inline-block h-2 w-16 bg-black dark:bg-gray-500\" style=\"transform:scaleY(.75)\"><\/span><\/h3>\n<\/div>\n\n                    <a class=\"mb-8 block w-fit text-base text-red-400 underline\" href=\"\/picks\/the-best-crm-software\" aria-label=\"Our Current Picks for The Best CRM Software for 2026\">Our Current Picks for\n                The Best CRM Software for 2026<\/a>\n        \n        <div class=\"swiper !static !-m-1 !flex flex-col gap-8 overflow-hidden rounded-md !p-1\" id=\"similar-products-carousel-4375\" data-parent-group=\"similar-products\">\n        <div class=\"swiper-wrapper !static !grid shrink-0 basis-[min-intrinsic] grid-flow-col gap-y-5\">\n                            <div class=\"swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box\">\n                                            <div class=\"flex\">\n                            <img class=\"aspect-video !size-full select-none object-contain\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/035nhsItTloLUm4UnBcNV69-10.fit_lpad.size_238x139.v1759500598.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" alt=\"Salesforce logo\">\n                        <\/div>\n                                        <h3 class=\"font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight\">\n                        \n                        Salesforce Starter Suite\n                    <\/h3>\n                    <div class=\"flex flex-col items-center gap-2 text-red-400 justify-end\">\n                                                                            <div class=\"flex items-center gap-2 text-sm font-bold leading-tight\">\n                                <div class=\"flex gap-1\">\n                        <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>        \n        \n                                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"far\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>                        <\/div>\n                                <div>4.0<\/div>\n                                <div>Excellent<\/div>\n                            <\/div>\n                                            <\/div>\n                                            <div class=\"flex flex-col  items-center text-base font-bold leading-tight justify-start\">\n                                                            <div class=\"text-gray-700\">\n                                    Visit Site\n                                                                            <span class=\"text-xs font-normal text-gray-600\"> at\n                                            Salesforce.com<\/span>\n                                                                    <\/div>\n                                                                                <\/div>\n                        <a href=\"https:\/\/cc.pcmag.com\/v1\/otc\/01r1WRIAJykbQgN4oGQ8FSi?merchant=00XxzgPlmD3X1FYv2XfBXht&amp;url=https%3A%2F%2Fappwiki.nl%2Flink%2Fbrand%2FneCHgPaYUPKbqdL8jzBrAY2InAkrM690&amp;template=review-page&amp;module=similar-products-carousel&amp;element=product-tile&amp;item=buy-button&amp;position=1&amp;element_label=See+It&amp;u=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;object_type=review&amp;object_uuid=0503JFSfbnsU8sDkO8tK8Vt&amp;product_uuid=00OUIhaXe2cKE1F2W7XK6EY\" data-commerce=\"1\" target=\"_blank\" title=\"(Opens in a new tab)\" rel=\"sponsored\" data-parent-group=\"affiliate-link\" class=\"group justify-self-center\" aria-label=\"Salesforce Starter\" x-track-ga-click=\"1\" data-element=\"product-tile\" data-action=\"buy-button\" data-item=\"buy-button\" data-position=\"1\" data-module=\"similar-products-carousel\">\n    <span class=\"shadow-solid-button min-w-24 max-w-48\">\n            See It\n    <\/span>\n<\/a>                                                                <a data-module=\"similar-products-carousel\" data-element=\"product-tile\" data-item=\"review-link\" data-position=\"1\" href=\"\/reviews\/salesforce-starter\" aria-label=\"Salesforce Starter Suite Product Review\" class=\"justify-self-center self-end text-sm underline text-gray-500\" x-track-ga-click>Read Our Review<\/a>\n                                    <\/div>\n                            <div class=\"swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box\">\n                                            <div class=\"flex\">\n                            <img class=\"aspect-video !size-full select-none object-contain\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/07qORjq5pBtqoefNeDmjhpg-14.fit_lpad.size_238x139.v1740166937.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" alt=\"Apptivo logo\">\n                        <\/div>\n                                        <h3 class=\"font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight\">\n                        \n                        Apptivo CRM\n                    <\/h3>\n                    <div class=\"flex flex-col items-center gap-2 text-red-400 justify-end\">\n                                                                            <div class=\"flex items-center gap-2 text-sm font-bold leading-tight\">\n                                <div class=\"flex gap-1\">\n                        <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>        \n        \n                                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"far\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>                        <\/div>\n                                <div>4.0<\/div>\n                                <div>Excellent<\/div>\n                            <\/div>\n                                            <\/div>\n                                            <div class=\"flex flex-col  items-center text-base font-bold leading-tight justify-start\">\n                                                                                <\/div>\n                        <a href=\"https:\/\/cc.pcmag.com\/v1\/otc\/01r1WRIAJykbQgN4oGQ8FSi?merchant=00RP3K8G6aIU2QlT8lk4Rzd&amp;url=https%3A%2F%2Fwww.mvfef.com%2F2MD5D1H%2FZMTXMR%2F%3Fsource_id%3DApptivo&amp;template=review-page&amp;module=similar-products-carousel&amp;element=product-tile&amp;item=buy-button&amp;position=2&amp;element_label=See+It&amp;u=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;object_type=review&amp;object_uuid=0503JFSfbnsU8sDkO8tK8Vt&amp;product_uuid=05t8TNwVsOU5anJ8ALLHOKK\" data-commerce=\"1\" target=\"_blank\" title=\"(Opens in a new tab)\" rel=\"sponsored\" data-parent-group=\"affiliate-link\" class=\"group justify-self-center\" aria-label=\"Apptivo CRM\" x-track-ga-click=\"1\" data-element=\"product-tile\" data-action=\"buy-button\" data-item=\"buy-button\" data-position=\"2\" data-module=\"similar-products-carousel\">\n    <span class=\"shadow-solid-button min-w-24 max-w-48\">\n            See It\n    <\/span>\n<\/a>                                                                <a data-module=\"similar-products-carousel\" data-element=\"product-tile\" data-item=\"review-link\" data-position=\"2\" href=\"\/reviews\/apptivo-crm\" aria-label=\"Apptivo CRM Product Review\" class=\"justify-self-center self-end text-sm underline text-gray-500\" x-track-ga-click>Read Our Review<\/a>\n                                    <\/div>\n                            <div class=\"swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box\">\n                                            <div class=\"flex\">\n                            <img class=\"aspect-video !size-full select-none object-contain\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/068ihJFxa9hBEC4x39SyWiH-30.fit_lpad.size_238x139.v1759506102.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" alt=\"HubSpot logo\">\n                        <\/div>\n                                        <h3 class=\"font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight\">\n                        \n                        HubSpot Smart CRM\n                    <\/h3>\n                    <div class=\"flex flex-col items-center gap-2 text-red-400 justify-end\">\n                                                                            <div class=\"flex items-center gap-2 text-sm font-bold leading-tight\">\n                                <div class=\"flex gap-1\">\n                        <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>        \n        \n                                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"far\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>                        <\/div>\n                                <div>4.0<\/div>\n                                <div>Excellent<\/div>\n                            <\/div>\n                                            <\/div>\n                                            <div class=\"flex flex-col  items-center text-base font-bold leading-tight justify-start\">\n                                                                                <\/div>\n                        <a href=\"https:\/\/cc.pcmag.com\/v1\/otc\/01r1WRIAJykbQgN4oGQ8FSi?merchant=052IHDYhPLxRMeHgvxQaAQ8&amp;url=https%3A%2F%2Fcpc-capture.zdcommerce.io%2Fclick%2FXBwge%3Ftracking%3D__GUID__&amp;template=review-page&amp;module=similar-products-carousel&amp;element=product-tile&amp;item=buy-button&amp;position=3&amp;element_label=See+It&amp;u=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;object_type=review&amp;object_uuid=0503JFSfbnsU8sDkO8tK8Vt&amp;product_uuid=02S884pwNM9a1NFOlSftKpT\" data-commerce=\"1\" target=\"_blank\" title=\"(Opens in a new tab)\" rel=\"sponsored\" data-parent-group=\"affiliate-link\" class=\"group justify-self-center\" aria-label=\"HubSpot CRM\" x-track-ga-click=\"1\" data-element=\"product-tile\" data-action=\"buy-button\" data-item=\"buy-button\" data-position=\"3\" data-module=\"similar-products-carousel\">\n    <span class=\"shadow-solid-button min-w-24 max-w-48\">\n            See It\n    <\/span>\n<\/a>                                                                <a data-module=\"similar-products-carousel\" data-element=\"product-tile\" data-item=\"review-link\" data-position=\"3\" href=\"\/reviews\/hubspot-crm\" aria-label=\"HubSpot Smart CRM Product Review\" class=\"justify-self-center self-end text-sm underline text-gray-500\" x-track-ga-click>Read Our Review<\/a>\n                                    <\/div>\n                            <div class=\"swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box\">\n                                            <div class=\"flex\">\n                            <img class=\"aspect-video !size-full select-none object-contain\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/01g5ZV5p1TrMRY4c6yMVtUy-36.fit_lpad.size_238x139.v1747235942.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" alt=\"Insightly logo\">\n                        <\/div>\n                                        <h3 class=\"font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight\">\n                        \n                        Insightly CRM\n                    <\/h3>\n                    <div class=\"flex flex-col items-center gap-2 text-red-400 justify-end\">\n                                                                            <div class=\"flex items-center gap-2 text-sm font-bold leading-tight\">\n                                <div class=\"flex gap-1\">\n                        <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>        \n        \n                                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"far\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>                        <\/div>\n                                <div>4.0<\/div>\n                                <div>Excellent<\/div>\n                            <\/div>\n                                            <\/div>\n                                            <div class=\"flex flex-col  items-center text-base font-bold leading-tight justify-start\">\n                                                                                <\/div>\n                        <a href=\"https:\/\/cc.pcmag.com\/v1\/otc\/01r1WRIAJykbQgN4oGQ8FSi?merchant=000BqDjVyd3v2LrdHaezHEk&amp;url=https%3A%2F%2Fwww.mvfef.com%2F2MD5D1H%2FZMTXMR%2F%3Fsource_id%3DInsightly&amp;template=review-page&amp;module=similar-products-carousel&amp;element=product-tile&amp;item=buy-button&amp;position=4&amp;element_label=See+It&amp;u=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;object_type=review&amp;object_uuid=0503JFSfbnsU8sDkO8tK8Vt&amp;product_uuid=00TvtzxM3g1dbxRLAeu0GO6\" data-commerce=\"1\" target=\"_blank\" title=\"(Opens in a new tab)\" rel=\"sponsored\" data-parent-group=\"affiliate-link\" class=\"group justify-self-center\" aria-label=\"Insightly\" x-track-ga-click=\"1\" data-element=\"product-tile\" data-action=\"buy-button\" data-item=\"buy-button\" data-position=\"4\" data-module=\"similar-products-carousel\">\n    <span class=\"shadow-solid-button min-w-24 max-w-48\">\n            See It\n    <\/span>\n<\/a>                                                                <a data-module=\"similar-products-carousel\" data-element=\"product-tile\" data-item=\"review-link\" data-position=\"4\" href=\"\/reviews\/insightly-crm\" aria-label=\"Insightly CRM Product Review\" class=\"justify-self-center self-end text-sm underline text-gray-500\" x-track-ga-click>Read Our Review<\/a>\n                                    <\/div>\n                            <div class=\"swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box\">\n                                            <div class=\"flex\">\n                            <img class=\"aspect-video !size-full select-none object-contain\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/02supCCaiFSd69uB74j0n0W-30.fit_lpad.size_238x139.v1744991543.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" alt=\"Less Annoying CRM logo\">\n                        <\/div>\n                                        <h3 class=\"font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight\">\n                        \n                        Less Annoying CRM\n                    <\/h3>\n                    <div class=\"flex flex-col items-center gap-2 text-red-400 justify-end\">\n                                                                            <div class=\"flex items-center gap-2 text-sm font-bold leading-tight\">\n                                <div class=\"flex gap-1\">\n                        <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>        \n        \n                                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"far\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>                        <\/div>\n                                <div>4.0<\/div>\n                                <div>Excellent<\/div>\n                            <\/div>\n                                            <\/div>\n                                            <div class=\"flex flex-col  items-center text-base font-bold leading-tight justify-start\">\n                                                                                <\/div>\n                        <a href=\"https:\/\/cc.pcmag.com\/v1\/otc\/01r1WRIAJykbQgN4oGQ8FSi?merchant=078pLFHY2mJrd98NXQjo4PT&amp;url=https%3A%2F%2Fcpc-capture.zdcommerce.io%2Fclick%2Ff8b30ef8-639c-45ca-9026-351db419a81a%3Furl%3Dhttps%253A%252F%252Faccount.lessannoyingcrm.com%252Fad%252Fpcmag%26tracking%3D__GUID__&amp;template=review-page&amp;module=similar-products-carousel&amp;element=product-tile&amp;item=buy-button&amp;position=5&amp;element_label=See+It&amp;u=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;object_type=review&amp;object_uuid=0503JFSfbnsU8sDkO8tK8Vt&amp;product_uuid=03pKS1VgKR0XS3oVRsj674a\" data-commerce=\"1\" target=\"_blank\" title=\"(Opens in a new tab)\" rel=\"sponsored\" data-parent-group=\"affiliate-link\" class=\"group justify-self-center\" aria-label=\"Less Annoying CRM\" x-track-ga-click=\"1\" data-element=\"product-tile\" data-action=\"buy-button\" data-item=\"buy-button\" data-position=\"5\" data-module=\"similar-products-carousel\">\n    <span class=\"shadow-solid-button min-w-24 max-w-48\">\n            See It\n    <\/span>\n<\/a>                                                                <a data-module=\"similar-products-carousel\" data-element=\"product-tile\" data-item=\"review-link\" data-position=\"5\" href=\"\/reviews\/less-annoying-crm\" aria-label=\"Less Annoying CRM Product Review\" class=\"justify-self-center self-end text-sm underline text-gray-500\" x-track-ga-click>Read Our Review<\/a>\n                                    <\/div>\n                            <div class=\"swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box\">\n                                            <div class=\"flex\">\n                            <img class=\"aspect-video !size-full select-none object-contain\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/04Ipr08NuRZ99vLFhXtJV4M-29.fit_lpad.size_238x139.v1746560174.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" alt=\"SugarCRM logo\">\n                        <\/div>\n                                        <h3 class=\"font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight\">\n                        \n                        SugarCRM Sugar Sell\n                    <\/h3>\n                    <div class=\"flex flex-col items-center gap-2 text-red-400 justify-end\">\n                                                                            <div class=\"flex items-center gap-2 text-sm font-bold leading-tight\">\n                                <div class=\"flex gap-1\">\n                        <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>        \n        \n                                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"far\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>                        <\/div>\n                                <div>4.0<\/div>\n                                <div>Excellent<\/div>\n                            <\/div>\n                                            <\/div>\n                                            <div class=\"flex flex-col  items-center text-base font-bold leading-tight justify-start\">\n                                                                                <\/div>\n                        <a href=\"https:\/\/cc.pcmag.com\/v1\/otc\/01r1WRIAJykbQgN4oGQ8FSi?merchant=05qLjwFoJTaYgFPEKPxHgCE&amp;url=https%3A%2F%2Fwww.mvfef.com%2F2MD5D1H%2FZMTXMR%2F%3Fsource_id%3DSugar&amp;template=review-page&amp;module=similar-products-carousel&amp;element=product-tile&amp;item=buy-button&amp;position=6&amp;element_label=See+It&amp;u=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;object_type=review&amp;object_uuid=0503JFSfbnsU8sDkO8tK8Vt&amp;product_uuid=02z0xUqqWTxwKiidhS0U56I\" data-commerce=\"1\" target=\"_blank\" title=\"(Opens in a new tab)\" rel=\"sponsored\" data-parent-group=\"affiliate-link\" class=\"group justify-self-center\" aria-label=\"SugarCRM Sugar Sell\" x-track-ga-click=\"1\" data-element=\"product-tile\" data-action=\"buy-button\" data-item=\"buy-button\" data-position=\"6\" data-module=\"similar-products-carousel\">\n    <span class=\"shadow-solid-button min-w-24 max-w-48\">\n            See It\n    <\/span>\n<\/a>                                                                <a data-module=\"similar-products-carousel\" data-element=\"product-tile\" data-item=\"review-link\" data-position=\"6\" href=\"\/reviews\/sugarcrm\" aria-label=\"SugarCRM Sugar Sell Product Review\" class=\"justify-self-center self-end text-sm underline text-gray-500\" x-track-ga-click>Read Our Review<\/a>\n                                    <\/div>\n                            <div class=\"swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box\">\n                                            <div class=\"flex\">\n                            <img class=\"aspect-video !size-full select-none object-contain\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/03qF4GeCh9XbyxSlsw6PqpL-19.fit_lpad.size_238x139.v1743706510.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" alt=\"Creatio logo\">\n                        <\/div>\n                                        <h3 class=\"font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight\">\n                        \n                        Creatio CRM\n                    <\/h3>\n                    <div class=\"flex flex-col items-center gap-2 text-red-400 justify-end\">\n                                                                            <div class=\"flex items-center gap-2 text-sm font-bold leading-tight\">\n                                <div class=\"flex gap-1\">\n                        <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>        \n        \n                                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"far\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>                        <\/div>\n                                <div>4.0<\/div>\n                                <div>Excellent<\/div>\n                            <\/div>\n                                            <\/div>\n                                                                <a data-module=\"similar-products-carousel\" data-element=\"product-tile\" data-item=\"review-link\" data-position=\"7\" href=\"\/reviews\/sales-creatio\" aria-label=\"Creatio CRM Product Review\" class=\"justify-self-center self-end text-sm underline text-gray-500 row-span-3\" x-track-ga-click>Read Our Review<\/a>\n                                    <\/div>\n                            <div class=\"swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box\">\n                                            <div class=\"flex\">\n                            <img class=\"aspect-video !size-full select-none object-contain\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/05ek1cUxv2qZ53ISvNjJhZW-30.fit_lpad.size_238x139.v1730138266.png\" src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" alt=\"Freshsales logo\">\n                        <\/div>\n                                        <h3 class=\"font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight\">\n                        \n                        Freshsales\n                    <\/h3>\n                    <div class=\"flex flex-col items-center gap-2 text-red-400 justify-end\">\n                                                                            <div class=\"flex items-center gap-2 text-sm font-bold leading-tight\">\n                                <div class=\"flex gap-1\">\n                        <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"fas\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\"><\/path><\/svg>        \n        \n                                    <svg class=\"size-3 inline-block\" aria-hidden=\"true\" data-prefix=\"far\" data-icon=\"circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z\"><\/path><\/svg>                        <\/div>\n                                <div>4.0<\/div>\n                                <div>Excellent<\/div>\n                            <\/div>\n                                            <\/div>\n                                                                <a data-module=\"similar-products-carousel\" data-element=\"product-tile\" data-item=\"review-link\" data-position=\"8\" href=\"\/reviews\/freshsales-crm\" aria-label=\"Freshsales Product Review\" class=\"justify-self-center self-end text-sm underline text-gray-500 row-span-3\" x-track-ga-click>Read Our Review<\/a>\n                                    <\/div>\n                    <\/div>\n        <div class=\"flex items-center justify-center gap-3\">\n            <button class=\"swiper-button-prev !static !mt-0 !size-fit\" data-module=\"best-products-carousel\" data-element=\"arrow\" data-item=\"left-arrow\" data-title=\"left-arrow\" x-track-ga-click><\/button>\n            <div class=\"swiper-pagination !static flex !size-fit gap-3\"><\/div>\n            <button class=\"swiper-button-next !static !mt-0 !size-fit\" data-module=\"best-products-carousel\" data-element=\"arrow\" data-item=\"right-arrow\" data-title=\"right-arrow\" x-track-ga-click><\/button>\n        <\/div>\n    <\/div>\n    <\/section><\/div><\/section><section data-section=\"2\" x-data=\"{ 'show': true }\" class=\"rich-text flex flex-col border-b border-gray-300\"><button x-on:click=\"show = !show\" x-track-ga-click=\"\" :aria-expanded=\"show\" data-module=\"Content_Body\" data-element=\"Inline_Collapsible_Div\" data-item=\"collapsible_div\" data-title=\"Configurable Views\" data-position=\"2\" aria-label=\"Expand\/Collapse Configurable Views\" class=\"rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10\"><h2 id=\"configurable-views\" class=\"flex-1 !mb-0 !leading-tight text-left\">Configurable Views<\/h2><span class=\"relative top-1 w-fit transition-all group-hover:text-red-400\" :class=\"{ 'text-red-400': show, 'rotate-180': !show }\"><svg aria-hidden=\"true\" data-prefix=\"fal\" data-icon=\"chevron-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" class=\"size-6\"><path fill=\"currentColor\" d=\"m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z\"><\/path><\/svg><\/span><\/button><div x-show=\"show\" :aria-hidden=\"!show\" x-collapse=\"\" class=\"rich-text\"><p data-block=\"2\">Users don't default to Setup. Instead, they have individual Welcome screens. There's a lot of information on these screens, and Zoho only does a so-so job of presenting it. The screen is clear, but it's dense by default when compared with <a href=\"https:\/\/www.pcmag.com\/reviews\/insightly-crm\" target=\"_self\"><u>Insightly<\/u><\/a>'s slicker UI. The view is packed with information, including open tasks, current leads, and pending engagements with customers.&nbsp;<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-49.png\" data-lazy-sized alt=\"Zoho CRM Welcome view\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-49.png\" data-block=\"2\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"2\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"2\">On the upside, the Welcome page is fully customizable. For example, if you'd rather see which customers' calls are overdue, you can replace your open task list with that information. Salespeople will see landing pages filled with open tasks, but managers can add other important dashboards.&nbsp;<\/p><p data-block=\"2\">If you're having trouble creating a custom landing page that doesn't require scrolling, Zoho lets you set up multiple landing pages. For example, you can configure two landing pages and click between them if you're both a salesperson and a sales manager.<\/p><p data-block=\"2\">Zoho's core CRM module is customizable, too. Your Leads view defaults to a list that has all the information you need, but it might not present it how you'd like. In that case, you can opt for a <a href=\"https:\/\/www.pcmag.com\/picks\/the-best-kanban-apps\" target=\"_self\"><u>Kanban<\/u><\/a> view that reorients your leads around whichever fields you think are most important, such as the name, the lead's source, or the lead's annual revenue.<\/p><p data-block=\"2\">When you select Kanban, a dialog box opens that shows the available fields. Whichever ones you select display on your Kanban cards. You can then color code the cards by whatever is most important to you, such as priority, deal size, or date.<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-36.jpg\" data-lazy-sized alt=\"Zoho CRM Leads Kanban view\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-36.jpg\" data-block=\"2\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"2\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"2\">If you're using Kanban for deals, you can grab a card and drag it along your pipeline process stages as the deal progresses. It's not the most attractive interface, but it's packed with information and customization options. <\/p><\/div><\/section><section data-section=\"3\" x-data=\"{ 'show': true }\" class=\"rich-text flex flex-col border-b border-gray-300\"><button x-on:click=\"show = !show\" x-track-ga-click=\"\" :aria-expanded=\"show\" data-module=\"Content_Body\" data-element=\"Inline_Collapsible_Div\" data-item=\"collapsible_div\" data-title=\"How to Import Contacts Into Zoho CRM\" data-position=\"3\" aria-label=\"Expand\/Collapse How to Import Contacts Into Zoho CRM\" class=\"rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10\"><h2 id=\"how-to-import-contacts-into-zoho-crm\" class=\"flex-1 !mb-0 !leading-tight text-left\">How to Import Contacts Into Zoho CRM<\/h2><span class=\"relative top-1 w-fit transition-all group-hover:text-red-400\" :class=\"{ 'text-red-400': show, 'rotate-180': !show }\"><svg aria-hidden=\"true\" data-prefix=\"fal\" data-icon=\"chevron-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" class=\"size-6\"><path fill=\"currentColor\" d=\"m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z\"><\/path><\/svg><\/span><\/button><div x-show=\"show\" :aria-hidden=\"!show\" x-collapse=\"\" class=\"rich-text\"><p data-block=\"3\">To test Zoho's lead features, we first had to import some contacts, which we did with all our contenders. In Zoho, you're presented with two options: import data from a CSV file or from another CRM. Opt for the latter, and you'll get one-button import options for many popular Zoho competitors, including <a href=\"https:\/\/www.pcmag.com\/reviews\/bitrix24-crm\" target=\"_self\"><u>Bitrix24<\/u><\/a>, <a href=\"https:\/\/www.pcmag.com\/reviews\/hubspot-crm\" target=\"_self\"><u>HubSpot<\/u><\/a>, <a href=\"https:\/\/www.pcmag.com\/reviews\/insightly-crm\" target=\"_self\"><u>Insightly<\/u><\/a>, Microsoft Dynamics, and more&mdash;including Zoho&rsquo;s own alternative, pipeline-driven CRM, <a href=\"https:\/\/www.pcmag.com\/reviews\/bigin-by-zoho-crm\" target=\"_self\"><u>BigIn by Zoho<\/u><\/a>.<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-38.jpg\" data-lazy-sized alt=\"Zoho CRM data import third party CRM options\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-38.jpg\" data-block=\"3\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"3\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"3\">Importing data into Zoho varies, depending on the outside platform. For Insightly, you can migrate data into Zoho using the API; for Salesforce, you must migrate data from a backup file. This means you need to open the app's backup files from inside Zoho and then wait for the data to process. Once finished, you'll see a list of all the backup files you processed.<\/p><p data-block=\"3\">Much of that happens automatically, so you'll only have to manually map the ones that Zoho couldn't figure out on its own. Anything leftover is considered unsupported and won't be migrated. Once you've gone through one set of backup files, performed your mapping, and completed a final review, you can kick off the migration.&nbsp;<\/p><p data-block=\"3\">If you're not using any of these systems, however, you'll need to do what we did, which is import from a CSV file. Once we figured out where to do it, adding our small test file of 50 contacts was simple enough. We went straight to Settings, where there was a clearly marked Data Import selection. That didn't give us a CSV option, however. It took a bit of fumbling before we figured out that we needed to go to one of the record tabs, such as Leads or Deals, and then click Create, followed by Import. That gave us the choice to use a CSV file or import from another CRM.<\/p><p data-block=\"3\">Like most systems, if you opt for CSV, you'll get a screen that lets you map the fields from your CSV file to the associated Zoho fields. The system automates this as much as possible, but you should verify this carefully because errors are difficult to correct later. For our test file of 50 contact records, Zoho automatically picked up every field except our EU Exporter field (which required us to create a custom field). It was a straightforward process.<\/p><\/div><\/section><section data-section=\"4\" x-data=\"{ 'show': true }\" class=\"rich-text flex flex-col border-b border-gray-300\"><button x-on:click=\"show = !show\" x-track-ga-click=\"\" :aria-expanded=\"show\" data-module=\"Content_Body\" data-element=\"Inline_Collapsible_Div\" data-item=\"collapsible_div\" data-title=\"Leads and Deals\" data-position=\"4\" aria-label=\"Expand\/Collapse Leads and Deals\" class=\"rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10\"><h2 id=\"leads-and-deals\" class=\"flex-1 !mb-0 !leading-tight text-left\">Leads and Deals<\/h2><span class=\"relative top-1 w-fit transition-all group-hover:text-red-400\" :class=\"{ 'text-red-400': show, 'rotate-180': !show }\"><svg aria-hidden=\"true\" data-prefix=\"fal\" data-icon=\"chevron-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" class=\"size-6\"><path fill=\"currentColor\" d=\"m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z\"><\/path><\/svg><\/span><\/button><div x-show=\"show\" :aria-hidden=\"!show\" x-collapse=\"\" class=\"rich-text\"><p data-block=\"4\">Once you've got your contacts imported, you can turn them into leads by adding more detailed information in each contact's business card view. You can also add basic deal details and other data, such as contact status, deal progression, email replies, and event attendance.<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-39.jpg\" data-lazy-sized alt=\"Zoho CRM lead drill-down\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-39.jpg\" data-block=\"4\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"4\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"4\">Although the lead view contains all of a prospect's contact information, there's still a separate Contact tab with a drill-down screen similar to the one you'll see in Leads. You'll also see the deal you're working on with that contact, but what makes the Contact record different is that it also shows that contact's other current deals. So, basically, the Lead view is all about your individual interaction with the prospect, while the Contact view is about the prospect's interaction with your entire company.&nbsp;<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-40.jpg\" data-lazy-sized alt=\"Zoho CRM deal creation\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-40.jpg\" data-block=\"4\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"4\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"4\">The Deals tab is where most of the fun happens. There, you quickly create a deal by filling out a series of data fields that add a deal name, prospect identifiers, and other details, such as the deal type, opening and expected closing dates, and its pipeline stage. <\/p><p data-block=\"4\">Once it's created, you can create a task from the Deals screen that automatically attaches to the deal you're viewing (and appears on your home page and relevant dashboards). Calls and meetings are the typical tasks here, but emails have a section of their own. This shows your entire email history with that deal's lead. To get this, though, you'll need to sync Zoho with your current email inbox.<\/p><\/div><\/section><section data-section=\"5\" x-data=\"{ 'show': true }\" class=\"rich-text flex flex-col border-b border-gray-300\"><button x-on:click=\"show = !show\" x-track-ga-click=\"\" :aria-expanded=\"show\" data-module=\"Content_Body\" data-element=\"Inline_Collapsible_Div\" data-item=\"collapsible_div\" data-title=\"How Does Zoho CRM Integrate With Email?\" data-position=\"5\" aria-label=\"Expand\/Collapse How Does Zoho CRM Integrate With Email?\" class=\"rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10\"><h2 id=\"how-does-zoho-crm-integrate-with-email\" class=\"flex-1 !mb-0 !leading-tight text-left\">How Does Zoho CRM Integrate With Email?<\/h2><span class=\"relative top-1 w-fit transition-all group-hover:text-red-400\" :class=\"{ 'text-red-400': show, 'rotate-180': !show }\"><svg aria-hidden=\"true\" data-prefix=\"fal\" data-icon=\"chevron-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" class=\"size-6\"><path fill=\"currentColor\" d=\"m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z\"><\/path><\/svg><\/span><\/button><div x-show=\"show\" :aria-hidden=\"!show\" x-collapse=\"\" class=\"rich-text\"><p data-block=\"5\">Zoho displays your entire email history adjacent to that deal's lead. To get this, though, you must sync Zoho with your current email inbox. We did this for all our CRM contenders, since email is still the most popular sales communications channel, next to phone calls. You can also set up your email by your administrator, who might import a long list of Active Directory contacts and establish email connections with each one. Or, you can do it on an individual basis to an email address created by the user. <\/p><p data-block=\"5\">We went that route and found it a simple, two-click process. Pick the email service you're on, decide whether you want to operate using IMAP, POP, or custom API, and then enter your account's address and password. That's it. The big names, such as Google Gmail, Microsoft Exchange, and Microsoft Outlook, all have simple, one-button access, though you can use other services if you're willing to add some more detailed email server information.<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-41.jpg\" data-lazy-sized alt=\"Zoho CRM email settings\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-41.jpg\" data-block=\"5\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"5\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"5\">Like <a href=\"https:\/\/www.pcmag.com\/reviews\/onpipeline\" target=\"_self\"><u>Onpipeline<\/u><\/a>, Zoho digs through your inbox for names it has in its Leads database. If it finds any, it grabs up to the last 10 years of email history and adds it to the lead's record. That's a nice touch. Zoho's latest iteration expands upon its email parser by offering an overview of the data type it&rsquo;s extrapolating from each email (including details it might have missed), weekly reports showing how many email leads were captured, and a &ldquo;send for approval&rdquo; option to avoid adding duplicate and junk leads.<\/p><p data-block=\"5\">Once you sync your email, you can build templates and signatures that you can send directly from Zoho CRM. This is a full WYSIWYG control over how your email looks, including fonts, return address (which doesn't have to be the same as the sending email), and signature. It's similar to the email template builder you'd find in an <a href=\"https:\/\/www.pcmag.com\/picks\/the-best-email-marketing-software\" target=\"_self\"><u>email marketing<\/u><\/a> system. If you want more of those feature types, check out <a href=\"https:\/\/www.pcmag.com\/reviews\/zoho-campaigns\" target=\"_self\"><u>Zoho Campaigns<\/u><\/a>.&nbsp;<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-42.jpg\" data-lazy-sized alt=\"Zoho CRM email template builder\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-42.jpg\" data-block=\"5\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"5\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"5\">In 2023, Zoho introduced Smart Prompt, which integrates OpenAI&rsquo;s ChatGPT with Zoho&rsquo;s own Zia AI sales assistant. Smart Prompt drafts emails from scratch or tweaks an existing message for tone and grammar. It will even suggest follow-up questions to help you gather more information. For instance, when we drafted a brief email to confirm a dinner reservation with a client, Smart Prompt recommended we add a note about possible dietary preferences. That&rsquo;s not only thoughtful, but it also highlights Smart Prompt&rsquo;s value as a tool to help you pick up on things you might have missed&mdash;although we still wouldn&rsquo;t recommend sending purely AI-generated messages without human oversight.<\/p><\/div><\/section><section data-section=\"6\" x-data=\"{ 'show': true }\" class=\"rich-text flex flex-col border-b border-gray-300\"><button x-on:click=\"show = !show\" x-track-ga-click=\"\" :aria-expanded=\"show\" data-module=\"Content_Body\" data-element=\"Inline_Collapsible_Div\" data-item=\"collapsible_div\" data-title=\"Zoho CRM Mobile Apps\" data-position=\"6\" aria-label=\"Expand\/Collapse Zoho CRM Mobile Apps\" class=\"rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10\"><h2 id=\"zoho-crm-mobile-apps\" class=\"flex-1 !mb-0 !leading-tight text-left\">Zoho CRM Mobile Apps<\/h2><span class=\"relative top-1 w-fit transition-all group-hover:text-red-400\" :class=\"{ 'text-red-400': show, 'rotate-180': !show }\"><svg aria-hidden=\"true\" data-prefix=\"fal\" data-icon=\"chevron-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" class=\"size-6\"><path fill=\"currentColor\" d=\"m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z\"><\/path><\/svg><\/span><\/button><div x-show=\"show\" :aria-hidden=\"!show\" x-collapse=\"\" class=\"rich-text\"><p data-block=\"6\">Zoho's mobile clients are available for <a href=\"https:\/\/www.pcmag.com\/picks\/best-android-apps\" target=\"_self\"><u>Android<\/u><\/a> and <a href=\"https:\/\/www.pcmag.com\/picks\/best-iphone-apps\" target=\"_self\"><u>iOS<\/u><\/a>. As expected, they're focused on tasks, scheduling, and Leads and Deals. The apps mirror all contacts in your Zoho account, but you can add the ones on your phone, too. The Leads and Deals module gives you all the basic functionality of the web version, including record modifications, so you can add a new Lead or move a Deal forward in the pipeline from your phone. You can add or update Leads and Tasks offline and sync that data to the CRM once you&rsquo;re back online.&nbsp;&nbsp;<\/p><p data-block=\"6\">The mobile client also has a view into deal analytics, both individually and for your team if you're a manager. Zoho touts the client's intelligent route planning feature, but this boils down to a <a href=\"https:\/\/www.pcmag.com\/reviews\/google-maps\" target=\"_self\"><u>Google Maps<\/u><\/a>-style display of the day's meeting locations arranged in the most efficient way. It's handy, but it's not like you can't do it using features native to your phone. Zia functions similarly to Siri or Google Assistant here. You can ask Zia to change a lead status, create a contact, or add an event to your calendar.<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-43.jpg\" data-lazy-sized alt=\"Zoho CRM report builder\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-43.jpg\" data-block=\"6\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"6\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><\/div><\/section><section data-section=\"7\" x-data=\"{ 'show': true }\" class=\"rich-text flex flex-col border-b border-gray-300\"><button x-on:click=\"show = !show\" x-track-ga-click=\"\" :aria-expanded=\"show\" data-module=\"Content_Body\" data-element=\"Inline_Collapsible_Div\" data-item=\"collapsible_div\" data-title=\"Reporting and Analytics\" data-position=\"7\" aria-label=\"Expand\/Collapse Reporting and Analytics\" class=\"rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10\"><h2 id=\"reporting-and-analytics\" class=\"flex-1 !mb-0 !leading-tight text-left\">Reporting and Analytics<\/h2><span class=\"relative top-1 w-fit transition-all group-hover:text-red-400\" :class=\"{ 'text-red-400': show, 'rotate-180': !show }\"><svg aria-hidden=\"true\" data-prefix=\"fal\" data-icon=\"chevron-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" class=\"size-6\"><path fill=\"currentColor\" d=\"m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z\"><\/path><\/svg><\/span><\/button><div x-show=\"show\" :aria-hidden=\"!show\" x-collapse=\"\" class=\"rich-text\"><p data-block=\"7\">Reporting is yet another highly functional module that won't initially wow you with its looks. The report builder and scheduler exist as a dense table packed with reports (and the folders into which you've organized them).&nbsp;<\/p><p data-block=\"7\">The Create Report button takes you to a visual editor where you can create reports based on key filters that Zoho matches to your data. Click the field you want, and the builder presents you with a series of child fields so you can make a top-down report starting with your umbrella category (and drilling down as far as your data takes you). Once you've got what you want, you can test the report, tweak it as necessary, name it, run it, and schedule it for regular runs. You can export your report as CSV data or send a link to others via email. If you're not thrilled with how the default table view looks, Zoho has a Create Chart button that lets you play with your report's appearance.&nbsp;<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-44.jpg\" data-lazy-sized alt=\"Zoho CRM Analytics\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-44.jpg\" data-block=\"7\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"7\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"7\">It's important to note that Zoho distinguishes between analytics and reporting. A report is a static data snapshot you can shape and disseminate. Analytics (previously called Dashboards) is a live set of dashboard views that let you see what's happening as it happens and draw conclusions from that.<\/p><p data-block=\"7\">The Analytics tab has eight components that you can arrange using drag-and-drop functionality. Once you've decided what data you'd like to follow here, Zoho presents it as a standard chart, a KPI, a funnel, or several other visual styles. 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  <\/div>\n\n            <div class=\"py-4 text-center\" x-show=\"isSuccess\" x-cloak>\n                <svg class=\"w-12 h-12 text-green-400 mx-auto\" aria-hidden=\"true\" data-prefix=\"far\" data-icon=\"check-circle\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M256 8C119.033 8 8 119.033 8 256s111.033 248 248 248 248-111.033 248-248S392.967 8 256 8zm0 48c110.532 0 200 89.451 200 200 0 110.532-89.451 200-200 200-110.532 0-200-89.451-200-200 0-110.532 89.451-200 200-200m140.204 130.267-22.536-22.718c-4.667-4.705-12.265-4.736-16.97-.068L215.346 303.697l-59.792-60.277c-4.667-4.705-12.265-4.736-16.97-.069l-22.719 22.536c-4.705 4.667-4.736 12.265-.068 16.971l90.781 91.516c4.667 4.705 12.265 4.736 16.97.068l172.589-171.204c4.704-4.668 4.734-12.266.067-16.971z\"><\/path><\/svg>                <p class=\"text-green-500 mt-2 text-xl font-bold\">Thanks for signing up!<\/p>\n                <p class=\"mt-2\">Your subscription has been confirmed. Keep an eye on your inbox!<\/p>\n            <\/div>\n        <\/div>\n    <\/div><\/div><\/section><section data-section=\"8\" x-data=\"{ 'show': true }\" class=\"rich-text flex flex-col border-b border-gray-300\"><button x-on:click=\"show = !show\" x-track-ga-click=\"\" :aria-expanded=\"show\" data-module=\"Content_Body\" data-element=\"Inline_Collapsible_Div\" data-item=\"collapsible_div\" data-title=\"Workflow Automation\" data-position=\"8\" aria-label=\"Expand\/Collapse Workflow Automation\" class=\"rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10\"><h2 id=\"workflow-automation\" class=\"flex-1 !mb-0 !leading-tight text-left\">Workflow Automation<\/h2><span class=\"relative top-1 w-fit transition-all group-hover:text-red-400\" :class=\"{ 'text-red-400': show, 'rotate-180': !show }\"><svg aria-hidden=\"true\" data-prefix=\"fal\" data-icon=\"chevron-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" class=\"size-6\"><path fill=\"currentColor\" d=\"m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z\"><\/path><\/svg><\/span><\/button><div x-show=\"show\" :aria-hidden=\"!show\" x-collapse=\"\" class=\"rich-text\"><p data-block=\"8\">You can think of Zoho CRM workflows as a series of if\/then statements. Basically, they're strings of rules that state that if one thing happens, then kick off this other thing. To create a new rule, you go to Settings, choose Workflows, and then Create Workflows. Zoho then asks you to choose the relevant module, meaning the one to which the rule applies.<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-45.jpg\" data-lazy-sized alt=\"Zoho CRM email response workflow building\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-45.jpg\" data-block=\"8\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"8\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"8\">We wanted to send a follow-up email to a lead thanking them for attending the first sales meeting. We began by choosing Leads as the module and supplying a description and name of the workflow we were building. From there, it moved us to the Workflow Builder, which walked us through the details. That included the kick-off time, to whom it would apply, and what actions we wanted to take. All this happens in a visual interface where you connect actions while adding details in each action box.&nbsp;<\/p><p data-block=\"8\">It's a decent enough setup, but definitely not one with which you're going to create complex workflows out of the box. You'll face a steep learning curve before you can really get the most out of Workflow Builder. To build our email response workflow, we had to understand how to filter contacts based on last-activity markers and define those inside the report builder. That's not a lightweight activity, and in the end, we couldn't figure out how to automatically generate the email. Instead, we re-jiggered the rule to just add an item to the salesperson's task list for them to complete after the first time they met with a prospect. <\/p><p data-block=\"8\">We've certainly seen easier workflow designers among competing CRM systems, such as Insightly. Although Insightly's automations are easier, Zoho's workflows are far more customizable; you just have to work a little harder to get there.&nbsp;&nbsp;<\/p><\/div><\/section><section data-section=\"9\" x-data=\"{ 'show': true }\" class=\"rich-text flex flex-col border-b border-gray-300\"><button x-on:click=\"show = !show\" x-track-ga-click=\"\" :aria-expanded=\"show\" data-module=\"Content_Body\" data-element=\"Inline_Collapsible_Div\" data-item=\"collapsible_div\" data-title=\"Canvas, Motivator, and Zia\" data-position=\"9\" aria-label=\"Expand\/Collapse Canvas, Motivator, and Zia\" class=\"rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10\"><h2 id=\"canvas-motivator-and-zia\" class=\"flex-1 !mb-0 !leading-tight text-left\">Canvas, Motivator, and Zia<\/h2><span class=\"relative top-1 w-fit transition-all group-hover:text-red-400\" :class=\"{ 'text-red-400': show, 'rotate-180': !show }\"><svg aria-hidden=\"true\" data-prefix=\"fal\" data-icon=\"chevron-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" class=\"size-6\"><path fill=\"currentColor\" d=\"m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z\"><\/path><\/svg><\/span><\/button><div x-show=\"show\" :aria-hidden=\"!show\" x-collapse=\"\" class=\"rich-text\"><p data-block=\"9\">Canvas, Motivator, and Zia are the top three new features you should explore in Zoho CRM.<\/p><p data-block=\"9\">Canvas Builder is all about designing layouts for your most-used screens. You access Canvas through the Settings page under Customizations. You then choose which page or template you want to apply Canvas to, including an entirely blank template that lets you create a new view from scratch. After that, you'll see a long list of all available data lists and \"app actions\" (read: functions) that you drag and drop anywhere onto your Canvas view. You can even create custom buttons and match them to existing or new data points. The drag-and-drop functionality is a little jumpy, however.<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-46.jpg\" data-lazy-sized alt=\"Zoho CRM Canvas Builder design\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-46.jpg\" data-block=\"9\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"9\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"9\">Despite our earlier digs at Zoho's UI, this is the way to fix many of those issues. You'll just need to take the time to do it yourself rather than having Zoho do it for you. Then again, if you go to the trouble, you'll get a prettier view. <\/p><p data-block=\"9\">You can do something similar in Salesforce, but it's a much more difficult process that almost guarantees the need for an extra cost consultant. Canvas is easier and faster, but it isn't free or without limits, so read the fine print. The number of custom views you can build changes depending on which pricing tier you choose, and even at the highest tier, you'll be limited to 25 custom views per module.&nbsp;<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-47.jpg\" data-lazy-sized alt=\"Zoho Motivator game creation\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-47.jpg\" data-block=\"9\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"9\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"9\">Motivator isn't exactly new, but it's certainly cool. Zoho has had a gamification feature for a long time, but only as an add-on called Gamescope. Motivator is that same feature, but it's now baked into Zoho CRM's default features. It's essentially a reporting tool that turns key performance indicators (KPIs) into targets and competitions, with the idea being that it'll not only foster competition between your salespeople but it'll also foster the adoption of the CRM.<\/p><p data-block=\"9\">You create your KPIs, then create a set of Targets around them. Once those are established, you can build a game around them, such as seeing who can create the most Leads every month. Creating a game is a quick process. You just fill out which KPIs are involved, who the players are, and key in the winning targets. Winners receive trophy images inside of Zoho, though you'll probably want to back that up offline with something more substantial. Salespeople are jaded.&nbsp;&nbsp;<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-51.png\" data-lazy-sized alt=\"Zoho CRM Zia Smart Prompts\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-51.png\" data-block=\"9\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"9\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><h3 data-block=\"9\">What&rsquo;s New With Zia?<\/h3><p data-block=\"9\">Zia is Zoho CRM's AI-powered sales assistant. Although it isn't a new feature, AI is becoming increasingly common in many aspects of the workplace. So it&rsquo;s no surprise that Zia has been given a lot more to do in its current iteration. It still enriches data, predicts outcomes based on previous deals, and detects anomalies in your sales process. Zia features the aforementioned Smart Prompt, but it can also validate images, generate estimated sales goals, and monitor what people are saying about your company.<\/p><p data-block=\"9\">Zia Vision helps companies build a standardized library of product images. You can train Zia by adding various images of an item type; the more, the better. To test Zia Vision, we uploaded five images of bicycles for it to learn from, then created a product page for a bicycle. When we uploaded a picture of a bed to the bicycle product page, Zia flagged it as incorrect; when we replaced it with a bicycle photo, Zia approved it. This has the potential to save a lot of hassle for data entry and quality control.&nbsp;<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-50.png\" data-lazy-sized alt=\"Zia image validation in Zoho CRM\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-50.png\" data-block=\"9\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"9\">\n    <small>Zia image validation in Zoho CRM (Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"9\">Another new Zia skill is Strategy Influencer, which generates estimated goals and makes recommendations based on CRM sales data. You can ask Zia AI to set a sales target and then explain why it chose that target, providing greater context for sales leaders to develop their overall goals. With Churn Prediction, Zia assigns customers a score and then creates a workflow to prevent the lowest-rated customers from leaving. Zia provides a self-assessed accuracy level on a 100-point scale and retrains itself every 15 days if it dips below 60%.<\/p><p data-block=\"9\">Zia identifies customer sentiment, intent, and emotion by scanning emails, call transcripts, surveys, and social media posts. With Voice of Customer, Zia generates word clouds based on the words and phrases that are most often used about your company. You can also track what people say about your competition, allowing your business to capitalize in areas where your rivals fail.&nbsp;<\/p><p data-block=\"9\">However, Zia needs time to work&mdash;particularly when it comes to Ask Zia. We found that it&rsquo;s incapable of detecting nuance or ambiguity, so you&rsquo;ll want to brush up on Zia&rsquo;s library of approved questions and commands, at least in the beginning. That said, AIs improve by learning over time, so we recommend enabling Zia as soon as you can.<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-52.png\" data-lazy-sized alt=\"Zoho CRM Cadence setup\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-52.png\" data-block=\"9\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"9\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><\/div><\/section><section data-section=\"10\" x-data=\"{ 'show': true }\" class=\"rich-text flex flex-col border-b border-gray-300\"><button x-on:click=\"show = !show\" x-track-ga-click=\"\" :aria-expanded=\"show\" data-module=\"Content_Body\" data-element=\"Inline_Collapsible_Div\" data-item=\"collapsible_div\" data-title=\"Cadences, Kiosk Studio, CommandCenter, and CPQ\" data-position=\"10\" aria-label=\"Expand\/Collapse Cadences, Kiosk Studio, CommandCenter, and CPQ\" class=\"rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10\"><h2 id=\"cadences-kiosk-studio-commandcenter-and-cpq\" class=\"flex-1 !mb-0 !leading-tight text-left\">Cadences, Kiosk Studio, CommandCenter, and CPQ<\/h2><span class=\"relative top-1 w-fit transition-all group-hover:text-red-400\" :class=\"{ 'text-red-400': show, 'rotate-180': !show }\"><svg aria-hidden=\"true\" data-prefix=\"fal\" data-icon=\"chevron-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" class=\"size-6\"><path fill=\"currentColor\" d=\"m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z\"><\/path><\/svg><\/span><\/button><div x-show=\"show\" :aria-hidden=\"!show\" x-collapse=\"\" class=\"rich-text\"><p data-block=\"10\">Over the last year, Zoho added four brand-new features: Cadences, Kiosk Studio, Command Center, and Configure Price Quote.<\/p><p data-block=\"10\">Cadences lets salespeople build automated follow-up sequences for user segments based on where they are in their buyer&rsquo;s journey. It has a Kanban-style layout, and you can add three actions: Call, Email, or Assign Task. Once you receive the desired response from a lead or client, their record will automatically drop from the cadence, ensuring they&rsquo;re not hassled with repeat information. You can evaluate the performance of each follow-up stage through detailed analytics.<\/p><p data-block=\"10\">Relative to Zoho&rsquo;s automated workflows, the cadences are fairly easy to set up, and you can be as detailed as you like regarding timing and intention. However, an option for SMS or messaging services (like <a href=\"https:\/\/www.pcmag.com\/reviews\/whatsapp\" target=\"_self\">WhatsApp<\/a>) would be a welcome addition, especially given Zoho&rsquo;s omnichannel capabilities.<\/p><p data-block=\"10\">Kiosk Studio is similar to Canvas in its no-code approach to customization, but the aim here is to build an accessible data retrieval system within the CRM. A kiosk has three main components: Screen, Decision, and Action. Screen is the information that's displayed or requested. Decision creates branches based on the data input. Action results from proceeding through each screen, whether creating a record or sending an email notification.&nbsp;<\/p><p data-block=\"10\">We configured a couple of basic kiosks for scheduling discovery appointments and signing up for a rewards program. Although there&rsquo;s no coding, building a kiosk is an involved process, as you must account for a multitude of if\/then scenarios. Before deploying a kiosk, you can do a test run within the Kiosk Studio to make sure it&rsquo;s working properly.<\/p><img src=\"data:image\/svg+xml,%3Csvg%20xmlns='http:\/\/www.w3.org\/2000\/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20\/%3E%3C\/svg%3E\" class=\"\" data-image-loader=\"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-53.png\" data-lazy-sized alt=\"Zoho CRM CommandCenter\" data-image-path=\"reviews\/0503JFSfbnsU8sDkO8tK8Vt-53.png\" data-block=\"10\"><div style=\"line-height:1.25 !important\" class=\"-mt-4 mb-8\" data-block=\"10\">\n    <small>(Credit: Zoho\/PCMag)<\/small>\n<\/div><p data-block=\"10\">CommandCenter combines the visual aspect of Kiosk with the automation of Cadences. It&rsquo;s divided into two segments. Journey Builder lets you create an automated flowchart with multiple scenarios based on a customer&rsquo;s actions (or inactions). Path Finder uses visual charts to detect patterns and identify pain points throughout each touchpoint of the customer journey. CommandCenter is best suited for onboarding new clients and walking people through online applications.<\/p><p data-block=\"10\">Configure Price Quote is yet another automated feature within Zoho CRM that&rsquo;s designed to save time and reduce the likelihood of human error. It uses CRM data to automatically generate invoices, quotes, purchase orders, and sales orders. You can configure product rules and dynamic pricing, which is useful for calculating taxes, adding discounts, and upselling bundle deals.<\/p><\/div><\/section><section data-section=\"11\" x-data=\"{ 'show': true }\" class=\"rich-text flex flex-col border-b border-gray-300\"><button x-on:click=\"show = !show\" x-track-ga-click=\"\" :aria-expanded=\"show\" data-module=\"Content_Body\" data-element=\"Inline_Collapsible_Div\" data-item=\"collapsible_div\" data-title=\"How Much Does Zoho CRM Cost?\" data-position=\"11\" aria-label=\"Expand\/Collapse How Much Does Zoho CRM Cost?\" class=\"rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10\"><h2 id=\"how-much-does-zoho-crm-cost\" class=\"flex-1 !mb-0 !leading-tight text-left\">How Much Does Zoho CRM Cost?<\/h2><span class=\"relative top-1 w-fit transition-all group-hover:text-red-400\" :class=\"{ 'text-red-400': show, 'rotate-180': !show }\"><svg aria-hidden=\"true\" data-prefix=\"fal\" data-icon=\"chevron-up\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 448 512\" class=\"size-6\"><path fill=\"currentColor\" d=\"m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z\"><\/path><\/svg><\/span><\/button><div x-show=\"show\" :aria-hidden=\"!show\" x-collapse=\"\" class=\"rich-text\"><p data-block=\"11\">Zoho CRM has four pricing tiers. Standard is the entry-level plan that costs $14 per user per month (billed annually) and has the smallest feature set. You'll get most of the core modules, including workflows, multiple pipelines, and all the custom dashboards described above. However, there are limits. For example, you'll only get basic reporting options, and the Canvas Builder only allows one custom view per organization. And there's no Zia, CPQ, or Kiosk Studio, either.&nbsp;<\/p><p data-block=\"11\">The Professional tier costs $23 per user per month (billed annually). It adds more advanced reports, additional reporting options, access to CPQ, and a Canvas Builder that supports three custom views per organization.&nbsp;<\/p><p data-block=\"11\">Enterprise is supposedly Zoho's most popular tier and costs $40 per user per month, again if billed annually. This adds most of the goodies, including Zia, Kiosk Studio, and a Canvas Builder that'll provide your organization with five custom views per module.&nbsp;<\/p><p data-block=\"11\">Finally, there's the tier we tested, Ultimate, which costs $52 per user per month. This has all the advanced reporting described above, as well as a bundle that includes Zoho's business intelligence tool, Zoho Analytics.&nbsp;<\/p><p data-block=\"11\">So, Zoho delivers lots of functionality at a competitive price. It's cheaper than several other CRMs aimed at SMBs, including Insightly, <a href=\"https:\/\/www.pcmag.com\/reviews\/salesflare\" target=\"_self\"><u>Salesflare<\/u><\/a>, and <a href=\"https:\/\/www.pcmag.com\/reviews\/salesforce-starter\" target=\"_self\">Salesforce Starter<\/a>.<\/p><p data-block=\"11\">Insightly and Salesflare have a mid-tier price of $49 per user per month, which is roughly comparable with Zoho. But at their high ends, their Enterprise tiers cost $99 per user per month, compared with Zoho's $52 for Ultimate. What'll move you to Insightly over Zoho will almost certainly be Insightly's overall easier usability and shorter time to deployment. But at almost half the cost at the highest tier, a lot of customers will eat those early disadvantages for the long-term benefits that Zoho's deeper features can provide.<\/p><p data-block=\"11\"><em>Oliver Rist contributed to this review.<\/em><\/p><\/div><\/section>","articleSection":"CRM Software","datePublished":"2024-06-28T16:59:55+00:00","publisher":{"@type":"Organization","name":"PCMag","logo":{"@type":"ImageObject","url":"https:\/\/www.pcmag.com\/images\/pcmag-social-share.png","width":1200,"height":1200},"alternateName":"PCMag","sameAs":["https:\/\/twitter.com\/PCMag","https:\/\/www.facebook.com\/PCMag","https:\/\/www.pinterest.com\/pcmag","https:\/\/www.youtube.com\/@PCMag","https:\/\/www.flipboard.com\/@PCMag","https:\/\/www.instagram.com\/pcmag\/"],"description":"PCMag is your complete guide to PC computers, peripherals and upgrades. We test and review computer- and Internet-related products and services, report technology news and trends, and provide shopping advice and price comparisons."},"author":[{"@type":"Person","name":"Alison Barretta","url":"https:\/\/www.pcmag.com\/authors\/alison-barretta","jobTitle":"Contributer","image":{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/authors\/05EA4PsPrcC2J2wddRSyqdy..v1698095949.jpg","height":320,"width":320}}],"keywords":"CRM Software, Sales & Marketing, Lead Management, Zoho","image":[{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-54..v1744991365.png","height":720,"width":1280},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-48..v1688669621.png","height":296,"width":714},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-31..v1651510152.jpg","height":1718,"width":3828},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-33..v1651510152.jpg","height":1895,"width":3838},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-36..v1651510152.jpg","height":1016,"width":3828},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-37..v1651510152.jpg","height":1538,"width":3821},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-38..v1651510152.jpg","height":1056,"width":1823},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-39..v1651510152.jpg","height":1789,"width":2898},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-40..v1651510152.jpg","height":1487,"width":2320},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-41..v1651510152.jpg","height":1269,"width":2452},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-42..v1651510152.jpg","height":1855,"width":3821},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-43..v1651510152.jpg","height":1846,"width":3822},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-44..v1651510677.jpg","height":1943,"width":3808},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-45..v1651510677.jpg","height":983,"width":2705},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-46..v1651510677.jpg","height":1905,"width":3828},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-47..v1651510677.jpg","height":1884,"width":3809},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-49..v1719507147.png","height":1800,"width":2874},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-50..v1719507747.png","height":1628,"width":2880},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-51..v1719507747.png","height":1610,"width":2878},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-52..v1719507747.png","height":1640,"width":2880},{"@type":"ImageObject","url":"https:\/\/i.pcmag.com\/imagery\/reviews\/0503JFSfbnsU8sDkO8tK8Vt-53..v1719507747.png","height":1622,"width":2880}],"description":"A low-cost CRM powerhouse built on Zoho's platform","wordCount":4001,"mainEntityOfPage":"https:\/\/www.pcmag.com\/reviews\/zoho-crm"}</script>
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            <label class="flex w-fit cursor-pointer items-center gap-x-2 border-b-2 border-white leading-tight after:size-4 after:bg-gray-700 after:transition-colors after:[mask-image:url('/icons/plus.svg')] after:[mask-repeat:no-repeat] after:[mask-size:16px_16px] peer-checked:after:bg-red-400 peer-checked:after:[mask-image:url('/icons/minus.svg')] peer-focus-visible:border-red-400 after:hover:bg-red-400"
                   data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-button" for="nav-Best Products" role="menuitem" aria-label="Best Products Menu Toggle" aria-haspopup="true" aria-controls="menu" @click="openTier1 = !openTier1" :aria-expanded="openTier1"
                   x-track-ga-click>
                <span class="select-none text-xl font-semibold">Best Products</span>
            </label>
                            <ul class="sr-only !my-4 !ml-4 space-y-3 peer-checked:not-sr-only peer-checked:block" id="nav-Best Products" name="nav-Best Products" role="menu" aria-label="Best Products Menu" aria-orientation="vertical" x-show="openTier1" x-cloak x-collapse
                :aria-hidden="!openTier1">
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-laptops" role="menuitem" aria-label="The Best Laptops for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Laptops for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-desktop-computers" role="menuitem" aria-label="The Best PCs (Desktop Computers) for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best PCs (Desktop Computers) for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-tablets" role="menuitem" aria-label="The Best Tablets for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Tablets for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-phones" role="menuitem" aria-label="The Best Phones for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Phones for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-wireless-routers" role="menuitem" aria-label="The Best Wi-Fi Routers for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Wi-Fi Routers for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-external-hard-drives" role="menuitem" aria-label="The Best External Hard Drives for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best External Hard Drives for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-all-in-one-printers" role="menuitem" aria-label="The Best All-in-One Printers for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best All-in-One Printers for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-tvs" role="menuitem" aria-label="The Best TVs for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best TVs for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-headphones" role="menuitem" aria-label="The Best Headphones for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Headphones for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-robot-vacuums" role="menuitem" aria-label="The Best Robot Vacuums for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Robot Vacuums for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-vpn-services" role="menuitem" aria-label="The Best VPN Services for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best VPN Services for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-antivirus-protection" role="menuitem" aria-label="The Best Antivirus Software for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Antivirus Software for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-password-managers" role="menuitem" aria-label="The Best Password Managers for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Password Managers for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-web-hosting-services" role="menuitem" aria-label="The Best Web Hosting Services for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Web Hosting Services for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-video-editing-software" role="menuitem" aria-label="The Best Video Editing Software for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Video Editing Software for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-graphics-cards" role="menuitem" aria-label="The Best Graphics Cards for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Graphics Cards for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-gaming-laptops" role="menuitem" aria-label="The Best Gaming Laptops for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Gaming Laptops for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-printers" role="menuitem" aria-label="The Best Printers for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Printers for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks/the-best-computer-monitors" role="menuitem" aria-label="The Best Monitors for 2025" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                The Best Monitors for 2025
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/picks" role="menuitem" aria-label="See All Best Products" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none font-semibold" x-track-ga-click>
                                See All Best Products
                            </a>
                                                                    </li>
                            </ul>
            </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <a class="border-b-2 border-white text-xl font-semibold focus:border-red-400 focus:outline-none" data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-link" href="/comparisons" aria-label="Comparisons" x-track-ga-click>Comparisons</a>
                    </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <a class="border-b-2 border-white text-xl font-semibold focus:border-red-400 focus:outline-none" data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-link" href="/reviews" aria-label="Reviews" x-track-ga-click>Reviews</a>
                    </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <a class="border-b-2 border-white text-xl font-semibold focus:border-red-400 focus:outline-none" data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-link" href="/how-to" aria-label="How-To" x-track-ga-click>How-To</a>
                    </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <a class="border-b-2 border-white text-xl font-semibold focus:border-red-400 focus:outline-none" data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-link" href="/news" aria-label="News" x-track-ga-click>News</a>
                    </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <a class="border-b-2 border-white text-xl font-semibold focus:border-red-400 focus:outline-none" data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-link" href="/opinions" aria-label="Opinions" x-track-ga-click>Opinions</a>
                    </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <a class="border-b-2 border-white text-xl font-semibold focus:border-red-400 focus:outline-none" data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-link" href="/deals" aria-label="Deals" x-track-ga-click>Deals</a>
                    </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <input class="peer sr-only" id="nav-PCs &amp; Hardware" type="checkbox" @keydown.enter="$event.target.checked = openTier1 = !$event.target.checked">
            <label class="flex w-fit cursor-pointer items-center gap-x-2 border-b-2 border-white leading-tight after:size-4 after:bg-gray-700 after:transition-colors after:[mask-image:url('/icons/plus.svg')] after:[mask-repeat:no-repeat] after:[mask-size:16px_16px] peer-checked:after:bg-red-400 peer-checked:after:[mask-image:url('/icons/minus.svg')] peer-focus-visible:border-red-400 after:hover:bg-red-400"
                   data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-button" for="nav-PCs &amp; Hardware" role="menuitem" aria-label="PCs &amp; Hardware Menu Toggle" aria-haspopup="true" aria-controls="menu" @click="openTier1 = !openTier1" :aria-expanded="openTier1"
                   x-track-ga-click>
                <span class="select-none text-xl font-semibold">PCs &amp; Hardware</span>
            </label>
                            <ul class="sr-only !my-4 !ml-4 space-y-3 peer-checked:not-sr-only peer-checked:block" id="nav-PCs &amp; Hardware" name="nav-PCs &amp; Hardware" role="menu" aria-label="PCs &amp; Hardware Menu" aria-orientation="vertical" x-show="openTier1" x-cloak x-collapse
                :aria-hidden="!openTier1">
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/laptops" role="menuitem" aria-label="Laptops" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Laptops
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/desktop-pcs" role="menuitem" aria-label="Desktop Computers" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Desktop Computers
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/tablets" role="menuitem" aria-label="Tablets" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Tablets
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/monitors" role="menuitem" aria-label="Monitors" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Monitors
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/hard-drives" role="menuitem" aria-label="Hard Drives" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Hard Drives
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/ssds" role="menuitem" aria-label="SSDs" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                SSDs
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/network-attached-storage" role="menuitem" aria-label="Network Attached Storage" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Network Attached Storage
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/wireless-routers" role="menuitem" aria-label="Wi-Fi Routers" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Wi-Fi Routers
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/wi-fi-range-extenders" role="menuitem" aria-label="Wi-Fi Range Extenders" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Wi-Fi Range Extenders
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/wi-fi-mesh-networking-systems" role="menuitem" aria-label="Wi-Fi Mesh Networking Systems" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Wi-Fi Mesh Networking Systems
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/printers" role="menuitem" aria-label="Printers" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Printers
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/3d-printers" role="menuitem" aria-label="3D Printers" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                3D Printers
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/scanners" role="menuitem" aria-label="Scanners" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Scanners
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/webcams" role="menuitem" aria-label="Webcams" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Webcams
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/computer-mice" role="menuitem" aria-label="Computer Mice" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Computer Mice
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/keyboards" role="menuitem" aria-label="Keyboards" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Keyboards
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/graphics-cards" role="menuitem" aria-label="Graphics Cards" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Graphics Cards
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/processors" role="menuitem" aria-label="Processors" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Processors
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/motherboards" role="menuitem" aria-label="Motherboards" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Motherboards
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/pc-cases" role="menuitem" aria-label="PC Cases" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                PC Cases
                            </a>
                                                                    </li>
                            </ul>
            </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <input class="peer sr-only" id="nav-Mobile" type="checkbox" @keydown.enter="$event.target.checked = openTier1 = !$event.target.checked">
            <label class="flex w-fit cursor-pointer items-center gap-x-2 border-b-2 border-white leading-tight after:size-4 after:bg-gray-700 after:transition-colors after:[mask-image:url('/icons/plus.svg')] after:[mask-repeat:no-repeat] after:[mask-size:16px_16px] peer-checked:after:bg-red-400 peer-checked:after:[mask-image:url('/icons/minus.svg')] peer-focus-visible:border-red-400 after:hover:bg-red-400"
                   data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-button" for="nav-Mobile" role="menuitem" aria-label="Mobile Menu Toggle" aria-haspopup="true" aria-controls="menu" @click="openTier1 = !openTier1" :aria-expanded="openTier1"
                   x-track-ga-click>
                <span class="select-none text-xl font-semibold">Mobile</span>
            </label>
                            <ul class="sr-only !my-4 !ml-4 space-y-3 peer-checked:not-sr-only peer-checked:block" id="nav-Mobile" name="nav-Mobile" role="menu" aria-label="Mobile Menu" aria-orientation="vertical" x-show="openTier1" x-cloak x-collapse
                :aria-hidden="!openTier1">
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/mobile-phones" role="menuitem" aria-label="Mobile Phones" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Mobile Phones
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/wireless-carriers" role="menuitem" aria-label="Wireless Carriers" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Wireless Carriers
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/modems-hotspots" role="menuitem" aria-label="Modems &amp; Hotspots" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Modems &amp; Hotspots
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/bluetooth-headsets" role="menuitem" aria-label="Bluetooth Headsets" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Bluetooth Headsets
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/mobile-phone-accessories" role="menuitem" aria-label="Mobile Phone Accessories" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Mobile Phone Accessories
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/mobile-apps" role="menuitem" aria-label="Mobile Apps" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Mobile Apps
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/android-apps" role="menuitem" aria-label="Android Apps" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Android Apps
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/iphone-apps" role="menuitem" aria-label="iPhone Apps" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                iPhone Apps
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/ipad-apps" role="menuitem" aria-label="iPad Apps" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                iPad Apps
                            </a>
                                                                    </li>
                            </ul>
            </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <input class="peer sr-only" id="nav-Electronics" type="checkbox" @keydown.enter="$event.target.checked = openTier1 = !$event.target.checked">
            <label class="flex w-fit cursor-pointer items-center gap-x-2 border-b-2 border-white leading-tight after:size-4 after:bg-gray-700 after:transition-colors after:[mask-image:url('/icons/plus.svg')] after:[mask-repeat:no-repeat] after:[mask-size:16px_16px] peer-checked:after:bg-red-400 peer-checked:after:[mask-image:url('/icons/minus.svg')] peer-focus-visible:border-red-400 after:hover:bg-red-400"
                   data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-button" for="nav-Electronics" role="menuitem" aria-label="Electronics Menu Toggle" aria-haspopup="true" aria-controls="menu" @click="openTier1 = !openTier1" :aria-expanded="openTier1"
                   x-track-ga-click>
                <span class="select-none text-xl font-semibold">Electronics</span>
            </label>
                            <ul class="sr-only !my-4 !ml-4 space-y-3 peer-checked:not-sr-only peer-checked:block" id="nav-Electronics" name="nav-Electronics" role="menu" aria-label="Electronics Menu" aria-orientation="vertical" x-show="openTier1" x-cloak x-collapse
                :aria-hidden="!openTier1">
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/tvs" role="menuitem" aria-label="TVs" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                TVs
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/projectors" role="menuitem" aria-label="Projectors" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Projectors
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/media-streaming-devices" role="menuitem" aria-label="Media Streaming Devices" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Media Streaming Devices
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/headphones" role="menuitem" aria-label="Headphones" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Headphones
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/speakers" role="menuitem" aria-label="Speakers" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Speakers
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/ebook-readers" role="menuitem" aria-label="Ebook Readers" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Ebook Readers
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/cameras" role="menuitem" aria-label="Cameras" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Cameras
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/lenses" role="menuitem" aria-label="Lenses" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Lenses
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/drones" role="menuitem" aria-label="Drones" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Drones
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/vr" role="menuitem" aria-label="VR" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                VR
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/cars-auto" role="menuitem" aria-label="Electric &amp; Hybrid Cars" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Electric &amp; Hybrid Cars
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/car-accessories" role="menuitem" aria-label="Car Accessories" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Car Accessories
                            </a>
                                                                    </li>
                            </ul>
            </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <input class="peer sr-only" id="nav-Smart Home" type="checkbox" @keydown.enter="$event.target.checked = openTier1 = !$event.target.checked">
            <label class="flex w-fit cursor-pointer items-center gap-x-2 border-b-2 border-white leading-tight after:size-4 after:bg-gray-700 after:transition-colors after:[mask-image:url('/icons/plus.svg')] after:[mask-repeat:no-repeat] after:[mask-size:16px_16px] peer-checked:after:bg-red-400 peer-checked:after:[mask-image:url('/icons/minus.svg')] peer-focus-visible:border-red-400 after:hover:bg-red-400"
                   data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-button" for="nav-Smart Home" role="menuitem" aria-label="Smart Home Menu Toggle" aria-haspopup="true" aria-controls="menu" @click="openTier1 = !openTier1" :aria-expanded="openTier1"
                   x-track-ga-click>
                <span class="select-none text-xl font-semibold">Smart Home</span>
            </label>
                            <ul class="sr-only !my-4 !ml-4 space-y-3 peer-checked:not-sr-only peer-checked:block" id="nav-Smart Home" name="nav-Smart Home" role="menu" aria-label="Smart Home Menu" aria-orientation="vertical" x-show="openTier1" x-cloak x-collapse
                :aria-hidden="!openTier1">
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/smart-home" role="menuitem" aria-label="Smart Home" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Smart Home
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/home-security" role="menuitem" aria-label="Home Security" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Home Security
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/home-security-cameras" role="menuitem" aria-label="Home Security Cameras" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Home Security Cameras
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/robot-vacuums" role="menuitem" aria-label="Robot Vacuums" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Robot Vacuums
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/smart-displays" role="menuitem" aria-label="Smart Displays" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Smart Displays
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/smart-lighting" role="menuitem" aria-label="Smart Lighting" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Smart Lighting
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/smart-locks" role="menuitem" aria-label="Smart Locks" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Smart Locks
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/smart-plugs" role="menuitem" aria-label="Smart Plugs" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Smart Plugs
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/smart-thermostats" role="menuitem" aria-label="Smart Thermostats" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Smart Thermostats
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/smart-lawn-mowers" role="menuitem" aria-label="Smart Lawn Mowers" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Smart Lawn Mowers
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/appliances" role="menuitem" aria-label="Appliances" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Appliances
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/connected-kitchen" role="menuitem" aria-label="Connected Kitchen" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Connected Kitchen
                            </a>
                                                                    </li>
                            </ul>
            </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <input class="peer sr-only" id="nav-Health &amp; Fitness" type="checkbox" @keydown.enter="$event.target.checked = openTier1 = !$event.target.checked">
            <label class="flex w-fit cursor-pointer items-center gap-x-2 border-b-2 border-white leading-tight after:size-4 after:bg-gray-700 after:transition-colors after:[mask-image:url('/icons/plus.svg')] after:[mask-repeat:no-repeat] after:[mask-size:16px_16px] peer-checked:after:bg-red-400 peer-checked:after:[mask-image:url('/icons/minus.svg')] peer-focus-visible:border-red-400 after:hover:bg-red-400"
                   data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-button" for="nav-Health &amp; Fitness" role="menuitem" aria-label="Health &amp; Fitness Menu Toggle" aria-haspopup="true" aria-controls="menu" @click="openTier1 = !openTier1" :aria-expanded="openTier1"
                   x-track-ga-click>
                <span class="select-none text-xl font-semibold">Health &amp; Fitness</span>
            </label>
                            <ul class="sr-only !my-4 !ml-4 space-y-3 peer-checked:not-sr-only peer-checked:block" id="nav-Health &amp; Fitness" name="nav-Health &amp; Fitness" role="menu" aria-label="Health &amp; Fitness Menu" aria-orientation="vertical" x-show="openTier1" x-cloak x-collapse
                :aria-hidden="!openTier1">
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/health-fitness" role="menuitem" aria-label="Health &amp; Fitness" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Health &amp; Fitness
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/wearables" role="menuitem" aria-label="Wearables" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Wearables
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/fitness-trackers" role="menuitem" aria-label="Fitness Trackers" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Fitness Trackers
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/heart-rate-monitors" role="menuitem" aria-label="Heart Rate Monitors" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Heart Rate Monitors
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/smart-scales" role="menuitem" aria-label="Smart Scales" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Smart Scales
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/medical-alert-systems" role="menuitem" aria-label="Medical Alert Systems" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Medical Alert Systems
                            </a>
                                                                    </li>
                            </ul>
            </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <input class="peer sr-only" id="nav-Gaming" type="checkbox" @keydown.enter="$event.target.checked = openTier1 = !$event.target.checked">
            <label class="flex w-fit cursor-pointer items-center gap-x-2 border-b-2 border-white leading-tight after:size-4 after:bg-gray-700 after:transition-colors after:[mask-image:url('/icons/plus.svg')] after:[mask-repeat:no-repeat] after:[mask-size:16px_16px] peer-checked:after:bg-red-400 peer-checked:after:[mask-image:url('/icons/minus.svg')] peer-focus-visible:border-red-400 after:hover:bg-red-400"
                   data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-button" for="nav-Gaming" role="menuitem" aria-label="Gaming Menu Toggle" aria-haspopup="true" aria-controls="menu" @click="openTier1 = !openTier1" :aria-expanded="openTier1"
                   x-track-ga-click>
                <span class="select-none text-xl font-semibold">Gaming</span>
            </label>
                            <ul class="sr-only !my-4 !ml-4 space-y-3 peer-checked:not-sr-only peer-checked:block" id="nav-Gaming" name="nav-Gaming" role="menu" aria-label="Gaming Menu" aria-orientation="vertical" x-show="openTier1" x-cloak x-collapse
                :aria-hidden="!openTier1">
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/gaming" role="menuitem" aria-label="Gaming Hardware" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Gaming Hardware
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/gaming-systems" role="menuitem" aria-label="Gaming Systems" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Gaming Systems
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/game-controllers-accessories" role="menuitem" aria-label="Gaming Controllers &amp; Accessories" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Gaming Controllers &amp; Accessories
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/games" role="menuitem" aria-label="Games" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Games
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/pc-games" role="menuitem" aria-label="PC Games" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                PC Games
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/microsoft-xbox-games" role="menuitem" aria-label="Microsoft Xbox Games" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Microsoft Xbox Games
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/nintendo-games" role="menuitem" aria-label="Nintendo Games" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Nintendo Games
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/sony-playstation-games" role="menuitem" aria-label="Sony Playstation Games" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Sony Playstation Games
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/mobile-games" role="menuitem" aria-label="Mobile Games" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Mobile Games
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/game-streaming-services" role="menuitem" aria-label="Game Streaming Services" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Game Streaming Services
                            </a>
                                                                    </li>
                            </ul>
            </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <input class="peer sr-only" id="nav-Software &amp; Services" type="checkbox" @keydown.enter="$event.target.checked = openTier1 = !$event.target.checked">
            <label class="flex w-fit cursor-pointer items-center gap-x-2 border-b-2 border-white leading-tight after:size-4 after:bg-gray-700 after:transition-colors after:[mask-image:url('/icons/plus.svg')] after:[mask-repeat:no-repeat] after:[mask-size:16px_16px] peer-checked:after:bg-red-400 peer-checked:after:[mask-image:url('/icons/minus.svg')] peer-focus-visible:border-red-400 after:hover:bg-red-400"
                   data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-button" for="nav-Software &amp; Services" role="menuitem" aria-label="Software &amp; Services Menu Toggle" aria-haspopup="true" aria-controls="menu" @click="openTier1 = !openTier1" :aria-expanded="openTier1"
                   x-track-ga-click>
                <span class="select-none text-xl font-semibold">Software &amp; Services</span>
            </label>
                            <ul class="sr-only !my-4 !ml-4 space-y-3 peer-checked:not-sr-only peer-checked:block" id="nav-Software &amp; Services" name="nav-Software &amp; Services" role="menu" aria-label="Software &amp; Services Menu" aria-orientation="vertical" x-show="openTier1" x-cloak x-collapse
                :aria-hidden="!openTier1">
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/ai" role="menuitem" aria-label="Artificial Intelligence (AI)" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Artificial Intelligence (AI)
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/operating-systems" role="menuitem" aria-label="Operating Systems" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Operating Systems
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/productivity" role="menuitem" aria-label="Productivity" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Productivity
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/system-utilities" role="menuitem" aria-label="System Utilities" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                System Utilities
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/photo-design" role="menuitem" aria-label="Photo &amp; Design" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Photo &amp; Design
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/education" role="menuitem" aria-label="Education" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Education
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/website-app-building-tools" role="menuitem" aria-label="Website &amp; App Building Tools" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Website &amp; App Building Tools
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/communications" role="menuitem" aria-label="Communications" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Communications
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/personal-finance" role="menuitem" aria-label="Personal Finance" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Personal Finance
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/accounting" role="menuitem" aria-label="Accounting" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Accounting
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/e-commerce-payments" role="menuitem" aria-label="E-Commerce &amp; Payments" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                E-Commerce &amp; Payments
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/human-resources" role="menuitem" aria-label="Human Resources" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Human Resources
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/it-management" role="menuitem" aria-label="IT Management" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                IT Management
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/sales-marketing" role="menuitem" aria-label="Sales &amp; Marketing" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Sales &amp; Marketing
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/video-streaming-services" role="menuitem" aria-label="Streaming Video" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Streaming Video
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/streaming-music-services" role="menuitem" aria-label="Streaming Music" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Streaming Music
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/dating" role="menuitem" aria-label="Dating Apps" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Dating Apps
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/dna-testing-kits" role="menuitem" aria-label="DNA Testing Kits" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                DNA Testing Kits
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/meal-kits" role="menuitem" aria-label="Meal Kits" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Meal Kits
                            </a>
                                                                    </li>
                            </ul>
            </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <input class="peer sr-only" id="nav-Security" type="checkbox" @keydown.enter="$event.target.checked = openTier1 = !$event.target.checked">
            <label class="flex w-fit cursor-pointer items-center gap-x-2 border-b-2 border-white leading-tight after:size-4 after:bg-gray-700 after:transition-colors after:[mask-image:url('/icons/plus.svg')] after:[mask-repeat:no-repeat] after:[mask-size:16px_16px] peer-checked:after:bg-red-400 peer-checked:after:[mask-image:url('/icons/minus.svg')] peer-focus-visible:border-red-400 after:hover:bg-red-400"
                   data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-button" for="nav-Security" role="menuitem" aria-label="Security Menu Toggle" aria-haspopup="true" aria-controls="menu" @click="openTier1 = !openTier1" :aria-expanded="openTier1"
                   x-track-ga-click>
                <span class="select-none text-xl font-semibold">Security</span>
            </label>
                            <ul class="sr-only !my-4 !ml-4 space-y-3 peer-checked:not-sr-only peer-checked:block" id="nav-Security" name="nav-Security" role="menu" aria-label="Security Menu" aria-orientation="vertical" x-show="openTier1" x-cloak x-collapse
                :aria-hidden="!openTier1">
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/security" role="menuitem" aria-label="Security" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Security
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/security-suites" role="menuitem" aria-label="Security Suites" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Security Suites
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/antivirus" role="menuitem" aria-label="Antivirus" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Antivirus
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/vpn" role="menuitem" aria-label="VPN" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                VPN
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/password-managers" role="menuitem" aria-label="Password Managers" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Password Managers
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/parental-control" role="menuitem" aria-label="Parental Control" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Parental Control
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/malware-protection-removal" role="menuitem" aria-label="Malware Removal" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Malware Removal
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/categories/ransomware-protection" role="menuitem" aria-label="Ransomware Protection" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Ransomware Protection
                            </a>
                                                                    </li>
                            </ul>
            </li>
    <li class="relative" role="presentation" x-data="{ openTier1: false }">
                    <input class="peer sr-only" id="nav-Events" type="checkbox" @keydown.enter="$event.target.checked = openTier1 = !$event.target.checked">
            <label class="flex w-fit cursor-pointer items-center gap-x-2 border-b-2 border-white leading-tight after:size-4 after:bg-gray-700 after:transition-colors after:[mask-image:url('/icons/plus.svg')] after:[mask-repeat:no-repeat] after:[mask-size:16px_16px] peer-checked:after:bg-red-400 peer-checked:after:[mask-image:url('/icons/minus.svg')] peer-focus-visible:border-red-400 after:hover:bg-red-400"
                   data-module="main-nav" data-item="hamburger-nav" data-element="tier-1-button" for="nav-Events" role="menuitem" aria-label="Events Menu Toggle" aria-haspopup="true" aria-controls="menu" @click="openTier1 = !openTier1" :aria-expanded="openTier1"
                   x-track-ga-click>
                <span class="select-none text-xl font-semibold">Events</span>
            </label>
                            <ul class="sr-only !my-4 !ml-4 space-y-3 peer-checked:not-sr-only peer-checked:block" id="nav-Events" name="nav-Events" role="menu" aria-label="Events Menu" aria-orientation="vertical" x-show="openTier1" x-cloak x-collapse
                :aria-hidden="!openTier1">
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/amazon-prime-day" role="menuitem" aria-label="Amazon Prime Big Deal Days" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Amazon Prime Big Deal Days
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/apple-wwdc" role="menuitem" aria-label="Apple WWDC" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Apple WWDC
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/black-friday" role="menuitem" aria-label="Black Friday" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Black Friday
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/black-hat" role="menuitem" aria-label="Black Hat" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Black Hat
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/ces" role="menuitem" aria-label="CES" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                CES
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/comic-con" role="menuitem" aria-label="Comic Con" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Comic Con
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/computex" role="menuitem" aria-label="Computex" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Computex
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/cyber-monday" role="menuitem" aria-label="Cyber Monday" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Cyber Monday
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/e3" role="menuitem" aria-label="E3" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                E3
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/google-io" role="menuitem" aria-label="Google I/O" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Google I/O
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/ifa" role="menuitem" aria-label="IFA" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                IFA
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/microsoft-build" role="menuitem" aria-label="Microsoft Build" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Microsoft Build
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/mwc" role="menuitem" aria-label="Mobile World Congress (MWC)" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Mobile World Congress (MWC)
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/rsac" role="menuitem" aria-label="RSAC" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                RSAC
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/sxsw" role="menuitem" aria-label="SXSW" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                SXSW
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
                                                    <a data-module="main-nav" data-item="hamburger-nav" data-element="tier-2-link" href="/events/samsung-unpacked" role="menuitem" aria-label="Samsung Unpacked" class="border-b-2 border-white text-base focus:border-red-400 focus:outline-none" x-track-ga-click>
                                Samsung Unpacked
                            </a>
                                                                    </li>
                                    <li class="relative" role="presentation" x-data="{ openTier2: false }">
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                                    <h1 id="h1" class="font-stretch-ultra-condensed text-4xl font-semibold leading-compact tracking-wide md:text-5xl">
                Zoho CRM Review
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                            <p class="text-lg leading-normal">A low-cost CRM powerhouse built on Zoho&#039;s platform</p>
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                        <p>Alison Barretta is a Philadelphia-based writer and editor with bylines in <em>Forbes</em>, <em>Insider</em>, <em>U.S. News</em>, and <em>Tom's Guide</em>. She specializes in product reviews, ranging from software and skincare to mattresses and small appliances. As a consumer, Alison is committed to helping readers make informed decisions by providing her thorough, honest insights. When she's away from her laptop, Alison practices martial arts, experiments with new recipes, and enjoys leisurely walks in the park.</p>
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                            <svg class="mx-auto w-1/2 fill-current pointer-events-none inline-block" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512" fill="currentColor"><path d="m279.14 288 14.22-92.66h-88.91v-60.13c0-25.35 12.42-50.06 52.24-50.06h40.42V6.26S260.43 0 225.36 0c-73.22 0-121.08 44.38-121.08 124.72v70.62H22.89V288h81.39v224h100.17V288z"/></svg>                        </span>
                        <span>Facebook</span>
                    </a>
                    <a class="flex items-center px-2 py-1" data-module="social-byline" data-item="social-share-list"
                       data-element="social-share-link" data-position="5" data-title="linkedin"
                       href="https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;title=Zoho%20CRM&amp;source=PCMag"
                       title="LinkedIn (Opens in a new tab)" aria-label="Linkedin Share" target="_blank" x-track-ga-click>
                        <span class="flex size-6">
                            <svg class="mx-auto w-1/2 fill-current pointer-events-none inline-block" aria-hidden="true" data-prefix="fab" data-icon="linkedin-in" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89.08v40.8h1.3c12.4-23.5 42.69-48.3 87.88-48.3 94 0 111.28 61.9 111.28 142.3V448z"/></svg>                        </span>
                        <span>LinkedIn</span>
                    </a>
                    <a class="flex items-center px-2 py-1" data-module="social-byline" data-item="social-share-list"
                       data-element="social-share-link" data-position="6" data-title="pinterest"
                       href="http://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;description=Zoho%20CRM"
                       title="Pinterest (Opens in a new tab)" aria-label="Pinterest Share" target="_blank"
                       x-track-ga-click>
                        <span class="flex size-6">
                            <svg class="mx-auto w-1/2 fill-current pointer-events-none inline-block" aria-hidden="true" data-prefix="fab" data-icon="pinterest-p" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 384 512"><path fill="currentColor" d="M204 6.5C101.4 6.5 0 74.9 0 185.6 0 256 39.6 296 63.6 296c9.9 0 15.6-27.6 15.6-35.4 0-9.3-23.7-29.1-23.7-67.8 0-80.4 61.2-137.4 140.4-137.4 68.1 0 118.5 38.7 118.5 109.8 0 53.1-21.3 152.7-90.3 152.7-24.9 0-46.2-18-46.2-43.8 0-37.8 26.4-74.4 26.4-113.4 0-66.2-93.9-54.2-93.9 25.8 0 16.8 2.1 35.4 9.6 50.7-13.8 59.4-42 147.9-42 209.1 0 18.9 2.7 37.5 4.5 56.4 3.4 3.8 1.7 3.4 6.9 1.5 50.4-69 48.6-82.5 71.4-172.8 12.3 23.4 44.1 36 69.3 36 106.2 0 153.9-103.5 153.9-196.8C384 71.3 298.2 6.5 204 6.5z"/></svg>                        </span>
                        <span>Pinterest</span>
                    </a>
                    <a class="flex items-center px-2 py-1" data-module="social-byline" data-item="social-share-list"
                       data-element="social-share-link" data-position="7" data-title="flipboard"
                       href="https://share.flipboard.com/bookmarklet/popout?v=2&url=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;title=Zoho%20CRM"
                       title="Flipboard (Opens in a new tab)" aria-label="Flipboard Share" target="_blank"
                       x-track-ga-click>
                        <span class="flex size-6">
                            <svg class="mx-auto w-1/2 fill-current pointer-events-none inline-block" aria-hidden="true" data-prefix="fab" data-icon="flipboard" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M0 32v448h448V32H0zm358.4 179.2h-89.6v89.6h-89.6v89.6H89.6V121.6h268.8v89.6z"/></svg>                        </span>
                        <span>Flipboard</span>
                    </a>
                    <a class="flex items-center px-2 py-1" data-module="social-byline" data-item="social-share-list"
                       data-element="social-share-link" data-position="8" data-title="twitter"
                       href="https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;text=Zoho%20CRM&amp;hashtags=PCMag"
                       title="X (Opens in a new tab)" aria-label="X Share" target="_blank" x-track-ga-click>
                        <span class="flex size-6">
                            <svg class="mx-auto w-1/2 fill-current pointer-events-none inline-block" xmlns="http://www.w3.org/2000/svg" viewBox="-100 100 2600 2500" fill="currentColor">
    <g transform="translate(0.000000,2453.000000) scale(0.100000,-0.100000)" fill="currentColor" stroke="none">
    <path d="M53 24453 c46 -66 9206 -13399 9288 -13519 l29 -42 -4632 -5383
c-2547 -2961 -4656 -5412 -4686 -5446 l-54 -63 1059 0 1059 0 4095 4760 c2252
2618 4096 4760 4099 4760 3 0 1477 -2142 3275 -4760 l3270 -4760 3573 0 3573
0 -29 43 c-16 23 -2200 3201 -4852 7062 -2653 3861 -4824 7027 -4824 7036 -1
8 2004 2346 4454 5194 2450 2848 4457 5182 4458 5187 2 4 -471 8 -1051 8
l-1055 0 -3874 -4502 c-2130 -2476 -3877 -4503 -3883 -4504 -5 -2 -1402 2024
-3104 4501 l-3094 4505 -3574 0 -3574 0 54 -77z m6690 -2390 c2838 -4059
14345 -20521 14351 -20530 6 -10 -320 -13 -1617 -13 l-1625 0 -3410 4877
c-1875 2683 -5242 7499 -7481 10702 -2239 3203 -4071 5827 -4071 5832 0 5 683
9 1620 9 l1619 0 614 -877z"/>
    </g>
</svg>                        </span>
                        <span>Twitter</span>
                    </a>
                    <div class="z-50" x-data="window.linkCopy()">
    <div class="absolute rounded border-2 border-gray-700 bg-gray-700" x-show="success">
        <span class="m-2 text-white">Copied</span>
    </div>
    <div class="absolute rounded border-2 border-gray-700 bg-red-400" x-show="error">
        <span class="m-2 text-white">Error!</span>
    </div>
    <a data-module="social-byline" data-item="social-share-list" data-element="social-share-link" data-position="9"
       data-title="copy" href="javascript:;" aria-label="Copy Page Link" x-on:click="onCopy" x-track-ga-click>
        <div class="flex items-center px-2 py-1">
                            <span class="flex size-6">
                                <svg class="mx-auto w-1/2 fill-current pointer-events-none inline-block" aria-hidden="true" data-prefix="fas" data-icon="link" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M326.612 185.391c59.747 59.809 58.927 155.698.36 214.59-.11.12-.24.25-.36.37l-67.2 67.2c-59.27 59.27-155.699 59.262-214.96 0-59.27-59.26-59.27-155.7 0-214.96l37.106-37.106c9.84-9.84 26.786-3.3 27.294 10.606.648 17.722 3.826 35.527 9.69 52.721 1.986 5.822.567 12.262-3.783 16.612l-13.087 13.087c-28.026 28.026-28.905 73.66-1.155 101.96 28.024 28.579 74.086 28.749 102.325.51l67.2-67.19c28.191-28.191 28.073-73.757 0-101.83-3.701-3.694-7.429-6.564-10.341-8.569a16.037 16.037 0 0 1-6.947-12.606c-.396-10.567 3.348-21.456 11.698-29.806l21.054-21.055c5.521-5.521 14.182-6.199 20.584-1.731a152.482 152.482 0 0 1 20.522 17.197zM467.547 44.449c-59.261-59.262-155.69-59.27-214.96 0l-67.2 67.2c-.12.12-.25.25-.36.37-58.566 58.892-59.387 154.781.36 214.59a152.454 152.454 0 0 0 20.521 17.196c6.402 4.468 15.064 3.789 20.584-1.731l21.054-21.055c8.35-8.35 12.094-19.239 11.698-29.806a16.037 16.037 0 0 0-6.947-12.606c-2.912-2.005-6.64-4.875-10.341-8.569-28.073-28.073-28.191-73.639 0-101.83l67.2-67.19c28.239-28.239 74.3-28.069 102.325.51 27.75 28.3 26.872 73.934-1.155 101.96l-13.087 13.087c-4.35 4.35-5.769 10.79-3.783 16.612 5.864 17.194 9.042 34.999 9.69 52.721.509 13.906 17.454 20.446 27.294 10.606l37.106-37.106c59.271-59.259 59.271-155.699.001-214.959z"/></svg>                            </span>
                            <span>Copy Link</span>
                        </div>
    </a>
    <div class="link-copy hidden" x-ref="link">https://www.pcmag.com/reviews/zoho-crm</div>
</div>
                    <a class="flex items-center px-2 py-1" data-module="social-byline" data-item="social-share-list" data-element="social-share-link" data-position="10" data-title="email" href="/cdn-cgi/l/email-protection#053a7670676f606671385f6a6d6a203735465748236468753e676a617c386d717175762036442037432037437272722b75666864622b666a682037437760736c6072762037437f6a6d6a28667768203541203544203541203544486a77602563776a682555464864623f256d717175763f2a2a7272722b75666864622b666a68" title="Email (Opens in a new tab)" aria-label="email" target="_blank" x-track-ga-click>
                        <span class="flex size-6">
                            <svg class="mx-auto w-1/2 fill-current pointer-events-none inline-block" aria-hidden="true" data-prefix="far" data-icon="envelope" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M464 64H48C21.49 64 0 85.49 0 112v288c0 26.51 21.49 48 48 48h416c26.51 0 48-21.49 48-48V112c0-26.51-21.49-48-48-48zm0 48v40.805c-22.422 18.259-58.168 46.651-134.587 106.49-16.841 13.247-50.201 45.072-73.413 44.701-23.208.375-56.579-31.459-73.413-44.701C106.18 199.465 70.425 171.067 48 152.805V112h416zM48 400V214.398c22.914 18.251 55.409 43.862 104.938 82.646 21.857 17.205 60.134 55.186 103.062 54.955 42.717.231 80.509-37.199 103.053-54.947 49.528-38.783 82.032-64.401 104.947-82.653V400H48z"/></svg>                        </span>
                        <span>Email</span>
                    </a>
                    <a class="flex items-center px-2 pb-2 pt-1" data-module="social-byline" data-item="social-share-list"
                       data-element="social-share-link" data-position="11" data-title="disqus" href="#comments"
                       aria-label="Jump To Comments" x-track-ga-click>
                        <span class="flex size-6">
                            <svg class="mx-auto w-2/5 fill-current pointer-events-none inline-block" aria-hidden="true" data-prefix="fas" data-icon="comment-alt" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M448 0H64C28.7 0 0 28.7 0 64v288c0 35.3 28.7 64 64 64h96v84c0 9.8 11.2 15.5 19.1 9.7L304 416h144c35.3 0 64-28.7 64-64V64c0-35.3-28.7-64-64-64z"/></svg>                        </span>
                        <span>Comments</span>
                    </a>
                </div>
            </template>
        </div>
    </div>
    </div>
</div>
        </div>
        <div>
                    </div>
    </section>
                        
                    </div>
    </section>
</header>
    <section class="container review-hero mb-4">
    <div class="mx-auto flex scroll-mt-96 flex-col justify-center gap-6 sm:gap-8 md:max-w-3xl lg:flex-row xl:max-w-[68rem] xl:justify-between"
         id="table-of-contents">
        <div class="relative w-full lg:max-w-1/2 xl:max-w-2/3">
            <section aria-label="Hero Gallery" x-data="heroGallery">
    <div class="swiper invisible rounded-t-md xl:w-[715px]" id="hero-gallery" x-data="{ 'show': false }"
         x-init="$nextTick(() => show = true)" :class="{ 'visible': show, 'invisible': !show }">
        <div class="swiper-wrapper !static">
                            <div class="swiper-slide !flex flex-col gap-3 rounded-md">
                    <div class="flex aspect-video items-center justify-center">
                        <button class="group relative w-full rounded-md border-1 border-gray-300"
                                data-module="Image_Gallery" data-element="review-product-card-image"
                                data-item="image-inspect" data-title="Zoho CRM"
                                data-position="1"
                                aria-label="Inspect Enlarged Image 1 Of Zoho CRM"
                                @click="openModalAtSlide('zoho-crm', 0)" x-track-ga-click>
                            <span class="absolute left-3 top-3 z-10 rounded-lg border border-gray-300 bg-white bg-opacity-75 p-1 text-black transition-colors group-hover:bg-opacity-100 group-hover:text-red-400 group-active:text-red-500"
                                  :class="{ 'text-red-400 bg-opacity-100': selectedProduct === 'zoho-crm' }">
                                <svg class="size-5" xmlns="http://www.w3.org/2000/svg" fill="none" viewBox="0 0 24 24" stroke-width="1.5"
    stroke="currentColor" class="size-6">
    <path stroke-linecap="round" stroke-linejoin="round"
        d="m21 21-5.197-5.197m0 0A7.5 7.5 0 1 0 5.196 5.196a7.5 7.5 0 0 0 10.607 10.607ZM10.5 7.5v6m3-3h-6" />
</svg>                            </span>
                                                            <img class="aspect-video flex-1 select-none rounded-md object-contain"
                                     src="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-54.fit_scale.size_400x225.v1744991365.png"
                                     srcset="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-54.fit_scale.size_400x225.v1744991365.png 400w, https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-54.fit_scale.size_760x428.v1744991365.png 800w, https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-54.fit_scale.size_1028x578.v1744991365.png 1600w"
                                     alt="Zoho CRM logo"
                                     width="1280" height="720"
                                     sizes="(max-width: 1200px) 100vw, (min-width: 850px) 850px">
                                                    </button>
                    </div>
                    <small class="line-clamp-1 flex w-full flex-col">
                            (Credit: Zoho)
                    </small>
                    
                </div>
                    </div>
                    </div>
    <template x-teleport="body" hidden>
    <aside class="fixed inset-0 z-top flex justify-center md:mx-6 md:items-center"
           aria-label="Zoho CRM Images Gallery Modal" x-show="selectedProduct === 'zoho-crm'"
           x-trap.noscroll="selectedProduct === 'zoho-crm'">
        <div class="fixed inset-0 flex items-center justify-center bg-fade"></div>
        <div class="flex items-center gap-4 lg:relative lg:z-top" x-on:click.outside="closeModal()"
             x-on:keydown.escape="closeModal()">
                        <dialog class="relative mx-6 my-0 flex flex-col items-end gap-4 rounded-lg bg-white p-4 text-gray-700 lg:px-6"
                    :open="selectedProduct === 'zoho-crm'" :inert="selectedProduct !== 'zoho-crm'"
                    x-ref="modal">
                <button class="w-fit cursor-pointer text-gray-700 hover:text-red-400 focus:text-red-400 active:text-red-500 md:right-8 md:top-8"
                        aria-label="Close Zoho CRM Images Gallery Modal" x-on:click="closeModal()">
                    <svg class="inline-block size-5 transition-colors" aria-hidden="true" data-prefix="fal" data-icon="times" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path fill="currentColor" d="M193.94 256 296.5 153.44l21.15-21.15c3.12-3.12 3.12-8.19 0-11.31l-22.63-22.63c-3.12-3.12-8.19-3.12-11.31 0L160 222.06 36.29 98.34c-3.12-3.12-8.19-3.12-11.31 0L2.34 120.97c-3.12 3.12-3.12 8.19 0 11.31L126.06 256 2.34 379.71c-3.12 3.12-3.12 8.19 0 11.31l22.63 22.63c3.12 3.12 8.19 3.12 11.31 0L160 289.94 262.56 392.5l21.15 21.15c3.12 3.12 8.19 3.12 11.31 0l22.63-22.63c3.12-3.12 3.12-8.19 0-11.31L193.94 256z"/></svg>                </button>
                <div class="swiper ease-out w-full max-w-[calc(100vw-5rem)] transition-opacity lg:max-w-3xl"
                     id="modal-gallery-zoho-crm" :class="isGalleryVisible ? 'opacity-100' : 'opacity-0'">
                    <div class="swiper-wrapper">
                                                    <div class="swiper-slide flex flex-col gap-4">
                                <figure class="flex flex-col gap-4">
        <picture>
            <source srcset="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-54.fit_scale.size_1028x578.v1744991365.png" media="(min-width: 1024px)" width="768" height="576" />
            <source srcset="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-54.fit_scale.size_760x428.v1744991365.png" media="(min-width: 768px)" width="644" height="362" />
            <img class="aspect-video h-auto w-full object-contain" src="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-54.fit_scale.size_400x225.v1744991365.png" alt="Zoho CRM logo"
                 loading="lazy" width="420" height="236" />
        </picture>
        <figcaption class="m-0 text-base text-black">
            <small class="line-clamp-1 flex w-full flex-col">
                            (Credit: Zoho)
                    </small>
            </figcaption>
    </figure>
                            </div>
                                            </div>
                                    </div>
            </dialog>
                    </div>
    </aside>
</template>
</section>
        </div>
        <div class="flex w-full flex-col gap-6">
            <div class=" !m-0 inline-flex items-center gap-4 text-red-400">
            <div class="mr-2 w-fit select-none whitespace-nowrap bg-red-400 px-3 py-[0.125rem] font-barlow-semi-condensed text-xs font-semibold uppercase leading-tight tracking-widest text-white md:mr-0"
             style="clip-path: polygon(0% 0%, 95% 0%, 100% 50%, 95% 100%, 0% 100%);">
            Editors' Choice
        </div>
    
            <div class="flex items-center justify-center gap-2 font-bold">
            <div class="flex gap-1">
                        <svg class="size-3 sm:size-[.875rem] inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"/></svg>                    <svg class="size-3 sm:size-[.875rem] inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"/></svg>                    <svg class="size-3 sm:size-[.875rem] inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"/></svg>                    <svg class="size-3 sm:size-[.875rem] inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"/></svg>        
                    <svg class="size-3 sm:size-[.875rem] inline-block" aria-hidden="true" data-prefix="fas" data-icon="adjust" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M8 256c0 136.966 111.033 248 248 248s248-111.034 248-248S392.966 8 256 8 8 119.033 8 256zm248 184V72c101.705 0 184 82.311 184 184 0 101.705-82.311 184-184 184z"/></svg>        
                                </div>
            <div class="text-sm">4.5</div>
            <div class="whitespace-no-wrap flex-shrink-0 text-base"">Outstanding</div>
            <div class="group relative select-none leading-[0]" x-data="{
                setup: () => ({
                    allowHTML: true,
                    appendTo: $root,
                    maxWidth: 640,
                    offset: [20, 10],
                    interactive: true,
                    interactiveBorder: 30,
                    placement: 'bottom-end',
                    trigger: 'click mouseenter',
                    moveTransition: 'transform 250ms ease',
                    content: () => $refs.template.innerHTML,
                }),
            }"
                 x-on:keydown.escape.window="$refs.trigger._tippy.hide()">
                <button class="peer text-black transition-colors hover:text-red-400 focus:text-red-400 lg:group-hover:text-red-400"
                        data-module="Ratings_Tooltip" data-element="Tooltip_button_mobile" data-item="button"
                        data-title="4.5" aria-label="Toggle What Our Ratings Mean Tooltip" x-ref="trigger"
                        x-tooltip="setup()" x-track-ga-click>
                    <svg class="inline-block size-3 sm:size-[.875rem] fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--!Font Awesome Pro 6.7.2 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license (Commercial License) Copyright 2025 Fonticons, Inc.--><path d="M480 256A224 224 0 1 0 32 256a224 224 0 1 0 448 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm168.7-86.2c6.5-24.6 28.7-41.8 54.2-41.8l57.1 0c35.5 0 64 29 64 64.3c0 24-13.4 46.2-34.9 57.2L272 268.3l0 19.7c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-29.5c0-6 3.4-11.5 8.7-14.3l45.8-23.4c10.7-5.4 17.5-16.6 17.5-28.7c0-17.8-14.4-32.3-32-32.3l-57.1 0c-10.9 0-20.5 7.4-23.2 17.9l-.2 .7c-2.2 8.5-11 13.7-19.5 11.4s-13.7-11-11.4-19.5l.2-.7zM232 352a24 24 0 1 1 48 0 24 24 0 1 1 -48 0z"/></svg>                </button>
                <template x-ref="template">
                    <div class="z-10 flex w-[calc(100vw-.65rem)] flex-col items-start gap-4 bg-white px-5 py-6 text-sm font-normal leading-normal text-gray-700 peer-hover:text-red-400 peer-has-[:focus-within]:text-red-400 sm:w-[max-content]"
                         role="tooltip" aria-label="What Our Ratings Mean Tooltip">
                        <span class="absolute -top-3 right-0 w-full leading-none">&nbsp;</span>
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                                                                    <li class="flex !leading-normal">5.0 - Exemplary: Near perfection, ground-breaking</li>
                                                                    <li class="flex !leading-normal font-semibold">4.5 - Outstanding: Best in class, acts as a benchmark for measuring competitors</li>
                                                                    <li class="flex !leading-normal">4.0 - Excellent: A performance, feature, or value leader in its class, with few shortfalls</li>
                                                                    <li class="flex !leading-normal">3.5 - Good: Does what the product should do, and does so better than many competitors</li>
                                                                    <li class="flex !leading-normal">3.0 - Average: Does what the product should do, and sits in the middle of the pack</li>
                                                                    <li class="flex !leading-normal">2.5 - Fair: We have some reservations, buy with caution</li>
                                                                    <li class="flex !leading-normal">2.0 - Subpar: We do not recommend, buy with extreme caution</li>
                                                                    <li class="flex !leading-normal">1.5 - Poor: Do not buy this product</li>
                                                                    <li class="flex !leading-normal">1.0 - Dismal: Don&#039;t even think about buying this product</li>
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                <h3 class="font-stretch-ultra-condensed text-lg font-semibold uppercase">The Bottom Line</h3>
                <p class="text-base leading-normal">Zoho continues to lead the CRM category thanks to its unbeatable price and many new, useful capabilities, including deep customization and the Zia AI tool.</p>
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                            <section class="container mb-8 grid grid-cols-1 xl:grid-cols-[1fr,300px] xl:gap-6" id="review"
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        <h2 class="!mb-6 md:!mb-8" id="pros-cons">Pros & Cons</h2>
        <div class="!m-0 grid grid-cols-1 gap-6 text-base font-medium sm:grid-cols-2 sm:gap-8">
            <ul class="!m-0 flex flex-col gap-4 !p-0 md:!pl-6">
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                        <svg class="text-green-400 size-4 min-w-4" aria-hidden="true" data-prefix="fal" data-icon="check" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M413.505 91.951 133.49 371.966l-98.995-98.995c-4.686-4.686-12.284-4.686-16.971 0L6.211 284.284c-4.686 4.686-4.686 12.284 0 16.971l118.794 118.794c4.686 4.686 12.284 4.686 16.971 0l299.813-299.813c4.686-4.686 4.686-12.284 0-16.971l-11.314-11.314c-4.686-4.686-12.284-4.686-16.97 0z"/></svg>                        <span>Deep feature set
</span>
                    </li>
                                    <li class="flex items-baseline gap-4 !leading-tight">
                        <svg class="text-green-400 size-4 min-w-4" aria-hidden="true" data-prefix="fal" data-icon="check" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M413.505 91.951 133.49 371.966l-98.995-98.995c-4.686-4.686-12.284-4.686-16.971 0L6.211 284.284c-4.686 4.686-4.686 12.284 0 16.971l118.794 118.794c4.686 4.686 12.284 4.686 16.971 0l299.813-299.813c4.686-4.686 4.686-12.284 0-16.971l-11.314-11.314c-4.686-4.686-12.284-4.686-16.97 0z"/></svg>                        <span>Near-total customizability, especially with Canvas Builder
</span>
                    </li>
                                    <li class="flex items-baseline gap-4 !leading-tight">
                        <svg class="text-green-400 size-4 min-w-4" aria-hidden="true" data-prefix="fal" data-icon="check" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M413.505 91.951 133.49 371.966l-98.995-98.995c-4.686-4.686-12.284-4.686-16.971 0L6.211 284.284c-4.686 4.686-4.686 12.284 0 16.971l118.794 118.794c4.686 4.686 12.284 4.686 16.971 0l299.813-299.813c4.686-4.686 4.686-12.284 0-16.971l-11.314-11.314c-4.686-4.686-12.284-4.686-16.97 0z"/></svg>                        <span>Flexible AI layer at higher price tiers
</span>
                    </li>
                                    <li class="flex items-baseline gap-4 !leading-tight">
                        <svg class="text-green-400 size-4 min-w-4" aria-hidden="true" data-prefix="fal" data-icon="check" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="M413.505 91.951 133.49 371.966l-98.995-98.995c-4.686-4.686-12.284-4.686-16.971 0L6.211 284.284c-4.686 4.686-4.686 12.284 0 16.971l118.794 118.794c4.686 4.686 12.284 4.686 16.971 0l299.813-299.813c4.686-4.686 4.686-12.284 0-16.971l-11.314-11.314c-4.686-4.686-12.284-4.686-16.97 0z"/></svg>                        <span>Integrated gamification features</span>
                    </li>
                            </ul>
            <ul class="!m-0 flex flex-col gap-4 !p-0">
                                    <li class="flex items-baseline gap-4 !leading-tight">
                        <svg class="text-black size-4 min-w-4" width="14" height="2" viewBox="0 0 14 2" fill="currentColor" xmlns="http://www.w3.org/2000/svg">
    <path fill-rule="evenodd" clip-rule="evenodd"
        d="M13.6666 0.333313V1.66665H0.333252V0.333313H13.6666Z" fill="currentColor" />
</svg>                        <span>Steep learning curve
</span>
                    </li>
                                    <li class="flex items-baseline gap-4 !leading-tight">
                        <svg class="text-black size-4 min-w-4" width="14" height="2" viewBox="0 0 14 2" fill="currentColor" xmlns="http://www.w3.org/2000/svg">
    <path fill-rule="evenodd" clip-rule="evenodd"
        d="M13.6666 0.333313V1.66665H0.333252V0.333313H13.6666Z" fill="currentColor" />
</svg>                        <span>Most advanced features only accessible at the higher-priced tiers</span>
                    </li>
                            </ul>
        </div>
    </section>
                
                <article class="rich-text w-full" data-autopogo data-parent-group="content-body">
                                        <section data-section="0" class="rich-text mt-8 border-b border-gray-300"><div data-block="0"><a href="https://www.pcmag.com/picks/best-tech-products-2024" class="float-left inline-block no-underline" target="_blank"><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20128%20128'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" data-image-loader="https://i.pcmag.com/imagery/roundups/04XOVNKGS3rBB88s0aQuYZV.fit_lim.size_128x.v1731980008.png" alt="PCMag Best Products of the Year 2024 Badge" class="float-left mr-6" width="128px" height="128px"></a><p>Zoho CRM has led the <a href="https://www.pcmag.com/picks/the-best-crm-software" target="_self"><u>customer relationship management</u></a> (CRM) category for several years. It's one of the best-known brands for small to midsize businesses, and its features rival those found in most enterprise-grade CRMs (with the exception of behemoth platform products like Salesforce). CommandCenter helps sales teams visualize the buyer&rsquo;s journey, while Cadences lets them build and automate follow-up strategies. In addition, Zoho CRM has further embraced <a href="https://www.pcmag.com/news/what-is-artificial-intelligence-ai" target="_self"><u>artificial intelligence</u></a><a href="https://www.pcmag.com/news/what-is-artificial-intelligence-ai" target="_self"> (AI)</a>, expanding the capabilities of its Zia AI sales assistant and introducing <a href="https://www.pcmag.com/reviews/chatgpt" target="_self"><u>ChatGPT</u></a> integration to help draft emails (a tool dubbed Smart Prompt).&nbsp;Despite these additions, Zoho maintains its competitive pricing. It&rsquo;s a better value than ever for businesses seeking a highly customizable CRM with a deep feature set. Along with <a href="https://www.pcmag.com/reviews/apptivo-crm" target="_self"><u>Apptivo</u></a>, it remains an Editors&rsquo; Choice winner&mdash;although the former might be a better choice if you don't plan on investing in Zoho's other business software offerings.</p></div></section><section data-section="1" x-data="{ 'show': true }" class="rich-text flex flex-col border-b border-gray-300"><button x-on:click="show = !show" x-track-ga-click="" :aria-expanded="show" data-module="Content_Body" data-element="Inline_Collapsible_Div" data-item="collapsible_div" data-title="Getting Started With Zoho CRM" data-position="1" aria-label="Expand/Collapse Getting Started With Zoho CRM" class="rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10"><h2 id="getting-started-with-zoho-crm" class="flex-1 !mb-0 !leading-tight text-left">Getting Started With Zoho CRM</h2><span class="relative top-1 w-fit transition-all group-hover:text-red-400" :class="{ 'text-red-400': show, 'rotate-180': !show }"><svg aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" class="size-6"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"></path></svg></span></button><div x-show="show" :aria-hidden="!show" x-collapse="" class="rich-text"><p data-block="1">When first configuring Zoho CRM, your organization's designated Zoho administrator will likely start with the Setup view. This is the app's backend where admins manage all aspects of the software. You can customize this Setup view to include only the most pertinent features for your business.</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-31.jpg" data-lazy-sized alt="Zoho CRM Setup screen" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-31.jpg" data-block="1"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="1">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="1">Administrators use this view to set up users, define roles, configure single sign-on, and kick off data importing and Active Directory syncing. A Marketplace tab lets you access many app integrations from partners&mdash;big services like <a href="https://www.pcmag.com/reviews/google-workspace-business-standard" target="_self"><u>Google Workspace</u></a> and <a href="https://www.pcmag.com/reviews/microsoft-365-personal" target="_self"><u>Microsoft 365</u></a>&mdash;and Zoho's own business apps, including <a href="https://www.pcmag.com/reviews/zoho-reports" target="_self"><u>Zoho Analytics</u></a>, <a href="https://www.pcmag.com/reviews/zoho-campaigns" target="_self"><u>Zoho Campaigns</u></a>, and <a href="https://www.pcmag.com/reviews/zoho-social" target="_self"><u>Zoho Social</u></a>.</p><p data-block="1">Individual users and developers can also access Setup to customize the experience. You can edit profiles, launch in-app chats, and add links to email signatures that let prospects book time directly. Developers can access Zoho's APIs, Zia Voice, widgets, and web forms.&nbsp;</p><section class="relative clear-both my-16 max-w-3xl leading-normal" id="related-reviews" data-parent-group="similar-products" data-block="1">
        <div class="w-full">
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        Similar Products<span class="pointer-events-none absolute -bottom-1 left-0 inline-block h-2 w-16 bg-black dark:bg-gray-500" style="transform:scaleY(.75)"></span></h3>
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                    <a class="mb-8 block w-fit text-base text-red-400 underline" href="/picks/the-best-crm-software" aria-label="Our Current Picks for The Best CRM Software for 2026">Our Current Picks for
                The Best CRM Software for 2026</a>
        
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                                        <h3 class="font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight">
                        
                        Salesforce Starter Suite
                    </h3>
                    <div class="flex flex-col items-center gap-2 text-red-400 justify-end">
                                                                            <div class="flex items-center gap-2 text-sm font-bold leading-tight">
                                <div class="flex gap-1">
                        <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>        
        
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                                <div>4.0</div>
                                <div>Excellent</div>
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                                    Visit Site
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                                            <div class="flex">
                            <img class="aspect-video !size-full select-none object-contain" data-image-loader="https://i.pcmag.com/imagery/reviews/07qORjq5pBtqoefNeDmjhpg-14.fit_lpad.size_238x139.v1740166937.png" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" alt="Apptivo logo">
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                                        <h3 class="font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight">
                        
                        Apptivo CRM
                    </h3>
                    <div class="flex flex-col items-center gap-2 text-red-400 justify-end">
                                                                            <div class="flex items-center gap-2 text-sm font-bold leading-tight">
                                <div class="flex gap-1">
                        <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>        
        
                                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="far" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z"></path></svg>                        </div>
                                <div>4.0</div>
                                <div>Excellent</div>
                            </div>
                                            </div>
                                            <div class="flex flex-col  items-center text-base font-bold leading-tight justify-start">
                                                                                </div>
                        <a href="https://cc.pcmag.com/v1/otc/01r1WRIAJykbQgN4oGQ8FSi?merchant=00RP3K8G6aIU2QlT8lk4Rzd&amp;url=https%3A%2F%2Fwww.mvfef.com%2F2MD5D1H%2FZMTXMR%2F%3Fsource_id%3DApptivo&amp;template=review-page&amp;module=similar-products-carousel&amp;element=product-tile&amp;item=buy-button&amp;position=2&amp;element_label=See+It&amp;u=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;object_type=review&amp;object_uuid=0503JFSfbnsU8sDkO8tK8Vt&amp;product_uuid=05t8TNwVsOU5anJ8ALLHOKK" data-commerce="1" target="_blank" title="(Opens in a new tab)" rel="sponsored" data-parent-group="affiliate-link" class="group justify-self-center" aria-label="Apptivo CRM" x-track-ga-click="1" data-element="product-tile" data-action="buy-button" data-item="buy-button" data-position="2" data-module="similar-products-carousel">
    <span class="shadow-solid-button min-w-24 max-w-48">
            See It
    </span>
</a>                                                                <a data-module="similar-products-carousel" data-element="product-tile" data-item="review-link" data-position="2" href="/reviews/apptivo-crm" aria-label="Apptivo CRM Product Review" class="justify-self-center self-end text-sm underline text-gray-500" x-track-ga-click>Read Our Review</a>
                                    </div>
                            <div class="swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box">
                                            <div class="flex">
                            <img class="aspect-video !size-full select-none object-contain" data-image-loader="https://i.pcmag.com/imagery/reviews/068ihJFxa9hBEC4x39SyWiH-30.fit_lpad.size_238x139.v1759506102.png" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" alt="HubSpot logo">
                        </div>
                                        <h3 class="font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight">
                        
                        HubSpot Smart CRM
                    </h3>
                    <div class="flex flex-col items-center gap-2 text-red-400 justify-end">
                                                                            <div class="flex items-center gap-2 text-sm font-bold leading-tight">
                                <div class="flex gap-1">
                        <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>        
        
                                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="far" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z"></path></svg>                        </div>
                                <div>4.0</div>
                                <div>Excellent</div>
                            </div>
                                            </div>
                                            <div class="flex flex-col  items-center text-base font-bold leading-tight justify-start">
                                                                                </div>
                        <a href="https://cc.pcmag.com/v1/otc/01r1WRIAJykbQgN4oGQ8FSi?merchant=052IHDYhPLxRMeHgvxQaAQ8&amp;url=https%3A%2F%2Fcpc-capture.zdcommerce.io%2Fclick%2FXBwge%3Ftracking%3D__GUID__&amp;template=review-page&amp;module=similar-products-carousel&amp;element=product-tile&amp;item=buy-button&amp;position=3&amp;element_label=See+It&amp;u=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;object_type=review&amp;object_uuid=0503JFSfbnsU8sDkO8tK8Vt&amp;product_uuid=02S884pwNM9a1NFOlSftKpT" data-commerce="1" target="_blank" title="(Opens in a new tab)" rel="sponsored" data-parent-group="affiliate-link" class="group justify-self-center" aria-label="HubSpot CRM" x-track-ga-click="1" data-element="product-tile" data-action="buy-button" data-item="buy-button" data-position="3" data-module="similar-products-carousel">
    <span class="shadow-solid-button min-w-24 max-w-48">
            See It
    </span>
</a>                                                                <a data-module="similar-products-carousel" data-element="product-tile" data-item="review-link" data-position="3" href="/reviews/hubspot-crm" aria-label="HubSpot Smart CRM Product Review" class="justify-self-center self-end text-sm underline text-gray-500" x-track-ga-click>Read Our Review</a>
                                    </div>
                            <div class="swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box">
                                            <div class="flex">
                            <img class="aspect-video !size-full select-none object-contain" data-image-loader="https://i.pcmag.com/imagery/reviews/01g5ZV5p1TrMRY4c6yMVtUy-36.fit_lpad.size_238x139.v1747235942.png" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" alt="Insightly logo">
                        </div>
                                        <h3 class="font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight">
                        
                        Insightly CRM
                    </h3>
                    <div class="flex flex-col items-center gap-2 text-red-400 justify-end">
                                                                            <div class="flex items-center gap-2 text-sm font-bold leading-tight">
                                <div class="flex gap-1">
                        <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>        
        
                                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="far" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z"></path></svg>                        </div>
                                <div>4.0</div>
                                <div>Excellent</div>
                            </div>
                                            </div>
                                            <div class="flex flex-col  items-center text-base font-bold leading-tight justify-start">
                                                                                </div>
                        <a href="https://cc.pcmag.com/v1/otc/01r1WRIAJykbQgN4oGQ8FSi?merchant=000BqDjVyd3v2LrdHaezHEk&amp;url=https%3A%2F%2Fwww.mvfef.com%2F2MD5D1H%2FZMTXMR%2F%3Fsource_id%3DInsightly&amp;template=review-page&amp;module=similar-products-carousel&amp;element=product-tile&amp;item=buy-button&amp;position=4&amp;element_label=See+It&amp;u=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;object_type=review&amp;object_uuid=0503JFSfbnsU8sDkO8tK8Vt&amp;product_uuid=00TvtzxM3g1dbxRLAeu0GO6" data-commerce="1" target="_blank" title="(Opens in a new tab)" rel="sponsored" data-parent-group="affiliate-link" class="group justify-self-center" aria-label="Insightly" x-track-ga-click="1" data-element="product-tile" data-action="buy-button" data-item="buy-button" data-position="4" data-module="similar-products-carousel">
    <span class="shadow-solid-button min-w-24 max-w-48">
            See It
    </span>
</a>                                                                <a data-module="similar-products-carousel" data-element="product-tile" data-item="review-link" data-position="4" href="/reviews/insightly-crm" aria-label="Insightly CRM Product Review" class="justify-self-center self-end text-sm underline text-gray-500" x-track-ga-click>Read Our Review</a>
                                    </div>
                            <div class="swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box">
                                            <div class="flex">
                            <img class="aspect-video !size-full select-none object-contain" data-image-loader="https://i.pcmag.com/imagery/reviews/02supCCaiFSd69uB74j0n0W-30.fit_lpad.size_238x139.v1744991543.png" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" alt="Less Annoying CRM logo">
                        </div>
                                        <h3 class="font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight">
                        
                        Less Annoying CRM
                    </h3>
                    <div class="flex flex-col items-center gap-2 text-red-400 justify-end">
                                                                            <div class="flex items-center gap-2 text-sm font-bold leading-tight">
                                <div class="flex gap-1">
                        <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>        
        
                                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="far" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z"></path></svg>                        </div>
                                <div>4.0</div>
                                <div>Excellent</div>
                            </div>
                                            </div>
                                            <div class="flex flex-col  items-center text-base font-bold leading-tight justify-start">
                                                                                </div>
                        <a href="https://cc.pcmag.com/v1/otc/01r1WRIAJykbQgN4oGQ8FSi?merchant=078pLFHY2mJrd98NXQjo4PT&amp;url=https%3A%2F%2Fcpc-capture.zdcommerce.io%2Fclick%2Ff8b30ef8-639c-45ca-9026-351db419a81a%3Furl%3Dhttps%253A%252F%252Faccount.lessannoyingcrm.com%252Fad%252Fpcmag%26tracking%3D__GUID__&amp;template=review-page&amp;module=similar-products-carousel&amp;element=product-tile&amp;item=buy-button&amp;position=5&amp;element_label=See+It&amp;u=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;object_type=review&amp;object_uuid=0503JFSfbnsU8sDkO8tK8Vt&amp;product_uuid=03pKS1VgKR0XS3oVRsj674a" data-commerce="1" target="_blank" title="(Opens in a new tab)" rel="sponsored" data-parent-group="affiliate-link" class="group justify-self-center" aria-label="Less Annoying CRM" x-track-ga-click="1" data-element="product-tile" data-action="buy-button" data-item="buy-button" data-position="5" data-module="similar-products-carousel">
    <span class="shadow-solid-button min-w-24 max-w-48">
            See It
    </span>
</a>                                                                <a data-module="similar-products-carousel" data-element="product-tile" data-item="review-link" data-position="5" href="/reviews/less-annoying-crm" aria-label="Less Annoying CRM Product Review" class="justify-self-center self-end text-sm underline text-gray-500" x-track-ga-click>Read Our Review</a>
                                    </div>
                            <div class="swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box">
                                            <div class="flex">
                            <img class="aspect-video !size-full select-none object-contain" data-image-loader="https://i.pcmag.com/imagery/reviews/04Ipr08NuRZ99vLFhXtJV4M-29.fit_lpad.size_238x139.v1746560174.png" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" alt="SugarCRM logo">
                        </div>
                                        <h3 class="font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight">
                        
                        SugarCRM Sugar Sell
                    </h3>
                    <div class="flex flex-col items-center gap-2 text-red-400 justify-end">
                                                                            <div class="flex items-center gap-2 text-sm font-bold leading-tight">
                                <div class="flex gap-1">
                        <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>        
        
                                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="far" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z"></path></svg>                        </div>
                                <div>4.0</div>
                                <div>Excellent</div>
                            </div>
                                            </div>
                                            <div class="flex flex-col  items-center text-base font-bold leading-tight justify-start">
                                                                                </div>
                        <a href="https://cc.pcmag.com/v1/otc/01r1WRIAJykbQgN4oGQ8FSi?merchant=05qLjwFoJTaYgFPEKPxHgCE&amp;url=https%3A%2F%2Fwww.mvfef.com%2F2MD5D1H%2FZMTXMR%2F%3Fsource_id%3DSugar&amp;template=review-page&amp;module=similar-products-carousel&amp;element=product-tile&amp;item=buy-button&amp;position=6&amp;element_label=See+It&amp;u=https%3A%2F%2Fwww.pcmag.com%2Freviews%2Fzoho-crm&amp;object_type=review&amp;object_uuid=0503JFSfbnsU8sDkO8tK8Vt&amp;product_uuid=02z0xUqqWTxwKiidhS0U56I" data-commerce="1" target="_blank" title="(Opens in a new tab)" rel="sponsored" data-parent-group="affiliate-link" class="group justify-self-center" aria-label="SugarCRM Sugar Sell" x-track-ga-click="1" data-element="product-tile" data-action="buy-button" data-item="buy-button" data-position="6" data-module="similar-products-carousel">
    <span class="shadow-solid-button min-w-24 max-w-48">
            See It
    </span>
</a>                                                                <a data-module="similar-products-carousel" data-element="product-tile" data-item="review-link" data-position="6" href="/reviews/sugarcrm" aria-label="SugarCRM Sugar Sell Product Review" class="justify-self-center self-end text-sm underline text-gray-500" x-track-ga-click>Read Our Review</a>
                                    </div>
                            <div class="swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box">
                                            <div class="flex">
                            <img class="aspect-video !size-full select-none object-contain" data-image-loader="https://i.pcmag.com/imagery/reviews/03qF4GeCh9XbyxSlsw6PqpL-19.fit_lpad.size_238x139.v1743706510.png" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" alt="Creatio logo">
                        </div>
                                        <h3 class="font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight">
                        
                        Creatio CRM
                    </h3>
                    <div class="flex flex-col items-center gap-2 text-red-400 justify-end">
                                                                            <div class="flex items-center gap-2 text-sm font-bold leading-tight">
                                <div class="flex gap-1">
                        <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>        
        
                                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="far" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z"></path></svg>                        </div>
                                <div>4.0</div>
                                <div>Excellent</div>
                            </div>
                                            </div>
                                                                <a data-module="similar-products-carousel" data-element="product-tile" data-item="review-link" data-position="7" href="/reviews/sales-creatio" aria-label="Creatio CRM Product Review" class="justify-self-center self-end text-sm underline text-gray-500 row-span-3" x-track-ga-click>Read Our Review</a>
                                    </div>
                            <div class="swiper-slide row-span-6 mx-auto !grid grid-rows-subgrid gap-y-5 rounded-md bg-white p-5 pb-10 shadow-box">
                                            <div class="flex">
                            <img class="aspect-video !size-full select-none object-contain" data-image-loader="https://i.pcmag.com/imagery/reviews/05ek1cUxv2qZ53ISvNjJhZW-30.fit_lpad.size_238x139.v1730138266.png" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20238%20139'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" alt="Freshsales logo">
                        </div>
                                        <h3 class="font-stretch-ultra-condensed justify-self-center text-center font-semibold leading-tight">
                        
                        Freshsales
                    </h3>
                    <div class="flex flex-col items-center gap-2 text-red-400 justify-end">
                                                                            <div class="flex items-center gap-2 text-sm font-bold leading-tight">
                                <div class="flex gap-1">
                        <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"></path></svg>        
        
                                    <svg class="size-3 inline-block" aria-hidden="true" data-prefix="far" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z"></path></svg>                        </div>
                                <div>4.0</div>
                                <div>Excellent</div>
                            </div>
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    </section></div></section><section data-section="2" x-data="{ 'show': true }" class="rich-text flex flex-col border-b border-gray-300"><button x-on:click="show = !show" x-track-ga-click="" :aria-expanded="show" data-module="Content_Body" data-element="Inline_Collapsible_Div" data-item="collapsible_div" data-title="Configurable Views" data-position="2" aria-label="Expand/Collapse Configurable Views" class="rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10"><h2 id="configurable-views" class="flex-1 !mb-0 !leading-tight text-left">Configurable Views</h2><span class="relative top-1 w-fit transition-all group-hover:text-red-400" :class="{ 'text-red-400': show, 'rotate-180': !show }"><svg aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" class="size-6"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"></path></svg></span></button><div x-show="show" :aria-hidden="!show" x-collapse="" class="rich-text"><p data-block="2">Users don't default to Setup. Instead, they have individual Welcome screens. There's a lot of information on these screens, and Zoho only does a so-so job of presenting it. The screen is clear, but it's dense by default when compared with <a href="https://www.pcmag.com/reviews/insightly-crm" target="_self"><u>Insightly</u></a>'s slicker UI. The view is packed with information, including open tasks, current leads, and pending engagements with customers.&nbsp;</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-49.png" data-lazy-sized alt="Zoho CRM Welcome view" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-49.png" data-block="2"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="2">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="2">On the upside, the Welcome page is fully customizable. For example, if you'd rather see which customers' calls are overdue, you can replace your open task list with that information. Salespeople will see landing pages filled with open tasks, but managers can add other important dashboards.&nbsp;</p><p data-block="2">If you're having trouble creating a custom landing page that doesn't require scrolling, Zoho lets you set up multiple landing pages. For example, you can configure two landing pages and click between them if you're both a salesperson and a sales manager.</p><p data-block="2">Zoho's core CRM module is customizable, too. Your Leads view defaults to a list that has all the information you need, but it might not present it how you'd like. In that case, you can opt for a <a href="https://www.pcmag.com/picks/the-best-kanban-apps" target="_self"><u>Kanban</u></a> view that reorients your leads around whichever fields you think are most important, such as the name, the lead's source, or the lead's annual revenue.</p><p data-block="2">When you select Kanban, a dialog box opens that shows the available fields. Whichever ones you select display on your Kanban cards. You can then color code the cards by whatever is most important to you, such as priority, deal size, or date.</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-36.jpg" data-lazy-sized alt="Zoho CRM Leads Kanban view" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-36.jpg" data-block="2"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="2">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="2">If you're using Kanban for deals, you can grab a card and drag it along your pipeline process stages as the deal progresses. It's not the most attractive interface, but it's packed with information and customization options. </p></div></section><section data-section="3" x-data="{ 'show': true }" class="rich-text flex flex-col border-b border-gray-300"><button x-on:click="show = !show" x-track-ga-click="" :aria-expanded="show" data-module="Content_Body" data-element="Inline_Collapsible_Div" data-item="collapsible_div" data-title="How to Import Contacts Into Zoho CRM" data-position="3" aria-label="Expand/Collapse How to Import Contacts Into Zoho CRM" class="rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10"><h2 id="how-to-import-contacts-into-zoho-crm" class="flex-1 !mb-0 !leading-tight text-left">How to Import Contacts Into Zoho CRM</h2><span class="relative top-1 w-fit transition-all group-hover:text-red-400" :class="{ 'text-red-400': show, 'rotate-180': !show }"><svg aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" class="size-6"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"></path></svg></span></button><div x-show="show" :aria-hidden="!show" x-collapse="" class="rich-text"><p data-block="3">To test Zoho's lead features, we first had to import some contacts, which we did with all our contenders. In Zoho, you're presented with two options: import data from a CSV file or from another CRM. Opt for the latter, and you'll get one-button import options for many popular Zoho competitors, including <a href="https://www.pcmag.com/reviews/bitrix24-crm" target="_self"><u>Bitrix24</u></a>, <a href="https://www.pcmag.com/reviews/hubspot-crm" target="_self"><u>HubSpot</u></a>, <a href="https://www.pcmag.com/reviews/insightly-crm" target="_self"><u>Insightly</u></a>, Microsoft Dynamics, and more&mdash;including Zoho&rsquo;s own alternative, pipeline-driven CRM, <a href="https://www.pcmag.com/reviews/bigin-by-zoho-crm" target="_self"><u>BigIn by Zoho</u></a>.</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-38.jpg" data-lazy-sized alt="Zoho CRM data import third party CRM options" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-38.jpg" data-block="3"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="3">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="3">Importing data into Zoho varies, depending on the outside platform. For Insightly, you can migrate data into Zoho using the API; for Salesforce, you must migrate data from a backup file. This means you need to open the app's backup files from inside Zoho and then wait for the data to process. Once finished, you'll see a list of all the backup files you processed.</p><p data-block="3">Much of that happens automatically, so you'll only have to manually map the ones that Zoho couldn't figure out on its own. Anything leftover is considered unsupported and won't be migrated. Once you've gone through one set of backup files, performed your mapping, and completed a final review, you can kick off the migration.&nbsp;</p><p data-block="3">If you're not using any of these systems, however, you'll need to do what we did, which is import from a CSV file. Once we figured out where to do it, adding our small test file of 50 contacts was simple enough. We went straight to Settings, where there was a clearly marked Data Import selection. That didn't give us a CSV option, however. It took a bit of fumbling before we figured out that we needed to go to one of the record tabs, such as Leads or Deals, and then click Create, followed by Import. That gave us the choice to use a CSV file or import from another CRM.</p><p data-block="3">Like most systems, if you opt for CSV, you'll get a screen that lets you map the fields from your CSV file to the associated Zoho fields. The system automates this as much as possible, but you should verify this carefully because errors are difficult to correct later. For our test file of 50 contact records, Zoho automatically picked up every field except our EU Exporter field (which required us to create a custom field). It was a straightforward process.</p></div></section><section data-section="4" x-data="{ 'show': true }" class="rich-text flex flex-col border-b border-gray-300"><button x-on:click="show = !show" x-track-ga-click="" :aria-expanded="show" data-module="Content_Body" data-element="Inline_Collapsible_Div" data-item="collapsible_div" data-title="Leads and Deals" data-position="4" aria-label="Expand/Collapse Leads and Deals" class="rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10"><h2 id="leads-and-deals" class="flex-1 !mb-0 !leading-tight text-left">Leads and Deals</h2><span class="relative top-1 w-fit transition-all group-hover:text-red-400" :class="{ 'text-red-400': show, 'rotate-180': !show }"><svg aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" class="size-6"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"></path></svg></span></button><div x-show="show" :aria-hidden="!show" x-collapse="" class="rich-text"><p data-block="4">Once you've got your contacts imported, you can turn them into leads by adding more detailed information in each contact's business card view. You can also add basic deal details and other data, such as contact status, deal progression, email replies, and event attendance.</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-39.jpg" data-lazy-sized alt="Zoho CRM lead drill-down" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-39.jpg" data-block="4"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="4">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="4">Although the lead view contains all of a prospect's contact information, there's still a separate Contact tab with a drill-down screen similar to the one you'll see in Leads. You'll also see the deal you're working on with that contact, but what makes the Contact record different is that it also shows that contact's other current deals. So, basically, the Lead view is all about your individual interaction with the prospect, while the Contact view is about the prospect's interaction with your entire company.&nbsp;</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-40.jpg" data-lazy-sized alt="Zoho CRM deal creation" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-40.jpg" data-block="4"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="4">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="4">The Deals tab is where most of the fun happens. There, you quickly create a deal by filling out a series of data fields that add a deal name, prospect identifiers, and other details, such as the deal type, opening and expected closing dates, and its pipeline stage. </p><p data-block="4">Once it's created, you can create a task from the Deals screen that automatically attaches to the deal you're viewing (and appears on your home page and relevant dashboards). Calls and meetings are the typical tasks here, but emails have a section of their own. This shows your entire email history with that deal's lead. To get this, though, you'll need to sync Zoho with your current email inbox.</p></div></section><section data-section="5" x-data="{ 'show': true }" class="rich-text flex flex-col border-b border-gray-300"><button x-on:click="show = !show" x-track-ga-click="" :aria-expanded="show" data-module="Content_Body" data-element="Inline_Collapsible_Div" data-item="collapsible_div" data-title="How Does Zoho CRM Integrate With Email?" data-position="5" aria-label="Expand/Collapse How Does Zoho CRM Integrate With Email?" class="rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10"><h2 id="how-does-zoho-crm-integrate-with-email" class="flex-1 !mb-0 !leading-tight text-left">How Does Zoho CRM Integrate With Email?</h2><span class="relative top-1 w-fit transition-all group-hover:text-red-400" :class="{ 'text-red-400': show, 'rotate-180': !show }"><svg aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" class="size-6"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"></path></svg></span></button><div x-show="show" :aria-hidden="!show" x-collapse="" class="rich-text"><p data-block="5">Zoho displays your entire email history adjacent to that deal's lead. To get this, though, you must sync Zoho with your current email inbox. We did this for all our CRM contenders, since email is still the most popular sales communications channel, next to phone calls. You can also set up your email by your administrator, who might import a long list of Active Directory contacts and establish email connections with each one. Or, you can do it on an individual basis to an email address created by the user. </p><p data-block="5">We went that route and found it a simple, two-click process. Pick the email service you're on, decide whether you want to operate using IMAP, POP, or custom API, and then enter your account's address and password. That's it. The big names, such as Google Gmail, Microsoft Exchange, and Microsoft Outlook, all have simple, one-button access, though you can use other services if you're willing to add some more detailed email server information.</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-41.jpg" data-lazy-sized alt="Zoho CRM email settings" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-41.jpg" data-block="5"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="5">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="5">Like <a href="https://www.pcmag.com/reviews/onpipeline" target="_self"><u>Onpipeline</u></a>, Zoho digs through your inbox for names it has in its Leads database. If it finds any, it grabs up to the last 10 years of email history and adds it to the lead's record. That's a nice touch. Zoho's latest iteration expands upon its email parser by offering an overview of the data type it&rsquo;s extrapolating from each email (including details it might have missed), weekly reports showing how many email leads were captured, and a &ldquo;send for approval&rdquo; option to avoid adding duplicate and junk leads.</p><p data-block="5">Once you sync your email, you can build templates and signatures that you can send directly from Zoho CRM. This is a full WYSIWYG control over how your email looks, including fonts, return address (which doesn't have to be the same as the sending email), and signature. It's similar to the email template builder you'd find in an <a href="https://www.pcmag.com/picks/the-best-email-marketing-software" target="_self"><u>email marketing</u></a> system. If you want more of those feature types, check out <a href="https://www.pcmag.com/reviews/zoho-campaigns" target="_self"><u>Zoho Campaigns</u></a>.&nbsp;</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-42.jpg" data-lazy-sized alt="Zoho CRM email template builder" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-42.jpg" data-block="5"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="5">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="5">In 2023, Zoho introduced Smart Prompt, which integrates OpenAI&rsquo;s ChatGPT with Zoho&rsquo;s own Zia AI sales assistant. Smart Prompt drafts emails from scratch or tweaks an existing message for tone and grammar. It will even suggest follow-up questions to help you gather more information. For instance, when we drafted a brief email to confirm a dinner reservation with a client, Smart Prompt recommended we add a note about possible dietary preferences. That&rsquo;s not only thoughtful, but it also highlights Smart Prompt&rsquo;s value as a tool to help you pick up on things you might have missed&mdash;although we still wouldn&rsquo;t recommend sending purely AI-generated messages without human oversight.</p></div></section><section data-section="6" x-data="{ 'show': true }" class="rich-text flex flex-col border-b border-gray-300"><button x-on:click="show = !show" x-track-ga-click="" :aria-expanded="show" data-module="Content_Body" data-element="Inline_Collapsible_Div" data-item="collapsible_div" data-title="Zoho CRM Mobile Apps" data-position="6" aria-label="Expand/Collapse Zoho CRM Mobile Apps" class="rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10"><h2 id="zoho-crm-mobile-apps" class="flex-1 !mb-0 !leading-tight text-left">Zoho CRM Mobile Apps</h2><span class="relative top-1 w-fit transition-all group-hover:text-red-400" :class="{ 'text-red-400': show, 'rotate-180': !show }"><svg aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" class="size-6"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"></path></svg></span></button><div x-show="show" :aria-hidden="!show" x-collapse="" class="rich-text"><p data-block="6">Zoho's mobile clients are available for <a href="https://www.pcmag.com/picks/best-android-apps" target="_self"><u>Android</u></a> and <a href="https://www.pcmag.com/picks/best-iphone-apps" target="_self"><u>iOS</u></a>. As expected, they're focused on tasks, scheduling, and Leads and Deals. The apps mirror all contacts in your Zoho account, but you can add the ones on your phone, too. The Leads and Deals module gives you all the basic functionality of the web version, including record modifications, so you can add a new Lead or move a Deal forward in the pipeline from your phone. You can add or update Leads and Tasks offline and sync that data to the CRM once you&rsquo;re back online.&nbsp;&nbsp;</p><p data-block="6">The mobile client also has a view into deal analytics, both individually and for your team if you're a manager. Zoho touts the client's intelligent route planning feature, but this boils down to a <a href="https://www.pcmag.com/reviews/google-maps" target="_self"><u>Google Maps</u></a>-style display of the day's meeting locations arranged in the most efficient way. It's handy, but it's not like you can't do it using features native to your phone. Zia functions similarly to Siri or Google Assistant here. You can ask Zia to change a lead status, create a contact, or add an event to your calendar.</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-43.jpg" data-lazy-sized alt="Zoho CRM report builder" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-43.jpg" data-block="6"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="6">
    <small>(Credit: Zoho/PCMag)</small>
</div></div></section><section data-section="7" x-data="{ 'show': true }" class="rich-text flex flex-col border-b border-gray-300"><button x-on:click="show = !show" x-track-ga-click="" :aria-expanded="show" data-module="Content_Body" data-element="Inline_Collapsible_Div" data-item="collapsible_div" data-title="Reporting and Analytics" data-position="7" aria-label="Expand/Collapse Reporting and Analytics" class="rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10"><h2 id="reporting-and-analytics" class="flex-1 !mb-0 !leading-tight text-left">Reporting and Analytics</h2><span class="relative top-1 w-fit transition-all group-hover:text-red-400" :class="{ 'text-red-400': show, 'rotate-180': !show }"><svg aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" class="size-6"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"></path></svg></span></button><div x-show="show" :aria-hidden="!show" x-collapse="" class="rich-text"><p data-block="7">Reporting is yet another highly functional module that won't initially wow you with its looks. The report builder and scheduler exist as a dense table packed with reports (and the folders into which you've organized them).&nbsp;</p><p data-block="7">The Create Report button takes you to a visual editor where you can create reports based on key filters that Zoho matches to your data. Click the field you want, and the builder presents you with a series of child fields so you can make a top-down report starting with your umbrella category (and drilling down as far as your data takes you). Once you've got what you want, you can test the report, tweak it as necessary, name it, run it, and schedule it for regular runs. You can export your report as CSV data or send a link to others via email. If you're not thrilled with how the default table view looks, Zoho has a Create Chart button that lets you play with your report's appearance.&nbsp;</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-44.jpg" data-lazy-sized alt="Zoho CRM Analytics" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-44.jpg" data-block="7"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="7">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="7">It's important to note that Zoho distinguishes between analytics and reporting. A report is a static data snapshot you can shape and disseminate. Analytics (previously called Dashboards) is a live set of dashboard views that let you see what's happening as it happens and draw conclusions from that.</p><p data-block="7">The Analytics tab has eight components that you can arrange using drag-and-drop functionality. Once you've decided what data you'd like to follow here, Zoho presents it as a standard chart, a KPI, a funnel, or several other visual styles. That's a nice feature since it lets each user digest what they need to know in whatever format works best for them.</p><div class="safari:invisible chrome:invisible" data-block="7">
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    </div></div></section><section data-section="8" x-data="{ 'show': true }" class="rich-text flex flex-col border-b border-gray-300"><button x-on:click="show = !show" x-track-ga-click="" :aria-expanded="show" data-module="Content_Body" data-element="Inline_Collapsible_Div" data-item="collapsible_div" data-title="Workflow Automation" data-position="8" aria-label="Expand/Collapse Workflow Automation" class="rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10"><h2 id="workflow-automation" class="flex-1 !mb-0 !leading-tight text-left">Workflow Automation</h2><span class="relative top-1 w-fit transition-all group-hover:text-red-400" :class="{ 'text-red-400': show, 'rotate-180': !show }"><svg aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" class="size-6"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"></path></svg></span></button><div x-show="show" :aria-hidden="!show" x-collapse="" class="rich-text"><p data-block="8">You can think of Zoho CRM workflows as a series of if/then statements. Basically, they're strings of rules that state that if one thing happens, then kick off this other thing. To create a new rule, you go to Settings, choose Workflows, and then Create Workflows. Zoho then asks you to choose the relevant module, meaning the one to which the rule applies.</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-45.jpg" data-lazy-sized alt="Zoho CRM email response workflow building" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-45.jpg" data-block="8"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="8">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="8">We wanted to send a follow-up email to a lead thanking them for attending the first sales meeting. We began by choosing Leads as the module and supplying a description and name of the workflow we were building. From there, it moved us to the Workflow Builder, which walked us through the details. That included the kick-off time, to whom it would apply, and what actions we wanted to take. All this happens in a visual interface where you connect actions while adding details in each action box.&nbsp;</p><p data-block="8">It's a decent enough setup, but definitely not one with which you're going to create complex workflows out of the box. You'll face a steep learning curve before you can really get the most out of Workflow Builder. To build our email response workflow, we had to understand how to filter contacts based on last-activity markers and define those inside the report builder. That's not a lightweight activity, and in the end, we couldn't figure out how to automatically generate the email. Instead, we re-jiggered the rule to just add an item to the salesperson's task list for them to complete after the first time they met with a prospect. </p><p data-block="8">We've certainly seen easier workflow designers among competing CRM systems, such as Insightly. Although Insightly's automations are easier, Zoho's workflows are far more customizable; you just have to work a little harder to get there.&nbsp;&nbsp;</p></div></section><section data-section="9" x-data="{ 'show': true }" class="rich-text flex flex-col border-b border-gray-300"><button x-on:click="show = !show" x-track-ga-click="" :aria-expanded="show" data-module="Content_Body" data-element="Inline_Collapsible_Div" data-item="collapsible_div" data-title="Canvas, Motivator, and Zia" data-position="9" aria-label="Expand/Collapse Canvas, Motivator, and Zia" class="rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10"><h2 id="canvas-motivator-and-zia" class="flex-1 !mb-0 !leading-tight text-left">Canvas, Motivator, and Zia</h2><span class="relative top-1 w-fit transition-all group-hover:text-red-400" :class="{ 'text-red-400': show, 'rotate-180': !show }"><svg aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" class="size-6"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"></path></svg></span></button><div x-show="show" :aria-hidden="!show" x-collapse="" class="rich-text"><p data-block="9">Canvas, Motivator, and Zia are the top three new features you should explore in Zoho CRM.</p><p data-block="9">Canvas Builder is all about designing layouts for your most-used screens. You access Canvas through the Settings page under Customizations. You then choose which page or template you want to apply Canvas to, including an entirely blank template that lets you create a new view from scratch. After that, you'll see a long list of all available data lists and "app actions" (read: functions) that you drag and drop anywhere onto your Canvas view. You can even create custom buttons and match them to existing or new data points. The drag-and-drop functionality is a little jumpy, however.</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-46.jpg" data-lazy-sized alt="Zoho CRM Canvas Builder design" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-46.jpg" data-block="9"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="9">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="9">Despite our earlier digs at Zoho's UI, this is the way to fix many of those issues. You'll just need to take the time to do it yourself rather than having Zoho do it for you. Then again, if you go to the trouble, you'll get a prettier view. </p><p data-block="9">You can do something similar in Salesforce, but it's a much more difficult process that almost guarantees the need for an extra cost consultant. Canvas is easier and faster, but it isn't free or without limits, so read the fine print. The number of custom views you can build changes depending on which pricing tier you choose, and even at the highest tier, you'll be limited to 25 custom views per module.&nbsp;</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-47.jpg" data-lazy-sized alt="Zoho Motivator game creation" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-47.jpg" data-block="9"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="9">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="9">Motivator isn't exactly new, but it's certainly cool. Zoho has had a gamification feature for a long time, but only as an add-on called Gamescope. Motivator is that same feature, but it's now baked into Zoho CRM's default features. It's essentially a reporting tool that turns key performance indicators (KPIs) into targets and competitions, with the idea being that it'll not only foster competition between your salespeople but it'll also foster the adoption of the CRM.</p><p data-block="9">You create your KPIs, then create a set of Targets around them. Once those are established, you can build a game around them, such as seeing who can create the most Leads every month. Creating a game is a quick process. You just fill out which KPIs are involved, who the players are, and key in the winning targets. Winners receive trophy images inside of Zoho, though you'll probably want to back that up offline with something more substantial. Salespeople are jaded.&nbsp;&nbsp;</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-51.png" data-lazy-sized alt="Zoho CRM Zia Smart Prompts" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-51.png" data-block="9"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="9">
    <small>(Credit: Zoho/PCMag)</small>
</div><h3 data-block="9">What&rsquo;s New With Zia?</h3><p data-block="9">Zia is Zoho CRM's AI-powered sales assistant. Although it isn't a new feature, AI is becoming increasingly common in many aspects of the workplace. So it&rsquo;s no surprise that Zia has been given a lot more to do in its current iteration. It still enriches data, predicts outcomes based on previous deals, and detects anomalies in your sales process. Zia features the aforementioned Smart Prompt, but it can also validate images, generate estimated sales goals, and monitor what people are saying about your company.</p><p data-block="9">Zia Vision helps companies build a standardized library of product images. You can train Zia by adding various images of an item type; the more, the better. To test Zia Vision, we uploaded five images of bicycles for it to learn from, then created a product page for a bicycle. When we uploaded a picture of a bed to the bicycle product page, Zia flagged it as incorrect; when we replaced it with a bicycle photo, Zia approved it. This has the potential to save a lot of hassle for data entry and quality control.&nbsp;</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-50.png" data-lazy-sized alt="Zia image validation in Zoho CRM" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-50.png" data-block="9"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="9">
    <small>Zia image validation in Zoho CRM (Credit: Zoho/PCMag)</small>
</div><p data-block="9">Another new Zia skill is Strategy Influencer, which generates estimated goals and makes recommendations based on CRM sales data. You can ask Zia AI to set a sales target and then explain why it chose that target, providing greater context for sales leaders to develop their overall goals. With Churn Prediction, Zia assigns customers a score and then creates a workflow to prevent the lowest-rated customers from leaving. Zia provides a self-assessed accuracy level on a 100-point scale and retrains itself every 15 days if it dips below 60%.</p><p data-block="9">Zia identifies customer sentiment, intent, and emotion by scanning emails, call transcripts, surveys, and social media posts. With Voice of Customer, Zia generates word clouds based on the words and phrases that are most often used about your company. You can also track what people say about your competition, allowing your business to capitalize in areas where your rivals fail.&nbsp;</p><p data-block="9">However, Zia needs time to work&mdash;particularly when it comes to Ask Zia. We found that it&rsquo;s incapable of detecting nuance or ambiguity, so you&rsquo;ll want to brush up on Zia&rsquo;s library of approved questions and commands, at least in the beginning. That said, AIs improve by learning over time, so we recommend enabling Zia as soon as you can.</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-52.png" data-lazy-sized alt="Zoho CRM Cadence setup" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-52.png" data-block="9"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="9">
    <small>(Credit: Zoho/PCMag)</small>
</div></div></section><section data-section="10" x-data="{ 'show': true }" class="rich-text flex flex-col border-b border-gray-300"><button x-on:click="show = !show" x-track-ga-click="" :aria-expanded="show" data-module="Content_Body" data-element="Inline_Collapsible_Div" data-item="collapsible_div" data-title="Cadences, Kiosk Studio, CommandCenter, and CPQ" data-position="10" aria-label="Expand/Collapse Cadences, Kiosk Studio, CommandCenter, and CPQ" class="rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10"><h2 id="cadences-kiosk-studio-commandcenter-and-cpq" class="flex-1 !mb-0 !leading-tight text-left">Cadences, Kiosk Studio, CommandCenter, and CPQ</h2><span class="relative top-1 w-fit transition-all group-hover:text-red-400" :class="{ 'text-red-400': show, 'rotate-180': !show }"><svg aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" class="size-6"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"></path></svg></span></button><div x-show="show" :aria-hidden="!show" x-collapse="" class="rich-text"><p data-block="10">Over the last year, Zoho added four brand-new features: Cadences, Kiosk Studio, Command Center, and Configure Price Quote.</p><p data-block="10">Cadences lets salespeople build automated follow-up sequences for user segments based on where they are in their buyer&rsquo;s journey. It has a Kanban-style layout, and you can add three actions: Call, Email, or Assign Task. Once you receive the desired response from a lead or client, their record will automatically drop from the cadence, ensuring they&rsquo;re not hassled with repeat information. You can evaluate the performance of each follow-up stage through detailed analytics.</p><p data-block="10">Relative to Zoho&rsquo;s automated workflows, the cadences are fairly easy to set up, and you can be as detailed as you like regarding timing and intention. However, an option for SMS or messaging services (like <a href="https://www.pcmag.com/reviews/whatsapp" target="_self">WhatsApp</a>) would be a welcome addition, especially given Zoho&rsquo;s omnichannel capabilities.</p><p data-block="10">Kiosk Studio is similar to Canvas in its no-code approach to customization, but the aim here is to build an accessible data retrieval system within the CRM. A kiosk has three main components: Screen, Decision, and Action. Screen is the information that's displayed or requested. Decision creates branches based on the data input. Action results from proceeding through each screen, whether creating a record or sending an email notification.&nbsp;</p><p data-block="10">We configured a couple of basic kiosks for scheduling discovery appointments and signing up for a rewards program. Although there&rsquo;s no coding, building a kiosk is an involved process, as you must account for a multitude of if/then scenarios. Before deploying a kiosk, you can do a test run within the Kiosk Studio to make sure it&rsquo;s working properly.</p><img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20768%20432'%3E%3Crect%20fill='%23f7f7f7'%20/%3E%3C/svg%3E" class="" data-image-loader="https://i.pcmag.com/imagery/reviews/0503JFSfbnsU8sDkO8tK8Vt-53.png" data-lazy-sized alt="Zoho CRM CommandCenter" data-image-path="reviews/0503JFSfbnsU8sDkO8tK8Vt-53.png" data-block="10"><div style="line-height:1.25 !important" class="-mt-4 mb-8" data-block="10">
    <small>(Credit: Zoho/PCMag)</small>
</div><p data-block="10">CommandCenter combines the visual aspect of Kiosk with the automation of Cadences. It&rsquo;s divided into two segments. Journey Builder lets you create an automated flowchart with multiple scenarios based on a customer&rsquo;s actions (or inactions). Path Finder uses visual charts to detect patterns and identify pain points throughout each touchpoint of the customer journey. CommandCenter is best suited for onboarding new clients and walking people through online applications.</p><p data-block="10">Configure Price Quote is yet another automated feature within Zoho CRM that&rsquo;s designed to save time and reduce the likelihood of human error. It uses CRM data to automatically generate invoices, quotes, purchase orders, and sales orders. You can configure product rules and dynamic pricing, which is useful for calculating taxes, adding discounts, and upselling bundle deals.</p></div></section><section data-section="11" x-data="{ 'show': true }" class="rich-text flex flex-col border-b border-gray-300"><button x-on:click="show = !show" x-track-ga-click="" :aria-expanded="show" data-module="Content_Body" data-element="Inline_Collapsible_Div" data-item="collapsible_div" data-title="How Much Does Zoho CRM Cost?" data-position="11" aria-label="Expand/Collapse How Much Does Zoho CRM Cost?" class="rich-text flex items-start gap-6 my-8 group sm:gap-8 md:gap-10"><h2 id="how-much-does-zoho-crm-cost" class="flex-1 !mb-0 !leading-tight text-left">How Much Does Zoho CRM Cost?</h2><span class="relative top-1 w-fit transition-all group-hover:text-red-400" :class="{ 'text-red-400': show, 'rotate-180': !show }"><svg aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" class="size-6"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"></path></svg></span></button><div x-show="show" :aria-hidden="!show" x-collapse="" class="rich-text"><p data-block="11">Zoho CRM has four pricing tiers. Standard is the entry-level plan that costs $14 per user per month (billed annually) and has the smallest feature set. You'll get most of the core modules, including workflows, multiple pipelines, and all the custom dashboards described above. However, there are limits. For example, you'll only get basic reporting options, and the Canvas Builder only allows one custom view per organization. And there's no Zia, CPQ, or Kiosk Studio, either.&nbsp;</p><p data-block="11">The Professional tier costs $23 per user per month (billed annually). It adds more advanced reports, additional reporting options, access to CPQ, and a Canvas Builder that supports three custom views per organization.&nbsp;</p><p data-block="11">Enterprise is supposedly Zoho's most popular tier and costs $40 per user per month, again if billed annually. This adds most of the goodies, including Zia, Kiosk Studio, and a Canvas Builder that'll provide your organization with five custom views per module.&nbsp;</p><p data-block="11">Finally, there's the tier we tested, Ultimate, which costs $52 per user per month. This has all the advanced reporting described above, as well as a bundle that includes Zoho's business intelligence tool, Zoho Analytics.&nbsp;</p><p data-block="11">So, Zoho delivers lots of functionality at a competitive price. It's cheaper than several other CRMs aimed at SMBs, including Insightly, <a href="https://www.pcmag.com/reviews/salesflare" target="_self"><u>Salesflare</u></a>, and <a href="https://www.pcmag.com/reviews/salesforce-starter" target="_self">Salesforce Starter</a>.</p><p data-block="11">Insightly and Salesflare have a mid-tier price of $49 per user per month, which is roughly comparable with Zoho. But at their high ends, their Enterprise tiers cost $99 per user per month, compared with Zoho's $52 for Ultimate. What'll move you to Insightly over Zoho will almost certainly be Insightly's overall easier usability and shorter time to deployment. But at almost half the cost at the highest tier, a lot of customers will eat those early disadvantages for the long-term benefits that Zoho's deeper features can provide.</p><p data-block="11"><em>Oliver Rist contributed to this review.</em></p></div></section>
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            <p>Zoho CRM provides all the tools you'll need for small to midsize businesses and even most enterprises. Its feature set is second only to Salesforce, and these days Salesforce is more of a platform than a product. Even if it lacks the slickest interface out of the box, Zoho CRM is highly customizable. Combine that with a long list of third-party integrations and a healthy partner ecosystem, and you can make Zoho work almost anywhere. Even better, it has one of the most competitive price tags among the CRM products we've reviewed. </p><p>As a result, Zoho CRM remains a PCMag Editors' Choice winner. If you're in the market for a CRM, Zoho should be at the top of your list of choices, although it perhaps does not distinguish itself as well if you don't plan to buy into the larger Zoho ecosystem of apps. If you're looking for something more standalone, consider alternatives in the form of our other Editors' Choice winner, Apptivo, or the entry-level version of the Salesforce platform, Salesforce Starter.</p>
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        d="M145.5,94h22.7c.2,0,.4.2.4.4v22.3c0,8-2.5,14-7.7,18.1-5.2,4.1-11.8,6.1-19.9,6.1s-14.4-1.9-19.7-5.6c-5.3-3.7-7.9-9.4-7.9-16.9V52c0-7.6,2.6-13.2,7.9-17,5.3-3.7,11.9-5.6,19.7-5.6s14.7,2,19.9,6.1c5.2,4.1,7.7,10.1,7.7,18s0,22.6,0,22.6c0,.2-.2.4-.4.4h-22.7c-.6,0-1-.5-1-1v-23.3c0-.9-.3-1.7-1-2.4-.7-.6-1.5-1-2.4-1s-1.6.3-2.3.9c-.6.6-1,1.4-1,2.3v.2s0,65.8,0,65.8v.2c0,.9.4,1.6,1.1,2.2.6.6,1.4.9,2.3.9s1.7-.3,2.4-1c.6-.7,1-1.5,1-2.4v-23.1c0-.6.5-1,1-1h0Z" />
    <path class="cls-3"
        d="M84.3,30.9c3.8,0,7.5.8,11.3,2.6,3.3,1.6,5.8,3.8,7.7,6.6,2.3,3.5,3.5,8.4,3.6,14.7v26.9c0,10.5-3.9,17.5-11.3,21.2-3.7,1.8-7.5,2.7-11.3,2.6h-5.9c-.6,0-1,.5-1,1v32.3c0,.6-.5,1-1,1h-22.4c-.6,0-1-.5-1-1V31.9c0-.6.5-1,1-1h30.3ZM84.4,52.6c0-.8-.3-1.5-1-2.1-.7-.6-1.5-.9-2.3-.9h-2.4c-.6,0-1,.5-1,1v33.6c0,.6.5,1,1,1h2.4c.5,0,1.1,0,1.6-.3.5-.2.9-.5,1.3-.9.3-.4.5-1,.5-1.8v-29.8h0Z" />
</svg>                                                                    </template>
                                                                    <template x-if="product.score">
                                                                        <template
                                                                                  x-for="rating in convertScore(product.score)">
                                                                            <div class="-mt-1">
                                                                                <template x-if="rating === 'full'">
                                                                                    <div>
                                                                                        <svg class="size-3 inline-block mr-1" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"/></svg>                                                                                    </div>
                                                                                </template>
                                                                                <template x-if="rating === 'half'">
                                                                                    <div>
                                                                                        <svg class="size-3 inline-block mr-1" aria-hidden="true" data-prefix="fas" data-icon="adjust" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M8 256c0 136.966 111.033 248 248 248s248-111.034 248-248S392.966 8 256 8 8 119.033 8 256zm248 184V72c101.705 0 184 82.311 184 184 0 101.705-82.311 184-184 184z"/></svg>                                                                                    </div>
                                                                                </template>
                                                                                <template x-if="rating === 'empty'">
                                                                                    <div>
                                                                                        <svg class="size-3 inline-block mr-1" aria-hidden="true" data-prefix="far" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z"/></svg>                                                                                    </div>
                                                                                </template>
                                                                            </div>
                                                                        </template>
                                                                    </template>
                                                                    <template x-if="product.score">
                                                                        <div class="flex space-x-1">
    <div class="ml-1 flex text-sm font-bold leading-none">
        <span x-text="scoreTierMetaData(product.score).score"></span>&nbsp;
        <span x-text="scoreTierMetaData(product.score).text"></span>
    </div>
    <div class="group relative select-none leading-[0]" x-data="{
        setup: () => ({
            allowHTML: true,
            appendTo: $root,
            maxWidth: 350,
            offset: [20, 10],
            interactive: true,
            interactiveBorder: 30,
            placement: 'bottom-end',
            trigger: 'click mouseenter',
            moveTransition: 'transform 250ms ease',
            content: () => $refs.template.innerHTML,
        }),
    }"
         x-on:keydown.escape.window="$refs.trigger._tippy.hide()">
        <button class="peer text-red-400 transition-colors focus:text-red-400 lg:group-hover:text-red-400"
                data-module="Ratings_Tooltip" data-element="Tooltip_button_mobile" data-item="button"
                aria-label="Toggle What Our Ratings Mean Tooltip" :data-title="product.score"
                :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                :data-custom-maggie-ai-output-flow="message.decisionType" x-ref="trigger" x-tooltip="setup()"
                x-track-ga-click>
            <svg class="inline-block size-3 sm:size-[.875rem] fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--!Font Awesome Pro 6.7.2 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license (Commercial License) Copyright 2025 Fonticons, Inc.--><path d="M480 256A224 224 0 1 0 32 256a224 224 0 1 0 448 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm168.7-86.2c6.5-24.6 28.7-41.8 54.2-41.8l57.1 0c35.5 0 64 29 64 64.3c0 24-13.4 46.2-34.9 57.2L272 268.3l0 19.7c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-29.5c0-6 3.4-11.5 8.7-14.3l45.8-23.4c10.7-5.4 17.5-16.6 17.5-28.7c0-17.8-14.4-32.3-32-32.3l-57.1 0c-10.9 0-20.5 7.4-23.2 17.9l-.2 .7c-2.2 8.5-11 13.7-19.5 11.4s-13.7-11-11.4-19.5l.2-.7zM232 352a24 24 0 1 1 48 0 24 24 0 1 1 -48 0z"/></svg>        </button>
        <template x-ref="template">
            <div class="z-10 flex w-[300px] flex-col items-start gap-4 bg-white px-5 py-6 text-sm font-normal leading-normal text-gray-700 peer-hover:text-red-400 peer-has-[:focus-within]:text-red-400"
                 role="tooltip" aria-label="What Our Ratings Mean Tooltip">
                <span class="absolute -top-3 right-0 w-full leading-none">&nbsp;</span>
                <div class="font-stretch-ultra-condensed text-xl font-bold leading-tight">What Our Ratings Mean</div>
                <hr class="!m-0 w-full border-gray-300">
                <div class="flex flex-col items-start gap-4">
                    <ul class="!m-0 flex-col gap-1 !p-0">
                        <template x-for="(score, index) in scoreTiers" :key="index">
                            <li class="mt-2 flex !leading-normal md:mt-1"
                                :class="score.score === parseFloat(product.score) ? 'font-semibold' : ''"
                                x-text="score.score + ' - ' + score.text + ': ' + score.description"></li>
                        </template>
                    </ul>
                    <p>
                        Read Our
                        <a class="underline" data-module="Ratings_Tooltip" data-element="Tooltip_button"
                           data-item="link" href="/about/pcmagcom-mission-statement"
                           aria-label="Editorial Mission Statement"
                           :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                           :data-custom-maggie-ai-output-flow="message.decisionType" x-track-ga-click>Editorial
                            Mission Statement</a>
                        and
                        <a class="underline" data-module="Ratings_Tooltip" data-element="Tooltip_button"
                           data-item="link" href="/about/how-we-test-everything-we-review"
                           aria-label="Testing Methodologies"
                           :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                           :data-custom-maggie-ai-output-flow="message.decisionType" x-track-ga-click>Testing
                            Methodologies</a>.
                    </p>
                </div>
                <button class="absolute right-4" aria-label="Close What Our Ratings Mean Tooltip"
                        x-on:click="$refs.trigger._tippy.hide()">
                    <svg class="size-4 text-red-400 fill-current hover:text-red-500" aria-hidden="true" data-prefix="fal" data-icon="times" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path fill="currentColor" d="M193.94 256 296.5 153.44l21.15-21.15c3.12-3.12 3.12-8.19 0-11.31l-22.63-22.63c-3.12-3.12-8.19-3.12-11.31 0L160 222.06 36.29 98.34c-3.12-3.12-8.19-3.12-11.31 0L2.34 120.97c-3.12 3.12-3.12 8.19 0 11.31L126.06 256 2.34 379.71c-3.12 3.12-3.12 8.19 0 11.31l22.63 22.63c3.12 3.12 8.19 3.12 11.31 0L160 289.94 262.56 392.5l21.15 21.15c3.12 3.12 8.19 3.12 11.31 0l22.63-22.63c3.12-3.12 3.12-8.19 0-11.31L193.94 256z"/></svg>                </button>
            </div>
        </template>
    </div>
</div>
                                                                    </template>
                                                                </div>
                                                                <template x-if="product.name">
                                                                    <span class="text-xl font-bold leading-tight"
                                                                          x-text="product.name"></span>
                                                                </template>
                                                                <template x-if="product.description">
                                                                    <div class="text-sm">
                                                                        <span x-text="product.description"></span>
                                                                        <template x-if="product.url">
                                                                            <a class="mt-2 block font-bold underline sm:mt-0 sm:inline"
                                                                               data-module="product-picker"
                                                                               data-element="Full_Report_Card"
                                                                               data-item="review_link"
                                                                               title="(Opens in a new tab)"
                                                                               :href="product.url" target="_blank"
                                                                               :data-position="productIndex + 1"
                                                                               :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                                                                               :data-custom-maggie-ai-output-flow="message.decisionType"
                                                                               x-track-ga-click>Read Full Review</a>
                                                                        </template>
                                                                    </div>
                                                                </template>
                                                                <template
                                                                          x-if="product.offer && (product.offer.discount || product.offer.displayListPrice || product.offer.displaySalePrice)">
                                                                    <div
                                                                         class="mt-2 flex flex-col text-sm sm:flex-row sm:items-end">
                                                                        <div class="sm:flex-grow">
                                                                            <template
                                                                                      x-if="product.offer.displayListPrice || product.offer.displaySalePrice">
                                                                                <div>
                                                                                    <span class="font-bold"
                                                                                          x-text="product.offer.displaySalePrice ?? product.offer.displayListPrice"></span>
                                                                                    <template
                                                                                              x-if="product.offer.merchant">
                                                                                        <span class="text-sm">at <span
                                                                                                  x-text="product.offer.merchant"></span></span>
                                                                                    </template>
                                                                                </div>
                                                                            </template>
                                                                            <template
                                                                                      x-if="product.offer.discount || (product.offer.displaySalePrice && product.offer.displayListPrice)">
                                                                                <div>
                                                                                    <template
                                                                                              x-if="product.offer.displaySalePrice !== null && product.offer.displaySalePrice !== product.offer.displayListPrice">
                                                                                        <span class="font-bold line-through"
                                                                                              x-text="product.offer.displayListPrice"></span>
                                                                                    </template>
                                                                                    <template
                                                                                              x-if="product.offer.discount">
                                                                                        <span class="font-bold text-red-400"
                                                                                              x-text="'Save ' + product.offer.discount"></span>
                                                                                    </template>
                                                                                </div>
                                                                            </template>
                                                                        </div>
                                                                        <template x-if="product.offer.commerceUrl">
                                                                            <a class="group mt-6 sm:mt-2"
                                                                               data-module="product-picker"
                                                                               data-element="Full_Report_Card"
                                                                               data-item="buy_button"
                                                                               title="(Opens in a new tab)"
                                                                               x-bind:href="trackCommerceUrl(product.offer
                                                                                   .commerceUrl,
                                                                                   'Full Report Product Card',
                                                                                   productIndex + 1)"
                                                                               :data-position="productIndex + 1"
                                                                               :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                                                                               :data-custom-maggie-ai-output-flow="message.decisionType"
                                                                               target="_blank" x-track-ga-click>
                                                                                <span
                                                                                      class="shadow-solid-button w-full sm:w-[150px]">See
                                                                                    It</span>
                                                                            </a>
                                                                        </template>
                                                                    </div>
                                                                </template>
                                                            </div>
                                                        </div>
                                                        <hr class="mt-4 border-t border-gray-300">
                                                        <template x-if="product.pros || product.cons">
                                                            <div class="grid grid-cols-1 sm:grid-cols-2 sm:gap-4"
                                                                 x-data="{ showDrawer: true }">
                                                                <div class="col-span-full mt-4 flex cursor-pointer text-lg font-bold"
                                                                     data-module="product-picker"
                                                                     data-element="Full_Report_Card"
                                                                     data-item="Collapsible Pros/Cons"
                                                                     @click="showDrawer = !showDrawer"
                                                                     x-track-ga-click>
                                                                    <div class="flex-grow">Pros & Cons</div>
                                                                    <div class="text-red-400"
                                                                         x-show="showDrawer === false">
                                                                        <svg class="size-5 md:size-6 inline-block" aria-hidden="true" data-prefix="fal" data-icon="chevron-down" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="m443.5 162.6-7.1-7.1c-4.7-4.7-12.3-4.7-17 0L224 351 28.5 155.5c-4.7-4.7-12.3-4.7-17 0l-7.1 7.1c-4.7 4.7-4.7 12.3 0 17l211 211.1c4.7 4.7 12.3 4.7 17 0l211-211.1c4.8-4.7 4.8-12.3.1-17z"/></svg>                                                                    </div>
                                                                    <div class="text-red-400" x-show="showDrawer">
                                                                        <svg class="size-5 md:size-6 inline-block" aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"/></svg>                                                                    </div>
                                                                </div>
                                                                <template x-if="product.pros && showDrawer">
                                                                    <ul class="mt-2">
                                                                        <template x-for="pros in product.pros">
                                                                            <li
                                                                                class="mb-2 flex items-center space-x-2">
                                                                                <span><svg class="w-4 h-4 inline-block" width="14" height="14" viewBox="0 0 14 14" fill="currentColor"
    xmlns="http://www.w3.org/2000/svg">
    <path fill-rule="evenodd" clip-rule="evenodd"
        d="M7.66659 6.33331H13.6666V7.66665H7.66659V13.6666H6.33325V7.66665H0.333252V6.33331H6.33325V0.333313H7.66659V6.33331Z"
        fill="currentColor" />
</svg></span>
                                                                                <span class="text-sm"
                                                                                      x-text="pros"></span>
                                                                            </li>
                                                                        </template>
                                                                    </ul>
                                                                </template>
                                                                <template x-if="product.cons && showDrawer">
                                                                    <ul>
                                                                        <template x-for="cons in product.cons">
                                                                            <li
                                                                                class="mb-2 flex items-center space-x-2">
                                                                                <span><svg class="w-4 h-4 inline-block mr-2" width="14" height="2" viewBox="0 0 14 2" fill="currentColor" xmlns="http://www.w3.org/2000/svg">
    <path fill-rule="evenodd" clip-rule="evenodd"
        d="M13.6666 0.333313V1.66665H0.333252V0.333313H13.6666Z" fill="currentColor" />
</svg></span>
                                                                                <span class="text-sm"
                                                                                      x-text="cons"></span>
                                                                            </li>
                                                                        </template>
                                                                    </ul>
                                                                </template>
                                                            </div>
                                                        </template>
                                                        <template x-if="product.specs.length > 0">
                                                            <div class="mt-4 border-t border-gray-300"
                                                                 x-data="{ showDrawer: false }">
                                                                <div class="col-span-full mt-4 flex cursor-pointer text-lg font-bold"
                                                                     data-module="product-picker"
                                                                     data-element="Full_Report_Card"
                                                                     data-item="More Less Specs"
                                                                     @click="showDrawer = !showDrawer"
                                                                     x-track-ga-click>
                                                                    <div class="flex-grow">Specs &amp; Configurations
                                                                    </div>
                                                                    <div class="text-red-400"
                                                                         x-show="showDrawer === false">
                                                                        <svg class="size-5 md:size-6 inline-block" aria-hidden="true" data-prefix="fal" data-icon="chevron-down" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="m443.5 162.6-7.1-7.1c-4.7-4.7-12.3-4.7-17 0L224 351 28.5 155.5c-4.7-4.7-12.3-4.7-17 0l-7.1 7.1c-4.7 4.7-4.7 12.3 0 17l211 211.1c4.7 4.7 12.3 4.7 17 0l211-211.1c4.8-4.7 4.8-12.3.1-17z"/></svg>                                                                    </div>
                                                                    <div class="text-red-400" x-show="showDrawer">
                                                                        <svg class="size-5 md:size-6 inline-block" aria-hidden="true" data-prefix="fal" data-icon="chevron-up" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path fill="currentColor" d="m4.465 366.475 7.07 7.071c4.686 4.686 12.284 4.686 16.971 0L224 178.053l195.494 195.493c4.686 4.686 12.284 4.686 16.971 0l7.07-7.071c4.686-4.686 4.686-12.284 0-16.97l-211.05-211.051c-4.686-4.686-12.284-4.686-16.971 0L4.465 349.505c-4.687 4.686-4.687 12.284 0 16.97z"/></svg>                                                                    </div>
                                                                </div>
                                                                <table class="default mt-4 w-full"
                                                                       x-show="showDrawer">
                                                                    <tbody>
                                                                        <template x-for="(spec, index) in product.specs"
                                                                                  :key="index">
                                                                            <tr class="text-sm"
                                                                                :class="index % 2 === 0 ? 'bg-gray-100' : ''">
                                                                                <td class="block w-1/2 px-2 pb-0 pt-2 font-bold sm:table-cell sm:py-2"
                                                                                    x-text="spec.name"></td>
                                                                                <td class="block px-2 pb-2 pt-0 sm:table-cell sm:py-2"
                                                                                    x-text="spec.value + (spec.unit !== null ? ' ' + spec.unit : '')">
                                                                                </td>
                                                                            </tr>
                                                                        </template>
                                                                    </tbody>
                                                                </table>
                                                            </div>
                                                        </template>
                                                    </div>
                                                </template>
                                            </div>
                                        </template>

                                        
                                        <template
                                                  x-if="message.productsFeature.length > 0  && message.processingText === false">
                                            <div class="mt-6">
                                                <div class="font-bold"><svg class="w-6 h-6 inline-block mr-1" width="44" height="50" viewBox="0 0 44 50" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M43.2509 40.5133V2.79666C43.2509 2.70352 43.2463 2.61114 43.2371 2.52029C43.2349 2.49472 43.2318 2.46952 43.2287 2.44433C43.2226 2.39814 43.2158 2.35233 43.2078 2.30691C43.1955 2.23858 43.1806 2.1714 43.1639 2.10498C43.1524 2.06108 43.1402 2.01756 43.1268 1.97443C42.9921 1.54117 42.7535 1.15372 42.4409 0.840705L42.4401 0.839942C42.284 0.683816 42.1088 0.546014 41.9191 0.430733C41.5007 0.176123 41.009 0.029541 40.4834 0.029541H2.76712C1.2387 0.029541 0 1.26862 0 2.79666V40.5133C0 41.2779 0.30996 41.97 0.811164 42.4708C1.31199 42.9712 2.00329 43.2804 2.76712 43.2804H26.7087C27.4006 44.0041 28.211 44.7837 29.0979 45.5405C31.0247 47.251 33.5037 48.8239 36.1173 49.6216C36.7707 49.8211 37.4162 49.712 37.7738 49.2089C38.2248 48.7343 38.2376 48.024 38.0066 47.4433C37.9489 47.4257 37.9378 47.3833 37.9224 47.3247C37.9129 47.2885 37.9017 47.2462 37.8769 47.1996L37.5527 46.5905C37.3821 46.1616 37.2073 45.5645 37.0052 44.8743C36.9337 44.63 36.8587 44.3739 36.7793 44.1096C36.7081 43.8445 36.6428 43.5676 36.585 43.2804H40.4834C42.0118 43.2804 43.2509 42.0414 43.2509 40.5133Z" fill="url(#paint0_linear_2424_105)"/>
<path d="M29.1963 21.625L30.8311 25.8467L35.25 27.4092L30.8311 28.9717L29.1963 33.1944L27.5615 28.9717L23.1426 27.4102L27.5615 25.8467L29.1963 21.625Z" fill="white"/>
<path d="M19.5654 19.1485L26.5703 21.625L19.5654 24.1026L16.9736 30.795L14.3818 24.1026L7.37793 21.625L14.3818 19.1485L16.9736 12.4551L19.5654 19.1485Z" fill="white"/>
<path d="M28.2832 7.87016L29.5791 11.2168L33.082 12.4551L29.5791 13.6944L28.2832 17.0411L26.9873 13.6944L23.4854 12.4561L26.9873 11.2168L28.2832 7.87016Z" fill="white"/>
<defs>
<linearGradient id="paint0_linear_2424_105" x1="35.2572" y1="11.875" x2="7.21755e-07" y2="36.875" gradientUnits="userSpaceOnUse">
<stop stop-color="#EB002E"/>
<stop offset="1" stop-color="#D700EB"/>
</linearGradient>
</defs>
</svg> My Best Recommendation</div>
                                                <template x-for="(product, productIndex) in message.productsFeature">
                                                    <div
                                                         class="mt-4 flex flex-col space-y-2 sm:flex-row sm:space-x-5 sm:space-y-0">
                                                        <div class="w-full sm:w-[320px]">
                                                            <img class="mx-auto w-full" :title="product.name"
                                                                 :alt="product.image.altText"
                                                                 x-bind:src="formatImage(product.image.url, 325, 183)" />
                                                        </div>
                                                        <div class="flex flex-1 flex-col space-y-2 sm:space-y-1">
                                                            <div class="flex flex-row items-center text-red-400">
                                                                <template x-if="product.isEditorsChoice">
                                                                    <svg class="inline-block h-auto select-none w-20 mr-2" data-name="Layer 1" id="Layer_1" version="1.1" viewBox="0 0 704.1 239.5"
    xmlns="http://www.w3.org/2000/svg">
    <defs>
        <style>
            .cls-1{fill:#eb002e}.cls-1,.cls-2,.cls-3{stroke-width:0}.cls-2{fill:#7e011f}.cls-4{fill:none;stroke:#fff;stroke-width:5px}.cls-3{fill:#fff}</style>
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</svg>                                                                </template>
                                                                <template x-if="product.score">
                                                                    <template
                                                                              x-for="rating in convertScore(product.score)">
                                                                        <div class="-mt-1">
                                                                            <template x-if="rating === 'full'">
                                                                                <div>
                                                                                    <svg class="size-3 inline-block mr-1" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"/></svg>                                                                                </div>
                                                                            </template>
                                                                            <template x-if="rating === 'half'">
                                                                                <div>
                                                                                    <svg class="size-3 inline-block mr-1" aria-hidden="true" data-prefix="fas" data-icon="adjust" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M8 256c0 136.966 111.033 248 248 248s248-111.034 248-248S392.966 8 256 8 8 119.033 8 256zm248 184V72c101.705 0 184 82.311 184 184 0 101.705-82.311 184-184 184z"/></svg>                                                                                </div>
                                                                            </template>
                                                                            <template x-if="rating === 'empty'">
                                                                                <div>
                                                                                    <svg class="size-3 inline-block mr-1" aria-hidden="true" data-prefix="far" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z"/></svg>                                                                                </div>
                                                                            </template>
                                                                        </div>
                                                                    </template>
                                                                </template>
                                                                <template x-if="product.score">
                                                                    <div class="flex space-x-1">
    <div class="ml-1 flex text-sm font-bold leading-none">
        <span x-text="scoreTierMetaData(product.score).score"></span>&nbsp;
        <span x-text="scoreTierMetaData(product.score).text"></span>
    </div>
    <div class="group relative select-none leading-[0]" x-data="{
        setup: () => ({
            allowHTML: true,
            appendTo: $root,
            maxWidth: 350,
            offset: [20, 10],
            interactive: true,
            interactiveBorder: 30,
            placement: 'bottom-end',
            trigger: 'click mouseenter',
            moveTransition: 'transform 250ms ease',
            content: () => $refs.template.innerHTML,
        }),
    }"
         x-on:keydown.escape.window="$refs.trigger._tippy.hide()">
        <button class="peer text-red-400 transition-colors focus:text-red-400 lg:group-hover:text-red-400"
                data-module="Ratings_Tooltip" data-element="Tooltip_button_mobile" data-item="button"
                aria-label="Toggle What Our Ratings Mean Tooltip" :data-title="product.score"
                :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                :data-custom-maggie-ai-output-flow="message.decisionType" x-ref="trigger" x-tooltip="setup()"
                x-track-ga-click>
            <svg class="inline-block size-3 sm:size-[.875rem] fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--!Font Awesome Pro 6.7.2 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license (Commercial License) Copyright 2025 Fonticons, Inc.--><path d="M480 256A224 224 0 1 0 32 256a224 224 0 1 0 448 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm168.7-86.2c6.5-24.6 28.7-41.8 54.2-41.8l57.1 0c35.5 0 64 29 64 64.3c0 24-13.4 46.2-34.9 57.2L272 268.3l0 19.7c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-29.5c0-6 3.4-11.5 8.7-14.3l45.8-23.4c10.7-5.4 17.5-16.6 17.5-28.7c0-17.8-14.4-32.3-32-32.3l-57.1 0c-10.9 0-20.5 7.4-23.2 17.9l-.2 .7c-2.2 8.5-11 13.7-19.5 11.4s-13.7-11-11.4-19.5l.2-.7zM232 352a24 24 0 1 1 48 0 24 24 0 1 1 -48 0z"/></svg>        </button>
        <template x-ref="template">
            <div class="z-10 flex w-[300px] flex-col items-start gap-4 bg-white px-5 py-6 text-sm font-normal leading-normal text-gray-700 peer-hover:text-red-400 peer-has-[:focus-within]:text-red-400"
                 role="tooltip" aria-label="What Our Ratings Mean Tooltip">
                <span class="absolute -top-3 right-0 w-full leading-none">&nbsp;</span>
                <div class="font-stretch-ultra-condensed text-xl font-bold leading-tight">What Our Ratings Mean</div>
                <hr class="!m-0 w-full border-gray-300">
                <div class="flex flex-col items-start gap-4">
                    <ul class="!m-0 flex-col gap-1 !p-0">
                        <template x-for="(score, index) in scoreTiers" :key="index">
                            <li class="mt-2 flex !leading-normal md:mt-1"
                                :class="score.score === parseFloat(product.score) ? 'font-semibold' : ''"
                                x-text="score.score + ' - ' + score.text + ': ' + score.description"></li>
                        </template>
                    </ul>
                    <p>
                        Read Our
                        <a class="underline" data-module="Ratings_Tooltip" data-element="Tooltip_button"
                           data-item="link" href="/about/pcmagcom-mission-statement"
                           aria-label="Editorial Mission Statement"
                           :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                           :data-custom-maggie-ai-output-flow="message.decisionType" x-track-ga-click>Editorial
                            Mission Statement</a>
                        and
                        <a class="underline" data-module="Ratings_Tooltip" data-element="Tooltip_button"
                           data-item="link" href="/about/how-we-test-everything-we-review"
                           aria-label="Testing Methodologies"
                           :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                           :data-custom-maggie-ai-output-flow="message.decisionType" x-track-ga-click>Testing
                            Methodologies</a>.
                    </p>
                </div>
                <button class="absolute right-4" aria-label="Close What Our Ratings Mean Tooltip"
                        x-on:click="$refs.trigger._tippy.hide()">
                    <svg class="size-4 text-red-400 fill-current hover:text-red-500" aria-hidden="true" data-prefix="fal" data-icon="times" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path fill="currentColor" d="M193.94 256 296.5 153.44l21.15-21.15c3.12-3.12 3.12-8.19 0-11.31l-22.63-22.63c-3.12-3.12-8.19-3.12-11.31 0L160 222.06 36.29 98.34c-3.12-3.12-8.19-3.12-11.31 0L2.34 120.97c-3.12 3.12-3.12 8.19 0 11.31L126.06 256 2.34 379.71c-3.12 3.12-3.12 8.19 0 11.31l22.63 22.63c3.12 3.12 8.19 3.12 11.31 0L160 289.94 262.56 392.5l21.15 21.15c3.12 3.12 8.19 3.12 11.31 0l22.63-22.63c3.12-3.12 3.12-8.19 0-11.31L193.94 256z"/></svg>                </button>
            </div>
        </template>
    </div>
</div>
                                                                </template>
                                                            </div>
                                                            <template x-if="product.name">
                                                                <div class="text-xl font-bold leading-tight"
                                                                     x-text="product.name"></div>
                                                            </template>
                                                            <template x-if="product.description">
                                                                <div class="text-sm">
                                                                    <span x-text="product.description"></span>
                                                                    <template x-if="product.url">
                                                                        <a class="mt-2 block font-bold underline sm:mt-0 sm:inline"
                                                                           data-module="product-picker"
                                                                           data-element="Top Recommendation Card"
                                                                           data-item="review_link"
                                                                           title="(Opens in a new tab)"
                                                                           :href="product.url" target="_blank"
                                                                           :data-position="productIndex + 1"
                                                                           :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                                                                           :data-custom-maggie-ai-output-flow="message.decisionType"
                                                                           x-track-ga-click>Read Full Review</a>
                                                                    </template>
                                                                </div>
                                                            </template>
                                                            <template
                                                                      x-if="product.offer && (product.offer.discount || product.offer.displayListPrice || product.offer.displaySalePrice)">
                                                                <div
                                                                     class="mt-2 flex flex-col text-sm sm:flex-row sm:items-end">
                                                                    <div class="sm:flex-grow">
                                                                        <template
                                                                                  x-if="product.offer.displayListPrice || product.offer.displaySalePrice">
                                                                            <div>
                                                                                <span class="font-bold"
                                                                                      x-text="product.offer.displaySalePrice ?? product.offer.displayListPrice"></span>
                                                                                <template
                                                                                          x-if="product.offer.merchant">
                                                                                    <span class="text-sm">at <span
                                                                                              x-text="product.offer.merchant"></span></span>
                                                                                </template>
                                                                            </div>
                                                                        </template>
                                                                        <template
                                                                                  x-if="product.offer.discount || (product.offer.displaySalePrice && product.offer.displayListPrice)">
                                                                            <div>
                                                                                <template
                                                                                          x-if="product.offer.displaySalePrice !== null && product.offer.displaySalePrice !== product.offer.displayListPrice">
                                                                                    <span class="font-bold line-through"
                                                                                          x-text="product.offer.displayListPrice"></span>
                                                                                </template>
                                                                                <template
                                                                                          x-if="product.offer.discount">
                                                                                    <span class="font-bold text-red-400"
                                                                                          x-text="'Save ' + product.offer.discount"></span>
                                                                                </template>
                                                                            </div>
                                                                        </template>
                                                                    </div>
                                                                    <template x-if="product.offer.commerceUrl">
                                                                        <a class="group mt-6 sm:mt-2"
                                                                           data-module="product-picker"
                                                                           data-element="Top Recommendation Card"
                                                                           data-item="buy_button"
                                                                           title="(Opens in a new tab)"
                                                                           x-bind:href="trackCommerceUrl(product.offer.commerceUrl,
                                                                               'Top Recommendation Card',
                                                                               productIndex + 1)"
                                                                           :data-position="productIndex + 1"
                                                                           :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                                                                           :data-custom-maggie-ai-output-flow="message.decisionType"
                                                                           target="_blank" x-track-ga-click>
                                                                            <span
                                                                                  class="shadow-solid-button w-full sm:w-[150px]">See
                                                                                It</span>
                                                                        </a>
                                                                    </template>
                                                                </div>
                                                            </template>
                                                        </div>
                                                    </div>
                                                </template>
                                            </div>
                                        </template>

                                        
                                        <template
                                                  x-if="message.productsSimple.length > 0  && message.processingText === false">
                                            <div class="mt-6">
                                                <template x-if="message.decisionType === 'PRODUCT COMPARISON'">
                                                    <div class="font-bold"><svg class="w-6 h-6 inline-block mr-1" width="44" height="50" viewBox="0 0 44 50" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M43.2509 40.5133V2.79666C43.2509 2.70352 43.2463 2.61114 43.2371 2.52029C43.2349 2.49472 43.2318 2.46952 43.2287 2.44433C43.2226 2.39814 43.2158 2.35233 43.2078 2.30691C43.1955 2.23858 43.1806 2.1714 43.1639 2.10498C43.1524 2.06108 43.1402 2.01756 43.1268 1.97443C42.9921 1.54117 42.7535 1.15372 42.4409 0.840705L42.4401 0.839942C42.284 0.683816 42.1088 0.546014 41.9191 0.430733C41.5007 0.176123 41.009 0.029541 40.4834 0.029541H2.76712C1.2387 0.029541 0 1.26862 0 2.79666V40.5133C0 41.2779 0.30996 41.97 0.811164 42.4708C1.31199 42.9712 2.00329 43.2804 2.76712 43.2804H26.7087C27.4006 44.0041 28.211 44.7837 29.0979 45.5405C31.0247 47.251 33.5037 48.8239 36.1173 49.6216C36.7707 49.8211 37.4162 49.712 37.7738 49.2089C38.2248 48.7343 38.2376 48.024 38.0066 47.4433C37.9489 47.4257 37.9378 47.3833 37.9224 47.3247C37.9129 47.2885 37.9017 47.2462 37.8769 47.1996L37.5527 46.5905C37.3821 46.1616 37.2073 45.5645 37.0052 44.8743C36.9337 44.63 36.8587 44.3739 36.7793 44.1096C36.7081 43.8445 36.6428 43.5676 36.585 43.2804H40.4834C42.0118 43.2804 43.2509 42.0414 43.2509 40.5133Z" fill="url(#paint0_linear_2424_105)"/>
<path d="M29.1963 21.625L30.8311 25.8467L35.25 27.4092L30.8311 28.9717L29.1963 33.1944L27.5615 28.9717L23.1426 27.4102L27.5615 25.8467L29.1963 21.625Z" fill="white"/>
<path d="M19.5654 19.1485L26.5703 21.625L19.5654 24.1026L16.9736 30.795L14.3818 24.1026L7.37793 21.625L14.3818 19.1485L16.9736 12.4551L19.5654 19.1485Z" fill="white"/>
<path d="M28.2832 7.87016L29.5791 11.2168L33.082 12.4551L29.5791 13.6944L28.2832 17.0411L26.9873 13.6944L23.4854 12.4561L26.9873 11.2168L28.2832 7.87016Z" fill="white"/>
<defs>
<linearGradient id="paint0_linear_2424_105" x1="35.2572" y1="11.875" x2="7.21755e-07" y2="36.875" gradientUnits="userSpaceOnUse">
<stop stop-color="#EB002E"/>
<stop offset="1" stop-color="#D700EB"/>
</linearGradient>
</defs>
</svg> Here's What I Found</div>
                                                </template>
                                                <template x-if="message.decisionType != 'PRODUCT COMPARISON'">
                                                    <div class="font-bold"><svg class="w-6 h-6 inline-block mr-1" width="44" height="50" viewBox="0 0 44 50" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M43.2509 40.5133V2.79666C43.2509 2.70352 43.2463 2.61114 43.2371 2.52029C43.2349 2.49472 43.2318 2.46952 43.2287 2.44433C43.2226 2.39814 43.2158 2.35233 43.2078 2.30691C43.1955 2.23858 43.1806 2.1714 43.1639 2.10498C43.1524 2.06108 43.1402 2.01756 43.1268 1.97443C42.9921 1.54117 42.7535 1.15372 42.4409 0.840705L42.4401 0.839942C42.284 0.683816 42.1088 0.546014 41.9191 0.430733C41.5007 0.176123 41.009 0.029541 40.4834 0.029541H2.76712C1.2387 0.029541 0 1.26862 0 2.79666V40.5133C0 41.2779 0.30996 41.97 0.811164 42.4708C1.31199 42.9712 2.00329 43.2804 2.76712 43.2804H26.7087C27.4006 44.0041 28.211 44.7837 29.0979 45.5405C31.0247 47.251 33.5037 48.8239 36.1173 49.6216C36.7707 49.8211 37.4162 49.712 37.7738 49.2089C38.2248 48.7343 38.2376 48.024 38.0066 47.4433C37.9489 47.4257 37.9378 47.3833 37.9224 47.3247C37.9129 47.2885 37.9017 47.2462 37.8769 47.1996L37.5527 46.5905C37.3821 46.1616 37.2073 45.5645 37.0052 44.8743C36.9337 44.63 36.8587 44.3739 36.7793 44.1096C36.7081 43.8445 36.6428 43.5676 36.585 43.2804H40.4834C42.0118 43.2804 43.2509 42.0414 43.2509 40.5133Z" fill="url(#paint0_linear_2424_105)"/>
<path d="M29.1963 21.625L30.8311 25.8467L35.25 27.4092L30.8311 28.9717L29.1963 33.1944L27.5615 28.9717L23.1426 27.4102L27.5615 25.8467L29.1963 21.625Z" fill="white"/>
<path d="M19.5654 19.1485L26.5703 21.625L19.5654 24.1026L16.9736 30.795L14.3818 24.1026L7.37793 21.625L14.3818 19.1485L16.9736 12.4551L19.5654 19.1485Z" fill="white"/>
<path d="M28.2832 7.87016L29.5791 11.2168L33.082 12.4551L29.5791 13.6944L28.2832 17.0411L26.9873 13.6944L23.4854 12.4561L26.9873 11.2168L28.2832 7.87016Z" fill="white"/>
<defs>
<linearGradient id="paint0_linear_2424_105" x1="35.2572" y1="11.875" x2="7.21755e-07" y2="36.875" gradientUnits="userSpaceOnUse">
<stop stop-color="#EB002E"/>
<stop offset="1" stop-color="#D700EB"/>
</linearGradient>
</defs>
</svg> More Recommendations
                                                    </div>
                                                </template>
                                                <template x-for="(product, productIndex) in message.productsSimple">
                                                    <div
                                                         class="mt-4 flex flex-col space-y-2 sm:flex-row sm:space-x-5 sm:space-y-0">
                                                        <div
                                                             class="w-full md:flex-shrink-0 md:flex-grow-0 md:basis-[200px]">
                                                            <img class="mx-auto w-full" :title="product.name"
                                                                 :alt="product.image.altText"
                                                                 x-bind:src="formatImage(product.image.url, 200, 113)" />
                                                        </div>
                                                        <div
                                                             class="flex flex-col md:flex-grow md:flex-row md:space-x-5">
                                                            <div class="flex flex-1 flex-col space-y-2 sm:space-y-1">
                                                                <template x-if="product.sponsor">
                                                                    <div class="!-mt-1">
                                                                        <div
                                                                             class="inline-block rounded bg-gray-500 px-1 py-0.5 text-xs text-white">
                                                                            <span
                                                                                  x-text="product.url ? 'Featured Deal' : 'Advertisement'"></span>
                                                                            <div class="group relative inline-block inline-block select-none leading-[0]"
                                                                                 x-data="{
                                                                                     setup: () => ({
                                                                                         allowHTML: true,
                                                                                         appendTo: $root,
                                                                                         maxWidth: 350,
                                                                                         offset: [20, 10],
                                                                                         interactive: true,
                                                                                         interactiveBorder: 30,
                                                                                         placement: 'bottom-end',
                                                                                         trigger: 'click mouseenter',
                                                                                         moveTransition: 'transform 250ms ease',
                                                                                         content: () => $refs.template.innerHTML,
                                                                                     }),
                                                                                 }"
                                                                                 x-on:keydown.escape.window="$refs.trigger._tippy.hide()">
                                                                                <button class="peer"
                                                                                        data-module="Ratings_Tooltip"
                                                                                        data-element="Tooltip_button_mobile"
                                                                                        data-item="button"
                                                                                        aria-label="Toggle What Our Ratings Mean Tooltip"
                                                                                        :data-title="product.score"
                                                                                        :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                                                                                        :data-custom-maggie-ai-output-flow="message.decisionType"
                                                                                        x-ref="trigger"
                                                                                        x-tooltip="setup()"
                                                                                        x-track-ga-click>
                                                                                    <svg class="inline-block ml-0.5 mb-0.5 size-[1rem] fill-current" xmlns="http://www.w3.org/2000/svg" width="10" height="11" viewBox="0 0 10 11" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M0.800049 5.62559C0.800049 8.05564 2.77 10.0256 5.20005 10.0256C7.6301 10.0256 9.60005 8.05564 9.60005 5.62559C9.60005 3.19553 7.6301 1.22559 5.20005 1.22559C2.77 1.22559 0.800049 3.19553 0.800049 5.62559ZM8.80002 5.62568C8.80002 7.61391 7.18825 9.22568 5.20002 9.22568C3.2118 9.22568 1.60002 7.61391 1.60002 5.62568C1.60002 3.63746 3.2118 2.02568 5.20002 2.02568C7.18825 2.02568 8.80002 3.63746 8.80002 5.62568ZM5.60146 6.4251H6.0012V7.2251H4.4012V6.4251H4.8012V5.6251H4.4012V4.8251H5.60146V6.4251ZM5.60029 4.0251C5.60029 4.24601 5.42114 4.4251 5.20016 4.4251C4.97917 4.4251 4.80002 4.24601 4.80002 4.0251C4.80002 3.80418 4.97917 3.6251 5.20016 3.6251C5.42114 3.6251 5.60029 3.80418 5.60029 4.0251Z" fill="currentColor"/></svg>                                                                                </button>
                                                                                <template x-ref="template">
                                                                                    <div class="z-10 flex w-[300px] flex-col items-start gap-4 bg-white px-2 py-3 text-sm font-normal leading-normal text-gray-700 peer-hover:text-red-400"
                                                                                         role="tooltip"
                                                                                         aria-label="About this Product">
                                                                                        <span
                                                                                              class="absolute -top-3 right-0 w-full leading-none">&nbsp;</span>
                                                                                        <div
                                                                                             x-text="product.url ? 'Our experts tested this product as part of our independent review. While the company paid for highlighted placement on this page, the description and evaluation reflect our own findings.' : 'Our experts tested this product as part of our independent review. While the company paid for highlighted placement on this page, the description and evaluation reflect our own findings.'">
                                                                                        </div>
                                                                                    </div>
                                                                                </template>
                                                                            </div>
                                                                        </div>
                                                                    </div>
                                                                </template>
                                                                <template x-if="product.url">
                                                                    <div
                                                                         class="flex flex-row items-center text-red-400">
                                                                        <template x-if="product.isEditorsChoice">
                                                                            <svg class="inline-block h-auto select-none w-20 mr-2" data-name="Layer 1" id="Layer_1" version="1.1" viewBox="0 0 704.1 239.5"
    xmlns="http://www.w3.org/2000/svg">
    <defs>
        <style>
            .cls-1{fill:#eb002e}.cls-1,.cls-2,.cls-3{stroke-width:0}.cls-2{fill:#7e011f}.cls-4{fill:none;stroke:#fff;stroke-width:5px}.cls-3{fill:#fff}</style>
    </defs>
    <path class="cls-2"
        d="M702,135.5l-58.1,98.1c-1.9,3.3-6,5.9-9.9,5.9H34c-4.3,0-7.7-2-11-4.9l-17.5-14.6c1,.5,3.6,1.2,4.8,1.4.6,0,1.1.1,1.7.1,0,0,0,0,.1,0h610.4c4.1,0,7.4-2,9.5-5.5l58-98c1.9-3.2,3.3-9.1,2-12.5l11,18.5c2.1,3.4,1,8-1,11.5Z" />
    <path class="cls-1"
        d="M0,11.1C0,5,5,0,11.1,0h611.7c3.9,0,7.5,2.1,9.6,5.4l59.3,99.6c2.1,3.5,2.1,7.9,0,11.4l-59.3,99.6c-2,3.4-5.6,5.4-9.6,5.4H11.1c-6.1,0-11.1-5-11.1-11.1V11.1Z" />
    <path class="cls-3"
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        d="M291,176.4c-3.6,0-6.8-.7-9.6-2.2-2.8-1.4-4.9-3.5-6.5-6.2-1.5-2.7-2.2-5.8-2.2-9.3v-22.2c0-3.5.7-6.5,2.2-9.1,1.5-2.7,3.7-4.7,6.5-6.2,2.8-1.4,6-2.2,9.6-2.2s6.8.7,9.6,2.2c2.8,1.4,4.9,3.4,6.4,5.9,1.5,2.6,2.3,5.5,2.3,9v.4c0,.3-.1.5-.3.7-.2.2-.4.3-.6.3l-9.4.4c-.6,0-1-.3-1-.9v-1c0-2.2-.6-3.9-1.9-5.3-1.3-1.3-3-2-5.1-2s-3.8.7-5.1,2c-1.3,1.3-1.9,3.1-1.9,5.3v23.4c0,2.2.6,3.9,1.9,5.3,1.3,1.3,3,1.9,5.1,1.9s3.8-.6,5.1-1.9c1.3-1.3,1.9-3.1,1.9-5.3v-1c0-.6.3-.9,1-.9l9.4.4c.3,0,.5.1.6.3.2.2.3.4.3.6v.2c0,3.4-.8,6.4-2.3,9-1.5,2.6-3.6,4.6-6.4,6.1-2.8,1.4-6,2.1-9.6,2.1ZM348.6,120.8c0-.3,0-.5.2-.6.2-.2.5-.3.7-.3h9.4c.3,0,.5.1.6.3.2.2.3.4.3.6v54.1c0,.3-.1.5-.3.7-.2.2-.4.2-.6.2h-9.4c-.3,0-.5,0-.7-.2-.2-.2-.2-.5-.2-.7v-21.9c0-.3-.1-.4-.4-.4h-12.8c-.3,0-.4.1-.4.4v21.9c0,.3-.1.5-.3.7-.2.2-.4.2-.6.2h-9.4c-.3,0-.5,0-.7-.2-.2-.2-.2-.5-.2-.7v-54.1c0-.3,0-.5.2-.6.2-.2.5-.3.7-.3h9.4c.3,0,.5.1.6.3.2.2.3.4.3.6v21.6c0,.3.1.4.4.4h12.8c.3,0,.4-.1.4-.4v-21.6ZM392.8,176.5c-3.7,0-6.9-.7-9.8-2.2-2.8-1.5-4.9-3.6-6.5-6.3-1.5-2.7-2.3-5.9-2.3-9.5v-21.3c0-3.6.8-6.7,2.3-9.4,1.5-2.7,3.7-4.8,6.5-6.3,2.8-1.5,6.1-2.2,9.8-2.2s6.9.7,9.8,2.2c2.8,1.5,5,3.6,6.6,6.3,1.5,2.7,2.3,5.9,2.3,9.4v21.3c0,3.6-.8,6.8-2.3,9.5-1.5,2.7-3.7,4.8-6.6,6.3-2.8,1.5-6.1,2.2-9.8,2.2ZM392.8,166.8c2.2,0,4-.7,5.4-2.2,1.3-1.5,2-3.4,2-5.8v-22.1c0-2.4-.7-4.3-2-5.8-1.3-1.5-3.1-2.2-5.4-2.2s-3.9.7-5.3,2.2c-1.3,1.4-2,3.4-2,5.8v22.1c0,2.3.7,4.3,2,5.8,1.3,1.4,3.1,2.2,5.3,2.2ZM427.2,175.8c-.3,0-.5,0-.7-.2-.2-.2-.2-.5-.2-.7v-54.1c0-.3,0-.5.2-.6.2-.2.5-.3.7-.3h9.4c.3,0,.5.1.6.3.2.2.3.4.3.6v54.1c0,.3-.1.5-.3.7-.2.2-.4.2-.6.2h-9.4ZM470.5,176.4c-3.6,0-6.8-.7-9.6-2.2-2.8-1.4-4.9-3.5-6.5-6.2-1.5-2.7-2.2-5.8-2.2-9.3v-22.2c0-3.5.7-6.5,2.2-9.1,1.5-2.7,3.7-4.7,6.5-6.2,2.8-1.4,6-2.2,9.6-2.2s6.8.7,9.6,2.2c2.8,1.4,4.9,3.4,6.4,5.9,1.5,2.6,2.3,5.5,2.3,9v.4c0,.3-.1.5-.3.7-.2.2-.4.3-.6.3l-9.4.4c-.6,0-1-.3-1-.9v-1c0-2.2-.6-3.9-1.9-5.3-1.3-1.3-3-2-5.1-2s-3.8.7-5.1,2c-1.3,1.3-1.9,3.1-1.9,5.3v23.4c0,2.2.6,3.9,1.9,5.3,1.3,1.3,3,1.9,5.1,1.9s3.8-.6,5.1-1.9c1.3-1.3,1.9-3.1,1.9-5.3v-1c0-.6.3-.9,1-.9l9.4.4c.3,0,.5.1.6.3.2.2.3.4.3.6v.2c0,3.4-.8,6.4-2.3,9-1.5,2.6-3.6,4.6-6.4,6.1-2.8,1.4-6,2.1-9.6,2.1ZM537.3,128.5c0,.3-.1.5-.3.7-.2.2-.4.2-.6.2h-21.4c-.3,0-.4.1-.4.4v12.5c0,.3.1.4.4.4h13.4c.3,0,.5.1.6.3.2.2.3.4.3.6v7.8c0,.3-.1.5-.3.7-.2.2-.4.2-.6.2h-13.4c-.3,0-.4.1-.4.4v12.9c0,.3.1.4.4.4h21.4c.3,0,.5.1.6.3.2.2.3.4.3.6v7.8c0,.3-.1.5-.3.7-.2.2-.4.2-.6.2h-32.2c-.3,0-.5,0-.7-.2-.2-.2-.2-.5-.2-.7v-54.1c0-.3,0-.5.2-.6.2-.2.5-.3.7-.3h32.2c.3,0,.5.1.6.3.2.2.3.4.3.6v7.8Z" />
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        d="M145,188.9c-2.3-1.2-4-2.8-5.2-5-1.2-2.1-1.8-4.6-1.8-7.4v-14.4c0-2.8.6-5.3,1.8-7.4,1.2-2.1,3-3.8,5.2-4.9s4.9-1.8,7.8-1.8,5.5.6,7.8,1.7c2.2,1.2,4,2.7,5.2,4.7,1.2,2,1.8,4.2,1.8,6.7v.5c0,.2,0,.4-.2.5-.1.1-.3.2-.5.2h-5.4c-.2,0-.4,0-.5-.2-.1-.1-.2-.3-.2-.5v-.3c0-2.1-.7-3.9-2.2-5.3-1.4-1.4-3.4-2.1-5.8-2.1s-4.4.7-5.8,2.2c-1.5,1.4-2.2,3.4-2.2,5.7v14.9c0,2.4.8,4.3,2.3,5.7,1.5,1.4,3.5,2.2,6,2.2s4.2-.6,5.6-1.9c1.4-1.2,2.1-3,2.1-5.1v-3.7c0-.2-.1-.3-.3-.3h-7.3c-.2,0-.4,0-.5-.2-.1-.1-.2-.3-.2-.5v-4.4c0-.2,0-.4.2-.5.1-.1.3-.2.5-.2h13.7c.2,0,.4,0,.5.2.1.1.2.3.2.5v7.6c0,4.6-1.3,8.1-4,10.6-2.7,2.5-6.3,3.8-10.8,3.8s-5.6-.6-7.8-1.8h0Z" />
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        d="M145.5,94h22.7c.2,0,.4.2.4.4v22.3c0,8-2.5,14-7.7,18.1-5.2,4.1-11.8,6.1-19.9,6.1s-14.4-1.9-19.7-5.6c-5.3-3.7-7.9-9.4-7.9-16.9V52c0-7.6,2.6-13.2,7.9-17,5.3-3.7,11.9-5.6,19.7-5.6s14.7,2,19.9,6.1c5.2,4.1,7.7,10.1,7.7,18s0,22.6,0,22.6c0,.2-.2.4-.4.4h-22.7c-.6,0-1-.5-1-1v-23.3c0-.9-.3-1.7-1-2.4-.7-.6-1.5-1-2.4-1s-1.6.3-2.3.9c-.6.6-1,1.4-1,2.3v.2s0,65.8,0,65.8v.2c0,.9.4,1.6,1.1,2.2.6.6,1.4.9,2.3.9s1.7-.3,2.4-1c.6-.7,1-1.5,1-2.4v-23.1c0-.6.5-1,1-1h0Z" />
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        d="M84.3,30.9c3.8,0,7.5.8,11.3,2.6,3.3,1.6,5.8,3.8,7.7,6.6,2.3,3.5,3.5,8.4,3.6,14.7v26.9c0,10.5-3.9,17.5-11.3,21.2-3.7,1.8-7.5,2.7-11.3,2.6h-5.9c-.6,0-1,.5-1,1v32.3c0,.6-.5,1-1,1h-22.4c-.6,0-1-.5-1-1V31.9c0-.6.5-1,1-1h30.3ZM84.4,52.6c0-.8-.3-1.5-1-2.1-.7-.6-1.5-.9-2.3-.9h-2.4c-.6,0-1,.5-1,1v33.6c0,.6.5,1,1,1h2.4c.5,0,1.1,0,1.6-.3.5-.2.9-.5,1.3-.9.3-.4.5-1,.5-1.8v-29.8h0Z" />
</svg>                                                                        </template>
                                                                        <template x-if="product.score">
                                                                            <template
                                                                                      x-for="rating in convertScore(product.score)">
                                                                                <div class="-mt-1">
                                                                                    <template x-if="rating === 'full'">
                                                                                        <div>
                                                                                            <svg class="size-3 inline-block mr-1" aria-hidden="true" data-prefix="fas" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z"/></svg>                                                                                        </div>
                                                                                    </template>
                                                                                    <template x-if="rating === 'half'">
                                                                                        <div>
                                                                                            <svg class="size-3 inline-block mr-1" aria-hidden="true" data-prefix="fas" data-icon="adjust" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M8 256c0 136.966 111.033 248 248 248s248-111.034 248-248S392.966 8 256 8 8 119.033 8 256zm248 184V72c101.705 0 184 82.311 184 184 0 101.705-82.311 184-184 184z"/></svg>                                                                                        </div>
                                                                                    </template>
                                                                                    <template
                                                                                              x-if="rating === 'empty'">
                                                                                        <div>
                                                                                            <svg class="size-3 inline-block mr-1" aria-hidden="true" data-prefix="far" data-icon="circle" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path fill="currentColor" d="M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8zm0 448c-110.5 0-200-89.5-200-200S145.5 56 256 56s200 89.5 200 200-89.5 200-200 200z"/></svg>                                                                                        </div>
                                                                                    </template>
                                                                                </div>
                                                                            </template>
                                                                        </template>
                                                                        <template x-if="product.score">
                                                                            <div class="flex space-x-1">
    <div class="ml-1 flex text-sm font-bold leading-none">
        <span x-text="scoreTierMetaData(product.score).score"></span>&nbsp;
        <span x-text="scoreTierMetaData(product.score).text"></span>
    </div>
    <div class="group relative select-none leading-[0]" x-data="{
        setup: () => ({
            allowHTML: true,
            appendTo: $root,
            maxWidth: 350,
            offset: [20, 10],
            interactive: true,
            interactiveBorder: 30,
            placement: 'bottom-end',
            trigger: 'click mouseenter',
            moveTransition: 'transform 250ms ease',
            content: () => $refs.template.innerHTML,
        }),
    }"
         x-on:keydown.escape.window="$refs.trigger._tippy.hide()">
        <button class="peer text-red-400 transition-colors focus:text-red-400 lg:group-hover:text-red-400"
                data-module="Ratings_Tooltip" data-element="Tooltip_button_mobile" data-item="button"
                aria-label="Toggle What Our Ratings Mean Tooltip" :data-title="product.score"
                :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                :data-custom-maggie-ai-output-flow="message.decisionType" x-ref="trigger" x-tooltip="setup()"
                x-track-ga-click>
            <svg class="inline-block size-3 sm:size-[.875rem] fill-current" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--!Font Awesome Pro 6.7.2 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license (Commercial License) Copyright 2025 Fonticons, Inc.--><path d="M480 256A224 224 0 1 0 32 256a224 224 0 1 0 448 0zM0 256a256 256 0 1 1 512 0A256 256 0 1 1 0 256zm168.7-86.2c6.5-24.6 28.7-41.8 54.2-41.8l57.1 0c35.5 0 64 29 64 64.3c0 24-13.4 46.2-34.9 57.2L272 268.3l0 19.7c0 8.8-7.2 16-16 16s-16-7.2-16-16l0-29.5c0-6 3.4-11.5 8.7-14.3l45.8-23.4c10.7-5.4 17.5-16.6 17.5-28.7c0-17.8-14.4-32.3-32-32.3l-57.1 0c-10.9 0-20.5 7.4-23.2 17.9l-.2 .7c-2.2 8.5-11 13.7-19.5 11.4s-13.7-11-11.4-19.5l.2-.7zM232 352a24 24 0 1 1 48 0 24 24 0 1 1 -48 0z"/></svg>        </button>
        <template x-ref="template">
            <div class="z-10 flex w-[300px] flex-col items-start gap-4 bg-white px-5 py-6 text-sm font-normal leading-normal text-gray-700 peer-hover:text-red-400 peer-has-[:focus-within]:text-red-400"
                 role="tooltip" aria-label="What Our Ratings Mean Tooltip">
                <span class="absolute -top-3 right-0 w-full leading-none">&nbsp;</span>
                <div class="font-stretch-ultra-condensed text-xl font-bold leading-tight">What Our Ratings Mean</div>
                <hr class="!m-0 w-full border-gray-300">
                <div class="flex flex-col items-start gap-4">
                    <ul class="!m-0 flex-col gap-1 !p-0">
                        <template x-for="(score, index) in scoreTiers" :key="index">
                            <li class="mt-2 flex !leading-normal md:mt-1"
                                :class="score.score === parseFloat(product.score) ? 'font-semibold' : ''"
                                x-text="score.score + ' - ' + score.text + ': ' + score.description"></li>
                        </template>
                    </ul>
                    <p>
                        Read Our
                        <a class="underline" data-module="Ratings_Tooltip" data-element="Tooltip_button"
                           data-item="link" href="/about/pcmagcom-mission-statement"
                           aria-label="Editorial Mission Statement"
                           :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                           :data-custom-maggie-ai-output-flow="message.decisionType" x-track-ga-click>Editorial
                            Mission Statement</a>
                        and
                        <a class="underline" data-module="Ratings_Tooltip" data-element="Tooltip_button"
                           data-item="link" href="/about/how-we-test-everything-we-review"
                           aria-label="Testing Methodologies"
                           :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                           :data-custom-maggie-ai-output-flow="message.decisionType" x-track-ga-click>Testing
                            Methodologies</a>.
                    </p>
                </div>
                <button class="absolute right-4" aria-label="Close What Our Ratings Mean Tooltip"
                        x-on:click="$refs.trigger._tippy.hide()">
                    <svg class="size-4 text-red-400 fill-current hover:text-red-500" aria-hidden="true" data-prefix="fal" data-icon="times" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 320 512"><path fill="currentColor" d="M193.94 256 296.5 153.44l21.15-21.15c3.12-3.12 3.12-8.19 0-11.31l-22.63-22.63c-3.12-3.12-8.19-3.12-11.31 0L160 222.06 36.29 98.34c-3.12-3.12-8.19-3.12-11.31 0L2.34 120.97c-3.12 3.12-3.12 8.19 0 11.31L126.06 256 2.34 379.71c-3.12 3.12-3.12 8.19 0 11.31l22.63 22.63c3.12 3.12 8.19 3.12 11.31 0L160 289.94 262.56 392.5l21.15 21.15c3.12 3.12 8.19 3.12 11.31 0l22.63-22.63c3.12-3.12 3.12-8.19 0-11.31L193.94 256z"/></svg>                </button>
            </div>
        </template>
    </div>
</div>
                                                                        </template>
                                                                    </div>
                                                                </template>
                                                                <template x-if="product.name">
                                                                    <div class="text-lg font-bold leading-tight"
                                                                         x-text="product.name"></div>
                                                                </template>
                                                                <template x-if="product.description">
                                                                    <div class="text-sm">
                                                                        <span x-text="product.description"></span>
                                                                        <template x-if="product.url">
                                                                            <a class="mt-2 block font-bold underline sm:mt-0 sm:inline"
                                                                               data-module="product-picker"
                                                                               data-element="Stacked Product Card"
                                                                               data-item="review_link"
                                                                               title="(Opens in a new tab)"
                                                                               :href="product.url" target="_blank"
                                                                               :data-position="productIndex + 1"
                                                                               :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                                                                               :data-custom-maggie-ai-output-flow="message.decisionType"
                                                                               x-track-ga-click>Read Full Review</a>
                                                                        </template>
                                                                    </div>
                                                                </template>
                                                            </div>
                                                            <template
                                                                      x-if="product.offer && (product.offer.discount || product.offer.displayListPrice || product.offer.displaySalePrice)">
                                                                <div
                                                                     class="flex flex-col text-sm sm:flex-row sm:items-end md:basis-[154px] md:flex-col">
                                                                    <div class="sm:flex-grow md:flex-grow-0">
                                                                        <template
                                                                                  x-if="product.offer.displayListPrice || product.offer.displaySalePrice">
                                                                            <div>
                                                                                <span class="font-bold"
                                                                                      x-text="product.offer.displaySalePrice ?? product.offer.displayListPrice"></span>
                                                                                <template
                                                                                          x-if="product.offer.merchant">
                                                                                    <span class="text-sm">at <span
                                                                                              x-text="product.offer.merchant"></span></span>
                                                                                </template>
                                                                            </div>
                                                                        </template>
                                                                        <template
                                                                                  x-if="product.offer.discount || (product.offer.displaySalePrice && product.offer.displayListPrice)">
                                                                            <div>
                                                                                <template
                                                                                          x-if="product.offer.displaySalePrice !== null && product.offer.displaySalePrice !== product.offer.displayListPrice">
                                                                                    <span class="font-bold line-through"
                                                                                          x-text="product.offer.displayListPrice"></span>
                                                                                </template>
                                                                                <template
                                                                                          x-if="product.offer.discount">
                                                                                    <span class="font-bold text-red-400"
                                                                                          x-text="'Save ' + product.offer.discount"></span>
                                                                                </template>
                                                                            </div>
                                                                        </template>
                                                                    </div>
                                                                    <template x-if="product.offer.commerceUrl">
                                                                        <a class="group mt-6 sm:mt-2"
                                                                           data-module="product-picker"
                                                                           data-element="Stacked Product Card"
                                                                           data-item="buy_button"
                                                                           title="(Opens in a new tab)"
                                                                           x-bind:href="trackCommerceUrl(product.offer.commerceUrl,
                                                                               'Stacked Product Card',
                                                                               productIndex + 1)"
                                                                           :data-position="productIndex + 1"
                                                                           :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                                                                           :data-custom-maggie-ai-output-flow="message.decisionType"
                                                                           target="_blank" x-track-ga-click>
                                                                            <span
                                                                                  class="shadow-solid-button w-full sm:w-[150px]">See
                                                                                It</span>
                                                                        </a>
                                                                    </template>
                                                                </div>
                                                            </template>
                                                        </div>
                                                    </div>

                                                </template>
                                            </div>
                                        </template>

                                        
                                        <template
                                                  x-if="message.citations.length > 0  && message.processingText === false">
                                            <div class="mt-6">
                                                <div class="font-bold">Based on these stories</div>
                                                <template x-for="(content, index) in filterCitations(message)"
                                                          :key="index">
                                                    <a class="mt-4 block rounded-md border border-gray-200 p-4 shadow-md"
                                                       data-module="product-picker" data-element="Attribution-Block"
                                                       data-item="review_link" x-bind:href="content.url"
                                                       target="_blank" :data-title="content.title"
                                                       :data-custom-maggie-ai-output-category="message.getCategoriesAsString()"
                                                       :data-custom-maggie-ai-output-flow="message.decisionType"
                                                       x-track-ga-click>
                                                        <div
                                                             class="flex flex-col space-y-2 sm:flex-row sm:space-x-5 sm:space-y-0">
                                                            <div class="w-full sm:max-w-[160px]">
                                                                <img class="mx-auto w-full" title="Product Image"
                                                                     alt="Product Image"
                                                                     x-bind:src="formatImage(content.image, 160, 90)" />
                                                            </div>
                                                            <div class="flex-1">
                                                                <template x-if="content.title">
                                                                    <div class="mt-4 text-xl font-bold leading-tight sm:mt-0 sm:leading-normal"
                                                                         x-text="content.title"></div>
                                                                </template>
                                                                <template x-if="content.deck">
                                                                    <div class="mt-4 sm:mt-0" x-text="content.deck">
                                                                    </div>
                                                                </template>
                                                                <div class="mt-4 text-sm sm:mt-0">
                                                                    <template x-if="content.pubDate">
                                                                        <span class="mr-2 inline-block"
                                                                              x-text="content.pubDate"></span>
                                                                    </template>
                                                                    <template x-if="content.authors">
                                                                        <span>By&nbsp;
                                                                            <template x-for="(author, authorIndex) in content.authors"
                                                                                      :key="authorIndex">
                                                                                <span>
                                                                                    <span class="underline"
                                                                                          x-text="author"></span><template
                                                                                              x-if="authorIndex < content.authors.length - 1"><span>,&nbsp;</span></template>
                                                                                </span>
                                                                            </template>
                                                                        </span>
                                                                    </template>
                                                                </div>
                                                            </div>
                                                        </div>
                                                    </a>
                                                </template>
                                            </div>
                                        </template>

                                    </div>
                                </template>
                            </div>
                        </template>
                    </div>
                    
                    <form class="mb-4 mt-6 flex w-full flex-col items-stretch space-x-0 space-y-2 md:flex-row md:space-x-4 md:space-y-0"
                          @submit.prevent="queryDeepChat()">
                        <input class="placeholder-text-red-400! block w-full flex-1 rounded-lg border border-gray-500 bg-[#f6f7ff] px-4 py-4 text-xl md:w-auto"
                               type="text" x-model="input" x-ref="inputField"
                               :placeholder="messages.length > 0 ? 'Want to go again?' : 'What can I help you find?'">
                        <button class="text-md flex h-[64px] w-full items-center justify-center rounded-lg bg-gradient-to-r from-[#EB002E] to-[#D700EB] font-semibold text-white md:w-[120px]"
                                type="submit">
                            <template x-if="isLoading()">
                                <span class="mx-auto inline-block"><svg class="w-12 h-8" width="36" height="18" fill="currentColor" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><style>.spinner_qM83{animation:spinner_8HQG 1.05s infinite}.spinner_oXPr{animation-delay:.1s}.spinner_ZTLf{animation-delay:.2s}@keyframes spinner_8HQG{0%,57.14%{animation-timing-function:cubic-bezier(0.33,.66,.66,1);transform:translate(0)}28.57%{animation-timing-function:cubic-bezier(0.33,0,.66,.33);transform:translateY(-6px)}100%{transform:translate(0)}}</style><circle class="spinner_qM83" cx="4" cy="12" r="3"/><circle class="spinner_qM83 spinner_oXPr" cx="12" cy="12" r="3"/><circle class="spinner_qM83 spinner_ZTLf" cx="20" cy="12" r="3"/></svg></span>
                            </template>
                            <template x-if="!isLoading()">
                                <span class="mx-auto inline-block">Ask Me</span>
                            </template>
                        </button>
                    </form>
                    
                    <div class="mx-auto mb-3 max-w-md text-center text-xs" x-show="messages.length === 0">
                        <svg class="w-4 h-4 inline-block -mt-1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><!--!Font Awesome Pro 6.7.2 by @fontawesome - https://fontawesome.com License - https://fontawesome.com/license (Commercial License) Copyright 2025 Fonticons, Inc.--><path d="M256 48a208 208 0 1 1 0 416 208 208 0 1 1 0-416zm0 464A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM216 336c-13.3 0-24 10.7-24 24s10.7 24 24 24l80 0c13.3 0 24-10.7 24-24s-10.7-24-24-24l-8 0 0-88c0-13.3-10.7-24-24-24l-48 0c-13.3 0-24 10.7-24 24s10.7 24 24 24l24 0 0 64-24 0zm40-144a32 32 0 1 0 0-64 32 32 0 1 0 0 64z"/></svg>                        <b>Here are some examples of the types of questions you can ask:</b>
                        <ul class="mx-auto mt-2 max-w-[260px] list-disc text-left xs:max-w-[260px]">
                            <li class="mt-1">What's the best graphics card for 4K gaming?</li>
                            <li class="mt-1">Should I get the iPhone 17 or the iPhone 17 Pro?</li>
                            <li class="mt-1">Show me some good VPNs under $10 a month.</li>
                        </ul>
                    </div>

                    
                    <div class="my-2 text-center text-xs font-bold">I'm in Beta. <a class="underline"
                           data-module="product-picker" data-element="survey-link-footer" data-item="Survey_link"
                           href="https://docs.google.com/forms/d/e/1FAIpQLSdL9ayCDMigj08oQXjAgDJVX77ti49d9ILHwE--ZFlRtEHOSw/viewform?usp=sharing&ouid=117991066449526760970"
                           target="_blank" x-track-ga-click>Help me get
                            better</a>.
                    </div>
                    
                    <div x-ref="deepChatContainer" x-cloak></div>
                </div>

            </div>
        </div>
    </div>
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