What is CRM software? 8 best CRM tools of 2025

https://www.zendesk.com/sell/crm/

Claims

CRM software

  • allows teams to target more prospects

  • charges for the functions you really want

  • collects information from every customer interaction

  • consolidates all your systems

  • consolidates customer data

  • delivers a personalized customer experience

  • delivers personalized experiences

  • drives productivity

  • eliminates the need to flip through Rolodexes to find information

  • enables sales teams and managers to monitor activities while away from their desks

  • enables sales teams and managers to monitor goals while away from their desks

  • enables sales teams and managers to monitor tasks while away from their desks

  • has a flexible platform

  • has a total cost of ownership (TCO) that shows its long-term value

  • has an open platform

  • helps field sales reps stay productive while on the road

  • helps sales teams better understand customer needs

  • helps sales teams organize information

  • houses customer information in one convenient place

  • houses prospect information in one convenient place

  • includes a help center

  • includes a knowledge base

  • includes a ticketing system

  • includes an Answer Bot

  • includes automated reminders

  • includes community forums

  • includes customer service capabilities

  • includes forum software

  • includes help desk software

  • includes live chat software

  • includes workforce management features

  • incurs implementation costs

  • incurs maintenance fees

  • installation and configuration may be difficult

  • integrates with your CX tool

  • is difficult to configure

  • is difficult to install

  • is easy to install, enabling quick setup without developers

  • maximizes productivity

  • maximizes revenue

  • may require hiring someone to manage it

  • offers a free version

  • offers a simple setup

  • offers help desk ticketing software

  • offers mobile access on smartphones and tablets

  • offers quality assurance features

  • organizes information from every customer interaction

  • paints a complete picture of customer needs and preferences

  • pays for itself in the long run

  • provides a complete customer view

  • provides a deeper understanding of your audience

  • provides a full view of the customer

  • provides advanced data privacy

  • provides alerts triggered by actions or by time intervals between communications

  • provides analytics capabilities

  • provides data protection

  • provides insights that enable tailoring the sales approach to offer personalized experiences that impress customers and keep them engaged

  • provides live chat

  • provides messaging

  • provides pipeline visibility

  • provides reporting capabilities

  • provides significant benefits to organizations

  • provides voice capabilities

  • requires add-ons

  • requires consultants

  • respects your current CX implementations

  • speeds up outreach

  • unlocks the true potential of customer data

  • works with your existing tech stack

Copper

  • allows reps to connect their Google Calendar to the CRM

  • automates prospect follow-up tasks

  • enables events

  • enables reps to connect Gmail to the CRM

  • enables task updates

  • ensures follow-up tasks are recurring

  • features task automation

  • generates reports on current sales activity

  • has access to integrations beyond Google

  • is best for Google integration

  • offers Google integration

  • offers a 14-day free trial

  • offers an app to connect sales teams in the field

  • offers integration with Google Suite

  • offers project management

  • plans are billed annually

  • plans start at $9 per seat per month

  • provides Google integration

  • provides Pipeline reporting

  • provides a view of current and prospective sales pipelines for businesses

  • supports events

  • supports pipeline management

  • supports project and pipeline management

  • supports project management

  • supports task updates

Zendesk

  • allows users to invite team members

  • allows users to use their work email to connect apps

  • allows users to use their work email to connect customer emails

  • can be compared to Salesforce

  • enables the delivery of personalized support

  • fosters collaboration across departments

  • has been integrating AI with customer experience for nearly a decade

  • helps agents stay productive

  • helps customers feel heard

  • helps your business grow without the burden of outdated tools

  • holds the copyright to this content in 2026

  • integrates with Copper

  • integrates with HubSpot

  • integrates with Salesforce

  • integrates with Zoho CRM

  • is a brand mentioned in the content

  • is a customer service software platform

  • is compared for customer service

  • is mentioned in the content

  • is mentioned on a page discussing the 8 best CRM tools of 2025

  • keeps every customer interaction connected

  • offers a free trial of its customer service software

  • offers a subscription to receive news and updates

  • offers sales and service solutions that are fully compatible

  • unifies existing systems into a secure, AI-powered platform

Zoho CRM

  • allows users to customize templated reports with different elements

  • allows users to use templated reports

  • enables monitoring of activity statistics

  • enables monitoring of deal management

  • enables monitoring of email performance

  • enables monitoring of lead analytics

  • enables reps to create dashboards

  • helps identify trends

  • integrates with Zendesk

  • is listed as one of the eight best CRM software of 2025

  • is listed as one of the eight best CRM tools of 2025

  • offers a 15-day free trial

  • offers deal management

  • offers filterable reports

  • offers journey orchestration

  • offers process management

  • offers searchable reports

  • offers widgets such as charts, target meters, KPIs, and funnels to visualize data

  • offers workflow automation functionality

  • orchestrates customer journeys based on insights

  • plans start at $14 per user per month, billed annually

  • serves as sales analytics

  • supports data-driven decision-making

Apptivo

  • billed annually

  • centralizes customer care needs across multiple devices and browsers

  • has drag-and-drop email templates

  • has pipeline management features

  • includes a social news feed

  • includes additional integrations beyond tracking and analyzing data

  • offers IMAP email integration

  • offers a 30-day free trial

  • offers a developer API

  • offers drag-and-drop functionality for designing fields

  • offers drag-and-drop functionality for designing reports

  • offers integrations to analyze data

  • offers integrations to track customers

  • plans start at $15 per user per month

  • provides a developer API

  • provides a social news feed

  • provides drag-and-drop email templates for customer communications

  • serves teams that include developers

  • targets companies that have or can hire specialists to implement it

Salesforce Sales Cloud

  • analyzes information

  • assists with sales forecasting

  • automates many tasks, such as data entry

  • best for companies wanting a complex setup

  • can become costly

  • includes document management

  • includes opportunity management functionality

  • includes sales forecasting

  • involves expensive partnerships

  • involves expensive technical resources

  • is not ready from day one

  • leads to a high total cost of ownership overall

  • needs to be built from scratch

  • offers a 30-day free trial

  • offers call center management features

  • offers commission management

  • offers lead opportunity management features

  • starts at $165 per user per month, billed annually

  • targets companies seeking a complex setup

Sales Creatio

  • enables creation of invoices on the go

  • enables creation of orders on the go

  • has a dashboard

  • includes field sales

  • includes invoices

  • includes orders

  • includes project management

  • is built for large corporations

  • is built for midsize businesses

  • is for mobile sales representatives

  • offers CRM software to manage marketing

  • offers CRM software to manage sales

  • offers CRM software to manage services

  • offers a 14-day free trial

  • plans start at $140 per month for five users

  • provides a 360-degree customer view

  • provides a 360-degree customer view to monitor account history and growth over time

  • provides field sales capabilities for mobile reps to continue project and pipeline management

HubSpot Sales Hub

  • enables reps to store and organize customer information

  • has reporting tools that measure conversations across those channels

  • helps sales teams monitor engagement

  • helps track deals

  • includes deal tracking

  • integrates with various communication channels such as email and social media

  • is a CRM system

  • is a pipeline management tool

  • is designed for marketing-focused teams

  • offers a free plan with limited features

  • offers a reporting dashboard

  • offers pipeline management

  • provides a reporting dashboard for reps

  • provides access to analytics

  • provides company insights

  • surfaces company insights about existing and prospective customers

Insightly CRM

  • allows reps to search the address book

  • allows reps to share the address book

  • allows teams to manage pipelines

  • allows teams to track leads

  • allows users to access the tool from different locations

  • automates sales workflows

  • does not integrate with Facebook

  • does not integrate with LinkedIn

  • enables companies to integrate CRM with Google

  • has an automatic address book feature

  • is a cloud-based platform

  • is best for businesses that require fewer social media integrations

  • offers onboarding stages for new customers

  • offers reminders for emails and tasks

  • organizes customer information

Less Annoying

  • can sync contacts across teams

  • delivers calendar or task reminders to reps' inboxes

  • enables reps to integrate their email

  • enables reps to prioritize their reminders

  • helps field reps stay connected with the rest of the team

  • is designed for sales teams with simple needs

  • offers integrations enabling teams to schedule meetings with Google and Outlook

  • offers integrations enabling teams to share calendars

  • provides a search feature within its contact management system to help reps find prospects

  • provides mobile access

Less Annoying CRM

  • enables reps to view contacts, events, files, and other information in one place

  • has a pipeline management dashboard

  • is a basic CRM

  • offers a 30-day free trial

  • offers calendar functionality

  • offers mobile access

  • offers task management functionality

  • plans start at $15 per user per month

  • provides simple pipeline management

  • supports customization

Insightly

  • is among the eight best CRM tools of 2025

  • is for businesses with less need for social media integrations

  • offers a 14-day free trial

  • offers fast search

  • offers file sharing

  • plans are billed annually

  • plans start at $29 per user per month

  • provides an automatic address book

  • provides web-to-contact forms

The content

  • claims eight best CRM tools of 2025

  • contains a section titled 'What is CRM software?'

  • covers the eight best CRM software of 2025

  • highlights the top benefits of CRM software

  • includes a section titled 'How does a CRM work?'

  • is a comprehensive guide

Asales CRM

  • analyzes interactions with current and prospective customers in real time for the most up-to-date pipeline view

  • empowers sales teams to sharpen their approach with unparalleled personalization

  • increases customer satisfaction

  • keeps a comprehensive record

  • tracks interactions with current and prospective customers in real time

CRM

  • enables salespeople to tailor conversations to target what customers truly need from the business

  • integrates with existing CX software

  • provides more insights to salespeople

  • provides salespeople with a complete view of their customers

Zendesk Help Center

  • is listed as a bullet item in the Resources section

  • is listed under Resources in the content.

  • is mentioned in the content

Companies that aren’t using a CRM

  • might not be managing their customer accounts effectively

  • miss out on potential leads

CRM software for startups

  • is easy to learn

  • must be ready from day one

CRM systems

  • streamline core processes

  • track data

Customer relationship management software

  • helps build customer loyalty

  • helps strengthen customer relationships

ERP systems

  • streamline core processes

  • track data

HubSpot Sales Hub Professional

  • is billed annually

  • starts at $90 per month per seat

Sales Creatio implementation

  • does not require development

  • does not require extensive coding

The article

  • discusses nine examples of CRM tools

  • presents eight best CRM software options for 2024

Zendesk AI

  • is designed to inform the most knowledgeable and accurate customer interactions

  • is pre-trained on billions of customer experience interactions

Zendesk for customer service

  • is listed under Our Products

  • provides a complete view of customer service

aCRM database

  • streamlines operations through automation

Cloud CRM

  • is a CRM tool

Contact management software

  • is a software category mentioned in the content

CRM for small businesses

  • is a CRM category mentioned in the content

CRM software used by enterprise companies

  • is ready to use immediately

Customer service software

  • is available to try for free

Customized CRM guide

  • is a CRM guide mentioned in the content

ERP and CRM systems

  • work together to help your business reach the next level

Free CRM software

  • is mentioned as a CRM software category in the content

From CRM to customer service that truly listens

  • is a theme mentioned in the content

high-quality CRM software for sales

  • is worth the investment

HubSpot

  • is compared for customer service

Lead generation software

  • is a software category mentioned in the content

Lead scoring software

  • is a software category mentioned in the content

Marketplace

  • is listed under Our Products

Nonprofit CRMs

  • are CRM tools

Product updates

  • are listed under Our Products

Rolodex

  • was used for sales prospecting

Sales Cloud

  • includes quote-to-cash automation

Sales force automation

  • is a CRM concept mentioned in the content

Salesforce

  • can be compared to Zendesk

Simple CRM

  • is a CRM tool

startups

  • have hectic schedules

Sunshine Platform

  • is listed under Our Products

Zendesk for contact center

  • is listed under Our Products

Zendesk for employee service

  • is listed under Our Products

Zendesk for Enterprise

  • is a version of Zendesk designed for enterprise customers

Zendesk for Small Business

  • is a version of Zendesk designed for small businesses.

Zendesk for Startups

  • is a version of Zendesk designed for startups

Zendesk Foundation

  • is listed on the page

Zendesk Ventures

  • is listed on the page

Claims

  • CRM software is a tool for businesses to maximize productivity, pipeline visibility, and revenue.

  • CRM software collects and organizes information from every customer interaction.

  • CRM software paints a complete picture of customer needs and preferences.

  • With insights from CRM software, you can tailor your sales approach to offer personalized experiences that impress customers and keep them engaged.

  • Less Annoying CRM offers Calendar and tasks.

  • Less Annoying CRM provides Simple pipeline management.

  • Less Annoying CRM supports Customization.

  • Less Annoying CRM offers Mobile access.

  • Less Annoying CRM plans start at $15 per user per month.

  • Less Annoying CRM offers a 30-day free trial.

  • HubSpot Sales Hub is a CRM system with a reporting dashboard for reps to store and organize customer information and access analytics.

  • HubSpot Sales Hub's dashboard can also surface company insights about existing and prospective customers.

  • HubSpot Sales Hub is a pipeline management tool that integrates with various communication channels like email and social media.

  • HubSpot Sales Hub's reporting tools measure conversations across those channels to help sales teams monitor engagement and track deals.

  • CRM software is the key to unlocking the true potential of customer data.

  • Sales Creatio offers CRM software that allows you to manage sales, marketing, and services.

  • Sales Creatio is built for midsize businesses and large corporations.

  • Sales Creatio implementation doesn’t require extensive coding or development.

  • Sales Creatio has a dashboard that gives a 360-degree customer view for monitoring account history and growth over time.

  • Sales Creatio's dashboard has field sales capabilities for mobile reps to continue project and pipeline management.

  • Sales Creatio's dashboard also enables the creation of orders and invoices on the go.

  • HubSpot Sales Hub offers a reporting dashboard.

  • HubSpot Sales Hub provides company insights.

  • HubSpot Sales Hub includes deal tracking.

  • HubSpot Sales Hub includes pipeline management.

  • HubSpot Sales Hub Professional plans start at $90 per month per seat, billed annually.

  • HubSpot Sales Hub has a free plan with limited features.

  • Zendesk integrates with HubSpot.

  • Zendesk and HubSpot compare for customer service.

  • Sales Creatio offers a 360-degree customer view.

  • Apptivo allows you to centralize customer care needs from multiple devices and browsers.

  • Sales Creatio includes Field sales.

  • Apptivo has pipeline management features including a social news feed and drag-and-drop email templates for customer communications.

  • Sales Creatio includes Project management.

  • Apptivo includes integrations to help track customers, analyze data, and more.

  • Sales Creatio includes Orders and invoices.

  • Apptivo features a developer API for companies that have—or can hire—specialists to implement it.

  • Sales Creatio plans start at $140 per month for five users.

  • Apptivo includes drag-and-drop functionality for designing fields and reports.

  • Sales Creatio offers a 14-day free trial.

  • Apptivo provides a social news feed.

  • Apptivo offers IMAP email integration.

  • Apptivo has drag-and-drop email templates.

  • Apptivo provides a developer API.

  • Apptivo plans start at $15 per user per month, billed annually.

  • Apptivo offers a 30-day free trial.

  • Less Annoying is a basic CRM with a pipeline management dashboard that lets reps view contacts, events, files, and other information in one place.

  • Less Annoying can sync contacts across teams.

  • Less Annoying utilizes a search feature within its contact management system to help reps find prospects.

  • Less Annoying offers integrations that enable teams to share calendars and schedule meetings with Google and Outlook.

  • Less Annoying allows reps to integrate their email to receive calendar or task reminders in their inboxes and prioritize them accordingly.

  • Less Annoying provides mobile access so reps in the field can stay connected with the rest of the team.

  • Insightly CRM lets teams manage pipelines and track leads while automating sales workflows.

  • Insightly CRM has an automatic address book feature that organizes customer information and allows reps to search and share it.

  • Insightly CRM has onboarding stages for new customers and reminders for emails and tasks.

  • Insightly CRM enables companies to integrate customer relationship management needs with Google.

  • Insightly CRM does not integrate with Facebook or LinkedIn.

  • Insightly CRM is a cloud-based platform, so users can access the tool from different locations.

  • Insightly CRM is best for businesses with less need for social media integrations.

  • HubSpot Sales Hub is for marketing-focused teams.

  • Less Annoying is for sales teams with simple needs.

  • Sales Creatio is for mobile reps.

  • Apptivo is for teams with developers.

  • Insightly is for businesses with less need for social media integrations.

  • Salesforce Sales Cloud is for companies wanting a complex set-up.

  • Copper is for Google integration.

  • Zoho CRM is for sales analytics.

  • Copper features Pipeline reporting.

  • Copper features Google integration.

  • Copper features Project management.

  • Copper features Task automation.

  • Copper plans start at $9 per seat per month, billed annually.

  • Copper offers a 14-day free trial.

  • Zendesk integrates with Copper.

  • Rolodex was used for sales prospecting.

  • CRM software includes automated reminders and alerts triggered by certain actions or time intervals between communications.

  • CRM software speeds up outreach and allows teams to target more prospects.

  • Zoho CRM provides analytics tools that allow users to monitor various aspects of the sales cycle, including lead analytics, deal management, activity statistics, and email performance.

  • Zoho CRM enables reps to create dashboards with widgets like charts, target meters, KPIs, and funnels to visualize data.

  • Zoho CRM offers reports that users can search and filter.

  • Zoho CRM allows users to use templated reports or customize them with different elements.

  • Zoho CRM reports can help identify trends, support data-driven decision-making, and orchestrate customer journeys based on insights.

  • Salesforce Sales Cloud includes quote-to-cash automation.

  • Salesforce Sales Cloud includes opportunity management.

  • Salesforce Sales Cloud includes sales forecasting.

  • Salesforce Sales Cloud includes document management.

  • Salesforce Sales Cloud plans start at $165 per user per month, billed annually.

  • Salesforce Sales Cloud offers a 30-day free trial.

  • Zendesk integrates with Salesforce.

  • Zendesk and Salesforce can be compared.

  • Customer relationship management software helps strengthen customer relationships and build loyalty.

  • Customer service software can be tried for free.

  • Insightly provides an automatic address book.

  • Insightly offers fast search.

  • Insightly provides web-to-contact forms.

  • Insightly offers file sharing.

  • Insightly plans start at $29 per user per month, billed annually.

  • Insightly offers a 14-day free trial.

  • Insightly is listed among the eight best CRM tools of 2025.

  • Asales CRM meticulously tracks and analyzes interactions with current and prospective customers in real time for the most up-to-date pipeline view.

  • Asales CRM keeps a comprehensive record that empowers sales teams to sharpen their approach with unparalleled personalization, increasing customer satisfaction.

  • aCRM database can streamline operations through automation.

  • Zendesk for customer service is listed under Our Products.

  • Zendesk for employee service is listed under Our Products.

  • Zendesk for contact center is listed under Our Products.

  • Sunshine Platform is listed under Our Products.

  • Marketplace is listed under Our Products.

  • Product updates are listed under Our Products.

  • CRM software houses customer and prospect information in one convenient place.

  • CRM software helps sales teams better understand customer needs and deliver personalized experiences.

  • CRM provides salespeople with a complete view of their customers.

  • CRM integrates with existing CX software.

  • CRM provides more insights to salespeople, enabling them to tailor conversations to target what customers truly need from the business.

  • The content claims there are eight best CRM tools of 2025.

  • Zendesk has fully compatible sales and service solutions.

  • Zendesk has been integrating AI with customer experience for nearly a decade.

  • Zendesk AI is pre-trained on billions of customer experience interactions to inform the most knowledgeable and accurate customer interactions.

  • CRM software offers mobile access for smartphones and tablets.

  • CRM software enables sales teams and managers to monitor their activities, goals, and tasks when they are away from their desks.

  • CRM software features are especially helpful for field sales reps who do not want to sacrifice productivity when they are on the road.

  • Zoho CRM includes workflow automation.

  • Zoho CRM offers deal management.

  • Zoho CRM offers process management.

  • Zoho CRM offers journey orchestration.

  • Zoho CRM plans start at $14 per user per month, billed annually.

  • Zoho CRM offers a 15-day free trial.

  • Zendesk integrates with Zoho CRM.

  • Zoho CRM integrates with Zendesk.

  • Zoho CRM is listed as one of the eight best CRM tools of 2025.

  • Zoho CRM is listed as one of the eight best CRM software of 2025.

  • CRM software should have an open and flexible platform.

  • CRM software respects your current customer experience (CX) implementations.

  • CRM software works with your existing tech stack.

  • CRM software combines all your systems and customer data to give you a complete customer view.

  • CRM software helps you gain a deeper understanding of your audience.

  • CRM software should integrate with your CX tool.

  • Salesforce Sales Cloud can automate many tasks, such as data entry.

  • Salesforce Sales Cloud has features such as commission management.

  • Salesforce Sales Cloud has features such as lead opportunity management.

  • Salesforce Sales Cloud has features such as call center management.

  • Salesforce Sales Cloud can analyze information and assist with sales forecasting.

  • Salesforce Sales Cloud isn’t ready from day one.

  • Salesforce Sales Cloud needs to be built from scratch.

  • Salesforce Sales Cloud can become costly with expensive technical resources and partnerships.

  • Salesforce Sales Cloud leads to a high total cost of ownership overall.

  • Salesforce Sales Cloud is best for companies wanting a complex setup.

  • Copper features integration with Google Suite.

  • Copper allows reps to connect their Gmail to the CRM for project and pipeline management, events, and task updates.

  • Copper allows reps to connect their Google Calendar to the CRM for project and pipeline management, events, and task updates.

  • Copper users have access to other integrations besides Google.

  • Copper can automate tasks like prospect follow-ups and ensure they're recurring.

  • Copper can generate reports on current sales activity to give businesses a view of their current and prospective pipelines.

  • Copper has an app to connect sales teams in the field.

  • Copper is best for Google integration.

  • Zendesk Foundation is listed on the page.

  • Zendesk Ventures is listed on the page.

  • ERP systems track data.

  • CRM systems track data.

  • ERP and CRM systems streamline core processes.

  • ERP and CRM systems work together to take your business to the next level.

  • Zendesk is a customer service software platform.

  • Zendesk for customer service gives you the full picture.

  • Zendesk unifies your existing systems into a secure, AI-powered platform.

  • Zendesk makes it simple to deliver personalized support.

  • Zendesk fosters collaboration across departments.

  • Zendesk keeps every customer interaction connected.

  • Zendesk helps your customers feel heard.

  • Zendesk helps your agents stay productive.

  • Zendesk helps your business grow without the burden of outdated tools.

  • Zendesk offers a free trial of its customer service software.

  • CRM software can be hard to install and configure.

  • CRM software may require you to hire someone to manage it if it is hard to install and configure.

  • CRM software should be easy to install so you can get up and running quickly without developers.

  • CRM software with a simple setup is incredibly beneficial for any organization.

  • CRM software for startups needs to be ready from day one.

  • CRM software for startups should be easy to learn because startups have hectic schedules.

  • CRM software used by enterprise companies should be ready to use immediately so employees don’t skip a beat.

  • Zendesk for Enterprise is a version of Zendesk designed for enterprise customers.

  • Zendesk for Small Business is a version of Zendesk designed for small businesses.

  • Zendesk for Startups is a version of Zendesk designed for startups.

  • Zendesk is mentioned in the content.

  • CRM software helps sales teams organize and use information for a full view of the customer.

  • CRM software drives productivity.

  • CRM software helps deliver a personalized customer experience.

  • The days of flipping through Rolodexes to find information are long gone with CRM software.

  • Companies that aren’t using a CRM are missing out on potential leads and might not be managing their customer accounts effectively.

  • The article presents eight best CRM software options for 2024.

  • The article discusses nine examples of CRM tools.

  • The content is a comprehensive guide to the eight best CRM softwares of 2025.

  • From CRM to customer service that truly listens is a theme mentioned in the content.

  • The content includes a section titled 'What is CRM software?'.

  • The content includes a section titled 'How does a CRM work?'.

  • The content references top benefits of CRM software.

  • CRM software's total cost of ownership (TCO) shows its long-term value.

  • CRM software includes a ticketing system.

  • By buying high-quality CRM software for sales, you can ensure your solution is worth the investment.

  • CRM software provides messaging and live chat.

  • CRM software includes a help center.

  • CRM software offers a free version but charges for the functions you really want.

  • CRM software incurs implementation costs.

  • CRM software provides voice capabilities.

  • CRM software incurs maintenance fees.

  • CRM software includes community forums.

  • CRM software provides reporting and analytics.

  • CRM software requires consultants.

  • CRM software includes an Answer Bot.

  • CRM software requires add-ons.

  • CRM software includes customer service software capabilities.

  • Investing in top-notch CRM software will pay for itself in the long run.

  • CRM software includes help desk ticketing software.

  • CRM software includes live chat software.

  • CRM software includes a knowledge base.

  • CRM software includes forum software.

  • CRM software includes help desk software.

  • CRM software includes quality assurance features.

  • CRM software includes workforce management features.

  • CRM software provides advanced data privacy and protection.

  • Simple CRM is a CRM tool mentioned in the content.

  • Cloud CRM is a CRM tool mentioned in the content.

  • Nonprofit CRMs are CRM tools mentioned in the content.

  • Free CRM software is a CRM software category mentioned in the content.

  • Lead scoring software is a software category mentioned in the content.

  • Sales force automation is a CRM concept mentioned in the content.

  • Lead generation software is a software category mentioned in the content.

  • CRM for small businesses is a CRM category mentioned in the content.

  • Customized CRM guide is a CRM guide mentioned in the content.

  • Contact management software is a software category mentioned in the content.

  • Zendesk offers a subscription to receive news and updates.

  • Zendesk enables users to use their work email to connect customer emails, apps, and invite team members.

  • Zendesk holds the copyright to this content in 2026.

  • Zendesk is mentioned on a page discussing the 8 best CRM tools of 2025.

  • Zendesk Help center is listed under Resources in the content.

  • Zendesk Help center appears as a bullet item in the Resources section.

  • Zendesk is a brand mentioned in the content.

  • Zendesk Help center is mentioned in the content.

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Try an intuitive, customizable CRM tool.</h5><div class="LinkGroupstyle__LinkGroupRoot-sc-1rsp4bh-0 kWIkIT"><a href="/register/" data-interaction-type="button-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 bbMVeg" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Try customer service software for free</a></div></div><div class="StyledCol-sc-inuw62-0 cZPYkB Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div shape="square" class="Relationframestyle__RelationframeRoot-sc-myqvby-0 jvviVs"><span data-nmw-id="global.Image" class="sc-fdfb305c-0 frWMUj"><span style="box-sizing:border-Box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0px;margin:0px;padding:0px;position:absolute;inset:0px"><img alt="" src="https://web-assets.zendesk.com/images/AMER/heroimageforcrmsoftware.jpg" srcSet=" https://web-assets.zendesk.com/cdn-cgi/image/width=640,q=65,f=auto/images/AMER/heroimageforcrmsoftware.jpg 640w, https://web-assets.zendesk.com/cdn-cgi/image/width=750,q=65,f=auto/images/AMER/heroimageforcrmsoftware.jpg 750w, https://web-assets.zendesk.com/cdn-cgi/image/width=1200,q=65,f=auto/images/AMER/heroimageforcrmsoftware.jpg 1200w, https://web-assets.zendesk.com/cdn-cgi/image/width=1920,q=65,f=auto/images/AMER/heroimageforcrmsoftware.jpg 1920w," fetchpriority="high" decoding="async" loading="eager" style="width:0px;height:0px;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/></span></span></div></div></div></div></div></section></div></div></div></div></section></div><section class="Basestyle__BaseRoot-sc-3zktjg-1 kkyFbk"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 jcTdzb Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gwcFCI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="sc-3ac8768-3 coHChK"><div class="sc-3ac8768-5 iQypBv"><div class="sc-3ac8768-7 cMvQpy"><div class="sc-3ac8768-1 bzjEIz"><svg xmlns="http://www.w3.org/2000/svg" width="18" height="16" viewBox="0 0 18 16" fill="currentColor" class="sc-3ac8768-0 bqhRsI"><path d="M16.736 1.041a3.556 3.556 0 0 0-5.028 0l5.028 5.028a3.556 3.556 0 0 0 0-5.028m-15.695 0a3.556 3.556 0 0 1 5.028 0L1.041 6.069a3.556 3.556 0 0 1 0-5.028m8.44 7.399v1.185H6.518V8.44h1.778V4.884h1.185zm-.592-5.926a6.52 6.52 0 1 0 0 13.039 6.52 6.52 0 0 0 0-13.039"></path></svg><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne sc-3ac8768-2 dquGhs">Last updated<!-- --> <!-- -->August 26, 2025</p></div></div></div></div><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">A comprehensive guide to the 8 best CRM softwares of 2025</h2><div class="sc-5b6a3bbf-0 eWFVKO"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Sales teams need advanced tools to capture and keep customer attention. The days of flipping through Rolodexes to find information are long gone—companies that aren’t using a CRM are missing out on potential leads and might not be managing their customer accounts effectively.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">A CRM helps sales teams organize and use information for a full view of the customer, driving productivity and helping deliver a personalized <a href="/blog/why-companies-should-invest-in-the-customer-experience/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">customer experience (CX)</a>. Let’s look at nine examples of CRM tools and see how the best CRM software can help your sales team meet and exceed their goals and strengthen customer relationships.</p><ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
<a href="#What is CRM software?" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">What is CRM software?</a>
</li><li><a href="#How does a CRM work?" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">How does a CRM work?</a>
</li><li><a href="#Top benefits of CRM software" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Top benefits of CRM software</a>
</li><li><a href="#The 8 best CRM software of 2025" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">The 8 best CRM software of 2024</a>
</li><li><a href="#How to choose the right CRM software" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">How to choose the right CRM software</a>
</li><li><a href="#Frequently asked questions" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Frequently asked questions</a>
</li><li><a href="#From CRM to customer service that truly listens" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">From CRM to customer service that truly listens</a>
</li></ul>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><span id="What is CRM software?"></span></p></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 kkyFbk"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 jcTdzb Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gwcFCI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">What is CRM software?</h2><div class="sc-5b6a3bbf-0 eWFVKO"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">CRM software is a tool for businesses to maximize productivity, pipeline visibility, and revenue. It collects and organizes information from every customer interaction, painting a complete picture of customer needs and preferences. With insights from CRM software, you can tailor your sales approach to offer personalized experiences that impress customers and keep them engaged.</p></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 kkyFbk"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 jcTdzb Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gwcFCI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">How does a CRM work?</h2><div class="sc-5b6a3bbf-0 eWFVKO"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">CRM software changes how sales teams organize and manage customer relationships. A <a href="/blog/sales-crm/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">sales CRM</a> meticulously tracks and analyzes interactions with current and prospective customers in real time for the most up-to-date pipeline view. This tool keeps a comprehensive record that empowers sales teams to sharpen their approach with unparalleled personalization, increasing <a href="/blog/3-steps-achieving-customer-satisfaction-loyalty/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">customer satisfaction</a>.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Beyond tailoring the sales approach, a <a href="/blog/what-is-a-crm-database/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">CRM database</a> can streamline operations through automation. Sales reps don’t have to deal with tedious and repetitive tasks like filling out contact info or following up with a prospect. Additionally, a CRM gathers customer data from every touch point for robust analytics capabilities that provide insights into sales performance and customer behavior.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><span id="Top benefits of CRM software"></span></p></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 kkyFbk"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 jcTdzb Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gwcFCI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Top benefits of CRM software</h2><div class="sc-5b6a3bbf-0 eWFVKO"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">CRM software is the key to unlocking the true potential of customer data. Here are the top benefits for sales teams that use it.</p><img alt="A CRM helps sales teams personalize CX, improve productivity, and broaden pipeline visibility" loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/threeillustrationsandathreepointlistingwhatacrmdoesforsalesteams.png" width="100%"/>
<h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Better customer experiences with personalized interactions</h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">A CRM houses customer and prospect information in one convenient place so sales teams can better understand needs and deliver personalized experiences. This gives salespeople a complete view of their customers—especially if the CRM integrates with your existing <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/service/analytics/customer-experience-software/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">CX software<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>. The more insights your salespeople have, the better they can tailor conversations to target what customers truly need from your business.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Higher productivity with automation and triggers</h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">With a Rolodex, <a href="/blog/sales-prospecting/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">sales prospecting</a> was a headache. Finding the exact customer you were looking for was like finding a needle in a haystack—and you’d better hope you can read the notes you took down on your last call. A sales CRM brings that customer’s information to you, speeding up outreach and allowing teams to target more prospects.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Automated reminders and alerts triggered by certain actions or time intervals between communications make managing and engaging with contacts a breeze and ensure timely follow-ups. That way, there are fewer missed opportunities and a higher chance of conversion. Salespeople can also use customer info to build targeted prospect lists that feed those automations, so leads always get noticed.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Full pipeline visibility with data-driven insights</h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Businesses need customer analytics to understand historical sales trends and predict future numbers. CRMs enable accurate forecasting with reporting and analytics features that help visualize and act on key <a href="/blog/sales-performance-metrics/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">sales performance metrics</a> like lead response time, win rate, or <a href="/blog/customer-service-and-lifetime-customer-value/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">customer lifetime value (CLV)</a>. These numbers help focus resources on customers who are more likely to convert and also help tailor sales plans to improve over time.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><span id="The 8 best CRM software of 2025"></span></p></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 kkyFbk"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 jcTdzb Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gwcFCI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">The 8 best CRM software of 2025</h2><div class="sc-5b6a3bbf-0 eWFVKO"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><a href="/blog/customer-relations/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Customer relationships</a> are the heart of every sales strategy. To manage them better, we’ve compiled a list of nine CRM software to consider.</p><ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
<a href="#HubSpot Sales Hub" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><strong>HubSpot Sales Hub</strong> for marketing-focused teams</a>
</li><li><a href="#Less Annoying" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><strong>Less Annoying</strong> for sales teams with simple needs</a>
</li><li><a href="#Sales Creatio" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><strong>Sales Creatio</strong> for mobile reps</a>
</li><li><a href="#Apptivo" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><strong>Apptivo</strong> for teams with developers</a>
</li><li><a href="#Insightly" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><strong>Insightly</strong> for businesses with less need for social media integrations?</a>
</li><li><a href="#Salesforce Sales Cloud" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><strong>Salesforce Sales Cloud</strong> for companies wanting a complex set-up</a>
</li><li><a href="#Copper" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><strong>Copper</strong> for Google integration</a>
</li><li><a href="#Zoho CRM" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><strong>Zoho CRM</strong> for sales analytics</a>
</li></ul>
<h3 id="HubSpot Sales Hub" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">1. <a target="_blank" rel="noopener noreferrer" href="https://www.hubspot.com/products/crm" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">HubSpot Sales Hub<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Best for</strong> marketing-focused teams</p><img alt="A product image of HubSpot’s CRM software." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofhubspotscrmsoftware.png" width="100%"/><div style="text-align:center"><caption><em><a target="_blank" rel="noopener noreferrer" href="https://www.hubspot.com/products/crm" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Image source<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></em></caption></div>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">HubSpot Sales Hub is a CRM system with a reporting dashboard for reps to store and organize customer information and access analytics. The dashboard can also surface company insights about existing and prospective customers.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">This pipeline management tool integrates with various communication channels like email and social media. Then, its reporting tools measure conversations across those channels for sales teams to monitor engagement and track deals.</p><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 iLUbfW">Features:</h4>
<ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
	<!-- -->Reporting dashboard<!-- -->
	</li><li>Company insights<!-- -->
	</li><li>Deal tracking<!-- -->
	</li><li>Pipeline management<!-- -->
</li></ul>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Starting price:</strong> Professional plans start at $90 per month/seat, billed annually. A free plan with limited features is available.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Find out more:</strong> Discover how <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/marketplace/apps/support/959977/hubspot-crm-connect/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk integrates with HubSpot<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, and learn how <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/service/comparison/zendesk-vs-hubspot/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk and HubSpot compare<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> for customer service.</p><h3 id="Less Annoying" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">2. <a target="_blank" rel="noopener noreferrer" href="https://www.lessannoyingcrm.com/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Less Annoying CRM<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Best for</strong> sales teams with simple needs</p><img alt="A product image of Less Annoying’s CRM’s software." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageoflessannoyingscrmsoftware.png" width="100%"/><div style="text-align:center"><caption><em><a target="_blank" rel="noopener noreferrer" href="https://www.lessannoyingcrm.com/tour" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Image source<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></em></caption></div>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Less Annoying is a basic CRM with a pipeline management dashboard that lets reps view contacts, events, files, and other information in one place. It can sync contacts across teams and utilizes a search feature with its contact management system for reps to find prospects.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Available integrations enable teams to share calendars and schedule meetings with Google and Outlook. Reps can also integrate their email to get calendar or task reminders in their inboxes and then prioritize them accordingly. Mobile access allows reps in the field to stay connected with the rest of the team.</p><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 iLUbfW">Features:</h4>
<ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
	<!-- -->Calendar and tasks<!-- -->
	</li><li>Simple pipeline management<!-- -->
	</li><li>Customization<!-- -->
	</li><li>Mobile access<!-- -->
</li></ul>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Starting price:</strong> Plans start at $15 per user/month. A 30-day free trial is available.</p><h3 id="Sales Creatio" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">3. <a target="_blank" rel="noopener noreferrer" href="https://www.creatio.com/sales" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Sales Creatio<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Best for</strong> mobile reps</p><img alt="A product image of Sales Creatio’s CRM software." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofsalescreatioscrmsoftware.png" width="100%"/><div style="text-align:center"><caption><em><a target="_blank" rel="noopener noreferrer" href="https://www.creatio.com/sales" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Image source<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></em></caption></div>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Built for midsize businesses and large corporations, Sales Creatio offers CRM software that allows you to manage sales, marketing, and services. Implementation doesn’t require extensive coding or development.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Sales Creatio has a dashboard that gives a 360-degree customer view for monitoring account history and growth over time. The dashboard has field sales capabilities for mobile reps to continue project and pipeline management. It also enables the creation of orders and invoices on the go.</p><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 iLUbfW">Features:</h4>
<ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
	<!-- -->360-degree customer view<!-- -->
	</li><li>Field sales<!-- -->
	</li><li>Project management<!-- -->
	</li><li>Orders and invoices<!-- -->
</li></ul>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Starting price:</strong> Plans start at $140 per month for five users. A 14-day free trial is available.</p><h3 id="Apptivo" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">4. <a target="_blank" rel="noopener noreferrer" href="https://www.apptivo.com/solutions/crm/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Apptivo<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Best for</strong> teams with developers</p><img alt="A product image of Apptivo’s CRM software." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofapptivoscrmsoftware.png" width="100%"/><div style="text-align:center"><caption><em><a target="_blank" rel="noopener noreferrer" href="https://www.apptivo.com/solutions/crm/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Image source<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></em></caption></div>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Apptivo allows you to centralize customer care needs from multiple devices and browsers. In addition to its pipeline management features like a social news feed or drag-and-drop email templates for customer communications, it has integrations to help track customers, analyze data, and more.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Apptivo also features a developer API for companies that have—or can hire—specialists to implement it. It includes different elements like Drag and Drop functionality for designing fields and reports.</p><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 iLUbfW">Features:</h4>
<ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
	<!-- -->Social news feed<!-- -->
	</li><li>IMAP email integration<!-- -->
	</li><li>Drag-and-drop email templates<!-- -->
	</li><li>Developer API<!-- -->
</li></ul>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Starting price:</strong> Plans start at $15 per user/month, billed annually. A 30-day free trial is available.</p><h3 id="Insightly" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">5. <a target="_blank" rel="noopener noreferrer" href="https://www.insightly.com/crm/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Insightly<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Best for</strong> businesses with less need for social media integrations</p><img alt="A product image of Insightly’s CRM software." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofinsightlycrmsoftware.png" width="100%"/><div style="text-align:center"><caption><em><a target="_blank" rel="noopener noreferrer" href="https://www.insightly.com/crm/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Image source<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></em></caption></div>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Insightly’s CRM lets teams manage pipelines and track leads while automating sales workflows. It has an automatic address book feature that organizes customer information and allows reps to search and share it. It also has onboarding stages for new customers and reminders for emails and tasks.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">This CRM enables companies to integrate customer relationship management needs into Google, though not some social media sites like Facebook or LinkedIn. Users can access the tool from different locations since it’s a cloud-based platform.</p><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 iLUbfW">Features:</h4>
<ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
	<!-- -->Automatic address book<!-- -->
	</li><li>Fast search<!-- -->
	</li><li>Web-to-contact forms<!-- -->
	</li><li>File sharing<!-- -->
</li></ul>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Starting price:</strong> Plans start at $29 per user/month, billed annually. A 14-day free trial is available.</p><h3 id="Salesforce Sales Cloud" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">6. <a target="_blank" rel="noopener noreferrer" href="https://www.salesforce.com/sales/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Salesforce Sales Cloud<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Best for</strong> companies wanting a complex set-up</p><img alt="A product image of Salesforce’s CRM software." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofsalesforcecrmsoftware.png" width="100%"/><div style="text-align:center"><caption><em><a target="_blank" rel="noopener noreferrer" href="https://www.salesforce.com/crm/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Image source<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></em></caption></div>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Salesforce Sales Cloud users can automate many tasks, like data entry, and streamline their workflow with the CRM. It has features like commission management, lead opportunity management, and call center management to connect reps to relevant teams and surface information they need. It can then analyze that information and assist with sales forecasting.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">However, Salesforce isn’t ready from day one—it needs to be built from scratch, which can become costly with expensive technical resources and partnerships. This leads to a high total cost of ownership overall.</p><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 iLUbfW">Features:</h4>
<ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
	<!-- -->Quote-to-cash automation<!-- -->
	</li><li>Opportunity management<!-- -->
	</li><li>Sales forecasting<!-- -->
	</li><li>Document management<!-- -->
</li></ul>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Starting price:</strong> Plans start at $165 per user/month, billed annually. A 30-day free trial is available.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Find out more:</strong> See how <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/marketplace/apps/support/10/salesforce/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk integrates with Salesforce<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a> and explore how <a href="/service/comparison/zendesk-vs-salesforce/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk and Salesforce compare</a>.</p><h3 id="Copper" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">7. <a target="_blank" rel="noopener noreferrer" href="https://www.copper.com/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Copper<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Best for</strong> Google integration</p><img alt="A product image of Copper’s CRM software." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofcopperscrmsoftware.png" width="100%"/><div style="text-align:center"><caption><em><a target="_blank" rel="noopener noreferrer" href="https://www.copper.com/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Image source<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></em></caption></div>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Copper features integration with Google Suite. It allows reps to connect their Gmail, Google Calendar, and more to the CRM for project and pipeline management, events, and task updates. Copper users also have access to other integrations besides Google.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Copper can automate tasks like prospect follow-ups and ensure they’re recurring. Then, it can generate reports on current sales activity to give businesses a view of their current and prospective pipelines. And if your sales team is partially or fully mobile, Copper has an app to connect them in the field.</p><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 iLUbfW">Features:</h4>
<ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
	<!-- -->Pipeline reporting<!-- -->
	</li><li>Google integration<!-- -->
	</li><li>Project management<!-- -->
	</li><li>Task automation<!-- -->
</li></ul>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Starting price:</strong> Plans start at $9 per seat/month, billed annually. A 14-day free trial is available.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Find out more:</strong> Check out how <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/marketplace/apps/support/886777/copper-by-fifty4/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk integrates with Copper<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>.</p><h3 id="Zoho CRM" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">8. <a target="_blank" rel="noopener noreferrer" href="https://www.zoho.com/crm/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zoho CRM<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Best for</strong> sales analytics</p><img alt="A product image of Zoho’s CRM software." loading="lazy" src="https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofzhohocrmsoftware.png" width="100%"/><div style="text-align:center"><caption><em><a target="_blank" rel="noopener noreferrer" href="https://www.zoho.com/crm/analytics.html" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Image source<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a></em></caption></div>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Zoho CRM provides analytics tools that allow users to monitor various aspects of the sales cycle, including lead analytics, deal management, activity statistics, and email performance. Reps can create dashboards with widgets like charts, target meters, KPIs, and funnels to visualize data.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">The platform also offers reports that users can search and filter. Users can use templated reports or customize them with different elements. These reports can help identify trends, support data-driven decision-making, and orchestrate customer journeys based on insights.</p><h4 class="Headingstyle__HeadingRoot-sc-150xww-0 iLUbfW">Features:</h4>
<ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
	<!-- -->Workflow automation<!-- -->
	</li><li>Deal management<!-- -->
	</li><li>Process management<!-- -->
	</li><li>Journey orchestration<!-- -->
</li></ul>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Starting price:</strong> Plans start at $14 per user/month, billed annually. A 15-day free trial is available.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><strong>Find out more:</strong> Find out how <a target="_blank" rel="noopener noreferrer" href="https://www.zendesk.com/marketplace/apps/support/88627/zoho-crm/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk integrates with Zoho CRM<svg xmlns="http://www.w3.org/2000/svg" width="12" height="12" focusable="false" viewBox="0 0 12 12" role="img" aria-label="(opens in a new tab)" theme="[object Object]" data-garden-id="buttons.external_icon" data-garden-version="8.76.2" class="StyledExternalIcon-sc-16oz07e-0 heVnvL"><path fill="none" stroke="currentColor" stroke-linecap="round" d="M10.5 8.5V10c0 .3-.2.5-.5.5H2c-.3 0-.5-.2-.5-.5V2c0-.3.2-.5.5-.5h1.5M6 6l4-4m-3.5-.5H10c.3 0 .5.2.5.5v3.5"></path></svg></a>, and read more about how <a href="/service/comparison/zendesk-vs-zoho/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk and Zoho compare</a>.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><span id="How to choose the right CRM software"></span></p></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 kkyFbk"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 jcTdzb Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gwcFCI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">How to choose the right CRM software</h2><div class="sc-5b6a3bbf-0 eWFVKO"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">There’s a variety of CRM solutions to pick from, each with its own blend of features and functions. Here’s what to look for to ensure you get the best CRM for your unique needs.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Prioritize time to value</h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Spending time and money to implement and learn a new and complicated system doesn’t benefit your company. You want a CRM with fast time to value. You’ll see lower ownership costs and be able to hit the ground running in no time when the product offers:</p><ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
	<strong>A user-friendly interface:</strong> An intuitive platform allows you to start using the CRM in just a few hours and have it fully set up within days or weeks instead of months or years.<!-- -->
	</li><li><strong>Customization:</strong> A wide array of out-of-the-box integrations and powerful APIs let you customize the software to fit your needs without the support of expensive outside consultants—saving you time and money.<!-- -->
	</li><li><strong>Easy administration:</strong> Minimal admin needs mean less money spent on expensive support and resources—and more time to focus on your customers.<!-- -->
</li></ul>
<h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Look for a tool with a simple setup</h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Some CRMs are hard to install and configure, meaning you might need to hire someone to manage them for you. Choose a CRM you can install easily so you can get up and running quickly without developers.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">No matter the size of your organization, finding a CRM with a simple setup is incredibly beneficial. For example, <a href="/sell/crm/startups/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">CRM for startups</a> needs to be ready from day one to avoid wasting precious time—startups have hectic schedules, so learning a new system could fall by the wayside for them. Meanwhile, enterprise companies need something their employees can start using immediately so they don’t skip a beat.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Ensure it integrates with your CX tool</h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">It’s important to pick a CRM with an open and flexible platform that respects your current customer experience (CX) implementations and works with your existing tech stack. By combining all your systems and customer data, you’ll gain a complete customer view and a deeper understanding of your audience.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Go for a lower total cost of ownership</h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">A CRM’s total cost of ownership (TCO) shows its long-term value. By buying high-quality CRM software for sales, you can ensure your solution is worth the investment. Luckily, it’s easy to spot the options you shouldn’t go for—they might make you pay for things like:</p><ul class="Liststyle__UnorderedListRoot-sc-1ptcc0u-1 dnJUmF"><li>
	<!-- -->Implementation costs<!-- -->
	</li><li>Maintenance fees<!-- -->
	</li><li>Consultants<!-- -->
	</li><li>Add-ons<!-- -->
</li></ul>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Some customer relationship management software offers a free version but charges for the functions you really want. Remember—you get what you pay for. Consider investing in a top-notch CRM that will pay for itself in the long run.</p><h3 class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Expand access with mobile sales management</h3>
<p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">There’s an app for everything, and CRM is no exception. Several CRM providers offer mobile access for smartphones and tablets, allowing sales teams and managers to monitor their activities, goals, and tasks when they’re away from their desks. This feature is especially helpful for field sales reps who don’t want to sacrifice productivity when they’re on the road.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><span id="Frequently asked questions"></span></p></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 kkyFbk"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 jcTdzb Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gwcFCI Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Frequently asked questions</h2><div class="sc-5b6a3bbf-0 eWFVKO"><div itemType="https://schema.org/FAQPage" class="StyledAccordion-sc-niv9ic-0 dgZvap Accordionstyle__AccordionRoot-sc-ga9m60-0 ezJqxF" data-garden-id="accordions.accordion" data-garden-version="8.76.2"><div itemProp="mainEntity" itemType="https://schema.org/Question" class="StyledSection-sc-v2t9bd-0 bFpvu Accordionstyle__AccordionSection-sc-ga9m60-1 gnqlnn" data-garden-id="accordions.section" data-garden-version="8.76.2"><div role="heading" aria-level="5" data-garden-container-id="containers.accordion" data-garden-container-version="3.0.12" class="StyledHeader-sc-2c6rbr-0 fACeEF Accordionstyle__AccordionHeader-sc-ga9m60-2 drWfwO" data-garden-id="accordions.header" data-garden-version="8.76.2"><button id=":R2dce76:--trigger:0" role="button" tabindex="0" aria-controls=":R2dce76:--panel:0" aria-expanded="false" type="button" class="StyledButton-sc-xj3hy7-0 dEksFO Accordionstyle__AccordionLabel-sc-ga9m60-3 bwTZUN" data-garden-id="accordions.button" data-garden-version="8.76.2"><h3 itemProp="name" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">Does CRM software use AI?</h3></button><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" focusable="false" viewBox="0 0 16 16" aria-hidden="true" theme="[object Object]" data-garden-id="accordions.rotate_icon" data-garden-version="8.76.2" class="StyledRotateIcon-sc-hp435q-0 bMaXIE"><path fill="currentColor" d="M12.688 5.61a.5.5 0 01.69.718l-.066.062-5 4a.5.5 0 01-.542.054l-.082-.054-5-4a.5.5 0 01.55-.83l.074.05L8 9.359l4.688-3.75z"></path></svg></div><section inert="" id=":R2dce76:--panel:0" aria-hidden="true" aria-labelledby=":R2dce76:--trigger:0" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="StyledPanel-sc-1piryze-0 iUxhVd Accordionstyle__AccordionPanel-sc-ga9m60-4 gnVGEK" data-garden-id="accordions.panel" data-garden-version="8.76.2"><div data-garden-id="accordions.step_inner_panel" data-garden-version="8.76.2" class="StyledInnerPanel-sc-8nbueg-0 gxjxDP">
      <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Some CRM software uses AI, but its scope is still limited if it can’t integrate with a CX-focused service solution. Luckily, a complete solution like Zendesk has fully compatible sales and service solutions and has been integrating AI with CX for nearly a decade. Plus, <a href="/service/ai/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Zendesk AI</a> is pre-trained on billions of CX interactions to inform the most knowledgeable and accurate customer interactions.</p>
    </div></section></div><div itemProp="mainEntity" itemType="https://schema.org/Question" class="StyledSection-sc-v2t9bd-0 bFpvu Accordionstyle__AccordionSection-sc-ga9m60-1 gnqlnn" data-garden-id="accordions.section" data-garden-version="8.76.2"><div role="heading" aria-level="5" data-garden-container-id="containers.accordion" data-garden-container-version="3.0.12" class="StyledHeader-sc-2c6rbr-0 fACeEF Accordionstyle__AccordionHeader-sc-ga9m60-2 drWfwO" data-garden-id="accordions.header" data-garden-version="8.76.2"><button id=":R2dce76:--trigger:1" role="button" tabindex="0" aria-controls=":R2dce76:--panel:1" aria-expanded="false" type="button" class="StyledButton-sc-xj3hy7-0 dEksFO Accordionstyle__AccordionLabel-sc-ga9m60-3 bwTZUN" data-garden-id="accordions.button" data-garden-version="8.76.2"><h3 itemProp="name" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">What is a cloud-based CRM software?</h3></button><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" focusable="false" viewBox="0 0 16 16" aria-hidden="true" theme="[object Object]" data-garden-id="accordions.rotate_icon" data-garden-version="8.76.2" class="StyledRotateIcon-sc-hp435q-0 bMaXIE"><path fill="currentColor" d="M12.688 5.61a.5.5 0 01.69.718l-.066.062-5 4a.5.5 0 01-.542.054l-.082-.054-5-4a.5.5 0 01.55-.83l.074.05L8 9.359l4.688-3.75z"></path></svg></div><section inert="" id=":R2dce76:--panel:1" aria-hidden="true" aria-labelledby=":R2dce76:--trigger:1" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="StyledPanel-sc-1piryze-0 iUxhVd Accordionstyle__AccordionPanel-sc-ga9m60-4 gnVGEK" data-garden-id="accordions.panel" data-garden-version="8.76.2"><div data-garden-id="accordions.step_inner_panel" data-garden-version="8.76.2" class="StyledInnerPanel-sc-8nbueg-0 gxjxDP">
      <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><a href="/sell/crm/cloud/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Cloud-based CRM</a> software is a customer relationship management system hosted on remote servers. Unlike a traditional on-premise <a href="/blog/crm-process/" data-interaction-type="link-inline-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 dujRMD" data-garden-id="buttons.anchor" data-garden-version="8.76.2">CRM process</a>, cloud-based CRMs allow users to access customer data and manage interactions from any device with an internet connection. This setup offers flexibility and ease of integration with other tools.</p>
    </div></section></div><div itemProp="mainEntity" itemType="https://schema.org/Question" class="StyledSection-sc-v2t9bd-0 bFpvu Accordionstyle__AccordionSection-sc-ga9m60-1 gnqlnn" data-garden-id="accordions.section" data-garden-version="8.76.2"><div role="heading" aria-level="5" data-garden-container-id="containers.accordion" data-garden-container-version="3.0.12" class="StyledHeader-sc-2c6rbr-0 fACeEF Accordionstyle__AccordionHeader-sc-ga9m60-2 drWfwO" data-garden-id="accordions.header" data-garden-version="8.76.2"><button id=":R2dce76:--trigger:2" role="button" tabindex="0" aria-controls=":R2dce76:--panel:2" aria-expanded="false" type="button" class="StyledButton-sc-xj3hy7-0 dEksFO Accordionstyle__AccordionLabel-sc-ga9m60-3 bwTZUN" data-garden-id="accordions.button" data-garden-version="8.76.2"><h3 itemProp="name" class="Headingstyle__HeadingRoot-sc-150xww-0 haxOMV">How much does CRM software cost?</h3></button><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" focusable="false" viewBox="0 0 16 16" aria-hidden="true" theme="[object Object]" data-garden-id="accordions.rotate_icon" data-garden-version="8.76.2" class="StyledRotateIcon-sc-hp435q-0 bMaXIE"><path fill="currentColor" d="M12.688 5.61a.5.5 0 01.69.718l-.066.062-5 4a.5.5 0 01-.542.054l-.082-.054-5-4a.5.5 0 01.55-.83l.074.05L8 9.359l4.688-3.75z"></path></svg></div><section inert="" id=":R2dce76:--panel:2" aria-hidden="true" aria-labelledby=":R2dce76:--trigger:2" itemProp="acceptedAnswer" itemType="https://schema.org/Answer" class="StyledPanel-sc-1piryze-0 iUxhVd Accordionstyle__AccordionPanel-sc-ga9m60-4 gnVGEK" data-garden-id="accordions.panel" data-garden-version="8.76.2"><div data-garden-id="accordions.step_inner_panel" data-garden-version="8.76.2" class="StyledInnerPanel-sc-8nbueg-0 gxjxDP">
      <p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">CRM software varies in cost based on its features, provider, and scale. Whether a plan is designed for one sales rep or an enterprise team will greatly affect the monthly cost. Some small business plans might also have steep costs with features that aren’t useful for lean teams.</p>
    </div></section></div></div></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 kkyFbk"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 fAWGeY Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">From CRM to customer service that truly listens</h2></div><div class="StyledCol-sc-inuw62-0 jHrYwl Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne"><span id="From CRM to customer service that truly listens"></span></p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">CRM software helps you track relationships, but customers expect more than being logged in a system—they expect to be understood. Many businesses try to connect sales and service with patchwork solutions, only to create silos and added costs.</p><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Zendesk for customer service gives you the full picture. By unifying your existing systems into a secure, AI-powered platform, Zendesk makes it simple to deliver personalized support, foster collaboration across departments, and keep every customer interaction connected. That way, your customers feel heard, your agents stay productive, and your business grows without the burden of outdated tools.</p><div class="LinkGroupstyle__LinkGroupRoot-sc-1rsp4bh-0 kWIkIT"><a href="/register/" data-interaction-type="button-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 hFhGrE eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 bbMVeg" data-garden-id="buttons.anchor" data-garden-version="8.76.2">Get the free trial of customer service software</a></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 kkyFbk"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gUTDzE Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Related CRM software guides</h2></div></div><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 elZec Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><p class="Textstyle__TextRoot-sc-c9um69-0 dubpne">Keep exploring the wonderful world of CRM software, customer management systems, and other sales tools.</p></div><div class="StyledCol-sc-inuw62-0 dpHgeZ Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><div class="LinkGroupstyle__LinkGroupRoot-sc-1rsp4bh-0 kWIkIT sc-e2fe0354-2 cTaaEo"><a href="/sell/crm/simple/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ehcNMN" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">Simple CRM</span></a><a href="/sell/crm/cloud/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ehcNMN" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">Cloud CRM</span></a><a href="/sell/crm/nonprofit/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ehcNMN" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">Nonprofit CRMs</span></a><a href="/sell/crm/free/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ehcNMN" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">Free CRM software</span></a><a href="/sell/features/lead-and-opportunity-scoring/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ehcNMN" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">Lead scoring software</span></a><a href="/sell/features/sales-force-automation/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ehcNMN" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">Sales force automation</span></a><a href="/sell/features/lead-generation-software/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ehcNMN" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">Lead generation software</span></a><a href="/sell/crm/small-business/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ehcNMN" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">CRM for small businesses</span></a><a href="/sell/crm/custom/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ehcNMN" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">Customized CRM guide</span></a><a href="/sell/crm/contact-management-software/" data-interaction-type="link-primary" class="StyledButton-sc-qe3ace-0 StyledAnchor-sc-xshgmo-0 ejROSM eLyIGa Linkstyle__LinkRoot-sc-1cm3ukq-2 ehcNMN" data-garden-id="buttons.anchor" data-garden-version="8.76.2"><span class="Linkstyle__LinkText-sc-1cm3ukq-0 iSSENB">Contact management software</span></a></div></div></div></div></div></section><section class="Basestyle__BaseRoot-sc-3zktjg-1 kkyFbk"><div class="Containerstyle__ContainerRoot-sc-1d6dta4-0 cjZCoN"><div class="StyledGrid-sc-oxgg5i-0 izllXr Gridstyle__GridRoot-sc-1uhmtis-0 drMyZp" data-garden-id="grid.grid" data-garden-version="8.76.2"><div class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div class="StyledCol-sc-inuw62-0 gOpaft Gridstyle__Col-sc-1uhmtis-2 hmvmFG" data-garden-id="grid.col" data-garden-version="8.76.2"><h2 class="Headingstyle__HeadingRoot-sc-150xww-0 VdMLR">Related posts</h2></div></div><div style="margin-top:0" class="StyledRow-sc-xjsdg1-0 fsMCSE Gridstyle__Row-sc-1uhmtis-1 bEEqbX" data-garden-id="grid.row" data-garden-version="8.76.2"><div 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type="application/json">{"props":{"pageProps":{"_sentryTraceData":"abc23e684ef2429bb30a3c9fa95a04e7-89f313a25766675f-0","_sentryBaggage":"sentry-environment=production,sentry-release=K6xQzUn6oBFtzei0gt4cE,sentry-public_key=da50b2d2de4b407e94dc71c34d3bf27e,sentry-trace_id=abc23e684ef2429bb30a3c9fa95a04e7,sentry-transaction=%2Fsell%2F%5Bslug%5D,sentry-sampled=false","meta":{"alternates":{"fr":"https://www.zendesk.fr/sell/crm-2/","us":"https://www.zendesk.com/sell/crm/","gb":"https://www.zendesk.co.uk/sell/crm/","jp":"https://www.zendesk.co.jp/sell/crm/"},"related":["609406","14287","457811","514761"],"tags":[],"backupLocale":false},"attributes":{"_yoast_wpseo_linkdex":"49","_edit_lock":"1756365398:5535","_edit_last":"5535","tier-parent-url":"/sell/","tier-hero-heading-text-color":"#fff","tier-cta-1-color":"btn-orange","tier-copy":[{"tier-copy-headline":"What is CRM software?","tier-copy-body":"CRM software is a tool for businesses to maximize productivity, pipeline visibility, and revenue. It collects and organizes information from every customer interaction, painting a complete picture of customer needs and preferences. With insights from CRM software, you can tailor your sales approach to offer personalized experiences that impress customers and keep them engaged.","tier-copy-image":"","tier-video-id":""},{"tier-copy-headline":"How does a CRM work?","tier-copy-body":"CRM software changes how sales teams organize and manage customer relationships. A \u003ca href=\"/blog/sales-crm/\"\u003esales CRM\u003c/a\u003e meticulously tracks and analyzes interactions with current and prospective customers in real time for the most up-to-date pipeline view. This tool keeps a comprehensive record that empowers sales teams to sharpen their approach with unparalleled personalization, increasing \u003ca href=\"/blog/3-steps-achieving-customer-satisfaction-loyalty/\"\u003ecustomer satisfaction\u003c/a\u003e.\r\n\r\nBeyond tailoring the sales approach, a \u003ca href=\"/blog/what-is-a-crm-database/\"\u003eCRM database\u003c/a\u003e can streamline operations through automation. Sales reps don’t have to deal with tedious and repetitive tasks like filling out contact info or following up with a prospect. Additionally, a CRM gathers customer data from every touch point for robust analytics capabilities that provide insights into sales performance and customer behavior.\r\n\r\n\u003cspan id=\"Top benefits of CRM software\"\u003e\u003c/span\u003e","tier-copy-image":"","tier-video-id":""},{"tier-copy-headline":"Top benefits of CRM software","tier-copy-body":"CRM software is the key to unlocking the true potential of customer data. Here are the top benefits for sales teams that use it.\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A CRM helps sales teams personalize CX, improve productivity, and broaden pipeline visibility\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/threeillustrationsandathreepointlistingwhatacrmdoesforsalesteams.png\" width=100% height=100% /\u003e\r\n\r\n\u003ch3\u003eBetter customer experiences with personalized interactions\u003c/h3\u003e\r\n\r\nA CRM houses customer and prospect information in one convenient place so sales teams can better understand needs and deliver personalized experiences. This gives salespeople a complete view of their customers—especially if the CRM integrates with your existing \u003ca href=\"https://www.zendesk.com/service/analytics/customer-experience-software/\"\u003eCX software\u003c/a\u003e. The more insights your salespeople have, the better they can tailor conversations to target what customers truly need from your business.\r\n\r\n\u003ch3\u003eHigher productivity with automation and triggers\u003c/h3\u003e\r\n\r\nWith a Rolodex, \u003ca href=\"/blog/sales-prospecting/\"\u003esales prospecting\u003c/a\u003e was a headache. Finding the exact customer you were looking for was like finding a needle in a haystack—and you’d better hope you can read the notes you took down on your last call. A sales CRM brings that customer’s information to you, speeding up outreach and allowing teams to target more prospects.\r\n\r\nAutomated reminders and alerts triggered by certain actions or time intervals between communications make managing and engaging with contacts a breeze and ensure timely follow-ups. That way, there are fewer missed opportunities and a higher chance of conversion. Salespeople can also use customer info to build targeted prospect lists that feed those automations, so leads always get noticed.\r\n\r\n\r\n\u003ch3\u003eFull pipeline visibility with data-driven insights\u003c/h3\u003e\r\n\r\nBusinesses need customer analytics to understand historical sales trends and predict future numbers. CRMs enable accurate forecasting with reporting and analytics features that help visualize and act on key \u003ca href=\"/blog/sales-performance-metrics/\"\u003esales performance metrics\u003c/a\u003e like lead response time, win rate, or \u003ca href=\"/blog/customer-service-and-lifetime-customer-value/\"\u003ecustomer lifetime value (CLV)\u003c/a\u003e. These numbers help focus resources on customers who are more likely to convert and also help tailor sales plans to improve over time.\r\n\r\n\u003cspan id=\"The 8 best CRM software of 2025\"\u003e\u003c/span\u003e","tier-copy-image":"","tier-video-id":""},{"tier-copy-headline":"The 8 best CRM software of 2025","tier-copy-body":"\u003ca href=\"/blog/customer-relations/\"\u003eCustomer relationships\u003c/a\u003e are the heart of every sales strategy. To manage them better, we’ve compiled a list of nine CRM software to consider.\r\n\r\n\u003cul\u003e\r\n\u003cli\u003e\u003ca href=\"#HubSpot Sales Hub\"\u003e\u003cstrong\u003eHubSpot Sales Hub\u003c/strong\u003e for marketing-focused teams\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#Less Annoying\"\u003e\u003cstrong\u003eLess Annoying\u003c/strong\u003e for sales teams with simple needs\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#Sales Creatio\"\u003e\u003cstrong\u003eSales Creatio\u003c/strong\u003e for mobile reps\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#Apptivo\"\u003e\u003cstrong\u003eApptivo\u003c/strong\u003e for teams with developers\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#Insightly\"\u003e\u003cstrong\u003eInsightly\u003c/strong\u003e for businesses with less need for social media integrations?\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#Salesforce Sales Cloud\"\u003e\u003cstrong\u003eSalesforce Sales Cloud\u003c/strong\u003e for companies wanting a complex set-up\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#Copper\"\u003e\u003cstrong\u003eCopper\u003c/strong\u003e for Google integration\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#Zoho CRM\"\u003e\u003cstrong\u003eZoho CRM\u003c/strong\u003e for sales analytics\u003c/a\u003e\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\u003ch3 id=\"HubSpot Sales Hub\"\u003e1. \u003ca href=\"https://www.hubspot.com/products/crm\" rel=\"noopener\" target=\"_blank\"\u003eHubSpot Sales Hub\u003c/a\u003e\u003c/h3\u003e\r\n\r\n\u003cstrong\u003eBest for\u003c/strong\u003e marketing-focused teams\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image of HubSpot’s CRM software.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofhubspotscrmsoftware.png\" width=100% height=100% /\u003e\u003ccenter\u003e\u003ccaption\u003e\u003cem\u003e\u003ca href=\"https://www.hubspot.com/products/crm\" rel=\"noopener\" target=\"_blank\"\u003eImage source\u003c/a\u003e\u003c/em\u003e\u003c/caption\u003e\u003c/center\u003e\r\n\r\nHubSpot Sales Hub is a CRM system with a reporting dashboard for reps to store and organize customer information and access analytics. The dashboard can also surface company insights about existing and prospective customers.\r\n\r\nThis pipeline management tool integrates with various communication channels like email and social media. Then, its reporting tools measure conversations across those channels for sales teams to monitor engagement and track deals.\r\n\r\n\r\n\u003ch4\u003eFeatures:\u003c/h4\u003e\r\n\u003cul\u003e\r\n\t\u003cli\u003eReporting dashboard\u003c/li\u003e\r\n\r\n\t\u003cli\u003eCompany insights\u003c/li\u003e\r\n\r\n\t\u003cli\u003eDeal tracking\u003c/li\u003e\r\n\r\n\t\u003cli\u003ePipeline management\u003c/li\u003e\r\n\r\n\u003c/ul\u003e\r\n\r\n\u003cstrong\u003eStarting price:\u003c/strong\u003e Professional plans start at $90 per month/seat, billed annually. A free plan with limited features is available.\r\n\r\n\u003cstrong\u003eFind out more:\u003c/strong\u003e Discover how \u003ca href=\"https://www.zendesk.com/marketplace/apps/support/959977/hubspot-crm-connect/\"\u003eZendesk integrates with HubSpot\u003c/a\u003e, and learn how \u003ca href=\"https://www.zendesk.com/service/comparison/zendesk-vs-hubspot/\"\u003eZendesk and HubSpot compare\u003c/a\u003e for customer service.\r\n\r\n\r\n\u003ch3 id=\"Less Annoying\"\u003e2. \u003ca href=\"https://www.lessannoyingcrm.com/\" rel=\"noopener\" target=\"_blank\"\u003eLess Annoying CRM\u003c/a\u003e\u003c/h3\u003e\r\n\r\n\u003cstrong\u003eBest for\u003c/strong\u003e sales teams with simple needs\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image of Less Annoying’s CRM’s software.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageoflessannoyingscrmsoftware.png\" width=100% height=100% /\u003e\u003ccenter\u003e\u003ccaption\u003e\u003cem\u003e\u003ca href=\"https://www.lessannoyingcrm.com/tour\" rel=\"noopener\" target=\"_blank\"\u003eImage source\u003c/a\u003e\u003c/em\u003e\u003c/caption\u003e\u003c/center\u003e\r\n\r\nLess Annoying is a basic CRM with a pipeline management dashboard that lets reps view contacts, events, files, and other information in one place. It can sync contacts across teams and utilizes a search feature with its contact management system for reps to find prospects.\r\n\r\nAvailable integrations enable teams to share calendars and schedule meetings with Google and Outlook. Reps can also integrate their email to get calendar or task reminders in their inboxes and then prioritize them accordingly. Mobile access allows reps in the field to stay connected with the rest of the team.\r\n\r\n\r\n\u003ch4\u003eFeatures:\u003c/h4\u003e\r\n\u003cul\u003e\r\n\t\u003cli\u003eCalendar and tasks\u003c/li\u003e\r\n\r\n\t\u003cli\u003eSimple pipeline management\u003c/li\u003e\r\n\r\n\t\u003cli\u003eCustomization\u003c/li\u003e\r\n\r\n\t\u003cli\u003eMobile access\u003c/li\u003e\r\n\r\n\u003c/ul\u003e\r\n\r\n\u003cstrong\u003eStarting price:\u003c/strong\u003e Plans start at $15 per user/month. A 30-day free trial is available.\r\n\r\n\r\n\u003ch3 id=\"Sales Creatio\"\u003e3. \u003ca href=\"https://www.creatio.com/sales\" rel=\"noopener\" target=\"_blank\"\u003eSales Creatio\u003c/a\u003e\u003c/h3\u003e\r\n\r\n\u003cstrong\u003eBest for\u003c/strong\u003e mobile reps\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image of Sales Creatio’s CRM software.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofsalescreatioscrmsoftware.png\" width=100% height=100% /\u003e\u003ccenter\u003e\u003ccaption\u003e\u003cem\u003e\u003ca href=\"https://www.creatio.com/sales\" rel=\"noopener\" target=\"_blank\"\u003eImage source\u003c/a\u003e\u003c/em\u003e\u003c/caption\u003e\u003c/center\u003e\r\n\r\nBuilt for midsize businesses and large corporations, Sales Creatio offers CRM software that allows you to manage sales, marketing, and services. Implementation doesn’t require extensive coding or development.\r\n\r\nSales Creatio has a dashboard that gives a 360-degree customer view for monitoring account history and growth over time. The dashboard has field sales capabilities for mobile reps to continue project and pipeline management. It also enables the creation of orders and invoices on the go.\r\n\r\n\r\n\u003ch4\u003eFeatures:\u003c/h4\u003e\r\n\u003cul\u003e\r\n\t\u003cli\u003e360-degree customer view\u003c/li\u003e\r\n\r\n\t\u003cli\u003eField sales\u003c/li\u003e\r\n\r\n\t\u003cli\u003eProject management\u003c/li\u003e\r\n\r\n\t\u003cli\u003eOrders and invoices\u003c/li\u003e\r\n\r\n\u003c/ul\u003e\r\n\r\n\u003cstrong\u003eStarting price:\u003c/strong\u003e Plans start at $140 per month for five users. A 14-day free trial is available.\r\n\r\n\r\n\u003ch3 id=\"Apptivo\"\u003e4. \u003ca href=\"https://www.apptivo.com/solutions/crm/\" rel=\"noopener\" target=\"_blank\"\u003eApptivo\u003c/a\u003e\u003c/h3\u003e\r\n\r\n\u003cstrong\u003eBest for\u003c/strong\u003e teams with developers\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image of Apptivo’s CRM software.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofapptivoscrmsoftware.png\" width=100% height=100% /\u003e\u003ccenter\u003e\u003ccaption\u003e\u003cem\u003e\u003ca href=\"https://www.apptivo.com/solutions/crm/\" rel=\"noopener\" target=\"_blank\"\u003eImage source\u003c/a\u003e\u003c/em\u003e\u003c/caption\u003e\u003c/center\u003e\r\n\r\nApptivo allows you to centralize customer care needs from multiple devices and browsers. In addition to its pipeline management features like a social news feed or drag-and-drop email templates for customer communications, it has integrations to help track customers, analyze data, and more.\r\n\r\nApptivo also features a developer API for companies that have—or can hire—specialists to implement it. It includes different elements like Drag and Drop functionality for designing fields and reports.\r\n\r\n\r\n\u003ch4\u003eFeatures:\u003c/h4\u003e\r\n\u003cul\u003e\r\n\t\u003cli\u003eSocial news feed\u003c/li\u003e\r\n\r\n\t\u003cli\u003eIMAP email integration\u003c/li\u003e\r\n\r\n\t\u003cli\u003eDrag-and-drop email templates\u003c/li\u003e\r\n\r\n\t\u003cli\u003eDeveloper API\u003c/li\u003e\r\n\r\n\u003c/ul\u003e\r\n \r\n\u003cstrong\u003eStarting price:\u003c/strong\u003e Plans start at $15 per user/month, billed annually. A 30-day free trial is available.\r\n\r\n\u003ch3 id=\"Insightly\"\u003e5. \u003ca href=\"https://www.insightly.com/crm/\" rel=\"noopener\" target=\"_blank\"\u003eInsightly\u003c/a\u003e\u003c/h3\u003e\r\n\r\n\u003cstrong\u003eBest for\u003c/strong\u003e businesses with less need for social media integrations\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image of Insightly’s CRM software.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofinsightlycrmsoftware.png\" width=100% height=100% /\u003e\u003ccenter\u003e\u003ccaption\u003e\u003cem\u003e\u003ca href=\"https://www.insightly.com/crm/\" rel=\"noopener\" target=\"_blank\"\u003eImage source\u003c/a\u003e\u003c/em\u003e\u003c/caption\u003e\u003c/center\u003e\r\n\r\nInsightly’s CRM lets teams manage pipelines and track leads while automating sales workflows. It has an automatic address book feature that organizes customer information and allows reps to search and share it. It also has onboarding stages for new customers and reminders for emails and tasks.\r\n\r\nThis CRM enables companies to integrate customer relationship management needs into Google, though not some social media sites like Facebook or LinkedIn. Users can access the tool from different locations since it’s a cloud-based platform.\r\n\r\n\r\n\u003ch4\u003eFeatures:\u003c/h4\u003e\r\n\u003cul\u003e\r\n\t\u003cli\u003eAutomatic address book\u003c/li\u003e\r\n\r\n\t\u003cli\u003eFast search\u003c/li\u003e\r\n\r\n\t\u003cli\u003eWeb-to-contact forms\u003c/li\u003e\r\n\r\n\t\u003cli\u003eFile sharing\u003c/li\u003e\r\n\r\n\u003c/ul\u003e\r\n\r\n\u003cstrong\u003eStarting price:\u003c/strong\u003e Plans start at $29 per user/month, billed annually. A 14-day free trial is available.\r\n\r\n\r\n\u003ch3 id=\"Salesforce Sales Cloud\"\u003e6. \u003ca href=\"https://www.salesforce.com/sales/\" rel=\"noopener\" target=\"_blank\"\u003eSalesforce Sales Cloud\u003c/a\u003e\u003c/h3\u003e\r\n\r\n\u003cstrong\u003eBest for\u003c/strong\u003e companies wanting a complex set-up\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image of Salesforce’s CRM software.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofsalesforcecrmsoftware.png\" width=100% height=100% /\u003e\u003ccenter\u003e\u003ccaption\u003e\u003cem\u003e\u003ca href=\"https://www.salesforce.com/crm/\" rel=\"noopener\" target=\"_blank\"\u003eImage source\u003c/a\u003e\u003c/em\u003e\u003c/caption\u003e\u003c/center\u003e\r\n\r\nSalesforce Sales Cloud users can automate many tasks, like data entry, and streamline their workflow with the CRM. It has features like commission management, lead opportunity management, and call center management to connect reps to relevant teams and surface information they need. It can then analyze that information and assist with sales forecasting.\r\n\r\nHowever, Salesforce isn’t ready from day one—it needs to be built from scratch, which can become costly with expensive technical resources and partnerships. This leads to a high total cost of ownership overall.\r\n\r\n\r\n\u003ch4\u003eFeatures:\u003c/h4\u003e\r\n\u003cul\u003e\r\n\t\u003cli\u003eQuote-to-cash automation\u003c/li\u003e\r\n\r\n\t\u003cli\u003eOpportunity management\u003c/li\u003e\r\n\r\n\t\u003cli\u003eSales forecasting\u003c/li\u003e\r\n\r\n\t\u003cli\u003eDocument management\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\u003cstrong\u003eStarting price:\u003c/strong\u003e Plans start at $165 per user/month, billed annually. A 30-day free trial is available.\r\n\r\n\u003cstrong\u003eFind out more:\u003c/strong\u003e See how \u003ca href=\"https://www.zendesk.com/marketplace/apps/support/10/salesforce/\"\u003eZendesk integrates with Salesforce\u003c/a\u003e and explore how \u003ca href=\"/service/comparison/zendesk-vs-salesforce/\"\u003eZendesk and Salesforce compare\u003c/a\u003e.\r\n\r\n\r\n\u003ch3 id=\"Copper\"\u003e7. \u003ca href=\"https://www.copper.com/\" rel=\"noopener\" target=\"_blank\"\u003eCopper\u003c/a\u003e\u003c/h3\u003e\r\n\r\n\u003cstrong\u003eBest for\u003c/strong\u003e Google integration\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image of Copper’s CRM software.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofcopperscrmsoftware.png\" width=100% height=100% /\u003e\u003ccenter\u003e\u003ccaption\u003e\u003cem\u003e\u003ca href=\"https://www.copper.com/\" rel=\"noopener\" target=\"_blank\"\u003eImage source\u003c/a\u003e\u003c/em\u003e\u003c/caption\u003e\u003c/center\u003e\r\n\r\nCopper features integration with Google Suite. It allows reps to connect their Gmail, Google Calendar, and more to the CRM for project and pipeline management, events, and task updates. Copper users also have access to other integrations besides Google.\r\n\r\nCopper can automate tasks like prospect follow-ups and ensure they’re recurring. Then, it can generate reports on current sales activity to give businesses a view of their current and prospective pipelines. And if your sales team is partially or fully mobile, Copper has an app to connect them in the field.\r\n\r\n\r\n\u003ch4\u003eFeatures:\u003c/h4\u003e\r\n\u003cul\u003e\r\n\t\u003cli\u003ePipeline reporting\u003c/li\u003e\r\n\r\n\t\u003cli\u003eGoogle integration\u003c/li\u003e\r\n\r\n\t\u003cli\u003eProject management\u003c/li\u003e\r\n\r\n\t\u003cli\u003eTask automation\u003c/li\u003e\r\n\r\n\u003c/ul\u003e\r\n\r\n\u003cstrong\u003eStarting price:\u003c/strong\u003e Plans start at $9 per seat/month, billed annually. A 14-day free trial is available.\r\n\r\n\u003cstrong\u003eFind out more:\u003c/strong\u003e Check out how \u003ca href=\"https://www.zendesk.com/marketplace/apps/support/886777/copper-by-fifty4/\"\u003eZendesk integrates with Copper\u003c/a\u003e.\r\n\r\n\u003ch3 id=\"Zoho CRM\"\u003e8. \u003ca href=\"https://www.zoho.com/crm/\" rel=\"noopener\" target=\"_blank\"\u003eZoho CRM\u003c/a\u003e\u003c/h3\u003e\r\n\r\n\u003cstrong\u003eBest for\u003c/strong\u003e sales analytics\r\n\r\n\u003cimg class=\"lazyload no-src\" alt=\"A product image of Zoho’s CRM software.\" data-src=\"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/productimageofzhohocrmsoftware.png\" width=100% height=100% /\u003e\u003ccenter\u003e\u003ccaption\u003e\u003cem\u003e\u003ca href=\"https://www.zoho.com/crm/analytics.html\" rel=\"noopener\" target=\"_blank\"\u003eImage source\u003c/a\u003e\u003c/em\u003e\u003c/caption\u003e\u003c/center\u003e\r\n\r\nZoho CRM provides analytics tools that allow users to monitor various aspects of the sales cycle, including lead analytics, deal management, activity statistics, and email performance. Reps can create dashboards with widgets like charts, target meters, KPIs, and funnels to visualize data.\r\n\r\nThe platform also offers reports that users can search and filter. Users can use templated reports or customize them with different elements. These reports can help identify trends, support data-driven decision-making, and orchestrate customer journeys based on insights.\r\n\r\n\r\n\u003ch4\u003eFeatures:\u003c/h4\u003e\r\n\u003cul\u003e\r\n\t\u003cli\u003eWorkflow automation\u003c/li\u003e\r\n\r\n\t\u003cli\u003eDeal management\u003c/li\u003e\r\n\r\n\t\u003cli\u003eProcess management\u003c/li\u003e\r\n\r\n\t\u003cli\u003eJourney orchestration\u003c/li\u003e\r\n\r\n\u003c/ul\u003e\r\n\r\n\u003cstrong\u003eStarting price:\u003c/strong\u003e Plans start at $14 per user/month, billed annually. A 15-day free trial is available.\r\n\r\n\u003cstrong\u003eFind out more:\u003c/strong\u003e Find out how \u003ca href=\"https://www.zendesk.com/marketplace/apps/support/88627/zoho-crm/\"\u003eZendesk integrates with Zoho CRM\u003c/a\u003e, and read more about how \u003ca href=\"/service/comparison/zendesk-vs-zoho/\"\u003eZendesk and Zoho compare\u003c/a\u003e.\r\n\r\n\u003cspan id=\"How to choose the right CRM software\"\u003e\u003c/span\u003e","tier-copy-image":"","tier-video-id":""},{"tier-copy-headline":"How to choose the right CRM software","tier-copy-body":"There’s a variety of CRM solutions to pick from, each with its own blend of features and functions. Here’s what to look for to ensure you get the best CRM for your unique needs.\r\n\r\n\u003ch3\u003ePrioritize time to value\u003c/h3\u003e\r\n\r\nSpending time and money to implement and learn a new and complicated system doesn’t benefit your company. You want a CRM with fast time to value. You’ll see lower ownership costs and be able to hit the ground running in no time when the product offers:\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003e\u003cstrong\u003eA user-friendly interface:\u003c/strong\u003e An intuitive platform allows you to start using the CRM in just a few hours and have it fully set up within days or weeks instead of months or years.\u003c/li\u003e\r\n\t\u003cli\u003e\u003cstrong\u003eCustomization:\u003c/strong\u003e A wide array of out-of-the-box integrations and powerful APIs let you customize the software to fit your needs without the support of expensive outside consultants—saving you time and money.\u003c/li\u003e\r\n\t\u003cli\u003e\u003cstrong\u003eEasy administration:\u003c/strong\u003e Minimal admin needs mean less money spent on expensive support and resources—and more time to focus on your customers.\u003c/li\u003e\r\n\r\n\u003c/ul\u003e\r\n\r\n\r\n\u003ch3\u003eLook for a tool with a simple setup\u003c/h3\u003e\r\n\r\nSome CRMs are hard to install and configure, meaning you might need to hire someone to manage them for you. Choose a CRM you can install easily so you can get up and running quickly without developers.\r\n\r\nNo matter the size of your organization, finding a CRM with a simple setup is incredibly beneficial. For example, \u003ca href=\"/sell/crm/startups/\"\u003eCRM for startups\u003c/a\u003e needs to be ready from day one to avoid wasting precious time—startups have hectic schedules, so learning a new system could fall by the wayside for them. Meanwhile, enterprise companies need something their employees can start using immediately so they don’t skip a beat.\r\n\r\n\u003ch3\u003eEnsure it integrates with your CX tool\u003c/h3\u003e\r\n\r\nIt’s important to pick a CRM with an open and flexible platform that respects your current customer experience (CX) implementations and works with your existing tech stack. By combining all your systems and customer data, you’ll gain a complete customer view and a deeper understanding of your audience.\r\n\r\n\u003ch3\u003eGo for a lower total cost of ownership\u003c/h3\u003e\r\n\r\nA CRM’s total cost of ownership (TCO) shows its long-term value. By buying high-quality CRM software for sales, you can ensure your solution is worth the investment. Luckily, it’s easy to spot the options you shouldn’t go for—they might make you pay for things like:\r\n\r\n\u003cul\u003e\r\n\t\u003cli\u003eImplementation costs\u003c/li\u003e\r\n\r\n\t\u003cli\u003eMaintenance fees\u003c/li\u003e\r\n\r\n\t\u003cli\u003eConsultants\u003c/li\u003e\r\n\r\n\t\u003cli\u003eAdd-ons\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\nSome customer relationship management software offers a free version but charges for the functions you really want. Remember—you get what you pay for. Consider investing in a top-notch CRM that will pay for itself in the long run.\r\n\r\n\u003ch3\u003eExpand access with mobile sales management\u003c/h3\u003e\r\n\r\nThere’s an app for everything, and CRM is no exception. Several CRM providers offer mobile access for smartphones and tablets, allowing sales teams and managers to monitor their activities, goals, and tasks when they’re away from their desks. This feature is especially helpful for field sales reps who don’t want to sacrifice productivity when they’re on the road.\r\n\r\n\u003cspan id=\"Frequently asked questions\"\u003e\u003c/span\u003e","tier-copy-image":"","tier-video-id":""},{"tier-copy-headline":"Frequently asked questions","tier-copy-body":"\u003cdiv class=\"accordion theme-default js-accordion faq-accordion\"\u003e\r\n  \u003cdiv class=\"accordion-item\"\u003e\r\n    \u003cdiv class=\"accordion-closed\"\u003e\r\n      \u003ch3\u003eDoes CRM software use AI?\u003c/h3\u003e\r\n    \u003c/div\u003e\r\n    \u003cdiv class=\"accordion-open\"\u003e\r\n      \u003cp\u003eSome CRM software uses AI, but its scope is still limited if it can’t integrate with a CX-focused service solution. Luckily, a complete solution like Zendesk has fully compatible sales and service solutions and has been integrating AI with CX for nearly a decade. Plus, \u003ca href=\"/service/ai/\"\u003eZendesk AI\u003c/a\u003e is pre-trained on billions of CX interactions to inform the most knowledgeable and accurate customer interactions.\u003c/p\u003e\r\n    \u003c/div\u003e\r\n  \u003c/div\u003e\r\n  \u003cdiv class=\"accordion-item\"\u003e\r\n    \u003cdiv class=\"accordion-closed\"\u003e\r\n      \u003ch3\u003eWhat is a cloud-based CRM software?\u003c/h3\u003e\r\n    \u003c/div\u003e\r\n    \u003cdiv class=\"accordion-open\"\u003e\r\n      \u003cp\u003e\u003ca href=\"/sell/crm/cloud/\"\u003eCloud-based CRM\u003c/a\u003e software is a customer relationship management system hosted on remote servers. Unlike a traditional on-premise \u003ca href=\"/blog/crm-process/\"\u003eCRM process\u003c/a\u003e, cloud-based CRMs allow users to access customer data and manage interactions from any device with an internet connection. This setup offers flexibility and ease of integration with other tools.\u003c/p\u003e\r\n    \u003c/div\u003e\r\n  \u003c/div\u003e\r\n  \u003cdiv class=\"accordion-item\"\u003e\r\n    \u003cdiv class=\"accordion-closed\"\u003e\r\n      \u003ch3\u003eHow much does CRM software cost?\u003c/h3\u003e\r\n    \u003c/div\u003e\r\n    \u003cdiv class=\"accordion-open\"\u003e\r\n      \u003cp\u003eCRM software varies in cost based on its features, provider, and scale. Whether a plan is designed for one sales rep or an enterprise team will greatly affect the monthly cost. Some small business plans might also have steep costs with features that aren’t useful for lean teams.\u003c/p\u003e\r\n    \u003c/div\u003e\r\n  \u003c/div\u003e\r\n\u003c/div\u003e\r\n","tier-copy-image":"","tier-video-id":""}],"_yoast_wpseo_focuskw":"CRM software","_yoast_wpseo_sitemap-html-include":"-","_trash_the_other_posts":"0","tier-breadcrumb-text":"What is CRM software?","tier-bg-hero-color":"4","tier-cta-1-text":"Try customer service software for free","tier-cta-1-url":"/register/","tier-center-screen-checkbox":"1","tier-center-screen-headline":"From CRM to customer service that truly listens","tier-center-screen-body":"\u003cspan id=\"From CRM to customer service that truly listens\"\u003e\u003c/span\u003e\r\n\r\nCRM software helps you track relationships, but customers expect more than being logged in a system—they expect to be understood. Many businesses try to connect sales and service with patchwork solutions, only to create silos and added costs.\r\n\r\nZendesk for customer service gives you the full picture. By unifying your existing systems into a secure, AI-powered platform, Zendesk makes it simple to deliver personalized support, foster collaboration across departments, and keep every customer interaction connected. That way, your customers feel heard, your agents stay productive, and your business grows without the burden of outdated tools.","tier-cta-checkbox":"1","tier-cta-headline":"Start your free trial of customer service software","tier-cta-2-text":"Free trial ","tier-cta-2-url":"/register/","tier-hero-description":"Sales teams need advanced tools to capture and keep customer attention. The days of flipping through Rolodexes to find information are long gone—companies that aren’t using a CRM are missing out on potential leads and might not be managing their customer accounts effectively.\r\n\r\nA CRM helps sales teams organize and use information for a full view of the customer, driving productivity and helping deliver a personalized \u003ca href=\"/blog/why-companies-should-invest-in-the-customer-experience/\"\u003ecustomer experience (CX)\u003c/a\u003e. Let’s look at nine examples of CRM tools and see how the best CRM software can help your sales team meet and exceed their goals and strengthen customer relationships.\r\n\r\n\u003cul\u003e\r\n\u003cli\u003e\u003ca href=\"#What is CRM software?\"\u003eWhat is CRM software?\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#How does a CRM work?\"\u003eHow does a CRM work?\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#Top benefits of CRM software\"\u003eTop benefits of CRM software\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#The 8 best CRM software of 2025\"\u003eThe 8 best CRM software of 2024\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#How to choose the right CRM software\"\u003eHow to choose the right CRM software\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#Frequently asked questions\"\u003eFrequently asked questions\u003c/a\u003e\u003c/li\u003e\r\n\u003cli\u003e\u003ca href=\"#From CRM to customer service that truly listens\"\u003eFrom CRM to customer service that truly listens\u003c/a\u003e\u003c/li\u003e\r\n\u003c/ul\u003e\r\n\r\n\r\n\u003cspan id=\"What is CRM software?\"\u003e\u003c/span\u003e","tier-copy-nav-button-text":"LEARN MORE","tier-copy-nav-button-url":"/sell/","tier-center-cta-text":"Get the free trial of customer service software","tier-center-cta-url":"/register/","_wp_old_slug":"crm-software-2","tier-hero-ctas":[{"tier-hero-cta-text":"","tier-hero-cta-url":""}],"tier-footer-ctas":[{"tier-footer-cta-text":"","tier-footer-cta-url":""}],"tier-hero-image":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/heroimageforcrmsoftware.jpg","tier-hero-subheading":"Customer relationship management software helps strengthen customer relationships and build loyalty. Try an intuitive, customizable CRM tool.","tier-hero-headline":"What is CRM software? 8 best CRM tools of 2025","tier-resource-checkbox":"1","tier-resource-headline":"Related CRM software guides","tier-resource-description":"Keep exploring the wonderful world of CRM software, customer management systems, and other sales tools.","tier-resource-links":"\u003ca href=\"/sell/crm/simple/\"\u003eSimple CRM\u003c/a\u003e\r\n\u003ca href=\"/sell/crm/cloud/\"\u003eCloud CRM\u003c/a\u003e\r\n\u003ca href=\"/sell/crm/nonprofit/\"\u003eNonprofit CRMs\u003c/a\u003e\r\n\u003ca href=\"/sell/crm/free/\"\u003eFree CRM software\u003c/a\u003e\r\n\u003ca href=\"/sell/features/lead-and-opportunity-scoring/\"\u003eLead scoring software\u003c/a\u003e\r\n\r\n\u003ca href=\"/sell/features/sales-force-automation/\"\u003eSales force automation\u003c/a\u003e\r\n\u003ca href=\"/sell/features/lead-generation-software/\"\u003eLead generation software\u003c/a\u003e\r\n\u003ca href=\"/sell/crm/small-business/\"\u003eCRM for small businesses\u003c/a\u003e\r\n\u003ca href=\"/sell/crm/custom/\"\u003eCustomized CRM guide\u003c/a\u003e\r\n\u003ca href=\"/sell/crm/contact-management-software/\"\u003eContact management software\u003c/a\u003e","_wp_old_date":"2022-10-01","last_modified_by":"srakshe","tier-in-page-promo-enable":"1","tier-in-page-promo-img":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/womanreachingforforanapple.png","tier-in-page-promo-headline":"Try a sales CRM software for free","tier-in-page-promo-body":"Start using Zendesk for free in only 30 seconds.","tier-in-page-promo-cta-text":"Free trial ","tier-in-page-promo-cta-link":"/register/","tier-subheading":"A comprehensive guide to the 8 best CRM softwares of 2025","canonical":"https://www.zendesk.com/sell/crm/","seoTitle":"What is CRM software? 8 best CRM tools of 2025","seoDescription":"CRM software helps businesses strengthen customer relationships and improve retention. Find the top solution with this guide.","seoImage":"https://web-assets.zendesk.com/images/social-share/zendesk-champions-of-customer-service-4.png","twitterImage":"https://web-assets.zendesk.com/images/social-share/zendesk-champions-of-customer-service-4.png","robots":"index,max-snippet:-1,max-image-preview:large,max-video-preview:-1,follow","path":"/sell/crm/","title":"What is CRM software? 8 best CRM tools of 2025","publishedAt":"2022-09-22 00:09:29","updatedAt":"2025-08-26 10:00:05","updatedAtFormatted":"August 26, 2025","content":"","related":[{"key":"postBlock-609406","image":{"src":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/erpvscrm.jpg","alt":""},"link":"/blog/erp-vs-crm-whats-difference/","title":"ERP vs. CRM: Differences, benefits, and software integration","text":"ERP and CRM systems track data and streamline core processes, working together to take your business to the next level."},{"key":"postBlock-457811","image":{"src":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/crmstrategy.jpg","alt":""},"link":"/blog/create-sales-crm-strategy/","title":"How to create a CRM strategy and why you need one in 2025","text":"With a CRM strategy, your team will be able to fully utilize the tool to close more sales, boost efficiency, and improve prospects’ experience"},{"key":"postBlock-514761","image":{"src":"https://d1eipm3vz40hy0.cloudfront.net/images/blog/customer-relationship-marketing-blog-header.png","alt":""},"link":"/blog/customer-relationship-marketing/","title":"What is relationship marketing? A guide for 2025","text":"The differences between customer relationship marketing and customer relationship management can be confusing. Learn the definition of each in this post!"},{"key":"postBlock-14287","image":{"src":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/customerconversations.jpg","alt":""},"link":"/blog/4-strategies-for-managing-the-customer-conversation/","title":"4 strategies for managing customer conversations","text":"Discover four strategies to effectively manage the customer conversation and create quality relationships."}],"promo":{"heading":"Try a sales CRM software for free","body":"Start using Zendesk for free in only 30 seconds.","link":{"href":"/register/","size":"small","children":"Free trial "},"image":{"src":"https://d1eipm3vz40hy0.cloudfront.net/images/AMER/womanreachingforforanapple.png"}}},"preview":false,"id":502771,"locale":"us"},"__lang":"us","__namespaces":{"header":{"arialabel_search":"Search","arialabel_toggle":"Toggle Mobile Menu","blog":"Blog","brand_logoname_blog":"Zendesk Blog","brand_subtitle_newsroom":"Company news and announcements","contact_us":"Contact us","dropdown_company":"Company","dropdown_company_about":"About us","dropdown_company_accessibility":"Accessibility Plan","dropdown_company_careers":"Careers","dropdown_company_dei":"Diversity \u0026 Inclusion","dropdown_company_belonging":"Inclusion \u0026 Belonging","dropdown_company_events":"Events","dropdown_company_investor":"Investors","dropdown_company_legal":"Legal","dropdown_company_press":"Press","dropdown_company_sustainability":"Sustainability","dropdown_contact_sales":"Contact Sales","dropdown_language_mobile":"Language","dropdown_pricing":"Pricing","dropdown_products":"Products","dropdown_products_marketplace_subtitle":"Apps, integrations, and partners","dropdown_products_platform_subtitle":"Fast, open, and flexible","dropdown_products_platform_title":"Sunshine Platform","dropdown_resources":"Resources","dropdown_resources_blog_subtitle":"Guides, reports, and best practices","dropdown_resources_community_subtitle":"Connect, learn, and engage with Zendesk 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businesses","dropdown_solutions_startups_subtitle":"Get off on the right foot","dropdown_solutions_startups_title":"Startups","dropdowns_customer_service_pricing_subtitle":"The complete customer service solution","dropdowns_customer_service_pricing_title":"Zendesk for customer service","dropdowns_customer_service_title":"Zendesk for customer service","dropdowns_employee_service_pricing_subtitle":"The modern employee service solution","dropdowns_employee_service_pricing_title":"Zendesk for employee service","dropdowns_employee_service_subtitle":"Treat employees like customers","dropdowns_employee_service_title":"Zendesk for employee service","dropdowns_sell_subtitle":"The modern sales solution","dropdowns_sell_title":"Zendesk for sales","dropdowns_service_subtitle":"The complete service solution","dropdowns_service_title":"Zendesk for service","expand_trigger_mobile":"More","marketplace":"Marketplace","mobile_trial_cta":"Start free trial","navlink_customers":"Customer Story","navlink_demo":"Demo","navlink_local_help_center_title":"Product support","navlink_zendesk_help_center_title":"Zendesk Help center","newsroom":"Newsroom","newsroom_navlink_media":"Media resources","newsroom_navlink_press_releases":"Press releases","primary_btn":"Free trial","primary_btn_blog":"Start free trial","primary_btn_newsroom":"Contact","return_to_homepage":"Go to Zendesk homepage","secondary_btn_demo":"Watch demo","secondary_btn_login":"Sign in","secondary_btn_pricing":"Buy now","skip_to_main_content":"Skip to main content"},"footer":{"col_company":"Company","col_company_about":"About us","col_company_accessibility":"Accessibility Plan","col_company_careers":"Careers","col_company_contact":"Contact us","col_company_dei":"Diversity \u0026 Inclusion","col_company_belonging":"Inclusion \u0026 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