Website Builders Schema

Atomic Attributes

NameLabelKindUnit / ValuesDirectionTransform
monthly_price_minLowest Monthly PricenumericUSD↓ Lowerlog1p
monthly_price_maxHighest Monthly PricenumericUSD↓ Lowerlog1p
free_plan_availableFree Plan Availableboolean---
trial_daysFree Trial Lengthnumericdays↑ Higheridentity
money_back_daysMoney-back Guaranteenumericdays↑ Higheridentity
templates_countNumber of Templatesnumeric-↑ Higherlog1p
customizable_templatesTemplates Fully Customizableboolean---
templates_qualityTemplate Design Qualityordinal
1.00Excellent
0.80Good
0.50Mixed
0.00Poor
--
template_switching_difficultyEase of Changing Templateordinal
1.00Easy
0.40Difficult
0.20Cannot switch after initial selection
0.10Requires republishing entire site
0.00Cannot switch templates
--
visual_editorVisual (What You See Is What You Get) Editorboolean---
drag_and_dropDrag & Drop Editorboolean---
code_editorBuilt-in Code Editor / Developer Modeboolean---
custom_cssCustom CSS Supportboolean---
custom_jsCustom JavaScript Supportboolean---
membership_featuresMemberships / User Loginsboolean---
gated_contentGated / Paid Content Supportboolean---
ecommerceEcommerce Functionalityboolean---
unlimited_productsUnlimited Productsboolean---
product_limitProduct Limit (if any)numericcount↑ Higherlog1p
supports_digital_productsSupports Digital / Downloadable Productsboolean---
supports_subscriptionsSubscription / Recurring Payments Supportboolean---
inventory_notificationsLow-stock / Out-of-stock Notificationsboolean---
abandoned_cart_recoveryAbandoned Cart Recoveryboolean---
payment_processing_fees_percentNative Transaction Feesnumericpercent↓ Loweridentity
shipping_integrationsShipping / Fulfillment Integrationsboolean---
tax_managementBuilt-in Tax Toolsboolean---
app_store_countThird-party Apps / Extensionsnumeric-↑ Higherlog1p
third_party_integrations_countDirect Integrations (3rd-party services)numeric-↑ Higherlog1p
api_accessPublic API / Developer Accessboolean---
requires_apps_for_advancedRequires Apps for Core Advanced Featuresboolean---
seo_featuresBuilt-in SEO Featuresboolean---
bloggingBlogging Platformboolean---
google_shopping_integrationGoogle Shopping / Merchant Integrationboolean---
google_analytics_integrationGoogle Analytics Integrationboolean---
email_marketingBuilt-in Email Marketingboolean---
ai_toolsAI-assisted Tools (site generation, content, etc.)boolean---
ai_tools_strengthAI Tools Capabilityordinal
1.00Advanced
0.60Standard
0.30Basic
0.00None
--
support_live_chatLive Chat Supportboolean---
support_emailEmail / Ticket Supportboolean---
support_phonePhone Supportboolean---
support_chatbotAutomated Chatbot Supportboolean---
support_response_time_minsSupport Median Response Timenumericminutes↓ Lowerlog1p
support_qualitySupport Qualityordinal
1.00Excellent
0.60Good
0.30Mixed
0.00Poor
--
hosting_includedHosting Includedboolean---
uptime_percentageUptime Guarantee / Observed Uptimenumericpercent↑ Higheridentity
cdn_includedCDN Includedboolean---
backupsBackups Availableboolean---
backups_automatedAutomated / Scheduled Backupsboolean---
server_performance_scoreServer Performance / Speed Scorenumeric-↑ Higheridentity
scalability_suitabilitySuitability for Large / Complex Sitesordinal
1.00High
0.40Limited
0.00None
--
ssl_includedSSL Certificates Includedboolean---
backups_available_for_free_plansBackups Available on Free/Basic Plansboolean---
target_audiencePrimary Target Audiencenominal
Beginners
Small Business
Creative Professionals
Agencies
Enterprise
--

Composite Attributes

NameLabelTypeWeight
Affordabilityaffordability
monthly_price_minLowest Monthly Pricenumeric_inverse_ecdf0.50
monthly_price_maxHighest Monthly Pricenumeric_inverse_ecdf0.50
Ease of Useease_of_use
visual_editorVisual (What You See Is What You Get) Editoratomic0.20
drag_and_dropDrag & Drop Editoratomic0.20
code_editorBuilt-in Code Editor / Developer Modeatomic0.20
customizable_templatesTemplates Fully Customizableatomic0.20
support_live_chatLive Chat Supportatomic0.10
support_emailEmail / Ticket Supportatomic0.10
Templatestemplates
templates_countNumber of Templatesnumeric_ecdf0.40
templates_qualityTemplate Design Qualitycategorical_map0.40
template_switching_difficultyEase of Changing Templatecategorical_map0.20
Ecommerce Featuresecommerce_features
ecommerceEcommerce Functionalityatomic0.20
unlimited_productsUnlimited Productsatomic0.20
product_limitProduct Limit (if any)numeric_ecdf0.20
supports_digital_productsSupports Digital / Downloadable Productsatomic0.20
supports_subscriptionsSubscription / Recurring Payments Supportatomic0.20
Support Qualitysupport_quality
support_response_time_minsSupport Median Response Timenumeric_inverse_ecdf0.40
support_qualitySupport Qualitycategorical_map0.30
support_phonePhone Supportatomic0.10
support_chatbotAutomated Chatbot Supportatomic0.10
support_live_chatLive Chat Supportatomic0.10
Functionalityfunctionality
membership_featuresMemberships / User Loginsatomic0.20
gated_contentGated / Paid Content Supportatomic0.20
abandoned_cart_recoveryAbandoned Cart Recoveryatomic0.20
inventory_notificationsLow-stock / Out-of-stock Notificationsatomic0.20
payment_processing_fees_percentNative Transaction Feesnumeric_inverse_ecdf0.20
Reliabilityreliability
uptime_percentageUptime Guarantee / Observed Uptimenumeric_ecdf0.30
backupsBackups Availableatomic0.20
backups_automatedAutomated / Scheduled Backupsatomic0.20
ssl_includedSSL Certificates Includedatomic0.20
cdn_includedCDN Includedatomic0.10
Integration Capabilitiesintegration_capabilities
app_store_countThird-party Apps / Extensionsnumeric_ecdf0.40
third_party_integrations_countDirect Integrations (3rd-party services)numeric_ecdf0.40
api_accessPublic API / Developer Accessatomic0.20

Preferences

AttributeTypeSlider LabelMin LabelMax Label
Lowest Monthly Price
monthly_price_min
atomicLowest Monthly PriceHigh PriceLow Price
Highest Monthly Price
monthly_price_max
atomicHighest Monthly PriceLow PriceHigh Price
Free Plan Available
free_plan_available
atomicFree Plan AvailableNo Free PlanFree Plan
Free Trial Length
trial_days
atomicFree Trial LengthNo TrialLong Trial
Money-back Guarantee
money_back_days
atomicMoney-back GuaranteeNo GuaranteeLong Guarantee
Number of Templates
templates_count
atomicNumber of TemplatesFew TemplatesMany Templates
Templates Fully Customizable
customizable_templates
atomicTemplates Fully CustomizableNot CustomizableFully Customizable
Template Design Quality
templates_quality
atomicTemplate Design QualityOutdatedExcellent
Ease of Changing Template
template_switching_difficulty
atomicEase of Changing TemplateCannot ChangeEasy Switch
Visual (What You See Is What You Get) Editor
visual_editor
atomicVisual EditorNo Visual EditorVisual Editor
Drag & Drop Editor
drag_and_drop
atomicDrag & Drop EditorNo Drag & DropDrag & Drop
Built-in Code Editor / Developer Mode
code_editor
atomicBuilt-in Code EditorNo Code EditorCode Editor
Custom CSS Support
custom_css
atomicCustom CSS SupportNo CSS SupportCSS Support
Custom JavaScript Support
custom_js
atomicCustom JavaScript SupportNo JS SupportJS Support
Memberships / User Logins
membership_features
atomicMembership FeaturesNo MembershipsMemberships Available
Gated / Paid Content Support
gated_content
atomicGated Content SupportNo Gated ContentGated Content
Ecommerce Functionality
ecommerce
atomicEcommerce FunctionalityNo EcommerceEcommerce Available
Unlimited Products
unlimited_products
atomicUnlimited ProductsLimited ProductsUnlimited Products
Product Limit (if any)
product_limit
atomicProduct LimitFew ProductsMany Products
Supports Digital / Downloadable Products
supports_digital_products
atomicSupports Digital ProductsNo Digital SupportDigital Support
Subscription / Recurring Payments Support
supports_subscriptions
atomicSubscription SupportNo SubscriptionsSubscription Support
Low-stock / Out-of-stock Notifications
inventory_notifications
atomicLow-stock NotificationsNo NotificationsNotifications Included
Abandoned Cart Recovery
abandoned_cart_recovery
atomicAbandoned Cart RecoveryNo RecoveryRecovery Available
Native Transaction Fees
payment_processing_fees_percent
atomicNative Transaction FeesHigh FeesLow Fees
Shipping / Fulfillment Integrations
shipping_integrations
atomicShipping IntegrationsNo IntegrationsIntegrations Available
Built-in Tax Tools
tax_management
atomicBuilt-in Tax ToolsNo Tax ToolsTax Tools Included
Third-party Apps / Extensions
app_store_count
atomicThird-party AppsFew AppsMany Apps
Direct Integrations (3rd-party services)
third_party_integrations_count
atomicDirect IntegrationsFew IntegrationsMany Integrations
Public API / Developer Access
api_access
atomicPublic API AccessNo APIAPI Access
Requires Apps for Core Advanced Features
requires_apps_for_advanced
atomicRequires Apps for FeaturesNo RequirementsRequires Apps
Built-in SEO Features
seo_features
atomicBuilt-in SEO FeaturesNo SEO FeaturesSEO Features Available
Blogging Platform
blogging
atomicBlogging PlatformNo BloggingBlogging Available
Google Shopping / Merchant Integration
google_shopping_integration
atomicGoogle Shopping IntegrationNo IntegrationIntegration Available
Google Analytics Integration
google_analytics_integration
atomicGoogle Analytics IntegrationNo AnalyticsAnalytics Available
Built-in Email Marketing
email_marketing
atomicBuilt-in Email MarketingNo Email ToolsEmail Tools Included
AI-assisted Tools (site generation, content, etc.)
ai_tools
atomicAI-assisted ToolsNo AI ToolsAI Tools Available
AI Tools Capability
ai_tools_strength
atomicAI Tools CapabilityBasic AI ToolsAdvanced AI Tools
Live Chat Support
support_live_chat
atomicLive Chat SupportNo Live ChatLive Chat Available
Email / Ticket Support
support_email
atomicEmail SupportNo Email SupportEmail Support Available
Phone Support
support_phone
atomicPhone SupportNo Phone SupportPhone Support Available
Automated Chatbot Support
support_chatbot
atomicChatbot SupportNo ChatbotChatbot Available
Support Median Response Time
support_response_time_mins
atomicSupport Response TimeLong WaitFast Response
Support Quality
support_quality
atomicSupport QualityMixed QualityTop-tier Support
Hosting Included
hosting_included
atomicHosting IncludedNo HostingHosting Included
Uptime Guarantee / Observed Uptime
uptime_percentage
atomicUptime GuaranteeLow UptimeHigh Uptime
CDN Included
cdn_included
atomicCDN IncludedNo CDNCDN Available
Backups Available
backups
atomicBackups AvailableNo BackupsBackups Available
Automated / Scheduled Backups
backups_automated
atomicAutomated BackupsNo AutomationAutomated Backups
Server Performance / Speed Score
server_performance_score
atomicServer PerformanceLow PerformanceHigh Performance
Suitability for Large / Complex Sites
scalability_suitability
atomicScalability SuitabilityNot SuitableHighly Suitable
SSL Certificates Included
ssl_included
atomicSSL Certificates IncludedNo SSLSSL Included
Backups Available on Free/Basic Plans
backups_available_for_free_plans
atomicBackups on Free PlansNo BackupsBackups Available
Primary Target Audience
target_audience
atomicPrimary Target AudiencePrefer NotPrefer
Affordability
affordability
compositeAffordabilityHigh CostLow Cost
Ease of Use
ease_of_use
compositeEase of UseComplex SetupSimple Setup
Templates
templates
compositeTemplatesPoor TemplatesGreat Templates
Ecommerce Features
ecommerce_features
compositeEcommerce FeaturesBasic FeaturesAdvanced Features
Support Quality
support_quality
compositeSupport QualityLow SupportHigh Support
Functionality
functionality
compositeFunctionalityLimited FeaturesComprehensive Features
Reliability
reliability
compositeReliabilityUnreliableHighly Reliable
Integration Capabilities
integration_capabilities
compositeIntegration CapabilitiesFew IntegrationsMany Integrations

Presets

Balanced

Default

Even mix for typical website builder needs across business sites, portfolios, and landing pages.

Affordability+0.30
Ease of Use+0.30
Templates+0.30
Ecommerce Features+0.30
Support Quality+0.30
Functionality+0.30
Reliability+0.30
Integration Capabilities+0.30

Budget

For bootstrapped sites built with website builders where low monthly cost matters most.

Affordability+0.95
Ease of Use+0.45
Templates+0.15
Ecommerce Features+0.20
Support Quality+0.15
Functionality+0.15
Reliability+0.20
Integration Capabilities+0.10

Storefront

For online stores built on website builders, prioritizing strong ecommerce tools and dependable uptime.

Affordability+0.20
Ease of Use+0.20
Templates+0.15
Ecommerce Features+0.95
Support Quality+0.20
Functionality+0.20
Reliability+0.50
Integration Capabilities+0.20

No-Code

For non-technical users building sites in a website builder with maximum simplicity and guidance.

Affordability+0.20
Ease of Use+0.95
Templates+0.20
Ecommerce Features+0.10
Support Quality+0.50
Functionality+0.15
Reliability+0.20
Integration Capabilities+0.10

Advanced

For power users who need deep customization and rich plugin/API support in a website builder.

Affordability+0.10
Ease of Use+0.10
Templates+0.15
Ecommerce Features+0.20
Support Quality+0.20
Functionality+0.95
Reliability+0.20
Integration Capabilities+0.50