| Name | Label | Kind | Unit / Values | Direction | Transform |
|---|---|---|---|---|---|
| monthly_price_min | Lowest Monthly Price | numeric | USD | ↓ Lower | log1p |
| monthly_price_max | Highest Monthly Price | numeric | USD | ↓ Lower | log1p |
| free_plan_available | Free Plan Available | boolean | - | - | - |
| trial_days | Free Trial Length | numeric | days | ↑ Higher | identity |
| money_back_days | Money-back Guarantee | numeric | days | ↑ Higher | identity |
| templates_count | Number of Templates | numeric | - | ↑ Higher | log1p |
| customizable_templates | Templates Fully Customizable | boolean | - | - | - |
| templates_quality | Template Design Quality | ordinal | 1.00Excellent 0.80Good 0.50Mixed 0.00Poor | - | - |
| template_switching_difficulty | Ease of Changing Template | ordinal | 1.00Easy 0.40Difficult 0.20Cannot switch after initial selection 0.10Requires republishing entire site 0.00Cannot switch templates | - | - |
| visual_editor | Visual (What You See Is What You Get) Editor | boolean | - | - | - |
| drag_and_drop | Drag & Drop Editor | boolean | - | - | - |
| code_editor | Built-in Code Editor / Developer Mode | boolean | - | - | - |
| custom_css | Custom CSS Support | boolean | - | - | - |
| custom_js | Custom JavaScript Support | boolean | - | - | - |
| membership_features | Memberships / User Logins | boolean | - | - | - |
| gated_content | Gated / Paid Content Support | boolean | - | - | - |
| ecommerce | Ecommerce Functionality | boolean | - | - | - |
| unlimited_products | Unlimited Products | boolean | - | - | - |
| product_limit | Product Limit (if any) | numeric | count | ↑ Higher | log1p |
| supports_digital_products | Supports Digital / Downloadable Products | boolean | - | - | - |
| supports_subscriptions | Subscription / Recurring Payments Support | boolean | - | - | - |
| inventory_notifications | Low-stock / Out-of-stock Notifications | boolean | - | - | - |
| abandoned_cart_recovery | Abandoned Cart Recovery | boolean | - | - | - |
| payment_processing_fees_percent | Native Transaction Fees | numeric | percent | ↓ Lower | identity |
| shipping_integrations | Shipping / Fulfillment Integrations | boolean | - | - | - |
| tax_management | Built-in Tax Tools | boolean | - | - | - |
| app_store_count | Third-party Apps / Extensions | numeric | - | ↑ Higher | log1p |
| third_party_integrations_count | Direct Integrations (3rd-party services) | numeric | - | ↑ Higher | log1p |
| api_access | Public API / Developer Access | boolean | - | - | - |
| requires_apps_for_advanced | Requires Apps for Core Advanced Features | boolean | - | - | - |
| seo_features | Built-in SEO Features | boolean | - | - | - |
| blogging | Blogging Platform | boolean | - | - | - |
| google_shopping_integration | Google Shopping / Merchant Integration | boolean | - | - | - |
| google_analytics_integration | Google Analytics Integration | boolean | - | - | - |
| email_marketing | Built-in Email Marketing | boolean | - | - | - |
| ai_tools | AI-assisted Tools (site generation, content, etc.) | boolean | - | - | - |
| ai_tools_strength | AI Tools Capability | ordinal | 1.00Advanced 0.60Standard 0.30Basic 0.00None | - | - |
| support_live_chat | Live Chat Support | boolean | - | - | - |
| support_email | Email / Ticket Support | boolean | - | - | - |
| support_phone | Phone Support | boolean | - | - | - |
| support_chatbot | Automated Chatbot Support | boolean | - | - | - |
| support_response_time_mins | Support Median Response Time | numeric | minutes | ↓ Lower | log1p |
| support_quality | Support Quality | ordinal | 1.00Excellent 0.60Good 0.30Mixed 0.00Poor | - | - |
| hosting_included | Hosting Included | boolean | - | - | - |
| uptime_percentage | Uptime Guarantee / Observed Uptime | numeric | percent | ↑ Higher | identity |
| cdn_included | CDN Included | boolean | - | - | - |
| backups | Backups Available | boolean | - | - | - |
| backups_automated | Automated / Scheduled Backups | boolean | - | - | - |
| server_performance_score | Server Performance / Speed Score | numeric | - | ↑ Higher | identity |
| scalability_suitability | Suitability for Large / Complex Sites | ordinal | 1.00High 0.40Limited 0.00None | - | - |
| ssl_included | SSL Certificates Included | boolean | - | - | - |
| backups_available_for_free_plans | Backups Available on Free/Basic Plans | boolean | - | - | - |
| target_audience | Primary Target Audience | nominal | Beginners Small Business Creative Professionals Agencies Enterprise | - | - |
| Name | Label | Type | Weight |
|---|---|---|---|
| Affordabilityaffordability | |||
| monthly_price_min | Lowest Monthly Price | numeric_inverse_ecdf | 0.50 |
| monthly_price_max | Highest Monthly Price | numeric_inverse_ecdf | 0.50 |
| Ease of Useease_of_use | |||
| visual_editor | Visual (What You See Is What You Get) Editor | atomic | 0.20 |
| drag_and_drop | Drag & Drop Editor | atomic | 0.20 |
| code_editor | Built-in Code Editor / Developer Mode | atomic | 0.20 |
| customizable_templates | Templates Fully Customizable | atomic | 0.20 |
| support_live_chat | Live Chat Support | atomic | 0.10 |
| support_email | Email / Ticket Support | atomic | 0.10 |
| Templatestemplates | |||
| templates_count | Number of Templates | numeric_ecdf | 0.40 |
| templates_quality | Template Design Quality | categorical_map | 0.40 |
| template_switching_difficulty | Ease of Changing Template | categorical_map | 0.20 |
| Ecommerce Featuresecommerce_features | |||
| ecommerce | Ecommerce Functionality | atomic | 0.20 |
| unlimited_products | Unlimited Products | atomic | 0.20 |
| product_limit | Product Limit (if any) | numeric_ecdf | 0.20 |
| supports_digital_products | Supports Digital / Downloadable Products | atomic | 0.20 |
| supports_subscriptions | Subscription / Recurring Payments Support | atomic | 0.20 |
| Support Qualitysupport_quality | |||
| support_response_time_mins | Support Median Response Time | numeric_inverse_ecdf | 0.40 |
| support_quality | Support Quality | categorical_map | 0.30 |
| support_phone | Phone Support | atomic | 0.10 |
| support_chatbot | Automated Chatbot Support | atomic | 0.10 |
| support_live_chat | Live Chat Support | atomic | 0.10 |
| Functionalityfunctionality | |||
| membership_features | Memberships / User Logins | atomic | 0.20 |
| gated_content | Gated / Paid Content Support | atomic | 0.20 |
| abandoned_cart_recovery | Abandoned Cart Recovery | atomic | 0.20 |
| inventory_notifications | Low-stock / Out-of-stock Notifications | atomic | 0.20 |
| payment_processing_fees_percent | Native Transaction Fees | numeric_inverse_ecdf | 0.20 |
| Reliabilityreliability | |||
| uptime_percentage | Uptime Guarantee / Observed Uptime | numeric_ecdf | 0.30 |
| backups | Backups Available | atomic | 0.20 |
| backups_automated | Automated / Scheduled Backups | atomic | 0.20 |
| ssl_included | SSL Certificates Included | atomic | 0.20 |
| cdn_included | CDN Included | atomic | 0.10 |
| Integration Capabilitiesintegration_capabilities | |||
| app_store_count | Third-party Apps / Extensions | numeric_ecdf | 0.40 |
| third_party_integrations_count | Direct Integrations (3rd-party services) | numeric_ecdf | 0.40 |
| api_access | Public API / Developer Access | atomic | 0.20 |
| Attribute | Type | Slider Label | Min Label | Max Label |
|---|---|---|---|---|
Lowest Monthly Price monthly_price_min | atomic | Lowest Monthly Price | High Price | Low Price |
Highest Monthly Price monthly_price_max | atomic | Highest Monthly Price | Low Price | High Price |
Free Plan Available free_plan_available | atomic | Free Plan Available | No Free Plan | Free Plan |
Free Trial Length trial_days | atomic | Free Trial Length | No Trial | Long Trial |
Money-back Guarantee money_back_days | atomic | Money-back Guarantee | No Guarantee | Long Guarantee |
Number of Templates templates_count | atomic | Number of Templates | Few Templates | Many Templates |
Templates Fully Customizable customizable_templates | atomic | Templates Fully Customizable | Not Customizable | Fully Customizable |
Template Design Quality templates_quality | atomic | Template Design Quality | Outdated | Excellent |
Ease of Changing Template template_switching_difficulty | atomic | Ease of Changing Template | Cannot Change | Easy Switch |
Visual (What You See Is What You Get) Editor visual_editor | atomic | Visual Editor | No Visual Editor | Visual Editor |
Drag & Drop Editor drag_and_drop | atomic | Drag & Drop Editor | No Drag & Drop | Drag & Drop |
Built-in Code Editor / Developer Mode code_editor | atomic | Built-in Code Editor | No Code Editor | Code Editor |
Custom CSS Support custom_css | atomic | Custom CSS Support | No CSS Support | CSS Support |
Custom JavaScript Support custom_js | atomic | Custom JavaScript Support | No JS Support | JS Support |
Memberships / User Logins membership_features | atomic | Membership Features | No Memberships | Memberships Available |
Gated / Paid Content Support gated_content | atomic | Gated Content Support | No Gated Content | Gated Content |
Ecommerce Functionality ecommerce | atomic | Ecommerce Functionality | No Ecommerce | Ecommerce Available |
Unlimited Products unlimited_products | atomic | Unlimited Products | Limited Products | Unlimited Products |
Product Limit (if any) product_limit | atomic | Product Limit | Few Products | Many Products |
Supports Digital / Downloadable Products supports_digital_products | atomic | Supports Digital Products | No Digital Support | Digital Support |
Subscription / Recurring Payments Support supports_subscriptions | atomic | Subscription Support | No Subscriptions | Subscription Support |
Low-stock / Out-of-stock Notifications inventory_notifications | atomic | Low-stock Notifications | No Notifications | Notifications Included |
Abandoned Cart Recovery abandoned_cart_recovery | atomic | Abandoned Cart Recovery | No Recovery | Recovery Available |
Native Transaction Fees payment_processing_fees_percent | atomic | Native Transaction Fees | High Fees | Low Fees |
Shipping / Fulfillment Integrations shipping_integrations | atomic | Shipping Integrations | No Integrations | Integrations Available |
Built-in Tax Tools tax_management | atomic | Built-in Tax Tools | No Tax Tools | Tax Tools Included |
Third-party Apps / Extensions app_store_count | atomic | Third-party Apps | Few Apps | Many Apps |
Direct Integrations (3rd-party services) third_party_integrations_count | atomic | Direct Integrations | Few Integrations | Many Integrations |
Public API / Developer Access api_access | atomic | Public API Access | No API | API Access |
Requires Apps for Core Advanced Features requires_apps_for_advanced | atomic | Requires Apps for Features | No Requirements | Requires Apps |
Built-in SEO Features seo_features | atomic | Built-in SEO Features | No SEO Features | SEO Features Available |
Blogging Platform blogging | atomic | Blogging Platform | No Blogging | Blogging Available |
Google Shopping / Merchant Integration google_shopping_integration | atomic | Google Shopping Integration | No Integration | Integration Available |
Google Analytics Integration google_analytics_integration | atomic | Google Analytics Integration | No Analytics | Analytics Available |
Built-in Email Marketing email_marketing | atomic | Built-in Email Marketing | No Email Tools | Email Tools Included |
AI-assisted Tools (site generation, content, etc.) ai_tools | atomic | AI-assisted Tools | No AI Tools | AI Tools Available |
AI Tools Capability ai_tools_strength | atomic | AI Tools Capability | Basic AI Tools | Advanced AI Tools |
Live Chat Support support_live_chat | atomic | Live Chat Support | No Live Chat | Live Chat Available |
Email / Ticket Support support_email | atomic | Email Support | No Email Support | Email Support Available |
Phone Support support_phone | atomic | Phone Support | No Phone Support | Phone Support Available |
Automated Chatbot Support support_chatbot | atomic | Chatbot Support | No Chatbot | Chatbot Available |
Support Median Response Time support_response_time_mins | atomic | Support Response Time | Long Wait | Fast Response |
Support Quality support_quality | atomic | Support Quality | Mixed Quality | Top-tier Support |
Hosting Included hosting_included | atomic | Hosting Included | No Hosting | Hosting Included |
Uptime Guarantee / Observed Uptime uptime_percentage | atomic | Uptime Guarantee | Low Uptime | High Uptime |
CDN Included cdn_included | atomic | CDN Included | No CDN | CDN Available |
Backups Available backups | atomic | Backups Available | No Backups | Backups Available |
Automated / Scheduled Backups backups_automated | atomic | Automated Backups | No Automation | Automated Backups |
Server Performance / Speed Score server_performance_score | atomic | Server Performance | Low Performance | High Performance |
Suitability for Large / Complex Sites scalability_suitability | atomic | Scalability Suitability | Not Suitable | Highly Suitable |
SSL Certificates Included ssl_included | atomic | SSL Certificates Included | No SSL | SSL Included |
Backups Available on Free/Basic Plans backups_available_for_free_plans | atomic | Backups on Free Plans | No Backups | Backups Available |
Primary Target Audience target_audience | atomic | Primary Target Audience | Prefer Not | Prefer |
Affordability affordability | composite | Affordability | High Cost | Low Cost |
Ease of Use ease_of_use | composite | Ease of Use | Complex Setup | Simple Setup |
Templates templates | composite | Templates | Poor Templates | Great Templates |
Ecommerce Features ecommerce_features | composite | Ecommerce Features | Basic Features | Advanced Features |
Support Quality support_quality | composite | Support Quality | Low Support | High Support |
Functionality functionality | composite | Functionality | Limited Features | Comprehensive Features |
Reliability reliability | composite | Reliability | Unreliable | Highly Reliable |
Integration Capabilities integration_capabilities | composite | Integration Capabilities | Few Integrations | Many Integrations |
Even mix for typical website builder needs across business sites, portfolios, and landing pages.
For bootstrapped sites built with website builders where low monthly cost matters most.
For online stores built on website builders, prioritizing strong ecommerce tools and dependable uptime.
For non-technical users building sites in a website builder with maximum simplicity and guidance.
For power users who need deep customization and rich plugin/API support in a website builder.